{"id":98370,"date":"2022-06-16T10:52:27","date_gmt":"2022-06-16T01:52:27","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=98370"},"modified":"2022-06-16T10:52:27","modified_gmt":"2022-06-16T01:52:27","slug":"marketing-analysis","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/marketing\/marketing-analysis","title":{"rendered":"\u30102026\u5e74\u6700\u65b0\u7248\u3011\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u679010\u624b\u6cd5\uff0b\u6210\u529f\u4e8b\u4f8b\u3067\u5b66\u3076\u5b9f\u8df5\u30ac\u30a4\u30c9"},"content":{"rendered":"<p>IT\u306e\u767a\u9054\u306b\u3088\u308a\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u3092\u30b9\u30d4\u30fc\u30c7\u30a3\u306b\u96c6\u7d04\u30fb\u96c6\u8a08\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u73fe\u4ee3\u3067\u306f\u3001\u30c7\u30fc\u30bf\u3068\u3044\u3046\u4e8b\u5b9f\u3092\u57fa\u306b\u3057\u305f\u30d3\u30b8\u30cd\u30b9\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u591a\u304f\u306e\u30c7\u30fc\u30bf\u3092\u6271\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3082\u3001\u7dfb\u5bc6\u306a\u30c7\u30fc\u30bf\u5206\u6790\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308a\u81ea\u793e\u9867\u5ba2\u3084\u5546\u6750\u306b\u3064\u3044\u3066\u306e\u7406\u89e3\u304c\u6df1\u307e\u308a\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7acb\u6848\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u4eca\u56de\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u5206\u6790\u306e\u6d3b\u7528\u306b\u3064\u3044\u3066\u89e6\u308c\u3001\u5177\u4f53\u7684\u306a\u5206\u6790\u624b\u6cd5\u30929\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u5206\u6790\u306b\u6d3b\u7528\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3082\u7d39\u4ecb\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a id=\"banner-1\" href=\"\/product\/dldocument\/mazrica-engage_serviceguide\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/2026\/01\/bnr_engage-serviceguide.png\" alt=\"\u30de\u30c4\u30ea\u30ab\u30a8\u30f3\u30b2\u30fc\u30b8\u6982\u8981\u8cc7\u6599\" \/><\/a><\/p>\n<p data-start=\"0\" data-end=\"13\"><strong>\u3053\u306e\u8a18\u4e8b\u3067\u308f\u304b\u308b\u3053\u3068<\/strong><\/p>\n<ul data-start=\"15\" data-end=\"477\" data-is-only-node=\"\" data-is-last-node=\"\">\n<li class=\"\" data-start=\"15\" data-end=\"98\">\n<p class=\"\" data-start=\"17\" data-end=\"98\"><strong data-start=\"17\" data-end=\"37\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\u5206\u6790\u306e\u91cd\u8981\u6027<\/strong><br data-start=\"37\" data-end=\"40\" 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\/>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084PDCA\u30b5\u30a4\u30af\u30eb\u306e\u6d3b\u7528\u3001\u5ba2\u89b3\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u306a\u3069\u3001\u30c7\u30fc\u30bf\u5206\u6790\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u3082\u305f\u3089\u3059\u5177\u4f53\u7684\u306a\u5229\u70b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<li class=\"\" data-start=\"204\" data-end=\"299\">\n<p class=\"\" data-start=\"206\" data-end=\"299\"><strong data-start=\"206\" data-end=\"225\">\u30c7\u30fc\u30bf\u5206\u6790\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306e\u7a2e\u985e<\/strong><br data-start=\"225\" data-end=\"228\" \/>1st\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u30012nd\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u30013rd\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u306e\u9055\u3044\u3084\u3001\u305d\u308c\u305e\u308c\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<li class=\"\" data-start=\"301\" data-end=\"389\">\n<p class=\"\" data-start=\"303\" data-end=\"389\"><strong data-start=\"303\" data-end=\"324\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d7<\/strong><br data-start=\"324\" data-end=\"327\" \/>\u76ee\u7684\u8a2d\u5b9a\u304b\u3089\u30c7\u30fc\u30bf\u5206\u6790\u5b9f\u884c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3078\u306e\u6d3b\u7528\u307e\u3067\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306e\u6d41\u308c\u3092\u52b9\u7387\u7684\u306b\u9032\u3081\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<li class=\"\" data-start=\"391\" data-end=\"477\">\n<p class=\"\" data-start=\"393\" data-end=\"477\"><strong data-start=\"393\" data-end=\"415\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6709\u52b9\u306a\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5<\/strong><br data-start=\"415\" data-end=\"418\" \/>STP\u5206\u6790\u30014P\u5206\u6790\u3001RFM\u5206\u6790\u3001\u30a2\u30bd\u30b7\u30a8\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306a\u3069\u30019\u3064\u306e\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5\u3068\u305d\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ul>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30fc\u30bf\u5206\u6790\u3068\u306f\uff1f<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u3092\u6570\u5024\u3084\u4e8b\u5b9f\u306b\u57fa\u3065\u3044\u3066\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u30fb\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n<p>\u4f01\u696d\u304c\u6210\u9577\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6b63\u3057\u304f\u628a\u63e1\u3057\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u4fa1\u5024\u3042\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<br \/>\n\u3057\u304b\u3057\u3001\u3082\u3057\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u7d4c\u9a13\u3084\u52d8\u3060\u3051\u306b\u983c\u3063\u3066\u3057\u307e\u3046\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30ea\u30b9\u30af\u304c\u751f\u3058\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u9867\u5ba2\u304c\u6c42\u3081\u3066\u3044\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u30ba\u30ec\u305f\u3082\u306e\u3092\u63d0\u4f9b\u3057\u3066\u3057\u307e\u3046<\/li>\n<li>\u5546\u6750\u306e\u4fa1\u5024\u304c\u6b63\u3057\u304f\u4f1d\u308f\u3089\u305a\u3001\u58f2\u4e0a\u306b\u3064\u306a\u304c\u3089\u306a\u3044<\/li>\n<li>\u52b9\u679c\u306e\u4f4e\u3044\u5e83\u544a\u3084\u65bd\u7b56\u306b\u30b3\u30b9\u30c8\u3092\u304b\u3051\u3066\u3057\u307e\u3046<\/li>\n<\/ul>\n<p>\u3053\u3046\u3057\u305f\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u9867\u5ba2\u306e\u884c\u52d5\u3084\u5e02\u5834\u306e\u5909\u5316\u3092\u8aad\u307f\u89e3\u304d\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3001\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/column\/about-data-analysis\">\u30c7\u30fc\u30bf\u5206\u6790\u3068\u306f\uff1f\u5206\u6790\u306b\u6c42\u3081\u3089\u308c\u308b\u4eee\u8aac\u601d\u8003\u3068\u306f\uff1f<\/a><\/p>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u5206\u6790\u306e\u91cd\u8981\u6027<\/h3>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u306f\u591a\u69d8\u5316\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u304b\u3064\u3066\u306f\u30c6\u30ec\u30d3CM\u3084\u65b0\u805e\u5e83\u544a\u304c\u4e3b\u6d41\u3067\u3057\u305f\u304c\u3001\u73fe\u5728\u3067\u306fSNS\u306e\u53e3\u30b3\u30df\u3084YouTube\u306e\u30ec\u30d3\u30e5\u30fc\u52d5\u753b\u3092\u53c2\u8003\u306b\u3059\u308b\u4eba\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3053\u306e\u5909\u5316\u306b\u4f34\u3044\u3001\u4f01\u696d\u306f\u4e0d\u7279\u5b9a\u591a\u6570\u306b\u5411\u3051\u305f\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u500b\u3005\u306e\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u9867\u5ba2\u30c7\u30fc\u30bf\uff08\u5e74\u9f62\u3001\u6027\u5225\u3001\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\uff09<\/li>\n<li>\u5e02\u5834\u30c7\u30fc\u30bf\uff08\u30c8\u30ec\u30f3\u30c9\u3001\u7af6\u5408\u60c5\u5831\u306a\u3069\uff09<\/li>\n<li>\u884c\u52d5\u30c7\u30fc\u30bf\uff08\u30b5\u30a4\u30c8\u8a2a\u554f\u5c65\u6b74\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u5e83\u544a\u53cd\u5fdc\u306a\u3069\uff09<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u3069\u306e\u5c64\u306e\u9867\u5ba2\u304c\u3001\u3069\u3093\u306a\u7406\u7531\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u3092\u660e\u78ba\u306b\u3057\u3001\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u3064\u307e\u308a\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306f\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3042\u308a\u3001\u58f2\u4e0a\u5411\u4e0a\u3084\u5e83\u544a\u8cbb\u306e\u6700\u9069\u5316\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u91cd\u8981\u306a\u624b\u6cd5\u306a\u306e\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/data-driven-marketing\">\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u5fc5\u8981\u306a5\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\uff01<\/a><\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30fc\u30bf\u5206\u6790\u3092\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>\u5148\u8ff0\u306e\u901a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u30c7\u30fc\u30bf\u5206\u6790\u306f\u91cd\u8981\u306a\u696d\u52d9\u3067\u3059\u3002\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308b<\/h3>\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u884c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u4e0d\u7279\u5b9a\u591a\u6570\u306b\u540c\u69d8\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u8cfc\u8cb7\u884c\u52d5\u306b\u6700\u9069\u5316\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u30cb\u30fc\u30ba\u304c\u591a\u69d8\u5316\u3057\u3066\u3044\u308b\u73fe\u4ee3\u3067\u306f\u3001\u753b\u4e00\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u6210\u679c\u304c\u5f97\u3089\u308c\u306b\u304f\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u9867\u5ba2\u3092\u4e00\u304f\u304f\u308a\u306b\u305b\u305a\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u5c5e\u6027\u30fb\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30fb\u8cfc\u8cb7\u884c\u52d5\u306a\u3069\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u81ea\u793e\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u8cfc\u8cb7\u884c\u52d5\u306a\u3069\u306e\u7d30\u304b\u306a\u30c7\u30fc\u30bf\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3057\u3066\u3001\u4e00\u4eba\u3072\u3068\u308a\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3066\u6210\u679c\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/about-personalized-marketing\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u610f\u5473\u3068\u306f\uff1f\uff5c\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u30c4\u30fc\u30eb\u7d39\u4ecb<\/a><\/p>\n<h3>PDCA\u3092\u56de\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u306e\u8ab2\u984c\u3092\u7d20\u65e9\u304f\u89e3\u6c7a\u3067\u304d\u308b<\/h3>\n<p>PDCA\u30b5\u30a4\u30af\u30eb\u306f\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u6b20\u304b\u305b\u306a\u3044\u624b\u6cd5\u3067\u3059\u304c\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308aPDCA\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u3092\u305b\u305a\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u3063\u3071\u306a\u3057\u3067\u306f\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u306e\u304b\u5224\u65ad\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305f\u58f2\u4e0a\u304c\u4e0b\u304c\u3063\u3066\u3044\u3066\u3082\u3001\u4f55\u304c\u539f\u56e0\u306a\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u305f\u3081\u306b\u3001\u624b\u63a2\u308a\u3067\u3055\u307e\u3056\u307e\u306a\u6539\u5584\u7b56\u3092\u53d6\u3063\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u306e\u65b9\u6cd5\u3067\u306f\u30b3\u30b9\u30c8\u3084\u624b\u9593\u304c\u7121\u99c4\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u30b9\u30d4\u30fc\u30c7\u30a3\u306b\u8ab2\u984c\u3084\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306e\u6d17\u3044\u51fa\u3057\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3084\u96c6\u5ba2\u3084\u58f2\u4e0a\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u306a\u3044\u539f\u56e0\u306f\u3069\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u554f\u984c\u304c\u3042\u308b\u306e\u304b\u3001\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u53ef\u8996\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3053\u308c\u3089\u306e\u8ab2\u984c\u3084\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306b\u5bfe\u3059\u308b\u6539\u5584\u7b56\u3082\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3057\u3066\u8003\u3048\u3089\u308c\u308b\u305f\u3081\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6539\u5584\u7b56\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/knowledge\/pdca-example\">\u52b9\u7387\u7684\u306bPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u30593\u3064\u306e\u30b3\u30c4\u3092\u7d39\u4ecb<\/a><\/p>\n<h3>\u5ba2\u89b3\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u3067\u304d\u308b<\/h3>\n<p>\u5224\u65ad\u3092\u8aa4\u3089\u306a\u3044\u305f\u3081\u306b\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u306f\u5ba2\u89b3\u7684\u306a\u8996\u70b9\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u3053\u3067\u7528\u3044\u308b\u3079\u304d\u306a\u306e\u304c\u30c7\u30fc\u30bf\u5206\u6790\u3067\u3059\u3002<\/p>\n<p>\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u610f\u601d\u6c7a\u5b9a\u306f\u3001\u4e3b\u89b3\u7684\u306a\u8996\u70b9\u304c\u5165\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305f\u3001\u7d4c\u9a13\u3084\u52d8\u306b\u983c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u305d\u308c\u3067\u306f\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u8aa4\u3063\u3066\u3057\u307e\u3044\u3001\u9593\u9055\u3063\u305f\u4eee\u8aac\u3092\u7acb\u3066\u3066\u5224\u65ad\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u306f\u4e8b\u5b9f\u3092\u8868\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u73fe\u72b6\u3084\u6210\u679c\u3092\u5ba2\u89b3\u7684\u306b\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u4e8b\u5b9f\u306b\u57fa\u3065\u3044\u305f\u5ba2\u89b3\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><strong><a id=\"senses-marketing-option\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-marketing-option\" target=\"_blank\" rel=\"noopener\">\u25b6\ufe0e\u25b6\ufe0e\u3010\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3011<\/a><a href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-marketing-option\" target=\"_blank\" rel=\"noopener\">\u521d\u5fc3\u8005\u3067\u3082\u7c21\u5358\u306b\u6d3b\u7528\u3067\u304d\u308bMA\u30c4\u30fc\u30eb\u3068\u306f\uff1f<\/a><\/strong><\/p>\n<h2 data-start=\"558\" data-end=\"584\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u57fa\u672c\u30d7\u30ed\u30bb\u30b9\uff084\u30b9\u30c6\u30c3\u30d7\uff09<\/h2>\n<h3 data-start=\"586\" data-end=\"601\">1. \u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n<p data-start=\"602\" data-end=\"682\">\u5206\u6790\u306e\u76ee\u7684\u304c\u66d6\u6627\u3060\u3068\u3001\u3069\u306e\u30c7\u30fc\u30bf\u3092\u6271\u3046\u3079\u304d\u304b\u304c\u5b9a\u307e\u308a\u307e\u305b\u3093\u3002<br data-start=\"632\" data-end=\"635\" \/>\u300c\u65b0\u898f\u9867\u5ba2\u3092\u5897\u3084\u3057\u305f\u3044\u300d\u300c\u65e2\u5b58\u9867\u5ba2\u306e\u89e3\u7d04\u3092\u6e1b\u3089\u3057\u305f\u3044\u300d\u306a\u3069\u3001<strong data-start=\"665\" data-end=\"678\">\u8ab2\u984c\u3068\u4eee\u8aac\u3092\u5177\u4f53\u5316<\/strong>\u3057\u307e\u3059\u3002<\/p>\n<h3 data-start=\"684\" data-end=\"702\">2. \u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u6574\u7406\u3059\u308b<\/h3>\n<ul data-start=\"703\" data-end=\"779\">\n<li data-start=\"703\" data-end=\"725\">\n<p data-start=\"705\" data-end=\"725\">1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\uff08\u81ea\u793e\u9867\u5ba2\u60c5\u5831\uff09<\/p>\n<\/li>\n<li data-start=\"726\" data-end=\"752\">\n<p data-start=\"728\" data-end=\"752\">2nd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\uff08\u63d0\u643a\u5148\u304b\u3089\u5f97\u305f\u30c7\u30fc\u30bf\uff09<\/p>\n<\/li>\n<li data-start=\"753\" data-end=\"779\">\n<p data-start=\"755\" data-end=\"779\">3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\uff08\u5e02\u5834\u30c7\u30fc\u30bf\u3001\u5916\u90e8\u7d71\u8a08\uff09<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"781\" data-end=\"811\">\u30c7\u30fc\u30bf\u306e\u7cbe\u5ea6\u30fb\u6574\u5408\u6027\u3092\u4fdd\u3064\u3053\u3068\u304c\u3001\u5206\u6790\u306e\u4fe1\u983c\u6027\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002<\/p>\n<h3 data-start=\"813\" data-end=\"830\">3. \u9069\u5207\u306a\u624b\u6cd5\u3067\u5206\u6790\u3059\u308b<\/h3>\n<p data-start=\"831\" data-end=\"853\">\u76ee\u7684\u306b\u5fdc\u3058\u3066\u3001\u6b21\u306e\u3088\u3046\u306a\u624b\u6cd5\u3092\u4f7f\u3044\u5206\u3051\u307e\u3059\u3002<\/p>\n<div>\n<table style=\"width: 100%; border-collapse: collapse;\" border=\"1\">\n<thead><\/thead>\n<thead data-start=\"855\" data-end=\"878\">\n<tr data-start=\"855\" data-end=\"878\">\n<th data-start=\"855\" data-end=\"862\" data-col-size=\"sm\">\u5206\u6790\u624b\u6cd5<\/th>\n<th data-start=\"862\" data-end=\"869\" data-col-size=\"sm\">\u4e3b\u306a\u76ee\u7684<\/th>\n<th data-start=\"869\" data-end=\"878\" data-col-size=\"sm\">\u6d3b\u7528\u30b7\u30fc\u30f3<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"920\" data-end=\"1087\">\n<tr data-start=\"920\" data-end=\"951\">\n<td data-start=\"920\" data-end=\"931\" data-col-size=\"sm\"><strong data-start=\"922\" data-end=\"930\">3C\u5206\u6790<\/strong><\/td>\n<td data-start=\"931\" data-end=\"941\" data-col-size=\"sm\">\u5e02\u5834\u74b0\u5883\u3092\u4fef\u77b0<\/td>\n<td data-start=\"941\" data-end=\"951\" data-col-size=\"sm\">\u4e8b\u696d\u6226\u7565\u7acb\u6848<\/td>\n<\/tr>\n<tr data-start=\"952\" data-end=\"984\">\n<td data-start=\"952\" data-end=\"965\" data-col-size=\"sm\"><strong data-start=\"954\" data-end=\"964\">SWOT\u5206\u6790<\/strong><\/td>\n<td data-start=\"965\" data-end=\"976\" data-col-size=\"sm\">\u5f37\u307f\u30fb\u5f31\u307f\u306e\u6574\u7406<\/td>\n<td data-start=\"976\" data-end=\"984\" data-col-size=\"sm\">\u6226\u7565\u7b56\u5b9a<\/td>\n<\/tr>\n<tr data-start=\"985\" data-end=\"1016\">\n<td data-start=\"985\" data-end=\"997\" data-col-size=\"sm\"><strong data-start=\"987\" data-end=\"996\">RFM\u5206\u6790<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"997\" data-end=\"1007\">\u512a\u826f\u9867\u5ba2\u306e\u62bd\u51fa<\/td>\n<td data-col-size=\"sm\" data-start=\"1007\" data-end=\"1016\">CRM\u65bd\u7b56<\/td>\n<\/tr>\n<tr data-start=\"1017\" data-end=\"1049\">\n<td data-start=\"1017\" data-end=\"1029\" data-col-size=\"sm\"><strong data-start=\"1019\" data-end=\"1028\">LTV\u5206\u6790<\/strong><\/td>\n<td data-start=\"1029\" data-end=\"1041\" data-col-size=\"sm\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u7b97\u51fa<\/td>\n<td data-start=\"1041\" data-end=\"1049\" data-col-size=\"sm\">\u53ce\u76ca\u4e88\u6e2c<\/td>\n<\/tr>\n<tr data-start=\"1050\" data-end=\"1087\">\n<td data-start=\"1050\" data-end=\"1063\" data-col-size=\"sm\"><strong data-start=\"1052\" data-end=\"1062\">\u30da\u30eb\u30bd\u30ca\u5206\u6790<\/strong><\/td>\n<td data-start=\"1063\" data-end=\"1073\" data-col-size=\"sm\">\u9867\u5ba2\u50cf\u306e\u660e\u78ba\u5316<\/td>\n<td data-col-size=\"sm\" data-start=\"1073\" data-end=\"1087\">\u5e83\u544a\uff0f\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3 data-start=\"1089\" data-end=\"1106\">4. \u7d50\u679c\u3092\u65bd\u7b56\u306b\u53cd\u6620\u3059\u308b<\/h3>\n<p data-start=\"1107\" data-end=\"1190\">\u5206\u6790\u306f\u201c\u5b9f\u884c\u201d\u304c\u3042\u3063\u3066\u3053\u305d\u610f\u5473\u304c\u3042\u308a\u307e\u3059\u3002<br data-start=\"1128\" data-end=\"1131\" \/>\u5f97\u3089\u308c\u305f\u77e5\u898b\u3092\u5143\u306b\u3001<strong data-start=\"1141\" data-end=\"1162\">\u6539\u5584\u65bd\u7b56\u3092\u8a2d\u5b9a \u2192 \u5b9f\u884c \u2192 \u691c\u8a3c<\/strong>\u3068\u3044\u3046PDCA\u3092\u56de\u3059\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306b\u52b9\u679c\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p data-start=\"1107\" data-end=\"1190\">\u53c2\u8003\u8a18\u4e8b<\/p>\n<ul>\n<li data-start=\"2488\" data-end=\"2573\">\n<p data-start=\"2490\" data-end=\"2573\"><a class=\"decorated-link\" href=\"https:\/\/product-senses.mazrica.com\/senseslab\/management\/about-kpi\" target=\"_new\" rel=\"noopener\" data-start=\"2490\" data-end=\"2571\">KPI\u8a2d\u8a08\u306e\u57fa\u672c\u3068\u5b9f\u8df5\u4f8b<\/a><\/p>\n<\/li>\n<li data-start=\"2574\" data-end=\"2669\">\n<p data-start=\"2576\" data-end=\"2669\"><a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"2576\" data-end=\"2667\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\u624b\u9806<\/a><\/p>\n<\/li>\n<li data-start=\"2670\" data-end=\"2777\">\n<p data-start=\"2672\" data-end=\"2777\"><a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"2672\" data-end=\"2775\">\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/a><\/p>\n<\/li>\n<\/ul>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30fc\u30bf\u5206\u6790\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-321200\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/06\/611307b586d671ad606c260082db571e.png\" alt=\"\" width=\"640\" height=\"410\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/06\/611307b586d671ad606c260082db571e.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/06\/611307b586d671ad606c260082db571e-300x192.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/06\/611307b586d671ad606c260082db571e-768x492.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u300c\u30c7\u30fc\u30bf\u300d\u3068\u4e00\u8a00\u3067\u3044\u3063\u3066\u3082\u3001\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u5206\u6790\u3092\u59cb\u3081\u308b\u524d\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3069\u306e\u3088\u3046\u306a\u7a2e\u985e\u306e\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u306b\u306a\u308b\u306e\u304b\u3092\u7406\u89e3\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><a id=\"marketing_sfa_use\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/marketing_sfa_use\" target=\"_blank\" rel=\"noopener\">\u25b6\u25b6<strong>\u3010\u30de\u30fc\u30b1\u30bf\u30fc\u5fc5\u898b\u3011\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u3067\u898b\u308b\u3079\u304d\u30c7\u30fc\u30bf\u30fb\u6307\u6a19\u3068\u306f\uff1f<\/strong><\/a><\/p>\n<h3>1st\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf<\/h3>\n<p>1st\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\uff08\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\uff09\u3068\u306f\u3001\u81ea\u793e\u3067\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u6307\u3057\u307e\u3059\u3002\u5177\u4f53\u4f8b\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u30c7\u30fc\u30bf\u304c1st\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u6c0f\u540d\u3084\u9023\u7d61\u5148\u306a\u3069\u306e\u9867\u5ba2\u60c5\u5831<\/li>\n<li>\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u5c65\u6b74<\/li>\n<li>\u81ea\u793e\u30a2\u30d7\u30ea\u306e\u5229\u7528\u5c65\u6b74<\/li>\n<li>\u81ea\u793e\u3067\u5b9f\u65bd\u3057\u305f\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c<\/li>\n<li>\u8cfc\u8cb7\u5c65\u6b74<\/li>\n<li>\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74<\/li>\n<li>SNS\u3084\u30e1\u30fc\u30eb\u3067\u306e\u3084\u308a\u53d6\u308a\u306e\u5c65\u6b74<\/li>\n<li>POS\u30c7\u30fc\u30bf<\/li>\n<li>CRM\u3084SFA\u306b\u84c4\u7a4d\u3055\u308c\u305f\u30c7\u30fc\u30bf<\/li>\n<\/ul>\n<p>1st\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u306f\u3001\u4e0a\u8a18\u306e\u3088\u3046\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u554f\u308f\u305a\u306b\u81ea\u793e\u3067\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3059\u3079\u3066\u304c\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002\u81ea\u793e\u3067\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u306e\u305f\u3081\u51fa\u81ea\u304c\u660e\u78ba\u3067\u3001\u4fe1\u983c\u6027\u304c\u9ad8\u3044\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>\u25c6SFA\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u306f\u3053\u3061\u3089\uff01<\/p>\n<ul>\n<li><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sfa\/what-is-sfa\">SFA\u3068\u306f\uff1fCRM\u30fbMA\u3068\u306e\u9055\u3044\u3084\u9078\u3073\u65b9\u304b\u3089\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u89e3\u8aac<\/a><\/li>\n<li><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sfa\/10-sfa-recommendations\">SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u304a\u3059\u3059\u3081\u6bd4\u8f0310\u9078\u30102024\u5e74\u6700\u65b0\u3011<\/a><\/li>\n<\/ul>\n<h3>2nd\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf<\/h3>\n<p>\u81ea\u793e\u30c7\u30fc\u30bf\u306b\u5bfe\u3057\u3066\u3001\u4ed6\u793e\u304c\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u306f2nd\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\uff08\u30bb\u30ab\u30f3\u30c9\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\uff09\u3068\u8a00\u308f\u308c\u307e\u3059\u3002\u4e00\u4f8b\u3068\u3057\u3066\u4ee5\u4e0b\u306e\u30c7\u30fc\u30bf\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u4ed6\u793e\u306eWEB\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u5c65\u6b74<\/li>\n<li>\u4ed6\u793e\u306eSNS\u3067\u306e\u884c\u52d5\u5c65\u6b74<\/li>\n<li>\u4ed6\u793e\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c<\/li>\n<\/ul>\n<p>2nd\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u306f\u3001\u4ed6\u793e\u306e1st\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u3068\u8a00\u3048\u307e\u3059\u3002\u305d\u306e\u305f\u30812nd\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u3092\u5165\u624b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5171\u6709\u3057\u3066\u3082\u3089\u3046\u304b\u8cfc\u5165\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u95a2\u9023\u4f01\u696d\u3084\u89aa\u4f1a\u793e\u306e1st\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u3092\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u5165\u624b\u3057\u305f\u5834\u5408\u306f\u3001\u3053\u306e\u30c7\u30fc\u30bf\u306f2nd\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>3rd\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf<\/h3>\n<p>3rd\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\uff08\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\uff09\u306f\u3001\u7b2c\u4e09\u8005\u304b\u3089\u63d0\u4f9b\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u6307\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u653f\u5e9c\u306a\u3069\u516c\u7684\u6a5f\u95a2\u304c\u516c\u958b\u3057\u3066\u3044\u308b\u30c7\u30fc\u30bf<\/li>\n<li>\u5927\u5b66\u306e\u7814\u7a76\u7d50\u679c<\/li>\n<li>\u30ea\u30b5\u30fc\u30c1\u4f1a\u793e\u304c\u8abf\u67fb\u3057\u305f\u30c7\u30fc\u30bf<\/li>\n<\/ul>\n<p>3rd\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u306f\u3001\u5e02\u5834\u52d5\u5411\u3084\u30c8\u30ec\u30f3\u30c9\u306a\u3069\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u30021st\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u30842nd\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6b63\u78ba\u306a\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u30573rd\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u3092\u6271\u3046\u5834\u5408\u306b\u306f\u3001\u60c5\u5831\u306e\u4fe1\u983c\u6027\u306b\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u5143\u304b\u78ba\u8a8d\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/what-is-a-third-party-cookie\">\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fc\u30af\u30c3\u30ad\u30fc\u3068\u306f\uff1f\u898f\u5236\u306b\u5411\u3051\u3066\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u7559\u610f\u3059\u3079\u304d\uff13\u3064\u306e\u3053\u3068<\/a><\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30fc\u30bf\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d7<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u30c7\u30fc\u30bf\u3092\u6709\u52b9\u6d3b\u7528\u3059\u308b\u306b\u306f\u3001\u6b21\u306e4\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u9032\u3081\u308b\u3068\u30b9\u30e0\u30fc\u30ba\u3067\u3059\u3002<\/p>\n<p>\u5404\u30b9\u30c6\u30c3\u30d7\u306e\u5177\u4f53\u7684\u306a\u5185\u5bb9\u3092\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>\u76ee\u7684\u306e\u8a2d\u5b9a\u30fb\u4eee\u8aac\u7acb\u6848<\/h3>\n<p>\u307e\u305a\u3001\u4f55\u306e\u305f\u3081\u306b\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u3001\u76ee\u7684\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u5206\u6790\u306e\u65b9\u5411\u6027\u3092\u5b9a\u3081\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u306a\u306e\u304b\u3001\u6700\u3082\u52b9\u7387\u7684\u306a\u65b9\u6cd5\u304c\u3069\u308c\u306a\u306e\u304b\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u73fe\u72b6\u306e\u696d\u52d9\u8ab2\u984c\u306e\u4e2d\u304b\u3089\u7279\u306b\u91cd\u8981\u306a\u3082\u306e\u3084\u3001\u539f\u56e0\u304c\u7279\u5b9a\u3067\u304d\u3066\u3044\u306a\u3044\u3082\u306e\u3092\u9078\u3073\u3001\u76ee\u7684\u306b\u843d\u3068\u3057\u8fbc\u3080\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u76ee\u7684\u8a2d\u5b9a\u6642\u306b\u306f\u300c\u3053\u306e\u3088\u3046\u306a\u7d50\u679c\u306b\u306a\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u300d\u3068\u3044\u3063\u305f\u4eee\u8aac\u3082\u7acb\u3066\u3001\u8a18\u9332\u3092\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4eee\u8aac\u306b\u57fa\u3065\u3044\u3066\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u7cbe\u5ea6\u304c\u4e0a\u304c\u308b\u307b\u304b\u3001\u30c7\u30fc\u30bf\u5206\u6790\u5f8c\u306b\u4eee\u8aac\u3068\u5b9f\u969b\u306e\u7d50\u679c\u3068\u306e\u5dee\u7570\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u73fe\u72b6\u628a\u63e1\u304c\u9069\u5207\u306b\u3067\u304d\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30c7\u30fc\u30bf\u306e\u6574\u7406\u3068\u7d71\u5408<\/h3>\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7cbe\u5ea6\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u3001\u5206\u6790\u3092\u59cb\u3081\u308b\u524d\u306b\u30c7\u30fc\u30bf\u306e\u6574\u7406\u30fb\u7d71\u5408\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u5206\u6790\u76ee\u7684\u306b\u4e0d\u8981\u306a\u30c7\u30fc\u30bf\u3084\u4e0d\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u304c\u6df7\u3056\u3063\u3066\u3044\u308b\u3068\u3001\u6b63\u3057\u3044\u5206\u6790\u7d50\u679c\u304c\u51fa\u305b\u306a\u304f\u306a\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u5206\u6790\u3059\u308b\u30c7\u30fc\u30bf\u91cf\u306f\u591a\u3051\u308c\u3070\u591a\u3044\u307b\u3069\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u7d50\u679c\u3092\u5f97\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u793e\u5185\u306b\u30c7\u30fc\u30bf\u3092\u5206\u6563\u3057\u3066\u4fdd\u7ba1\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u3042\u3089\u304b\u3058\u3081\u540c\u3058\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u96c6\u7d04\u3057\u3001\u4f7f\u3048\u308b\u30c7\u30fc\u30bf\u3092\u9078\u5225\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<h3>\u30c7\u30fc\u30bf\u5206\u6790\u306e\u5b9f\u884c<\/h3>\n<p>\u30c7\u30fc\u30bf\u306e\u6574\u7406\u30fb\u7d71\u5408\u304c\u7d42\u308f\u3063\u305f\u3089\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u306e\u3068\u304d\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308b\u306e\u304c\u3001\u5206\u6790\u306e\u76ee\u7684\u306b\u5408\u3063\u305f\u624b\u6cd5\u3092\u9078\u3076\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u304c\u3042\u308a\u3001\u624b\u6cd5\u306b\u3088\u3063\u3066\u5206\u6790\u3067\u304d\u308b\u5185\u5bb9\u3084\u5f97\u3089\u308c\u308b\u7d50\u679c\u304c\u7570\u306a\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u6700\u9069\u306a\u624b\u6cd5\u3092\u9078\u3076\u305f\u3081\u306b\u3082\u3001\u3042\u3089\u304b\u3058\u3081\u3001\u3069\u3046\u3044\u3063\u305f\u76ee\u7684\u3067\u5206\u6790\u3059\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3078\u306e\u6d3b\u7528<\/h3>\n<p>\u5206\u6790\u7d50\u679c\u304c\u5f97\u3089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loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-309073\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/06\/80c124beac788d50e0b083a8ad475775.png\" alt=\"\" width=\"640\" height=\"410\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/06\/80c124beac788d50e0b083a8ad475775.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/06\/80c124beac788d50e0b083a8ad475775-300x192.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/06\/80c124beac788d50e0b083a8ad475775-768x492.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u306e\u624b\u6cd5\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u304c\u3001\u7279\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6d3b\u7528\u3067\u304d\u308b\u5206\u6790\u624b\u6cd5\u30929\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u306a\u624b\u6cd5\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>1. STP\u5206\u6790<\/h3>\n<p>STP\u5206\u6790\u3068\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u8981\u7d20\u304b\u3089\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<ul>\n<li>Segmentation\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\uff1a\u5e02\u5834\u3092\u3001\u9867\u5ba2\u5c5e\u6027\u3084\u30cb\u30fc\u30ba\u306a\u3069\u3067\u7d30\u5206\u5316\u3057\u3066\u533a\u5206\u3051\u3059\u308b<\/li>\n<li>Targeting\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\uff1a\u7d30\u5206\u5316\u3057\u305f\u5e02\u5834\u306e\u4e2d\u304b\u3089\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5e02\u5834\u3092\u9078\u5225\u3059\u308b<\/li>\n<li>Positioning\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09\uff1a\u5e02\u5834\u5185\u306e\u7af6\u5408\u4ed6\u793e\u3068\u6a5f\u80fd\u30fb\u4fa1\u683c\u30fb\u4fa1\u5024\u306a\u3069\u3092\u6bd4\u8f03\u3057\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u6c7a\u3081\u308b<\/li>\n<\/ul>\n<p>STP\u5206\u6790\u3092\u9806\u756a\u306b\u9032\u3081\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u81ea\u793e\u3084\u81ea\u793e\u5546\u6750\u306e\u7acb\u3061\u4f4d\u7f6e\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u305d\u306e\u5f8c\u306e\u6226\u7565\u306b\u5f79\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>2. 4P\u5206\u6790<\/h3>\n<p>4P\u5206\u6790\u3068\u306f\u3001\u4ee5\u4e0b4\u8981\u7d20\u304b\u3089\u81ea\u793e\u5546\u6750\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<ul>\n<li>Product\uff08\u5546\u6750\uff09<\/li>\n<li>Price\uff08\u4fa1\u683c\uff09<\/li>\n<li>Place\uff08\u8ca9\u58f2\u5834\u6240\u30fb\u63d0\u4f9b\u65b9\u6cd5\uff09<\/li>\n<li>Promotion\uff08\u8ca9\u4fc3\u6d3b\u52d5\uff09<\/li>\n<\/ul>\n<p>\u305f\u3068\u3048\u3070\u65b0\u5546\u54c1\u3092\u30ea\u30ea\u30fc\u30b9\u3059\u308b\u969b\u30014P\u5206\u6790\u3092\u7528\u3044\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u305d\u306e\u5546\u54c1\u306e\u6a5f\u80fd\u3084\u6027\u80fd\u3001\u30c7\u30b6\u30a4\u30f3\u3084\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u306a\u3069\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u5e02\u5834\u3067\u306e\u9069\u6027\u4fa1\u683c\u3092\u5c0e\u304d\u3001\u5546\u54c1\u306e\u4fa1\u683c\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u6b21\u306b\u3001\u5e97\u8217\u306e\u7acb\u5730\u3084\u9867\u5ba2\u5c64\u306a\u3069\u3092\u8abf\u67fb\u3057\u3066\u3001\u3069\u306e\u5e97\u8217\u3067\u91cd\u70b9\u7684\u306b\u8ca9\u58f2\u3059\u308b\u304b\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u3053\u306e\u969b\u3001\u5b9f\u5e97\u8217\u3060\u3051\u3067\u306a\u304fEC\u30b5\u30a4\u30c8\u3084\u901a\u8ca9\u3067\u306e\u8ca9\u58f2\u3082\u8003\u616e\u3057\u307e\u3057\u3087\u3046\u3002\u305d\u3057\u3066\u3069\u306e\u3088\u3046\u306aPR\u65b9\u6cd5\u3067\u5ba3\u4f1d\u3057\u3066\u3044\u304f\u304b\u3092\u6c7a\u3081\u307e\u3059\u3002<\/p>\n<p>\u4e0a\u8a18\u306f\u65b0\u5546\u54c1\u30ea\u30ea\u30fc\u30b9\u3092\u60f3\u5b9a\u3057\u305f4P\u5206\u6790\u306e\u6d3b\u7528\u65b9\u6cd5\u3067\u3059\u304c\u3001\u65e2\u5b58\u5546\u6750\u306e\u58f2\u4e0a\u304c\u4f38\u3073\u60a9\u3093\u3067\u3044\u308b\u969b\u306b\u3082\u3001\u554f\u984c\u70b9\u3084\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u767a\u898b\u3059\u308b\u305f\u3081\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n<h3>3. \u30af\u30ed\u30b9\u96c6\u8a08\u5206\u6790<\/h3>\n<p>\u30af\u30ed\u30b9\u96c6\u8a08\u5206\u6790\u306f\u3001\u4e3b\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u306e\u7d50\u679c\u3092\u5206\u6790\u3059\u308b\u969b\u306b\u6d3b\u7528\u3067\u304d\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u56de\u7b54\u8005\u306e\u5c5e\u6027\u3084\u8cea\u554f\u9805\u76ee\u306a\u3069\u3092\u639b\u3051\u5408\u308f\u305b\u3066\u96c6\u8a08\u3057\u307e\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u300c\u56de\u7b54\u8005\u306e\u5c5e\u6027\u306b\u3088\u3063\u3066\u56de\u7b54\u5185\u5bb9\u306e\u50be\u5411\u304c\u9055\u3046\u300d\u300c\u8cea\u554f1\u306bA\u3068\u56de\u7b54\u3057\u305f\u4eba\u306f\u3001\u8cea\u554f2\u3067B\u3068\u56de\u7b54\u3057\u3066\u3044\u308b\u5272\u5408\u304c\u9ad8\u3044\u300d\u306a\u3069\u3001\u7d50\u679c\u306e\u9055\u3044\u3092\u767a\u898b\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3055\u307e\u3056\u307e\u306a\u9805\u76ee\u3092\u639b\u3051\u5408\u308f\u305b\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u76f8\u95a2\u95a2\u4fc2\u3084\u6bd4\u8f03\u306a\u3069\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>4. \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/h3>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306f\u3001\u5e02\u5834\u3092\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u533a\u5206\uff09\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u8ef8\u306f\u3001\u81ea\u793e\u306e\u696d\u7a2e\u3084\u5546\u6750\u306a\u3069\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u3088\u304f\u4f7f\u308f\u308c\u308b\u306e\u304c\u3001\u5e74\u4ee3\u30fb\u6027\u5225\u30fb\u5c45\u4f4f\u5730\u306a\u3069\u306e\u5c5e\u6027\u3067\u5206\u6790\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u307e\u305f\u8cfc\u8cb7\u5c65\u6b74\u3084WEB\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u5c65\u6b74\u306a\u3069\u3067\u533a\u5206\u3051\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u65b9\u6cd5\u3092\u7528\u3044\u308b\u3068\u300c\u5546\u54c1A\u3092\u8cfc\u5165\u3057\u305f\u4eba\u306f\u3001\u5546\u54c1B\u3082\u4e00\u7dd2\u306b\u8cfc\u5165\u3057\u3066\u3044\u308b\u300d\u300c\u3053\u306e\u5730\u57df\u3067\u306f\u3001\u590f\u306b\u3053\u306e\u5546\u54c1\u304c\u3088\u304f\u58f2\u308c\u308b\u300d\u306a\u3069\u306e\u50be\u5411\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5c1a\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3067\u3082\u5fc5\u8981\u306a\u300c\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u300d\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/what-is-access-analysis\">\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3068\u306f\uff1f\u76ee\u7684\u30fb\u6307\u6a19\u30fb\u624b\u9806\u3068\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb9\u9078<\/a><\/p>\n<h3>5. \u30a2\u30bd\u30b7\u30a8\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/h3>\n<p>\u30a2\u30bd\u30b7\u30a8\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u30a2\u30bd\u30b7\u30a8\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306e\u4e00\u4f8b\u3068\u3057\u3066\u3088\u304f\u6319\u3052\u3089\u308c\u308b\u306e\u304c\u300c\u304a\u3080\u3064\u3068\u30d3\u30fc\u30eb\u300d\u3067\u3059\u3002\u304a\u3080\u3064\u3092\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u306f\u3001\u30d3\u30fc\u30eb\u3082\u8cfc\u5165\u3059\u308b\u78ba\u7387\u304c\u9ad8\u3044\u3068\u3044\u3046\u4f8b\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u5bb6\u65cf\u306b\u304a\u3080\u3064\u3092\u8cb7\u3063\u3066\u304f\u308b\u3088\u3046\u983c\u307e\u308c\u305f\u7537\u6027\u304c\u3001\u30d3\u30fc\u30eb\u3082\u4e00\u7dd2\u306b\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3068\u3044\u3046\u3053\u3068\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3053\u3068\u304b\u3089\u3001\u304a\u3080\u3064\u58f2\u308a\u5834\u306e\u8fd1\u304f\u306b\u30d3\u30fc\u30eb\u58f2\u308a\u5834\u3092\u5c55\u958b\u3059\u308b\u3068\u52b9\u679c\u304c\u898b\u8fbc\u3081\u308b\u3068\u3044\u3046\u7d50\u8ad6\u3092\u5c0e\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30a2\u30bd\u30b7\u30a8\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306b\u3088\u3063\u3066\u5206\u6790\u3057\u305f\u7269\u4e8b\u306e\u95a2\u9023\u6027\u3092\u6d3b\u7528\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3>6. RFM\u5206\u6790<\/h3>\n<p>RFM\u5206\u6790\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u6307\u6a19\u304b\u3089\u9867\u5ba2\u3092\u30e9\u30f3\u30ad\u30f3\u30b0\u3057\u3066\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<ul>\n<li>Recency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09<\/li>\n<li>Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09<\/li>\n<li>Monetary\uff08\u7d2f\u7a4d\u8cfc\u5165\u91d1\u984d\uff09<\/li>\n<\/ul>\n<p>\u305f\u3068\u3048\u3070\u3001\u6700\u7d42\u8cfc\u5165\u65e5\u304c\u6700\u8fd1\u3067\u3001\u8cfc\u5165\u983b\u5ea6\u3082\u591a\u304f\u3001\u7d2f\u7a4d\u8cfc\u5165\u91d1\u984d\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u300c\u512a\u826f\u9867\u5ba2\u300d\u3068\u30e9\u30f3\u30af\u4ed8\u3051\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u6700\u7d42\u8cfc\u5165\u65e5\u304c\u6700\u8fd1\u3067\u3082\u3001\u8cfc\u5165\u983b\u5ea6\u304c\u307b\u3068\u3093\u3069\u306a\u304f\u7d2f\u7a4d\u8cfc\u5165\u91d1\u984d\u3082\u4f4e\u3044\u5834\u5408\u306f\u300c\u4e00\u822c\u9867\u5ba2\u300d\u3068\u5206\u985e\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u8cfc\u5165\u983b\u5ea6\u3082\u7d2f\u7a4d\u8cfc\u5165\u91d1\u984d\u3082\u9ad8\u304f\u3066\u3082\u3001\u6700\u7d42\u8cfc\u5165\u65e5\u304c1\u5e74\u524d\u3068\u306a\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u300c\u4f11\u7720\u9867\u5ba2\u300d\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u6700\u9069\u306a\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>7. \u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790<\/h3>\n<p>\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u3068\u306f\u3001\u6bcd\u96c6\u56e3\u304b\u3089\u4f3c\u901a\u3063\u305f\u7279\u5fb4\u3092\u3082\u3064\u3082\u306e\u540c\u58eb\u3092\u30af\u30e9\u30b9\u30bf\u30fc\uff08\u96c6\u56e3\uff09\u3068\u3057\u3066\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u3067\u306f\u3001\u81ea\u793e\u306e\u9867\u5ba2\u3060\u3051\u304c\u5bfe\u8c61\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5730\u57df\uff08\u5546\u570f\uff09\u3084\u53d6\u6271\u5546\u54c1\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\u306a\u3069\u3082\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u306b\u306f2\u7a2e\u985e\u3042\u308a\u307e\u3059\u30021\u3064\u3081\u306f\u3001\u4f3c\u3066\u3044\u308b\u3082\u306e\u540c\u58eb\u3092\u9806\u756a\u306b\u307e\u3068\u3081\u3066\u30c7\u30f3\u30c9\u30ed\u30b0\u30e9\u30e0\uff08\u6a39\u5f62\u56f3\uff09\u3067\u8868\u3059\u300c\u968e\u5c64\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u300d\u3067\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3082\u30461\u3064\u306f\u3001\u968e\u5c64\u306b\u305b\u305a\u3001\u6700\u521d\u304b\u3089\u3044\u304f\u3064\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u5206\u3051\u308b\u304b\u6c7a\u3081\u3066\u304a\u304d\u3001\u4f3c\u901a\u3063\u305f\u3082\u306e\u540c\u58eb\u3092\u30af\u30e9\u30b9\u30bf\u30fc\u306e\u6570\u306b\u5fdc\u3058\u3066\u5206\u3051\u3066\u3044\u304f\u300c\u975e\u968e\u5c64\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u300d\u3067\u3059\u3002<\/p>\n<p>\u696d\u7a2e\u3084\u76ee\u7684\u306b\u3088\u308a\u9069\u3057\u3066\u3044\u308b\u65b9\u6cd5\u304c\u9055\u3046\u305f\u3081\u3001\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>8. ABC\u5206\u6790<\/h3>\n<p>ABC\u5206\u6790\u306f\u3001\u81ea\u793e\u5546\u6750\u3084\u53d6\u6271\u5546\u54c1\u3092A\u30fbB\u30fbC\u306e\u30e9\u30f3\u30af\u306b\u5206\u3051\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u5404\u5546\u54c1\u306e\u58f2\u4e0a\u91d1\u984d\u3092\u8a55\u4fa1\u8ef8\u3068\u3057\u305f\u969b\u3001\u58f2\u4e0a\u91d1\u984d\u304c\u9ad8\u3044\u5546\u54c1\u7fa4\u3092A\u30b0\u30eb\u30fc\u30d7\u3068\u3057\u3001\u58f2\u4e0a\u91d1\u984d\u306b\u5fdc\u3058\u3066B\u30b0\u30eb\u30fc\u30d7\u3068C\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u81ea\u793e\u306e\u58f2\u4e0a\u3078\u306e\u8ca2\u732e\u5ea6\u304c\u53ef\u8996\u5316\u3055\u308c\u3001\u58f2\u308c\u7b4b\u5546\u54c1\u3068\u6b7b\u306b\u7b4b\u5546\u54c1\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/abc-analytics\">ABC\u5206\u6790\u3068\u306f\uff1f\uff5c\u5728\u5eab\u7ba1\u7406\u3092\u884c\u3044\u3084\u3059\u304f\u4ed5\u4e8b\u3092\u52b9\u7387\u5316\u3059\u308b\u65b9\u6cd5<\/a><\/p>\n<h3>9. \u30ed\u30b8\u30b9\u30c6\u30a3\u30c3\u30af\u56de\u5e30\u5206\u6790<\/h3>\n<p>\u30ed\u30b8\u30b9\u30c6\u30a3\u30c3\u30af\u56de\u5e30\u5206\u6790\u306f\u3001\u3042\u308b\u8cea\u554f\u306b\u5bfe\u3057\u30662\u629e\uff08YES\u304bNO\uff09\u306e\u9078\u629e\u3092\u3057\u3001\u78ba\u7acb\u3092\u4e88\u6e2c\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3042\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u969b\u3001\u305d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u53cd\u5fdc\u3057\u3066\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u4eba\u3092\u300c1\u300d\u3001\u305d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u306f\u53cd\u5fdc\u3057\u306a\u304b\u3063\u305f\u4eba\u3092\u300c0\u300d\u3068\u3059\u308b\u3068\u3001\u8cfc\u5165\u78ba\u7387\u3092\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30fc\u30bf\u5206\u6790\u4e8b\u4f8b<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-309074\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/06\/3d2ced14e14f8683969aaa3ae724c652.png\" alt=\"\" width=\"640\" height=\"410\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/06\/3d2ced14e14f8683969aaa3ae724c652.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/06\/3d2ced14e14f8683969aaa3ae724c652-300x192.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/06\/3d2ced14e14f8683969aaa3ae724c652-768x492.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u304a\u3044\u3066\u3069\u306e\u3088\u3046\u306a\u5834\u9762\u3067\u6d3b\u7528\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u5206\u6790\u4e8b\u4f8b\u30924\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u5c1a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u3082\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/marketing-strategy\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\uff1f\u7acb\u6848\u306e\u624b\u9806\u3068\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac<\/a><\/p>\n<h3>\u9867\u5ba2\u5206\u6790<\/h3>\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u5206\u6790\u306b\u3088\u308a\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u5c64\u3092\u898b\u6975\u3081\u3001\u30cb\u30fc\u30ba\u306b\u30de\u30c3\u30c1\u3057\u305f\u65bd\u7b56\u3092\u5b9f\u884c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306b\u3064\u3044\u3066\u7406\u89e3\u3067\u304d\u3066\u3044\u306a\u3044\u3068\u3001\u8cfc\u5165\u898b\u8fbc\u307f\u306e\u4f4e\u3044\u5c64\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3057\u307e\u3063\u305f\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u3042\u307e\u308a\u89e6\u308c\u306a\u3044\u30e1\u30c7\u30a3\u30a2\u3067\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u3066\u3057\u307e\u3063\u305f\u308a\u3059\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u5206\u6790\u306f\u3001\u81ea\u793e\u306e\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u5546\u8ac7\u5c65\u6b74\u306a\u3069\u304b\u3089\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002\u307e\u305fBtoB\u3068BtoC\u3067\u898b\u308b\u3079\u304d\u6307\u6a19\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070BtoB\u306e\u5834\u5408\u306f\u3001\u9867\u5ba2\u4f01\u696d\u306e\u4ee5\u4e0b\u306e\u9805\u76ee\u306b\u3064\u3044\u3066\u3082\u5206\u6790\u304c\u5fc5\u8981\u3067\u3059\u3002\u4ee5\u4e0b\u306f\u3001BtoB\u3068BtoC\u306b\u304a\u3051\u308b\u4e3b\u306a\u5206\u6790\u9805\u76ee\u306e\u4e00\u89a7\u3067\u3059\u3002<\/p>\n<table style=\"width: 100%; height: 138px;\">\n<tbody style=\"width: 42.6721%; border: 1px solid #000; padding: 10px;\">\n<tr style=\"height: 23px;\">\n<th style=\"width: 52.4482%; background-color: #eeeeee; border: 1px solid #000000; height: 23px;\">BtoB<\/th>\n<th style=\"width: 135.497%; background-color: #eeeeee; border: 1px solid #000000; height: 23px;\">BtoC<\/th>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 52.4482%; text-align: center; border: 1px solid #000000; height: 23px;\">\u696d\u7a2e<\/td>\n<td style=\"width: 135.497%; text-align: center; border: 1px solid #000000; height: 23px;\">\u5e74\u9f62<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 52.4482%; text-align: center; border: 1px solid #000000; height: 23px;\">\u4f01\u696d\u898f\u6a21<\/td>\n<td style=\"width: 135.497%; text-align: center; border: 1px solid #000000; height: 23px;\">\u6027\u5225<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 52.4482%; text-align: center; border: 1px solid #000000; height: 23px;\">\u5e74\u5546<\/td>\n<td style=\"width: 135.497%; text-align: center; border: 1px solid #000000; height: 23px;\">\u8077\u696d<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 52.4482%; text-align: center; border: 1px solid #000000; height: 23px;\">\u6c7a\u7b97\u6708<\/td>\n<td style=\"width: 135.497%; text-align: center; border: 1px solid #000000; height: 23px;\">\u5bb6\u65cf\u69cb\u6210<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 52.4482%; text-align: center; border: 1px solid #000000; height: 23px;\">\u62c5\u5f53\u8005\u3084\u6c7a\u88c1\u8005\u306e\u90e8\u7f72\u30fb\u5f79\u8077<\/td>\n<td style=\"width: 135.497%; text-align: center; border: 1px solid #000000; height: 23px;\">\u8da3\u5473<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3053\u308c\u3089\u306e\u7d30\u304b\u306a\u30c7\u30fc\u30bf\u304b\u3089\u5206\u6790\u3092\u884c\u3044\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u5c64\u306e\u30cb\u30fc\u30ba\u3092\u898b\u6975\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a class=\"PrimaryLink BaseLink\" href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/customer-analysis\">\u9867\u5ba2\u5206\u6790\u3068\u306f\uff1f\u5177\u4f53\u7684\u306a\uff15\u3064\u306e\u624b\u6cd5\u304b\u3089\u30c4\u30fc\u30eb\u3092\u7528\u3044\u305f\u5206\u6790\u307e\u3067<\/a><\/p>\n<h3>\u5546\u570f\u5206\u6790<\/h3>\n<p>\u5730\u57df\u306b\u3088\u3063\u3066\u58f2\u308c\u884c\u304d\u306e\u50be\u5411\u304c\u7570\u306a\u308b\u5834\u5408\u3084\u5b9f\u5e97\u8217\u3092\u6301\u3064\u5834\u5408\u306f\u3001\u5546\u570f\u5206\u6790\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<p>\u81ea\u793e\u306e\u5546\u570f\u306b\u3064\u3044\u3066\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u9069\u306a\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5546\u570f\u5206\u6790\u306f\u3001\u56fd\u52e2\u8abf\u67fb\u30c7\u30fc\u30bf\u3084\u81ea\u793e\u9867\u5ba2\u30c7\u30fc\u30bf\u306a\u3069\u3092\u6d3b\u7528\u3057\u3001\u81ea\u793e\u306e\u5546\u570f\u306b\u3064\u3044\u3066\u5206\u6790\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u8a3c\u5238\u306e\u898f\u6a21\u3084\u7279\u6027\u3092\u628a\u63e1\u3057\u305f\u308a\u3001\u7af6\u5408\u5e97\u8217\u306e\u5f71\u97ff\u529b\u3092\u5206\u6790\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5546\u570f\u5206\u6790\u3092\u3059\u308b\u969b\u306b\u306f\u3001\u5730\u56f3\u4e0a\u3067\u884c\u308f\u308c\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u81ea\u793e\u5e97\u8217\u3084\u7af6\u5408\u5e97\u8217\u3092\u5730\u56f3\u4e0a\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u305f\u308a\u3001\u9867\u5ba2\u306e\u4f4f\u6240\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u305f\u308a\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u304b\u3089\u5546\u570f\u7bc4\u56f2\u3092\u8a2d\u5b9a\u3057\u3001\u5546\u570f\u5185\u306e\u30c7\u30fc\u30bf\u3092\u96c6\u8a08\u30fb\u7d71\u8a08\u3057\u3066\u50be\u5411\u3092\u3064\u304b\u307f\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u7d50\u679c\u306f\u3001\u65b0\u5e97\u8217\u306e\u51fa\u5e97\u3084\u30c1\u30e9\u30b7\u306e\u914d\u5e03\u5730\u57df\u306a\u3069\u306b\u5f79\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u58f2\u4e0a\u5206\u6790\u3092\u3059\u308b\u969b\u306b\u3082\u3001\u5546\u570f\u5206\u6790\u306f\u5927\u304d\u306a\u76ee\u5b89\u306b\u306a\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/gross-sales-analytics\">\u58f2\u4e0a\u5206\u6790\u306b\u4f7f\u3048\u308b7\u3064\u306e\u624b\u6cd5\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u5206\u6790\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb\uff01<\/a><\/p>\n<h3>\u30a2\u30f3\u30b1\u30fc\u30c8\u5206\u6790<\/h3>\n<p>\u30a2\u30f3\u30b1\u30fc\u30c8\u306f\u3001\u76f4\u63a5\u9867\u5ba2\u306e\u58f0\u3092\u62fe\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u91cd\u8981\u306a\u6a5f\u4f1a\u3067\u3059\u3002<\/p>\n<p>\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u4e0d\u6e80\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30f3\u30b1\u30fc\u30c8\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u3084NPS\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\u304b\u3089\u9867\u5ba2\u5c64\u3092\u628a\u63e1\u3057\u305f\u308a\u3001\u9867\u5ba2\u304c\u81ea\u793e\u5546\u6750\u306b\u3064\u3044\u3066\u3069\u308c\u304f\u3089\u3044\u6e80\u8db3\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u5206\u6790\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u884c\u52d5\u5206\u6790<\/h3>\n<p>\u300c\u30ea\u30fc\u30c9\u300d\u3068\u8a00\u308f\u308c\u308b\u3001\u5c06\u6765\u7684\u306b\u81ea\u793e\u306e\u9867\u5ba2\u3068\u306a\u308b\u898b\u8fbc\u307f\u306e\u9ad8\u3044\u9867\u5ba2\u5c64\u3092\u5206\u6790\u3059\u308b\u969b\u306b\u3082\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070IP\u30a2\u30c9\u30ec\u30b9\u3068\u3044\u3046\u3001\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u901a\u4fe1\u3092\u3059\u308b\u969b\u306b\u30d1\u30bd\u30b3\u30f3\u3084\u30b9\u30de\u30db\u306b\u4ed8\u4e0e\u3055\u308c\u308b\u756a\u53f7\u304b\u3089\u3001WEB\u30b5\u30a4\u30c8\u4e0a\u306e\u884c\u52d5\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>IP\u30a2\u30c9\u30ec\u30b9\u306f\u5168\u30e6\u30fc\u30b6\u30fc\u304c\u7570\u306a\u308b\u756a\u53f7\u3068\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001IP\u30a2\u30c9\u30ec\u30b9\u3092\u8ffd\u8de1\u3059\u308b\u3068WEB\u30b5\u30a4\u30c8\u4e0a\u306e\u95b2\u89a7\u30da\u30fc\u30b8\u3084\u9077\u79fb\u5148\u306a\u3069\u3092\u78ba\u8a8d\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u307e\u305f\u4f01\u696d\u540d\u3092\u8abf\u3079\u308b\u3053\u3068\u3082\u53ef\u80fd\u306a\u306e\u3067\u3001BtoB\u30d3\u30b8\u30cd\u30b9\u3067\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>IP\u30a2\u30c9\u30ec\u30b9\u304b\u3089\u300c\u30da\u30fc\u30b8A\u306e\u6ede\u5728\u6642\u9593\u304c\u9577\u3044\u304b\u3089\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3067\u30c1\u30e3\u30c3\u30c8\u3092\u7acb\u3061\u4e0a\u3052\u3066\u30b5\u30dd\u30fc\u30c8\u3057\u3088\u3046\u300d\u300c\u6599\u91d1\u8868\u306e\u30da\u30fc\u30b8\u306b\u4f55\u5ea6\u3082\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3044\u308b\u304b\u3089\u3001\u8cfc\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u3060\u308d\u3046\u300d\u3068\u3044\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/about-lead-qualification\">\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u52b9\u679c\u7684\u306a\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u65b9\u6cd5\u3082\u89e3\u8aac<\/a><\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u969b\u306e\u6ce8\u610f\u70b9<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3067\u30c7\u30fc\u30bf\u5206\u6790\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3001\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<h3>\u5206\u6790\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u5206\u6790\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 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href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/about-data-analysis\">\u30c7\u30fc\u30bf\u5206\u6790\u3068\u306f\uff1f\u76ee\u7684\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u4eee\u8aac\u601d\u8003\u3092\u7528\u3044\u305f\u5206\u6790\u624b\u6cd5\u3092\u7d39\u4ecb<\/a><\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30fc\u30bf\u5206\u6790\u306b\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-309075\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/06\/5ed306764035c2c841a07caa10e5cf3e.png\" alt=\"\" width=\"640\" height=\"410\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/06\/5ed306764035c2c841a07caa10e5cf3e.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/06\/5ed306764035c2c841a07caa10e5cf3e-300x192.png 300w, 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id=\"how-to-select-ma\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/how-to-select-ma\" target=\"_blank\" rel=\"noopener\">\u25b6\ufe0e\u25b6\ufe0e\u3010\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3011BtoB\u30d3\u30b8\u30cd\u30b9\u306e\u305f\u3081\u306eMA\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9<\/a><\/strong><\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/ma\/what-is-ma\">MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3068\u306f\uff1f\u610f\u5473\u3084\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u30fb\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb<\/a><\/p>\n<h3>DMP\uff08\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u30c4\u30fc\u30eb<\/h3>\n<p>DMP\u3068\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306b\u5b58\u5728\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u96c6\u8a08\u30fb\u5206\u6790\u30fb\u7ba1\u7406\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u884c\u52d5\u5c65\u6b74\u3084\u5e83\u544a\u914d\u4fe1\u30c7\u30fc\u30bf\u306a\u3069\u3092\u5206\u6790\u3067\u304d\u308b\u305f\u3081\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>DMP\u306b\u306f\u3001\u5916\u90e8\u4f01\u696d\u304c\u63d0\u4f9b\u3059\u308b\u300c\u30aa\u30fc\u30d7\u30f3DMP\u300d\u3068\u3001\u81ea\u793e\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u306e\u307f\u3092\u6271\u3046\u300c\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/what-is-adtechnology\">\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u306f\uff1f\u5b9a\u7fa9\u3084\u57fa\u790e\u77e5\u8b58\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059<\/a><\/p>\n<h3>BI\uff08\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\uff09\u30c4\u30fc\u30eb<\/h3>\n<p>BI\u30c4\u30fc\u30eb\u3068\u306f\u3001\u4f01\u696d\u306e\u57fa\u5e79\u30b7\u30b9\u30c6\u30e0\u3084ERP\u306a\u3069\u306b\u84c4\u7a4d\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>\u4f01\u696d\u3067\u306f\u3001\u90e8\u7f72\u3084\u696d\u52d9\u3054\u3068\u306b\u7570\u306a\u308b\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u306f\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u30c7\u30fc\u30bf\u304c\u70b9\u5728\u3057\u3066\u3057\u307e\u3044\u3001\u60c5\u5831\u5171\u6709\u3084\u610f\u601d\u6c7a\u5b9a\u306e\u9045\u308c\u304c\u8ab2\u984c\u3068\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057BI\u30c4\u30fc\u30eb\u304c\u3042\u308c\u3070\u3001\u4f01\u696d\u5185\u306b\u70b9\u5728\u3057\u305f\u30c7\u30fc\u30bf\u3092\u96c6\u7d04\u3057\u3066\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30b9\u30e0\u30fc\u30ba\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304f\u308c\u308b\u30c4\u30fc\u30eb\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tool-reviews\/business-intelligence-tools\">BI\u30c4\u30fc\u30eb\u3068\u306f\uff1f\u304a\u3059\u3059\u30819\u9078\u3092\u5fb9\u5e95\u6bd4\u8f03\u30102022\u5e74\u6700\u65b0\u3011<\/a><\/p>\n<h3>CDP\uff08\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff09\u30c4\u30fc\u30eb<\/h3>\n<p>CDP\u30c4\u30fc\u30eb\u3068\u306f\u3001\u9867\u5ba2\u306b\u95a2\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>WEB\u30b5\u30a4\u30c8\u4e0a\u306e\u884c\u52d5\u5c65\u6b74\u3001\u8cfc\u8cb7\u5c65\u6b74\u3001\u4f4d\u7f6e\u60c5\u5831\u306a\u3069\u304c\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u7d10\u3065\u3051\u3089\u308c\u3066\u7ba1\u7406\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u8907\u6570\u306e\u9805\u76ee\u3092\u30af\u30ed\u30b9\u3057\u3066\u5206\u6790\u3057\u305f\u308a\u3001\u5c5e\u6027\u3068\u884c\u52d5\u5c65\u6b74\u306e\u95a2\u9023\u3092\u5206\u6790\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency-tool\/what-is-cdp\">CDP\u3068\u306f\uff1f\u30ab\u30b9\u30bf\u30de\u30fc\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30e1\u30ea\u30c3\u30c8\u3084\u6a5f\u80fd\u3092\u89e3\u8aac<\/a><\/p>\n<h3>\u55b6\u696dAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u30c4\u30fc\u30eb<\/h3>\n<p>\u55b6\u696dAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u30c4\u30fc\u30eb\u3068\u306f\u3001AI\u304c\u55b6\u696d\u62c5\u5f53\u8005\u306b\u4ee3\u308f\u3063\u3066\u55b6\u696d\u6d3b\u52d5\u3092\u81ea\u5f8b\u7684\u306b\u652f\u63f4\u30fb\u5b9f\u884c\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002 \u5546\u8ac7\u306e\u6e96\u5099\u3001\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u3001\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3001SFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09\u3078\u306e\u5165\u529b\u3068\u3044\u3063\u305f\u5b9a\u578b\u696d\u52d9\u3092AI\u304c\u80a9\u4ee3\u308f\u308a\u3057\u307e\u3059\u3002 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data-end=\"645\">\u30b5\u30dd\u30fc\u30c8\u4f53\u5236<\/strong>\uff1a\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u5f8c\u3001\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3084\u30b5\u30dd\u30fc\u30c8\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u304b\u3002\u554f\u984c\u89e3\u6c7a\u3092\u8fc5\u901f\u306b\u884c\u3048\u308b\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u6574\u3063\u3066\u3044\u308b\u3068\u3001\u5c0e\u5165\u5f8c\u306e\u5b89\u5fc3\u611f\u304c\u5897\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ol>\n<h3 class=\"\" data-start=\"714\" data-end=\"740\">\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u306b\u304a\u3051\u308b\u30b3\u30b9\u30c8\u3068ROI\u306e\u30d0\u30e9\u30f3\u30b9<\/h3>\n<p class=\"\" data-start=\"742\" data-end=\"881\">\u30c7\u30fc\u30bf\u5206\u6790\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306b\u3082\u3046\u4e00\u3064\u5927\u5207\u306a\u306e\u304c\u3001\u30b3\u30b9\u30c8\u3068ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u306e\u30d0\u30e9\u30f3\u30b9\u3067\u3059\u3002\u30c4\u30fc\u30eb\u306e\u4fa1\u683c\u304c\u9ad8\u3051\u308c\u3070\u9ad8\u3044\u307b\u3069\u3001\u9ad8\u5ea6\u306a\u6a5f\u80fd\u3084\u30b5\u30dd\u30fc\u30c8\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u304c\u3001\u5fc5\u305a\u3057\u3082\u5168\u3066\u306e\u6a5f\u80fd\u304c\u696d\u52d9\u306b\u5fc5\u8981\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u81ea\u793e\u306e\u30cb\u30fc\u30ba\u3092\u8e0f\u307e\u3048\u3001\u3069\u306e\u6a5f\u80fd\u304c\u672c\u5f53\u306b\u5fc5\u8981\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<ol data-start=\"883\" data-end=\"1184\">\n<li class=\"\" data-start=\"883\" data-end=\"976\">\n<p class=\"\" data-start=\"886\" data-end=\"976\"><strong data-start=\"886\" data-end=\"903\">\u521d\u671f\u6295\u8cc7\u3068\u30e9\u30f3\u30cb\u30f3\u30b0\u30b3\u30b9\u30c8<\/strong>\uff1a\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u306b\u304b\u304b\u308b\u521d\u671f\u6295\u8cc7\u3060\u3051\u3067\u306a\u304f\u3001\u904b\u7528\u306b\u5fc5\u8981\u306a\u7d99\u7d9a\u7684\u306a\u30b3\u30b9\u30c8\uff08\u4f8b\uff1a\u30e9\u30a4\u30bb\u30f3\u30b9\u6599\u3001\u30b5\u30dd\u30fc\u30c8\u8cbb\u7528\u3001\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u8cbb\u7528\uff09\u3082\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n<li class=\"\" data-start=\"978\" data-end=\"1092\">\n<p class=\"\" data-start=\"981\" data-end=\"1092\"><strong data-start=\"981\" data-end=\"991\">ROI\u306e\u6e2c\u5b9a<\/strong>\uff1a\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u306b\u3088\u308b\u30e1\u30ea\u30c3\u30c8\uff08\u4f8b\u3048\u3070\u3001\u696d\u52d9\u306e\u52b9\u7387\u5316\u3084\u610f\u601d\u6c7a\u5b9a\u306e\u8fc5\u901f\u5316\u3001\u53ce\u76ca\u5411\u4e0a\u306a\u3069\uff09\u304c\u3069\u308c\u3060\u3051\u30b3\u30b9\u30c8\u306b\u898b\u5408\u3063\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u5b9a\u91cf\u7684\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u3001ROI\u3092\u660e\u78ba\u306b\u7b97\u51fa\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\n\u53c2\u8003\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/lp-dealagent-ai\"><strong>ROI\u3068\u306f\uff1f\uff5cROAS\u3068\u306e\u9055\u3044\u3084\u8a08\u7b97\u65b9\u6cd5\u30fb\u6d3b\u7528\u30b7\u30fc\u30f3\u3092\u89e3\u8aac<\/strong><\/a><\/p>\n<\/li>\n<li class=\"\" data-start=\"1094\" data-end=\"1184\">\n<p class=\"\" data-start=\"1097\" data-end=\"1184\"><strong data-start=\"1097\" data-end=\"1109\">\u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3<\/strong>\uff1a\u4f01\u696d\u304c\u6210\u9577\u3059\u308b\u4e2d\u3067\u3001\u30c4\u30fc\u30eb\u304c\u3069\u306e\u7a0b\u5ea6\u62e1\u5f35\u3067\u304d\u308b\u304b\u3082\u91cd\u8981\u3067\u3059\u3002\u5c06\u6765\u7684\u306b\u30c7\u30fc\u30bf\u306e\u91cf\u3084\u51e6\u7406\u901f\u5ea6\u304c\u5897\u52a0\u3057\u305f\u969b\u306b\u3001\u30c4\u30fc\u30eb\u304c\u5bfe\u5fdc\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<\/li>\n<\/ol>\n<p class=\"\" data-start=\"1186\" data-end=\"1254\">\u30c7\u30fc\u30bf\u5206\u6790\u30c4\u30fc\u30eb\u306e\u9078\u5b9a\u306f\u3001\u5358\u306b\u6a5f\u80fd\u3084\u4fa1\u683c\u3060\u3051\u3067\u6c7a\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u5168\u4f53\u306e\u904b\u7528\u306b\u3069\u306e\u3088\u3046\u306b\u8ca2\u732e\u3067\u304d\u308b\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u6210\u529f\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<h2>\u304a\u3059\u3059\u3081\u306e\u30c7\u30fc\u30bf\u5206\u6790\u30c4\u30fc\u30eb\u300cMazrica Engage\uff08\u30de\u30c4\u30ea\u30ab\u30a8\u30f3\u30b2\u30fc\u30b8\uff09\u300d<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2025\/12\/6268415b8c67e18263826c5f51b1f8f8.jpg\" alt=\"\" \/><\/p>\n<p><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Mazrica Engage\uff08\u30de\u30c4\u30ea\u30ab\u30a8\u30f3\u30b2\u30fc\u30b8\uff09\u3068\u306f\u3001\u682a\u5f0f\u4f1a\u793e\u30de\u30c4\u30ea\u30ab\u304c\u63d0\u4f9b\u3059\u308bAI\u304c\u81ea\u5f8b\u7684\u306b\u55b6\u696d\u6d3b\u52d5\u3092\u652f\u63f4\u3059\u308b<a href=\"https:\/\/mazrica.com\/product\/dldocument\/mazrica-engage_serviceguide\">\u55b6\u696dAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u30c4\u30fc\u30eb<\/a>\u3067\u3059\u3002<\/span><\/p>\n<p>Mazrica Engage\u306f\u3001\u3044\u308f\u3070\u55b6\u696d\u306e\u5206\u8eab\u3068\u3057\u306624\u6642\u9593365\u65e5\u7a3c\u50cd\u3057\u3001\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u81ea\u52d5\u5316\u30fb\u9ad8\u5ea6\u5316\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001AI\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3067\u300c\u30ca\u30ec\u30c3\u30b8\u5171\u6709\u306b\u60a9\u3093\u3067\u3044\u308b\u300d\u3068\u5ba3\u8a00\u3057\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3001Mazrica Engage\u304c\u5373\u5ea7\u306b\u300c\u30ca\u30ec\u30c3\u30b8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30ac\u30a4\u30c9\u30d6\u30c3\u30af\u300d\u3084\u95a2\u9023\u88fd\u54c1\u306e\u52d5\u753b\u3092\u63d0\u793a\u3059\u308b\u3002\u3053\u306e\u3088\u3046\u306b\u3001Mazrica Engage\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u300c<b>\u5bfe\u8a71\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/b>\u300d\u304c\u5b8c\u6210\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u98db\u8e8d\u7684\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u306fAI\u3068\u306e\u5bfe\u8a71\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u9867\u5ba2\u304c\u691c\u8a0e\u306e\u4e0a\u3067\u3001\u4f55\u3092\u6c17\u306b\u3057\u3066\u3044\u308b\u306e\u304b\u304c\u308f\u304b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5f93\u6765\u306e\u30ea\u30fc\u30c9\u60c5\u5831\u306e\u53d6\u5f97\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u3054\u3068\u306e\u8208\u5473\u95a2\u5fc3\u3092\u30c7\u30fc\u30bf\u3068\u3057\u3066\u53d6\u5f97\u3057\u55b6\u696d\u3078\u9023\u643a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u308c\u306b\u3088\u308a\u3001\u55b6\u696d\u306f\u898b\u8fbc\u307f\u9867\u5ba2\u305d\u308c\u305e\u308c\u306e\u8208\u5473\u95a2\u5fc3\u3092\u628a\u63e1\u3057\u3066\u3001\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u6a5f\u80fd\u7d39\u4ecb<\/h3>\n<h4>AI\u30b3\u30f3\u30c6\u30f3\u30c4\u7ba1\u7406\u30fb\u5171\u6709<\/h4>\n<p>\u9867\u5ba2\u306f\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e\u3055\u308c\u305fAI\u30c1\u30e3\u30c3\u30c8\u3092\u6d3b\u7528\u3057\u3066\u3001\u8cc7\u6599\u3092\u8aad\u307f\u8fbc\u307e\u305a\u3068\u3082AI\u3068\u306e\u5bfe\u8a71\u3067\u60c5\u5831\u3092\u3059\u3050\u306b\u53d6\u5f97\u53ef\u80fd\u3067\u3059\u3002\u55b6\u696d\u306f\u9867\u5ba2\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u95b2\u89a7\u72b6\u6cc1\u3001AI\u3068\u306e\u5bfe\u8a71\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u9867\u5ba2\u306e\u8208\u5473\u95a2\u5fc3\u5ea6\u5408\u3044\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>\u5206\u6790\u30ec\u30dd\u30fc\u30c8<\/h4>\n<p><img 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