{"id":532182,"date":"2025-08-28T15:07:36","date_gmt":"2025-08-28T06:07:36","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&#038;p=532182"},"modified":"2026-04-07T02:13:58","modified_gmt":"2026-04-06T17:13:58","slug":"about-customer-in","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/marketing\/about-customer-in","title":{"rendered":"\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c3\u30c8\u30a4\u30f3\u3068\u306e\u9055\u3044\u304b\u3089\u5b9f\u8df5\u65b9\u6cd5\u307e\u3067\u89e3\u8aac"},"content":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u4e0d\u53ef\u6b20\u306a\u601d\u8003\u6cd5\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u300d\u306e\u672c\u8cea\u3092\u6df1\u6398\u308a\u3057\u307e\u3059\u3002<\/p>\n<p>\u5358\u306a\u308b\u9867\u5ba2\u5fd7\u5411\u3068\u306f\u4e00\u7dda\u3092\u753b\u3059\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u306e\u5b9a\u7fa9\u304b\u3089\u3001\u305d\u306e\u91cd\u8981\u6027\u3001\u305d\u3057\u3066\u6df7\u540c\u3055\u308c\u304c\u3061\u306a\u300c\u30de\u30fc\u30b1\u30c3\u30c8\u30a4\u30f3\u300d\u300c\u30d7\u30ed\u30c0\u30af\u30c8\u30a2\u30a6\u30c8\u300d\u3068\u306e\u660e\u78ba\u306a\u9055\u3044\u307e\u3067\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u660e\u65e5\u304b\u3089\u5b9f\u8df5\u3067\u304d\u308b\u5177\u4f53\u7684\u306a4\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u3001\u7d44\u7e54\u5168\u4f53\u3067\u63a8\u9032\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><a id=\"banner-1\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-serviceguide\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2025\/06\/2142a81c8ccd96a6a55f014752e3cf26.jpg\" alt=\"\" width=\"960\" height=\"300\" \/><\/a><\/p>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u3068\u306f<\/h2>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u3068\u306f\u3001\u7279\u5b9a\u306e\u9867\u5ba2\uff08\u30ab\u30b9\u30bf\u30de\u30fc\uff09\u4e00\u4eba\u3072\u3068\u308a\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u305d\u306e\u9867\u5ba2\u304c\u62b1\u3048\u308b\u672c\u8cea\u7684\u306a\u8ab2\u984c\u3084\u6e80\u305f\u3055\u308c\u3066\u3044\u306a\u3044\u30cb\u30fc\u30ba\u3092\u767a\u898b\u3057\u3001\u305d\u306e\u89e3\u6c7a\u3092\u300c\u8d77\u70b9\u300d\u3068\u3057\u3066\u88fd\u54c1\u958b\u767a\u3084\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3001\u4e8b\u696d\u6d3b\u52d5\u5168\u4f53\u3092\u884c\u3046\u7d4c\u55b6\u601d\u60f3\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u91cd\u8981\u306a\u306e\u306f\u3001\u5358\u306b\u9867\u5ba2\u306e\u8981\u671b\u3092\u805e\u304f\u300c\u5fa1\u7528\u805e\u304d\u300d\u3068\u306f\u5168\u304f\u7570\u306a\u308b\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u9867\u5ba2\u304c\u53e3\u306b\u3059\u308b\u8981\u671b\u306f\u3001\u3042\u304f\u307e\u3067\u8868\u9762\u7684\u306a\u8ab2\u984c\u306b\u904e\u304e\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u304c\u76ee\u6307\u3059\u306e\u306f\u3001\u305d\u306e\u8a00\u8449\u306e\u5965\u306b\u3042\u308b\u3001\u9867\u5ba2\u81ea\u8eab\u3055\u3048\u3082\u660e\u78ba\u306b\u8a00\u8a9e\u5316\u3067\u304d\u3066\u3044\u306a\u3044\u300c\u30a4\u30f3\u30b5\u30a4\u30c8\uff08\u672c\u8cea\u7684\u306a\u6b32\u6c42\uff09\u300d\u3092\u6349\u3048\u3001\u305d\u308c\u3092\u6e80\u305f\u3059\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u60f3\u50cf\u3092\u8d85\u3048\u308b\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u306f\u3001\u9867\u5ba2\u3092\u8abf\u67fb\u5bfe\u8c61\u3068\u3057\u3066\u898b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5171\u306b\u4fa1\u5024\u3092\u5275\u9020\u3059\u308b\u300c\u30d1\u30fc\u30c8\u30ca\u30fc\u300d\u3068\u3057\u3066\u6349\u3048\u308b\u601d\u60f3\u3068\u3082\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>\u306a\u305c\u4eca\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/h2>\n<p>\u306a\u305c\u4eca\u3001\u3053\u308c\u307b\u3069\u307e\u3067\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u3068\u3044\u3046\u8003\u3048\u65b9\u304c\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\n\u305d\u306e\u80cc\u666f\u306b\u306f\u30013\u3064\u306e\u5927\u304d\u306a\u6642\u4ee3\u306e\u5909\u5316\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>1. \u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u591a\u69d8\u5316\u3068\u8907\u96d1\u5316<\/h3>\n<p>\u73fe\u4ee3\u306f\u3001\u3042\u3089\u3086\u308b\u30e2\u30ce\u3084\u60c5\u5831\u304c\u98fd\u548c\u72b6\u614b\u306b\u3042\u308b\u6642\u4ee3\u3067\u3059\u3002\u304b\u3064\u3066\u306e\u3088\u3046\u306b\u3001\u4e00\u3064\u306e\u88fd\u54c1\u304c\u5168\u3066\u306e\u4eba\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u4fa1\u5024\u89b3\u306f\u591a\u69d8\u5316\u30fb\u8907\u96d1\u5316\u3057\u3001\u300c\u307f\u3093\u306a\u304c\u4f7f\u3063\u3066\u3044\u308b\u304b\u3089\u300d\u3068\u3044\u3046\u7406\u7531\u3060\u3051\u3067\u306f\u30e2\u30ce\u306f\u58f2\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u6700\u5927\u516c\u7d04\u6570\u7684\u306a\u5e02\u5834\uff08\u30de\u30fc\u30b1\u30c3\u30c8\uff09\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3042\u308a\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u5c64\u3001\u3072\u3044\u3066\u306f\u300c\u500b\u5ba2\u300d\u306e\u5fc3\u306b\u6df1\u304f\u523a\u3055\u308b\u3088\u3046\u306a\u4fa1\u5024\u63d0\u4f9b\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>2. \u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\uff08LTV\uff09\u306e\u91cd\u8981\u6027<\/h3>\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306b\u4ee3\u8868\u3055\u308c\u308b\u3088\u3046\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u4e3b\u6d41\u306f\u300c\u58f2\u308a\u5207\u308a\u300d\u304b\u3089\u300c\u7d99\u7d9a\u5229\u7528\u300d\u3078\u3068\u30b7\u30d5\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30e2\u30c7\u30eb\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4e00\u5ea6\u8cfc\u5165\u3057\u3066\u3082\u3089\u3063\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u9867\u5ba2\u306b\u6e80\u8db3\u3057\u3066\u3082\u3089\u3044\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3044\u7d9a\u3051\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u6210\u529f\u306b\u5bc4\u308a\u6dfb\u3044\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u3001LTV\uff08Life Time Value\uff1a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u4e0a\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u306e\u8996\u70b9\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/lifetime-value\">LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\uff1f\u610f\u5473\u3068\u8a08\u7b97\u65b9\u6cd5\u30fbLTV\u5411\u4e0a\u306b\u6709\u52b9\u306a\u55b6\u696d\u6226\u7565<\/a><\/p>\n<p><a id=\"senses-serviceguide\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-serviceguide\" target=\"_blank\" rel=\"noopener\"><strong>\u25b6\u25b6LTV\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u306b\u304a\u3059\u3059\u3081\u306eCRM\u30c4\u30fc\u30eb\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/strong><\/a><\/p>\n<h3>3. \u9867\u5ba2\u306e\u58f0\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u5275\u308b\u6642\u4ee3<\/h3>\n<p>SNS\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u4e00\u500b\u4eba\u306e\u4f53\u9a13\u8ac7\u304c\u77ac\u304f\u9593\u306b\u62e1\u6563\u3055\u308c\u3001\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u5927\u304d\u304f\u5de6\u53f3\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u7d20\u6674\u3089\u3057\u3044\u9867\u5ba2\u4f53\u9a13\u306f\u6700\u9ad8\u306e\u5e83\u544a\u3068\u306a\u308a\u3001\u9006\u306b\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u4f53\u9a13\u306f\u4f01\u696d\u306e\u8a55\u5224\u3092\u77ac\u6642\u306b\u8cb6\u3081\u307e\u3059\u3002<\/p>\n<p>\u4f01\u696d\u5074\u304b\u3089\u306e\u4e00\u65b9\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3088\u308a\u3082\u3001\u5229\u7528\u8005\u306b\u3088\u308b\u672c\u97f3\u306e\u300c\u58f0\u300d\u304c\u529b\u3092\u6301\u3064\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u771f\u646f\u306b\u5411\u304d\u5408\u3046\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u306e\u59ff\u52e2\u3053\u305d\u304c\u3001\u6700\u3082\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30a4\u30f3\u30fb\u30d7\u30ed\u30c0\u30af\u30c8\u30a2\u30a6\u30c8\u306e\u9055\u3044<\/h2>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u985e\u4f3c\u3059\u308b\u3001\u3042\u308b\u3044\u306f\u5bfe\u6bd4\u3055\u308c\u308b\u6982\u5ff5\u3068\u306e\u9055\u3044\u3092\u6574\u7406\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30d7\u30ed\u30c0\u30af\u30c8\u30a2\u30a6\u30c8\uff08Product Out\uff09<\/h3>\n<p>\u300c\u826f\u3044\u3082\u306e\u3092\u4f5c\u308c\u3070\u3001\u5fc5\u305a\u58f2\u308c\u308b\u300d\u3068\u3044\u3046\u8003\u3048\u65b9\u3067\u3059\u3002\u4f5c\u308a\u624b\u306e\u6280\u8853\u3084\u7406\u8ad6\u3001\u30a2\u30a4\u30c7\u30a2\u3092\u8d77\u70b9\u3068\u3057\u3066\u88fd\u54c1\u958b\u767a\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<p>\u753b\u671f\u7684\u306a\u6280\u8853\u30b7\u30fc\u30ba\u304c\u3042\u308b\u5834\u5408\u3084\u3001\u5e02\u5834\u304c\u672a\u6210\u719f\u306a\u6bb5\u968e\u3067\u306f\u6709\u52b9\u3067\u3059\u304c\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u304b\u3089\u4e56\u96e2\u3057\u305f\u300c\u72ec\u308a\u3088\u304c\u308a\u300d\u306a\u88fd\u54c1\u3092\u751f\u307f\u51fa\u3057\u3066\u3057\u307e\u3046\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30de\u30fc\u30b1\u30c3\u30c8\u30a4\u30f3\uff08Market In\uff09<\/h3>\n<p>\u300c\u58f2\u308c\u308b\u3082\u306e\u3092\u4f5c\u308b\u300d\u3068\u3044\u3046\u8003\u3048\u65b9\u3067\u3059\u3002\u5e02\u5834\u8abf\u67fb\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u901a\u3058\u3066\u3001\u5e02\u5834\uff08\u30de\u30fc\u30b1\u30c3\u30c8\uff09\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u306b\u5fdc\u3048\u308b\u88fd\u54c1\u3092\u958b\u767a\u3057\u307e\u3059\u3002<\/p>\n<p>\u30d7\u30ed\u30c0\u30af\u30c8\u30a2\u30a6\u30c8\u306b\u6bd4\u3079\u3066\u5931\u6557\u306e\u30ea\u30b9\u30af\u306f\u4f4e\u3044\u3067\u3059\u304c\u3001\u7af6\u5408\u4ed6\u793e\u3082\u540c\u3058\u3088\u3046\u306a\u8abf\u67fb\u3092\u884c\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u540c\u8cea\u5316\u3057\u3084\u3059\u304f\u3001\u4fa1\u683c\u7af6\u4e89\u306b\u9665\u308a\u304c\u3061\u3067\u3059\u3002<\/p>\n<p>\u3042\u304f\u307e\u3067\u300c\u5e02\u5834\u300d\u3068\u3044\u3046\u5927\u304d\u306a\u584a\u3092\u6349\u3048\u308b\u8996\u70b9\u3067\u3059\u3002<\/p>\n<h3>\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\uff08Customer In\uff09<\/h3>\n<p>\u30de\u30fc\u30b1\u30c3\u30c8\u30a4\u30f3\u306e\u4e00\u6b69\u5148\u3092\u884c\u304f\u6982\u5ff5\u3067\u3059\u3002\u300c\u5e02\u5834\u300d\u3068\u3044\u3046\u30de\u30b9\u306e\u58f0\u3067\u306f\u306a\u304f\u3001\u9854\u306e\u898b\u3048\u308b\u7279\u5b9a\u306e\u300c\u500b\u5ba2\u300d\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\uff08\u672c\u8cea\u7684\u306a\u6b32\u6c42\uff09\u3092\u8d77\u70b9\u3068\u3057\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u3092\u6df1\u304f\u3001\u72ed\u304f\u6398\u308a\u4e0b\u3052\u308b\u3053\u3068\u3067\u3001\u307e\u3060\u8ab0\u3082\u6c17\u3065\u3044\u3066\u3044\u306a\u3044\u3088\u3046\u306a\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3092\u767a\u898b\u3057\u3001\u7af6\u5408\u306b\u306f\u306a\u3044\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u5275\u9020\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u3092\u5b9f\u8df5\u3059\u308b\u305f\u3081\u306e4\u3064\u306e\u30b9\u30c6\u30c3\u30d7<\/h2>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u306f\u7cbe\u795e\u8ad6\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u3053\u3067\u306f\u3001\u305d\u308c\u3092\u5b9f\u8df5\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a4\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u306e\u300c\u4e0d\u300d\u3092\u63a2\u308b<\/h3>\n<p>\u307e\u305a\u306f\u3001\u9867\u5ba2\u304c\u65e5\u3005\u306e\u751f\u6d3b\u3084\u696d\u52d9\u306e\u4e2d\u3067\u611f\u3058\u3066\u3044\u308b\u300c\u4e0d\u300d\u3092\u63a2\u3059\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3059\u3002<br \/>\n\u300c\u4e0d\u6e80\u300d\u300c\u4e0d\u5b89\u300d\u300c\u4e0d\u4fbf\u300d\u300c\u4e0d\u5feb\u300d\u3068\u3044\u3063\u305f\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u611f\u60c5\u3084\u72b6\u6cc1\u3053\u305d\u304c\u3001\u65b0\u305f\u306a\u4fa1\u5024\u306e\u6e90\u6cc9\u3067\u3059\u3002<\/p>\n<p>\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u306e\u3088\u3046\u306a\u5b9a\u91cf\u7684\u306a\u624b\u6cd5\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u3078\u306e\u4e00\u5bfe\u4e00\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u884c\u52d5\u89b3\u5bdf\u3001\u55b6\u696d\u62c5\u5f53\u8005\u304b\u3089\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u306a\u3069\u3001\u5b9a\u6027\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306e\u751f\u3005\u3057\u3044\u58f0\u3092\u96c6\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u767a\u898b\u3059\u308b<\/h3>\n<p>\u96c6\u3081\u305f\u9867\u5ba2\u306e\u300c\u4e0d\u300d\u306e\u88cf\u306b\u306f\u3001\u3069\u3093\u306a\u672c\u8cea\u7684\u306a\u6b32\u6c42\u304c\u96a0\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3053\u3067\u91cd\u8981\u306b\u306a\u308b\u306e\u304c\u300c\u30a4\u30f3\u30b5\u30a4\u30c8\u300d\u306e\u767a\u898b\u3067\u3059\u3002<\/p>\n<p>\u300c\u306a\u305c\u9867\u5ba2\u306f\u305d\u3046\u611f\u3058\u308b\u306e\u304b\uff1f\u300d\u300c\u305d\u306e\u884c\u52d5\u306e\u80cc\u666f\u306b\u306f\u4f55\u304c\u3042\u308b\u306e\u304b\uff1f\u300d\u3092\u7e70\u308a\u8fd4\u3057\u81ea\u554f\u81ea\u7b54\u3057\u3001\u6df1\u6398\u308a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u6709\u540d\u306a\u300c\u30c9\u30ea\u30eb\u3092\u8cb7\u3046\u4eba\u304c\u6b32\u3057\u3044\u306e\u306f\u3001\u30c9\u30ea\u30eb\u3067\u306f\u306a\u304f\u300e\u7a74\u300f\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u8a00\u8449\u306e\u3088\u3046\u306b\u3001\u9867\u5ba2\u306e\u8868\u9762\u7684\u306a\u8a00\u52d5\u306b\u60d1\u308f\u3055\u308c\u305a\u3001\u305d\u306e\u771f\u306e\u76ee\u7684\u3084\u9858\u671b\u3092\u7a81\u304d\u6b62\u3081\u308b\u3053\u3068\u304c\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u767a\u898b\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u57fa\u306b\u4fa1\u5024\u63d0\u6848\u3092\u69cb\u7bc9\u3059\u308b<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u767a\u898b\u3067\u304d\u305f\u3089\u3001\u6b21\u306f\u305d\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u8003\u3048\u3001\u5177\u4f53\u7684\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5f62\u306b\u843d\u3068\u3057\u8fbc\u307f\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u300c\u79c1\u305f\u3061\u306f\u3001\u3007\u3007\u3068\u3044\u3046\u8ab2\u984c\u3092\u62b1\u3048\u308b\u3042\u306a\u305f\u306b\u3001\u25b3\u25b3\u3068\u3044\u3046\u65b9\u6cd5\u3067\u3001\u25a1\u25a1\u3068\u3044\u3046\u65b0\u3057\u3044\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u307e\u3059\u300d\u3068\u3044\u3046\u4fa1\u5024\u63d0\u6848\uff08\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\uff09\u3092\u660e\u78ba\u306b\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u4fa1\u5024\u63d0\u6848\u304c\u3001\u305d\u306e\u5f8c\u306e\u958b\u767a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u5168\u4f53\u306e\u3076\u308c\u306a\u3044\u8ef8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3067\u691c\u8a3c\u3057\u3001\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059<\/h3>\n<p>\u6700\u521d\u304b\u3089\u5b8c\u74a7\u306a\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u76ee\u6307\u3059\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u307e\u305a\u306f\u3001\u4fa1\u5024\u63d0\u6848\u306e\u6838\u3068\u306a\u308b\u90e8\u5206\u3092\u6700\u5c0f\u9650\u306e\u6a5f\u80fd\u3067\u5b9f\u88c5\u3057\u305f\u8a66\u4f5c\u54c1\uff08\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\uff09\u3092\u4f5c\u308a\u3001\u5b9f\u969b\u306e\u9867\u5ba2\u306b\u4f7f\u3063\u3066\u3082\u3089\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u305d\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u57fa\u306b\u3001\u9ad8\u901f\u3067\u6539\u5584\u306e\u30b5\u30a4\u30af\u30eb\uff08PDCA\uff09\u3092\u56de\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u3068\u5171\u306b\u88fd\u54c1\u3092\u80b2\u3066\u3066\u3044\u304f\u3068\u3044\u3046\u59ff\u52e2\u304c\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u306e\u5b9f\u8df5\u305d\u306e\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/pdca-example\">PDCA\u30b5\u30a4\u30af\u30eb\u3068\u306f\uff1f\u696d\u52d9\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u56de\u3057\u65b9\u306e\u30b3\u30c4\u3084OODA\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac<\/a><\/p>\n<h2>\u5168\u793e\u3067\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u3092\u63a8\u9032\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u306f\u3001\u4e00\u90e8\u306e\u90e8\u7f72\u3060\u3051\u3067\u5b9f\u8df5\u3057\u3066\u3082\u52b9\u679c\u306f\u9650\u5b9a\u7684\u3067\u3059\u3002\u4f01\u696d\u6587\u5316\u3068\u3057\u3066\u6839\u4ed8\u304b\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u7d4c\u55b6\u5c64\u306e\u5f37\u3044\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8<\/h3>\n<p>\u4f55\u3088\u308a\u3082\u307e\u305a\u3001\u7d4c\u55b6\u30c8\u30c3\u30d7\u304c\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u306e\u91cd\u8981\u6027\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u660e\u78ba\u306a\u30d3\u30b8\u30e7\u30f3\u3068\u3057\u3066\u5168\u793e\u306b\u767a\u4fe1\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u76ee\u6a19\u3068\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u4fa1\u5024\u5411\u4e0a\u306e\u3069\u3061\u3089\u3092\u512a\u5148\u3059\u308b\u306e\u304b\u3001\u96e3\u3057\u3044\u5224\u65ad\u3092\u8feb\u3089\u308c\u305f\u969b\u306e\u6307\u91dd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u5168\u90e8\u7f72\u304c\u9867\u5ba2\u3068\u63a5\u70b9\u3092\u6301\u3064\u4ed5\u7d44\u307f\u3065\u304f\u308a<\/h3>\n<p>\u666e\u6bb5\u9867\u5ba2\u3068\u76f4\u63a5\u95a2\u308f\u3089\u306a\u3044\u958b\u767a\u8005\u3084\u7ba1\u7406\u90e8\u9580\u306e\u793e\u54e1\u306b\u3082\u3001\u9867\u5ba2\u306e\u751f\u306e\u58f0\u306b\u89e6\u308c\u308b\u6a5f\u4f1a\u3092\u610f\u56f3\u7684\u306b\u4f5c\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306b\u540c\u884c\u3059\u308b\u3001\u304a\u5ba2\u69d8\u76f8\u8ac7\u7a93\u53e3\u306e\u96fb\u8a71\u5fdc\u5bfe\u3092\u4f53\u9a13\u3059\u308b\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30d9\u30f3\u30c8\u306b\u53c2\u52a0\u3059\u308b\u306a\u3069\u3001\u5f79\u5272\u3092\u8d8a\u3048\u3066\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u4ed5\u7d44\u307f\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u306e\u58f0\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u5171\u6709\u3059\u308b\u6587\u5316<\/h3>\n<p>\u55b6\u696d\u65e5\u5831\u3001\u554f\u3044\u5408\u308f\u305b\u30e1\u30fc\u30eb\u3001SNS\u4e0a\u306e\u53e3\u30b3\u30df\u306a\u3069\u3001\u793e\u5185\u306e\u69d8\u3005\u306a\u5834\u6240\u306b\u6563\u5728\u3057\u3066\u3044\u308b\u300c\u9867\u5ba2\u306e\u58f0\u300d\u3092\u3001CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30b7\u30b9\u30c6\u30e0\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u4e00\u5143\u5316\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u305d\u306e\u60c5\u5831\u3092\u5168\u793e\u54e1\u304c\u3044\u3064\u3067\u3082\u95b2\u89a7\u3067\u304d\u3001\u9867\u5ba2\u306b\u3064\u3044\u3066\u81ea\u7531\u306b\u8b70\u8ad6\u3067\u304d\u308b\u30aa\u30fc\u30d7\u30f3\u306a\u6587\u5316\u3092\u91b8\u6210\u3059\u308b\u3053\u3068\u304c\u3001\u7d44\u7e54\u5168\u4f53\u306e\u300c\u9867\u5ba2\u89e3\u50cf\u5ea6\u300d\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/pdca-example\">PDCA\u30b5\u30a4\u30af\u30eb\u3068\u306f\uff1f\u696d\u52d9\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u56de\u3057\u65b9\u306e\u30b3\u30c4\u3084OODA\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac<\/a><\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u306f\u3001\u5358\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u4e00\u3064\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u3001\u5909\u5316\u304c\u6fc0\u3057\u304f\u4e88\u6e2c\u4e0d\u53ef\u80fd\u306a\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001\u4f01\u696d\u304c\u7f85\u91dd\u76e4\u3068\u3059\u3079\u304d\u7d4c\u55b6\u601d\u60f3\u305d\u306e\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306f\u8ab0\u306a\u306e\u304b\u3002\u9867\u5ba2\u304c\u672c\u5f53\u306b\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u306f\u4f55\u304b\u3002<br 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