{"id":77058,"date":"2022-03-17T17:52:18","date_gmt":"2022-03-17T08:52:18","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=77058"},"modified":"2022-03-17T17:52:18","modified_gmt":"2022-03-17T08:52:18","slug":"maximize-the-lifetime-value","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/marketing\/maximize-the-lifetime-value","title":{"rendered":"LTV\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\uff1f\u5b9a\u7fa9\u3084\u8a08\u7b97\u65b9\u6cd5\u3001\u6700\u5927\u5316\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac"},"content":{"rendered":"<p>LTV\u3068\u306f\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3067\u3042\u308a\u3001\u9867\u5ba2\u304c\u81ea\u793e\u306b\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u308b\u53ce\u76ca\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u4f01\u696d\u6210\u9577\u3092\u7d9a\u3051\u3066\u3044\u304f\u305f\u3081\u306b\u306fLTV\u6700\u5927\u5316\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u3068\u306f\u3044\u3048LTV\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3084\u6210\u529f\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u306b\u3064\u3044\u3066\u7406\u89e3\u3057\u3066\u304a\u3089\u305a\u3001\u306a\u304b\u306a\u304b\u53d6\u308a\u7d44\u3081\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u4f01\u696d\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306fLTV\u306e\u57fa\u790e\u3084\u8a08\u7b97\u65b9\u6cd5\u306a\u3069\u3092\u3075\u307e\u3048\u3001\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u3061\u3089\u306e\u8cc7\u6599\u3067\u306f\u3001LTV\u3092\u52b9\u7387\u826f\u304f\u9ad8\u3081\u3089\u308c\u308b\u3001\u73fe\u5834\u3067\u6d3b\u7528\u3057\u3084\u3059\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n<strong><a id=\"senses-marketing-option-1\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-marketing-option\" target=\"_blank\" rel=\"noopener\">\u25b6\ufe0f\ufe0e\u25b6\ufe0f\ufe0eLTV\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u304c\u6253\u3066\u308b\uff01\u73fe\u5834\u3067\u4f7f\u3044\u3084\u3059\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/strong><\/p>\n<h2>\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08LTV\uff09\u3068\u306f\uff1f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-77067\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/03\/undraw_Winners_re_wr1l-e1647484375275.png\" alt=\"LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u306b\u306f\uff1f\u5b9a\u7fa9\u3084\u8a08\u7b97\u65b9\u6cd5\u3001\u6700\u5927\u5316\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac|Senses Lab.|1\" width=\"640\" height=\"587\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/03\/undraw_Winners_re_wr1l-e1647484375275.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/03\/undraw_Winners_re_wr1l-e1647484375275-300x275.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/03\/undraw_Winners_re_wr1l-e1647484375275-768x705.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong>\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc<\/strong>\u3068\u306fLTV\u3068\u7565\u3055\u308c\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3068\u8a00\u3044\u307e\u3059\u3002\u9867\u5ba2\u304c\u3001\u53d6\u5f15\u306e\u958b\u59cb\u304b\u3089\u7d42\u4e86\u307e\u3067\u306b\u81ea\u793e\u306b\u3082\u305f\u3089\u3057\u305f\u4fa1\u5024\uff08\u53ce\u76ca\uff09\u3092\u6570\u5024\u5316\u3057\u305f\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u4e00\u5ea6\u304d\u308a\u306e\u53d6\u5f15\u3067\u7d42\u308f\u3063\u3066\u3057\u307e\u3063\u305f\u9867\u5ba2\u3068\u3001\u6bce\u6708\u53d6\u5f15\u3092\u7d99\u7d9a\u3057\u3066\u3044\u308b\u9867\u5ba2\u3067\u306f\u3001\u3069\u3061\u3089\u306e\u307b\u3046\u304c\u53ce\u76ca\u3092\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u308b\u304b\u306f\u8a00\u3046\u307e\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u65e2\u5b58\u9867\u5ba2\u3092\u9069\u5207\u306b\u30d5\u30a9\u30ed\u30fc\u3057\u3001\u5951\u7d04\u3092\u7d99\u7d9a\u3057\u3066\u3082\u3089\u3063\u305f\u308a\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u4fc3\u3057\u305f\u308a\u3059\u308b\u53d6\u7d44\u307f\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u300c<strong>1\uff1a5\u306e\u6cd5\u5247<\/strong>\u300d\u3067\u77e5\u3089\u308c\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u306e5\u500d\u3082\u304b\u304b\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u4f01\u696d\u6210\u9577\u306e\u305f\u3081\u306b\u306f\u65b0\u898f\u7372\u5f97\u306f\u5fc5\u9808\u3067\u3059\u304c\u3001\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u5951\u7d04\u7d99\u7d9a\u306a\u3069\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u7387\u7684\u306b\u53ce\u76ca\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/management\/lifetime-value\">LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\uff1f\u610f\u5473\u3068\u8a08\u7b97\u65b9\u6cd5\u30fbLTV\u5411\u4e0a\u306b\u6709\u52b9\u306a\u55b6\u696d\u6226\u7565<\/a><\/p>\n<h2>LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b3\u3064\u306e\u5909\u6570<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-77077 size-large\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/03\/undraw_Business_plan_re_0v81-1024x617.png\" alt=\"LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u306b\u306f\uff1f\u5b9a\u7fa9\u3084\u8a08\u7b97\u65b9\u6cd5\u3001\u6700\u5927\u5316\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac|Senses Lab.|2\" width=\"640\" height=\"386\" \/><\/p>\n<p>LTV\u306e\u6570\u5024\u306b\u5f71\u97ff\u3059\u308b\u306e\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u5909\u6570\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u5e73\u5747\u8cfc\u5165\u5358\u4fa1<\/li>\n<li>\u5e73\u5747\u8cfc\u5165\u56de\u6570<\/li>\n<li>\u7d99\u7d9a\u5e74\u6570<\/li>\n<\/ul>\n<p>\u4e00\u822c\u7684\u306b\u306f\u3001\u3053\u308c\u3089\u306e\u5909\u6570\u3092\u639b\u3051\u5408\u308f\u305b\u3066LTV\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n<p><strong class=\"article-marker yellow\"><span style=\"font-size: 24px;\">LTV\uff1d\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u5e73\u5747\u8cfc\u5165\u56de\u6570\u00d7\u7d99\u7d9a\u5e74\u6570<\/span><\/strong><\/p>\n<p>\u3064\u307e\u308a\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u304c\u6700\u5927\u5316\u3057\u305f\u3068\u304d\u306b\u3001LTV\u306e\u6700\u5927\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3>\u5e73\u5747\u8cfc\u5165\u5358\u4fa1<\/h3>\n<p>\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u3068\u306f\u9867\u5ba2\u4e00\u4eba\u3042\u305f\u308a\u306e\u4e00\u5ea6\u306e\u8cfc\u5165\u91d1\u984d\u306e\u5e73\u5747\u5024\u3067\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><strong><span style=\"font-size: 20px;\">\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\uff1d\u58f2\u4e0a\u9ad8\u00f7\u9867\u5ba2\u6570<\/span><\/strong><\/p>\n<p>\u3053\u306e\u8a08\u7b97\u5f0f\u306b\u5f53\u3066\u306f\u3081\u3001\u4e00\u30ab\u6708\u3084\u4e00\u5e74\u306a\u3069\u306e\u4e00\u5b9a\u671f\u9593\u5185\u3067\u306e\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u3092\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u4e00\u65e5\u306b100\u4eba\u306e\u9867\u5ba2\u304c\u6765\u5e97\u3057\u3001\u58f2\u4e0a\u304c10\u4e07\u5186\u3060\u3063\u305f\u5834\u5408\u306f\u3001\u305d\u306e\u65e5\u306e\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u306f1,000\u5186\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u5e73\u5747\u8cfc\u5165\u56de\u6570<\/h3>\n<p>\u5e73\u5747\u8cfc\u5165\u56de\u6570\u3068\u306f\u9867\u5ba2\u4e00\u4eba\u3042\u305f\u308a\u304c\u4e00\u5b9a\u671f\u9593\u5185\u3067\u8cfc\u5165\u3059\u308b\u983b\u5ea6\u306e\u5024\u3067\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><strong><span style=\"font-size: 20px;\">\u5e73\u5747\u8cfc\u5165\u56de\u6570\uff1d\u8cfc\u5165\u4ef6\u6570\u00f7\u9867\u5ba2\u6570<\/span><\/strong><\/p>\n<p>\u5546\u6750\u306b\u3088\u3063\u3066\u3001\u5e73\u5747\u8cfc\u5165\u56de\u6570\u3092\u7b97\u51fa\u3059\u308b\u671f\u9593\u306f\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u30da\u30c3\u30c8\u30dc\u30c8\u30eb\u306e\u304a\u8336\u306f\u6bce\u65e5\u306e\u3088\u3046\u306b\u9ad8\u983b\u5ea6\u3067\u8cfc\u5165\u3055\u308c\u307e\u3059\u304c\u3001\u81ea\u52d5\u8eca\u306f\u6570\u5e74\u306b\u4e00\u5ea6\u3057\u304b\u8cfc\u5165\u3055\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305f\u5b63\u7bc0\u5546\u6750\u306e\u5834\u5408\u306f\u3001\u30b7\u30fc\u30ba\u30f3\u3068\u30b7\u30fc\u30ba\u30f3\u5916\u3067\u306f\u8cfc\u5165\u983b\u5ea6\u304c\u5909\u52d5\u3057\u307e\u3059\u3002\u81ea\u793e\u5546\u6750\u306e\u7279\u5fb4\u3092\u898b\u6975\u3081\u3066\u3001\u5e73\u5747\u8cfc\u5165\u56de\u6570\u3092\u7b97\u51fa\u3059\u308b\u671f\u9593\u3092\u5b9a\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u9867\u5ba2\u306e\u7d99\u7d9a\u5e74\u6570<\/h3>\n<p>\u53d6\u5f15\u3092\u958b\u59cb\u3057\u3066\u304b\u3089\u7d42\u4e86\u3059\u308b\u307e\u3067\u306e\u7d99\u7d9a\u5e74\u6570\uff08\u671f\u9593\uff09\u3082\u3001LTV\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u8981\u7d20\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u308c\u3070\u3001\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u7533\u3057\u8fbc\u307f\u304b\u3089\u89e3\u7d04\u307e\u3067\u306e\u671f\u9593\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u8cb7\u3044\u5207\u308a\u306e\u5546\u6750\u306e\u5834\u5408\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u3067\u8cfc\u5165\u3057\u7d9a\u3051\u3066\u304f\u308c\u3066\u3044\u308b\u671f\u9593\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001\u6700\u521d\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u65b9\u6cd5\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u5185\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/what-is-customer-acquisition\">\u9867\u5ba2\u7372\u5f97\u306e\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3068\u306f\uff1f\u65b0\u898f\u958b\u62d3\u304b\u3089\u30ea\u30d4\u30fc\u30bf\u30fc\u7372\u5f97\u307e\u3067\u5fb9\u5e95\u7406\u89e3<\/a><\/p>\n<h2>LTV\u6700\u5927\u5316\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>LTV\u6700\u5927\u5316\u306f\u3001\u4ee5\u4e0b\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u898b\u8fbc\u3081\u308b\u305f\u3081\u3001\u305c\u3072\u5b9f\u884c\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<h3>\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56\u7acb\u6848\u306b\u5f79\u7acb\u3064<\/h3>\n<p>LTV\u306e\u5206\u6790\u306b\u3088\u308a\u3001\u81ea\u793e\u306e\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070LTV\u306e\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u9ad8\u3044LTV\u3092\u3082\u305f\u3089\u3059\u512a\u826f\u9867\u5ba2\u306e\u50be\u5411\u3092\u3064\u304b\u3081\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306aLTV\u306e\u9ad8\u3044\u512a\u826f\u9867\u5ba2\u306eLTV\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u826f\u304f\u53ce\u76ca\u306e\u6700\u5927\u5316\u306b\u7e4b\u3052\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u512a\u826f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u6709\u52b9\u3060\u3063\u305f\u65bd\u7b56\u3092\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u5b9f\u884c\u3057\u305f\u308a\u3001\u512a\u826f\u9867\u5ba2\u306e\u5c5e\u6027\u306b\u4f3c\u901a\u3063\u305f\u5c64\u306b\u5bfe\u3057\u3066\u65b0\u898f\u958b\u62d3\u3092\u884c\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306b\u6210\u679c\u306b\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u62e1\u5927\u306b\u7e4b\u304c\u308b<\/h3>\n<p>LTV\u306e\u5206\u6790\u304b\u3089\u3001\u81ea\u793e\u306e\u5229\u76ca\u69cb\u9020\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5546\u6750\u306b\u3088\u3063\u3066\u3001\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u3084\u8cfc\u5165\u983b\u5ea6\u306f\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002LTV\u5206\u6790\u306b\u3088\u3063\u3066\u3053\u308c\u3089\u306e\u6570\u5024\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u9ad8\u3044\u53ce\u76ca\u3092\u3082\u305f\u3089\u3059\u9867\u5ba2\u5c64\u3084\u5546\u6750\u304c\u53ef\u8996\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u9ad8\u3044\u53ce\u76ca\u3092\u3082\u305f\u3089\u3059\u9867\u5ba2\u5c64\u306eLTV\u3092\u7279\u306b\u6700\u5927\u5316\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u307e\u305f\u3001\u4f4e\u3044\u6570\u5024\u306e\u5c64\u3092\u5206\u6790\u3059\u308c\u3070\u3001\u81ea\u793e\u306e\u8ab2\u984c\u3084\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3082\u898b\u3048\u3066\u304f\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30b3\u30b9\u30c8\u306e\u30e0\u30c0\u3092\u6d17\u3044\u51fa\u3059<\/h3>\n<p>LTV\u3092\u5206\u6790\u3059\u308b\u969b\u306b\u306f\u300c\u65b0\u898f\u958b\u62d3\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u300d\u300c\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u300d\u306a\u3069\u3082\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>1\uff1a5\u306e\u6cd5\u5247\u306e\u3068\u304a\u308a\u3001\u65b0\u898f\u958b\u62d3\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u306f\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u306e5\u500d\u304b\u304b\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u65b0\u898f\u958b\u62d3\u30b3\u30b9\u30c8\u3084\u65e2\u5b58\u9867\u5ba2\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u7b97\u51fa\u3057\u305f\u3042\u3068\u306bLTV\u3068\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u30b3\u30b9\u30c8\u306e\u30e0\u30c0\u306b\u306a\u3063\u3066\u3044\u308b\u65bd\u7b56\u3084\u5546\u6750\u306a\u3069\u304c\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u7372\u5f97\u3084\u9867\u5ba2\u7dad\u6301\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u306e\u30e0\u30c0\u3092\u524a\u6e1b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/effective-sales-approaches\">\u65b0\u898f\u958b\u62d3\u3068\u306f\uff1f8\u3064\u306e\u55b6\u696d\u624b\u6cd5\u3068\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u6642\u306e\u5bfe\u51e6\u65b9\u6cd5<\/a><\/p>\n<h3>CPA\u306e\u6700\u9069\u5316\u306b\u3082\u5229\u7528\u53ef\u80fd<\/h3>\n<p>LTV\u306fCPA\uff08Cost Per Action\uff09\u306e\u7b97\u51fa\u306b\u3082\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>CPA\u3068\u306f\u300c\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u300d\u3068\u3082\u8a00\u3044\u30011\u3064\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u306e\u3053\u3068\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u5e83\u544a\u8cbb\u306b\u3064\u3044\u3066\u6307\u3057\u3066\u304a\u308a\u300c1\u4ef6\u306e\u8cc7\u6599\u8acb\u6c42\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u5e83\u544a\u8cbb\u300d\u300c\u5546\u54c1\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u307e\u3067\u306b\u304b\u304b\u308b\u5e83\u544a\u8cbb\u300d\u306a\u3069\u304cCPA\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n<p>CPA\u306e\u5b9f\u7e3e\u5024\u306f\u300c\u5e83\u544a\u8cbb\u00f7\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u300d\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u304c\u3001\u3053\u306e\u6570\u5024\u304c\u8d64\u5b57\u3067\u3042\u308b\u306e\u304b\u9ed2\u5b57\u3067\u3042\u308b\u306e\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306bLTV\u3092\u7528\u3044\u307e\u3059\u3002<\/p>\n<p>CPA\u306e\u76ee\u6a19\u5024\u306f\u300cLTV\u00d7\u7c97\u5229\u7387\u300d\u3067\u7b97\u51fa\u3057\u307e\u3059\u3002\u300c\u76ee\u6a19\u5024\uff0d\u5b9f\u7e3e\u5024\u300d\u306e\u7d50\u679c\u304c\u30d7\u30e9\u30b9\u3067\u3042\u308b\u5834\u5408\u306f\u9ed2\u5b57\u306e\u305f\u3081\u5e83\u544a\u8cbb\u306f\u9069\u5207\u3068\u8a00\u3048\u307e\u3059\u304c\u3001\u30de\u30a4\u30ca\u30b9\u306e\u5834\u5408\u306f\u8d64\u5b57\u3068\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u5bfe\u7b56\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>CPA\u3068\u307b\u307c\u540c\u3058\u610f\u5473\u3067\u3001\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u3092\u8868\u3059\u6307\u6a19\u306bCAC\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u306f\u3001CAC\u3068CPA\u306e\u9055\u3044\u3082\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u30b3\u30c1\u30e9\u3082\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/what-is-cac\">CAC(\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8)\u3068\u306f?CPA\u3068\u306e\u9055\u3044\u3084\u8a08\u7b97\u65b9\u6cd5\u30fb\u524a\u6e1b\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/p>\n<h2>LTV\u306e\u7b97\u51fa\u65b9\u6cd5<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-77078 size-large\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/03\/undraw_Data_trends_re_2cdy-1024x685.png\" alt=\"LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u306b\u306f\uff1f\u5b9a\u7fa9\u3084\u8a08\u7b97\u65b9\u6cd5\u3001\u6700\u5927\u5316\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac|Senses Lab.|3\" width=\"640\" height=\"428\" \/><\/p>\n<p>LTV\u306e\u7b97\u51fa\u65b9\u6cd5\u3068\u3057\u3066\u4e00\u822c\u7684\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u8a08\u7b97\u5f0f\u306f\u3001\u4ee5\u4e0b\u306e\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><span style=\"font-size: 24px;\">LTV\uff1d\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u5e73\u5747\u8cfc\u5165\u56de\u6570\u00d7\u7d99\u7d9a\u5e74\u6570<\/span><\/p>\n<p>\u3057\u304b\u3057\u3053\u306e\u307b\u304b\u306b\u3082LTV\u3092\u6c42\u3081\u3089\u308c\u308b\u8a08\u7b97\u5f0f\u306f\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><span style=\"font-size: 16px;\"><strong>LTV\uff1d\u9867\u5ba2\u4e00\u4eba\u3042\u305f\u308a\u306e\u5e74\u9593\u58f2\u4e0a\u91d1\u984d\u00d7\u53ce\u76ca\u7387\u00d7\u9867\u5ba2\u4e00\u4eba\u3042\u305f\u308a\u306e\u7d99\u7d9a\u5e74\u6570<\/strong><\/span><\/li>\n<li><span style=\"font-size: 16px;\"><strong>LTV\uff1d\u9867\u5ba2\u306e\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u5e73\u5747\u8cfc\u5165\u56de\u6570<\/strong><\/span><\/li>\n<li><span style=\"font-size: 16px;\"><strong>LTV\uff1d\uff08\u58f2\u4e0a\u9ad8\uff0d\u58f2\u4e0a\u539f\u4fa1\uff09\u00f7\u8cfc\u5165\u8005\u6570<\/strong><\/span><\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001LTV\u3092\u6c42\u3081\u308b\u8a08\u7b97\u5f0f\u306f\u8907\u6570\u3042\u308a\u307e\u3059\u3002\u81ea\u793e\u304c\u3069\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u91cd\u70b9\u7684\u306b\u5206\u6790\u3057\u305f\u3044\u306e\u304b\u306b\u3088\u3063\u3066\u6700\u9069\u306a\u8a08\u7b97\u5f0f\u306f\u7570\u306a\u308b\u306e\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u8a08\u7b97\u5f0f\u3092\u6d3b\u7528\u3057\u3066\u81ea\u793e\u306eLTV\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>LTV\u306e\u5206\u6790\u65b9\u6cd5<\/h2>\n<p>LTV\u3092\u7b97\u51fa\u3057\u305f\u3089\u3001\u305d\u308c\u305e\u308c\u306e\u8a08\u7b97\u5f0f\u306b\u57fa\u3065\u3044\u3066\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<h3><strong>\u7279\u5b9a\u306e\u9867\u5ba2\u306eLTV\u3092\u7b97\u51fa\u3057\u305f\u3044\u5834\u5408<\/strong><\/h3>\n<p><strong>LTV\uff1d\u9867\u5ba2\u4e00\u4eba\u3042\u305f\u308a\u306e\u5e74\u9593\u58f2\u4e0a\u91d1\u984d\u00d7\u53ce\u76ca\u7387\u00d7\u9867\u5ba2\u4e00\u4eba\u3042\u305f\u308a\u306e\u7d99\u7d9a\u5e74\u6570<\/strong><\/p>\n<p>\u3053\u306e\u8a08\u7b97\u5f0f\u3067\u306f\u3001<u>\u7279\u5b9a\u306e\u9867\u5ba2\u306eLTV<\/u>\u3092\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u3054\u3068\u306e\u50be\u5411\u3092\u3064\u304b\u3093\u3060\u308a\u65bd\u7b56\u3092\u7acb\u6848\u3057\u305f\u308a\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u3053\u306e\u65b9\u6cd5\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u53ce\u76ca\u7387\u3082\u8003\u616e\u3055\u308c\u305f\u8a08\u7b97\u5f0f\u306e\u305f\u3081\u3001<u>\u30b3\u30b9\u30c8\u3092\u5dee\u3057\u5f15\u3044\u305fLTV<\/u>\u3092\u7b97\u51fa\u3057\u305f\u3044\u5834\u5408\u306b\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n<h3><strong>\u7d14\u7c8b\u306a\u58f2\u4e0a\u91d1\u984d\u3092\u30d9\u30fc\u30b9\u306bLTV\u3092\u8003\u3048\u305f\u3044\u5834\u5408<\/strong><\/h3>\n<p><strong>LTV\uff1d\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u5e73\u5747\u8cfc\u5165\u56de\u6570<\/strong><\/p>\n<p>\u3053\u306e\u8a08\u7b97\u5f0f\u306f\u3001<u>\u7d14\u7c8b\u306a\u58f2\u4e0a\u91d1\u984d\u3092\u30d9\u30fc\u30b9\u306b\u3057\u305fLTV<\/u>\u3092\u8003\u3048\u308b\u3068\u304d\u306b\u5411\u3044\u3066\u3044\u308b\u65b9\u6cd5\u3067\u3059\u3002LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u306a\u3069\u3067\u8cfc\u5165\u5358\u4fa1\u3092\u5411\u4e0a\u3055\u305b\u308b\u304b\u3001\u30af\u30fc\u30dd\u30f3\u3084\u6765\u5e97\u7279\u5178\u306a\u3069\u3067\u8cfc\u5165\u983b\u5ea6\u3092\u9ad8\u3081\u308b\u304b\u3001\u3068\u3044\u3046\u65b9\u6cd5\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n<h3><strong>\u4e00\u5b9a\u671f\u9593\u306e\u9867\u5ba2\u4e00\u4eba\u3042\u305f\u308a\u5e73\u5747LTV\u3092\u7b97\u51fa\u3057\u305f\u3044\u5834\u5408<\/strong><\/h3>\n<p><strong>LTV\uff1d\uff08\u58f2\u4e0a\u9ad8\uff0d\u58f2\u4e0a\u539f\u4fa1\uff09\u00f7\u8cfc\u5165\u8005\u6570<\/strong><\/p>\n<p><u>\u4e00\u5b9a\u671f\u9593\u306b\u304a\u3044\u3066\u9867\u5ba2\u4e00\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u7684\u306aLTV<\/u>\u3092\u7b97\u51fa\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u3053\u306e\u8a08\u7b97\u5f0f\u3092\u7528\u3044\u307e\u3059\u3002\u58f2\u4e0a\u9ad8\u304b\u3089\u58f2\u4e0a\u539f\u4fa1\u3092\u5dee\u3057\u5f15\u3044\u305f\u5229\u76ca\u3092\u57fa\u6e96\u306b\u8003\u3048\u308b\u305f\u3081\u3001\u30b3\u30b9\u30c8\u3068\u306e\u30d0\u30e9\u30f3\u30b9\u306b\u3064\u3044\u3066\u3082\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>LTV\u6700\u5927\u5316\u306b\u76f4\u7d50\u3059\u308b\u300c\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u300d<\/h2>\n<p>LTV\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001LTV\u3092\u69cb\u6210\u3059\u308b\u5404\u8981\u7d20\u306e\u6700\u5927\u5316\u304c\u5fc5\u8981\u3067\u3059\u3002LTV\u306e\u69cb\u6210\u8981\u7d20\u306f\u300c\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u300d\u300c\u5e73\u5747\u8cfc\u5165\u56de\u6570\u300d\u300c\u7d99\u7d9a\u5e74\u6570\u300d\u306e3\u3064\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u306f\u300c\u611b\u7740\u5fc3\u300d\u306a\u3069\u306e\u610f\u5473\u3067\u3001\u9867\u5ba2\u304c\u5546\u6750\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u5fe0\u8aa0\u5fc3\u3084\u4fe1\u983c\u611f\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u3044\u307b\u3069\u611b\u7740\u5fc3\u306e\u3042\u308b\u9867\u5ba2\u3068\u898b\u306a\u3057\u3001\u512a\u826f\u9867\u5ba2\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u306fLTV\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u3069\u306e\u3088\u3046\u306b\u95a2\u4fc2\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u306e\u95a2\u4fc2<\/h3>\n<p>\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u3092\u5f15\u304d\u4e0a\u3052\u308b\u8981\u7d20\u306f\u300c\u30af\u30ed\u30b9\u30bb\u30eb\u300d\u3082\u3057\u304f\u306f\u300c\u30a2\u30c3\u30d7\u30bb\u30eb\u300d\u3067\u3059\u3002\u3053\u308c\u3089\u3092\u4fc3\u3059\u306b\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u3044\u307b\u3069\u300c\u3082\u3063\u3068\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u4ed8\u3051\u305f\u3044\u300d\uff08\uff1d\u30af\u30ed\u30b9\u30bb\u30eb\uff09\u300c\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3057\u305f\u30d7\u30e9\u30f3\u3092\u4f7f\u3044\u305f\u3044\u300d\uff08\uff1d\u30a2\u30c3\u30d7\u30bb\u30eb\uff09\u3068\u3044\u3063\u305f\u611f\u60c5\u306b\u306a\u308a\u3084\u3059\u304f\u3001\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u3092\u5411\u4e0a\u3055\u305b\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/nps\">NPS\u3068\u306f\uff1f\u610f\u5473\u3084\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u6307\u6a19\u306b\u3064\u3044\u3066\u89e3\u8aac<\/a><\/p>\n<h3>\u5e73\u5747\u8cfc\u5165\u56de\u6570\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u306e\u95a2\u4fc2<\/h3>\n<p>\u5e73\u5747\u8cfc\u5165\u56de\u6570\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3082\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u6c17\u306b\u5165\u3063\u3066\u3044\u308b\u5e97\u8217\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u306a\u3069\u306f\u3001\u4f55\u5ea6\u3082\u5229\u7528\u3059\u308b\u3068\u3044\u3046\u4eba\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u3044\u3068\u6765\u5e97\u983b\u5ea6\u304c\u9ad8\u307e\u308a\u3001\u8cfc\u5165\u56de\u6570\u306b\u3082\u5f71\u97ff\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u6c17\u306b\u5165\u3063\u3066\u3044\u308b\u5546\u54c1\u306f\u3001\u6d88\u8cbb\u901f\u5ea6\u304c\u65e9\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>\u65e5\u7528\u54c1\u3084\u98df\u54c1\u306a\u3069\u3001\u3044\u3064\u3082\u540c\u3058\u3082\u306e\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u4eba\u3082\u591a\u3044\u306f\u305a\u3067\u3059\u3002\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u3044\u307b\u3069\u6d88\u8cbb\u901f\u5ea6\u304c\u65e9\u307e\u308a\u3001\u8cfc\u5165\u983b\u5ea6\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u306e\u7d99\u7d9a\u5e74\u6570\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u306e\u95a2\u4fc2<\/h3>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u3044\u3068\u3001\u89e3\u7d04\u3057\u305f\u308a\u7af6\u5408\u4ed6\u793e\u306e\u5546\u6750\u306b\u96e2\u8131\u3057\u3066\u3057\u307e\u3063\u305f\u308a\u3059\u308b\u53ef\u80fd\u6027\u304c\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u4e2d\u9577\u671f\u7684\u306b\u8cfc\u5165\u3057\u7d9a\u3051\u308b\u50be\u5411\u3068\u306a\u308a\u3001\u7d99\u7d9a\u5e74\u6570\u304c\u9577\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>LTV\u6700\u5927\u5316\u306e\u305f\u3081\u306e\u30a2\u30a4\u30c7\u30a2<\/h2>\n<p>LTV\u306e\u6700\u5927\u5316\u306b\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081LTV\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u65b9\u6cd5\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<h3>\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u5e83\u3081\u308b<\/h3>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306b\u5bfe\u3057\u3066\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u300c\u3053\u306e\u30d6\u30e9\u30f3\u30c9\uff08\u9298\u67c4\uff09\u3060\u304b\u3089\u8cfc\u5165\u3059\u308b\u300d\u300c\u3053\u306e\u4f1a\u793e\u306e\u5546\u54c1\u306a\u3089\u4fe1\u983c\u3067\u304d\u308b\u300d\u3068\u3044\u3046\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u611b\u7740\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u4eba\u306f\u591a\u304f\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u4fa1\u5024\u3092\u611f\u3058\u3066\u3082\u3089\u3048\u306a\u3044\u5834\u5408\u306f\u3001\u4fa1\u683c\u4f9b\u5fdc\u306b\u9665\u308a\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u5e83\u3081\u308b\u300c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u300d\u3092\u884c\u3046\u3053\u3068\u3067LTV\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a<\/h3>\n<p>\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3001LTV\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u300d\u3068\u300c\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u300d\u306f\u7570\u306a\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u6e80\u8db3\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u611b\u7740\u5fc3\u306f\u751f\u307e\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3064\u307e\u308a\u9867\u5ba2\u6e80\u8db3\u5ea6\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3046\u3048\u3067\u5fc5\u9808\u6761\u4ef6\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081LTV\u3092\u6539\u5584\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u307e\u305a\u306f\u81ea\u793e\u5546\u6750\u306e\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u306e\u5b9f\u65bd\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>\u6c17\u3065\u304b\u306a\u3044\u3046\u3061\u306b\u9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href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tool-reviews\/reason-for-maintainig-customer-satisfaction\">\u9867\u5ba2\u6e80\u8db3\u5ea6\uff08CS\uff09\u3068\u306f\uff1f\u5411\u4e0a\u306e\u30dd\u30a4\u30f3\u30c8\u30fb\u5177\u4f53\u4e8b\u4f8b\u3068\u30c4\u30fc\u30eb7\u9078<\/a><\/p>\n<h3>\u512a\u308c\u305fUX\u306e\u63d0\u4f9b<\/h3>\n<p>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u6e80\u305f\u3055\u308c\u3066\u3044\u3066\u3082\u3001\u305d\u308c\u3060\u3051\u3067LTV\u304c\u5411\u4e0a\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3055\u3089\u306b\u305d\u306e\u4e00\u6b69\u5148\u3092\u884c\u304f\u65bd\u7b56\u3092\u53d6\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u7af6\u5408\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3057\u3001\u81ea\u793e\u5546\u6750\u306b\u5bfe\u3057\u3066\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u5fc3\u3092\u52d5\u304b\u3059\u307b\u3069\u306e\u512a\u308c\u305fUX\uff08\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff1a\u9867\u5ba2\u4f53\u9a13\uff09\u306e\u63d0\u4f9b\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u300c\u89aa\u8eab\u306b\u63a5\u5ba2\u3057\u3066\u3082\u3089\u3048\u305f\u300d\u300c\u5546\u54c1\u8cfc\u5165\u307e\u3067\u306e\u5c0e\u7dda\u304c\u5206\u304b\u308a\u3084\u3059\u3044\u304b\u3089\u8cb7\u3044\u3084\u3059\u3044\u300d\u3068\u3044\u3063\u305f\u512a\u308c\u305fUX\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u3055\u3089\u306b\u9ad8\u3081\u307e\u3059\u3002<\/p>\n<p data-pm-slice=\"1 1 []\">UX\uff08\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u3082\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a class=\"ProsemirrorEditor-link\" href=\"https:\/\/product-senses.mazrica.com\/senseslab\/column\/about-usability\">\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3068\u306f\uff1f\u5b9a\u7fa9\u3084\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u3068\u306e\u9055\u3044\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n<h3>\u9867\u5ba2\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u7d50\u3073\u3064\u304d\u3092\u5275\u308b<\/h3>\n<p>\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u611f\u60c5\u7684\u306a\u7d50\u3073\u3064\u304d\u3092\u5275\u51fa\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u73fe\u4ee3\u306e\u6d88\u8cbb\u30c8\u30ec\u30f3\u30c9\u3092\u4f5c\u308a\u51fa\u3057\u3066\u3044\u308b\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3084Z\u4e16\u4ee3\u306fSNS\u306e\u5229\u7528\u7387\u304c\u9ad8\u3044\u3053\u3068\u304b\u3089\u3082\u3001\u4ed6\u8005\u3068\u306e\u7d50\u3073\u3064\u304d\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306a\u3089\u7406\u60f3\u306e\u81ea\u5206\u306b\u8fd1\u3065\u3051\u308b\u300d\u300c\u3053\u306e\u5546\u54c1\u3092\u901a\u3058\u3066\u307f\u3093\u306a\u3068\u3064\u306a\u304c\u308c\u308b\u300d\u306a\u3069\u3068\u3044\u3063\u305f\u3001\u81ea\u793e\u5546\u6750\u304c\u9867\u5ba2\u306e\u6c17\u6301\u3061\u3092\u3064\u306a\u304e\u3068\u3081\u308b\u8981\u7d20\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3092\u884c\u3046<\/h3>\n<p>\u5f93\u6765\u306e\u3088\u3046\u306a\u30de\u30b9\u5411\u3051\u306e\u65bd\u7b56\u306f\u52b9\u679c\u304c\u8584\u304f\u306a\u308a\u3001\u4eca\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305fOne to One\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u306b\u3088\u308a\u3001\u9867\u5ba2\u306f\u7279\u5225\u611f\u3092\u611f\u3058\u3066\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3001LTV\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p data-pm-slice=\"1 1 []\">\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u300d\u3059\u308b\u3053\u3068\u306e\u610f\u5473\u3084\u76ee\u7684\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a class=\"ProsemirrorEditor-link\" href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/about-personalized-marketing\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u610f\u5473\u3068\u306f\uff1f\uff5c\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u30c4\u30fc\u30eb\u7d39\u4ecb<\/a><\/p>\n<h2>LTV\u6700\u5927\u5316\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-77079\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/03\/undraw_Key_points_re_u903-e1647488082806.png\" alt=\"LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u306b\u306f\uff1f\u5b9a\u7fa9\u3084\u8a08\u7b97\u65b9\u6cd5\u3001\u6700\u5927\u5316\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac|Senses Lab.|4\" width=\"640\" height=\"454\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/03\/undraw_Key_points_re_u903-e1647488082806.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/03\/undraw_Key_points_re_u903-e1647488082806-300x213.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/03\/undraw_Key_points_re_u903-e1647488082806-768x545.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>LTV\u6700\u5927\u5316\u306e\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u9577\u671f\u7684\u306b\u8003\u3048\u3066\u53d6\u308a\u7d44\u307f\u3092\u7d99\u7d9a\u3059\u308b<\/h3>\n<p>LTV\u6700\u5927\u5316\u306e\u305f\u3081\u306e\u65bd\u7b56\u3092\u59cb\u3081\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u3059\u3050\u306b\u52b9\u679c\u304c\u73fe\u308c\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u308c\u307e\u3067\u4fa1\u683c\u3067\u52dd\u8ca0\u3057\u3066\u3044\u305f\u4f01\u696d\u306e\u5834\u5408\u3001LTV\u6700\u5927\u5316\u306e\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u306f\u4eca\u307e\u3067\u306e\u65bd\u7b56\u3068\u306f\u65b9\u5411\u6027\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u9867\u5ba2\u3082\u793e\u5185\u3082\u6df7\u4e71\u3057\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u6700\u521d\u306f\u6210\u679c\u304c\u51fa\u306a\u3044\u3053\u3068\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u5f90\u3005\u306b\u5411\u4e0a\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u305d\u308c\u306b\u4f34\u3063\u3066LTV\u3082\u6539\u5584\u3055\u308c\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u53d6\u308a\u7d44\u3080\u59ff\u52e2\u304c\u5fc5\u8981\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<h3>\u7d99\u7d9a\u7684\u306b\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u4f5c\u308b<\/h3>\n<p>LTV\u306b\u8ab2\u984c\u304c\u3042\u308b\u5834\u5408\u3001\u3082\u3057\u304b\u3059\u308b\u3068\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u7d99\u7d9a\u7684\u306b\u4f5c\u308c\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u76f4\u63a5\u9867\u5ba2\u3068\u5408\u308f\u306a\u304f\u3066\u3082\u3001\u81ea\u793e\u306e\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3092\u9001\u308b\u306a\u3069\u300c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u65bd\u7b56\u3092\u6253\u3064\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u7d99\u7d9a\u7684\u306a\u63a5\u70b9\u3092\u4f5c\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/email-marketing\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u30e1\u30eb\u30de\u30ac\u3068\u306e\u9055\u3044\u3084\u5b9f\u65bd\u306e\u305f\u3081\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7<\/a><\/p>\n<p>\u9867\u5ba2\u306f\u5e38\u306b\u3042\u306a\u305f\u306e\u4f1a\u793e\u306e\u3053\u3068\u3092\u3001\u6c17\u306b\u304b\u3051\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u4e00\u5ea6\u4f55\u304b\u3057\u3089\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3066\u304f\u308c\u305f\u9867\u5ba2\u3067\u3042\u3063\u3066\u3082\u3001\u5b9a\u671f\u7684\u306b\u9023\u7d61\u3092\u53d6\u308a\u7d9a\u3051\u3001\u6b21\u306a\u308b\u8cfc\u5165\u3084\u7d99\u7d9a\u8cfc\u5165\u306b\u7e4b\u3052\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u9867\u5ba2\u3068\u7d99\u7d9a\u7684\u306a\u63a5\u70b9\u3092\u4f5c\u308a\u3001\u58f2\u4e0a\u3092\u4f5c\u308b\u306b\u306f\u3053\u3061\u3089\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<strong><br \/>\n<a id=\"senses-marketing-option-2\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-marketing-option\" target=\"_blank\" rel=\"noopener\">\u25b6\ufe0e\u25b6\ufe0e\u7d99\u7d9a\u7684\u306b\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u4f5c\u308b\u305f\u3081\u306e\u30aa\u30b9\u30b9\u30e1\u30c4\u30fc\u30eb\u306f\u3053\u3061\u3089<\/a><\/strong><\/p>\n<h3>\u30c7\u30fc\u30bf\u3084CRM\/MA\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b<\/h3>\n<p>LTV\u306f\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u30fb\u5e73\u5747\u8cfc\u5165\u56de\u6570\u30fb\u7d99\u7d9a\u5e74\u6570\u3067\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u305d\u308c\u305e\u308c\u306e\u6570\u5024\u30c7\u30fc\u30bf\u3092\u660e\u3089\u304b\u306b\u3057\u305f\u3046\u3048\u3067\u5206\u6790\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u611f\u899a\u3084\u7d4c\u9a13\u3060\u3051\u3067\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u3068\u3001\u4e88\u6e2c\u5024\u3068\u5b9f\u7e3e\u5024\u306b\u5927\u304d\u306a\u5dee\u304c\u958b\u3044\u3066\u3057\u307e\u3044\u5931\u6557\u3059\u308b\u30ea\u30b9\u30af\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u3092\u96c6\u8a08\u30fb\u5206\u6790\u3059\u308b\u969b\u306b\u306f\u3001CRM\u3084MA\u306a\u3069\u306e\u30c4\u30fc\u30eb\u6d3b\u7528\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u65bd\u7b56\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3067\u304d\u81ea\u52d5\u3067\u5206\u6790\u3067\u304d\u308b\u305f\u3081\u3001\u4f5c\u696d\u306e\u52b9\u7387\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u3010\u53c2\u8003\u8a18\u4e8b\u3011<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-size: 16px;\"><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/crm\/what-is-a-crm\">CRM\u3068\u306f\uff1f\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u30fb\u6a5f\u80fd\u3084\u9078\u3073\u65b9\u3068\u30c4\u30fc\u30eb\u3082\u7d39\u4ecb<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-size: 16px;\"><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/ma\/what-is-ma\">MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3068\u306f\uff1f\u610f\u5473\u3084\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u30fb\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb<\/a><\/span><\/li>\n<\/ul>\n<h2>LTV\u6700\u5927\u5316\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb3\u6226<\/h2>\n<p>\u5148\u307b\u3069\u3082\u89e6\u308c\u305f\u3068\u304a\u308a\u3001LTV\u6700\u5927\u5316\u306e\u53d6\u308a\u7d44\u307f\u306b\u306f\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb\u306fCRM\u3001MA\u3001DSR\u306e3\u3064\u3067\u3059\u3002<\/p>\n<h3>CRM\uff08\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09<\/h3>\n<p>CRM\u3068\u306f\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u300d\u3092\u6307\u3057\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u30fb\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>\u88fd\u54c1\u306b\u3088\u3063\u3066\u6a5f\u80fd\u306f\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u9867\u5ba2\u60c5\u5831\u7ba1\u7406<\/li>\n<li>\u5546\u8ac7\u5c65\u6b74\u7ba1\u7406<\/li>\n<li>\u8cfc\u8cb7\u5c65\u6b74\u7ba1\u7406<\/li>\n<li>\u5206\u6790\u6a5f\u80fd<\/li>\n<\/ul>\n<p>\u3055\u3089\u306b\u306fWEB\u306e\u95b2\u89a7\u5c65\u6b74\u3084\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u5c65\u6b74\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3082\u84c4\u7a4d\u3067\u304d\u308bCRM\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u304b\u3089\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u50be\u5411\u3092\u3064\u304b\u3093\u3060\u308a\u3001\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u5168\u4f53\u3060\u3051\u3067\u306a\u304f\u7279\u5b9a\u306e\u9867\u5ba2\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u305f\u9867\u5ba2\u3067\u306e\u5206\u6790\u3082\u53ef\u80fd\u306a\u306e\u3067\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3059\u969b\u306b\u3082\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>CRM\u30c4\u30fc\u30eb\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/crm-comparison\">\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff08CRM\uff0935\u9078\uff01\u6b63\u3057\u3044\u9078\u3073\u65b9\u3068\u304a\u3059\u3059\u3081\u3092\u7d39\u4ecb<\/a><\/p>\n<h3>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09<\/h3>\n<figure id=\"attachment_216715\" aria-describedby=\"caption-attachment-216715\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-216715\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2021\/01\/Mazrica-Marketing_product-e1693817693786.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2021\/01\/Mazrica-Marketing_product-e1693817693786.jpg 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2021\/01\/Mazrica-Marketing_product-e1693817693786-300x169.jpg 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2021\/01\/Mazrica-Marketing_product-e1693817693786-768x432.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-216715\" class=\"wp-caption-text\">\u55b6\u696d\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u652f\u63f4\u3059\u308bMA\u30c4\u30fc\u30eb\u300cMazrica Marketing\u300d<\/figcaption><\/figure>\n<p>MA\u3068\u306f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u300d\u306e\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u95a2\u308f\u308b\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3057\u305f\u308a\u4f5c\u696d\u3092\u81ea\u52d5\u5316\u3057\u305f\u308a\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>MA\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u304c\u84c4\u7a4d\u3067\u304d\u308b\u305f\u3081\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u3092\u30af\u30ed\u30b9\u3055\u305b\u3066\u5206\u6790\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u5e73\u5747\u8cfc\u5165\u56de\u6570\u304c\u4f4e\u3044\u9867\u5ba2\u306e\u50be\u5411\u306a\u3069\u3092\u63b4\u3080\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u4e8b\u524d\u306b\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u30e1\u30fc\u30eb\u914d\u4fe1\u6a5f\u80fd\u3084\u30d5\u30a9\u30fc\u30e0\u4f5c\u6210\u6a5f\u80fd\u306a\u3069\u3092\u642d\u8f09\u3057\u3066\u3044\u308bMA\u3082\u3042\u308a\u3001LTV\u5411\u4e0a\u306e\u305f\u3081\u306e\u65bd\u7b56\u306b\u95a2\u9023\u3059\u308b\u4f5c\u696d\u3092\u52b9\u7387\u5316\u3059\u308b\u76ee\u7684\u3067\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<b><\/b><\/p>\n<p>\u5f53\u793e\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308bMA\u300c<a href=\"https:\/\/product-senses.mazrica.com\/mazrica-marketing\" target=\"_blank\" rel=\"noopener\">Mazrica Marketing<\/a>\u300d\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u7372\u5f97\u30fb\u80b2\u6210\u30fb\u7ba1\u7406\u3092\u7db2\u7f85\u3059\u308bMA\u6a5f\u80fd\u306b\u52a0\u3048\u3001\u55b6\u696d\u6d3b\u52d5\u3092\u7ba1\u7406\u3059\u308bSFA\u6a5f\u80fd\u304c\u4f7f\u3048\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7e4b\u304e\u3001\u53d7\u6ce8\u3092\u898b\u636e\u3048\u305fLTV\u6700\u5927\u5316\u65bd\u7b56\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n<p><strong><a id=\"senses-marketing-option-3\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-marketing-option\" target=\"_blank\" rel=\"noopener\">\u25b6\u25b6\u3010\u7121\u6599ebook\u3011Mazrica Marketing\u3068\u306f\uff1fLTV\u6700\u5927\u5316\u306b\u6700\u9069\u306aMA\u30c4\u30fc\u30eb\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/strong><\/p>\n<p>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/ma\/marketing-automation-tool\">MA\u30c4\u30fc\u30eb\u6bd4\u8f0313\u9078\uff01\u5931\u6557\u3057\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u9078\u3073\u65b9\u3068\u306f\uff1f<\/a><\/p>\n<h3>DSR\uff08\u30c7\u30b8\u30bf\u30eb\u30bb\u30fc\u30eb\u30b9\u30eb\u30fc\u30e0\uff09<\/h3>\n<figure id=\"attachment_304896\" aria-describedby=\"caption-attachment-304896\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-304896 size-large\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2021\/06\/ecbea33df494ed769527af24ec225c2e-1024x516.jpg\" alt=\"DP-\u5927\u578b\u5546\u8ac7\u3092\u6210\u7d04\u306b\u5c0e\u304f_DealPods_LP\" width=\"640\" height=\"323\" \/><figcaption id=\"caption-attachment-304896\" class=\"wp-caption-text\">\u55b6\u696d\u3068\u8cb7\u3044\u624b(\u9867\u5ba2)\u306e\u9593\u306b\u767a\u751f\u3059\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308bDSR\u300cMazrica DSR\u300d<\/figcaption><\/figure>\n<p>DSR\uff08\u30c7\u30b8\u30bf\u30eb\u30bb\u30fc\u30eb\u30b9\u30eb\u30fc\u30e0\uff09\u3068\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u60c5\u5831\u3084\u55b6\u696d\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5171\u6709\u3057\u3001\u52b9\u7387\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30da\u30fc\u30b9\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u3068\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306a\u3084\u308a\u53d6\u308a\u3084\u3001\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u306a\u3084\u308a\u53d6\u308a\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u3001\u7d99\u7d9a\u7684\u306b\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u305f\u3081\u3001LTV\u306e\u6700\u5927\u5316\u306b\u91cd\u8981\u306a\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5f0a\u793e\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308bDSR\u300cMazrica DSR\u300d\u3067\u306f\u3001\u55b6\u696d\u3068\u9867\u5ba2\u306b\u304a\u3044\u3066\u3084\u308a\u53d6\u308a\u3055\u308c\u308b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5c02\u7528\u306e\u62db\u5f85\u5236\u30b5\u30a4\u30c8\u306b\u307e\u3068\u3081\u3066\u5171\u6709\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u88fd\u54c1\u7d39\u4ecb\u3084\u63d0\u6848\u66f8\u306a\u3069\u306e\u8cc7\u6599<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u53c2\u8003Web\u30da\u30fc\u30b8\u3084\u30c7\u30e2\u30f3\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u52d5\u753b\u306a\u3069\u306eURL<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u8b70\u4e8b\u9332\u3084\u6848\u4ef6\u30b5\u30de\u30ea\u30fc\u306a\u3069\u306e\u30c6\u30ad\u30b9\u30c8\u30e1\u30e2<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u7d04\u675f\u3084\u5bbf\u984c\u3001\u78ba\u8a8d\u4e8b\u9805\u306a\u3069\u53cc\u65b9\u306e\u30bf\u30b9\u30af\u7ba1\u7406<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u9023\u7d61\u3084\u8cea\u554f\u306a\u3069\u306e\u30c1\u30e3\u30c3\u30c8\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/li>\n<\/ul>\n<p>\u8cc7\u6599\u306e\u5171\u6709\u306e\u307f\u306a\u3089\u305a\u3001\u6848\u4ef6\u306e\u627f\u8a8d\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u304c\u4e00\u3064\u306e\u30c4\u30fc\u30eb\u3067\u5b9f\u73fe\u3067\u304d\u3001\u8cea\u306e\u9ad8\u3044\u55b6\u696d\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><b>\u55b6\u696d\u62c5\u5f53\u306eDSR\u306e\u5c0e\u5165\u4e8b\u4f8b\u306f\u3053\u3061\u3089<\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"DealPods\u5c0e\u5165\u4e8b\u4f8b\u3010\u682a\u5f0f\u4f1a\u793e\u30a8\u30e0\u30a8\u30e0\u7dcf\u7814\u69d8\u3011\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/V0Hya4hQwSU?start=220&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong class=\"article-marker yellow\"><span class=\"title-normal\" style=\"font-size: 16px;\"><a href=\"https:\/\/product-senses.mazrica.com\/lp-enterprise-sales-dealpods-lab-io\" target=\"_blank\" rel=\"noopener\"><b>Mazrica DSR\u306e\u30c7\u30e2\u30fb\u30c8\u30e9\u30a4\u30a2\u30eb\u306f\u3053\u3061\u3089\u304b\u3089<\/b><\/a><\/span><\/strong><\/p>\n<p>\u8cb7\u3044\u624b\u306f\u3001\u3088\u308a\u65e9\u304f\u3001\u697d\u306b\u3001\u77e5\u308a\u305f\u3044\u60c5\u5831\u3092\u53d6\u5f97\u3067\u304d\u3001\u55b6\u696d\u306f\u3001\u3088\u308a\u65e9\u304f\u3001\u78ba\u5b9f\u306b\u304a\u5ba2\u69d8\u3068\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u306a\u304c\u3089\u6848\u4ef6\u3092\u53d7\u6ce8\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><a id=\"dealpods-serviceguide\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/dealpods-serviceguide\" target=\"_blank\" rel=\"noopener\"><b>\u25b6\u25b6\u3010\u7121\u6599ebook\u3011\u8907\u96d1\u306a\u5546\u8ac7\u3092\u30b7\u30f3\u30d7\u30eb\u306b\u3059\u308b\u3001\u55b6\u696d\u3068\u9867\u5ba2\u304c\u5171\u540c\u3067\u4f7f\u3046\u30dd\u30fc\u30bf\u30eb\u30b5\u30a4\u30c8\u300cMazrica DSR\u300d\u3068\u306f\uff1f<\/b><\/a><\/p>\n<p>DSR\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u3082\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sales\/about-dsr\">\u30c7\u30b8\u30bf\u30eb\u30bb\u30fc\u30eb\u30b9\u30eb\u30fc\u30e0\uff08DSR\uff09\u3068\u306f\uff1f\u8907\u96d1\u5316\u3059\u308bBtoB\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306b\u6709\u52b9\u306a\u60c5\u5831\u5171\u6709\u306e\u5834<\/a><\/p>\n<h2>LTV\u6700\u5927\u5316\u306e\u6210\u529f\u4e8b\u4f8b<\/h2>\n<p>LTV\u6700\u5927\u5316\u306b\u6210\u529f\u3057\u305f\u4f01\u696d\u306e\u4e8b\u4f8b\u30922\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30ab\u30b4\u30e1\uff08\u682a\uff09EC\u30b5\u30a4\u30c8\u306e\u4e8b\u4f8b<\/h3>\n<p>\u30ab\u30b4\u30e1\u306fEC\u30b5\u30a4\u30c8\u306b\u3066LTV\u6700\u5927\u5316\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30ab\u30b4\u30e1\u304c\u884c\u3063\u305f\u65bd\u7b56\u306e\u306a\u304b\u3067\u7279\u306b\u6709\u52b9\u3060\u3063\u305f\u306e\u304c\u3001\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u696d\u52d9\u306e\u6539\u5584\u3067\u3059\u3002\u4e00\u4eba\u3072\u3068\u308a\u306b\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u304d\u3081\u7d30\u3084\u304b\u306a\u63d0\u6848\u304c\u3067\u304d\u308b\u3088\u3046\u4f53\u5236\u3092\u69cb\u7bc9\u3057\u305f\u3053\u3068\u3067\u30016\u30f5\u6708\u5f8c\u306b\u306fLTV\u304c\u524d\u5e74\u6bd4\u306e28\uff05\u5897\u3092\u8a18\u9332\u3057\u305f\u305d\u3046\u3067\u3059\u3002<\/p>\n<h3>\uff08\u682a\uff09\u306f\u3050\u304f\u307f\u30d7\u30e9\u30b9\u306eCV\u7387\u6539\u5584<\/h3>\n<p>\u306f\u3050\u304f\u307f\u30d7\u30e9\u30b9\u306f\u3001EC\u30b5\u30a4\u30c8\u306e\u30c7\u30b6\u30a4\u30f3\u6539\u5584\u3084\u9867\u5ba2\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406\u306a\u3069\u306b\u53d6\u308a\u7d44\u3093\u3060\u7d50\u679c\u3001CV\u7387\u304c\u5927\u5e45\u306b\u6539\u5584\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>CV\u306b\u3064\u306a\u304c\u308b\u4ef6\u6570\u304c\u5897\u3048\u305f\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u983b\u5ea6\uff08\u4ef6\u6570\uff09\u306a\u3069\u306b\u3082\u5f71\u97ff\u3092\u3082\u305f\u3089\u3057\u3001\u7d50\u679c\u3068\u3057\u3066LTV\u63a7\u9664\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u7d42\u308f\u308a\u306b\uff5c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066LTV\u3092\u6700\u5927\u5316\u3057\u3088\u3046<\/h2>\n<p>LTV\u306f\u300c\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u300d\u300c\u5e73\u5747\u8cfc\u5165\u56de\u6570\u300d\u300c\u7d99\u7d9a\u5e74\u6570\u300d\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f\u5185\u5bb9\u3092\u53c2\u8003\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u306e\u305f\u3081\u306e\u65bd\u7b56\u306b\u53d6\u308a\u7d44\u3080\u3068\u3001\u81ea\u7136\u3068LTV\u306e\u6539\u5584\u306b\u3082\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305a\u306f\u81ea\u793e\u306eLTV\u3092\u7b97\u51fa\u30fb\u5206\u6790\u3057\u3066\u3001\u73fe\u72b6\u628a\u63e1\u304b\u3089\u59cb\u3081\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u4e0b\u8a18\u306e\u8cc7\u6599\u3067\u306f\u3001\u672c\u6587\u3067\u3082\u3054\u7d39\u4ecb\u3057\u305fMA\u30c4\u30fc\u30eb\u300cMazrica Marketing\u300d\u306e\u6a5f\u80fd\u8a73\u7d30\u3084\u7279\u5fb4\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002\u52b9\u7387\u826f\u304fLTV\u3092\u53ef\u8996\u5316\/\u5206\u6790\/\u6700\u5927\u5316\u3057\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u65b9\u306f\u3001\u662f\u975e\u672c\u8cc7\u6599\u3092\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LTV\u3068\u306f\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3067\u3042\u308a\u3001\u9867\u5ba2\u304c\u81ea\u793e\u306b\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u308b\u53ce\u76ca\u306e\u3053\u3068\u3067\u3059\u3002 \u4f01\u696d\u6210\u9577\u3092\u7d9a\u3051\u3066\u3044\u304f\u305f\u3081\u306b\u306fLTV\u6700\u5927\u5316\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002 \u3068\u306f\u3044\u3048LTV\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3084\u6210\u529f\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u306b\u3064\u3044\u3066\u7406\u89e3\u3057\u3066\u304a\u3089\u305a\u3001\u306a\u304b\u306a\u304b\u53d6\u308a\u7d44\u3081\u3066\u3044\u306a\u3044[&hellip;]<\/p>\n","protected":false},"featured_media":77090,"template":"","meta":{"_acf_changed":false,"footnotes":""},"senseslab_category":[39],"senseslab_tag":[55],"class_list":["post-77058","senseslab","type-senseslab","status-publish","has-post-thumbnail","hentry","senseslab_category-marketing","senseslab_tag-marketing-strategy"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/77058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab"}],"about":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/types\/senseslab"}],"version-history":[{"count":0,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/77058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media\/77090"}],"wp:attachment":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media?parent=77058"}],"wp:term":[{"taxonomy":"senseslab_category","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_category?post=77058"},{"taxonomy":"senseslab_tag","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_tag?post=77058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}