{"id":87779,"date":"2022-05-02T06:53:57","date_gmt":"2022-05-01T21:53:57","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=87779"},"modified":"2022-05-02T06:53:57","modified_gmt":"2022-05-01T21:53:57","slug":"about_crm-analysis","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/sfa\/about_crm-analysis","title":{"rendered":"CRM\u5206\u6790\u3068\u306f\uff1f\u9867\u5ba2\u5206\u6790\u306e\u91cd\u8981\u6027\u3084\u4ee3\u8868\u7684\u306a\u5206\u6790\u65b9\u6cd5\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u81a8\u5927\u306a\u9867\u5ba2\u60c5\u5831\u3092\u7ba1\u7406\u3059\u308b\u305f\u3081\u306bCRM\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u84c4\u7a4d\u3057\u305f\u60c5\u5831\u306f\u3001CRM\u5206\u6790\u306b\u3088\u3063\u3066\u6b21\u306e\u65bd\u7b56\u3078\u3068\u3064\u306a\u3052\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>CRM\u5206\u6790\u3092\u9069\u5207\u306b\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u306e\u5f37\u5316\u3084\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u4e00\u53e3\u306bCRM\u5206\u6790\u3068\u3044\u3063\u3066\u3082\u3001\u69d8\u3005\u306a\u7a2e\u985e\u304c\u3042\u308b\u305f\u3081\u6d3b\u7528\u306e\u4ed5\u65b9\u304c\u308f\u304b\u3089\u305a\u56f0\u3063\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001CRM\u5206\u6790\u306e3\u3064\u306e\u76ee\u7684\u30689\u3064\u306e\u5206\u6790\u65b9\u6cd5\u3001\u305d\u3057\u3066\u52b9\u7387\u3088\u304fCRM\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3061\u3089\u306e\u8cc7\u6599\u3067\u306f\u53b3\u9078\u3057\u305fCRM\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3084\u6a5f\u80fd\u3092\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002<br \/>\n<strong class=\"article-marker yellow\"><a id=\"about_crm-analysi-sfa-comparison\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/sfa-comparison\" target=\"_blank\" rel=\"noopener\">\u25b6\ufe0e\u25b6\ufe0e\u3010\u76f8\u6027\u306e\u826f\u3044SFA\/CRM\u304c\u898b\u3064\u304b\u308b\u3011SFA\/CRM\u5fb9\u5e95\u6bd4\u8f038\u9078\u3092\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><\/strong><\/p>\n<h2>CRM\u5206\u6790\u3068\u306f\uff1f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87797\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/04\/undraw_File_searching_re_3evy-e1651105068868.png\" alt=\"CRM\u5206\u6790\u3068\u306f\uff1f\u52b9\u7387\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5\u3068\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac|Senses Lab.|1\" width=\"640\" height=\"612\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/04\/undraw_File_searching_re_3evy-e1651105068868.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/04\/undraw_File_searching_re_3evy-e1651105068868-300x287.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/04\/undraw_File_searching_re_3evy-e1651105068868-768x734.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u305d\u3082\u305d\u3082CRM\u3068\u306f\u3001\u300cCustomer Relationship Management\u300d\u306e\u7565\u3067\u3042\u308a\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u4e00\u822c\u306b\u3001CRM\u3068\u306f\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u3092\u884c\u3046\u30b7\u30b9\u30c6\u30e0\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001<\/p>\n<ul>\n<li>\u4f01\u696d\u3084\u9867\u5ba2\u306e\u9023\u7d61\u5148<\/li>\n<li>\u8cfc\u5165\u5c65\u6b74<\/li>\n<li>\u4f1a\u793e\u3068\u306e\u63a5\u89e6\u306e\u8a18\u9332<\/li>\n<li>\u95a2\u4fc2\u6027\u306e\u72b6\u6cc1\uff08\u5546\u8ac7\u72b6\u6cc1\uff09<\/li>\n<\/ul>\n<p>\u3068\u3044\u3063\u305f\u30c7\u30fc\u30bf\u306e\u4e00\u5143\u7ba1\u7406\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u5358\u306b\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3057\u7ba1\u7406\u3059\u308b\u3060\u3051\u3067\u306f\u6210\u679c\u306b\u306f\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>CRM\u5206\u6790\u3068\u306f\u3001\u4e0a\u8a18\u306e\u3088\u3046\u306a<strong>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u3092\u5fb9\u5e95\u3059\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002<\/p>\n<p>CRM\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6210\u529f\u3059\u308b\u30d1\u30bf\u30fc\u30f3\u3084\u8ab2\u984c\u3092\u767a\u6398\u3057\u6b21\u306a\u308b\u65bd\u7b56\u306e\u4e00\u624b\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306a<span style=\"font-weight: 400;\">CRM\u5206\u6790\u306e\u9032\u3081\u65b9\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/crm\/what-is-a-crm\">CRM\u3068\u306f\uff1f\u610f\u5473\u3084\u6a5f\u80fd\u30fb\u304a\u3059\u3059\u3081\u306e\u9867\u5ba2\u7ba1\u7406\u30c4\u30fc\u30eb\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n<h2>CRM\u3092\u6d3b\u7528\u3057\u305f\u9867\u5ba2\u5206\u6790\u304c\u91cd\u8981\u306a\u7406\u7531<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87798\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/04\/undraw_Shared_goals_re_jvqd-e1651105357308.png\" alt=\"CRM\u5206\u6790\u3068\u306f\uff1f\u52b9\u7387\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5\u3068\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac|Senses Lab.|2\" width=\"640\" height=\"466\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/04\/undraw_Shared_goals_re_jvqd-e1651105357308.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/04\/undraw_Shared_goals_re_jvqd-e1651105357308-300x219.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/04\/undraw_Shared_goals_re_jvqd-e1651105357308-768x560.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>CRM\u5206\u6790\u306f\u4f55\u306e\u305f\u3081\u306b\u884c\u3046\u306e\u3067\u3057\u3087\u3046\u304b\u3002<span style=\"font-weight: 400;\">\u3053\u3053\u3067\u306fCRM\u5206\u6790\u304c\u91cd\u8981\u306a\u7406\u7531\u30923\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3>\u9867\u5ba2\u7406\u89e3\u3001\u95a2\u4fc2\u6027\u5f37\u5316\u306e\u305f\u3081<\/h3>\n<p>CRM\u5206\u6790\u306f\u81ea\u793e\u306e\u9867\u5ba2\u60c5\u5831\u3092\u3082\u3068\u306b\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u306e\u60c5\u5831\u306e\u7406\u89e3\u304c\u3088\u308a\u4e00\u5c64\u6df1\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u305f\u3081\u3001\u9867\u5ba2\u95a2\u4fc2\u306e\u5f37\u5316\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002\u9867\u5ba2\u306b\u81ea\u793e\u3078\u306e\u611b\u7740\u3092\u6301\u3063\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u306a\u55b6\u696d\u8853\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8853\u3092\u7814\u7a76\u3057\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u7372\u5f97\u306b\u3064\u306a\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/what-is-customer-acquisition\">\u9867\u5ba2\u7372\u5f97\u306e\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3068\u306f\uff1f\u65b0\u898f\u958b\u62d3\u304b\u3089\u30ea\u30d4\u30fc\u30bf\u30fc\u7372\u5f97\u307e\u3067\u5fb9\u5e95\u7406\u89e3<\/a><\/p>\n<h3>LTV\u6700\u5927\u5316\u306e\u305f\u3081<\/h3>\n<p>LTV\u3068\u306f\u300cLife Time Value\u300d\u3001\u65e5\u672c\u8a9e\u3067\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3092\u610f\u5473\u3057\u3001\u9867\u5ba2\u304c\u751f\u6daf\u306e\u3046\u3061\u306b\u4f01\u696d\u306b\u652f\u6255\u3046\u5229\u76ca\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>LTV\u306e\u9ad8\u3044\u9867\u5ba2\u3068\u306f\u3001\u8cfc\u8cb7\u983b\u5ea6\u304c\u9ad8\u304f\u3001\u8cfc\u5165\u5358\u4fa1\u306e\u9ad8\u3044\u9867\u5ba2\u306e\u3053\u3068\u3092\u8a00\u3044\u307e\u3059\u3002<\/p>\n<p>\u524d\u9805\u306e\u5185\u5bb9\u306b\u3082\u95a2\u4fc2\u3057\u3066\u304d\u307e\u3059\u304c\u3001CRM\u5206\u6790\u3092\u901a\u3057\u3066\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u9ad8\u3044\u55b6\u696d\u3092\u9032\u3081\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/maximize-the-lifetime-value\">LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u306b\u306f\uff1f\u5b9a\u7fa9\u3084\u8a08\u7b97\u65b9\u6cd5\u3001\u6700\u5927\u5316\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/p>\n<h3>\u65bd\u7b56\u306e\u52b9\u679c\u5411\u4e0a\u306e\u305f\u3081<\/h3>\n<p>\u696d\u7e3e\u3092\u62e1\u5927\u3055\u305b\u308b\u305f\u3081\u306b\u4f01\u696d\u306f\u69d8\u3005\u306a\u65bd\u7b56\u3092\u5c55\u958b\u3057\u307e\u3059\u304c\u3001\u6f2b\u7136\u3068\u884c\u3046\u3060\u3051\u3067\u306f\u6700\u5927\u9650\u306e\u52b9\u679c\u3092\u5f97\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>CRM\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u3067\u539f\u56e0\u3068\u7d50\u679c\u306e\u56e0\u679c\u95a2\u4fc2\u304c\u3088\u308a\u660e\u78ba\u306b\u306a\u308a\u3001\u6210\u679c\u306b\u76f4\u7d50\u3059\u308b\u65bd\u7b56\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u7e70\u308a\u8fd4\u3057CRM\u5206\u6790\u3092\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u6b63\u78ba\u306a\u4e88\u6e2c\u3001\u6b21\u306e\u8ab2\u984c\u306e\u767a\u898b\u3001\u89e3\u6c7a\u3068\u3044\u3046PDCA\u30b5\u30a4\u30af\u30eb\u304c\u56de\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/crm\/about-crm-strategy\">CRM\u6226\u7565\u3068\u306f\uff1f\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u6226\u7565\u7acb\u6848\u306e\u305f\u3081\u306e5\u30b9\u30c6\u30c3\u30d7<\/a><\/p>\n<h2>CRM\u5206\u6790\u306e\u4ee3\u8868\u7684\u306a\u624b\u6cd59\u3064<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-326921\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/05\/cceefc01f41e520ddd3c71aef6cc6c9f.jpg\" alt=\"\" width=\"640\" height=\"410\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/05\/cceefc01f41e520ddd3c71aef6cc6c9f.jpg 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/05\/cceefc01f41e520ddd3c71aef6cc6c9f-300x192.jpg 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/05\/cceefc01f41e520ddd3c71aef6cc6c9f-768x492.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u3064\u3065\u3044\u3066\u3001\u4ee3\u8868\u7684\u306aCRM\u5206\u6790\u306e\u624b\u6cd5\u30929\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u884c\u3048\u308b\u5206\u6790\u624b\u6cd5\u306f\u3001\u4f7f\u7528\u3059\u308bCRM\u306b\u3088\u3063\u3066\u9055\u3063\u3066\u304f\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u3053\u308c\u304b\u3089CRM\u3092\u5c0e\u5165\u3055\u308c\u308b\u969b\u306f\u3001CRM\u306e\u6a5f\u80fd\u3092\u78ba\u8a8d\u3057\u3066\u304a\u304f\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u5c1a\u3001CRM\u5206\u6790\u3092\u542b\u3080\u300c\u30c7\u30fc\u30bf\u5206\u6790\u300d\u306e\u8003\u3048\u65b9\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u5185\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a class=\"ProsemirrorEditor-link\" href=\"https:\/\/product-senses.mazrica.com\/senseslab\/column\/about-data-analysis\">\u30c7\u30fc\u30bf\u5206\u6790\u3068\u306f\uff1f\u5206\u6790\u306b\u6c42\u3081\u3089\u308c\u308b\u4eee\u8aac\u601d\u8003\u3068\u306f\uff1f<\/a><\/p>\n<h3><span style=\"background-color: #ffcc99;\">1. RFM\u5206\u6790<\/span><\/h3>\n<p>RFM\u5206\u6790\u3068\u306f\u30013\u3064\u306e\u6307\u6a19\u3092\u3082\u3068\u306b\u9867\u5ba2\u3092\u30e9\u30f3\u30af\u4ed8\u3051\u3001\u8cfc\u8cb7\u884c\u52d5\u3092\u77e5\u308b\u5206\u6790\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u300cRecency \uff08\u6700\u8fd1\u306e\u8cfc\u5165\u65e5\uff09\u300d<\/li>\n<li>\u300cFrequency \uff08\u5229\u7528\u983b\u5ea6\uff09\u300d<\/li>\n<li>\u300cMonetary \uff08\u91d1\u984d\u306e\u5927\u304d\u3055\uff09\u300d<\/li>\n<\/ul>\n<p>\u3068\u3044\u3046\u6307\u6a19\u304b\u3089\u3001\u512a\u826f\u9867\u5ba2\u3092\u898b\u6975\u3081\u3001\u7279\u306b\u81ea\u793e\u306e\u58f2\u308a\u4e0a\u3052\u306b\u8ca2\u732e\u3059\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u306b\u512a\u5148\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u52b9\u7387\u826f\u3044\u55b6\u696d\u6d3b\u52d5\u304c\u5b9f\u73fe\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u975e\u512a\u826f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3082\u91cd\u70b9\u7684\u306b\u5bfe\u7b56\u3092\u7df4\u3063\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span style=\"background-color: #ffcc99;\">2. \u30c7\u30b7\u30eb\u5206\u6790<\/span><\/h3>\n<p>\u30c7\u30b7\u30eb\u5206\u6790\u3068\u306f\u3001\uff08\u30c7\u30b7\u30eb\u306f\u30e9\u30c6\u30f3\u8a9e\u3067\u300c10\u5206\u306e1\u300d\u3068\u3044\u3046\u610f\u5473\uff09\u8cfc\u5165\u91d1\u984d\u306e\u591a\u3044\u9806\u306b\u9867\u5ba2\u309210\u7b49\u5206\u306b\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u3001\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306f\u305d\u308c\u305e\u308c\u9055\u3046\u4eba\u9593\u3067\u3059\u306e\u3067\u3001\u3067\u304d\u308b\u9650\u308a\u4e00\u4eba\u4e00\u4eba\u306b\u5408\u308f\u305b\u305f\u65bd\u7b56\u3092\u884c\u3046\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u30c7\u30b7\u30eb\u5206\u6790\u3092\u5229\u7528\u3059\u308b\u3068\u300110\u6bb5\u968e\u306b\u7d30\u304b\u304f\u5206\u3051\u305f\u52b9\u7387\u306e\u826f\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span style=\"background-color: #ffcc99;\">3. CTB\u5206\u6790<\/span><\/h3>\n<p>CTB\u5206\u6790\u3068\u306f\u30013\u3064\u306e\u6307\u6a19\u3092\u3082\u3068\u306b\u3001\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u597d\u3080\u9867\u5ba2\u306e\u55dc\u597d\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u300cCategory\uff08\u30ab\u30c6\u30b4\u30ea\uff09\u300d<\/li>\n<li>\u300cTaste\uff08\u30c6\u30a4\u30b9\u30c8\uff09\u300d<\/li>\n<li>\u300cBrand\uff08\u30d6\u30e9\u30f3\u30c9\uff09\u300d<\/li>\n<\/ul>\n<p>\u3068\u3044\u3046\u6307\u6a19\u304b\u3089\u3069\u3093\u306a\u5546\u54c1\u304c\u58f2\u308c\u7b4b\u306a\u306e\u304b\u3092\u5206\u6790\u3057\u3001\u305d\u306e\u8ca9\u58f2\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u3067\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u4e0d\u5fc5\u8981\u306a\u5728\u5eab\u306e\u524a\u6e1b\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3><span style=\"background-color: #ffcc99;\">4. CPM\u5206\u6790<\/span><\/h3>\n<p>CPM\u3068\u306f\u3001\u300cCustomer Portfolio Management\u300d\u306e\u982d\u6587\u5b57\u304b\u3089\u6765\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>CPM\u5206\u6790\u3067\u306f\u3001\u9867\u5ba2\u3092RFM\u5206\u6790\u306e\u4e09\u3064\u306e\u6307\u6a19\u306b\u300c\u9867\u5ba2\u306e\u5728\u7c4d\u671f\u9593\u300d\u3092\u52a0\u3048\u305f\u56db\u3064\u306e\u6307\u6a19\u3067\u5206\u6790\u3057\u3001\u3055\u3089\u306b\u512a\u826f\u9867\u5ba2\u304b\u3089\u9806\u306b10\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3066\u50be\u5411\u3092\u898b\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30924\u3064\u306e\u6307\u6a19\u3067\u5206\u6790\u3057\u3001\u305d\u306e\u7d50\u679c\u306b\u3088\u308a10\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3066\u50be\u5411\u3092\u628a\u63e1\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u5f8c\u306f\u3001\u30c7\u30b7\u30eb\u5206\u6790\u3068\u540c\u69d8\u306b\u305d\u308c\u305e\u308c\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u5bfe\u7b56\u3092\u7df4\u308a\u3001\u512a\u826f\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306e\u5272\u5408\u306e\u5897\u52a0\u3092\u3081\u3056\u3057\u307e\u3059\u3002<\/p>\n<h3><span style=\"background-color: #ffcc99;\">5. \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/span><\/h3>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u3092\u5e74\u9f62\u3084\u6027\u5225\u3001\u8077\u696d\u3001\u4f4f\u6240\u3001\u4e16\u5e2f\u4eba\u6570\u3068\u3044\u3063\u305f\u5c5e\u6027\u3084\u3001\u4f01\u696d\u306e\u696d\u7a2e\u3084\u898f\u6a21\u3001\u30a8\u30ea\u30a2\u7b49\u306e\u6761\u4ef6\u304b\u3089\u30b0\u30eb\u30fc\u30d7\u5206\u3051\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u3057\u3001 \u50be\u5411\u3092\u628a\u63e1\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u3063\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u304c\u4f55\u3092\u8cfc\u5165\u3059\u308b\u78ba\u7387\u304c\u9ad8\u3044\u306e\u304b\u304c\u5206\u304b\u308b\u306e\u3067\u3001\u72d9\u3046\u3079\u304d\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u65b0\u3057\u3044\u30cb\u30fc\u30ba\u3092\u5bb9\u6613\u306b\u767a\u898b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/segmentation-marketing-strategy\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\uff09\u3068\u306f\uff1f\uff5c\u4e8b\u4f8b\u3067\u5b66\u3076\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u65b9\u6cd5<\/a><\/p>\n<h3><span style=\"background-color: #ffcc99;\">6. \u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790<\/span><\/h3>\n<p>\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u3068\u306f\u3001\u5927\u304d\u306a\u96c6\u56e3\u306e\u4e2d\u304b\u3089\u4f3c\u305f\u3082\u306e\u3092\u96c6\u3081\u3066\u5206\u985e\u3057\u5206\u6790\u3059\u308b\u624b\u6cd5\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u3067\u306f\u3001\u660e\u78ba\u306a\u5206\u985e\u57fa\u6e96\u3092\u8a2d\u3051\u305a\u3001\u985e\u4f3c\u6027\u306e\u307f\u3092\u76ee\u5b89\u306b\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n<p>\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u306e\u4e2d\u304b\u3089\u50be\u5411\u3092\u63b4\u307f\u305f\u3044\u3068\u304d\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u8f03\u3057\u305f\u3068\u304d\u306e\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u5546\u570f\u306e\u5206\u6790\u7b49\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3><span style=\"background-color: #ffcc99;\">7. LTV\u5206\u6790<\/span><\/h3>\n<p>\u5148\u8ff0\u3057\u305f\u3088\u3046\u306b\u3001LTV\u3068\u306f\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3092\u610f\u5473\u3057\u3001\u8cfc\u5165\u5358\u4fa1\u304c\u9ad8\u304f\u3001\u8cfc\u8cb7\u983b\u5ea6\u304c\u9ad8\u304f\u3001\u8cfc\u8cb7\u671f\u9593\u304c\u9577\u3044\u307b\u3069\u3001\u5024\u304c\u5927\u304d\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>LTV\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3068\u306f\u5f53\u7136\u512a\u826f\u9867\u5ba2\u3067\u3042\u308b\u3068\u3044\u3048\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>LTV\u304c\u9ad8\u3044\u9867\u5ba2\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30d5\u30a1\u30f3\u306e\u30cb\u30fc\u30ba\u306b\u5fe0\u5b9f\u306b\u6cbf\u3063\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3092\u78ba\u7acb\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/management\/lifetime-value\">LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\uff1f\u610f\u5473\u3068\u8a08\u7b97\u65b9\u6cd5\u30fbLTV\u5411\u4e0a\u306b\u6709\u52b9\u306a\u55b6\u696d\u6226\u7565<\/a><\/p>\n<h3><span style=\"background-color: #ffcc99;\">8. \u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/span><\/h3>\n<p>\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u3068\u306f\u3001\u7279\u5b9a\u306e\u30b7\u30fc\u30ba\u30f3\u306b\u8cfc\u8cb7\u884c\u52d5\u3092\u3057\u3066\u3044\u308b\u9867\u5ba2\u306b\u7d5e\u3063\u3066\u5171\u901a\u70b9\u3084\u7279\u5fb4\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u300c\u571f\u66dc\u65e5\u306b\u8cfc\u5165\u3057\u304c\u3061\u306a\u306e\u306f\u3001\u25cb\u6b73\u53f0\u306e~~\u306b\u4f4f\u3080\u9867\u5ba2\u3060\u300d\u300cGW\u306b\u8cfc\u8cb7\u304c\u6d3b\u767a\u306b\u306a\u308b\u306e\u306f\u3001\u25cb\u25cb\u306e\u8077\u7a2e\u306e\u9867\u5ba2\u3060\u300d\u3068\u3044\u3063\u305f\u5206\u6790\u7d50\u679c\u304c\u308f\u304b\u308c\u3070\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5e83\u544a\u914d\u4fe1\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u65bd\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span style=\"background-color: #ffcc99;\">9. \u58f2\u4e0a\u5206\u6790<\/span><\/h3>\n<p>\u58f2\u4e0a\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u3084\u5f93\u696d\u54e1\u3001\u5546\u54c1\u3054\u3068\u306e\u58f2\u4e0a\u306e\u50be\u5411\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u58f2\u4e0a\u5206\u6790\u306b\u3088\u308a\u3001\u58f2\u4e0a\u304c\u4f38\u3073\u3084\u3059\u3044\u30d1\u30bf\u30fc\u30f3\u3084\u3001\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u539f\u56e0\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u58f2\u4e0a\u304c\u4f38\u3073\u60a9\u3093\u3067\u3044\u308b\u3068\u304d\u306f\u3001\u6f20\u7136\u3068\u8003\u3048\u308b\u306e\u3067\u306f\u7121\u304f\u3001\u7af6\u5408\u4ed6\u793e\u3084\u3001\u5b9f\u7e3e\u306e\u3042\u308b\u4eba\u7269\u3068\u6bd4\u8f03\u5206\u6790\u3057\u3001\u8ab2\u984c\u3092\u767a\u898b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u306fCRM\u3092\u4f7f\u3063\u305f\u58f2\u4e0a\u5206\u6790\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/gross-sales-analytics\">\u58f2\u4e0a\u5206\u6790\u306b\u4f7f\u3048\u308b7\u3064\u306e\u624b\u6cd5\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u5206\u6790\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb\uff01<\/a><\/p>\n<h2>CRM\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87808\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/04\/undraw_Target_re_fi8j-e1651106277656.png\" alt=\"CRM\u5206\u6790\u3068\u306f\uff1f\u52b9\u7387\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5\u3068\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac|Senses Lab.|3\" width=\"640\" height=\"586\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/04\/undraw_Target_re_fi8j-e1651106277656.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/04\/undraw_Target_re_fi8j-e1651106277656-300x275.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/04\/undraw_Target_re_fi8j-e1651106277656-768x704.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u4ee5\u4e0a\u306e\u3088\u3046\u306b\u3001CRM\u5206\u6790\u306b\u306f\u69d8\u3005\u306a\u624b\u6cd5\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u5927\u304d\u306a\u52b9\u679c\u3092\u6301\u3061\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001CRM\u5206\u6790\u3092\u30b9\u30e0\u30fc\u30ba\u304b\u3064\u52b9\u7387\u7684\u306b\u5b9f\u65bd\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n<p>CRM\u5206\u6790\u3092\u884c\u3046\u524d\u306b\u306f\u3001\u5fc5\u305a\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>CRM\u5206\u6790\u306f\u3001\u4e0a\u8a18\u3067\u7d39\u4ecb\u3057\u305f\u3088\u3046\u306b\u975e\u5e38\u306b\u591a\u304f\u306e\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u5f97\u3089\u308c\u308b\u52b9\u679c\u3084\u3001\u5411\u3044\u3066\u3044\u308b\u30b7\u30fc\u30f3\u306f\u7570\u306a\u308b\u305f\u3081\u3001\u30b4\u30fc\u30eb\u3092\u898b\u636e\u3048\u305f\u904b\u7528\u3092\u884c\u3046\u3079\u304d\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u7570\u306a\u308bCRM\u5206\u6790\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u7528\u3044\u308b\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u5404\u624b\u6cd5\u306b\u306f\u5f37\u307f\u3068\u5f31\u307f\u304c\u3042\u308b\u305f\u3081\u3001\u305d\u308c\u305e\u308c\u3092\u88dc\u3044\u306a\u304c\u3089\u591a\u89d2\u7684\u306a\u8996\u70b9\u3067\u8ab2\u984c\u3092\u89e3\u6c7a\u3067\u304d\u308b\u5206\u6790\u624b\u6cd5\u3092\u5224\u65ad\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u81ea\u793e\u306b\u5408\u3063\u305fCRM\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3059\u308b<\/h3>\n<p>CRM\u5206\u6790\u3092\u884c\u3046\u969b\u306b\u306f\u81ea\u793e\u306b\u5408\u3063\u305fCRM\u30c4\u30fc\u30eb\u3092\u7528\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>CRM\u306b\u306f\u69d8\u3005\u306a\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u305f\u3060\u6570\u304c\u3042\u308c\u3070\u3044\u3044\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u304c\u53d6\u308a\u7d44\u3080\u8ab2\u984c\u306b\u4e00\u756a\u9069\u3057\u305f\u6a5f\u80fd\u306b\u7279\u5316\u3057\u305fCRM\u3092\u9078\u3076\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u90e8\u9580\u9593\u306e\u60c5\u5831\u5171\u6709\u306b\u8ab2\u984c\u3092\u611f\u3058\u3066\u3044\u308b\u5834\u5408\u306f\u9867\u5ba2\u7ba1\u7406\u304b\u3089\u55b6\u696d\u652f\u63f4\u307e\u3067\u7db2\u7f85\u7684\u306b\u884c\u3048\u308bCRM\u3092\u63a2\u3057\u305f\u308a\u3001\u65b0\u898f\u9867\u5ba2\u3092\u3082\u3063\u3068\u5897\u3084\u3057\u305f\u3044\u5834\u5408\u306b\u306f\u9867\u5ba2\u306e\u7279\u6027\u3084\u5e02\u5834\u5206\u6790\u304c\u7d30\u304b\u304f\u884c\u3048\u308bCRM\u3092\u63a2\u3059\u3001\u3068\u3044\u3046\u3088\u3046\u306a\u5bfe\u5fdc\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u305f\u3060\u5358\u306bCRM\u3092\u5c0e\u5165\u3057\u3066\u3082\u3001\u3084\u308a\u305f\u3044\u5206\u6790\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u70b9\u5728\u3057\u3066\u3044\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u5206\u6790\u3057\u3084\u3059\u3044\u3088\u3046\u306b\u52a0\u5de5\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u73fe\u72b6\u306e\u793e\u5185\u30b7\u30b9\u30c6\u30e0\u3092\u9451\u307f\u3066\u3001\u7dcf\u5408\u7684\u306b\u5c0e\u5165\u3059\u308bCRM\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u8cc7\u6599\u3067\u306f\u300140\u4ee5\u4e0a\u306eSFA\/CRM\u3092\u5fb9\u5e95\u6bd4\u8f03\u3057\u3001\u8cb4\u793e\u306b\u76f8\u6027\u306e\u826f\u3044\u30c4\u30fc\u30eb\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6c17\u306b\u306a\u308b\u65b9\u306f\u305c\u3072\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/crm\/about_crm-analysis\" target=\"_blank\" rel=\"noopener\"><strong class=\"article-marker yellow\">\u25b6\ufe0e\u25b6\ufe0e\u3010\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u301140\u4ee5\u4e0a\u306e\u88fd\u54c1\u304b\u3089\u81ea\u793e\u306b\u3042\u3063\u305fSFA\/CRM\u3092\u898b\u3064\u3051\u308b<\/strong><\/a><\/p>\n<h3><b>\u591a\u89d2\u7684\u306a\u5206\u6790\u3092\u884c\u3046<\/b><\/h3>\n<p>\u52b9\u679c\u7684\u306a\u9867\u5ba2\u5206\u6790\u306b\u306f\u3001\u8907\u6570\u306e\u8981\u7d20\u3092\u639b\u3051\u5408\u308f\u305b\u305f\u591a\u89d2\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002CRM\u306b\u306f\u9867\u5ba2\u306b\u95a2\u3059\u308b\u69d8\u3005\u306a\u60c5\u5831\u304c\u84c4\u7a4d\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5206\u6790\u306e\u76ee\u7684\u306b\u5fdc\u3058\u3066\u3001\u5927\u307e\u304b\u306a\u8996\u70b9\u304b\u3089\u6bb5\u968e\u7684\u306b\u7d30\u304b\u306a\u8996\u70b9\u3078\u3068\u79fb\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u5fc5\u8981\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7d44\u307f\u5408\u308f\u305b\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u9867\u5ba2\u306e\u57fa\u672c\u7684\u306a\u5c5e\u6027\u60c5\u5831\u304b\u3089\u5206\u6790\u3092\u958b\u59cb\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u8cb7\u306e\u5897\u52a0\u3092\u76ee\u6307\u3059\u306e\u3067\u3042\u308c\u3070\u3001\u6b21\u306b\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u3068\u5b9f\u65bd\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u53cd\u5fdc\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u3069\u306e\u3088\u3046\u306a\u5c5e\u6027\u306e\u9867\u5ba2\u304c\u3001\u3069\u306e\u3088\u3046\u306a\u65bd\u7b56\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3066\u3001\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306a\u8cfc\u8cb7\u884c\u52d5\u306b\u81f3\u3063\u305f\u306e\u304b\u3068\u3044\u3046\u4e00\u9023\u306e\u6d41\u308c\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u5358\u4e00\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u3001\u8907\u6570\u306e\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u9867\u5ba2\u7406\u89e3\u3068\u7684\u78ba\u306a\u65bd\u7b56\u7acb\u6848\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>ERP\u3092\u5c0e\u5165\u3059\u308b<\/h3>\n<p>ERP\u3068\u306fEnterprise Resource Planning\u306e\u7565\u8a9e\u3067\u3001\u65e5\u672c\u8a9e\u3067\u300c\u7d4c\u55b6\u8cc7\u6e90\u8a08\u753b\u300d\u3068\u8a33\u3057\u307e\u3059\u3002<\/p>\n<p>ERP\u3068CRM\u3092\u540c\u6642\u306b\u5c0e\u5165\u3059\u308b\u3068\u3001\u4f01\u696d\u306e\u5404\u90e8\u7f72\u306b\u70b9\u5728\u3059\u308b\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u305f\u3081\u3001\u305d\u308c\u3060\u3051CRM\u5206\u6790\u3067\u304d\u308b\u60c5\u5831\u306e\u91cf\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u60c5\u5831\u91cf\u304c\u3067\u304d\u308b\u3060\u3051\u5e83\u304f\u591a\u304f\u3042\u308b\u3068CRM\u5206\u6790\u306e\u7cbe\u5ea6\u304c\u5411\u4e0a\u3059\u308b\u305f\u3081\u3001ERP\u3068CRM\u3092\u540c\u6642\u306b\u5c0e\u5165\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/difference-erp-crm-sfa\">ERP\u30fbCRM\u306e\u9055\u3044\u3068\u306f\uff1f\uff5c\u6a5f\u80fd\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u5fb9\u5e95\u6bd4\u8f03<\/a><\/p>\n<h2>CRM\u5206\u6790\u306b\u30aa\u30b9\u30b9\u30e1\u306e\u30c4\u30fc\u30eb<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2020\/07\/f90e425cb5071da63ff84f0a3575b9e7-e1688381725625.png\" alt=\"\" width=\"640\" height=\"358\" \/><\/p>\n<p><span style=\"font-weight: 400;\">CRM\u5206\u6790\u3092\u9069\u5207\u306b\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u4f7f\u3044\u3084\u3059\u3044CRM\u306e\u5c0e\u5165\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f0a\u793e\u306e\u63d0\u4f9b\u3059\u308b<\/span><span style=\"font-weight: 400;\">Mazrica Sales\u306f\u73fe\u5834\u3067\u306e\u4f7f\u3044\u3084\u3059\u3055\u306b\u62d8\u3063\u305fSFA\/CRM\u3067\u3001CRM\u5206\u6790\u306e\u6d3b\u7528\u306b\u3082\u6700\u9069\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u3067\u306f\u3001Mazrica Sales\u3092\u7528\u3044\u305f\u58f2\u4e0a\u5206\u6790\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MazricaSales\u3067\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3084\u8cfc\u5165\u5c65\u6b74\u30fb\u55b6\u696d\u5c65\u6b74\u306a\u3069\u306e\u7d30\u304b\u3044\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3067\u304d\u308b\u305f\u3081\u3001\u3088\u308a\u8a73\u7d30\u3067\u591a\u89d2\u7684\u306a\u58f2\u4e0a\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u66f4\u306b\u4ed6\u793e\u30c4\u30fc\u30eb\u3068\u306f\u7570\u306a\u308a\u3001\u500b\u5225\u306e\u8a2d\u8a08\u30fb\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u304c\u4e0d\u8981\u3067\u3001\u81ea\u52d5\u3067\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u304f\u308c\u308b\u6a5f\u80fd\u304c\u6a19\u6e96\u642d\u8f09\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u7c21\u5358\u306b\u8907\u96d1\u306a\u8a08\u7b97\u3084\u30b0\u30e9\u30d5\u5316\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u3001\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3084\u3001\u4f38\u3073\u3084\u3059\u3044\u30d1\u30bf\u30fc\u30f3\u3001\u7d44\u7e54\u5185\u3067\u306e\u58f2\u4e0a\u306e\u30d0\u30e9\u3064\u304d\u306a\u3069\u306e\u5206\u6790\u3092\u7c21\u5358\u306b\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u52a0\u3048\u3066\u3001Mazrica Sales\u306f\u73fe\u5834\u306e\u55b6\u696d\u30d1\u30fc\u30bd\u30f3\u304c\u4f7f\u3044\u3084\u3059\u3044UI,UX\u3092\u8ffd\u6c42\u3057\u3066\u304a\u308a\u3001CRM\u5206\u6790\u306a\u3069\u306e\u30c7\u30fc\u30bf\u5206\u6790\u304c\u3084\u308a\u3084\u3059\u3044\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3001\u73fe\u5834\u3067\u306e\u5165\u529b\u8ca0\u8377\u304c\u4f4e\u3044SFA\/CRM\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u55b6\u696d\u30d1\u30fc\u30bd\u30f3\u304c\u6b63\u3057\u3044\u30c7\u30fc\u30bf\u3092\u5165\u529b\u3057\u306a\u3044\u3068\u3001\u305d\u306e\u30c7\u30fc\u30bf\u304b\u3089\u884c\u3046\u5206\u6790\u306f\u307b\u307c<\/span><b>\u7121\u610f\u5473<\/b><span style=\"font-weight: 400;\">\u3068\u8a00\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002CRM\u5206\u6790\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b\u306a\u3089\u3070\u3001\u305d\u306e\u524d\u63d0\u3067\u3042\u308b\u300c<\/span><b>\u30c7\u30fc\u30bf\u306e\u5165\u529b\u306e\u3057\u3084\u3059\u3055<\/b><span style=\"font-weight: 400;\">\u300d\u3068\u3044\u3046\u8996\u70b9\u304b\u3089\u4f7f\u3046\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<p><a id=\"about_crm-analysi-what-is-sfa\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-serviceguide\" target=\"_blank\" rel=\"noopener\"><b><strong class=\"article-marker yellow\">\u25b6\ufe0e\u25b6\ufe0eCRM\u5206\u6790\u3067\u6210\u679c\u3092\u4e0a\u3052\u305f\u3044\u65b9\u306b\u304a\u3059\u3059\u3081\u306aMazrica Sales\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/strong><\/b><\/a><\/p>\n<h2>\u304a\u308f\u308a\u306b\uff5cCRM\u5206\u6790\u3067\u5fb9\u5e95\u3057\u305f\u9867\u5ba2\u7ba1\u7406\u3092<\/h2>\n<p>CRM\u5206\u6790\u306e\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3084\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305a\u306f\u81ea\u793e\u306e\u73fe\u72b6\u628a\u63e1\u306e\u305f\u3081\u306bCRM\u5206\u6790\u3092\u884c\u3063\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002\u4eca\u307e\u3067\u898b\u3048\u3066\u3053\u306a\u304b\u3063\u305f\u8ab2\u984c\u3084\u3001\u81ea\u793e\u306e\u5f37\u307f\u5f31\u307f\u304c\u898b\u3048\u3066\u304f\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u5206\u6790\u3092\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001CRM\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3001\u5fb9\u5e95\u3057\u305f\u9867\u5ba2\u7ba1\u7406\u3092\u30e2\u30ce\u306b\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h1 class=\"entry-title\">\u30102024\u5e74\u6700\u65b0\u7248\u3011SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u304a\u3059\u3059\u3081\u6bd4\u8f0310\u9078\uff5cCRM\u30fbMA\u3068\u306e\u9055\u3044\u3082\u89e3\u8aac<\/h1>\n","protected":false},"excerpt":{"rendered":"<p>\u81a8\u5927\u306a\u9867\u5ba2\u60c5\u5831\u3092\u7ba1\u7406\u3059\u308b\u305f\u3081\u306bCRM\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 \u84c4\u7a4d\u3057\u305f\u60c5\u5831\u306f\u3001CRM\u5206\u6790\u306b\u3088\u3063\u3066\u6b21\u306e\u65bd\u7b56\u3078\u3068\u3064\u306a\u3052\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002 CRM\u5206\u6790\u3092\u9069\u5207\u306b\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u306e\u5f37\u5316\u3084\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u7e4b\u304c\u308a\u307e\u3059[&hellip;]<\/p>\n","protected":false},"featured_media":87888,"template":"","meta":{"_acf_changed":false,"footnotes":""},"senseslab_category":[31],"senseslab_tag":[134],"class_list":["post-87779","senseslab","type-senseslab","status-publish","has-post-thumbnail","hentry","senseslab_category-sfa","senseslab_tag-crm"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/87779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab"}],"about":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/types\/senseslab"}],"version-history":[{"count":0,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/87779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media\/87888"}],"wp:attachment":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media?parent=87779"}],"wp:term":[{"taxonomy":"senseslab_category","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_category?post=87779"},{"taxonomy":"senseslab_tag","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_tag?post=87779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}