{"id":67949,"date":"2022-03-03T17:47:55","date_gmt":"2022-03-03T08:47:55","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=67949"},"modified":"2022-03-03T17:47:55","modified_gmt":"2022-03-03T08:47:55","slug":"sales-framework","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/sales\/sales-framework","title":{"rendered":"\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u306b\u4e0d\u53ef\u6b20\u306a13\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u6d3b\u7528\u6cd5"},"content":{"rendered":"<p>\u55b6\u696d\u6226\u7565\u306e\u6210\u529f\u306f\u3001\u58f2\u4e0a\u62e1\u5927\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3068\u3044\u3063\u305f\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u300c\u4f55\u304b\u3089\u624b\u3092\u4ed8\u3051\u308c\u3070\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u300c\u3069\u306e\u3088\u3046\u306b\u6226\u7565\u3092\u4f5c\u308c\u3070\u826f\u3044\u306e\u304b\u60a9\u3093\u3067\u3044\u308b\u300d\u65b9\u3082\u5c11\u306a\u304f\u306a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u305d\u3093\u306a\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u624b\u52a9\u3051\u3068\u306a\u308b\u306e\u304c\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u3067\u3059\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u4f53\u7cfb\u5316\u3057\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u81ea\u793e\u306e\u5f37\u307f\u3092\u5ba2\u89b3\u7684\u306b\u628a\u63e1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u55b6\u696d\u6226\u7565\u3068\u55b6\u696d\u6226\u8853\u306e\u7b56\u5b9a\u306b\u6d3b\u7528\u3067\u304d\u308b13\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u53b3\u9078\u3057\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u3001\u81ea\u793e\u3084\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u7406\u89e3\u3092\u6df1\u3081\u3001\u55b6\u696d\u6226\u7565\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><a id=\"banner-1\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/data-driven-sales\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-462364 size-full\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/03\/5f7118d58b3ace440070a3fbf04a8578.jpg\" alt=\"\" width=\"960\" height=\"300\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/03\/5f7118d58b3ace440070a3fbf04a8578.jpg 960w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/03\/5f7118d58b3ace440070a3fbf04a8578-300x94.jpg 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/03\/5f7118d58b3ace440070a3fbf04a8578-768x240.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<h2>\u55b6\u696d\u6226\u7565\u3068\u55b6\u696d\u6226\u8853\u306e\u9055\u3044<\/h2>\n<p>\u55b6\u696d\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u300c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u3092\u5de6\u53f3\u3059\u308b\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<br \/>\n\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u6226\u7565\u3092\u52b9\u7387\u7684\u306b\u7b56\u5b9a\u3057\u3001\u73fe\u5834\u306e\u30b9\u30d4\u30fc\u30c9\u611f\u3092\u7dad\u6301\u3057\u305f\u5b9f\u884c\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u6df7\u540c\u3055\u308c\u3084\u3059\u3044\u300c\u55b6\u696d\u6226\u7565\u300d\u3068\u300c\u55b6\u696d\u6226\u8853\u300d\u306e\u9055\u3044\u3092\u6574\u7406\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u55b6\u696d\u6226\u7565: \u300c\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u4e2d\u9577\u671f\u7684\u306b\u53d6\u308a\u7d44\u3080\u57fa\u672c\u7684\u306a\u8a08\u753b\u300d<\/li>\n<li>\u55b6\u696d\u6226\u8853: \u300c\u55b6\u696d\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u53d6\u308a\u7d44\u307f\u65b9\u300d<\/li>\n<\/ul>\n<p>\u5177\u4f53\u4f8b\u3067\u8aac\u660e\u3059\u308b\u3068\u3001\u305f\u3068\u3048\u3070\u3001\u300c\u65b0\u898f\u958b\u62d3\u6570\u3092\u5897\u3084\u3059\u300d\u3068\u3044\u3046\u76ee\u6a19\u3092\u63b2\u3052\u305f\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u95a2\u4fc2\u6027\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u55b6\u696d\u6226\u7565: \u300c\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3092\u5f37\u5316\u3059\u308b\u300d<\/li>\n<li>\u55b6\u696d\u6226\u8853: \u300c\u30c6\u30ec\u30a2\u30dd\u3092\u6bce\u65e5\u3007\u4ef6\u5b9f\u65bd\u3059\u308b\u300d\u300c\u9031\u306b\u3007\u4ef6\u306e\u65b0\u898f\u8a2a\u554f\u3092\u884c\u3046\u300d<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u6226\u8853\u306f\u6226\u7565\u304c\u3042\u3063\u3066\u521d\u3081\u3066\u6210\u7acb\u3057\u307e\u3059\u3002<br \/>\n\u305d\u306e\u305f\u3081\u3001\u300c\u6226\u7565\u306a\u304f\u3057\u3066\u6226\u8853\u306a\u3057\u300d\u3068\u3082\u8a00\u308f\u308c\u308b\u306e\u3067\u3059\u3002<br \/>\n\u73fe\u5834\u3067\u5b9f\u969b\u306b\u884c\u52d5\u3092\u8d77\u3053\u3059\u306b\u306f\u3001\u660e\u78ba\u3067\u73fe\u5b9f\u7684\u306a\u55b6\u696d\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u6226\u7565\u7acb\u6848\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/management\/5-sales-strategy\">\u8ca9\u58f2\u6226\u7565\u3068\u306f\uff1f\u7acb\u3066\u65b9\u3068\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb5\u3064\u306e\u6226\u7565\u624b\u6cd5\u3092\u7d39\u4ecb<\/a><\/p>\n<h2>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f\uff1f<\/h2>\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff08framework\uff09\u3068\u306f\u3001\u8ab2\u984c\u89e3\u6c7a\u3084\u610f\u601d\u6c7a\u5b9a\u3092\u52b9\u7387\u7684\u306b\u884c\u3046\u305f\u3081\u306e\u300c\u601d\u8003\u3084\u5206\u6790\u306e\u67a0\u7d44\u307f\u300d\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u30d3\u30b8\u30cd\u30b9\u306e\u73fe\u5834\u3067\u306f\u3001\u4f8b\u3048\u3070\u300c3C\u5206\u6790\u300d\uff08\u5e02\u5834\u74b0\u5883\u3092\u9867\u5ba2\u30fb\u7af6\u5408\u30fb\u81ea\u793e\u306e3\u3064\u306e\u8996\u70b9\u3067\u5206\u6790\uff09\u3084\u300cSWOT\u5206\u6790\u300d\uff08\u5f37\u307f\u30fb\u5f31\u307f\u30fb\u6a5f\u4f1a\u30fb\u8105\u5a01\u3092\u6574\u7406\u3057\u3066\u6226\u7565\u3092\u7acb\u6848\uff09\u304c\u5e83\u304f\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u65e5\u5e38\u7684\u306a\u300c5W1H\u300d\u306e\u8003\u3048\u65b9\u3082\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4e00\u4f8b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u7a2e\u985e\u3054\u3068\u306b\u5206\u6790\u5185\u5bb9\u3084\u624b\u6cd5\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u76ee\u7684\u306b\u5408\u3063\u305f\u3082\u306e\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u9069\u5207\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8907\u96d1\u306a\u72b6\u6cc1\u3092\u30b7\u30f3\u30d7\u30eb\u306b\u6574\u7406\u3057\u3001\u3088\u308a\u826f\u3044\u610f\u601d\u6c7a\u5b9a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/business-strategy\">\u7d4c\u55b6\u6226\u7565\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af9\u9078\uff01<\/a><\/p>\n<h2>\u55b6\u696d\u6226\u7565\u306b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>\u55b6\u696d\u6226\u7565\u306e\u7b56\u5b9a\u306b\u306f\u6642\u9593\u3068\u52b4\u529b\u304c\u304b\u304b\u308a\u307e\u3059\u304c\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u30d7\u30ed\u30bb\u30b9\u3092\u52b9\u7387\u5316\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u55b6\u696d\u6226\u7565\u306b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u30923\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sales\/sales-strategy\">\u55b6\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u306f\uff1f5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac<\/a><\/p>\n<h3>\u55b6\u696d\u6226\u7565\u7acb\u6848\u304c\u52b9\u7387\u5316\u3067\u304d\u308b<\/h3>\n<p>\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u3001\u300c\u4f55\u304b\u3089\u59cb\u3081\u308c\u3070\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u8ff7\u3046\u3053\u3068\u304c\u591a\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001\u7b56\u5b9a\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u3001\u5b9f\u884c\u307e\u3067\u9045\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u81ea\u793e\u306e\u73fe\u72b6\u5206\u6790\u3084\u8ab2\u984c\u306e\u6d17\u3044\u51fa\u3057\u304c\u4f53\u7cfb\u7684\u306b\u9032\u307f\u3001\u55b6\u696d\u6226\u7565\u306e\u65b9\u5411\u6027\u3092\u660e\u78ba\u306b\u5b9a\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u30013C\u5206\u6790\u3092\u4f7f\u3048\u3070\u300c\u9867\u5ba2\u300d\u300c\u7af6\u5408\u300d\u300c\u81ea\u793e\u300d\u306e3\u3064\u306e\u8996\u70b9\u3067\u72b6\u6cc1\u3092\u6574\u7406\u3057\u3001\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u5c0e\u304d\u51fa\u305b\u307e\u3059\u3002<\/p>\n<p>\u7d50\u679c\u3068\u3057\u3066\u3001\u6226\u7565\u7b56\u5b9a\u306b\u304b\u304b\u308b\u6642\u9593\u304c\u77ed\u7e2e\u3055\u308c\u3001\u8fc5\u901f\u306a\u5b9f\u884c\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><a id=\"data-driven-sales-1\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/data-driven-sales\" target=\"_blank\" rel=\"noopener\"><strong>\u25b6\ufe0e\u25b6\ufe0e\u6025\u6210\u9577\u3057\u3066\u3044\u308b\u7c73\u56fd\u30d9\u30f3\u30c1\u30e3\u30fc\u306b\u5171\u901a\u3059\u308b\u55b6\u696d\u6226\u7565\u306e\u79d8\u8a23\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089<\/strong><\/a><\/p>\n<h3>\u8ab2\u984c\u767a\u898b\u304c\u5bb9\u6613\u306b\u306a\u308b<\/h3>\n<p>\u55b6\u696d\u6226\u7565\u306e\u76ee\u7684\u306f\u3001\u81ea\u793e\u306e\u8ab2\u984c\u3092\u6539\u5584\u3057\u3001\u696d\u7e3e\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3059\u3002<br \/>\n\u3057\u304b\u3057\u3001\u793e\u5185\u3067\u8b70\u8ad6\u3092\u91cd\u306d\u308b\u3068\u4e3b\u89b3\u7684\u306a\u8996\u70b9\u306b\u504f\u308a\u3001\u6839\u672c\u7684\u306a\u8ab2\u984c\u3092\u898b\u843d\u3068\u3059\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u82e6\u6226\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u300c\u55b6\u696d\u4eba\u54e1\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u300d\u300c\u5546\u6750\u304c\u5e02\u5834\u30cb\u30fc\u30ba\u306b\u5408\u3063\u3066\u3044\u306a\u3044\u300d\u306a\u3069\u3001\u8907\u6570\u306e\u8981\u56e0\u304c\u7d61\u3093\u3067\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u6574\u7406\u3057\u3001\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u3001SWOT\u5206\u6790\u3092\u7528\u3044\u308b\u3068\u3001\u81ea\u793e\u306e\u5f37\u307f\u3068\u5f31\u307f\u3001\u5916\u90e8\u74b0\u5883\u306e\u6a5f\u4f1a\u3068\u8105\u5a01\u3092\u660e\u78ba\u5316\u3057\u3001\u8ab2\u984c\u89e3\u6c7a\u306e\u512a\u5148\u9806\u4f4d\u3092\u5b9a\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/gross-sales-analytics\">\u3010\u521d\u5fc3\u8005\u5411\u3051\u3011\u58f2\u4e0a\u5206\u6790\u3068\u306f\uff1f7\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u624b\u6cd5\u3092\u89e3\u8aac<\/a><\/p>\n<h3>\u63d0\u6848\u306e\u8aac\u5f97\u529b\u304c\u5897\u3059<\/h3>\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u3068\u3001\u9867\u5ba2\u3078\u306e\u63d0\u6848\u306b\u8aac\u5f97\u529b\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u81ea\u793e\u5546\u54c1\u306e\u5f37\u307f\u3084\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u660e\u78ba\u306b\u6574\u7406\u3057\u3001\u305d\u308c\u3092\u57fa\u306b\u3057\u305f\u63d0\u6848\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u63d0\u6848\u5185\u5bb9\u304c\u5177\u4f53\u6027\u3092\u5897\u3057\u3001\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u5546\u8ac7\u8cc7\u6599\u306e\u4f5c\u6210\u306b\u3082\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u5f79\u7acb\u3061\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001AIDA\u30e2\u30c7\u30eb\uff08\u6ce8\u610f\u3001\u8208\u5473\u3001\u6b32\u6c42\u3001\u884c\u52d5\uff09\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u52b9\u679c\u7684\u306b\u5f15\u304d\u51fa\u3057\u3001\u8ad6\u7406\u7684\u304b\u3064\u9b45\u529b\u7684\u306a\u5546\u8ac7\u306e\u6d41\u308c\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u9867\u5ba2\u304c\u63d0\u6848\u5185\u5bb9\u306b\u5171\u611f\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u5546\u8ac7\u306e\u6210\u529f\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><a id=\"sales-organization\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/sales-organization\" target=\"_blank\" rel=\"noopener\"><strong>\u25b6\ufe0e\u25b6\ufe0e\u58f2\u308c\u308b\u55b6\u696d\u30d1\u30fc\u30bd\u30f3\u306b\u5171\u901a\u3059\u308b4\u3064\u306e\u6cd5\u5247\u3068\u306f\uff1f<\/strong><\/a><\/p>\n<h2>\u55b6\u696d\u6226\u7565\u7acb\u6848\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af13\u9078<\/h2>\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306f\u8907\u6570\u306e\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u300c\u55b6\u696d\u6226\u7565\u3067\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d\u309213\u901a\u308a\u7d39\u4ecb\u3057\u307e\u3059\u3002<br \/>\n\u55b6\u696d\u6226\u7565\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u4ee5\u4e0b\u306e13\u9078\u3067\u3059\u3002<\/p>\n<ol>\n<li>3C\u5206\u6790<\/li>\n<li>5W1H\u6226\u7565<\/li>\n<li>SWOT\u5206\u6790<\/li>\n<li>TOWS\u5206\u6790\uff08\u30af\u30ed\u30b9SWOT\u5206\u6790\uff09<\/li>\n<li>4P\u5206\u6790<\/li>\n<li>STP\u5206\u6790<\/li>\n<li>PEST\u5206\u6790<\/li>\n<li>VRIO\u5206\u6790<\/li>\n<li>\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc<\/li>\n<li>\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790<\/li>\n<li>\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/li>\n<li>\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247<\/li>\n<li>\u30e9\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc\u6226\u7565<\/li>\n<\/ol>\n<h3>\u24603C\u5206\u6790<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-329992\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/01\/2fe6f895693b89eee0e39c3b5e4360a3.png\" alt=\"\" width=\"640\" height=\"410\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/01\/2fe6f895693b89eee0e39c3b5e4360a3.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/01\/2fe6f895693b89eee0e39c3b5e4360a3-300x192.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/01\/2fe6f895693b89eee0e39c3b5e4360a3-768x492.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>3C\u5206\u6790\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u8981\u7d20\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u81ea\u793e\u306e\u73fe\u72b6\u3084\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3092\u628a\u63e1\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<ul>\n<li>Company\uff08\u81ea\u793e\uff09\uff1a\u81ea\u793e\u306e\u696d\u7e3e\u3084\u5f37\u307f\u30fb\u5f31\u307f\u3092\u628a\u63e1\u3059\u308b<\/li>\n<li>Customer\uff08\u5e02\u5834\/\u9867\u5ba2\uff09\uff1a\u81ea\u793e\u306e\u9867\u5ba2\u5c64\u3092\u5206\u6790\u3057\u3001\u5e02\u5834\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b<\/li>\n<li>Competitor\uff08\u7af6\u5408\uff09\uff1a\u7af6\u5408\u4ed6\u793e\u306e\u5546\u6750\u3084\u696d\u7e3e\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u304c\u52a3\u3063\u3066\u3044\u308b\u90e8\u5206\u3092\u898b\u3064\u3051\u308b<\/li>\n<\/ul>\n<p>\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u3092\u628a\u63e1\u3057\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u5e02\u5834\u52d5\u5411\u3092\u78ba\u8a8d\u3057\u3064\u3064\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u306e\u571f\u53f0\u3092\u7bc9\u304d\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3088\u304f\u4f7f\u308f\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u304c\u3001\u55b6\u696d\u6226\u7565\u7b56\u5b9a\u6642\u306b\u3082\u6d3b\u7528\u3067\u304d\u308b\u624b\u6cd5\u306a\u306e\u3067\u899a\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u969b\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a class=\"ProsemirrorEditor-link\" href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/marketing-strategy\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\uff1f\u7acb\u6848\u306e\u624b\u9806\u3068\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac<\/a><\/p>\n<h3>\u24615W1H\u5206\u6790<\/h3>\n<p>5W1H\u306f\u3001\u4ee5\u4e0b\u306e5\u3064\u306e\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u3001\u60c5\u5831\u306e\u4f1d\u9054\u3084\u5171\u6709\u3001\u6587\u7ae0\u4f5c\u6210\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u5834\u9762\u3067\u6d3b\u7528\u3067\u304d\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<ul>\n<li>When\uff08\u3044\u3064\uff09<\/li>\n<li>Where\uff08\u3069\u3053\u3067\uff09<\/li>\n<li>Who\uff08\u8ab0\u304c\uff09<\/li>\n<li>What\uff08\u4f55\u3092\uff09<\/li>\n<li>Why\uff08\u306a\u305c\uff09<\/li>\n<li>How\uff08\u3069\u306e\u3088\u3046\u306b\uff09<\/li>\n<\/ul>\n<p>\u305f\u3068\u3048\u3070\u30015W1H\u3092\u7528\u3044\u3066\u5831\u544a\u3092\u884c\u3046\u3068\u3001\u8ab0\u306b\u3067\u3082\u5206\u304b\u308a\u3084\u3059\u304f\u7c21\u6f54\u306a\u5185\u5bb9\u306b\u307e\u3068\u3081\u3089\u308c\u3001\u8aa4\u89e3\u306e\u30ea\u30b9\u30af\u3082\u4f4e\u6e1b\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u3053\u306e\u624b\u6cd5\u306f4P\u5206\u6790\u306e\u8003\u3048\u65b9\u3068\u3082\u95a2\u9023\u3057\u3066\u304a\u308a\u3001\u6226\u7565\u304c\u65ad\u7247\u5316\u3057\u305f\u5834\u5408\u306b5W1H\u3092\u4f7f\u3063\u3066\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u5168\u4f53\u50cf\u3092\u7d71\u4e00\u7684\u306b\u6349\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u30015W1H\u306e\u300c\u554f\u3044\u300d\u306f\u591a\u69d8\u306a\u8ad6\u70b9\u306b\u9069\u7528\u3067\u304d\u308b\u305f\u3081\u3001\u975e\u5e38\u306b\u6c4e\u7528\u6027\u304c\u9ad8\u3044\u70b9\u3082\u7279\u9577\u3067\u3059\u3002<\/p>\n<h4>When\uff08\u3044\u3064\uff09<\/h4>\n<p>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u958b\u59cb\u6642\u671f\u3084\u671f\u9593\u306e\u5206\u6790\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u88fd\u54c1\u3060\u3051\u3067\u306a\u304f\u3001\u7af6\u5408\u4ed6\u793e\u306e\u8ca9\u58f2\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u671f\u9593\u3082\u691c\u8a0e\u3057\u3001\u6700\u9069\u306a\u6642\u671f\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306e\u8981\u7d20\u3067\u3059\u3002<\/p>\n<h4>Where\uff08\u3069\u3053\u3067\uff09<\/h4>\n<p>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9867\u5ba2\u306b\u5c4a\u3051\u308b\u969b\u306e\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3084\u6d41\u901a\u7d4c\u8def\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u5e97\u8217\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u306a\u3069\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u6700\u3082\u5229\u7528\u3057\u3084\u3059\u3044\u30c1\u30e3\u30cd\u30eb\u306f\u3069\u3053\u304b\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u306e\u30b7\u30c1\u30e5\u30a8\u30fc\u30b7\u30e7\u30f3\u3082\u8003\u616e\u3057\u307e\u3059\u3002<\/p>\n<h4>Who\uff08\u8ab0\u304c\uff09<\/h4>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u50cf\u3001\u3064\u307e\u308a\u30da\u30eb\u30bd\u30ca\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f01\u696d\u304c\u8ab0\u306b\u5546\u54c1\u3092\u58f2\u308a\u305f\u3044\u306e\u304b\u3001\u3069\u3046\u3044\u3063\u305f\u5c5e\u6027\u306e\u4eba\u7269\u304c\u8cfc\u5165\u3092\u691c\u8a0e\u3059\u308b\u306e\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u958b\u767a\u30c1\u30fc\u30e0\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306a\u3069\u3001\u5546\u54c1\u304c\u9867\u5ba2\u306b\u5c4a\u304f\u307e\u3067\u306b\u95a2\u308f\u308b\u3059\u3079\u3066\u306e\u300cWho\u300d\u3092\u8003\u3048\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u3053\u306e\u5206\u6790\u306b\u3088\u308a\u3001\u65b0\u305f\u306a\u8ab2\u984c\u3084\u30a2\u30a4\u30c7\u30a2\u304c\u767a\u898b\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h4>What\uff08\u4f55\u3092\uff09<\/h4>\n<p>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u81ea\u4f53\u306e\u5206\u6790\u306b\u52a0\u3048\u3066\u3001\u305d\u306e\u5546\u54c1\u304c\u9867\u5ba2\u306b\u63d0\u4f9b\u3067\u304d\u308b\u4fa1\u5024\u3082\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n<p>\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u306f\u3001\u300c\u305d\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u3067\u81ea\u5206\u306b\u3069\u3093\u306a\u4fa1\u5024\u304c\u3042\u308b\u306e\u304b\u300d\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u9867\u5ba2\u304c\u4fa1\u5024\u3092\u611f\u3058\u308b\u300cWhat\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u304c\u5546\u54c1\u3092\u901a\u3058\u3066\u9867\u5ba2\u306b\u63d0\u4f9b\u3057\u305f\u3044\u4fa1\u5024\u304c\u660e\u78ba\u5316\u3057\u307e\u3059\u3002<\/p>\n<h4>Why\uff08\u306a\u305c\uff09<\/h4>\n<p>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u76ee\u7684\u3084\u30b4\u30fc\u30eb\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f01\u696d\u304c\u300c\u306a\u305c\u3053\u306e\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u7406\u7531\u306f\u3001\u88fd\u54c1\u306e\u4fa1\u5024\u3084\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u304c\u300c\u306a\u305c\u305d\u306e\u5546\u54c1\u3092\u6b32\u3057\u3044\u306e\u304b\u300d\u3068\u3044\u3046\u8996\u70b9\u304b\u3089\u5e02\u5834\u306e\u30cb\u30fc\u30ba\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h4>How\uff08\u3069\u306e\u3088\u3046\u306b\uff09<\/h4>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3063\u3066\u3082\u3089\u3044\u3001\u8cfc\u8cb7\u306b\u5c0e\u304f\u305f\u3081\u306e\u65b9\u6cd5\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>\u5e83\u544a\u3092\u4f7f\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3084\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u9001\u4fe1\u306a\u3069\u3001\u8ca9\u4fc3\u6d3b\u52d5\u306e\u624b\u6cd5\u3084\u983b\u5ea6\u3001\u4e88\u7b97\u3092\u8003\u616e\u3057\u3066\u6700\u9069\u306a\u65b9\u6cd5\u3092\u9078\u3073\u307e\u3059\u3002<\/p>\n<h3>\u2462SWOT\u5206\u6790<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23925\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2018\/07\/swot5-e1666836330360.jpg\" alt=\"\" width=\"640\" height=\"353\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2018\/07\/swot5-e1666836330360.jpg 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2018\/07\/swot5-e1666836330360-300x165.jpg 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2018\/07\/swot5-e1666836330360-768x423.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u81ea\u793e\u306e\u73fe\u72b6\u628a\u63e1\u306b\u306f\u3001SWOT\u5206\u6790\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>SWOT\u5206\u6790\u3068\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u8981\u7d20\u3092\u5206\u6790\u3057\u3066\u81ea\u793e\u306e\u8ab2\u984c\u3084\u7acb\u3061\u4f4d\u7f6e\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>Strength\uff1a\u5f37\u307f<\/li>\n<li>Weakness\uff1a\u5f31\u307f<\/li>\n<li>Opportunity\uff1a\u6a5f\u4f1a<\/li>\n<li>Threat\uff1a\u8105\u5a01<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u3001\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3001\u3055\u3089\u306b\u30d7\u30e9\u30b9\u8981\u56e0\u3068\u30de\u30a4\u30ca\u30b9\u8981\u56e0\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>Strength\uff1a\u5185\u90e8\u74b0\u5883\/\u30d7\u30e9\u30b9\u8981\u56e0<\/li>\n<li>Weakness\uff1a\u5185\u90e8\u74b0\u5883\/\u30de\u30a4\u30ca\u30b9\u8981\u56e0<\/li>\n<li>Opportunity\uff1a\u5916\u90e8\u74b0\u5883\/\u30d7\u30e9\u30b9\u8981\u56e0<\/li>\n<li>Threat\uff1a\u5916\u90e8\u74b0\u5883\/\u30de\u30a4\u30ca\u30b9\u8981\u56e0<\/li>\n<\/ul>\n<p>\u4e0a\u8a18\u306e4\u3064\u306e\u8981\u7d20\u3092\u8ef8\u306b\u3057\u3066\u3001\u81ea\u793e\u304c\u7f6e\u304b\u308c\u3066\u3044\u308b\u72b6\u6cc1\u3092\u5185\u5916\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u5206\u6790\u3067\u306f\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u306e\u8996\u70b9\u304c\u5f37\u304f\u306a\u308a\u3084\u3059\u304f\u3001\u81ea\u793e\u3067\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u304c\u96e3\u3057\u3044\u5916\u90e8\u74b0\u5883\u306b\u3064\u3044\u3066\u306f\u5f8c\u56de\u3057\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067SWOT\u5206\u6790\u306b\u3088\u308a\u5916\u90e8\u74b0\u5883\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u601d\u308f\u306c\u4e8b\u614b\u304c\u8d77\u304d\u308b\u524d\u306b\u5bfe\u7b56\u3092\u8003\u6848\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/about-swot-analysis\">SWOT\u5206\u6790\u3068\u306f\uff1f\u4e8b\u4f8b\u3084\u5206\u6790\u624b\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n<h3>\u2463TOWS\u5206\u6790\uff08\u30af\u30ed\u30b9SWOT\u5206\u6790\uff09<\/h3>\n<p>SWOT\u5206\u6790\u304b\u3089\u6d3e\u751f\u3057\u305fTOWS\u5206\u6790\u306f\u3001\u30af\u30ed\u30b9SWOT\u5206\u6790\u3068\u3082\u8a00\u308f\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p>\u5185\u90e8\u74b0\u5883\/\u5916\u90e8\u74b0\u5883\u3068\u30d7\u30e9\u30b9\u8981\u56e0\/\u30de\u30a4\u30ca\u30b9\u8981\u56e0\u305d\u308c\u305e\u308c\u3092\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u639b\u3051\u5408\u308f\u305b\u3066\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>S\u00d7O<\/strong>\uff08\u5f37\u307f\u00d7\u6a5f\u4f1a\uff09\uff1a\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u305f\u6a5f\u4f1a\u5275\u51fa\u3092\u8003\u3048\u308b<\/li>\n<li><strong>S\u00d7T<\/strong>\uff08\u5f37\u307f\u00d7\u8105\u5a01\uff09\uff1a\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3066\u8105\u5a01\u3078\u306e\u5bfe\u51e6\u65b9\u6cd5\u3092\u8003\u3048\u308b<\/li>\n<li><strong>W\u00d7O<\/strong>\uff08\u5f31\u307f\u00d7\u6a5f\u4f1a\uff09\uff1a\u81ea\u793e\u306e\u5f31\u307f\u3092\u88dc\u5b8c\u3057\u3066\u6a5f\u4f1a\u640d\u5931\u3092\u9632\u3050\u65b9\u6cd5\u3092\u8003\u3048\u308b<\/li>\n<li><strong>W\u00d7T<\/strong>\uff08\u5f31\u307f\u00d7\u8105\u5a01\uff09\uff1a\u81ea\u793e\u306e\u5f31\u307f\u3092\u88dc\u5b8c\u3057\u3066\u8105\u5a01\u3092\u6700\u5c0f\u5316\u3059\u308b\u65b9\u6cd5\u3092\u8003\u3048\u308b<\/li>\n<\/ul>\n<p>\u4e00\u3064\u3072\u3068\u3064\u306e\u8981\u7d20\u3092\u30af\u30ed\u30b9\u3055\u305b\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u3064\u306a\u304c\u308a\u304c\u660e\u78ba\u306b\u306a\u308a\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u65b9\u6cd5\u304c\u898b\u3064\u304b\u308a\u307e\u3059\u3002<\/p>\n<p><b>\u25b6<\/b><a id=\"senses-serviceguide\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-serviceguide\" target=\"_blank\" rel=\"noopener\"><b>\u3010\u8a73\u7d30\u8cc7\u6599\u3011SWOT\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u84c4\u7a4d\u30fb\u5206\u6790\u306b\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb\u3068\u306f\uff1f<\/b><\/a><\/p>\n<h3>\u24644P\u5206\u6790<\/h3>\n<p>4P\u5206\u6790\u306f\u81ea\u793e\u5546\u6750\u3092\u8ef8\u306b\u3057\u3066\u55b6\u696d\u6226\u7565\u3092\u8003\u3048\u308b\u624b\u6cd5\u3067\u3059\u30024P\u306f\u3001\u305d\u308c\u305e\u308c\u4ee5\u4e0b\u306e4\u3064\u306e\u8981\u7d20\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>Product\uff08\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\uff09<\/li>\n<li>Price\uff08\u4fa1\u683c\uff09<\/li>\n<li>Place\uff08\u6d41\u901a\u30fb\u30c1\u30e3\u30cd\u30eb\uff09<\/li>\n<li>Promotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5\uff09<\/li>\n<\/ul>\n<p>\u305f\u3068\u3048\u3070\u65b0\u30b5\u30fc\u30d3\u30b9\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u305f\u969b\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u5e83\u3081\u3066\u3044\u304f\u306e\u304b\u306e\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3068\u304d\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b4P\u5206\u6790\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>Product\uff1a\u30ea\u30ea\u30fc\u30b9\u3057\u305f\u65b0\u30b5\u30fc\u30d3\u30b9<\/li>\n<li>Price\uff1a\u30ea\u30ea\u30fc\u30b9\u304b\u3089\u534a\u5e74\u9593\u306f\u521d\u671f\u8cbb\u7528\u30920\u5186\u306b\u3059\u308b<\/li>\n<li>Place\uff1a\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3068SNS\u5e83\u544a\u3092\u30e1\u30a4\u30f3\u306b\u3057\u305fWEB\u5e83\u544a<\/li>\n<li>Promotion\uff1a\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3092\u914d\u7f6e\u3057\u3066\u3001WEB\u5e83\u544a\u7d4c\u7531\u306e\u554f\u3044\u5408\u308f\u305b\u306b\u30b9\u30d4\u30fc\u30c7\u30a3\u306b\u5bfe\u5fdc\u3059\u308b<\/li>\n<\/ul>\n<p>\u4e0a\u8a18\u306f\u4e00\u4f8b\u3067\u3059\u304c\u3001\u3053\u306e\u3088\u3046\u306b\u5177\u4f53\u7684\u306b\u65bd\u7b56\u5185\u5bb9\u3092\u8003\u3048\u308b\u3068\u304d\u306b\u3082\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<h3>\u2465STP\u5206\u6790<\/h3>\n<p>STP\u5206\u6790\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u8981\u7d20\u304b\u3089\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u3068\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3057\u3001\u307b\u304b\u306e\u3055\u307e\u3056\u307e\u306a\u6226\u7565\u306e\u571f\u53f0\u3092\u69cb\u7bc9\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<ul>\n<li>Segmentation\uff1a\u5e02\u5834\u306e\u9867\u5ba2\u5c64\u3092\u5c5e\u6027\u3084\u30cb\u30fc\u30ba\u306b\u3088\u3063\u3066\u7d30\u5206\u5316\u3059\u308b<\/li>\n<li>Targeting\uff1a\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u305f\u5e02\u5834\u306e\u306a\u304b\u304b\u3089\u3001\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u5c64\u3092\u62bd\u51fa\u3059\u308b<\/li>\n<li>Positioning\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u5e02\u5834\u306e\u306a\u304b\u3067\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n<\/ul>\n<p>\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u3084\u7acb\u3061\u4f4d\u7f6e\u306e\u660e\u78ba\u5316\u306b\u3088\u308a\u3001\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u6ce8\u529b\u3059\u3079\u304d\u5e02\u5834\u3092\u898b\u3064\u3051\u51fa\u3057\u305f\u308a\u7af6\u5408\u306b\u6253\u3061\u52dd\u3064\u305f\u3081\u306e\u65b9\u6cd5\u3092\u8003\u3048\u305f\u308a\u3059\u308b\u969b\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n<h3>\u2466PEST\u5206\u6790<\/h3>\n<p>\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u30de\u30af\u30ed\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u306b\u306fPEST\u5206\u6790\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002PEST\u5206\u6790\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u8981\u7d20\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>Politics\uff1a\u653f\u6cbb<\/li>\n<li>Economy\uff1a\u7d4c\u6e08<\/li>\n<li>Society\uff1a\u793e\u4f1a<\/li>\n<li>Technology\uff1a\u6280\u8853<\/li>\n<\/ul>\n<p>\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u30de\u30af\u30ed\u74b0\u5883\u306b\u3064\u3044\u3066\u306e\u7406\u89e3\u306f\u3001\u30ea\u30b9\u30af\u30d8\u30c3\u30b8\u306e\u610f\u5473\u5408\u3044\u3067\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<br \/>\n\u305f\u3060\u3057\u30de\u30af\u30ed\u74b0\u5883\u306f\u5909\u5316\u304c\u6fc0\u3057\u3044\u305f\u3081\u5148\u3005\u306e\u4e88\u6e2c\u306f\u96e3\u3057\u3044\u306e\u3067\u3001\u3053\u307e\u3081\u306b\u691c\u8a0e\u3059\u308b\u6a5f\u4f1a\u3092\u8a2d\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u2467VRIO\u5206\u6790<\/h3>\n<p>VRIO\u5206\u6790\u306f\u7d4c\u55b6\u8cc7\u6e90\u306e\u8996\u70b9\u3067\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<ul>\n<li>Value\uff08\u7d4c\u6e08\u7684\u4fa1\u5024\uff09\uff1a\u5e02\u5834\u3084\u793e\u4f1a\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304b<\/li>\n<li>Rarity\uff08\u5e0c\u5c11\u6027\uff09\uff1a\u81ea\u793e\u306e\u7d4c\u55b6\u8cc7\u6e90\u306b\u3069\u306e\u304f\u3089\u3044\u306e\u5e0c\u5c11\u6027\u304c\u3042\u308b\u306e\u304b<\/li>\n<li>Imitability\uff08\u6a21\u5023\u53ef\u80fd\u6027\uff09\uff1a\u81ea\u793e\u306e\u7d4c\u55b6\u8cc7\u6e90\u3092\u4ed6\u793e\u304c\u6a21\u5023\u3067\u304d\u308b\u304b<\/li>\n<li>Organization\uff08\u7d44\u7e54\uff09\uff1a\u81ea\u793e\u306e\u7d4c\u55b6\u8cc7\u6e90\u3092\u6d3b\u304b\u3059\u305f\u3081\u306e\u7d44\u7e54\u4f53\u5236\u306f\u69cb\u7bc9\u3055\u308c\u3066\u3044\u308b\u304b<\/li>\n<\/ul>\n<p>VRIO\u5206\u6790\u3067\u306f\u3001\u81ea\u793e\u306e\u8996\u70b9\u3067\u5206\u6790\u3092\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n<p>\u7279\u5b9a\u306e\u7d4c\u55b6\u8cc7\u6e90\u3092\u5916\u6ce8\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u5916\u6ce8\u306f\u5931\u3063\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u5916\u90e8\u30ea\u30bd\u30fc\u30b9\u306f\u524a\u9664\u3057\u3066\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u2468\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc<\/h3>\n<p>\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3068\u306f\u3001\u8ab2\u984c\u306e\u539f\u56e0\u3092\u8ffd\u7a76\u3059\u308b\u305f\u3081\u306e\u8ad6\u7406\u7684\u601d\u8003\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u3092\u5206\u89e3\u3057\u3066\u7d10\u3065\u3051\u3066\u8003\u3048\u3066\u3044\u304f\u3053\u3068\u3067\u679d\u5206\u304b\u308c\u3057\u305f\u6a39\u6728\u306e\u3088\u3046\u306a\u304b\u305f\u3061\u306b\u306a\u308b\u305f\u3081\u300c\u601d\u8003\u306e\u6728\uff08\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\uff09\u300d\u3068\u3044\u3046\u540d\u79f0\u304c\u3064\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u58f2\u4e0a\u304c\u5411\u4e0a\u3057\u306a\u3044\u300d\u8ab2\u984c\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u5834\u5408\u3001\u8981\u7d20\u3068\u3057\u3066\u300c\u9867\u5ba2\u5358\u4fa1\u304c\u4f4e\u3044\u300d\u300c\u65b0\u898f\u958b\u62d3\u6570\u304c\u5c11\u306a\u3044\u300d\u300c\u7d99\u7d9a\u7387\u304c\u4f4e\u4e0b\u3057\u3066\u3044\u308b\u300d\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u3092\u3055\u3089\u306b\u5206\u89e3\u3057\u3066\u539f\u56e0\u8981\u7d20\u3092\u8ffd\u6c42\u3057\u3066\u3044\u304f\u3068\u3001\u672c\u8cea\u7684\u306a\u8ab2\u984c\u306b\u6c17\u3065\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u2469\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-378515\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/03\/cb4ac340ca71325b90760fc858b93b56-e1734929125293.png\" alt=\"\" width=\"640\" height=\"229\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/03\/cb4ac340ca71325b90760fc858b93b56-e1734929125293.png 960w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/03\/cb4ac340ca71325b90760fc858b93b56-e1734929125293-300x108.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/03\/cb4ac340ca71325b90760fc858b93b56-e1734929125293-768x275.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790\u3068\u306f\u300cValue\uff1d\u4fa1\u5024\u300d\u300cChain\uff1d\u9023\u9396\u300d\u3068\u3044\u3046\u610f\u5473\u304b\u3089\u3001\u5546\u6750\u306e\u88fd\u9020\u304b\u3089\u9867\u5ba2\u306e\u5143\u306b\u5c4a\u304f\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u3046\u3061\u3001\u4fa1\u5024\u304c\u3069\u306e\u3088\u3046\u306b\u9023\u9396\u3057\u3066\u3044\u304f\u306e\u304b\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p>\u4f01\u696d\u6d3b\u52d5\u3092\u300c\u4e3b\u6d3b\u52d5\u300d\u3068\u300c\u652f\u63f4\u6d3b\u52d5\u300d\u306b\u5206\u3051\u3001\u305d\u308c\u305e\u308c\u306b\u3064\u3044\u3066\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>\u5404\u6d3b\u52d5\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066\u3001\u3069\u306e\u30d5\u30a7\u30fc\u30ba\u304c\u5927\u304d\u306a\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u3001\u81ea\u793e\u306e\u8ab2\u984c\u628a\u63e1\u3084\u5f37\u307f\u3078\u306e\u30ea\u30bd\u30fc\u30b9\u96c6\u4e2d\u306a\u3069\u306b\u3064\u306a\u3052\u307e\u3059\u3002<\/p>\n<p>\u30e2\u30ce\u306e\u9023\u9396\u3068\u306a\u308b\u300c\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u300d\u3068\u4f3c\u3066\u3044\u307e\u3059\u304c\u3001\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u306f\u4fa1\u5024\u306b\u91cd\u70b9\u3092\u304a\u3044\u305f\u5206\u6790\u3067\u3042\u308b\u70b9\u3001\u4f01\u696d\u6d3b\u52d5\u3092\u5206\u3051\u308b\u70b9\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u246a\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/h3>\n<p>\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\uff085\u30d5\u30a9\u30fc\u30b9\u5206\u6790\uff09\u306f\u3001\u30d5\u30a9\u30fc\u30b9\u3064\u307e\u308a\u8105\u5a01\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u306e\u30ea\u30b9\u30af\u3068\u306a\u308a\u5f97\u308b\u8981\u7d20\u3092\u628a\u63e1\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u306e\u5bfe\u8c61\u3068\u306a\u308b5\u3064\u306e\u8105\u5a01\u3068\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u65b0\u898f\u53c2\u5165\u8005\u306e\u8105\u5a01<\/li>\n<li>\u58f2\u308a\u624b\uff08\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\uff09\u306e\u4ea4\u6e09\u529b<\/li>\n<li>\u8cb7\u3044\u624b\uff08\u9867\u5ba2\uff09\u306e\u4ea4\u6e09\u529b<\/li>\n<li>\u65e2\u5b58\u5e02\u5834\u5185\u3067\u306e\u7af6\u5408\u4ed6\u793e\u306e\u8105\u5a01<\/li>\n<li>\u4ee3\u66ff\u54c1\uff08\u7570\u696d\u7a2e\u306e\u4ed6\u793e\u88fd\u54c1\uff09\u306e\u8105\u5a01<\/li>\n<\/ul>\n<p>\u4e0a\u8a18\u306e5\u3064\u306e\u8981\u7d20\u306f\u3001\u540c\u696d\u754c\u5185\u3067\u306e\u7af6\u5408\u4ed6\u793e\u3092\u4e2d\u5fc3\u306b\u304a\u3044\u3066\u30014\u3064\u306e\u8981\u7d20\u304c\u4e2d\u5fc3\u3078\u3068\u5411\u304b\u3044\u4f5c\u7528\u3057\u3066\u3044\u308b\u95a2\u4fc2\u6027\u3067\u3059\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u304c\u76f8\u4e92\u306b\u3069\u3046\u95a2\u308f\u308a\u5408\u3046\u306e\u304b\u3092\u5206\u6790\u3057\u3001\u4e8b\u524d\u306b\u8105\u5a01\u3078\u306e\u5bfe\u7b56\u3092\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p><a id=\"senses-bi\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-bi\" target=\"_blank\" rel=\"noopener\"><b>\u25b6\u25b6\u55b6\u696d\u30c7\u30fc\u30bf\u3092\u9ad8\u901f\u30fb\u67d4\u8edf\u306b\u96c6\u8a08\u30fb\u53ef\u8996\u5316\u3057\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u3092\u4fc3\u9032\u3059\u308b\u30c4\u30fc\u30eb\u306e\u8a73\u7d30\u3092\u898b\u308b<\/b><\/a><\/p>\n<h3>\u246b\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247<\/h3>\n<p>\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u3068\u306f\u3001\u7d4c\u6e08\u306b\u304a\u3044\u3066\u3001\u3042\u308b\u7d50\u679c\u306e80\uff05\u306f\u3001\u7279\u5b9a\u306e20\uff05\u306e\u539f\u56e0\u306b\u8d77\u56e0\u3059\u308b\uff0880:20\u306e\u6cd5\u5247\uff09\u3053\u3068\u3092\u6307\u3057\u305f\u6cd5\u5247\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u58f2\u4e0a\u5168\u4f53\u306e\u5927\u90e8\u5206\uff0880%\uff09\u304c\u4e00\u90e8\u306e\u4e3b\u8981\u9867\u5ba2\uff08\u30c8\u30c3\u30d720%\uff09\u304b\u3089\u3082\u305f\u3089\u3055\u308c\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u306b\u57fa\u3065\u3044\u3066\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u3001\u4e3b\u8981\u9867\u5ba2\u306b\u6ce8\u529b\u3057\u3001\u52b9\u7387\u7684\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u914d\u5206\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u306f\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u306e\u6210\u679c\u306e\u3046\u3061\u3001\u6700\u3082\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u4e0a\u4f4d20%\u306e\u6d3b\u52d5\u304c\u4e3b\u8981\u8981\u56e0\u3060\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u306b\u57fa\u3065\u3044\u3066\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u3001\u4e0a\u4f4d\u306e\u6d3b\u52d5\u3092\u3088\u308a\u5f37\u5316\u3057\u3001\u4ed6\u306e\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u307e\u305f\u306f\u7701\u7565\u3059\u308b\u3053\u3068\u3067\u3001\u5168\u4f53\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3067\u6700\u5927\u306e\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u306f\u30a4\u30bf\u30ea\u30a2\u306e\u7d4c\u6e08\u5b66\u8005\u30f4\u30a3\u30eb\u30d5\u30ec\u30c9\u30fb\u30d1\u30ec\u30fc\u30c8\u306b\u3088\u308b\u7d4c\u9a13\u5247\u3067\u3042\u308b\u305f\u3081\u3001\u3042\u304f\u307e\u3067\u76ee\u5b89\u306e\u6570\u5024\u3067\u3059\u3002\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u3060\u3051\u3067\u306a\u304f\u3001\u4ed6\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u5408\u308f\u305b\u3066\u6d3b\u7528\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u246c\u30e9\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc\u6226\u7565<\/h3>\n<p>\u30e9\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc\u6226\u7565\u3068\u306f\u3001\u7af6\u4e89\u74b0\u5883\u3067\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u7387\u7684\u306b\u6295\u5165\u3059\u308b\u65b9\u6cd5\u3092\u793a\u3059\u539f\u5247\u3067\u3059\u3002<\/p>\n<p>\u300c\u7b2c\u4e00\u6cd5\u5247\uff08\u5f31\u8005\u306e\u6cd5\u5247\uff09\u300d\u306f\u3001\u5175\u529b\u304c\u305d\u306e\u307e\u307e\u6226\u95d8\u529b\u306b\u76f4\u7d50\u3059\u308b\u3053\u3068\u3092\u793a\u3057\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u5c11\u306a\u3044\u4f01\u696d\u306f\u5927\u624b\u3068\u76f4\u63a5\u7af6\u4e89\u305b\u305a\u3001\u30cb\u30c3\u30c1\u5e02\u5834\u3084\u7279\u5b9a\u306e\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u96c6\u4e2d\u3059\u308b\u3079\u304d\u3060\u3068\u63d0\u6848\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u5730\u57df\u3084\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3067\u72ec\u81ea\u306e\u5730\u4f4d\u3092\u7bc9\u3051\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u300c\u7b2c\u4e8c\u6cd5\u5247\uff08\u5f37\u8005\u306e\u6cd5\u5247\uff09\u300d\u306f\u3001\u6226\u95d8\u529b\u304c\u5175\u529b\u306e\u4e8c\u4e57\u306b\u6bd4\u4f8b\u3059\u308b\u3053\u3068\u3092\u793a\u3057\u3001\u5f37\u8005\u306f\u30ea\u30bd\u30fc\u30b9\u3092\u7279\u5b9a\u5206\u91ce\u306b\u96c6\u4e2d\u3055\u305b\u308b\u3053\u3068\u3067\u5727\u5012\u7684\u306a\u5e02\u5834\u30b7\u30a7\u30a2\u3068\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3092\u78ba\u7acb\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sales\/what-is-lanchester-strategy\">\u30e9\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc\u6226\u7565\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u3068\u6210\u529f\u4e8b\u4f8b\u7d39\u4ecb<\/a><\/p>\n<h2>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b<\/h2>\n<p>\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u306b\u304a\u3044\u3066\u306f\u3001\u5b9f\u969b\u306e\u696d\u52d9\u30d5\u30ed\u30fc\u3084\u5e02\u5834\u74b0\u5883\u3092\u8e0f\u307e\u3048\u305f\u8a08\u753b\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5b9f\u8df5\u7684\u3067\u6210\u679c\u306b\u7d50\u3073\u3064\u304f\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u5177\u4f53\u7684\u306a\u30b1\u30fc\u30b9\u3092\u3082\u3068\u306b\u3001\u5b9f\u52d9\u306b\u5373\u3057\u305f\u55b6\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>1. \u76ee\u7684\u306e\u660e\u78ba\u5316\u3068\u73fe\u72b6\u306e\u628a\u63e1<\/h3>\n<p>\u4f8b\u3048\u3070\u3001\u3042\u308bBtoB\u5411\u3051\u306eIT\u30b5\u30fc\u30d3\u30b9\u4f01\u696d\u304c\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3092\u5f37\u5316\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u4f01\u696d\u306e\u76ee\u6a19\u306f\u3001\u300c\u534a\u5e74\u4ee5\u5185\u306b\u65b0\u898f\u9867\u5ba2\u309230\u793e\u7372\u5f97\u3057\u3001\u5e74\u9593\u58f2\u4e0a\u309220%\u5897\u52a0\u3055\u305b\u308b\u300d\u3053\u3068\u3067\u3059\u3002\u76ee\u6a19\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u6226\u7565\u306e\u65b9\u5411\u6027\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u73fe\u72b6\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001\u904e\u53bb\u306e\u55b6\u696d\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u305f\u3068\u3053\u308d\u3001\u65b0\u898f\u5546\u8ac7\u306e\u7372\u5f97\u6570\u306f\u591a\u3044\u3082\u306e\u306e\u3001\u6210\u7d04\u7387\u304c\u4f4e\u3044\u3053\u3068\u304c\u8ab2\u984c\u3067\u3042\u308b\u3068\u5224\u660e\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u3092\u8e0f\u307e\u3048\u3001\u6226\u7565\u3092\u7acb\u6848\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>2. \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u8ab2\u984c\u306e\u7279\u5b9a<\/h3>\n<p>\u6b21\u306b\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u554f\u984c\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u6570\u30d1\u30bf\u30fc\u30f3\u3001\u4f8b\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h4>\u55b6\u696d\u8ab2\u984c\u306e\u7279\u5b9a<\/h4>\n<p>\u6210\u7d04\u7387\u304c\u4f4e\u3044\u7406\u7531\u3092\u63a2\u308b\u305f\u3081\u306b\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790\u3067\u5206\u89e3\u3057\u305f\u7d50\u679c\u3001\u63d0\u6848\u6bb5\u968e\u3067\u306e\u8aac\u5f97\u529b\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u539f\u56e0\u3068\u8003\u3048\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u55b6\u696d\u62c5\u5f53\u8005\u304c\u63d0\u4f9b\u3059\u308b\u30d7\u30ec\u30bc\u30f3\u8cc7\u6599\u306e\u8cea\u304c\u4f4e\u304f\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u304c\u5341\u5206\u306b\u4f1d\u308f\u3063\u3066\u3044\u306a\u304b\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<h4>\u5e02\u5834\u74b0\u5883\u306e\u5206\u6790\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/h4>\n<p>\u5e02\u5834\u5206\u6790\u306e\u7d50\u679c\u3001\u4f01\u696d\u898f\u6a21\u304c50\uff5e300\u540d\u306e\u4e2d\u5c0f\u4f01\u696d\u304c\u6700\u3082IT\u5c0e\u5165\u306b\u7a4d\u6975\u7684\u3067\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>STP\u5206\u6790\u3092\u6d3b\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u300c50\uff5e300\u540d\u898f\u6a21\u306e\u88fd\u9020\u696d\u304a\u3088\u3073\u30b5\u30fc\u30d3\u30b9\u696d\u306e\u4f01\u696d\u300d\u3068\u660e\u78ba\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001PEST\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u6d41\u308c\u304c\u52a0\u901f\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u3063\u305f\u305f\u3081\u3001\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u5f37\u304f\u6253\u3061\u51fa\u3059\u65b9\u91dd\u3092\u6c7a\u5b9a\u3057\u307e\u3057\u305f\u3002<\/p>\n<h4>\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u6df1\u5800\u308a\u3068\u30a2\u30d7\u30ed\u30fc\u30c1\u6226\u7565<\/h4>\n<p>RFM\u5206\u6790\u3092\u6d3b\u7528\u3057\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u305f\u7d50\u679c\u3001\u521d\u56de\u5951\u7d04\u5f8c\u306b\u8ffd\u52a0\u5c0e\u5165\u3059\u308b\u4f01\u696d\u304c\u591a\u3044\u3053\u3068\u304c\u5224\u660e\u3057\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u65bd\u7b56\u3068\u3057\u3066\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u63d0\u4f9b\u3057\u3001\u8ffd\u52a0\u5c0e\u5165\u3092\u4fc3\u9032\u3059\u308b\u6226\u7565\u3092\u63a1\u7528\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u65b0\u898f\u9867\u5ba2\u5411\u3051\u306b\u306f\u3001\u30bb\u30df\u30ca\u30fc\u3084\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u6d3b\u7528\u3057\u3001\u88fd\u54c1\u306e\u4fa1\u5024\u3092\u4f1d\u3048\u308b\u6a5f\u4f1a\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u3001\u6210\u7d04\u7387\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n<h3>3. \u55b6\u696d\u76ee\u6a19\u306e\u8a2d\u5b9a\u3068KPI\u306e\u7b56\u5b9a<\/h3>\n<p>\u55b6\u696d\u76ee\u6a19\u306e\u9054\u6210\u5ea6\u3092\u6e2c\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306eKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u6570\uff1a \u67085\u793e\uff08\u534a\u5e74\u306730\u793e\uff09<br \/>\n\u5546\u8ac7\u6210\u7d04\u7387\uff1a \u73fe\u72b620%\u219230%\u306b\u5411\u4e0a<br \/>\n\u30a2\u30c3\u30d7\u30bb\u30eb\u7387\uff1a \u65e2\u5b58\u9867\u5ba2\u306e\u8ffd\u52a0\u5c0e\u5165\u7387\u309210%\u5411\u4e0a<\/p>\n<p>KPI\u306e\u9032\u6357\u3092\u6bce\u6708\u78ba\u8a8d\u3057\u3001\u672a\u9054\u306e\u5834\u5408\u306f\u55b6\u696d\u6226\u7565\u3092\u9069\u5b9c\u898b\u76f4\u3057\u307e\u3059\u3002<\/p>\n<h3>4. \u5b9f\u884c\u8a08\u753b\u306e\u7b56\u5b9a\u3068\u7d99\u7d9a\u7684\u306a\u6539\u5584<\/h3>\n<p>\u5177\u4f53\u7684\u306a\u5b9f\u884c\u8a08\u753b\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>\u55b6\u696d\u65b9\u91dd\u306e\u6c7a\u5b9a\uff1a \u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u660e\u78ba\u5316\u3068\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306e\u6700\u9069\u5316<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u3054\u3068\u306e\u6226\u8853\u8a2d\u8a08\uff1a \u65b0\u898f\u9867\u5ba2\u306b\u306f\u30a6\u30a7\u30d3\u30ca\u30fc\u65bd\u7b56\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u306f\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u63d0\u4f9b<\/li>\n<li>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u6a19\u6e96\u5316\uff1a \u63d0\u6848\u8cc7\u6599\u306e\u7d71\u4e00\u3068\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u306e\u5b9f\u65bd<\/li>\n<\/ul>\n<p>\u307e\u305f\u30011\u30f6\u6708\u3054\u3068\u306b\u55b6\u696d\u30c1\u30fc\u30e0\u3067\u632f\u308a\u8fd4\u308a\u3092\u884c\u3044\u3001\u6210\u7d04\u7387\u3084\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u306e\u5909\u5316\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>KPI\u672a\u9054\u306e\u8981\u56e0\u3092\u7279\u5b9a\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u4fee\u6b63\u3059\u308b\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n<h2 class=\"\" data-start=\"0\" data-end=\"25\">\u55b6\u696d\u6226\u7565\u306b\u304a\u3051\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u7d44\u307f\u5408\u308f\u305b\u65b9<\/h2>\n<p class=\"\" data-start=\"27\" data-end=\"184\">\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u969b\u306b\u3001\u5358\u4e00\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3060\u3051\u3067\u306f\u8996\u91ce\u304c\u72ed\u304f\u306a\u308a\u3001\u5341\u5206\u306a\u5206\u6790\u3084\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u78ba\u4fdd\u3067\u304d\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u8907\u6570\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u89d2\u7684\u306b\u72b6\u6cc1\u3092\u5206\u6790\u3057\u3001\u6226\u7565\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u55b6\u696d\u6226\u7565\u306b\u304a\u3051\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u7d44\u307f\u5408\u308f\u305b\u65b9\u3092\u3044\u304f\u3064\u304b\u306e\u5177\u4f53\u4f8b\u3092\u4ea4\u3048\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3 class=\"\" data-start=\"186\" data-end=\"210\">1. <strong data-start=\"193\" data-end=\"210\">SWOT\u5206\u6790 + 3C\u5206\u6790<\/strong><\/h3>\n<h4 class=\"\" data-start=\"212\" data-end=\"224\">\u7d44\u307f\u5408\u308f\u305b\u65b9:<\/h4>\n<ul data-start=\"225\" data-end=\"308\">\n<li class=\"\" data-start=\"225\" data-end=\"305\">\n<p class=\"\" data-start=\"227\" data-end=\"305\"><strong data-start=\"227\" data-end=\"237\">SWOT\u5206\u6790<\/strong>\u3067\u81ea\u793e\u306e\u5f37\u307f\u3001\u5f31\u307f\u3001\u6a5f\u4f1a\u3001\u8105\u5a01\u3092\u6574\u7406\u3057\u305f\u5f8c\u3001\u305d\u306e\u60c5\u5831\u3092<strong data-start=\"264\" data-end=\"272\">3C\u5206\u6790<\/strong>\u306b\u6d3b\u304b\u3057\u3001\u9867\u5ba2\u3001\u7af6\u5408\u3001\u81ea\u793e\u306e\u8996\u70b9\u304b\u3089\u5e02\u5834\u3084\u7af6\u4e89\u74b0\u5883\u3092\u518d\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ul>\n<h4 class=\"\" data-start=\"309\" data-end=\"318\">\u4f7f\u7528\u4f8b:<\/h4>\n<p class=\"\" data-start=\"319\" data-end=\"460\">\u4f8b\u3048\u3070\u3001IT\u4f01\u696d\u304c\u65b0\u3057\u3044\u88fd\u54c1\u3092\u5e02\u5834\u306b\u6295\u5165\u3059\u308b\u5834\u5408\u3001<strong data-start=\"344\" data-end=\"354\">SWOT\u5206\u6790<\/strong>\u3067\u81ea\u793e\u306e\u5f37\u307f\uff08\u9ad8\u5ea6\u306a\u6280\u8853\u529b\uff09\u3068\u5f31\u307f\uff08\u8a8d\u77e5\u5ea6\u304c\u4f4e\u3044\uff09\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001<strong data-start=\"391\" data-end=\"399\">3C\u5206\u6790<\/strong>\u3092\u901a\u3058\u3066\u3001\u7af6\u5408\u306e\u5f37\u307f\uff08\u30d6\u30e9\u30f3\u30c9\u529b\u3001\u30ea\u30bd\u30fc\u30b9\uff09\u3068\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u3001\u3069\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3079\u304d\u304b\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<h3 class=\"\" data-start=\"462\" data-end=\"492\">2. <strong data-start=\"469\" data-end=\"492\">PEST\u5206\u6790 + \u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790<\/strong><\/h3>\n<h4 class=\"\" data-start=\"494\" data-end=\"506\">\u7d44\u307f\u5408\u308f\u305b\u65b9:<\/h4>\n<ul data-start=\"507\" data-end=\"622\">\n<li class=\"\" data-start=\"507\" data-end=\"622\">\n<p class=\"\" data-start=\"509\" data-end=\"622\"><strong data-start=\"509\" data-end=\"519\">PEST\u5206\u6790<\/strong>\u3092\u901a\u3058\u3066\u3001\u5916\u90e8\u74b0\u5883\uff08\u653f\u6cbb\u3001\u7d4c\u6e08\u3001\u793e\u4f1a\u3001\u6280\u8853\u306a\u3069\uff09\u306e\u5909\u5316\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u3092\u57fa\u306b<strong data-start=\"556\" data-end=\"570\">\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790<\/strong>\u3092\u884c\u3044\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3069\u306e\u3088\u3046\u306b\u5916\u90e8\u8981\u56e0\u306e\u5f71\u97ff\u3092\u53d7\u3051\u308b\u304b\u3001\u307e\u305f\u305d\u308c\u306b\u3069\u3046\u5bfe\u5fdc\u3059\u308b\u304b\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ul>\n<h4 class=\"\" data-start=\"624\" data-end=\"633\">\u4f7f\u7528\u4f8b:<\/h4>\n<p class=\"\" data-start=\"634\" data-end=\"799\">\u88fd\u9020\u696d\u306e\u4f01\u696d\u304c\u65b0\u88fd\u54c1\u3092\u958b\u767a\u3059\u308b\u5834\u5408\u3001<strong data-start=\"652\" data-end=\"662\">PEST\u5206\u6790<\/strong>\u3067\u6280\u8853\u9769\u65b0\u3084\u898f\u5236\u5f37\u5316\u306e\u5f71\u97ff\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001<strong data-start=\"686\" data-end=\"700\">\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790<\/strong>\u3092\u901a\u3058\u3066\u3001\u88fd\u54c1\u958b\u767a\u3001\u88fd\u9020\u3001\u7269\u6d41\u3001\u8ca9\u58f2\u306e\u5404\u6bb5\u968e\u3067\u3069\u306e\u3088\u3046\u306b\u5916\u90e8\u8981\u56e0\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u304b\u3092\u6226\u7565\u7684\u306b\u8003\u3048\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u74b0\u5883\u898f\u5236\u304c\u5f37\u5316\u3055\u308c\u305f\u5834\u5408\u3001\u88fd\u54c1\u8a2d\u8a08\u6bb5\u968e\u3067\u30a8\u30b3\u30c7\u30b6\u30a4\u30f3\u3092\u53d6\u308a\u5165\u308c\u308b\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3 class=\"\" data-start=\"801\" data-end=\"830\">3. <strong data-start=\"808\" data-end=\"830\">BCG\u30de\u30c8\u30ea\u30c3\u30af\u30b9 + SWOT\u5206\u6790<\/strong><\/h3>\n<h4 class=\"\" data-start=\"832\" data-end=\"844\">\u7d44\u307f\u5408\u308f\u305b\u65b9:<\/h4>\n<ul data-start=\"845\" data-end=\"938\">\n<li class=\"\" data-start=\"845\" data-end=\"938\">\n<p class=\"\" data-start=\"847\" data-end=\"938\"><strong data-start=\"847\" data-end=\"860\">BCG\u30de\u30c8\u30ea\u30c3\u30af\u30b9<\/strong>\u3067\u81ea\u793e\u306e\u88fd\u54c1\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3092\u5206\u6790\u3057\u3001\u305d\u308c\u3092\u57fa\u306b<strong data-start=\"883\" data-end=\"893\">SWOT\u5206\u6790<\/strong>\u3067\u5404\u88fd\u54c1\u306e\u5e02\u5834\u3084\u7af6\u4e89\u74b0\u5883\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u914d\u5206\u3084\u6226\u7565\u7684\u306a\u65b9\u5411\u6027\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ul>\n<h4 class=\"\" data-start=\"940\" data-end=\"949\">\u4f7f\u7528\u4f8b:<\/h4>\n<p class=\"\" data-start=\"950\" data-end=\"1149\">\u6d88\u8cbb\u8ca1\u4f01\u696d\u304c\u8907\u6570\u306e\u88fd\u54c1\u30e9\u30a4\u30f3\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u5834\u5408\u3001<strong data-start=\"974\" data-end=\"987\">BCG\u30de\u30c8\u30ea\u30c3\u30af\u30b9<\/strong>\u3067\u58f2\u4e0a\u6210\u9577\u304c\u898b\u8fbc\u3081\u308b\u300c\u30b9\u30bf\u30fc\u300d\u88fd\u54c1\u3068\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u300c\u91d1\u306e\u306a\u308b\u6728\u300d\u88fd\u54c1\u3092\u8b58\u5225\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001<strong data-start=\"1035\" data-end=\"1045\">SWOT\u5206\u6790<\/strong>\u3092\u901a\u3058\u3066\u3001\u5404\u88fd\u54c1\u306e\u5f37\u307f\u3084\u5f31\u307f\u3001\u5e02\u5834\u306e\u6a5f\u4f1a\u3084\u8105\u5a01\u3092\u8a55\u4fa1\u3057\u3001\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u6210\u9577\u304c\u671f\u5f85\u3067\u304d\u308b\u88fd\u54c1\u306b\u306f\u7a4d\u6975\u7684\u306a\u6295\u8cc7\u3092\u884c\u3044\u3001\u6210\u719f\u3057\u305f\u88fd\u54c1\u306b\u306f\u30b3\u30b9\u30c8\u524a\u6e1b\u7b56\u3092\u53d6\u308b\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u65bd\u7b56\u304c\u5c0e\u304d\u51fa\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3 class=\"\" data-start=\"1151\" data-end=\"1179\">4. <strong data-start=\"1158\" data-end=\"1179\">3C\u5206\u6790 + \u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790<\/strong><\/h3>\n<h4 class=\"\" data-start=\"1181\" data-end=\"1193\">\u7d44\u307f\u5408\u308f\u305b\u65b9:<\/h4>\n<ul data-start=\"1194\" data-end=\"1276\">\n<li class=\"\" data-start=\"1194\" data-end=\"1276\">\n<p class=\"\" data-start=\"1196\" data-end=\"1276\"><strong data-start=\"1196\" data-end=\"1204\">3C\u5206\u6790<\/strong>\u3067\u5e02\u5834\u3001\u7af6\u5408\u3001\u9867\u5ba2\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u305d\u306e\u5f8c\u3001<strong data-start=\"1225\" data-end=\"1239\">\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790<\/strong>\u3092\u7528\u3044\u3066\u3001\u81ea\u793e\u306e\u7af6\u4e89\u529b\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u3069\u306e\u90e8\u5206\u3092\u6539\u5584\u3059\u3079\u304d\u304b\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ul>\n<h4 class=\"\" data-start=\"1278\" data-end=\"1287\">\u4f7f\u7528\u4f8b:<\/h4>\n<p class=\"\" data-start=\"1288\" data-end=\"1486\">\u65b0\u3057\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u304c\u3001\u307e\u305a<strong data-start=\"1306\" data-end=\"1314\">3C\u5206\u6790<\/strong>\u3092\u884c\u3044\u3001\u5e02\u5834\u306e\u9700\u8981\u3084\u7af6\u5408\u306e\u72b6\u6cc1\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001<strong data-start=\"1347\" data-end=\"1361\">\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790<\/strong>\u3092\u5b9f\u65bd\u3057\u3001\u3069\u306e\u30d7\u30ed\u30bb\u30b9\uff08\u4f8b\u3048\u3070\u3001\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u306e\u52b9\u7387\u5316\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\uff09\u306b\u6ce8\u529b\u3059\u3079\u304d\u304b\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30b5\u30fc\u30d3\u30b9\u306e\u8fc5\u901f\u306a\u63d0\u4f9b\u304c\u6c42\u3081\u3089\u308c\u308b\u5834\u5408\u3001\u7269\u6d41\u3084\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306e\u6539\u5584\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u3058\u308b\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002<\/p>\n<hr class=\"\" data-start=\"1488\" data-end=\"1491\" \/>\n<h3 class=\"\" data-start=\"1493\" data-end=\"1520\">5. <strong data-start=\"1500\" data-end=\"1520\">STP\u5206\u6790 + AIDMA\u30e2\u30c7\u30eb<\/strong><\/h3>\n<h4 class=\"\" data-start=\"1522\" data-end=\"1534\">\u7d44\u307f\u5408\u308f\u305b\u65b9:<\/h4>\n<ul data-start=\"1535\" data-end=\"1653\">\n<li class=\"\" data-start=\"1535\" data-end=\"1653\">\n<p class=\"\" data-start=\"1537\" data-end=\"1653\"><strong data-start=\"1537\" data-end=\"1546\">STP\u5206\u6790<\/strong>\uff08Segmentation, Targeting, Positioning\uff09\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u9078\u5b9a\u3057\u3001\u305d\u306e\u5f8c\u3001<strong data-start=\"1601\" data-end=\"1613\">AIDMA\u30e2\u30c7\u30eb<\/strong>\u3092\u7528\u3044\u3066\u9867\u5ba2\u304c\u8cfc\u8cb7\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ul>\n<h4 class=\"\" data-start=\"1655\" data-end=\"1664\">\u4f7f\u7528\u4f8b:<\/h4>\n<p class=\"\" data-start=\"1665\" data-end=\"1842\">\u3042\u308b\u4f01\u696d\u304c\u65b0\u3057\u3044\u88fd\u54c1\u3092\u767a\u58f2\u3059\u308b\u969b\u3001\u307e\u305a<strong data-start=\"1684\" data-end=\"1693\">STP\u5206\u6790<\/strong>\u3092\u884c\u3044\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001<strong data-start=\"1715\" data-end=\"1727\">AIDMA\u30e2\u30c7\u30eb<\/strong>\u3092\u4f7f\u3063\u3066\u3001\u9867\u5ba2\u304c\u8a8d\u77e5\u304b\u3089\u8cfc\u8cb7\u306b\u81f3\u308b\u307e\u3067\u306e\u5fc3\u7406\u7684\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3057\u3001\u5404\u30b9\u30c6\u30c3\u30d7\u306b\u9069\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5e83\u544a\u3067\u300c\u6ce8\u610f\u300d\u3092\u5f15\u304d\u3001\u8a66\u4f9b\u54c1\u3092\u63d0\u4f9b\u3057\u3066\u300c\u95a2\u5fc3\u300d\u3092\u9ad8\u3081\u308b\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u65bd\u7b56\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2>\u55b6\u696d\u6226\u7565\u306b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3046\u969b\u306e\u6ce8\u610f\u70b9<\/h2>\n<p>\u55b6\u696d\u6226\u7565\u306e\u7b56\u5b9a\u306b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u6709\u52b9\u306a\u624b\u6bb5\u3067\u3059\u304c\u3001\u4f7f\u3044\u65b9\u3092\u8aa4\u308b\u3068\u601d\u308f\u306c\u5931\u6557\u3092\u62db\u304f\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<br 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