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\u305d\u306e\u4ee3\u308f\u308a\u306b\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u5358\u4f4d\u3067\u306e\u9032\u6357\u72b6\u6cc1\u3092\u53ef\u8996\u5316\u3059\u308bKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u76f8\u95a2\u56f3\u3092\u4f5c\u6210\u3057\u305f\u4ef6\u6570\u300d\u300c\u30ad\u30fc\u30de\u30f3\u3068\u306e\u5546\u8ac7\u8a2d\u5b9a\u6570\u300d\u300c\u6709\u671b\u55b6\u696d\u6a5f\u4f1a\u6570\uff08\u5546\u8ac7\u5316\u898b\u8fbc\u307f\u306e\u9ad8\u3044\u6848\u4ef6\u6570\uff09\u300d\u306a\u3069\u3067\u3059\u3002<\/p>\n \u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u91cf\u3067\u306f\u306a\u304f\u8cea\u3092\u91cd\u8996\u3057\u3066\u304a\u308a\u3001\u95a2\u4fc2\u69cb\u7bc9\u306e\u6df1\u5ea6\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u7cbe\u5ea6\u3092\u6e2c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n \u3053\u3046\u3057\u305fKPI\u8a2d\u8a08\u306b\u3088\u308a\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5171\u901a\u8a8d\u8b58\u3092\u6301\u3061\u3001\u77ed\u671f\u7684\u306a\u6210\u679c\u3060\u3051\u3067\u306a\u304f\u4e2d\u9577\u671f\u7684\u306a\u4fe1\u983c\u69cb\u7bc9\u3092\u91cd\u8996\u3057\u305f\u6226\u7565\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n \u95a2\u9023\u8a18\u4e8b\uff1aKPI\u8a2d\u8a08\u3068\u306f\uff1fBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u4f8b\u3084\u8a2d\u8a08\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac<\/a><\/p>\n \u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u77ed\u671f\u7684\u306a\u8cbb\u7528\u5bfe\u52b9\u679c\u3060\u3051\u3067\u6210\u679c\u3092\u5224\u65ad\u3059\u308b\u306e\u306f\u9069\u5207\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n \u5927\u4f01\u696d\u3068\u306e\u53d6\u5f15\u306f\u5951\u7d04\u5358\u4fa1\u304c\u9ad8\u304f\u3001\u95a2\u4fc2\u304c\u9577\u671f\u5316\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u305f\u3081\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u57fa\u6e96\u306b\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n ROI\uff1d\uff08\u58f2\u4e0a\u5897\u52a0\u984d\uff0d\u6295\u8cc7\u984d\uff09\u00f7\u6295\u8cc7\u984d\u00d7100<\/p>\n \u65bd\u7b56\u5c0e\u5165\u304b\u3089\u534a\u5e74\u4ee5\u964d\u306b\u52b9\u679c\u304c\u9855\u5728\u5316\u3059\u308b\u30b1\u30fc\u30b9\u3082\u591a\u304f\u3001\u4e2d\u9577\u671f\u7684\u306a\u6642\u9593\u8ef8\u3067\u306eROI\u306e\u8a55\u4fa1\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n \u307e\u305f\u3001\u5b9a\u671f\u7684\u306b\u30ec\u30d3\u30e5\u30fc\u3092\u884c\u3044\u3001\u5546\u8ac7\u5316\u7387\u3084\u9867\u5ba2\u7dad\u6301\u7387\u306a\u3069\u306e\u6307\u6a19\u3092\u3082\u3068\u306b\u6539\u5584\u3092\u91cd\u306d\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n \u30e1\u30fc\u30eb\u958b\u5c01\u7387\u306e\u4f4e\u4e0b\u306b\u306f\u4ef6\u540d\u3084\u914d\u4fe1\u6642\u9593\u306e\u898b\u76f4\u3057\u3001\u5546\u8ac7\u5316\u7387\u306e\u505c\u6ede\u306b\u306f\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u518d\u8a2d\u5b9a\u306a\u3069\u3001PDCA\u3092\u7d99\u7d9a\u7684\u306b\u56de\u3059\u3053\u3068\u3067ROI\u306e\u6700\u5927\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n \u95a2\u9023\u8a18\u4e8b\uff1a<\/p>\n \u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u90e8\u9580\u3092\u6a2a\u65ad\u3057\u305f\u7d44\u7e54\u7684\u306a\u9023\u643a\u3068\u3001\u4e00\u8cab\u3057\u305f\u6226\u7565\u8a2d\u8a08\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n \u8907\u96d1\u306a\u610f\u601d\u6c7a\u5b9a\u69cb\u9020\u3092\u6301\u3064\u5927\u4f01\u696d\u306b\u5bfe\u3057\u3066\u306f\u3001\u500b\u4eba\u3067\u306f\u306a\u304f\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u6226\u7565\u3092\u5171\u6709\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u9032\u884c\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n \u30de\u30c4\u30ea\u30ab\u304c\u63d0\u4f9b\u3059\u308b\u300cMazrica Target\u300d\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3092\u7279\u5b9a\u3057\u3001\u90e8\u9580\u9593\u3067\u4e00\u6c17\u901a\u8cab\u3057\u305f\u6226\u7565\u306e\u5b9f\u884c\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n \u6226\u7565\u7684\u306a\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u653b\u7565\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u3001Mazrica Target\u306e\u6982\u8981\u8cc7\u6599\u3092\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":" \u8907\u96d1\u306a\u610f\u601d\u6c7a\u5b9a\u69cb\u9020\u3068\u9577\u671f\u7684\u306a\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u6301\u3064\u5927\u4f01\u696d\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u306f\u9650\u754c\u304c\u3042\u308a\u307e\u3059\u3002 \u305d\u3053\u3067\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u300c\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u305d\u306e\u5b9a\u7fa9\u3084\u5b9f\u8df5\u30b9\u30c6\u30c3\u30d7\u3001\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u30dd\u30a4\u30f3[…]<\/p>\n","protected":false},"featured_media":584647,"template":"","meta":{"_acf_changed":false,"footnotes":""},"senseslab_category":[39],"senseslab_tag":[55],"class_list":["post-573091","senseslab","type-senseslab","status-publish","has-post-thumbnail","hentry","senseslab_category-marketing","senseslab_tag-marketing-strategy"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/573091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab"}],"about":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/types\/senseslab"}],"version-history":[{"count":3,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/573091\/revisions"}],"predecessor-version":[{"id":584703,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/573091\/revisions\/584703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media\/584647"}],"wp:attachment":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media?parent=573091"}],"wp:term":[{"taxonomy":"senseslab_category","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_category?post=573091"},{"taxonomy":"senseslab_tag","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_tag?post=573091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u80cc\u666f\u3068\u7279\u6b8a\u6027<\/h2>\n
\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u306a\u80cc\u666f<\/h3>\n
\u9ad8\u5358\u4fa1\u5546\u6750\u306b\u304a\u3051\u308b\u55b6\u696d\u52b9\u7387\u306e\u4f4e\u4e0b\u3068\u9650\u754c<\/h4>\n
\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u201d\u91cf\u201d\u304b\u3089\u201d\u8cea\u201d\u3078\u306e\u6226\u7565\u7684\u8ee2\u63db<\/h4>\n
\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9023\u643a\u306b\u3088\u308b\u201d\u6226\u7565\u7684\u653b\u7565\u201d\u306e\u52a0\u901f<\/h4>\n
\u5927\u898f\u6a21\u7d44\u7e54\u306a\u3089\u3067\u306f\u306e\u7279\u6b8a\u6027\u3068\u653b\u7565\u3092\u963b\u3080\u201d3\u3064\u306e\u58c1\u201d<\/h3>\n
\u591a\u5c64\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u69cb\u9020\uff08\u610f\u601d\u6c7a\u5b9a\u8005\u306e\u8907\u96d1\u3055\uff09<\/h4>\n
\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306e\u5fc5\u8981\u6027<\/h4>\n
\u53b3\u683c\u306a\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9<\/h4>\n
\u55b6\u696d\u6d3b\u52d5\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u300c\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d3\u3064\u306e\u5f79\u5272<\/h2>\n
\u610f\u601d\u6c7a\u5b9a\u8005\u3068\u306e\u63a5\u70b9\u3092\u4f5c\u308b\u300c\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u300d<\/h3>\n
\u4fe1\u983c\u3092\u91b8\u6210\u3059\u308b\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30c7\u30ea\u30d0\u30ea\u30fc\u300d<\/h3>\n
\u5546\u8ac7\u306e\u505c\u6ede\u3092\u9632\u3050\u300c\u30e9\u30b9\u30c8\u30ef\u30f3\u30de\u30a4\u30eb\u306e\u652f\u63f4\u300d<\/h3>\n
\u55b6\u696d\u3068\u306e\u60c5\u5831\u5171\u6709\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb\u6d3b\u7528<\/h4>\n
\u5927\u898f\u6a21\u7d44\u7e54\u306e\u30ad\u30fc\u30de\u30f3\u306b\u5c4a\u304f\u52b9\u679c\u7684\u306a\u624b\u6cd5\uff15\u9078<\/h2>\n
\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306b\u3088\u308b\u6226\u7565\u7684\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9<\/h3>\n
\u5c02\u9580\u6027\u3068\u4fe1\u983c\u6027\u3092\u63d0\u793a\u3059\u308b\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u30fb\u60c5\u5831\u914d\u4fe1<\/h3>\n
\u65e2\u5b58\u30c1\u30e3\u30cd\u30eb\u3092\u6700\u5927\u9650\u6d3b\u7528\u3059\u308b\u30ea\u30d5\u30a1\u30e9\u30eb\uff08\u7d39\u4ecb\uff09\u55b6\u696d<\/h3>\n
\u8ab2\u984c\u89e3\u6c7a\u306e\u89e3\u50cf\u5ea6\u3092\u9ad8\u3081\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u9650\u5b9a\u30bb\u30df\u30ca\u30fc<\/h3>\n
\u63a5\u70b9\u3092\u6df1\u6398\u308a\u3059\u308b\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30a4\u30d9\u30f3\u30c8\u30fb\u5c55\u793a\u4f1a<\/h3>\n
\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e4\u30b9\u30c6\u30c3\u30d7<\/h2>\n
STEP1\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u7279\u5b9a<\/h3>\n
STEP2\uff1a\u63a5\u70b9\u306e\u62e1\u5f35\u3068\u30ad\u30fc\u30de\u30f3\u306e\u5272\u308a\u51fa\u3057<\/h3>\n
STEP3\uff1a\u4fe1\u983c\u3092\u6df1\u3081\u308b\u95a2\u4fc2\u69cb\u7bc9\u306e\u7d99\u7d9a<\/h3>\n
STEP4\uff1a\u6210\u529f\u4e8b\u4f8b\u306e\u4ed6\u90e8\u7f72\u30fb\u30b0\u30eb\u30fc\u30d7\u5c55\u958b<\/h3>\n
\u6b63\u3057\u3044\u8a55\u4fa1\u304c\u6210\u529f\u3092\u5de6\u53f3\u3059\u308b\u300c\u6210\u679c\u306e\u6349\u3048\u65b9\u300d<\/h2>\n
\u30ea\u30fc\u30c9\u6570\u3088\u308a\u30a2\u30ab\u30a6\u30f3\u30c8\u9032\u6357\u3092\u91cd\u8996\u3059\u308bKPI\u8a2d\u8a08<\/h3>\n
LTV\u3092\u57fa\u6e96\u306b\u3057\u305f\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u306e\u5224\u65ad<\/h3>\n
\n
\u307e\u3068\u3081\uff5c\u7d44\u7e54\u7684\u306a\u653b\u7565\u304c\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u306e\u9375<\/h2>\n