{"id":527052,"date":"2025-08-25T11:43:18","date_gmt":"2025-08-25T02:43:18","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&#038;p=527052"},"modified":"2026-04-07T02:16:24","modified_gmt":"2026-04-06T17:16:24","slug":"marketing-pdca","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/marketing\/marketing-pdca","title":{"rendered":"Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306ePDCA\u30b5\u30a4\u30af\u30eb\u306e\u56de\u3057\u65b9\u3068\u306f\uff1f\u65bd\u7b56\u3054\u3068\u306b\u8a73\u3057\u304f\u89e3\u8aac"},"content":{"rendered":"<p>\u300c\u3068\u306b\u304b\u304f\u8a18\u4e8b\u3092\u305f\u304f\u3055\u3093\u6295\u7a3f\u3057\u3088\u3046\u300d\u300cSNS\u3092\u59cb\u3081\u3066\u307f\u3088\u3046\u300d\u306a\u3069\u3068\u3001\u306a\u306b\u3052\u306a\u304fWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u3081\u3066\u3044\u308b\u4f01\u696d\u306f\u5c11\u306a\u304f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u679c\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u9069\u5207\u306aPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3066\u65bd\u7b56\u3092\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bPDCA\u30b5\u30a4\u30af\u30eb\u306e\u56de\u3057\u65b9\u3092\u3001\u65bd\u7b56\u5225\u306b\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u679c\u3092\u9ad8\u3081\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a id=\"banner-1\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-marketing-option\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2025\/08\/0b3c7e93311c8469ee1f22fce57d55e1-1.png\" alt=\"\" width=\"960\" height=\"300\" \/><\/a><\/p>\n<h2>PDCA\u30b5\u30a4\u30af\u30eb\u3068\u306f<\/h2>\n<p>PDCA\u30b5\u30a4\u30af\u30eb\u3068\u306f\u3001\u7d99\u7d9a\u7684\u306b\u65bd\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3063\u3066\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3057\u3066\u3044\u304d\u3001\u6210\u679c\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u624b\u6cd5\u3067\u3059\u3002\u300cPDCA\u300d\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u8a00\u8449\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>Plan\uff08\u8a08\u753b\uff09<\/li>\n<li>Do\uff08\u5b9f\u884c\uff09<\/li>\n<li>Check\uff08\u8a55\u4fa1\uff09<\/li>\n<li>Action\uff08\u6539\u5584\uff09<\/li>\n<\/ul>\n<p>\u3082\u3068\u3082\u3068\u306f\u30a2\u30e1\u30ea\u30ab\u306e\u7d71\u8a08\u5b66\u8005\u3067\u3042\u308bW\u30fb\u30a8\u30c9\u30ef\u30fc\u30ba\u30fb\u30c7\u30df\u30f3\u30b0\u535a\u58eb\u3089\u304c\u63d0\u5531\u3057\u3001\u88fd\u9020\u696d\u306e\u54c1\u8cea\u7ba1\u7406\u306e\u73fe\u5834\u306b\u304a\u3044\u3066\u6d3b\u7528\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u308c\u304b\u3089\u3068\u3044\u3046\u3082\u306e\u3001\u88fd\u54c1\u306e\u54c1\u8cea\u7ba1\u7406\u3060\u3051\u3067\u306a\u304f\u3001\u7d4c\u55b6\u6226\u7565\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306a\u3069\u3042\u3089\u3086\u308b\u5834\u9762\u306b\u304a\u3044\u3066\u6d3b\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/pdca-example\">PDCA\u30b5\u30a4\u30af\u30eb\u3068\u306f\uff1f\u696d\u52d9\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u56de\u3057\u65b9\u306e\u30b3\u30c4\u3084OODA\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac<\/a><\/p>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067PDCA\u30b5\u30a4\u30af\u30eb\u304c\u5fc5\u8981\u306a\u7406\u7531<\/h3>\n<p>PDCA\u30b5\u30a4\u30af\u30eb\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u3042\u3089\u3086\u308b\u90e8\u9580\u30fb\u696d\u52d9\u3067\u5fc5\u8981\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u91ce\u3067\u3082\u3001\u3082\u3061\u308d\u3093PDCA\u306e\u6709\u76ca\u6027\u306f\u63d0\u5531\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084SNS\u306a\u3069\u306e\u9032\u6b69\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3084\u30cb\u30fc\u30ba\u306f\u6025\u901f\u306b\u5909\u5316\u3057\u3066\u3044\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6d88\u8cbb\u8005\u306b\u5408\u308f\u305b\u3066\u67d4\u8edf\u306b\u65bd\u7b56\u3092\u5c55\u958b\u3057\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u305f\u3081\u3001\u4ee5\u524d\u306e\u65bd\u7b56\u3092\u7d9a\u3051\u3066\u3044\u3066\u3082\u6210\u679c\u306b\u306f\u3064\u306a\u304c\u308a\u306b\u304f\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081PDCA\u3092\u56de\u3057\u3066\u300c\u4ee5\u524d\u306e\u65bd\u7b56\u304c\u5f15\u304d\u7d9a\u304d\u52b9\u679c\u304c\u51fa\u3066\u3044\u308b\u304b\u300d\u300c\u65b0\u3057\u3044\u65bd\u7b56\u306f\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u306b\u30de\u30c3\u30c1\u3057\u3066\u3044\u308b\u304b\u300d\u306a\u3069\u3092\u78ba\u8a8d\u3057\u306a\u304c\u3089\u3001\u65bd\u7b56\u3092\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2>PDCA\u3092\u52b9\u679c\u7684\u306b\u56de\u3059\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>PDCA\u30b5\u30a4\u30af\u30eb\u306f\u3001Plan\uff08\u8a08\u753b\uff09\u2192 Do\uff08\u5b9f\u884c\uff09\u2192 Check\uff08\u8a55\u4fa1\uff09\u2192 Action\uff08\u6539\u5584\uff09\u3068\u3044\u30464\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u7e70\u308a\u8fd4\u3057\u3001\u7d99\u7d9a\u7684\u306a\u696d\u52d9\u6539\u5584\u3092\u4fc3\u3059\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u62bc\u3055\u3048\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3092\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306b\u904b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>Plan\uff08\u8a08\u753b\uff09<\/h3>\n<p>Plan\u306e\u6bb5\u968e\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u5177\u4f53\u7684\u3067\u6e2c\u5b9a\u53ef\u80fd\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u300c\u3044\u3064\u307e\u3067\u306b\uff08When\uff09\u300d\u300c\u8ab0\u304c\uff08Who\uff09\u300d\u300c\u4f55\u3092\uff08What\uff09\u300d\u300c\u306a\u305c\uff08Why\uff09\u300d\u300c\u3069\u3053\u3067\uff08Where\uff09\u300d\u300c\u3069\u306e\u3088\u3046\u306b\uff08How\uff09\u300d\u3068\u3044\u30465W1H\u3092\u660e\u78ba\u306b\u3057\u3001\u8ab0\u304c\u898b\u3066\u3082\u4f55\u3092\u3059\u3079\u304d\u304b\u304c\u308f\u304b\u308b\u8a08\u753b\u3092\u7acb\u3066\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>KPI\u306f\u3001\u6700\u7d42\u7684\u306b\u9054\u6210\u3059\u308b\u76ee\u6a19\u3067\u3042\u308bKGI\u304b\u3089\u9006\u7b97\u3057\u3066\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u58f2\u4e0a\u3092120%\u306b\u3059\u308b\u300d\u3068\u3044\u3046KGI\u3067\u3042\u308c\u3070\u3001KGI\u9054\u6210\u306e\u305f\u3081\u306bKPI\u3092\u300cWeb\u30b5\u30a4\u30c8\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u3092\u6708\u959350\u4ef6\u306b\u3059\u308b\u300d\u306a\u3069\u3068\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u9ad8\u3059\u304e\u308b\u76ee\u6a19\u306f\u5b9f\u884c\u6bb5\u968e\u3067\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u4f4e\u4e0b\u306b\u3064\u306a\u304c\u308b\u305f\u3081\u3001\u73fe\u5b9f\u7684\u306b\u9054\u6210\u53ef\u80fd\u306a\u76ee\u6a19\u3092\u7acb\u3066\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u300c\u3007\u3007\u3068\u3044\u3046\u65bd\u7b56\u3092\u884c\u3048\u3070\u3001\u25b3\u25b3\u3068\u3044\u3046\u7d50\u679c\u304c\u51fa\u308b\u306f\u305a\u3060\u300d\u3068\u3044\u3046\u4eee\u8aac\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u3001\u5f8c\u306e\u6bb5\u968e\u3067\u3042\u308bCheck\uff08\u8a55\u4fa1\uff09\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><a id=\"ebook-kpi-management\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/ebook-kpi-management\" target=\"_blank\" rel=\"noopener\"><strong>\u25b6\u25b6KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u3064\u3044\u3066\u306e\u8a73\u7d30\u8cc7\u6599\u306f\u3053\u3061\u3089\u304b\u3089\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/strong><\/a><\/p>\n<h3>Do\uff08\u5b9f\u884c\uff09<\/h3>\n<p>Do\u306e\u6bb5\u968e\u3067\u306f\u3001Plan\u3067\u7acb\u3066\u305f\u8a08\u753b\u3092\u5b9f\u884c\u306b\u79fb\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u5927\u5207\u306a\u306e\u306f\u3001\u8a08\u753b\u304b\u3089\u30ba\u30ec\u308b\u3053\u3068\u306a\u304f\u5b9f\u884c\u3059\u308b\u3053\u3068\u3068\u3001\u5b9f\u884c\u3057\u305f\u5185\u5bb9\u3092\u8a73\u7d30\u306b\u8a18\u9332\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u5b9f\u884c\u3057\u305f\u5185\u5bb9\u3068\u7d50\u679c\u3092\u6570\u5024\u3067\u8a18\u9332\u3057\u3066\u304a\u304b\u306a\u3051\u308c\u3070\u3001\u5f8c\u306eCheck\u304c\u6b63\u3057\u304f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u30d6\u30ed\u30b0\u8a18\u4e8b\u30923\u672c\u516c\u958b\u3057\u305f\u300d\u300c\u5e83\u544aA\u306e\u30af\u30ea\u30c3\u30af\u7387\u306f5%\u3060\u3063\u305f\u300d\u306a\u3069\u3001\u5ba2\u89b3\u7684\u306a\u4e8b\u5b9f\u3092\u8a18\u9332\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u8a08\u753b\u901a\u308a\u306b\u9032\u307e\u306a\u304b\u3063\u305f\u5834\u5408\u3082\u3001\u305d\u306e\u7406\u7531\u3084\u4e8b\u5b9f\u3092\u8a18\u9332\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u6b21\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3>Check\uff08\u8a55\u4fa1\uff09<\/h3>\n<p>Check\u306e\u6bb5\u968e\u3067\u306f\u3001Do\u306e\u7d50\u679c\u304cPlan\u3067\u7acb\u3066\u305fKPI\u3092\u9054\u6210\u3067\u304d\u305f\u304b\u3069\u3046\u304b\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n<p>\u5358\u306b\u300c\u9054\u6210\u3067\u304d\u305f\/\u3067\u304d\u306a\u304b\u3063\u305f\u300d\u3067\u7d42\u308f\u3089\u305b\u305a\u3001\u306a\u305c\u305d\u306e\u7d50\u679c\u306b\u306a\u3063\u305f\u306e\u304b\u3068\u3044\u3046\u8981\u56e0\u3092\u6df1\u304f\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>Check\u3067\u306f\u3001\u5b9a\u91cf\u9762\u30fb\u5b9a\u6027\u9762\u3069\u3061\u3089\u3082\u8a55\u4fa1\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5b9a\u91cf\u9762\u3067\u306f\u3001\u8a18\u9332\u3057\u3066\u3044\u305f\u5b9f\u7e3e\u5024\u3068KPI\u306e\u6570\u5024\u3092\u6bd4\u8f03\u3057\u3001\u76ee\u6a19\u3068\u306e\u5dee\u7570\u3092\u5ba2\u89b3\u7684\u306b\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n<p>\u5b9a\u6027\u7684\u306a\u9762\u3067\u306f\u3001\u6570\u5024\u3060\u3051\u3067\u306f\u308f\u304b\u3089\u306a\u3044\u8981\u56e0\uff08\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u3001\u793e\u4f1a\u60c5\u52e2\u306e\u5909\u5316\u3001\u7af6\u5408\u306e\u52d5\u304d\u306a\u3069\uff09\u3082\u8003\u616e\u306b\u5165\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u3046\u3048\u3067\u3001\u6210\u529f\u8981\u56e0\u3068\u5931\u6557\u8981\u56e0\u306e\u4e21\u65b9\u3092\u6d17\u3044\u51fa\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3046\u307e\u304f\u3044\u3063\u305f\u70b9\u3068\u305d\u306e\u7406\u7531\u3001\u3046\u307e\u304f\u3044\u304b\u306a\u304b\u3063\u305f\u70b9\u3068\u305d\u306e\u7406\u7531\u306e\u4e21\u65b9\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u6b21\u306eAction\u306e\u7cbe\u5ea6\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<h3>Action\uff08\u6539\u5584\uff09<\/h3>\n<p>Check\u3067\u306e\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5177\u4f53\u7684\u306b\u6c7a\u5b9a\u3057\u307e\u3059\u3002Action\u306b\u306f\u300c\u6539\u5584\u300d\u300c\u7d99\u7d9a\u300d\u300c\u4e2d\u6b62\u300d\u306e3\u3064\u306e\u9078\u629e\u80a2\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c\u30af\u30ea\u30c3\u30af\u7387\u304c\u4f4e\u304b\u3063\u305f\u5e83\u544a\u306e\u30c7\u30b6\u30a4\u30f3\u3092\u5909\u66f4\u3059\u308b\u300d\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u9ad8\u304b\u3063\u305f\u6295\u7a3f\u5185\u5bb9\u306f\u7d99\u7d9a\u3059\u308b\u300d\u306a\u3069\u3001\u6b21\u306e\u30b5\u30a4\u30af\u30eb\u306b\u3064\u306a\u304c\u308b\u5177\u4f53\u7684\u306a\u6539\u5584\u7b56\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n<p>\u6210\u529f\u3057\u305f\u65bd\u7b56\u306f\u30c1\u30fc\u30e0\u5185\u3067\u5171\u6709\u3057\u3001\u5225\u306e\u65bd\u7b56\u3067\u3082\u6a2a\u5c55\u958b\u3067\u304d\u308b\u3088\u3046\u6a19\u6e96\u5316\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u6210\u679c\u304c\u898b\u8fbc\u3081\u306a\u3044\u65bd\u7b56\u306f\u3001\u3044\u3055\u304e\u3088\u304f\u4e2d\u6b62\u306e\u5224\u65ad\u3092\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u65bd\u7b56\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u5165\u3057\u7d9a\u3051\u308b\u306e\u306f\u7121\u99c4\u306b\u306a\u308b\u305f\u3081\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u4e2d\u6b62\u306e\u5224\u65ad\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306ePDCA\u306e\u56de\u3057\u65b9<\/h2>\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u65bd\u7b56\u306e\u7d50\u679c\u304c\u6570\u5024\u30c7\u30fc\u30bf\u3068\u3057\u3066\u660e\u78ba\u306b\u73fe\u308c\u308b\u305f\u3081\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3068\u76f8\u6027\u304c\u3088\u3044\u5206\u91ce\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u4ee3\u8868\u7684\u306a3\u3064\u306e\u65bd\u7b56\u306b\u304a\u3051\u308bPDCA\u306e\u56de\u3057\u65b9\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306ePDCA<\/h3>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u4e3b\u306b\u81ea\u793e\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63b2\u8f09\u3057\u3066\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>KPI\u306b\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3084Web\u30b5\u30a4\u30c8\u306e\u96e2\u8131\u7387\u3001\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u306a\u3069\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>Plan\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3068\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u5b9a\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30c6\u30fc\u30de\u3084\u69cb\u6210\u3001\u516c\u958b\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u8a08\u753b\u3059\u308b<\/li>\n<li>Do\uff1a\u8a08\u753b\u306b\u57fa\u3065\u304d\u3001\u8a18\u4e8b\u3092\u4f5c\u6210\u30fb\u516c\u958b\u3059\u308b\uff0f\u5185\u90e8\u30ea\u30f3\u30af\u306e\u8a2d\u7f6e\u3084SNS\u3067\u306e\u62e1\u6563\u306a\u3069\u3092\u884c\u3046<\/li>\n<li>Check\uff1a\u691c\u7d22\u9806\u4f4d\u3084\u30af\u30ea\u30c3\u30af\u7387\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u96e2\u8131\u7387\u306a\u3069\u3092\u5206\u6790\u3057\u3066KPI\u3068\u6bd4\u8f03\u3059\u308b<\/li>\n<li>Action\uff1a\u30ea\u30e9\u30a4\u30c8\u3084\u65b0\u898f\u8a18\u4e8b\u306e\u4f5c\u6210\u306a\u3069\u3092\u884c\u3046<\/li>\n<\/ul>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/about-contents-marketing\">\u30102025\u5e74\u6700\u65b0\u7248\u3011\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u30fb\u624b\u6cd5\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01<\/a><\/p>\n<h3>Web\u5e83\u544a\u3067\u306ePDCA<\/h3>\n<p>Web\u5e83\u544a\u306b\u306f\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3001SNS\u5e83\u544a\u3001\u52d5\u753b\u5e83\u544a\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u51fa\u7a3f\u306e\u305f\u3081\u306e\u5e83\u544a\u8cbb\u304c\u304b\u304b\u308b\u305f\u3081\u3001PDCA\u3092\u56de\u3057\u3066\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>KPI\u306b\u306f\u3001CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u306a\u3069\u3092\u8a2d\u5b9a\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<ul>\n<li>Plan\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u30fb\u914d\u4fe1\u5a92\u4f53\u30fb\u4e88\u7b97\u30fb\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\uff08\u30d0\u30ca\u30fc\u3001\u30c6\u30ad\u30b9\u30c8\uff09\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u8907\u6570\u8a08\u753b\u3059\u308b<\/li>\n<li>Do\uff1a\u5e83\u544a\u7ba1\u7406\u753b\u9762\u3067\u8a2d\u5b9a\u3092\u884c\u3044\u3001\u914d\u4fe1\u3092\u958b\u59cb\u3059\u308b<\/li>\n<li>Check\uff1a\u65e5\u3005\u306e\u5e83\u544a\u8cbb\u3084\u5b9f\u7e3e\u5024\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\uff0fAB\u30c6\u30b9\u30c8\u306e\u7d50\u679c\u3092\u5206\u6790\u3059\u308b<\/li>\n<li>Action\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u3069\u3092\u898b\u76f4\u3059\uff0f\u65b0\u3057\u3044\u5e83\u544a\u30d1\u30bf\u30fc\u30f3\u3092\u51fa\u7a3f\u3059\u308b<\/li>\n<\/ul>\n<h3>SNS\u904b\u7528\u3067\u306ePDCA<\/h3>\n<p>SNS\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u5404SNS\u306e\u7279\u6027\u3092\u6d3b\u304b\u3057\u305f\u65bd\u7b56\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>SNS\u306f\u62e1\u6563\u529b\u304c\u9ad8\u3044\u305f\u3081\u3001\u4eca\u307e\u3067\u30ea\u30fc\u30c1\u3067\u304d\u3066\u3044\u306a\u304b\u3063\u305f\u5c64\u3068\u306e\u63a5\u70b9\u3092\u6301\u3064\u304d\u3063\u304b\u3051\u306b\u3082\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30d5\u30a1\u30f3\u3068\u306e\u95a2\u4fc2\u6027\u69cb\u7bc9\u306b\u3082\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>KPI\u306b\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\uff08\u3044\u3044\u306d\u3001\u30b3\u30e1\u30f3\u30c8\u3001\u30b7\u30a7\u30a2\u6570\uff09\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u6570\u306a\u3069\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>Plan\uff1a\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3001\u6295\u7a3f\u5185\u5bb9\u306e\u30c6\u30fc\u30de\u3001\u6295\u7a3f\u983b\u5ea6\u30fb\u6642\u9593\u5e2f\u3092\u8a08\u753b\u3059\u308b<\/li>\n<li>Do\uff1a\u8a08\u753b\u306b\u6cbf\u3063\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6295\u7a3f\u3059\u308b\uff0f\u30b3\u30e1\u30f3\u30c8\u3084DM\u8fd4\u4fe1\u306a\u3069\u30e6\u30fc\u30b6\u30fc\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b<\/li>\n<li>Check\uff1a\u6295\u7a3f\u3054\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3084\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u5c5e\u6027\u306a\u3069\u3092\u5206\u6790\u3059\u308b\uff0f\u53cd\u5fdc\u304c\u3088\u304b\u3063\u305f\u30c6\u30fc\u30de\u3092\u8a55\u4fa1\u3059\u308b<\/li>\n<li>Action\uff1a\u6295\u7a3f\u5185\u5bb9\u3084\u6642\u9593\u5e2f\u306a\u3069\u3092\u5909\u3048\u308b\uff0f\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30e9\u30a4\u30d6\u914d\u4fe1\u306a\u3069\u3001\u65b0\u305f\u306a\u65bd\u7b56\u3092\u8a08\u753b\u3059\u308b<\/li>\n<\/ul>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/sns-marketing\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u91cd\u8981\u6027\u30fb\u624b\u6cd5\u30fb\u4f01\u696d\u306e\u6210\u529f\u4e8b\u4f8b\uff5c5\u3064\u306eSNS\u306e\u7279\u6027\u3084\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb\u3082\u7d39\u4ecb<\/a><\/p>\n<h2>PDCA\u306e\u904b\u7528\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u539f\u56e0<\/h2>\n<p>\u7406\u8ad6\u306f\u5206\u304b\u3063\u3066\u3044\u3066\u3082\u3001PDCA\u304c\u3046\u307e\u304f\u6a5f\u80fd\u3057\u306a\u3044\u30b1\u30fc\u30b9\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u4e3b\u306a\u539f\u56e0\u306f\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<\/p>\n<h3>KPI\u304c\u4e0d\u660e\u77ad<\/h3>\n<p>Plan\uff08\u8a08\u753b\uff09\u6bb5\u968e\u3067\u306eKPI\u8a2d\u5b9a\u306e\u66d6\u6627\u3055\u3067\u5931\u6557\u3059\u308b\u4e8b\u4f8b\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u300c\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u300d\u300c\u65e2\u5b58\u9867\u5ba2\u3068\u95a2\u4fc2\u6027\u3092\u69cb\u7bc9\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u66d6\u6627\u306a\u76ee\u6a19\u3060\u3051\u3067\u306f\u3001Check\uff08\u8a55\u4fa1\uff09\u306e\u6bb5\u968e\u3067\u300c\u4f55\u3092\u3082\u3063\u3066\u6210\u529f\u3068\u3059\u308b\u306e\u304b\u300d\u304c\u5224\u65ad\u3067\u304d\u305a\u3001\u4f55\u3092\u3069\u3046\u6539\u5584\u3059\u3079\u304d\u304b\u308f\u304b\u3089\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u5bfe\u7b56\u3068\u3057\u3066\u306f\u3001Plan\u306e\u6bb5\u968e\u3067\u300c\u3044\u3064\u307e\u3067\u306b\u300d\u300c\u4f55\u3092\u300d\u300c\u3069\u308c\u304f\u3089\u3044\u300d\u9054\u6210\u3059\u308b\u306e\u304b\u3092\u6570\u5024\u3067\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3084\u5e73\u5747\u5024\u306a\u3069\u304b\u3089\u5b9a\u91cf\u7684\u306a\u6570\u5024\u3092\u5272\u308a\u51fa\u3057\u3001KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/about-kpi\">KPI\u3068\u306f\uff1f\u57fa\u672c\u304b\u3089\u8a2d\u5b9a\u65b9\u6cd5\u3001\u696d\u7a2e\u5225\u306e\u6307\u6a19\u4e8b\u4f8b\u307e\u3067\u5fb9\u5e95\u89e3\u8aac<\/a><\/p>\n<h3>\u30eb\u30fc\u30d7\u304c\u9014\u5207\u308c\u3066\u3044\u308b<\/h3>\n<p>PDCA\u306f\u30014\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u304c\u9023\u52d5\u3057\u3066\u521d\u3081\u3066\u6a5f\u80fd\u3059\u308b\u30b5\u30a4\u30af\u30eb\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u5b9f\u969b\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30eb\u30fc\u30d7\u304c\u9014\u5207\u308c\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u304c\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<ul>\n<li>\u8a08\u753b\u3092\u7acb\u3066\u308b\u3060\u3051\u3067\u6e80\u8db3\u3057\u3066\u3057\u307e\u3044\u3001Do\u306b\u79fb\u3055\u308c\u306a\u3044<\/li>\n<li>\u5b9f\u884c\u3057\u3063\u3071\u306a\u3057\u3067Check\u3068Action\u3092\u884c\u308f\u306a\u3044<\/li>\n<li>\u632f\u308a\u8fd4\u308a\u3084\u5206\u6790\u304c\u4e0d\u5341\u5206\u3067\u3001\u6b21\u306e\u5177\u4f53\u7684\u306a\u6539\u5584\u7b56\u306b\u3064\u306a\u304c\u3089\u306a\u3044<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u3092\u6253\u958b\u3059\u308b\u306b\u306f\u3001\u5404\u30b9\u30c6\u30c3\u30d7\u306e\u62c5\u5f53\u8005\u3084\u671f\u9650\u3092\u660e\u78ba\u306b\u3057\u3066PDCA\u30b5\u30a4\u30af\u30eb\u3092\u6700\u5f8c\u307e\u3067\u56de\u3059\u3053\u3068\u3067\u3059\u3002\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u632f\u308a\u8fd4\u308a\u3001PDCA\u3092\u4ed5\u7d44\u307f\u5316\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u306b\u95a2\u9023\u3057\u3066\u3001\u55b6\u696d\u6d3b\u52d5\u306b\u304a\u3051\u308bPDCA\u30b5\u30a4\u30af\u30eb\u306e\u6539\u5584\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u306b\u3064\u3044\u3066\u3055\u3089\u306b\u6df1\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a 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