{"id":535103,"date":"2025-09-11T16:18:33","date_gmt":"2025-09-11T07:18:33","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&#038;p=535103"},"modified":"2026-04-07T01:36:43","modified_gmt":"2026-04-06T16:36:43","slug":"customer-value","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/tips\/customer-value","title":{"rendered":"\u9867\u5ba2\u4fa1\u5024\u3068\u306f\uff1f\u7a2e\u985e\u3084\u9ad8\u3081\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u73fe\u4ee3\u306e\u55b6\u696d\u6d3b\u52d5\u306b\u304a\u3044\u3066\u4e0d\u53ef\u6b20\u306a\u300c\u9867\u5ba2\u4fa1\u5024\u300d\u306e\u6982\u5ff5\u3092\u6df1\u6398\u308a\u3057\u307e\u3059\u3002\u9867\u5ba2\u4fa1\u5024\u3068\u306f\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u5f97\u308b\u4fbf\u76ca\u3068\u3001\u652f\u6255\u3046\u5bfe\u4fa1\u306e\u5dee\u3067\u6e2c\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u305d\u306e\u672c\u8cea\u304b\u3089\u300c\u6a5f\u80fd\u7684\u4fa1\u5024\u300d\u300c\u60c5\u7dd2\u7684\u4fa1\u5024\u300d\u300c\u4f53\u9a13\u7684\u4fa1\u5024\u300d\u3068\u3044\u30463\u3064\u306e\u7a2e\u985e\u3001\u305d\u3057\u3066\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u304c\u6df1\u307e\u308b4\u3064\u306e\u6bb5\u968e\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u55b6\u696d\u62c5\u5f53\u8005\u304c\u660e\u65e5\u304b\u3089\u5b9f\u8df5\u3067\u304d\u308b\u3001\u9867\u5ba2\u4fa1\u5024\u3092\u5177\u4f53\u7684\u306b\u9ad8\u3081\u308b\u305f\u3081\u306e\u6226\u7565\u3068\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3001\u521d\u5fc3\u8005\u306b\u3082\u5206\u304b\u308a\u3084\u3059\u304f\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><a id=\"banner-1\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-serviceguide\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2025\/09\/48ce0d3a734d58f11ea03ad27d3c6d0a-e1756962894864.jpg\" alt=\"\" \/><\/a><\/p>\n<h2>\u9867\u5ba2\u4fa1\u5024\u3068\u306f<\/h2>\n<p>\u9867\u5ba2\u4fa1\u5024\u3068\u306f\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u5f97\u3089\u308c\u308b\u4fbf\u76ca\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u3068\u3001\u305d\u306e\u7372\u5f97\u306e\u305f\u3081\u306b\u652f\u6255\u3046\u91d1\u92ad\u7684\u30fb\u6642\u9593\u7684\u30fb\u5fc3\u7406\u7684\u30b3\u30b9\u30c8\u3068\u306e\u5dee\u306b\u3088\u3063\u3066\u751f\u307e\u308c\u308b\u3001\u9867\u5ba2\u304c\u4e3b\u89b3\u7684\u306b\u611f\u3058\u308b\u300c\u304a\u5f97\u611f\u300d\u3084\u300c\u6e80\u8db3\u5ea6\u300d\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u3092\u7c21\u5358\u306a\u5f0f\u3067\u8868\u3059\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<br \/><strong>\u9867\u5ba2\u4fa1\u5024 = \u9867\u5ba2\u304c\u5f97\u308b\u4fbf\u76ca\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09 \u00f7 \u9867\u5ba2\u304c\u652f\u6255\u3046\u5bfe\u4fa1\uff08\u30b3\u30b9\u30c8\uff09<\/strong><\/p>\n<p>\u3053\u3053\u3067\u8a00\u3046\u300c\u30b3\u30b9\u30c8\u300d\u3068\u306f\u3001\u5358\u306a\u308b\u88fd\u54c1\u4fa1\u683c\u3060\u3051\u3092\u6307\u3059\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u88fd\u54c1\u3092\u63a2\u3059\u624b\u9593\u3001\u4f7f\u3044\u65b9\u3092\u899a\u3048\u308b\u6642\u9593\u3001\u8cfc\u5165\u3059\u308b\u969b\u306e\u4e0d\u5b89\u3068\u3044\u3063\u305f\u3001\u76ee\u306b\u898b\u3048\u306a\u3044\u8ca0\u62c5\u3082\u542b\u307e\u308c\u307e\u3059\u3002<br \/>\u3057\u305f\u304c\u3063\u3066\u3001\u9867\u5ba2\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u306b\u306f2\u3064\u306e\u65b9\u5411\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e00\u3064\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fbf\u76ca\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3059\u3002<br \/>\u3082\u3046\u4e00\u3064\u306f\u3001\u9867\u5ba2\u304c\u611f\u3058\u308b\u5bfe\u4fa1\uff08\u30b3\u30b9\u30c8\uff09\u3092\u8efd\u6e1b\u3055\u305b\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u512a\u308c\u305f\u55b6\u696d\u62c5\u5f53\u8005\u306f\u3001\u3053\u306e\u4e21\u9762\u304b\u3089\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u3092\u6700\u5927\u5316\u3057\u3088\u3046\u3068\u52aa\u3081\u307e\u3059\u3002<\/p>\n<h3>\u306a\u305c\u4eca\u300c\u9867\u5ba2\u4fa1\u5024\u300d\u304c\u91cd\u8981\u306a\u306e\u304b<\/h3>\n<p>\u5e02\u5834\u306b\u30e2\u30ce\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u6ea2\u308c\u3001\u591a\u304f\u306e\u696d\u754c\u3067\u88fd\u54c1\u306e\u6a5f\u80fd\u3084\u4fa1\u683c\u3060\u3051\u3067\u306f\u5dee\u5225\u5316\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\u3053\u306e\u3088\u3046\u306a\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u304b\u3089\u9078\u3070\u308c\u7d9a\u3051\u308b\u4f01\u696d\u3067\u3042\u308b\u305f\u3081\u306b\u306f\u3001\u300c\u9867\u5ba2\u4fa1\u5024\u300d\u3068\u3044\u3046\u6982\u5ff5\u306e\u6df1\u3044\u7406\u89e3\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u304b\u3064\u3066\u306e\u3088\u3046\u306b\u3001\u826f\u3044\u88fd\u54c1\u3092\u4f5c\u308c\u3070\u58f2\u308c\u308b\u3068\u3044\u3046\u6642\u4ee3\u306f\u7d42\u308f\u308a\u307e\u3057\u305f\u3002<br \/>\u9867\u5ba2\u306f\u5358\u306b\u300c\u30e2\u30ce\u300d\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u901a\u3058\u3066\u5f97\u3089\u308c\u308b\u300c\u7d20\u6674\u3089\u3057\u3044\u4f53\u9a13\u300d\u3084\u300c\u554f\u984c\u306e\u89e3\u6c7a\u300d\u3068\u3044\u3063\u305f\u4fa1\u5024\u306b\u304a\u91d1\u3092\u652f\u6255\u3044\u307e\u3059\u3002<\/p>\n<p>\u55b6\u696d\u6d3b\u52d5\u306e\u76ee\u7684\u3082\u3001\u5358\u306b\u88fd\u54c1\u3092\u58f2\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u3092\u6700\u5927\u5316\u3057\u3001\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3078\u3068\u30b7\u30d5\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u9867\u5ba2\u4fa1\u5024\u3092\u69cb\u6210\u3059\u308b3\u3064\u306e\u4e3b\u8981\u306a\u7a2e\u985e<\/h2>\n<p>\u9867\u5ba2\u4fa1\u5024\u306f\u3001\u5358\u4e00\u306e\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u5927\u304d\u304f\u5206\u3051\u3066\u300c\u6a5f\u80fd\u7684\u4fa1\u5024\u300d\u300c\u60c5\u7dd2\u7684\u4fa1\u5024\u300d\u300c\u4f53\u9a13\u7684\u4fa1\u5024\u300d\u306e3\u3064\u306e\u7a2e\u985e\u304c\u3042\u308a\u3001\u3053\u308c\u3089\u304c\u8907\u96d1\u306b\u7d61\u307f\u5408\u3046\u3053\u3068\u3067\u3001\u7dcf\u5408\u7684\u306a\u9867\u5ba2\u4fa1\u5024\u304c\u5f62\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3>\u6a5f\u80fd\u7684\u4fa1\u5024\uff1a\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u6301\u3064\u57fa\u672c\u7684\u306a\u4fa1\u5024<\/h3>\n<p>\u6a5f\u80fd\u7684\u4fa1\u5024\u3068\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u6301\u3064\u57fa\u672c\u7684\u306a\u6027\u80fd\u3001\u54c1\u8cea\u3001\u4ed5\u69d8\u306a\u3069\u3001\u305d\u306e\u300c\u6a5f\u80fd\u300d\u306b\u3088\u3063\u3066\u3082\u305f\u3089\u3055\u308c\u308b\u4fa1\u5024\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u3053\u306e\u30d1\u30bd\u30b3\u30f3\u306f\u51e6\u7406\u901f\u5ea6\u304c\u901f\u3044\u300d\u300c\u3053\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306f\u696d\u52d9\u6642\u9593\u309250%\u524a\u6e1b\u3067\u304d\u308b\u300d\u300c\u3053\u306e\u7d20\u6750\u306f\u8010\u4e45\u6027\u306b\u512a\u308c\u3066\u3044\u308b\u300d\u3068\u3044\u3063\u305f\u3001\u5ba2\u89b3\u7684\u306a\u4e8b\u5b9f\u306b\u57fa\u3065\u3044\u305f\u4fbf\u76ca\u304c\u3053\u308c\u306b\u3042\u305f\u308a\u307e\u3059\u3002<br \/>\u3053\u308c\u306f\u9867\u5ba2\u4fa1\u5024\u306e\u571f\u53f0\u3068\u306a\u308b\u975e\u5e38\u306b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<br \/>\u9867\u5ba2\u304c\u62b1\u3048\u308b\u8ab2\u984c\u3092\u76f4\u63a5\u7684\u306b\u89e3\u6c7a\u3059\u308b\u305f\u3081\u3001\u55b6\u696d\u306e\u73fe\u5834\u3067\u306f\u6700\u3082\u8a34\u6c42\u3057\u3084\u3059\u3044\u4fa1\u5024\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u6280\u8853\u304c\u6210\u719f\u3057\u305f\u73fe\u4ee3\u5e02\u5834\u3067\u306f\u3001\u6a5f\u80fd\u7684\u4fa1\u5024\u3060\u3051\u3067\u7af6\u5408\u4ed6\u793e\u3068\u5927\u304d\u306a\u5dee\u3092\u3064\u3051\u308b\u3053\u3068\u306f\u56f0\u96e3\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002<br \/>\u591a\u304f\u306e\u88fd\u54c1\u304c\u4e00\u5b9a\u6c34\u6e96\u306e\u54c1\u8cea\u3092\u30af\u30ea\u30a2\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u9867\u5ba2\u306f\u300c\u3067\u304d\u3066\u5f53\u305f\u308a\u524d\u300d\u3068\u6349\u3048\u308b\u50be\u5411\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3>\u60c5\u7dd2\u7684\u4fa1\u5024\uff1a\u9867\u5ba2\u306e\u611f\u60c5\u306b\u8a34\u3048\u304b\u3051\u308b\u4fa1\u5024<\/h3>\n<p>\u60c5\u7dd2\u7684\u4fa1\u5024\u3068\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6240\u6709\u30fb\u5229\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u3001\u9867\u5ba2\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u611f\u60c5\u3084\u5fc3\u7406\u7684\u306a\u6e80\u8db3\u611f\u304b\u3089\u3082\u305f\u3089\u3055\u308c\u308b\u4fa1\u5024\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30b9\u30fc\u30c4\u3092\u7740\u308b\u3068\u81ea\u4fe1\u304c\u6e67\u304f\u300d\u300c\u3053\u306e\u30ab\u30d5\u30a7\u306e\u7a7a\u9593\u306f\u5fc3\u304c\u5b89\u3089\u3050\u300d\u300c\u3053\u306e\u4f01\u696d\u306e\u88fd\u54c1\u3060\u304b\u3089\u5b89\u5fc3\u3057\u3066\u4f7f\u3048\u308b\u300d\u3068\u3044\u3063\u305f\u3001\u4e3b\u89b3\u7684\u306a\u611f\u60c5\u306b\u57fa\u3065\u304f\u4fbf\u76ca\u3092\u6307\u3057\u307e\u3059\u3002<br \/>\u3053\u306e\u4fa1\u5024\u306f\u3001\u4f01\u696d\u306e\u7406\u5ff5\u3078\u306e\u5171\u611f\u3001\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u3001\u30c7\u30b6\u30a4\u30f3\u6027\u3001\u30b9\u30c6\u30fc\u30bf\u30b9\u611f\u306a\u3069\u306b\u3088\u3063\u3066\u80b2\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u6a5f\u80fd\u304c\u540c\u7b49\u3067\u3042\u308c\u3070\u3001\u4eba\u306f\u3088\u308a\u611b\u7740\u3092\u611f\u3058\u308b\u3001\u3042\u308b\u3044\u306f\u81ea\u5206\u306e\u611f\u6027\u306b\u5408\u3046\u307b\u3046\u3092\u9078\u3076\u3067\u3057\u3087\u3046\u3002\u60c5\u7dd2\u7684\u4fa1\u5024\u306f\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3001\u4fa1\u683c\u7af6\u4e89\u304b\u3089\u8131\u5374\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u6b66\u5668\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\u55b6\u696d\u62c5\u5f53\u8005\u306f\u3001\u88fd\u54c1\u306e\u30b9\u30da\u30c3\u30af\u3092\u8a9e\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u308c\u3092\u4f7f\u3046\u3053\u3068\u3067\u9867\u5ba2\u306e\u672a\u6765\u304c\u3069\u3046\u8c4a\u304b\u306b\u306a\u308b\u306e\u304b\u3001\u3068\u3044\u3046\u7269\u8a9e\u3092\u8a9e\u308b\u529b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>\u4f53\u9a13\u7684\u4fa1\u5024\uff1a\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3084\u5229\u7528\u6642\u306b\u5f97\u3089\u308c\u308b\u7279\u5225\u306a\u4fa1\u5024<\/h3>\n<p>\u4f53\u9a13\u7684\u4fa1\u5024\u3068\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3001\u8cfc\u5165\u3057\u3001\u5229\u7528\u3057\u3001\u305d\u3057\u3066\u5229\u7528\u5f8c\u306b\u81f3\u308b\u307e\u3067\u306e\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\uff09\u5168\u4f53\u3092\u901a\u3058\u3066\u9867\u5ba2\u304c\u5f97\u308b\u4fa1\u5024\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\u3053\u308c\u306f\u300c\u30b3\u30c8\u6d88\u8cbb\u300d\u3068\u3044\u3046\u8a00\u8449\u306b\u4ee3\u8868\u3055\u308c\u308b\u3088\u3046\u306b\u3001\u8fd1\u5e74\u7279\u306b\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u4f53\u9a13\u7684\u4fa1\u5024\u306b\u3042\u305f\u308a\u307e\u3059\u3002<br \/><strong>\u8cfc\u5165\u524d\uff1a \u5206\u304b\u308a\u3084\u3059\u304f\u9b45\u529b\u7684\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u4e01\u5be7\u3067\u8fc5\u901f\u306a\u554f\u3044\u5408\u308f\u305b\u5bfe\u5fdc<\/strong><br \/><strong>\u8cfc\u5165\u6642\uff1a \u77e5\u8b58\u8c4a\u5bcc\u306a\u55b6\u696d\u62c5\u5f53\u8005\u304b\u3089\u306e\u7684\u78ba\u306a\u63d0\u6848\u3001\u5fc3\u5730\u3088\u3044\u5e97\u8217\u7a7a\u9593\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u5951\u7d04\u624b\u7d9a\u304d<\/strong><br \/><strong>\u8cfc\u5165\u5f8c\uff1a \u624b\u539a\u3044\u30a2\u30d5\u30bf\u30fc\u30b5\u30dd\u30fc\u30c8\u3001\u5229\u7528\u8005\u9650\u5b9a\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3078\u306e\u62db\u5f85\u3001\u6709\u76ca\u306a\u60c5\u5831\u63d0\u4f9b<\/strong><\/p>\n<p>\u305f\u3068\u3048\u88fd\u54c1\u305d\u306e\u3082\u306e\uff08\u6a5f\u80fd\u7684\u4fa1\u5024\uff09\u304c\u512a\u308c\u3066\u3044\u3066\u3082\u3001\u8cfc\u5165\u6642\u306e\u5bfe\u5fdc\u304c\u60aa\u304b\u3063\u305f\u308a\u3001\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u304c\u4e0d\u5341\u5206\u3060\u3063\u305f\u308a\u3059\u308c\u3070\u3001\u9867\u5ba2\u306e\u7dcf\u5408\u7684\u306a\u6e80\u8db3\u5ea6\u306f\u5927\u304d\u304f\u640d\u306a\u308f\u308c\u307e\u3059\u3002<br \/>\u9006\u306b\u3001\u4e00\u9023\u306e\u4f53\u9a13\u304c\u7d20\u6674\u3089\u3057\u3044\u3082\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u308c\u306f\u88fd\u54c1\u306e\u4fa1\u5024\u3092\u3055\u3089\u306b\u9ad8\u3081\u3001\u9867\u5ba2\u3068\u306e\u6c38\u7d9a\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306b\u7e4b\u304c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/what-is-customer-journey-map\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3068\u306f?\u4f5c\u308a\u65b9\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u4e8b\u4f8b\u3010\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\u3011<\/a><\/p>\n<h2>\u9867\u5ba2\u4fa1\u5024\u304c\u6df1\u5316\u3059\u308b4\u3064\u306e\u6bb5\u968e<\/h2>\n<p>\u9867\u5ba2\u304c\u611f\u3058\u308b\u4fa1\u5024\u306f\u3001\u5e38\u306b\u4e00\u5b9a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4f01\u696d\u3068\u9867\u5ba2\u306e\u95a2\u4fc2\u6027\u306e\u6df1\u307e\u308a\u3068\u3068\u3082\u306b\u3001\u305d\u306e\u8cea\u3084\u5185\u5bb9\u306f\u5909\u5316\u30fb\u6df1\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002<br \/>\u3053\u3053\u3067\u306f\u3001\u9867\u5ba2\u4fa1\u5024\u304c\u6210\u719f\u3057\u3066\u3044\u304f\u30d7\u30ed\u30bb\u30b9\u30924\u3064\u306e\u6bb5\u968e\u306b\u5206\u3051\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u671f\u5f85\u4fa1\u5024\uff08Expected Value\uff09<\/h3>\n<p>\u3053\u308c\u306f\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u524d\u306b\u62b1\u3044\u3066\u3044\u308b\u300c\u671f\u5f85\u300d\u306e\u6bb5\u968e\u3067\u3059\u3002<br \/>\u5e83\u544a\u3001\u53e3\u30b3\u30df\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3001\u904e\u53bb\u306e\u7d4c\u9a13\u306a\u3069\u304b\u3089\u3001\u300c\u3053\u306e\u88fd\u54c1\u3092\u4f7f\u3048\u3070\u3001\u304d\u3063\u3068\u3053\u3093\u306a\u826f\u3044\u3053\u3068\u304c\u3042\u308b\u3060\u308d\u3046\u300d\u3068\u60f3\u50cf\u3057\u3066\u3044\u308b\u4fa1\u5024\u3092\u6307\u3057\u307e\u3059\u3002<br \/>\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u3044\u304b\u306b\u3057\u3066\u9867\u5ba2\u306e\u671f\u5f85\u611f\u3092\u91b8\u6210\u3057\u3001\u8208\u5473\u3092\u5f15\u304f\u304b\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u77e5\u899a\u4fa1\u5024\uff08Perceived Value\uff09<\/h3>\n<p>\u9867\u5ba2\u304c\u5b9f\u969b\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u300c\u77e5\u899a\u300d\u3057\u305f\u3001\u3064\u307e\u308a\u611f\u3058\u305f\u4fa1\u5024\u306e\u6bb5\u968e\u3067\u3059\u3002<br \/>\u3053\u3053\u3067\u3001\u4e8b\u524d\u306e\u300c\u671f\u5f85\u4fa1\u5024\u300d\u3068\u3001\u5b9f\u969b\u306b\u5f97\u3089\u308c\u305f\u4fbf\u76ca\u3068\u306e\u6bd4\u8f03\u304c\u884c\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u671f\u5f85\u901a\u308a\u3060\u3063\u305f\u304b\u3001\u671f\u5f85\u4ee5\u4e0a\u3060\u3063\u305f\u304b\u3001\u3042\u308b\u3044\u306f\u671f\u5f85\u5916\u308c\u3060\u3063\u305f\u304b\u3002\u3053\u306e\u77e5\u899a\u4fa1\u5024\u304c\u3001\u6b21\u306e\u300c\u6e80\u8db3\u4fa1\u5024\u300d\u3092\u6c7a\u5b9a\u3065\u3051\u308b\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u6e80\u8db3\u4fa1\u5024\uff08Satisfaction Value\uff09<\/h3>\n<p>\u77e5\u899a\u4fa1\u5024\u304c\u671f\u5f85\u4fa1\u5024\u3092\u4e0a\u56de\u3063\u305f\u3068\u304d\u306b\u751f\u307e\u308c\u308b\u306e\u304c\u300c\u6e80\u8db3\u300d\u3068\u3044\u3046\u4fa1\u5024\u3067\u3059\u3002<br \/>\u300c\u601d\u3063\u3066\u3044\u305f\u4ee5\u4e0a\u306b\u826f\u304b\u3063\u305f\u300d\u300c\u671f\u5f85\u4ee5\u4e0a\u306e\u52b9\u679c\u304c\u3042\u3063\u305f\u300d\u3068\u611f\u3058\u305f\u9867\u5ba2\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u9ad8\u3044\u6e80\u8db3\u611f\u3092\u62b1\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u6e80\u8db3\u611f\u306f\u3001\u518d\u8cfc\u5165\uff08\u30ea\u30d4\u30fc\u30c8\uff09\u3084\u3001\u4ed6\u8005\u3078\u306e\u63a8\u5968\uff08\u53e3\u30b3\u30df\uff09\u3068\u3044\u3063\u305f\u884c\u52d5\u306e\u6e90\u6cc9\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\u55b6\u696d\u306e\u76ee\u6a19\u306f\u3001\u5358\u306b\u58f2\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u3053\u306e\u6e80\u8db3\u4fa1\u5024\u3092\u5275\u51fa\u3059\u308b\u3053\u3068\u306b\u3042\u308b\u3068\u8a00\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3>\u5171\u5275\u4fa1\u5024\uff08Co-creation Value\uff09<\/h3>\n<p>\u3053\u308c\u306f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u304c\u6700\u3082\u6df1\u307e\u3063\u305f\u6bb5\u968e\u3067\u3001\u4f01\u696d\u3068\u9867\u5ba2\u304c\u5354\u529b\u3057\u3066\u65b0\u3057\u3044\u4fa1\u5024\u3092\u300c\u5171\u306b\u5275\u308a\u51fa\u3059\u300d\u6bb5\u968e\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u88fd\u54c1\u958b\u767a\u306b\u6d3b\u304b\u3057\u305f\u308a\u3001\u9867\u5ba2\u3092\u62db\u3044\u3066\u30a4\u30d9\u30f3\u30c8\u3092\u5171\u540c\u958b\u50ac\u3057\u305f\u308a\u3001\u9867\u5ba2\u304c\u4f01\u696d\u306e\u300c\u30d5\u30a1\u30f3\u300d\u3068\u3057\u3066\u81ea\u767a\u7684\u306b\u88fd\u54c1\u306e\u9b45\u529b\u3092\u5e83\u3081\u3066\u304f\u308c\u305f\u308a\u3059\u308b\u30b1\u30fc\u30b9\u304c\u3053\u308c\u306b\u3042\u305f\u308a\u307e\u3059\u3002<br \/>\u3053\u306e\u6bb5\u968e\u306b\u81f3\u308b\u3068\u3001\u9867\u5ba2\u306f\u5358\u306a\u308b\u8cfc\u5165\u8005\u3067\u306f\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u5171\u306b\u6210\u9577\u3055\u305b\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u25b6\ufe0e\u25b6\ufe0e<strong>\u9867\u5ba2\u4fa1\u5024\u3092\u9ad8\u3081\u308b<\/strong>\u306b\u306f\u3001\u55b6\u696d\u7d44\u7e54\u5168\u4f53\u3067\u9867\u5ba2\u306e\u7279\u5fb4\u3092\u7406\u89e3\u3057\u3001\u6700\u9069\u306a\u63d0\u6848\u3092\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<br \/>\u305d\u3053\u3067\u4eca\u56de\u306f\u3001<strong>\u55b6\u696d\u7d44\u7e54\u5168\u4f53\u304c\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3001\u6700\u9069\u306a\u55b6\u696d\u6d3b\u52d5\u3092\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308b<\/strong>\u305f\u3081\u306e\u8cc7\u6599\u3092\u3054\u7528\u610f\u3057\u307e\u3057\u305f\u3002<br \/>\u3053\u306e\u6a5f\u4f1a\u306b\u30bb\u30fc\u30eb\u30b9\u30a4\u30cd\u30fc\u30d6\u30eb\u30e1\u30f3\u30c8\u3092\u7406\u89e3\u3057\u3001\u9867\u5ba2\u4fa1\u5024\u3092\u5f15\u304d\u51fa\u3059\u305f\u3081\u306e\u55b6\u696d\u6539\u9769\u3092\u3057\u307e\u305b\u3093\u304b\uff1f<br \/><a id=\"sales-enablement-guide\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/sales-enablement-guide\" target=\"_blank\" rel=\"noopener\"><strong>\u30bb\u30fc\u30eb\u30b9\u30a4\u30cd\u30fc\u30d6\u30eb\u30e1\u30f3\u30c8\u306e\u8cc7\u6599\u3092\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u3002<\/strong><\/a><\/p>\n<h2>\u55b6\u696d\u6d3b\u52d5\u3067\u9867\u5ba2\u4fa1\u5024\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5<\/h2>\n<p>\u3067\u306f\u3001\u65e5\u3005\u306e\u55b6\u696d\u6d3b\u52d5\u306e\u4e2d\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u9867\u5ba2\u4fa1\u5024\u3092\u9ad8\u3081\u3066\u3044\u3051\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3053\u3067\u306f\u3001\u660e\u65e5\u304b\u3089\u5b9f\u8df5\u3067\u304d\u308b4\u3064\u306e\u5177\u4f53\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>1. \u5fb9\u5e95\u3057\u305f\u9867\u5ba2\u7406\u89e3\uff08\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u767a\u898b\uff09<\/h3>\n<p>\u9867\u5ba2\u4fa1\u5024\u5411\u4e0a\u306e\u5168\u3066\u306e\u51fa\u767a\u70b9\u306f\u3001\u9867\u5ba2\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<br \/>\u9867\u5ba2\u304c\u62b1\u3048\u308b\u771f\u306e\u8ab2\u984c\u306f\u4f55\u304b\u3001\u4f55\u306b\u559c\u3073\u3092\u611f\u3058\u3001\u4f55\u3092\u4e0d\u4fbf\u306b\u601d\u3063\u3066\u3044\u308b\u306e\u304b\u3002<br \/>\u3053\u3046\u3057\u305f\u8868\u9762\u7684\u306a\u30cb\u30fc\u30ba\u306e\u5965\u306b\u3042\u308b\u3001\u9867\u5ba2\u81ea\u8eab\u3082\u6c17\u3065\u3044\u3066\u3044\u306a\u3044\u3088\u3046\u306a\u672c\u8cea\u7684\u306a\u6b32\u6c42\uff08\u30a4\u30f3\u30b5\u30a4\u30c8\uff09\u3092\u63b4\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u4e01\u5be7\u306a\u30d2\u30a2\u30ea\u30f3\u30b0\u306f\u3082\u3061\u308d\u3093\u3001\u9867\u5ba2\u306e\u696d\u754c\u52d5\u5411\u306e\u5206\u6790\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u624b\u6bb5\u3092\u5c3d\u304f\u3057\u3066\u9867\u5ba2\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3057\u307e\u3059\u3002<br \/>\u30da\u30eb\u30bd\u30ca\uff08\u7406\u60f3\u306e\u9867\u5ba2\u50cf\uff09\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\uff08\u9867\u5ba2\u304c\u88fd\u54c1\u3068\u51fa\u4f1a\u3063\u3066\u304b\u3089\u30d5\u30a1\u30f3\u306b\u306a\u308b\u307e\u3067\u306e\u9053\u306e\u308a\u3092\u53ef\u8996\u5316\u3057\u305f\u3082\u306e\uff09\u3092\u4f5c\u6210\u3057\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u9867\u5ba2\u7406\u89e3\u306e\u89e3\u50cf\u5ea6\u3092\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/about-marketing-personas\">\u30da\u30eb\u30bd\u30ca\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u30da\u30eb\u30bd\u30ca\u306e\u8a2d\u5b9a\u65b9\u6cd5\u304b\u3089\u6ce8\u610f\u70b9\u307e\u3067<\/a><\/p>\n<h3>2. \u4fa1\u5024\u63d0\u6848\uff08\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\uff09\u306e\u660e\u78ba\u5316<\/h3>\n<p>\u9867\u5ba2\u7406\u89e3\u304c\u6df1\u307e\u3063\u305f\u3089\u3001\u6b21\u306b\u884c\u3046\u3079\u304d\u306f\u300c\u81ea\u793e\u304c\u63d0\u4f9b\u3067\u304d\u308b\u4fa1\u5024\u306f\u4f55\u304b\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<br \/>\u3053\u308c\u306f\u300c\u4fa1\u5024\u63d0\u6848\uff08\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\uff09\u300d\u3068\u547c\u3070\u308c\u3001\u300c\u9867\u5ba2\u304c\u6c42\u3081\u308b\u3082\u306e\u300d\u3068\u300c\u81ea\u793e\u306e\u5f37\u307f\u300d\u304c\u91cd\u306a\u308a\u3001\u304b\u3064\u300c\u7af6\u5408\u4ed6\u793e\u306b\u306f\u63d0\u4f9b\u3067\u304d\u306a\u3044\u300d\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u5b9a\u7fa9\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n<p>\u300c\u6211\u3005\u306e\u88fd\u54c1\u306f\u3001\u3007\u3007\u3068\u3044\u3046\u8ab2\u984c\u3092\u62b1\u3048\u308b\u304a\u5ba2\u69d8\u306b\u5bfe\u3057\u3066\u3001\u7af6\u5408\u306b\u306f\u306a\u3044\u25b3\u25b3\u3068\u3044\u3046\u7279\u5fb4\u306b\u3088\u3063\u3066\u3001\u25a1\u25a1\u3068\u3044\u3046\u552f\u4e00\u7121\u4e8c\u306e\u672a\u6765\u3092\u63d0\u4f9b\u3057\u307e\u3059\u300d\u3068\u3044\u3046\u3088\u3046\u306b\u3001\u8ab0\u306b\u3001\u4f55\u3092\u3001\u3069\u306e\u3088\u3046\u306b\u63d0\u4f9b\u3059\u308b\u306e\u304b\u3092\u7c21\u6f54\u306a\u8a00\u8449\u3067\u8868\u73fe\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\u3053\u306e\u4fa1\u5024\u63d0\u6848\u304c\u660e\u78ba\u3067\u3042\u308c\u3070\u3042\u308b\u307b\u3069\u3001\u55b6\u696d\u30c8\u30fc\u30af\u306b\u4e00\u8cab\u6027\u3068\u8aac\u5f97\u529b\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n<h3>3. \u6a5f\u80fd\u30fb\u60c5\u7dd2\u30fb\u4f53\u9a13\u306e\u4e09\u4f4d\u4e00\u4f53\u3067\u8a34\u6c42\u3059\u308b<\/h3>\n<p>\u512a\u308c\u305f\u55b6\u696d\u306f\u3001\u6a5f\u80fd\u7684\u4fa1\u5024\u3060\u3051\u3092\u8a9e\u308a\u307e\u305b\u3093\u3002<br \/>\u305d\u306e\u6a5f\u80fd\u304c\u9867\u5ba2\u306e\u611f\u60c5\u306b\u3069\u3046\u50cd\u304d\u304b\u3051\u308b\u306e\u304b\uff08\u60c5\u7dd2\u7684\u4fa1\u5024\uff09\u3001\u305d\u3057\u3066\u81ea\u793e\u3068\u95a2\u308f\u308b\u3053\u3068\u3067\u3044\u304b\u306b\u7d20\u6674\u3089\u3057\u3044\u4f53\u9a13\u304c\u3067\u304d\u308b\u306e\u304b\uff08\u4f53\u9a13\u7684\u4fa1\u5024\uff09\u3092\u30bb\u30c3\u30c8\u3067\u4f1d\u3048\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001<\/p>\n<ul>\n<li>\u9ad8\u6027\u80fd\u306a\u4f1a\u8a08\u30bd\u30d5\u30c8\uff08\u6a5f\u80fd\u7684\u4fa1\u5024\uff09\u3092\u63d0\u6848\u3059\u308b\u969b\u306b\u3001\u300c\u3053\u306e\u30bd\u30d5\u30c8\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u6708\u672b\u306e\u7169\u308f\u3057\u3044\u6b8b\u696d\u304c\u306a\u304f\u306a\u308a\u3001\u3054\u5bb6\u65cf\u3068\u904e\u3054\u3059\u6642\u9593\u304c\u5897\u3048\u307e\u3059\u3088\uff08\u60c5\u7dd2\u7684\u4fa1\u5024\uff09\u3002<\/li>\n<li>\u5c0e\u5165\u6642\u306e\u30b5\u30dd\u30fc\u30c8\u306f\u3082\u3061\u308d\u3093\u3001\u5b9a\u671f\u7684\u306b\u7121\u6599\u306e\u6d3b\u7528\u30bb\u30df\u30ca\u30fc\u3082\u958b\u50ac\u3057\u3066\u304a\u308a\u3001\u5b89\u5fc3\u3057\u3066\u9577\u304f\u304a\u4f7f\u3044\u3044\u305f\u3060\u3051\u307e\u3059\uff08\u4f53\u9a13\u7684\u4fa1\u5024\uff09\u300d\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3059<\/li>\n<\/ul>\n<p>\u88fd\u54c1\u30b9\u30da\u30c3\u30af\u306e\u7f85\u5217\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306e\u6210\u529f\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u8a9e\u308b\u3053\u3068\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>4. \u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\uff08LTV\u306e\u6700\u5927\u5316\uff09<\/h3>\n<p>\u9867\u5ba2\u4fa1\u5024\u306e\u8ffd\u6c42\u306f\u3001\u88fd\u54c1\u3092\u58f2\u3063\u3066\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u3080\u3057\u308d\u3001\u8cfc\u5165\u5f8c\u304b\u3089\u304c\u672c\u5f53\u306e\u95a2\u4fc2\u6027\u306e\u59cb\u307e\u308a\u3067\u3059\u3002<br \/>\u5b9a\u671f\u7684\u306a\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3001\u6709\u76ca\u306a\u60c5\u5831\u306e\u63d0\u4f9b\u3001\u5229\u7528\u8005\u5411\u3051\u306e\u52c9\u5f37\u4f1a\u306a\u3069\u3092\u901a\u3058\u3066\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u6301\u3061\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u95a2\u4fc2\u306f\u3088\u308a\u5f37\u56fa\u306a\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u9577\u671f\u7684\u306a\u8996\u70b9\u306f\u3001<strong>LTV\uff08Life Time Value\uff1a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/strong>\u3001\u3064\u307e\u308a\u4e00\u4eba\u306e\u9867\u5ba2\u304c\u53d6\u5f15\u671f\u9593\u5168\u4f53\u3092\u901a\u3058\u3066\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u3068\u3044\u3046\u8003\u3048\u65b9\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u76ee\u5148\u306e\u58f2\u4e0a\u3060\u3051\u3092\u8ffd\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u3068\u771f\u646f\u306b\u5411\u304d\u5408\u3044\u3001\u9577\u304f\u611b\u3055\u308c\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306a\u308b\u3053\u3068\u3092\u76ee\u6307\u3059\u59ff\u52e2\u3053\u305d\u304c\u3001\u7d50\u679c\u7684\u306b\u6301\u7d9a\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/lifetime-value\">LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\uff1f\u610f\u5473\u3068\u8a08\u7b97\u65b9\u6cd5\u30fbLTV\u5411\u4e0a\u306b\u6709\u52b9\u306a\u55b6\u696d\u6226\u7565<\/a><\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u4e0d\u53ef\u6b20\u306a\u300c\u9867\u5ba2\u4fa1\u5024\u300d\u306b\u3064\u3044\u3066\u3001\u305d\u306e\u5b9a\u7fa9\u304b\u3089\u7a2e\u985e\u3001\u6df1\u5316\u306e\u6bb5\u968e\u3001\u305d\u3057\u3066\u55b6\u696d\u6d3b\u52d5\u306b\u304a\u3051\u308b\u5177\u4f53\u7684\u306a\u5411\u4e0a\u7b56\u307e\u3067\u3092\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u9867\u5ba2\u4fa1\u5024\u3068\u306f\u3001\u9867\u5ba2\u304c\u611f\u3058\u308b\u4fbf\u76ca\u3068\u30b3\u30b9\u30c8\u306e\u5dee\u3067\u3042\u308a\u3001\u300c\u6a5f\u80fd\u7684\u4fa1\u5024\u300d\u300c\u60c5\u7dd2\u7684\u4fa1\u5024\u300d\u300c\u4f53\u9a13\u7684\u4fa1\u5024\u300d\u306e3\u3064\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u306e\u4fa1\u5024\u306f\u300c\u671f\u5f85\u300d\u300c\u77e5\u899a\u300d\u300c\u6e80\u8db3\u300d\u300c\u5171\u5275\u300d\u3068\u3044\u3046\u6bb5\u968e\u3092\u7d4c\u3066\u6df1\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u304b\u3089\u306e\u55b6\u696d\u62c5\u5f53\u8005\u306b\u6c42\u3081\u3089\u308c\u308b\u306e\u306f\u3001\u5358\u306a\u308b\u300c\u30e2\u30ce\u58f2\u308a\u300d\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u305d\u306e\u8ab2\u984c\u89e3\u6c7a\u3068\u81ea\u5df1\u5b9f\u73fe\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u300c\u4fa1\u5024\u5275\u9020\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u300d\u3068\u306a\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u4eca\u56de\u3054\u7d39\u4ecb\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u65e5\u3005\u306e\u6d3b\u52d5\u306b\u53d6\u308a\u5165\u308c\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u3042\u306a\u305f\u306e\u55b6\u696d\u6210\u679c\u3001\u3072\u3044\u3066\u306f\u4f01\u696d\u306e\u6210\u9577\u3092\u529b\u5f37\u304f\u727d\u5f15\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u73fe\u4ee3\u306e\u55b6\u696d\u6d3b\u52d5\u306b\u304a\u3044\u3066\u4e0d\u53ef\u6b20\u306a\u300c\u9867\u5ba2\u4fa1\u5024\u300d\u306e\u6982\u5ff5\u3092\u6df1\u6398\u308a\u3057\u307e\u3059\u3002\u9867\u5ba2\u4fa1\u5024\u3068\u306f\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u5f97\u308b\u4fbf\u76ca\u3068\u3001\u652f\u6255\u3046\u5bfe\u4fa1\u306e\u5dee\u3067\u6e2c\u3089\u308c\u307e\u3059\u3002 \u672c\u8a18\u4e8b\u3067\u306f\u3001\u305d\u306e\u672c\u8cea\u304b\u3089\u300c\u6a5f\u80fd\u7684\u4fa1\u5024\u300d\u300c\u60c5\u7dd2\u7684\u4fa1\u5024\u300d\u300c\u4f53\u9a13\u7684\u4fa1\u5024\u300d\u3068\u3044\u30463\u3064\u306e\u7a2e\u985e[&hellip;]<\/p>\n","protected":false},"featured_media":583585,"template":"","meta":{"_acf_changed":false,"footnotes":""},"senseslab_category":[116],"senseslab_tag":[55],"class_list":["post-535103","senseslab","type-senseslab","status-publish","has-post-thumbnail","hentry","senseslab_category-tips","senseslab_tag-marketing-strategy"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/535103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab"}],"about":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/types\/senseslab"}],"version-history":[{"count":1,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/535103\/revisions"}],"predecessor-version":[{"id":584117,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/535103\/revisions\/584117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media\/583585"}],"wp:attachment":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media?parent=535103"}],"wp:term":[{"taxonomy":"senseslab_category","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_category?post=535103"},{"taxonomy":"senseslab_tag","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_tag?post=535103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}