{"id":539267,"date":"2025-11-04T10:22:13","date_gmt":"2025-11-04T01:22:13","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=539267"},"modified":"2025-11-04T10:22:13","modified_gmt":"2025-11-04T01:22:13","slug":"kpi-tree","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/tips\/kpi-tree","title":{"rendered":"KPI\u30c4\u30ea\u30fc\u3068\u306f\uff1f\u91cd\u8981\u6027\u3084\u4f5c\u308a\u65b9\u3001\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u3066\u65e5\u3005\u306e\u696d\u52d9\u3092\u7ba1\u7406\u3059\u308b\u4e2d\u3067\u3001\u300cKPI\u306e\u9032\u6357\u304c\u306a\u305c\u304b\u76ee\u6a19\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u306a\u3044\u300d\u300c\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u6307\u6a19\u306e\u6349\u3048\u65b9\u304c\u30d0\u30e9\u30d0\u30e9\u300d\u3068\u3044\u3063\u305f\u8ab2\u984c\u3092\u611f\u3058\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u73fe\u5834\u3067\u5e83\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u8a2d\u5b9a\u3084\u904b\u7528\u65b9\u6cd5\u3092\u8aa4\u308b\u3068\u3001\u672c\u6765\u306e\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u30b1\u30fc\u30b9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3053\u3067\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u3001KPI\u3092\u4f53\u7cfb\u7684\u306b\u6574\u7406\u3057\u3001\u76ee\u6a19\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u300cKPI\u30c4\u30ea\u30fc\u300d\u3067\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001KPI\u30c4\u30ea\u30fc\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u304b\u3089\u3001\u305d\u306e\u91cd\u8981\u6027\u3001\u4f5c\u6210\u624b\u9806\u3001\u52b9\u679c\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u3001\u3055\u3089\u306b\u5177\u4f53\u7684\u306a\u696d\u52d9\u3078\u306e\u9069\u7528\u4f8b\u307e\u3067\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/product-senses.mazrica.com\/dldocument\/ebook-kpi-management\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-539276\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2025\/09\/2142a81c8ccd96a6a55f014752e3cf26.png\" alt=\"\" width=\"960\" height=\"300\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2025\/09\/2142a81c8ccd96a6a55f014752e3cf26.png 960w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2025\/09\/2142a81c8ccd96a6a55f014752e3cf26-300x94.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2025\/09\/2142a81c8ccd96a6a55f014752e3cf26-768x240.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p>\u5404\u90e8\u9580\u306e\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u65b9\u3005\u304c\u3001\u30c1\u30fc\u30e0\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u3068\u3057\u3066\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>KPI\u30c4\u30ea\u30fc\u3068\u306f<\/h2>\n<p>KPI\u30c4\u30ea\u30fc\u3068\u306f\u3001\u6700\u7d42\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306aKPI\u3092\u3001\u30c4\u30ea\u30fc\u72b6\u306b\u5206\u89e3\u30fb\u6574\u7406\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p>\u76ee\u6a19\uff08KGI\uff09\u304b\u3089\u9006\u7b97\u3059\u308b\u5f62\u3067\u3001\u968e\u5c64\u7684\u306bKPI\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u3067\u3001\u500b\u3005\u306e\u696d\u52d9\u3084\u65bd\u7b56\u304c\u3069\u306e\u3088\u3046\u306b\u76ee\u6a19\u306b\u7d50\u3073\u3064\u304f\u306e\u304b\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>KPI\u3068\u306f<\/h3>\n<p>KPI\u3068\u306f\u3001\u300cKey Performance Indicator\u300d\u306e\u7565\u3067\u3001\u4f01\u696d\u3084\u90e8\u9580\u306e\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u9032\u6357\u72b6\u6cc1\u3092\u6e2c\u308b\u305f\u3081\u306e\u5b9a\u91cf\u7684\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u58f2\u4e0a\u3084\u9867\u5ba2\u6570\u3001\u5546\u8ac7\u6570\u3001\u5e73\u5747\u5bfe\u5fdc\u6642\u9593\u306a\u3069\u304cKPI\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n<p>KPI\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u30fb\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u884c\u52d5\u306e\u52b9\u679c\u3092\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/about-kpi\">KPI\u3068\u306f\uff1f\u57fa\u672c\u304b\u3089\u8a2d\u5b9a\u65b9\u6cd5\u3001\u696d\u7a2e\u5225\u306e\u6307\u6a19\u4e8b\u4f8b\u307e\u3067\u5fb9\u5e95\u89e3\u8aac<\/a><\/p>\n<h3>KPI\u3068KGI\u306e\u95a2\u4fc2\u6027<\/h3>\n<p>KPI\u30c4\u30ea\u30fc\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u306b\u306f\u3001KPI\u3068KGI\u306e\u95a2\u4fc2\u6027\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>KGI\uff08Key Goal Indicator\uff09\u306f\u3001\u6700\u7d42\u7684\u306a\u6210\u679c\u3084\u76ee\u6a19\u305d\u306e\u3082\u306e\u3092\u793a\u3059\u6307\u6a19\u3067\u3042\u308a\u3001KPI\u306f\u305d\u306e\u9054\u6210\u306b\u5411\u3051\u305f\u9014\u4e2d\u7d4c\u904e\u3092\u6e2c\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>KPI\u30c4\u30ea\u30fc\u3067\u306f\u3001KGI\u3092\u8d77\u70b9\u3068\u3057\u3066\u300c\u305d\u306e\u76ee\u6a19\u3092\u5b9f\u73fe\u3059\u308b\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u8981\u7d20\u304c\u5fc5\u8981\u304b\uff1f\u300d\u3092\u9006\u7b97\u3057\u306a\u304c\u3089\u3001\u8907\u6570\u306eKPI\u3092\u5206\u89e3\u3057\u3066\u69cb\u7bc9\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/what-is-kgi\">KGI\u3068\u306f\uff1fKPI\u3068\u306e\u9055\u3044\u3001\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u5177\u4f53\u4f8b\u3092\u89e3\u8aac<\/a><\/p>\n<h2>KPI\u30c4\u30ea\u30fc\u304c\u91cd\u8981\u306a\u7406\u7531<\/h2>\n<p>KPI\u30c4\u30ea\u30fc\u306f\u3001\u5358\u306bKPI\u3092\u4e26\u3079\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u76ee\u6a19\u3068\u306e\u6574\u5408\u6027\u300d\u3084\u300c\u6307\u6a19\u9593\u306e\u3064\u306a\u304c\u308a\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u70b9\u3067\u3001\u975e\u5e38\u306b\u6709\u7528\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u73fe\u5834\u306b\u304a\u3051\u308b3\u3064\u306e\u89b3\u70b9\u304b\u3089\u3001\u305d\u306e\u91cd\u8981\u6027\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u767a\u898b\u306b\u5f79\u7acb\u3064<\/h3>\n<p>KPI\u30c4\u30ea\u30fc\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u8981\u56e0\u3084\u3001\u7d44\u7e54\u5185\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u7279\u5b9a\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001KGI\u9054\u6210\u306b\u5fc5\u8981\u306aKPI\u306e\u3046\u3061\u3001\u3042\u308b\u4e00\u90e8\u3060\u3051\u304c\u76ee\u6a19\u672a\u9054\u3067\u3042\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308c\u3070\u3001\u305d\u306e\u9818\u57df\u306b\u8ab2\u984c\u304c\u96c6\u4e2d\u3057\u3066\u3044\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u5834\u5f53\u305f\u308a\u7684\u306a\u5bfe\u51e6\u3067\u306f\u306a\u304f\u3001\u6839\u672c\u7684\u306a\u6539\u5584\u7b56\u306e\u691c\u8a0e\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>KPI\u3092MECE\u306b\u8003\u3048\u3089\u308c\u308b<\/h3>\n<p>MECE\uff08Mutually Exclusive\u3001Collectively Exhaustive\uff09\u3068\u306f\u3001\u300c\u30e2\u30ec\u306a\u304f\u3001\u30c0\u30d6\u308a\u306a\u304f\u300d\u7269\u4e8b\u3092\u6574\u7406\u3059\u308b\u601d\u8003\u6cd5\u3067\u3059\u3002<\/p>\n<p>KPI\u30c4\u30ea\u30fc\u3067\u306f\u3001\u6307\u6a19\u3092\u30c4\u30ea\u30fc\u69cb\u9020\u3067\u5206\u89e3\u3057\u3066\u3044\u304f\u305f\u3081\u3001\u5404KPI\u306e\u5f79\u5272\u3084\u95a2\u4fc2\u6027\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u91cd\u8907\u3057\u3066\u3044\u308bKPI\u3084\u3001\u9006\u306b\u629c\u3051\u843d\u3061\u3066\u3044\u308b\u6307\u6a19\u3092\u767a\u898b\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u7ba1\u7406\u306e\u7cbe\u5ea6\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n<h3>AI\u6642\u4ee3\u306b\u3082\u901a\u7528\u3059\u308b<\/h3>\n<p>\u8fd1\u5e74\u3001AI\u3084\u81ea\u52d5\u5316\u6280\u8853\u306e\u6d3b\u7528\u304c\u9032\u3080\u4e2d\u3067\u3001\u300c\u5b9a\u91cf\u7684\u306a\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u300d\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>KPI\u30c4\u30ea\u30fc\u306f\u3001\u6307\u6a19\u3092\u8ad6\u7406\u7684\u304b\u3064\u4f53\u7cfb\u7684\u306b\u6574\u7406\u3067\u304d\u308b\u305f\u3081\u3001AI\u306b\u3088\u308b\u5206\u6790\u3084\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u3068\u3082\u89aa\u548c\u6027\u304c\u9ad8\u3044\u69cb\u9020\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001KPI\u30c4\u30ea\u30fc\u306b\u57fa\u3065\u3044\u3066\u84c4\u7a4d\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306f\u3001AI\u304c\u7570\u5e38\u5024\u3092\u691c\u77e5\u3057\u305f\u308a\u3001\u5c06\u6765\u4e88\u6e2c\u3092\u884c\u3063\u305f\u308a\u3059\u308b\u969b\u306e\u30d9\u30fc\u30b9\u60c5\u5831\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>KPI\u30c4\u30ea\u30fc\u306e\u4f5c\u308a\u65b9<\/h2>\n<p>KPI\u30c4\u30ea\u30fc\u306f\u3001\u76ee\u6a19\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u69cb\u9020\u3092\u8ad6\u7406\u7684\u306b\u8a2d\u8a08\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u304c\u3001\u5358\u306bKPI\u3092\u7f85\u5217\u3059\u308b\u3060\u3051\u3067\u306f\u610f\u5473\u304c\u306a\u304f\u3001\u660e\u78ba\u306a\u30eb\u30fc\u30eb\u3068\u30b9\u30c6\u30c3\u30d7\u306b\u57fa\u3065\u3044\u3066\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u3067\u306f\u3001KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\u3059\u308b5\u3064\u306e\u624b\u9806\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>1.KGI\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u6700\u521d\u306b\u884c\u3046\u3079\u304d\u306f\u3001\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u3067\u3042\u308bKGI\u306e\u8a2d\u5b9a\u3067\u3059\u3002<\/p>\n<p>KGI\u306f\u3001\u7d44\u7e54\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u6700\u7d42\u7684\u306a\u6210\u679c\u6307\u6a19\u3067\u3042\u308a\u3001\u58f2\u4e0a\u76ee\u6a19\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u306a\u3069\u3001\u9054\u6210\u3059\u3079\u304d\u6210\u679c\u3092\u660e\u78ba\u306b\u793a\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u6bb5\u968e\u3067\u66d6\u6627\u306aKGI\u3092\u8a2d\u5b9a\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u4ee5\u964d\u306eKPI\u3082\u305a\u308c\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u300c\u8ab0\u304c\u898b\u3066\u3082\u6570\u5024\u3067\u5224\u65ad\u3067\u304d\u308b\u300d\u660e\u78ba\u306aKGI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3>2.KGI\u306e\u69cb\u6210\u8981\u7d20\u3092\u6d17\u3044\u51fa\u3059<\/h3>\n<p>\u6b21\u306b\u3001KGI\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u69cb\u6210\u8981\u7d20\u3092\u6d17\u3044\u51fa\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u300c\u305d\u306eKGI\u3092\u69cb\u6210\u3059\u308b\u8981\u56e0\u306b\u306f\u4f55\u304c\u3042\u308b\u304b\uff1f\u300d\u3092\u5206\u89e3\u3057\u3066\u8003\u3048\u308b\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u58f2\u4e0a\u300d\u304cKGI\u3067\u3042\u308c\u3070\u3001\u300c\u5546\u8ac7\u6570\u300d\u3084\u300c\u53d7\u6ce8\u7387\u300d\u3001\u300c\u9867\u5ba2\u5358\u4fa1\u300d\u306a\u3069\u304c\u69cb\u6210\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u8981\u7d20\u9593\u306e\u30ed\u30b8\u30c3\u30af\u3092\u610f\u8b58\u3057\u306a\u304c\u3089\u3001MECE\u306b\u5206\u89e3\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3>3.\u56db\u5247\u6f14\u7b97\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b<\/h3>\n<p>\u5404KPI\u306f\u3001\u53ef\u80fd\u306a\u9650\u308a\u56db\u5247\u6f14\u7b97\uff08\u52a0\u6e1b\u4e57\u9664\uff09\u3067\u95a2\u4fc2\u3065\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u6307\u6a19\u9593\u306e\u56e0\u679c\u95a2\u4fc2\u3084\u69cb\u9020\u3092\u8ad6\u7406\u7684\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u8003\u3048\u65b9\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u58f2\u4e0a \uff1d \u9867\u5ba2\u6570 \u00d7 \u9867\u5ba2\u5358\u4fa1\u300d\u306e\u3088\u3046\u306b\u3001\u6570\u5f0f\u3068\u3057\u3066\u8868\u73fe\u3067\u304d\u308b\u95a2\u4fc2\u6027\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u3067\u3001\u5168\u4f53\u306eKPI\u69cb\u9020\u304c\u3088\u308a\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>4.\u5358\u4f4d\u3092\u540c\u3058\u306b\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>KPI\u3092\u6bd4\u8f03\u30fb\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6307\u6a19\u306e\u5358\u4f4d\u3092\u63c3\u3048\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u6642\u9593\u3001\u4ef6\u6570\u3001\u91d1\u984d\u306a\u3069\u3001\u7570\u306a\u308b\u5358\u4f4d\u304c\u6df7\u5728\u3057\u3066\u3044\u308b\u3068\u3001\u69cb\u9020\u306e\u7406\u89e3\u304c\u96e3\u3057\u304f\u306a\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u8aa4\u3063\u305f\u5224\u65ad\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u30c4\u30ea\u30fc\u4e0a\u3067\u306f\u53ef\u80fd\u306a\u9650\u308a\u540c\u4e00\u968e\u5c64\u306b\u3042\u308bKPI\u306e\u5358\u4f4d\u3092\u7d71\u4e00\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>5.\u30c1\u30a7\u30c3\u30af\u3092\u884c\u3046<\/h3>\n<p>\u6700\u5f8c\u306b\u3001\u4f5c\u6210\u3057\u305fKPI\u30c4\u30ea\u30fc\u3092\u5fc5\u305a\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e2\u70b9\u304c\u7279\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h4>KPI\u306b\u306a\u308a\u5f97\u306a\u3044\u8981\u7d20\u304c\u542b\u307e\u308c\u3066\u3044\u306a\u3044\u304b<\/h4>\n<p>KPI\u306f\u5b9a\u91cf\u5316\u53ef\u80fd\u306a\u5f62\u3067\u8868\u73fe\u3055\u308c\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u9867\u5ba2\u6e80\u8db3\u306e\u5411\u4e0a\u300d\u3068\u3044\u3063\u305f\u5b9a\u6027\u7684\u306a\u8868\u73fe\u306f\u3001\u5b9f\u6570\u5024\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u306a\u3044\u305f\u3081KPI\u3068\u3057\u3066\u4e0d\u9069\u5207\u3067\u3059\u3002<\/p>\n<p>\u3059\u3079\u3066\u306e\u6307\u6a19\u306f\u3001\u8a08\u6e2c\u53ef\u80fd\u306a\u5b9a\u91cf\u3067\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u5fc5\u305a\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>\u8981\u7d20\u304c\u91cd\u8907\u3057\u3066\u3044\u306a\u3044\u304b<\/h4>\n<p>\u540c\u3058\u6307\u6a19\u304c\u5225\u306e\u679d\u306b\u3082\u767b\u5834\u3057\u3066\u3044\u308b\u3068\u3001\u30c4\u30ea\u30fc\u306e\u30ed\u30b8\u30c3\u30af\u304c\u5d29\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>MECE\u306e\u539f\u5247\u306b\u57fa\u3065\u304d\u3001\u91cd\u8907\u3092\u6392\u9664\u3057\u3064\u3064\u3001\u629c\u3051\u6f0f\u308c\u306e\u306a\u3044\u69cb\u9020\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>KPI\u30c4\u30ea\u30fc\u4f5c\u6210\u6642\u306e\u30b3\u30c4\u3068\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>KPI\u30c4\u30ea\u30fc\u306f\u3001\u69cb\u9020\u7684\u306b\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u57fa\u672c\u3067\u3059\u304c\u3001\u5b9f\u52d9\u3067\u3088\u308a\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u5de5\u592b\u3084\u6ce8\u610f\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001KPI\u30c4\u30ea\u30fc\u4f5c\u6210\u6642\u306b\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u5b9f\u8df5\u7684\u306a\u30b3\u30c4\u3068\u3001\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u30923\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>KPI\u306f\u5fc5\u305a\u5b9a\u91cf\u5316\u3059\u308b<\/h3>\n<p>KPI\u3092\u5b9a\u3081\u308b\u969b\u306b\u6700\u3082\u91cd\u8981\u306a\u306e\u306f\u3001\u300c\u3059\u3079\u3066\u306e\u6307\u6a19\u3092\u6570\u5024\u3067\u8868\u73fe\u3059\u308b\u300d\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u300c\u52aa\u529b\u3059\u308b\u300d\u300c\u54c1\u8cea\u3092\u9ad8\u3081\u308b\u300d\u306a\u3069\u306e\u5b9a\u6027\u7684\u306a\u8868\u73fe\u3067\u306f\u3001\u9032\u6357\u72b6\u6cc1\u3084\u6210\u679c\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u300d\u3068\u3044\u3046\u76ee\u6a19\u3067\u3042\u308c\u3070\u3001\u300cNPS\uff08\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b9\u30b3\u30a2\uff09\u3092\u3007\u3007%\u4ee5\u4e0a\u306b\u3059\u308b\u300d\u3084\u300c\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u6e80\u8db3\u5ea6\u3067\u5e73\u57474.5\u70b9\u3092\u76ee\u6307\u3059\u300d\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u6570\u5024\u306b\u843d\u3068\u3057\u8fbc\u3080\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u5b9a\u91cf\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u95a2\u4fc2\u8005\u9593\u3067\u306e\u5171\u901a\u8a8d\u8b58\u304c\u751f\u307e\u308c\u3001PDCA\u3082\u56de\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/nps\">NPS\u3068\u306f\uff1f\u610f\u5473\u3084\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u6307\u6a19\u306b\u3064\u3044\u3066\u89e3\u8aac<\/a><\/p>\n<h3>\u6700\u7d42\u76ee\u6a19\u3068\u65bd\u7b56\u306eKPI\u30c4\u30ea\u30fc\u3092\u5206\u3051\u3066\u8003\u3048\u308b<\/h3>\n<p>KPI\u30c4\u30ea\u30fc\u3092\u8a2d\u8a08\u3059\u308b\u969b\u306b\u3001\u6700\u7d42\u76ee\u6a19\u306b\u76f4\u7d50\u3059\u308b\u300c\u6210\u679c\u6307\u6a19\u300d\u3068\u3001\u65e5\u3005\u306e\u6d3b\u52d5\u306b\u7d10\u3065\u304f\u300c\u65bd\u7b56\u6307\u6a19\u300d\u3092\u6df7\u5728\u3055\u305b\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u306e2\u3064\u306e\u968e\u5c64\u306f\u6027\u8cea\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u30c4\u30ea\u30fc\u69cb\u9020\u4e0a\u3067\u306f\u660e\u78ba\u306b\u5206\u3051\u3066\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u65b0\u898f\u9867\u5ba2\u6570\u306e\u5897\u52a0\u300d\u304c\u6210\u679c\u6307\u6a19\u3067\u3042\u308c\u3070\u3001\u300cWeb\u5e83\u544a\u306e\u51fa\u7a3f\u6570\u300d\u3084\u300c\u5c55\u793a\u4f1a\u306e\u53c2\u52a0\u4ef6\u6570\u300d\u306a\u3069\u306f\u65bd\u7b56\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u3092\u5225\u306e\u30c4\u30ea\u30fc\u3001\u3042\u308b\u3044\u306f\u7570\u306a\u308b\u968e\u5c64\u306b\u5206\u3051\u308b\u3053\u3068\u3067\u3001\u5168\u4f53\u50cf\u304c\u3088\u308a\u30af\u30ea\u30a2\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u6700\u7d42\u76ee\u6a19\u3068\u65bd\u7b56\u306eKPI\u30c4\u30ea\u30fc\u306e\u9023\u52d5\u6027\u3092\u610f\u8b58\u3059\u308b<\/h3>\n<p>\u524d\u8ff0\u306e\u3068\u304a\u308a\u3001\u6210\u679c\u6307\u6a19\u3068\u65bd\u7b56\u6307\u6a19\u306f\u5206\u3051\u3066\u8a2d\u8a08\u3059\u308b\u3079\u304d\u3067\u3059\u304c\u3001\u305d\u308c\u305e\u308c\u304c\u660e\u78ba\u306b\u9023\u52d5\u3057\u3066\u3044\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u300c\u3053\u306e\u65bd\u7b56KPI\u3092\u6539\u5584\u3059\u308c\u3070\u3001\u6700\u7d42\u7684\u306b\u3069\u306eKPI\u306b\u3001\u3069\u3046\u5f71\u97ff\u3059\u308b\u306e\u304b\u300d\u304c\u30ed\u30b8\u30ab\u30eb\u306b\u8aac\u660e\u3067\u304d\u308b\u72b6\u614b\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u5e83\u544a\u51fa\u7a3f\u6570\u306e\u5897\u52a0 \u2192 \u30b5\u30a4\u30c8\u8a2a\u554f\u6570\u306e\u5897\u52a0 \u2192 \u8cc7\u6599\u8acb\u6c42\u6570\u306e\u5897\u52a0 \u2192 \u65b0\u898f\u9867\u5ba2\u6570\u306e\u5897\u52a0\u300d\u3068\u3044\u3063\u305f\u6d41\u308c\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u56e0\u679c\u95a2\u4fc2\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30c4\u30ea\u30fc\u5168\u4f53\u306e\u6574\u5408\u6027\u304c\u4fdd\u305f\u308c\u3001\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3065\u3051\u3084\u6539\u5584\u5224\u65ad\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>KPI\u30c4\u30ea\u30fc\u306e\u5177\u4f53\u7684\u306a\u6d3b\u7528\u4e8b\u4f8b<\/h2>\n<p>KPI\u30c4\u30ea\u30fc\u306f\u3001\u696d\u7a2e\u3084\u90e8\u9580\u306b\u95a2\u4fc2\u306a\u304f\u5e45\u5e83\u3044\u696d\u52d9\u306b\u5fdc\u7528\u53ef\u80fd\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u5b9f\u969b\u306e\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u306b\u304a\u3051\u308b\u6d3b\u7528\u4e8b\u4f8b\u3068\u3057\u3066\u3001\u55b6\u696d\u90e8\u9580\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u90e8\u9580\u3067\u306e\u5177\u4f53\u7684\u306a\u4f7f\u3044\u65b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u55b6\u696d\u3067\u306e\u6d3b\u7528\u4e8b\u4f8b<\/h3>\n<p>\u55b6\u696d\u90e8\u9580\u3067\u306f\u3001\u6700\u7d42\u7684\u306aKGI\u3068\u3057\u3066\u300c\u58f2\u4e0a\u306e\u6700\u5927\u5316\u300d\u3084\u300c\u65b0\u898f\u53d7\u6ce8\u4ef6\u6570\u306e\u5411\u4e0a\u300d\u306a\u3069\u304c\u8a2d\u5b9a\u3055\u308c\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<p>\u3053\u306eKGI\u3092\u3082\u3068\u306b\u3001KPI\u30c4\u30ea\u30fc\u3092\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>\u5546\u8ac7\u4ef6\u6570<\/h4>\n<p>\u2460\u9867\u5ba2\u30a2\u30d7\u30ed\u30fc\u30c1\u6570<br 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