{"id":561179,"date":"2026-02-20T15:08:25","date_gmt":"2026-02-20T06:08:25","guid":{"rendered":"https:\/\/mazrica.com\/product\/?post_type=senseslab&#038;p=561179"},"modified":"2026-04-06T23:15:43","modified_gmt":"2026-04-06T14:15:43","slug":"about-sips","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/marketing\/about-sips","title":{"rendered":"SIPS\u3068\u306f\uff1f\u610f\u5473\u3068SNS\u6226\u7565\u306b\u5f79\u7acb\u3066\u308b\u65b9\u6cd5\u3092\u89e3\u8aac"},"content":{"rendered":"<p>SNS\u304c\u751f\u6d3b\u306e\u4e00\u90e8\u3068\u306a\u3063\u305f\u73fe\u4ee3\u3001\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3060\u3051\u3067\u306f\u6d88\u8cbb\u8005\u306e\u5fc3\u3092\u3064\u304b\u3080\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\u300c\u3044\u3044\u306d\u300d\u3084\u300c\u30ea\u30c4\u30a4\u30fc\u30c8\u300d\u3068\u3044\u3063\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3001\u3069\u306e\u3088\u3046\u306b\u58f2\u4e0a\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u3064\u306a\u3052\u308b\u3079\u304d\u304b\u60a9\u3093\u3067\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u305d\u3053\u3067\u91cd\u8981\u3068\u306a\u308b\u306e\u304c\u3001SNS\u6642\u4ee3\u306b\u7279\u5316\u3057\u305f\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u300cSIPS\uff08\u30b7\u30c3\u30d7\u30b9\uff09\u300d\u3067\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001SIPS\u306e\u57fa\u672c\u6982\u5ff5\u304b\u3089\u69cb\u6210\u8981\u7d20\u3001\u305d\u3057\u3066\u6210\u529f\u4e8b\u4f8b\u3092\u307e\u3058\u3048\u305f\u5177\u4f53\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u307e\u3067\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p><a id=\"banner-1\" href=\"https:\/\/mazrica.com\/product\/dldocument\/b2bmarketing-stats\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/2025\/12\/f600201647073c5fc575b872bb502baf-e1766035066907.jpg\" alt=\"\" \/><\/a><\/p>\n<h2>SIPS\u3068\u306f<\/h2>\n<p>SIPS\uff08\u30b7\u30c3\u30d7\u30b9\uff09\u3068\u306f\u30012011\u5e74\u306b\u96fb\u901a\u306e\u793e\u5185\u7d44\u7e54\u304c\u63d0\u5531\u3057\u305f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u5bfe\u5fdc\u3057\u305f\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u5229\u7528\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306f<br \/>\u300cSympathize\uff1a\u5171\u611f\u3059\u308b\u300d<br \/>\u300cIdentify\uff1a\u78ba\u8a8d\u3059\u308b\u300d<br \/>\u300cParticipate\uff1a\u53c2\u52a0\u3059\u308b\u300d<br \/>\u300cShare\uff06Spread\uff1a\u5171\u6709\u30fb\u62e1\u6563\u3059\u308b\u300d<\/p>\n<p>\u3068\u3044\u3046\u6d41\u308c\u3067\u884c\u52d5\u3092\u8d77\u3053\u3059\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002Instagram\u3084X\uff08\u65e7Twitter\uff09\u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30e6\u30fc\u30b6\u30fc\u304c\u5897\u52a0\u3059\u308b\u73fe\u4ee3\u3067\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u77e5\u308b\u305f\u3081\u306e\u3072\u3068\u3064\u306e\u624b\u6bb5\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/mazrica.com\/product\/senseslab\/marketing\/sns-marketing\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u91cd\u8981\u6027\u30fb\u624b\u6cd5\u30fb\u4f01\u696d\u306e\u6210\u529f\u4e8b\u4f8b\uff5c5\u3064\u306eSNS\u306e\u7279\u6027\u3084\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb\u3082\u7d39\u4ecb<\/a><\/p>\n<h3>\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u3068\u306f<\/h3>\n<p>\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u3068\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3063\u3066\u304b\u3089\u3001\u5b9f\u969b\u306b\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u5fc3\u7406\u3084\u884c\u52d5\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u4f53\u7cfb\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u666e\u53ca\u524d\u306f\u3001\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u300cAIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff1aAttention, Interest, Desire, Memory, Action\uff09\u300d\u304c\u4e3b\u6d41\u3067\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u5f8c\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u666e\u53ca\u306b\u3088\u308a\u300cAISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff1aAttention, Interest, Search, Action, Share\uff09\u300d\u304c\u767b\u5834\u3002<\/p>\n<p>\u305d\u3057\u3066\u73fe\u5728\u3001SNS\u3067\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u524d\u63d0\u3068\u3057\u305f\u30e2\u30c7\u30eb\u3068\u3057\u3066SIPS\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/mazrica.com\/product\/senseslab\/marketing\/what-is-marketing-channels\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3068\u306f\uff1f\u7a2e\u985e\u3084\u6d3b\u7528\u65b9\u6cd5\u3001\u6d3b\u7528\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb\uff5cSNS\u30c1\u30e3\u30cd\u30eb\u306e\u7a2e\u985e\u3068\u6d3b\u7528\u65b9\u6cd5<\/a><\/p>\n<h3>SIPS\u304c\u751f\u307e\u308c\u305f\u80cc\u666f<\/h3>\n<p>SIPS\u304c\u63d0\u5531\u3055\u308c\u305f\u80cc\u666f\u306b\u306f\u3001SNS\u306e\u7206\u767a\u7684\u306a\u666e\u53ca\u306b\u3088\u308b\u300c\u60c5\u5831\u306e\u53d7\u3051\u53d6\u308a\u65b9\u306e\u5909\u5316\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u304b\u3064\u3066\u6d88\u8cbb\u8005\u306f\u3001\u4f01\u696d\u304b\u3089\u306e\u60c5\u5831\u3092\u53d7\u52d5\u7684\u306b\u53d7\u3051\u53d6\u308b\u304b\u3001\u81ea\u3089\u691c\u7d22\u3057\u3066\u60c5\u5831\u3092\u5f97\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001SNS\u306e\u53f0\u982d\u306b\u3088\u308a\u3001\u300c\u53cb\u4eba\u30fb\u77e5\u4eba\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3078\u306e\u5171\u611f\u300d\u3092\u8d77\u70b9\u306b\u60c5\u5831\u304c\u5e83\u307e\u308a\u3001\u6d88\u8cbb\u884c\u52d5\u304c\u751f\u307e\u308c\u308b\u30b1\u30fc\u30b9\u304c\u6025\u5897\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u5358\u306b\u5546\u54c1\u3092\u8a8d\u77e5\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u8ab0\u304c\u63a8\u5968\u3057\u3066\u3044\u308b\u304b\u300d\u300c\u305d\u306e\u60c5\u5831\u306b\u5171\u611f\u3067\u304d\u308b\u304b\u300d\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<h3>SIPS\u306e\u91cd\u8981\u6027<\/h3>\n<p>\u73fe\u4ee3\u306eSNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001SIPS\u306e\u7406\u89e3\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u3001SIPS\u306f\u300c\u8cfc\u5165\u300d\u3092\u30b4\u30fc\u30eb\u3068\u305b\u305a\u3001\u300c\u5171\u611f\u3068\u62e1\u6563\u306e\u30b5\u30a4\u30af\u30eb\u300d\u3092\u4f5c\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u5f93\u6765\u306e\u30e2\u30c7\u30eb\u3067\u306f\u3001\u8cfc\u5165\uff08Action\uff09\u304c\u6700\u7d42\u5730\u70b9\u3067\u3057\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057SIPS\u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u53c2\u52a0\u3057\u62e1\u6563\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u6d88\u8cbb\u8005\u306e\u5171\u611f\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002\u3053\u306e\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u3053\u305d\u304c\u3001\u5e83\u544a\u8cbb\u306b\u4f9d\u5b58\u3057\u306a\u3044\u6301\u7d9a\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/mazrica.com\/product\/senseslab\/marketing\/btob-digital-marketing\">BtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u91cd\u8981\u6027\u3084\u624b\u6cd5\u3001\u5177\u4f53\u7684\u306a\u9032\u3081\u65b9\u3082\u89e3\u8aac<\/a><\/p>\n<h2>SIPS\u306e\u69cb\u6210\u8981\u7d20<\/h2>\n<p>SIPS\u306f\u300cSympathize\u300d\u300cIdentify\u300d\u300cParticipate\u300d\u300cShare\uff06Spread\u300d\u306e4\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u8a00\u8449\u3067\u3059\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u5fc3\u7406\u72b6\u614b\u306b\u3042\u308b\u306e\u304b\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>S\uff08Sympathize\uff1a\u5171\u611f\u3059\u308b\uff09<\/h3>\n<p>SIPS\u306e\u8d77\u70b9\u306f\u300c\u6ce8\u610f\uff08Attention\uff09\u300d\u3067\u306f\u306a\u304f\u300c\u5171\u611f\uff08Sympathize\uff09\u300d\u3067\u3059\u3002<\/p>\n<p>\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u306b\u6d41\u308c\u3066\u304f\u308b\u81a8\u5927\u306a\u60c5\u5831\u306e\u4e2d\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u81ea\u5206\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308b\u3001\u307e\u305f\u306f\u5fc3\u304c\u52d5\u304b\u3055\u308c\u308b\u60c5\u5831\u306b\u306e\u307f\u53cd\u5fdc\u3057\u307e\u3059\u3002<\/p>\n<p>\u300c\u3042\u308b\u3042\u308b\u300d\u300c\u5fdc\u63f4\u3057\u305f\u3044\u300d\u3068\u3044\u3063\u305f\u611f\u60c5\u7684\u306a\u30b9\u30a4\u30c3\u30c1\u304c\u5165\u308b\u3053\u3068\u304c\u3001\u3059\u3079\u3066\u306e\u59cb\u307e\u308a\u3067\u3059\u3002<\/p>\n<h3>I\uff08Identify\uff1a\u78ba\u8a8d\u3059\u308b\uff09<\/h3>\n<p>\u5171\u611f\u3057\u305f\u5f8c\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u3059\u3050\u306b\u53c2\u52a0\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u300c\u78ba\u8a8d\uff08Identify\uff09\u300d\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5165\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c\u672c\u5f53\u306b\u826f\u3044\u5546\u54c1\u306a\u306e\u304b\uff1f\u300d\u300c\u8ab0\u304c\u767a\u4fe1\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u300c\u81ea\u5206\u306e\u4fa1\u5024\u89b3\u306b\u5408\u3046\u304b\uff1f\u300d\u306a\u3069\u3092\u3001\u4ed6\u306e\u6295\u7a3f\u3084\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3001\u53cb\u4eba\u3068\u306e\u4f1a\u8a71\u3092\u901a\u3058\u3066\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306e\u7d0d\u5f97\u611f\u304c\u3001\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3078\u306e\u30cf\u30fc\u30c9\u30eb\u3092\u4e0b\u3052\u307e\u3059\u3002<\/p>\n<h3>P\uff08Participate\uff1a\u53c2\u52a0\u3059\u308b\uff09<\/h3>\n<p>\u78ba\u8a8d\u3092\u7d4c\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u300c\u53c2\u52a0\uff08Participate\uff09\u300d\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u8a00\u3046\u300c\u53c2\u52a0\u300d\u306f\u3001\u5546\u54c1\u306e\u8cfc\u5165\u3060\u3051\u3092\u6307\u3057\u307e\u305b\u3093\u3002\u300c\u3044\u3044\u306d\u300d\u3092\u62bc\u3059\u3001\u30ea\u30c4\u30a4\u30fc\u30c8\u3059\u308b\u3001\u30b3\u30e1\u30f3\u30c8\u3092\u66f8\u304f\u3001\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u53c2\u52a0\u3059\u308b\u306a\u3069\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u95a2\u308f\u308a\u3092\u6301\u3064\u3059\u3079\u3066\u306e\u884c\u52d5\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>SNS\u306b\u304a\u3044\u3066\u306f\u3001\u3053\u306e\u30e9\u30a4\u30c8\u306a\u53c2\u52a0\u3092\u3044\u304b\u306b\u4fc3\u3059\u304b\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3>S\uff08Share &amp; Spread\uff1a\u5171\u6709\u30fb\u62e1\u6563\u3059\u308b\uff09<\/h3>\n<p>\u53c2\u52a0\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u305d\u306e\u4f53\u9a13\u3092\u300c\u5171\u6709\u30fb\u62e1\u6563\uff08Share &amp; Spread\uff09\u300d\u3057\u307e\u3059\u3002<\/p>\n<p>\u300c\u53c2\u52a0\u3057\u3066\u3088\u304b\u3063\u305f\u300d\u300c\u5546\u54c1\u3092\u4f7f\u3063\u3066\u6e80\u8db3\u3057\u305f\u300d\u3068\u3044\u3046\u4f53\u9a13\u304cSNS\u3078\u6295\u7a3f\u3055\u308c\u3001\u305d\u308c\u304c\u307e\u305f\u5225\u306e\u30e6\u30fc\u30b6\u30fc\uff08\u53cb\u4eba\u3084\u30d5\u30a9\u30ed\u30ef\u30fc\uff09\u306e\u300c\u5171\u611f\u300d\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5faa\u74b0\u304cSIPS\u306e\u6700\u5927\u306e\u7279\u5fb4\u3067\u3042\u308a\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u918d\u9190\u5473\u3067\u3059\u3002<\/p>\n<h2>SIPS\u306e\u6d3b\u7528\u65b9\u6cd5<\/h2>\n<p>\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306bSNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306bSIPS\u3092\u7d44\u307f\u8fbc\u3081\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u30b9\u30c6\u30c3\u30d7\u3054\u3068\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8a2d\u5b9a<\/h3>\n<p>\u307e\u305a\u3001\u300c\u8ab0\u306b\u5171\u611f\u3057\u3066\u307b\u3057\u3044\u306e\u304b\u300d\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u5e74\u9f62\u3084\u6027\u5225\u3068\u3044\u3063\u305f\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5c5e\u6027\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u3069\u3093\u306a\u4fa1\u5024\u89b3\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u300d\u300c\u3069\u3093\u306a\u6295\u7a3f\u306b\u300e\u3044\u3044\u306d\u300f\u3092\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u304b\u300d\u3068\u3044\u3046\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u5fc3\u7406\u7684\uff09\u306a\u5206\u6790\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u89e3\u50cf\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3001\u5171\u611f\u3092\u751f\u3080\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8ef8\u304c\u5b9a\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/mazrica.com\/product\/senseslab\/marketing\/marketing-research\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c3\u30c8\u30ea\u30b5\u30fc\u30c1\u3068\u306e\u9055\u3044\u3084\u624b\u9806\u3092\u89e3\u8aac<\/a><\/p>\n<h3>\u65bd\u7b56\u306e\u691c\u8a0e<\/h3>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3001\u300c\u5171\u611f\uff08Sympathize\uff09\u300d\u3092\u751f\u307f\u51fa\u3057\u300c\u53c2\u52a0\uff08Participate\uff09\u300d\u3057\u3084\u3059\u3044\u4ed5\u639b\u3051\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n<ul>\n<li>S\uff08\u5171\u611f\u306e\u5275\u51fa\uff09\uff1a\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u306a\u30b9\u30c8\u30fc\u30ea\u30fc\u3001\u8ab2\u984c\u89e3\u6c7a\u306e\u63d0\u793a\u3001\u30c8\u30ec\u30f3\u30c9\u3078\u306e\u8a00\u53ca\u306a\u3069<\/li>\n<li>I\uff08\u60c5\u5831\u306e\u78ba\u8a8d\uff09\uff1aWeb\u30b5\u30a4\u30c8\u306e\u6574\u5099\u3001\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u3078\u306e\u767b\u9332\u306a\u3069<\/li>\n<li>P\uff08\u53c2\u52a0\u306e\u30cf\u30fc\u30c9\u30eb\u3092\u4e0b\u3052\u308b\uff09\uff1a\u300c\u3044\u3044\u306d\u3067\u6295\u7968\u300d\u300c\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u6295\u7a3f\u3067\u30d7\u30ec\u30bc\u30f3\u30c8\u300d\u306a\u3069\u3001\u6c17\u8efd\u306b\u53c2\u52a0\u3067\u304d\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a2d\u8a08\u306a\u3069<\/li>\n<li>S\uff08\u5171\u6709\u30fb\u62e1\u6563\uff09\uff1aSNS\u3078\u306e\u6295\u7a3f\u4fc3\u9032\u3001\u4e8b\u4f8b\u8a18\u4e8b\u306e\u4f5c\u6210\u3001\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u3078\u306e\u6295\u7a3f\u8a98\u5c0e\u306a\u3069<\/li>\n<\/ul>\n<p>\u3053\u3046\u3057\u305f\u5177\u4f53\u7684\u65bd\u7b56\u3092\u57fa\u306b\u3001\u6b21\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3051\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n<h3>\u6295\u7a3f<\/h3>\n<p>\u691c\u8a0e\u3057\u305f\u65bd\u7b56\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u5316\u3057\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u6295\u7a3f\u3057\u307e\u3059\u3002<br \/>Instagram\u306a\u3089\u8996\u899a\u7684\u306a\u4e16\u754c\u89b3\u3001X\uff08\u65e7Twitter\uff09\u306a\u3089\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6027\u3084\u8a00\u8449\u9078\u3073\u306a\u3069\u3001\u5404SNS\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u305f\u300c\u5171\u611f\u3055\u308c\u3084\u3059\u3044\u8868\u73fe\u300d\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u6295\u7968\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u697d\u3057\u3093\u3067\u53c2\u52a0\u3057\u3084\u3059\u3044\u5de5\u592b\u3082\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3>\u691c\u8a3c\u3068\u6539\u5584<\/h3>\n<p>SIPS\u306b\u304a\u3051\u308b\u52b9\u679c\u6e2c\u5b9a\u306f\u3001\u5358\u306a\u308bPV\u6570\u3084\u30ea\u30fc\u30c1\u6570\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<ul>\n<li>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\uff08\u3044\u3044\u306d\u3001\u30af\u30ea\u30c3\u30af\u6570\uff09<\/li>\n<li>\u30b7\u30a7\u30a2\u6570<\/li>\n<li>UGC\uff08\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u306e\u6570<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u3092\u6307\u6a19\uff08KPI\uff09\u3068\u3057\u3001\u300c\u306a\u305c\u5171\u611f\u3055\u308c\u305f\u306e\u304b\u300d\u300c\u3069\u3053\u3067\u62e1\u6563\u304c\u6b62\u307e\u3063\u305f\u306e\u304b\u300d\u3092\u5206\u6790\u3057\u3066\u6b21\u306e\u65bd\u7b56\u3078\u6d3b\u304b\u3057\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u306f\u591a\u304f\u306e\u4f01\u696d\u304c\u6b63\u3057\u304f\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3067\u304d\u3066\u3044\u306a\u3044KPI\u3002<br \/>KPI\u3078\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u8a2d\u5b9a\u3092\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u969b\u306b\u55b6\u696d\u52b9\u7387\u5316\u3078\u3068\u7e4b\u3052\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\u305c\u3072\u4f75\u305b\u3066KPI\u306e\u8cc7\u6599\u3082\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/><a id=\"ebook-kpi-management\" href=\"https:\/\/mazrica.com\/product\/dldocument\/ebook-kpi-management\" target=\"_blank\" rel=\"noopener\"><strong>\u25b6\ufe0e\u25b6\ufe0e\u6b63\u3057\u3044KPI\u8a2d\u5b9a\u306b\u3064\u3044\u3066\u306e\u8cc7\u6599\u3092\u3001\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u3002<\/strong><\/a><\/p>\n<h2>SIPS\u306e\u6d3b\u7528\u4e8b\u4f8b<\/h2>\n<p>SIPS\u3092\u5de7\u307f\u306b\u6d3b\u7528\u3057\u305f\u597d\u4f8b\u3068\u3057\u3066\u3001\u300c\u30cb\u30c8\u30ea\u300d\u306eInstagram\u6d3b\u7528\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u30cb\u30c8\u30ea\u306f\u300c\u304a\u3001\u306d\u3060\u3093\u4ee5\u4e0a\u3002\u300d\u306e\u5b9f\u7528\u6027\u306b\u52a0\u3048\u3001SNS\u3092\u901a\u3058\u3066\u300c\u304a\u3057\u3083\u308c\u3067\u8c4a\u304b\u306a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u300d\u3078\u306e\u5171\u611f\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><strong>1. 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I\uff08\u78ba\u8a8d\uff09\uff1aUGC\u306b\u3088\u308b\u81ea\u5206\u3054\u3068\u5316<\/strong><\/h3>\n<p>\u516c\u5f0f\u306e\u767a\u4fe1\u3060\u3051\u3067\u306a\u304f\u3001\u4e00\u822c\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u308b\u6295\u7a3f\u3082\u6d3b\u767a\u3067\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306f\u300c#mynitori\u300d\u306a\u3069\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u691c\u7d22\u3057\u3001\u4ed6\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306b\u5546\u54c1\u3092\u4f7f\u3063\u3066\u3044\u308b\u304b\u3001\u5b9f\u969b\u306e\u30b5\u30a4\u30ba\u611f\u3084\u4f7f\u3044\u52dd\u624b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u30ea\u30a2\u30eb\u306a\u53e3\u30b3\u30df\u304c\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u3001\u6b21\u306e\u300c\u53c2\u52a0\u300d\u3092\u4fc3\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><strong>3. P\uff08\u53c2\u52a0\uff09\uff1a\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/strong><\/h3>\n<p>\u30cb\u30c8\u30ea\u306f\u5b9a\u671f\u7684\u306b\u300c#mynitori\u300d\u3092\u3064\u3051\u305f\u6295\u7a3f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u30e6\u30fc\u30b6\u30fc\u306f\u81ea\u5206\u306e\u90e8\u5c4b\uff08\u30cb\u30c8\u30ea\u5546\u54c1\u3092\u4f7f\u3063\u305f\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30c8\uff09\u306e\u5199\u771f\u3092\u6295\u7a3f\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6d3b\u52d5\u306b\u53c2\u52a0\u3057\u307e\u3059\u3002<br \/>\u8cfc\u5165\u5f8c\u306e\u300c\u898b\u305b\u305f\u3044\u300d\u3068\u3044\u3046\u5fc3\u7406\u3092\u3046\u307e\u304f\u3059\u304f\u3044\u4e0a\u3052\u3066\u3044\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>4. S\uff08\u5171\u6709\u30fb\u62e1\u6563\uff09\uff1a\u65b0\u305f\u306a\u30d5\u30a9\u30ed\u30ef\u30fc\u3078\u306e\u4f1d\u64ad<\/strong><\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u6295\u7a3f\u3057\u305f\u304a\u3057\u3083\u308c\u306a\u90e8\u5c4b\u306e\u5199\u771f\u306f\u3001\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3078\u3068\u62e1\u6563\u3055\u308c\u307e\u3059\u3002<br \/>\u305d\u308c\u3092\u898b\u305f\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u300c\u3053\u308c\u30cb\u30c8\u30ea\u306a\u306e\uff1f\u3059\u3054\u3044\uff01\u300d\u3068\u65b0\u305f\u306a\u5171\u611f\u3092\u899a\u3048\u3001\u5e97\u8217\u3084\u30b5\u30a4\u30c8\u3078\u8a2a\u308c\u308b\u3068\u3044\u3046\u597d\u5faa\u74b0\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/mazrica.com\/product\/senseslab\/marketing\/about-customer-in\">\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c3\u30c8\u30a4\u30f3\u3068\u306e\u9055\u3044\u304b\u3089\u5b9f\u8df5\u65b9\u6cd5\u307e\u3067\u89e3\u8aac<\/a><\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>SIPS\u306f\u3001\u5171\u611f\u3092\u8d77\u70b9\u3068\u3057\u3066\u300c\u53c2\u52a0\u300d\u3068\u300c\u62e1\u6563\u300d\u306e\u30eb\u30fc\u30d7\u3092\u751f\u307f\u51fa\u3059\u3001SNS\u6642\u4ee3\u306b\u4e0d\u53ef\u6b20\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001SNS\u3084Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c8\u30ec\u30f3\u30c9\u306f\u975e\u5e38\u306b\u6d41\u52d5\u7684\u3067\u3059\u3002<br \/>\u304b\u3064\u3066\u306eAIDMA\u304b\u3089SIPS\u3078\u3001\u305d\u3057\u3066\u73fe\u5728\u306f\u3055\u3089\u306b\u65b0\u3057\u3044\u6982\u5ff5\u3068\u3057\u3066\u300cULSSAS\uff08\u30a6\u30eb\u30b5\u30b9\uff09\u300d\u306a\u3069\u3082\u767b\u5834\u3057\u3066\u304a\u308a\u3001\u5e38\u306b\u6700\u65b0\u306e\u52d5\u5411\u3092\u30ad\u30e3\u30c3\u30c1\u30a2\u30c3\u30d7\u3057\u7d9a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u306e\u65bd\u7b56\u3092\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3057\u7d9a\u3051\u308b\u305f\u3081\u306b\u3001\u307e\u305a\u306f\u6700\u65b0\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c8\u30ec\u30f3\u30c9\u3092\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>SNS\u304c\u751f\u6d3b\u306e\u4e00\u90e8\u3068\u306a\u3063\u305f\u73fe\u4ee3\u3001\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3060\u3051\u3067\u306f\u6d88\u8cbb\u8005\u306e\u5fc3\u3092\u3064\u304b\u3080\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u300c\u3044\u3044\u306d\u300d\u3084\u300c\u30ea\u30c4\u30a4\u30fc\u30c8\u300d\u3068\u3044\u3063\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3001\u3069\u306e\u3088\u3046\u306b\u58f2\u4e0a\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u3064\u306a\u3052\u308b\u3079\u304d\u304b\u60a9\u3093\u3067\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3082\u591a\u3044\u306e[&hellip;]<\/p>\n","protected":false},"featured_media":583753,"template":"","meta":{"_acf_changed":false,"footnotes":""},"senseslab_category":[39],"senseslab_tag":[55],"class_list":["post-561179","senseslab","type-senseslab","status-publish","has-post-thumbnail","hentry","senseslab_category-marketing","senseslab_tag-marketing-strategy"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/561179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab"}],"about":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/types\/senseslab"}],"version-history":[{"count":1,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/561179\/revisions"}],"predecessor-version":[{"id":583966,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/561179\/revisions\/583966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media\/583753"}],"wp:attachment":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media?parent=561179"}],"wp:term":[{"taxonomy":"senseslab_category","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_category?post=561179"},{"taxonomy":"senseslab_tag","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_tag?post=561179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}