{"id":573013,"date":"2026-02-27T15:41:04","date_gmt":"2026-02-27T06:41:04","guid":{"rendered":"https:\/\/mazrica.com\/product\/?post_type=senseslab&#038;p=573013"},"modified":"2026-04-06T23:07:25","modified_gmt":"2026-04-06T14:07:25","slug":"about-unit-economics","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/tips\/about-unit-economics","title":{"rendered":"\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u3084\u5224\u65ad\u57fa\u6e96\u3001\u6539\u5584\u65bd\u7b56\u307e\u3067\u89e3\u8aac"},"content":{"rendered":"<p>\u65e5\u3005\u306e\u696d\u52d9\u306e\u306a\u304b\u3067\u3001\u300c\u81ea\u5206\u305f\u3061\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u672c\u5f53\u306b\u5229\u76ca\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u7591\u554f\u3092\u304a\u6301\u3061\u306e\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u7279\u306bSaaS\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u5229\u76ca\u69cb\u9020\u3092\u6b63\u3057\u304f\u628a\u63e1\u3057\u3001\u6301\u7d9a\u7684\u306b\u6210\u9577\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u53ce\u76ca\u69cb\u9020\u3092\u53ef\u8996\u5316\u3059\u308b\u6307\u6a19\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u300c\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u300d\u3067\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u300c\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u57fa\u672c\u7684\u306a\u5b9a\u7fa9\u300d\u3084\u300c\u5b9f\u8df5\u7684\u306a\u6539\u5584\u65bd\u7b56\u3068\u5177\u4f53\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u300d\u306b\u3064\u3044\u3066\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u304b\u3089\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3092\u5b66\u3073\u305f\u3044\u65b9\u3084\u3001\u81ea\u793e\u306e\u53ce\u76ca\u69cb\u9020\u3092\u898b\u76f4\u3057\u305f\u3044\u65b9\u306b\u3068\u3063\u3066\u3001\u6709\u76ca\u306a\u30d2\u30f3\u30c8\u304c\u5f97\u3089\u308c\u308b\u5185\u5bb9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n\u305c\u3072\u6700\u5f8c\u307e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a id=\"banner-1\" href=\"https:\/\/mazrica.com\/product\/dldocument\/senses-serviceguide\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/2026\/02\/654eff5408e83f018e13bc190f853d25.png\" alt=\"\" width=\"960\" height=\"300\" \/><\/a><\/p>\n<h2>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3068\u306f<\/h2>\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3068\u306f\u3001\u9867\u5ba2\u3084\u88fd\u54c1\u306a\u3069\u306e\u300c\u30e6\u30cb\u30c3\u30c8\u300d\u3042\u305f\u308a\u3067\u3001\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u5f97\u3089\u308c\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u4e3b\u306b\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068CAC\uff08\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff09\u306e2\u3064\u306e\u6307\u6a19\u3092\u4f7f\u3063\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u53ce\u76ca\u6027\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n<p>SaaS\u3084D2C\u306e\u3088\u3046\u306a\u7d99\u7d9a\u53ce\u76ca\u30e2\u30c7\u30eb\u3067\u306f\u3001\u521d\u671f\u30b3\u30b9\u30c8\u3092\u56de\u53ce\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3001\u7d99\u7d9a\u7684\u306a\u5229\u76ca\u304c\u898b\u8fbc\u3081\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u3046\u3048\u3067\u4e0d\u53ef\u6b20\u306a\u8003\u3048\u65b9\u3067\u3059\u3002<\/p>\n<h3>\u9650\u754c\u5229\u76ca\u3068\u306e\u9055\u3044<\/h3>\n<p>\u9650\u754c\u5229\u76ca\u3068\u306f\u30011\u3064\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8ca9\u58f2\u3057\u305f\u3068\u304d\u306b\u5f97\u3089\u308c\u308b\u5229\u76ca\u3092\u6307\u3057\u3001\u300c\u58f2\u4e0a \u2212 \u5909\u52d5\u8cbb\u300d\u3067\u8a08\u7b97\u3055\u308c\u308b\u5229\u76ca\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3067\u306f\u3001\u58f2\u4e0a\u3084\u5909\u52d5\u8cbb\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09\u3084\u7d99\u7d9a\u7684\u306a\u53ce\u76ca\uff08LTV\uff09\u3082\u542b\u3081\u3066\u53ce\u76ca\u6027\u3092\u8a55\u4fa1\u3059\u308b\u306e\u3067\u3001\u4e21\u8005\u306e\u5dee\u5206\u3068\u3057\u3066\u306f\u3001\u9650\u754c\u5229\u76ca\u304c\u77ed\u671f\u7684\u306a\u63a1\u7b97\u6027\u3092\u793a\u3059\u306e\u306b\u5bfe\u3057\u3001\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306f\u4e2d\u9577\u671f\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u6301\u7d9a\u53ef\u80fd\u6027\u3092\u6e2c\u308b\u6307\u6a19\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u8a08\u7b97\u65b9\u6cd5<\/h2>\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306f\u57fa\u672c\u7684\u306b\u300cLTV \u00f7 CAC\u300d\u306e\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u7b97\u51fa\u5f0f\u306e\u8981\u7d20\u3067\u3042\u308b\u300cLTV\u300d\u3068\u300cCAC\u300d\u306b\u3064\u3044\u3066\u3001\u305d\u308c\u305e\u308c\u306e\u5177\u4f53\u7684\u306a\u8a08\u7b97\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>LTV\u306e\u8a08\u7b97\u65b9\u6cd5<\/h3>\n<p>LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\u3001\u9867\u5ba21\u4eba\u304c\u5951\u7d04\u671f\u9593\u4e2d\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u306e\u5408\u8a08\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u5f0f\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>LTV = ARPU\uff081\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u6708\u9593\u58f2\u4e0a\uff09 \u00d7 \u7c97\u5229\u7387 \u00d7 \u5e73\u5747\u5951\u7d04\u7d99\u7d9a\u671f\u9593<\/p>\n<p>\u4f8b\u3048\u3070\u3001ARPU\u304c1\u4e07\u5186\u3001\u7c97\u5229\u7387\u304c70%\u3001\u5e73\u5747\u7d99\u7d9a\u671f\u9593\u304c12\u30f6\u6708\u306e\u5834\u5408\u3001<br \/>\nLTV\u306f\u300c10,000\u5186 \u00d7 0.7 \u00d7 12 = 84,000\u5186\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/mazrica.com\/product\/senseslab\/marketing\/lifetime-value\">LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\uff1f\u610f\u5473\u3068\u8a08\u7b97\u65b9\u6cd5\u30fbLTV\u5411\u4e0a\u306b\u6709\u52b9\u306a\u55b6\u696d\u6226\u7565<\/a><\/p>\n<h3>CAC\u306e\u8a08\u7b97\u65b9\u6cd5<\/h3>\n<p>CAC\uff08Customer Acquisition Cost\uff09\u3068\u306f\u30011\u4eba\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u30b3\u30b9\u30c8\u306e\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n<p>CAC = \u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u7dcf\u30b3\u30b9\u30c8 \u00f7 \u7372\u5f97\u3057\u305f\u9867\u5ba2\u6570<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u6708\u9593\u306e\u5e83\u544a\u8cbb\u3084\u55b6\u696d\u4eba\u4ef6\u8cbb\u306a\u3069\u304c100\u4e07\u5186\u3067\u3001\u305d\u306e\u6708\u306b100\u4eba\u306e\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u305f\u5834\u5408\u3001<br \/>\nCAC\u306f\u300c1,000,000\u5186 \u00f7 100\u4eba = 10,000\u5186\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/mazrica.com\/product\/senseslab\/marketing\/what-is-cac\">CAC(\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8)\u3068\u306f?CPA\u3068\u306e\u9055\u3044\u3084\u8a08\u7b97\u65b9\u6cd5\u30fb\u524a\u6e1b\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/p>\n<h2>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u304cSaaS\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u7406\u7531<\/h2>\n<p>SaaS\u578b\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306f\u7d4c\u55b6\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u76f4\u7d50\u3059\u308b\u307b\u3069\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u7406\u7531\u306f\u4e3b\u306b\u4ee5\u4e0b\u306e4\u3064\u306b\u96c6\u7d04\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3>\u6295\u8cc7\u306e\u5065\u5168\u6027\u3092\u5224\u65ad\u3067\u304d\u308b<\/h3>\n<p>SaaS\u306f\u521d\u671f\u6295\u8cc7\u304c\u5148\u884c\u3057\u3001\u53ce\u76ca\u56de\u53ce\u304c\u5f8c\u306b\u7d9a\u304f\u300c\u30b9\u30c8\u30c3\u30af\u578b\u30e2\u30c7\u30eb\u300d\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u300c\u9867\u5ba21\u4eba\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u3069\u308c\u3050\u3089\u3044\u306e\u6295\u8cc7\u304c\u5fc5\u8981\u304b\u300d\u300c\u6295\u8cc7\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u53ce\u76ca\u304c\u898b\u8fbc\u3081\u308b\u306e\u304b\u300d\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068CAC\uff08\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff09\u3068\u3044\u30462\u3064\u306e\u6307\u6a19\u3092\u3082\u3068\u306b\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\u306e\u59a5\u5f53\u6027\u3092\u6570\u5024\u3067\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001LTV \u00f7 CAC\u304c3\u4ee5\u4e0a\u3067\u3042\u308c\u3070\u300c\u9867\u5ba21\u4eba\u3042\u305f\u308a3\u500d\u306e\u4fa1\u5024\u3092\u751f\u3093\u3067\u3044\u308b\u300d\u3068\u3044\u3046\u5065\u5168\u306a\u72b6\u614b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u53ce\u76ca\u4e88\u6e2c\u3068\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u306b\u5f79\u7acb\u3064<\/h3>\n<p>LTV\u306e\u628a\u63e1\u306f\u3001\u4eca\u5f8c\u306e\u58f2\u4e0a\u4e88\u6e2c\u3092\u7acb\u3066\u308b\u969b\u306e\u51fa\u767a\u70b9\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u9069\u5207\u306a\u4fa1\u683c\u8a2d\u5b9a\u304c\u3067\u304d\u3066\u3044\u308b\u304b\u3001\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u30b3\u30b9\u30c8\u3068\u30d0\u30e9\u30f3\u30b9\u304c\u53d6\u308c\u3066\u3044\u308b\u304b\u3068\u3044\u3063\u305f\u3001\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u6226\u7565\u306e\u898b\u76f4\u3057\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001LTV\u304c\u671f\u5f85\u5024\u3088\u308a\u3082\u4f4e\u3044\u5834\u5408\u306f\u3001\u6599\u91d1\u4f53\u7cfb\u3084\u30d7\u30e9\u30f3\u69cb\u6210\u306b\u8ab2\u984c\u304c\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u8a34\u6c42\u3084\u4fa1\u683c\u30e2\u30c7\u30eb\u306e\u518d\u691c\u8a0e\u306b\u9032\u3080\u304d\u3063\u304b\u3051\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u5229\u76ca\u7387\u306e\u5411\u4e0a\u304c\u898b\u8fbc\u3081\u308b<\/h3>\n<p>SaaS\u306e\u3088\u3046\u306a\u7d99\u7d9a\u53ce\u76ca\u578b\u30e2\u30c7\u30eb\u3067\u306f\u3001\u89e3\u7d04\u7387\uff08\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff09\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5f71\u97ff\u304c\u5927\u304d\u3044\u305f\u3081\u3001\u3069\u306e\u65bd\u7b56\u304c\u5229\u76ca\u6539\u5584\u306b\u76f4\u7d50\u3059\u308b\u304b\u3092\u9006\u7b97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u969b\u3001\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u8996\u70b9\u304b\u3089CAC\u3092\u6291\u3048\u3064\u3064LTV\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u30e6\u30cb\u30c3\u30c8\u3042\u305f\u308a\u306e\u5229\u76ca\u7387\u304c\u5411\u4e0a\u3057\u3001\u4e8b\u696d\u5168\u4f53\u306e\u63a1\u7b97\u6027\u304c\u6539\u5584\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u7372\u5f97\u30fb\u30d5\u30a9\u30ed\u30fc\u306b\u5f79\u7acb\u3064<\/h3>\n<p>LTV\u3068CAC\u306e\u30c7\u30fc\u30bf\u3092\u7d30\u304b\u304f\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u9867\u5ba2\u5c64\u304c\u9ad8\u53ce\u76ca\u304b\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u9ad8\u30b3\u30b9\u30c8\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u55b6\u696d\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u898b\u76f4\u3059\u969b\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u300c\u5e83\u544aA\u7d4c\u7531\u3067\u7372\u5f97\u3057\u305f\u9867\u5ba2\u306eLTV\u304c\u8457\u3057\u304f\u9ad8\u3044\u300d\u3068\u3044\u3046\u5206\u6790\u7d50\u679c\u304c\u3042\u308c\u3070\u3001\u305d\u3053\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3055\u305b\u308b\u5224\u65ad\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u5224\u65ad\u57fa\u6e96<\/h2>\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u306f\u3001LTV \u00f7 CAC\uff08LTV\/CAC\uff09\u306e\u6570\u5024\u304c\u3072\u3068\u3064\u306e\u76ee\u5b89\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u305f\u3060\u3057\u3001\u5358\u7d14\u306a\u6570\u5024\u6bd4\u8f03\u3060\u3051\u3067\u5224\u65ad\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4e8b\u696d\u30d5\u30a7\u30fc\u30ba\u3084\u696d\u614b\u306b\u5408\u308f\u305b\u305f\u89e3\u91c8\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306b\u3001\u6b21\u306e\u3088\u3046\u306a\u57fa\u6e96\u304c\u53c2\u8003\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>LTV\/CAC &lt; 1.0\uff1a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u7834\u7dbb\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044<\/li>\n<li>LTV\/CAC \u2252 1.0\u301c2.0\uff1a\u6295\u8cc7\u52b9\u7387\u304c\u4f4e\u304f\u3001\u6539\u5584\u306e\u4f59\u5730\u304c\u5927\u304d\u3044\u72b6\u614b<\/li>\n<li>LTV\/CAC \u2267 3.0\uff1a\u9867\u5ba2\u7372\u5f97\u306b\u5bfe\u3057\u3066\u5341\u5206\u306a\u53ce\u76ca\u304c\u898b\u8fbc\u3081\u308b\u5065\u5168\u306a\u72b6\u614b<\/li>\n<\/ul>\n<p>\u3053\u306e\u300c3.0\u300d\u3068\u3044\u3046\u76ee\u5b89\u306f\u6295\u8cc7\u5bb6\u3084\u7d4c\u55b6\u5c64\u306b\u3068\u3063\u3066\u3082\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u5065\u5168\u6027\u3092\u793a\u3059\u6307\u6a19\u3068\u3057\u3066\u5e83\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u57fa\u6e96\u3092\u53c2\u8003\u306b\u3057\u3059\u304e\u306a\u3044\u65b9\u304c\u826f\u3044\u5834\u5408<\/h3>\n<p>LTV\/CAC\u306f\u3042\u304f\u307e\u3067\u300c\u5168\u4f53\u50be\u5411\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u300d\u3067\u3059\u3002\u5b9f\u969b\u306e\u30d3\u30b8\u30cd\u30b9\u73fe\u5834\u3067\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30b1\u30fc\u30b9\u3067\u904e\u4fe1\u304c\u30ea\u30b9\u30af\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u4e8b\u696d\u7acb\u3061\u4e0a\u3052\u671f\uff1a\u521d\u671f\u6295\u8cc7\u304c\u304b\u3055\u307f\u3001CAC\u304c\u4e00\u6642\u7684\u306b\u9ad8\u9a30\u3057\u3084\u3059\u3044<\/li>\n<li>LTV\u306e\u904e\u5927\u8a55\u4fa1\uff1a\u89e3\u7d04\u7387\u3084\u5b9f\u969b\u306e\u7d99\u7d9a\u671f\u9593\u3092\u6b63\u78ba\u306b\u898b\u7a4d\u3082\u308c\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027<\/li>\n<li>\u30c1\u30e3\u30cd\u30eb\u5225\u306e\u504f\u308a\uff1a\u5e73\u5747\u5024\u3067\u306f\u898b\u3048\u306a\u3044\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u53ce\u76ca\u6027\u306e\u5dee\u7570<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306a\u80cc\u666f\u304b\u3089\u3001\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306f\u5358\u7d14\u306b\u6570\u5024\u3092\u7b97\u51fa\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u88cf\u5074\u306b\u3042\u308b\u5b9f\u614b\u3092\u8aad\u307f\u89e3\u304f\u529b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>KPI\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u5834\u5408\u3082\u3001\u5e73\u5747\u5024\u3067\u306f\u306a\u304f\u300c\u30c1\u30e3\u30cd\u30eb\u5225\u300d\u300c\u30d7\u30e9\u30f3\u5225\u300d\u300c\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u300d\u306a\u3069\u3001\u3088\u308a\u89e3\u50cf\u5ea6\u306e\u9ad8\u3044\u7c92\u5ea6\u3067\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u3001\u6226\u7565\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<h2>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u6539\u5584\u65bd\u7b56<\/h2>\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u300cLTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u9ad8\u3081\u308b\u300d\u307e\u305f\u306f\u300cCAC\uff08\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff09\u3092\u4e0b\u3052\u308b\u300d\u3068\u3044\u30462\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u57fa\u672c\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u305d\u308c\u305e\u308c\u306e\u6539\u5584\u65bd\u7b56\u306b\u3064\u3044\u3066\u5177\u4f53\u7684\u306b\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>LTV\u306e\u5411\u4e0a\u65bd\u7b56<\/h3>\n<p>LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u306b\u306f\u3001\u9867\u5ba2\u304c\u9577\u304f\u7d99\u7d9a\u3057\u3001\u9ad8\u3044\u4fa1\u5024\u3092\u611f\u3058\u3066\u3082\u3089\u3048\u308b\u72b6\u614b\u3092\u3064\u304f\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<br \/>\n\u5177\u4f53\u7684\u306a\u89b3\u70b9\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u89b3\u70b9\u304b\u3089\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>\u9867\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b<\/h4>\n<p>LTV\u3092\u52b9\u7387\u7684\u306b\u62bc\u3057\u4e0a\u3052\u308b\u306b\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u5f97\u3089\u308c\u308b\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002<br \/>\n\u57fa\u672c\u7684\u306a\u53d6\u308a\u7d44\u307f\u306f\u4e0b\u8a183\u70b9\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u5b9f\u65bd\uff08\u4e0a\u4f4d\u30d7\u30e9\u30f3\u3078\u306e\u5f15\u304d\u4e0a\u3052\uff09<\/li>\n<li>\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u5b9f\u65bd\uff08\u95a2\u9023\u30b5\u30fc\u30d3\u30b9\u30fb\u6a5f\u80fd\u306e\u63d0\u6848\uff09<\/li>\n<li>\u9ad8\u4ed8\u52a0\u4fa1\u5024\u30d7\u30e9\u30f3\u306e\u8a2d\u8a08\u3068\u63d0\u4f9b<\/li>\n<\/ul>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/mazrica.com\/product\/senseslab\/sales\/about-upsell\">\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306f\uff1f\u610f\u5473\u3084\u58f2\u4e0a\u5411\u4e0a\u306e\u65b9\u6cd5\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac<\/a><\/p>\n<h4>\u89e3\u7d04\u7387\u3092\u4e0b\u3052\u308b<\/h4>\n<p>\u7d99\u7d9a\u671f\u9593\u304c\u4f38\u3073\u308c\u3070\u3001\u305d\u306e\u5206LTV\u3082\u4f38\u3073\u3066\u3044\u304d\u307e\u3059\u3002\u7279\u306bSaaS\u3067\u306f\u3001\u521d\u671f\u306e\u6d3b\u7528\u5b9a\u7740\u304c\u89e3\u7d04\u9632\u6b62\u306e\u30ab\u30ae\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u57fa\u672c\u7684\u306a\u5bfe\u7b56\u306f\u4e0b\u8a18\u306e3\u70b9\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u652f\u63f4\u306e\u5f37\u5316<\/li>\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306b\u3088\u308b\u7d99\u7d9a\u652f\u63f4\u4f53\u5236\u306e\u6574\u5099<\/li>\n<li>\u5b9a\u671f\u7684\u306a\u6d3b\u7528\u72b6\u6cc1\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u6539\u5584\u63d0\u6848<\/li>\n<\/ul>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/mazrica.com\/product\/senseslab\/tips\/about-churn-rate\">\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u89e3\u7d04\u7387\uff09\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u3084\u6539\u5584\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/p>\n<h4>\u4fa1\u683c\u3092\u898b\u76f4\u3059<\/h4>\n<p>\u4fa1\u683c\u304c\u4f4e\u3059\u304e\u308b\u5834\u5408\u3001\u53ce\u76ca\u3092\u6700\u5927\u5316\u3067\u304d\u306a\u3044\u4e00\u65b9\u3067\u3001\u9ad8\u3059\u304e\u308b\u3068\u7d99\u7d9a\u7387\u304c\u4e0b\u304c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u4fa1\u5024\u3068\u30b3\u30b9\u30c8\u69cb\u9020\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u4e3b\u306a\u5bfe\u7b56\u306f\u4e0b\u8a18\u306e3\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u4fa1\u683c\u4f53\u7cfb\u306e\u30b7\u30f3\u30d7\u30eb\u5316\u3068\u660e\u78ba\u5316<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u4fa1\u683c\u5e2f\u306e\u8abf\u6574<\/li>\n<li>\u4fa1\u5024\u8a34\u6c42\u578b\u306e\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\uff08\u6210\u679c\u9023\u52d5\u578b\u30fbROI\u9023\u52d5\u578b\u306a\u3069\uff09<\/li>\n<\/ul>\n<p><a id=\"senses-serviceguide\" href=\"https:\/\/mazrica.com\/product\/dldocument\/senses-serviceguide\" target=\"_blank\" rel=\"noopener\"><strong>\u25b6\u25b6LTV\u3092\u6700\u5927\u5316\u3059\u308bSFA\/CRM\u300cMazrica Sales\u300d\u8a73\u7d30\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/strong><\/a><\/p>\n<h3>CAC\u306e\u524a\u6e1b\u65bd\u7b56<\/h3>\n<p>CAC\u3092\u4e0b\u3052\u308b\u306b\u306f\u3001\u9867\u5ba2\u7372\u5f97\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u52b9\u7387\u5316\u3057\u3001\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3092\u6291\u3048\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<br \/>\nCAC\u306e\u524a\u6e1b\u306f\u5927\u304d\u304f2\u3064\u306e\u89b3\u70b9\u304b\u3089\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h4>\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u629e\u3068\u96c6\u4e2d<\/h4>\n<p>\u6295\u8cc7\u3092\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u5747\u7b49\u306b\u6295\u8cc7\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u30c1\u30e3\u30cd\u30eb\u306b\u96c6\u4e2d\u3059\u308b\u6226\u7565\u304c\u6709\u52b9\u3067\u3059\u3002<br \/>\n\u30c1\u30e3\u30cd\u30eb\u9078\u5b9a\u306e\u969b\u306f\u3001\u4ee5\u4e0b\u306e3\u70b9\u306b\u6ce8\u8996\u3059\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u9ad8ROI\u30c1\u30e3\u30cd\u30eb\u3078\u306e\u30ea\u30bd\u30fc\u30b9\u96c6\u4e2d<\/li>\n<li>\u6210\u679c\u306e\u51fa\u306b\u304f\u3044\u30c1\u30e3\u30cd\u30eb\u306e\u898b\u76f4\u3057<\/li>\n<li>\u7d30\u304b\u3044\u30c1\u30e3\u30cd\u30eb\u5225LTV\/CAC\u306e\u5206\u6790\u3068\u6700\u9069\u5316<\/li>\n<\/ul>\n<h4>CVR\u3092\u9ad8\u3081\u308b<\/h4>\n<p>\u554f\u3044\u5408\u308f\u305b\u304b\u3089\u53d7\u6ce8\u307e\u3067\u306e\u8ee2\u63db\u7387\uff08CVR\uff09\u3092\u4e0a\u3052\u308b\u3053\u3068\u3067\u3001\u540c\u3058\u30b3\u30b9\u30c8\u3067\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u3001\u7d50\u679c\u7684\u306bCAC\u306e\u524a\u6e1b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>CVR\u3092\u9ad8\u3081\u308b\u57fa\u672c\u7684\u306a\u53d6\u308a\u7d44\u307f\u306f\u4ee5\u4e0b\u306e3\u70b9\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3084\u5e83\u544a\u306e\u6539\u5584<\/li>\n<li>\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u57fa\u3065\u3044\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u8a2d\u8a08<\/li>\n<li>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u30b9\u30ea\u30e0\u5316\u3068\u30c4\u30fc\u30eb\u6d3b\u7528<\/li>\n<\/ul>\n<p><a id=\"senses-serviceguide\" href=\"https:\/\/mazrica.com\/product\/dldocument\/senses-serviceguide\" target=\"_blank\" rel=\"noopener\"><strong>\u25b6\u25b6\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u30b9\u30ea\u30e0\u5316\u306b\u5f79\u7acb\u3064SFA\/CRM\u306e\u8a73\u7d30\u3092\u78ba\u8a8d\u3059\u308b<\/strong><\/a><\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306f\u3001LTV\u3068CAC\u3092\u8ef8\u306b\u4e8b\u696d\u306e\u53ce\u76ca\u6027\u3084\u6295\u8cc7\u52b9\u7387\u3092\u53ef\u8996\u5316\u3059\u308b\u6307\u6a19\u3067\u3059\u3002\u7279\u306bSaaS\u306e\u3088\u3046\u306a\u7d99\u7d9a\u53ce\u76ca\u30e2\u30c7\u30eb\u3067\u306f\u3001\u53ce\u76ca\u69cb\u9020\u306e\u898b\u76f4\u3057\u3084\u6226\u7565\u5224\u65ad\u306b\u304a\u3044\u3066\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u57fa\u672c\u69cb\u9020\u3068\u8a08\u7b97\u65b9\u6cd5<\/li>\n<li>SaaS\u3067\u91cd\u8996\u3055\u308c\u308b\u7406\u7531\u3068\u5224\u65ad\u57fa\u6e96<\/li>\n<li>\u6539\u5584\u306b\u5411\u3051\u305fLTV\u5411\u4e0a\u30fbCAC\u524a\u6e1b\u306e\u5177\u4f53\u7b56<\/li>\n<\/ul>\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u6539\u5584\u306b\u306f\u3001\u9867\u5ba2\u5358\u4fa1\u306e\u5f15\u304d\u4e0a\u3052\u3084\u89e3\u7d04\u7387\u306e\u4f4e\u6e1b\u3001\u52b9\u7387\u7684\u306a\u7372\u5f97\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u5b9a\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3068\u304f\u306bLTV\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u53d6\u308a\u7d44\u307f\u3092\u4ed5\u7d44\u307f\u5316\u3059\u308b\u306b\u306f\u3001SFA\/CRM\u306e\u6d3b\u7528\u304c\u6709\u52b9\u3067\u3059\u3002<br \/>\nSFA\/CRM\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u6539\u5584\u65bd\u7b56\u3092\u5c5e\u4eba\u5316\u305b\u305a\u3001\u518d\u73fe\u6027\u3042\u308b\u5f62\u3067\u7d44\u7e54\u306b\u5b9a\u7740\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u7279\u306bMazrica Sales\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3084\u5bfe\u5fdc\u5c65\u6b74\u306e\u53ef\u8996\u5316\u3092\u901a\u3058\u3066\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30d5\u30a9\u30ed\u30fc\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u9003\u3055\u305a\u55b6\u696d\u6d3b\u52d5\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u81ea\u793e\u306e\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u73fe\u72b6\u3092\u6b63\u3057\u304f\u628a\u63e1\u3057\u3001\u5229\u76ca\u69cb\u9020\u306e\u6539\u5584\u306b\u5411\u3051\u305f\u4e00\u6b69\u3092\u8e0f\u307f\u51fa\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u65e5\u3005\u306e\u696d\u52d9\u306e\u306a\u304b\u3067\u3001\u300c\u81ea\u5206\u305f\u3061\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u672c\u5f53\u306b\u5229\u76ca\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u7591\u554f\u3092\u304a\u6301\u3061\u306e\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 \u7279\u306bSaaS\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u5229\u76ca\u69cb\u9020\u3092\u6b63\u3057\u304f\u628a\u63e1\u3057\u3001\u6301\u7d9a\u7684\u306b\u6210\u9577\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3092\u898b\u6975\u3081[&hellip;]<\/p>\n","protected":false},"featured_media":583800,"template":"","meta":{"_acf_changed":false,"footnotes":""},"senseslab_category":[116],"senseslab_tag":[29],"class_list":["post-573013","senseslab","type-senseslab","status-publish","has-post-thumbnail","hentry","senseslab_category-tips","senseslab_tag-management"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/573013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab"}],"about":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/types\/senseslab"}],"version-history":[{"count":1,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/573013\/revisions"}],"predecessor-version":[{"id":583926,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/573013\/revisions\/583926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media\/583800"}],"wp:attachment":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media?parent=573013"}],"wp:term":[{"taxonomy":"senseslab_category","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_category?post=573013"},{"taxonomy":"senseslab_tag","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_tag?post=573013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}