{"id":512559,"date":"2025-07-28T15:08:40","date_gmt":"2025-07-28T06:08:40","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&#038;p=512559"},"modified":"2026-04-07T02:35:47","modified_gmt":"2026-04-06T17:35:47","slug":"business-strategy-2","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/tips\/business-strategy-2","title":{"rendered":"\u4e8b\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u306f\uff1f\u7b56\u5b9a\u30d5\u30ed\u30fc\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u5b9f\u884c\u306e\u30b3\u30c4\u3092\u7db2\u7f85\u89e3\u8aac"},"content":{"rendered":"<p data-path-to-node=\"18,0\">\u300c<b>\u4e8b\u696d\u6226\u7565<\/b>\u3092\u7b56\u5b9a\u3057\u305f\u3044\u304c\u3001\u4f55\u304b\u3089\u624b\u3092\u3064\u3051\u308c\u3070\u3044\u3044\u304b\u5206\u304b\u3089\u306a\u3044\u300d \u300c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u77e5\u3063\u3066\u3044\u308b\u304c\u3001\u305d\u308c\u3092<b>\u3069\u3046\u5b9f\u52d9\u306b\u6d3b\u304b\u3059\u3079\u304d\u304b<\/b>\u304c\u66d6\u6627\u3060\u300d<\/p>\n<p data-path-to-node=\"18,1\">\u3053\u306e\u3088\u3046\u306b\u304a\u60a9\u307f\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f \u4e8b\u696d\u6226\u7565\u306f\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3067\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u300c<b>\u52dd\u3064\u305f\u3081\u306e\u30b7\u30ca\u30ea\u30aa<\/b>\u300d\u3067\u3059\u3002<\/p>\n<p data-path-to-node=\"18,2\"><b>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u4e8b\u696d\u6226\u7565\u306e\u57fa\u672c\u6982\u5ff5\u304b\u3089\u3001\u7b56\u5b9a\u306e4\u30b9\u30c6\u30c3\u30d7\u3001\u5b9f\u8df5\u3067\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af10\u9078\u3001\u305d\u3057\u3066\u6210\u529f\u4f01\u696d\u306e\u4e8b\u4f8b\u307e\u3067\u3092\u5fb9\u5e95\u89e3\u8aac\u3002\u6226\u7565\u3092\u300c\u7acb\u3066\u3066\u7d42\u308f\u308a\u300d\u306b\u305b\u305a\u3001\u73fe\u5834\u3067\u78ba\u5b9f\u306b\u5b9f\u884c\u3057\u3001\u76ee\u6a19\u9054\u6210\u306b\u5c0e\u304f\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u5408\u308f\u305b\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/b><\/p>\n<p><a id=\"banner-1\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-bi\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2025\/06\/f600201647073c5fc575b872bb502baf.jpg\" alt=\"\" \/><\/a><\/p>\n<h2>\u4e8b\u696d\u6226\u7565\u3068\u306f\uff1f\u57fa\u672c\u6982\u5ff5\u3068\u91cd\u8981\u6027<\/h2>\n<p>\u4e8b\u696d\u6226\u7565\u3068\u306f\u3001\u4f01\u696d\u304c\u7af6\u4e89\u74b0\u5883\u306e\u4e2d\u3067\u6301\u7d9a\u7684\u306b\u6210\u9577\u3059\u308b\u305f\u3081\u306b\u7b56\u5b9a\u3059\u308b\u65b9\u91dd\u3084\u8a08\u753b\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u672c\u7ae0\u3067\u306f\u3001\u4e8b\u696d\u6226\u7565\u306e\u5b9a\u7fa9\u3084\u7d4c\u55b6\u6226\u7565\u3068\u306e\u9055\u3044\u3001\u3055\u3089\u306b\u305d\u306e\u91cd\u8981\u6027\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u4e8b\u696d\u6226\u7565\u306e\u5b9a\u7fa9<\/h3>\n<p>\u4e8b\u696d\u6226\u7565\u3068\u306f\u3001\u7279\u5b9a\u306e\u4e8b\u696d\u9818\u57df\u306b\u304a\u3051\u308b\u76ee\u6a19\u8a2d\u5b9a\u3084\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u65b9\u91dd\u3084\u8a08\u753b\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e8b\u696d\u3054\u3068\u306e\u76ee\u6a19\u306b\u57fa\u3065\u304d\u3001\u5404\u4e8b\u696d\u30e6\u30cb\u30c3\u30c8\u3054\u3068\u306b\u5177\u4f53\u7684\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3001\u5e02\u5834\u7af6\u4e89\u306b\u304a\u3044\u3066\u512a\u4f4d\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e8b\u696d\u6226\u7565\u306f\u3001\u7d4c\u55b6\u8cc7\u6e90\u3092\u6700\u9069\u306b\u6d3b\u7528\u3057\u306a\u304c\u3089\u3001\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u9053\u7b4b\u3092\u793a\u3059\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n<h3>\u4e8b\u696d\u6226\u7565\u3068\u7d4c\u55b6\u6226\u7565\u306e\u9055\u3044<\/h3>\n<p>\u4e8b\u696d\u6226\u7565\u3068\u7d4c\u55b6\u6226\u7565\u306f\u4f3c\u305f\u3088\u3046\u306a\u6982\u5ff5\u3068\u3057\u3066\u6271\u308f\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u305d\u306e\u5f79\u5272\u306b\u306f\u660e\u78ba\u306a\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u7d4c\u55b6\u6226\u7565\u306f\u3001\u4f01\u696d\u5168\u4f53\u306e\u30d3\u30b8\u30e7\u30f3\u3084\u65b9\u5411\u6027\u3092\u793a\u3057\u3001\u4e8b\u696d\u3092\u6a2a\u65ad\u3057\u3066\u5168\u793e\u7684\u306a\u53d6\u308a\u7d44\u307f\u3084\u65b9\u91dd\u3092\u5b9a\u3081\u308b\u305f\u3081\u306e\u6226\u7565\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u4e8b\u696d\u6226\u7565\u306f\u3001\u7d4c\u55b6\u6226\u7565\u306e\u4e0b\u4f4d\u306b\u4f4d\u7f6e\u3057\u3001\u7279\u5b9a\u306e\u4e8b\u696d\u5358\u4f4d\u3054\u3068\u306b\u7b56\u5b9a\u3055\u308c\u308b\u500b\u5225\u306e\u65b9\u91dd\u3084\u8a08\u753b\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u591a\u89d2\u5316\u7d4c\u55b6\u3092\u884c\u3063\u3066\u3044\u308b\u4f01\u696d\u3067\u306f\u3001\u5404\u4e8b\u696d\u3054\u3068\u306b\u7570\u306a\u308b\u5e02\u5834\u3084\u7af6\u4e89\u74b0\u5883\u304c\u5b58\u5728\u3059\u308b\u305f\u3081\u3001\u305d\u308c\u305e\u308c\u306e\u4e8b\u696d\u6226\u7565\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u7d4c\u55b6\u6226\u7565\u304c\u300c\u4f01\u696d\u3068\u3057\u3066\u306e\u76ee\u6307\u3059\u65b9\u5411\u6027\u300d\u3092\u793a\u3059\u306e\u306b\u5bfe\u3057\u3001\u4e8b\u696d\u6226\u7565\u306f\u300c\u5404\u4e8b\u696d\u304c\u3069\u306e\u3088\u3046\u306b\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u304b\u300d\u3092\u793a\u3059\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u7d4c\u55b6\u6226\u7565\u306b\u306f\u3001\u8cc7\u672c\u6226\u7565\u30fb\u4eba\u4e8b\u6226\u7565\u30fb\u55b6\u696d\u6226\u7565\u3068\u3044\u3063\u305f\u5168\u793e\u6a2a\u65ad\u306e\u6226\u7565\u3092\u542b\u3080\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<h3>\u4e8b\u696d\u6226\u7565\u306e\u91cd\u8981\u6027<\/h3>\n<p>\u4e8b\u696d\u6226\u7565\u306f\u3001\u4f01\u696d\u304c\u7af6\u4e89\u74b0\u5883\u306e\u4e2d\u3067\u6301\u7d9a\u7684\u306b\u6210\u9577\u3059\u308b\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3067\u306f\u3001\u5e02\u5834\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u304c\u5909\u5316\u3059\u308b\u4e2d\u3067\u3001\u67d4\u8edf\u306b\u5bfe\u5fdc\u3059\u308b\u529b\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u4eba\u6750\u3084\u8cc7\u91d1\u306a\u3069\u306e\u9650\u3089\u308c\u305f\u7d4c\u55b6\u8cc7\u6e90\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3001\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u80cc\u666f\u304b\u3089\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u3059\u305f\u3081\u306b\u306f\u3001\u6226\u7565\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u4e8b\u696d\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u74b0\u5883\u306e\u5909\u5316\u306b\u9069\u5fdc\u3057\u306a\u304c\u3089\u6301\u7d9a\u7684\u306b\u767a\u5c55\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u4e8b\u696d\u6226\u7565\u306e\u7b56\u5b9a\u65b9\u6cd5<\/h2>\n<p>\u200b\u4e8b\u696d\u6226\u7565\u306e\u7b56\u5b9a\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u57fa\u672c\u7684\u306a\u4e8b\u696d\u6226\u7565\u306e\u7b56\u5b9a\u65b9\u6cd5\u30924\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sales\/sales-strategy\">\u55b6\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u306e5\u30b9\u30c6\u30c3\u30d7\u3068\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01<\/a><\/p>\n<h3>1. \u76ee\u7684\u30fb\u76ee\u6a19\u306e\u8a2d\u5b9a<\/h3>\n<p>\u307e\u305a\u3001\u7d4c\u55b6\u6226\u7565\u306b\u57fa\u3065\u304d\u3001\u5404\u4e8b\u696d\u306e\u5177\u4f53\u7684\u306a\u76ee\u7684\u3084\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u76ee\u6a19\u8a2d\u5b9a\u306e\u969b\u306b\u306f\u3001\u300cSMART\u306e\u6cd5\u5247\u300d\u3068\u547c\u3070\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>SMART\u306e\u6cd5\u5247\uff1a<\/p>\n<ul>\n<li>Specific\uff08\u5177\u4f53\u7684\u306a\uff09\uff1a\u5177\u4f53\u7684\u306b\u9054\u6210\u3059\u308b\u76ee\u7684\u30fb\u76ee\u6a19\u3092\u8a00\u8a9e\u5316\u3057\u660e\u78ba\u306b\u3059\u308b<\/li>\n<li>Measurable\uff08\u6e2c\u5b9a\u53ef\u80fd\u306a\uff09\uff1a\u6210\u679c\u3092\u6570\u5024\u306a\u3069\u3067\u6e2c\u5b9a\u30fb\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b<\/li>\n<li>Achievable\uff08\u9054\u6210\u53ef\u80fd\u306a\uff09\uff1a\u73fe\u5b9f\u7684\u3067\u5b9f\u73fe\u53ef\u80fd\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n<li>Relevant\uff08\u95a2\u9023\u6027\u306e\u3042\u308b\uff09\uff1a\u4f01\u696d\u5168\u4f53\u306e\u6226\u7565\u3084\u65b9\u5411\u6027\u3068\u4e00\u81f4\u3057\u3066\u3044\u308b\u3053\u3068<\/li>\n<li>Time-bound\uff08\u671f\u9650\u304c\u660e\u78ba\u306a\uff09\uff1a\u76ee\u6a19\u9054\u6210\u306e\u671f\u9650\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n<\/ul>\n<p>\u307e\u305a\u306f\u4e8b\u696d\u306e\u76ee\u7684\u30fb\u76ee\u6a19\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u3055\u3089\u306b\u5177\u4f53\u7684\u306a\u884c\u52d5\u8a08\u753b\u304c\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>2. \u73fe\u72b6\u5206\u6790<\/h3>\n<p>\u73fe\u72b6\u5206\u6790\u3067\u306f\u3001\u300c\u5916\u90e8\u74b0\u5883\u5206\u6790\u300d\u3068\u300c\u5185\u90e8\u74b0\u5883\u5206\u6790\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5916\u90e8\u74b0\u5883\u5206\u6790\u3067\u306f\u3001\u793e\u4f1a\u5168\u4f53\u3084\u5e02\u5834\u5168\u4f53\u306e\u5909\u5316\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u300cPEST\u5206\u6790\u300d\u3084\u3001\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u5916\u90e8\u306e\u8105\u5a01\u306b\u3064\u3044\u3066\u5206\u6790\u3059\u308b\u300c\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\uff085\u30d5\u30a9\u30fc\u30b9\uff09\u5206\u6790\u300d\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u5e02\u5834\u30cb\u30fc\u30ba\u3084\u7af6\u5408\u306e\u7af6\u4e89\u529b\u3092\u898b\u8aa4\u3089\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u7d9a\u3044\u3066\u3001\u5185\u90e8\u74b0\u5883\u5206\u6790\u3067\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u3092\u5ba2\u89b3\u7684\u306b\u5206\u6790\u3057\u307e\u3059\u3002\u7d4c\u55b6\u8cc7\u6e90\u306b\u306f\u3001\u30d2\u30c8\u30fb\u30e2\u30ce\u30fb\u30ab\u30cd\u30fb\u60c5\u5831\u306a\u3069\u306e\u300c\u76ee\u306b\u898b\u3048\u308b\u8cc7\u6e90\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u529b\u3084\u7d44\u7e54\u529b\u3001\u4eba\u8108\u306a\u3069\u306e\u76ee\u306b\u898b\u3048\u306a\u3044\u300c\u77e5\u7684\u8cc7\u7523\u300d\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u5206\u6790\u624b\u6cd5\u3068\u3057\u3066\u306f\u3001\u300cSWOT\u5206\u6790\u300d\u3084\u300c3C\u5206\u6790\u300d\u306a\u3069\u304c\u3088\u304f\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u73fe\u72b6\u5206\u6790\u306e\u4e00\u822c\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3064\u3044\u3066\u306f\u3001\u6b21\u7ae0\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>3. \u6226\u7565\u306e\u7acb\u6848<\/h3>\n<p>\u73fe\u72b6\u5206\u6790\u306e\u7d50\u679c\u3092\u8e0f\u307e\u3048\u3001\u5177\u4f53\u7684\u306a\u6226\u7565\u3092\u7acb\u6848\u3057\u307e\u3059\u3002<\/p>\n<p>\u6226\u7565\u7acb\u6848\u3067\u306f\u3001\u81ea\u793e\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306b\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u6226\u7565\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u660e\u78ba\u306b\u3057\u3001\u81ea\u793e\u304c\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u3092\u3069\u306e\u3088\u3046\u306b\u4f4d\u7f6e\u3065\u3051\u308b\u304b\u3092\u6c7a\u3081\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u9867\u5ba2\u5c64\u3092\u7d30\u5206\u5316\u3057\u3001\u305d\u306e\u4e2d\u304b\u3089\u6700\u3082\u4fa1\u5024\u304c\u3042\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u305d\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u308b\u304b\u3092\u8003\u3048\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5b9f\u73fe\u53ef\u80fd\u3067\u52b9\u679c\u7684\u306a\u6226\u7565\u304c\u69cb\u7bc9\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u73fe\u72b6\u3060\u3051\u3067\u306a\u304f\u3001\u5c06\u6765\u7684\u306b\u8d77\u3053\u308a\u3046\u308b\u30d1\u30bf\u30fc\u30f3\u3092\u4e88\u6e2c\u3057\u306a\u304c\u3089\u8907\u6570\u306e\u6226\u7565\u3092\u7acb\u3066\u3066\u307f\u3066\u3001\u305d\u306e\u4e2d\u304b\u3089\u53d6\u308b\u3079\u304d\u4e8b\u696d\u6226\u7565\u3092\u7d5e\u308b\u65b9\u6cd5\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<h3>4. \u6226\u7565\u306e\u5b9f\u884c\u3068\u8a55\u4fa1<\/h3>\n<p>\u7acb\u6848\u3057\u305f\u6226\u7565\u3092\u5b9f\u884c\u306b\u79fb\u3059\u969b\u306b\u306f\u3001\u7d44\u7e54\u5168\u4f53\u3067\u5171\u901a\u7406\u89e3\u3092\u6301\u3061\u3001\u5404\u90e8\u9580\u304c\u5354\u529b\u3057\u3066\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u62bd\u8c61\u7684\u306a\u6226\u7565\u3067\u306f\u306a\u304f\u3001\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u843d\u3068\u3057\u8fbc\u3080\u3053\u3068\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u5b9f\u884c\u5f8c\u306b\u306f\u3001\u6226\u7565\u304c\u671f\u5f85\u901a\u308a\u306e\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u304b\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3057\u3001\u8a55\u4fa1\u7d50\u679c\u3092\u57fa\u306b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u884c\u3046\u3088\u3046\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u6226\u7565\u304c\u6709\u52b9\u3067\u306a\u3044\u5834\u5408\u306f\u4fee\u6b63\u3092\u691c\u8a0e\u3059\u308b\u306a\u3069\u3001\u67d4\u8edf\u306b\u6226\u7565\u3092\u898b\u76f4\u3057\u306a\u304c\u3089PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u3044\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p><a id=\"selfcheck-salesorganization\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/selfcheck-salesorganization\" target=\"_blank\" rel=\"noopener\"><strong>\u25b6\ufe0e\u25b6\ufe0e\u55b6\u696d\u7d44\u7e54\u306e\u5230\u9054\u5ea6\u8a3a\u65ad\u30b7\u30fc\u30c8\u3092\u3054\u7528\u610f\u3044\u305f\u3057\u307e\u3057\u305f\u3002\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u306e\u8cc7\u6599\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/strong><\/a><\/p>\n<h4><b>\u6226\u7565\u3092\u300c\u5f62\u9ab8\u5316\u300d\u3055\u305b\u306a\u3044\u305f\u3081\u306e\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528<\/b><\/h4>\n<p>\u512a\u308c\u305f\u4e8b\u696d\u6226\u7565\u3082\u3001\u73fe\u5834\u306e\u884c\u52d5\uff08\u55b6\u696d\u6d3b\u52d5\uff09\u306b\u843d\u3061\u3066\u3044\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002 \u7b56\u5b9a\u3057\u305f\u6226\u7565\u3092\u65e5\u3005\u306eKPI\u306b\u843d\u3068\u3057\u8fbc\u307f\u3001<strong>SFA\/CRM\uff08Mazrica Sales\u306a\u3069\uff09<\/strong>\u3067\u9032\u6357\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u6226\u7565\u901a\u308a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u3066\u3044\u308b\u304b\u300d\u300c\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u304c\u9867\u5ba2\u306b\u523a\u3055\u3063\u3066\u3044\u308b\u304b\u300d\u3092\u30c7\u30fc\u30bf\u3067\u691c\u8a3c\u3067\u304d\u307e\u3059\u3002 \u6226\u7565\u3068\u5b9f\u884c\u30c7\u30fc\u30bf\u3092\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u3053\u305d\u304c\u3001PDCA\u306e\u30b9\u30d4\u30fc\u30c9\u3092\u901f\u3081\u3001\u4e8b\u696d\u3092\u6210\u529f\u306b\u5c0e\u304f\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u4e8b\u696d\u6226\u7565\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u6d3b\u7528\u65b9\u6cd5<\/h2>\n<p>\u4e8b\u696d\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u73fe\u72b6\u5206\u6790\u3084\u6226\u7565\u7acb\u6848\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u3001\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u305d\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/business-strategy\">\u7d4c\u55b6\u6226\u7565\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af9\u9078\uff01<\/a><\/p>\n<h3>PEST\u5206\u6790<\/h3>\n<p>PEST\u5206\u6790\u306f\u3001\u30de\u30af\u30ed\u306e\u5916\u90e8\u74b0\u5883\u8981\u56e0\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u8996\u70b9\u304b\u3089\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>Politics\uff08\u653f\u6cbb\u7684\u8981\u56e0\uff09<br \/>\n\u653f\u5e9c\u306e\u653f\u7b56\u3001\u6cd5\u898f\u3001\u6cd5\u6539\u6b63\u3001\u7a0e\u5236\u306a\u3069<\/li>\n<li>Economy\uff08\u7d4c\u6e08\u7684\u8981\u56e0\uff09<br \/>\n\u666f\u6c17\u3001\u7d4c\u6e08\u6210\u9577\u3001\u4fa1\u683c\u5909\u52d5\u3001\u70ba\u66ff\u3001\u682a\u4fa1\u306a\u3069<\/li>\n<li>Society\uff08\u793e\u4f1a\u7684\u8981\u56e0\uff09<br \/>\n\u4eba\u53e3\u52d5\u614b\u3001\u6587\u5316\u3001\u5b97\u6559\u3001\u6559\u80b2\u3001\u4e16\u8ad6\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306a\u3069<\/li>\n<li>Technology\uff08\u6280\u8853\u7684\u8981\u56e0\uff09<br \/>\n\u6280\u8853\u9769\u65b0\u3001\u7279\u8a31\u3001\u65b0\u6280\u8853\u306e\u666e\u53ca\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306a\u3069<\/li>\n<\/ul>\n<p>PEST\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u696d\u754c\u3084\u5e02\u5834\u3060\u3051\u3067\u306a\u304f\u3001\u3055\u3089\u306b\u5e83\u3044\u8996\u91ce\u3067\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u5916\u90e8\u74b0\u5883\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u3067\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u304c\u96e3\u3057\u3044\u5916\u90e8\u8981\u56e0\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u672a\u6765\u306e\u4e88\u6e2c\u3092\u7acb\u3066\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/h3>\n<p>\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u306f\u3001\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f5\u3064\u306eForce\uff08\u8105\u5a01\uff09\u306b\u3064\u3044\u3066\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e5\u3064\u306e\u8996\u70b9\u3067\u8d77\u3053\u308a\u3046\u308b\u8105\u5a01\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u7af6\u5408\u4ed6\u793e\u306e\u8105\u5a01\uff1a\u7af6\u5408\u4ed6\u793e\u3068\u306e\u7af6\u4e89\u306e\u6fc0\u3057\u3055\u3001\u65b0\u305f\u306a\u7af6\u5408\u304c\u73fe\u308c\u308b\u8105\u5a01<\/li>\n<li>\u65b0\u898f\u53c2\u5165\u8005\u306e\u8105\u5a01\uff1a\u65b0\u305f\u306a\u7af6\u5408\u304c\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u53ef\u80fd\u6027<\/li>\n<li>\u4ee3\u66ff\u54c1\u306e\u8105\u5a01\uff1a\u4ed6\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u81ea\u793e\u88fd\u54c1\u306e\u4ee3\u66ff\u3068\u306a\u308b\u53ef\u80fd\u6027<\/li>\n<li>\u8cb7\u3044\u624b\u306e\u4ea4\u6e09\u529b\u306e\u8105\u5a01\uff1a\u9867\u5ba2\u304c\u4fa1\u683c\u3084\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u529b<\/li>\n<li>\u58f2\u308a\u624b\u306e\u4ea4\u6e09\u529b\u306e\u8105\u5a01\uff1a\u4f9b\u7d66\u696d\u8005\u304c\u4fa1\u683c\u3084\u4f9b\u7d66\u91cf\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u529b<\/li>\n<\/ul>\n<p>\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u306b\u3088\u308a\u3001\u696d\u754c\u306e\u53ce\u76ca\u6027\u3084\u7af6\u4e89\u72b6\u6cc1\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u6226\u7565\u7acb\u6848\u306e\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>3C\u5206\u6790<\/h3>\n<p>3C\u5206\u6790\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u8996\u70b9\u304b\u3089\u81ea\u793e\u306e\u73fe\u72b6\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<ul>\n<li>Customer\uff08\u9867\u5ba2\u30fb\u5e02\u5834\uff09\uff1a\u5e02\u5834\u3084\u9867\u5ba2\u306e\u30cb\u30fc\u30ba<\/li>\n<li>Competitor\uff08\u7af6\u5408\uff09\uff1a\u7af6\u5408\u4ed6\u793e\u306e\u52d5\u5411\u3084\u6226\u7565<\/li>\n<li>Company\uff08\u81ea\u793e\uff09\uff1a\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u3001\u30ea\u30bd\u30fc\u30b9<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3084\u8ab2\u984c\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u3092\u6df1\u6398\u308a\u3057\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u660e\u78ba\u304b\u3064\u5ba2\u89b3\u7684\u306b\u73fe\u72b6\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>SWOT\u5206\u6790<\/h3>\n<p>SWOT\u5206\u6790\u306f\u3001\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u4ee5\u4e0b\u306e4\u3064\u306e\u8981\u7d20\u3067\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u300cSWOT\u300d\u306f4\u3064\u306e\u8981\u7d20\u306e\u982d\u6587\u5b57\u304b\u3089\u53d6\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\u5185\u90e8\u74b0\u5883<\/p>\n<li>Strengths\uff08\u5f37\u307f\uff09\uff1a\u81ea\u793e\u306e\u512a\u308c\u305f\u70b9\u3084\u7af6\u4e89\u512a\u4f4d\u6027<\/li>\n<li>Weaknesses\uff08\u5f31\u307f\uff09\uff1a\u81ea\u793e\u306e\u8ab2\u984c\u3084\u6539\u5584\u70b9<\/li>\n<\/ul>\n<ul>\u5916\u90e8\u74b0\u5883<\/p>\n<li>Opportunities\uff08\u6a5f\u4f1a\uff09\uff1a\u5e02\u5834\u306e\u6210\u9577\u6027\u3084\u65b0\u305f\u306a\u30c1\u30e3\u30f3\u30b9<\/li>\n<li>Threats\uff08\u8105\u5a01\uff09\uff1a\u5e02\u5834\u306e\u7af6\u4e89\u6fc0\u5316\u3084\u5916\u90e8\u30ea\u30b9\u30af<\/li>\n<\/ul>\n<p>\u300c\u5f37\u307f\u00d7\u6a5f\u4f1a\u300d\u300c\u5f31\u307f\u00d7\u6a5f\u4f1a\u300d\u306a\u3069\u3001\u305d\u308c\u305e\u308c\u306e\u9805\u76ee\u3092\u304b\u3051\u5408\u308f\u305b\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u304f\u5206\u6790\u3092\u884c\u3048\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/about-swot-analysis\">SWOT\u5206\u6790\u3068\u306f\uff1f\u4e8b\u4f8b\u3084\u5206\u6790\u624b\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n<h3>\u30dd\u30fc\u30bf\u30fc\u306e3\u3064\u306e\u57fa\u672c\u6226\u7565<\/h3>\n<p>\u300c\u30dd\u30fc\u30bf\u30fc\u306e3\u3064\u306e\u57fa\u672c\u6226\u7565\u300d\u3068\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u7d4c\u55b6\u5b66\u8005\u3067\u3042\u308b\u30de\u30a4\u30b1\u30eb\u30fb\u30dd\u30fc\u30bf\u30fc\u6c0f\u304c\u63d0\u5531\u3057\u305f\u3001\u7d4c\u55b6\u306e\u89b3\u70b9\u3067\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b3\u3064\u306e\u57fa\u672c\u6226\u7565\u304c\u6319\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u6226\u7565\uff1a\u696d\u754c\u5185\u3067\u6700\u3082\u4f4e\u3044\u30b3\u30b9\u30c8\u3067\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b<\/li>\n<li>\u5dee\u5225\u5316\u6226\u7565\uff1a\u72ec\u81ea\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3067\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3092\u56f3\u308b<\/li>\n<li>\u96c6\u4e2d\u6226\u7565\uff1a\u7279\u5b9a\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u30cb\u30c3\u30c1\u5e02\u5834\u3067\u306e\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b<\/li>\n<\/ul>\n<p>\u3053\u306e\uff13\u3064\u306e\u57fa\u672c\u6226\u7565\u3092\u793a\u3059\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u56f3\u3067\u8868\u3059\u969b\u306b\u306f\u3001\u6a2a\u8ef8\u306b\u7af6\u4e89\u512a\u4f4d\u3001\u7e26\u8ef8\u306b\u5bfe\u8c61\u5e02\u5834\u3092\u3068\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u6a2a\u8ef8\u306e\u7af6\u4e89\u512a\u4f4d\u3092\u300c\u30b3\u30b9\u30c8\u300d\u3068\u300c\u5dee\u5225\u5316\u300d\u3001\u7e26\u8ef8\u306e\u7af6\u4e89\u7bc4\u56f2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u5e83\u3044\u304b\u72ed\u3044\u304b\u3067\u533a\u5207\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u4e2d\u304b\u3089\u3001\u81ea\u793e\u306b\u6700\u9069\u306a\u6226\u7565\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>STP\u5206\u6790<\/h3>\n<p>STP\u5206\u6790\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u8981\u7d20\u3092\u5206\u6790\u3057\u3001\u5e02\u5834\u6226\u7565\u3092\u8003\u3048\u308b\u624b\u6cd5\u3067\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066\u300cSTP\u5206\u6790\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>Segmentation\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\uff1a\u5e02\u5834\u3092\u9867\u5ba2\u5c5e\u6027\uff08\u6027\u5225\u30fb\u5e74\u9f62\u30fb\u8077\u696d\u30fb\u5c45\u4f4f\u5730\u306a\u3069\uff09\u3001\u7279\u5b9a\u306e\u57fa\u6e96\u3067\u7d30\u5206\u5316\u3059\u308b<\/li>\n<li>Targeting\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\uff1a\u7d30\u5206\u5316\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4e2d\u304b\u3089\u3001\u81ea\u793e\u304c\u58f2\u308a\u8fbc\u3080\u3079\u304d\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u9078\u5b9a\u3059\u308b<\/li>\n<li>Positioning\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09\uff1a\u9078\u5b9a\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u7af6\u5408\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3068\u306a\u308b\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u6c7a\u3081\u308b<\/li>\n<\/ul>\n<p>STP\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u5e02\u5834\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u3092\u898b\u6975\u3081\u3001\u81ea\u793e\u306e\u52dd\u3061\u7b4b\u3092\u898b\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u304c\u660e\u78ba\u306b\u306a\u308c\u3070\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u3069\u306e\u3088\u3046\u306b\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a34\u6c42\u3059\u308b\u304b\u3082\u6c7a\u3081\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>4P\u5206\u6790<\/h3>\n<p>4P\u5206\u6790\u306f\u3001\u81ea\u793e\u5546\u54c1\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u8ca9\u58f2\u6226\u7565\u3092\u8003\u3048\u308b\u969b\u306b\u7528\u3044\u3089\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e4\u3064\u306e\u8981\u7d20\u3067\u6226\u7565\u3092\u7acb\u3066\u307e\u3059\u3002<\/p>\n<ul>\n<li>Product\uff08\u88fd\u54c1\uff09\uff1a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3084\u54c1\u8cea<\/li>\n<li>Price\uff08\u4fa1\u683c\uff09\uff1a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u683c\u8a2d\u5b9a<\/li>\n<li>Place\uff08\u6d41\u901a\u30fb\u30c1\u30e3\u30cd\u30eb\uff09\uff1a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3084\u6d41\u901a\u7d4c\u8def<\/li>\n<li>Promotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\uff1a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u4fc3\u9032\u6d3b\u52d5<\/li>\n<\/ul>\n<p>4P\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u58f2\u308a\u51fa\u3057\u3066\u3044\u304f\u304b\u300d\u3001\u8ca9\u58f2\u6226\u7565\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7dcf\u5408\u7684\u306b\u691c\u8a0e\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u30014P\u306f\u4e00\u5ea6\u6c7a\u3081\u305f\u3089\u5909\u308f\u3089\u306a\u3044\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u4e8b\u696d\u306e\u72b6\u6cc1\u306b\u5408\u308f\u305b\u3066\u5909\u5316\u3055\u305b\u3066\u3044\u304d\u307e\u3059\u3002\u305d\u306e\u6642\u3005\u306e\u72b6\u6cc1\u306b\u5fdc\u3058\u30664P\u306e\u3044\u305a\u308c\u304b\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u4e8b\u696d\u6210\u9577\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790<\/h3>\n<p>\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790\u306f\u3001\u81ea\u793e\u5546\u54c1\u306e\u751f\u7523\u304b\u3089\u8ca9\u58f2\u306b\u81f3\u308b\u307e\u3067\u306e\u5404\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066\u3001\u3069\u306e\u3088\u3046\u306b\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u3053\u306e\u5206\u6790\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u3084\u4ed8\u52a0\u4fa1\u5024\u5411\u4e0a\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u4f01\u696d\u6d3b\u52d5\u3092\u300c\u4e3b\u6d3b\u52d5\u300d\u3068\u300c\u652f\u63f4\u6d3b\u52d5\u300d\u306b\u5206\u985e\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u3069\u306e\u3088\u3046\u306b\u4ed8\u52a0\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>\uff08\u4f8b\uff09\u30e1\u30fc\u30ab\u30fc\u306e\u5834\u5408<\/p>\n<p>\u4e3b\u6d3b\u52d5<\/p>\n<ul>\n<li>\u8cfc\u8cb7\u7269\u6d41\uff1a\u539f\u6750\u6599\u306e\u8abf\u9054\u53ca\u3073\u914d\u5206<\/li>\n<li>\u88fd\u9020\uff1a\u52a0\u5de5\u30fb\u88fd\u9020\u306b\u3088\u308b\u5546\u54c1\u5316<\/li>\n<li>\u51fa\u8377\u7269\u6d41\uff1a\u5b8c\u6210\u3057\u305f\u88fd\u54c1\u3092\u9867\u5ba2\u306b\u5c4a\u3051\u308b<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8ca9\u58f2\uff1a\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u5e83\u544a\u3084\u5ba3\u4f1d\u3001\u30c1\u30e3\u30cd\u30eb\u306e\u69cb\u7bc9\u306a\u3069<\/li>\n<li>\u30b5\u30fc\u30d3\u30b9\uff1a\u4fee\u7406\u3084\u30b5\u30dd\u30fc\u30c8\u3068\u3044\u3063\u305f\u88fd\u54c1\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u6d3b\u52d5<\/li>\n<\/ul>\n<p>\u652f\u63f4\u6d3b\u52d5<\/p>\n<ul>\n<li>\u5168\u822c\u7ba1\u7406\uff1a\u7d4c\u55b6\u4f01\u753b\u3001\u7d4c\u7406\u3001\u8ca1\u52d9\u3001\u6cd5\u52d9\u306a\u3069<\/li>\n<li>\u4eba\u4e8b\u7ba1\u7406\uff1a\u63a1\u7528\u3001\u6559\u80b2\u3001\u4eba\u4e8b\u3001\u7d66\u4e0e\u3001\u793e\u4f1a\u4fdd\u967a\u306a\u3069<\/li>\n<li>\u6280\u8853\u7ba1\u7406\uff1a\u8a2d\u8a08\u3001\u958b\u767a\u3001\u88fd\u54c1\u30e2\u30cb\u30bf\u30fc\u3001\u5e02\u5834\u30c6\u30b9\u30c8\u306a\u3069<\/li>\n<li>\u8abf\u9054\u7ba1\u7406\uff1a\u793e\u5916\u304b\u3089\u5fc5\u8981\u306a\u30e2\u30ce\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u69cb\u6210\u3059\u308b\u9805\u76ee\u3092\u6bb5\u968e\u7684\u306b\u6574\u7406\u3057\u3066\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u3069\u3053\u3067\u300d\u300c\u4f55\u306e\u6d3b\u52d5\u304c\u300d\u5229\u76ca\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u3053\u306e\u5206\u6790\u3092\u3082\u3068\u306b\u3001\u81ea\u793e\u306e\u8cc7\u6e90\u914d\u5206\u3092\u898b\u76f4\u3057\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u3084\u696d\u52d9\u52b9\u7387\u306e\u5411\u4e0a\u3092\u884c\u3046\u3053\u3068\u3082\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><a id=\"marketing_sfa_use\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/marketing_sfa_use\" target=\"_blank\" rel=\"noopener\"><strong>\u25b6\ufe0e\u25b6\ufe0eBtoB\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u305f\u3081\u306eSFA\/CRM\u6d3b\u7528\u8853\u306f\u3053\u3061\u3089<\/strong><\/a><\/p>\n<h3><b>VRIO\u5206\u6790<\/b><\/h3>\n<p>\u5185\u90e8\u30ea\u30bd\u30fc\u30b9\u306e\u300c\u7d4c\u6e08\u7684\u4fa1\u5024\u30fb\u5e0c\u5c11\u6027\u30fb\u6a21\u5023\u56f0\u96e3\u6027\u30fb\u7d44\u7e54\u300d\u3092\u8a55\u4fa1\u3057\u3001\u771f\u306e\u5f37\u307f\u3092\u7279\u5b9a\u3059\u308b\u3002<\/p>\n<h3><b>\u30a2\u30f3\u30be\u30d5\u306e\u6210\u9577\u30de\u30c8\u30ea\u30af\u30b9<\/b><\/h3>\n<p>\u300c\u88fd\u54c1\u00d7\u5e02\u5834\u300d\u3067\u3001\u6210\u9577\u306e\u65b9\u5411\u6027\uff08\u5e02\u5834\u6d78\u900f\u30fb\u5e02\u5834\u958b\u62d3\u30fb\u88fd\u54c1\u958b\u767a\u30fb\u591a\u89d2\u5316\uff09\u3092\u6c7a\u3081\u308b\u3002<\/p>\n<h2 data-path-to-node=\"7,0\"><b> \u6226\u7565\u3092\u300c\u7d75\u306b\u63cf\u3044\u305f\u9905\u300d\u306b\u3057\u306a\u3044\u305f\u3081\u306e3\u5c64\u69cb\u9020<\/b><\/h2>\n<p data-path-to-node=\"7,0\">\u4e8b\u696d\u6226\u7565\u3092\u7b56\u5b9a\u3057\u305f\u969b\u3001\u6700\u3082\u591a\u3044\u5931\u6557\u306f\u300c\u73fe\u5834\u306e\u884c\u52d5\u304c\u5909\u308f\u3089\u306a\u3044\u300d\u3053\u3068\u3067\u3059\u3002<\/p>\n<ol start=\"1\" data-path-to-node=\"7,1\">\n<li>\n<p data-path-to-node=\"7,1,0,0\"><b>\u7d4c\u55b6\u6226\u7565:<\/b> \u3069\u3053\u3067\u6226\u3046\u304b\uff08\u5168\u793e\u7684\u306a\u65b9\u5411\u6027\uff09<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"7,1,1,0\"><b>\u4e8b\u696d\u6226\u7565:<\/b> \u3069\u3046\u52dd\u3064\u304b\uff08\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u3001\u30ea\u30bd\u30fc\u30b9\u914d\u5206\uff09<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"7,1,2,0\"><b>\u6a5f\u80fd\u5225\u6226\u7565\uff08\u55b6\u696d\u6226\u7565\u7b49\uff09:<\/b> \u5177\u4f53\u7684\u306b\u4f55\u3092\u3084\u308b\u304b\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u3001KPI\u8a2d\u5b9a\uff09<\/p>\n<\/li>\n<\/ol>\n<p data-path-to-node=\"7,2\">\u3053\u306e3\u5c64\u304c\u30c7\u30fc\u30bf\u3067\u7e4b\u304c\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h2 data-path-to-node=\"7,2\"><b>\u6226\u7565\u7684\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u652f\u3048\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc<\/b><\/h2>\n<p data-path-to-node=\"7,2\">\u4e8b\u696d\u6226\u7565\u3067\u5b9a\u7fa9\u3057\u305f\u300c\u7406\u60f3\u306e\u9867\u5ba2\u50cf\uff08\u30da\u30eb\u30bd\u30ca\uff09\u300d\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6700\u9069\u5316\u3059\u308b\u306b\u306f\u3001<a href=\"https:\/\/mazrica.com\/product\/senseslab\/tips\/about-intent-data\" target=\"_blank\" rel=\"noopener\"><strong>\u30a4\u30f3\u30c6\u30f3\u30c8\u30c7\u30fc\u30bf\uff08\u8208\u5473\u95a2\u5fc3\u30c7\u30fc\u30bf\uff09<\/strong><\/a>\u306e\u6d3b\u7528\u304c\u6709\u52b9\u3067\u3059\u3002 \u4f8b\u3048\u3070\u3001<b>Mazrica DSR<\/b>\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u6226\u7565\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u81ea\u793e\u306e\u3069\u306e\u8cc7\u6599\u306b\u3001\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8208\u5473\u3092\u793a\u3057\u305f\u304b\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6226\u7565\u306b\u57fa\u3065\u3044\u305f\u300c\u653b\u3081\u306e\u55b6\u696d\u300d\u3092\u3001\u6700\u3082\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5b9f\u884c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u6210\u529f\u4e8b\u4f8b\u306b\u5b66\u3076\u4e8b\u696d\u6226\u7565\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u5177\u4f53\u7684\u306a\u6210\u529f\u4e8b\u4f8b\u3092\u3082\u3068\u306b\u4e8b\u696d\u6226\u7565\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>1. \u30e6\u30cb\u30af\u30ed\uff08\u30d5\u30a1\u30fc\u30b9\u30c8\u30ea\u30c6\u30a4\u30ea\u30f3\u30b0\uff09\u306e\u5dee\u5225\u5316\u6226\u7565\uff1a\u9ad8\u54c1\u8cea\u30fb\u4f4e\u4fa1\u683c\u306e\u5546\u54c1\u63d0\u4f9b<\/h3>\n<p>\u30e6\u30cb\u30af\u30ed\u306f\u3001\u9ad8\u54c1\u8cea\u304b\u3064\u4f4e\u4fa1\u683c\u306e\u5546\u54c1\u63d0\u4f9b\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u3001\u3055\u307e\u3056\u307e\u306a\u6226\u7565\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u300cLifeWear\uff08\u6700\u9069\u306a\u666e\u6bb5\u7740\uff09\u300d\u3068\u3044\u3046\u72ec\u81ea\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u6253\u3061\u51fa\u3057\u3001\u7af6\u5408\u512a\u4f4d\u6027\u3092\u7bc9\u304d\u4e0a\u3052\u307e\u3057\u305f\u3002\u4ee5\u4e0b\u3067\u306f\u3001\u30e6\u30cb\u30af\u30ed\u306e\u4e8b\u696d\u6226\u7565\u306e\u7279\u5fb4\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u6226\u7565<br \/>\n\u30e6\u30cb\u30af\u30ed\u306f\u3001\u5546\u54c1\u306e\u4f01\u753b\u30fb\u958b\u767a\u304b\u3089\u88fd\u9020\u3001\u8ca9\u58f2\u307e\u3067\u3092\u4e00\u8cab\u3057\u3066\u81ea\u793e\u3067\u884c\u3046SPA\uff08Specialty store retailer of Private label Apparel\uff09\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u3001\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u306a\u304c\u3089\u5927\u91cf\u751f\u7523\u3068\u52b9\u7387\u7684\u306a\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u7ba1\u7406\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30cb\u30af\u30ed\u306f\u4f4e\u4fa1\u683c\u3067\u3042\u308a\u306a\u304c\u3089\u9ad8\u54c1\u8cea\u306a\u5546\u54c1\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3068\u3044\u3046\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/li>\n<li>STP\u5206\u6790\u3092\u7528\u3044\u305f\u5dee\u5225\u5316\u6226\u7565<br \/>\n\u30e6\u30cb\u30af\u30ed\u306f\u3001\u300cMade for All\u300d\u3068\u3044\u3046\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3092\u63b2\u3052\u3001\u5e74\u9f62\u3084\u6027\u5225\u3092\u554f\u308f\u305a\u5e45\u5e83\u3044\u5c64\u306b\u5411\u3051\u305f\u8863\u985e\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3053\u306e\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3089\u306a\u3044\u6226\u7565\u300d\u306f\u3001\u4e00\u898b\u3059\u308b\u3068\u975e\u52b9\u7387\u306b\u601d\u308f\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u305f\u3081\u306e\u6709\u52b9\u306a\u624b\u6bb5\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30e6\u30cb\u30af\u30ed\u306e\u6226\u7565\u3092STP\u5206\u6790\u306b\u7f6e\u304d\u63db\u3048\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<br \/>\n\u30e6\u30cb\u30af\u30ed\u306f\u3001\u5e74\u9f62\u3084\u6027\u5225\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3068\u3044\u3063\u305f\u5c5e\u6027\u3067\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u3059\u3079\u3066\u306e\u4eba\u304c\u7740\u3089\u308c\u308b\u670d\u300d\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u91dd\u3092\u6253\u3061\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u6226\u7565\u306b\u3088\u308a\u3001\u7279\u5b9a\u306e\u5c64\u306b\u9650\u5b9a\u3055\u308c\u308b\u3053\u3068\u306a\u304f\u3001\u5e45\u5e83\u3044\u9867\u5ba2\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<li>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<br \/>\n\u30e6\u30cb\u30af\u30ed\u306f\u3001\u300c\u9ad8\u54c1\u8cea\u30fb\u4f4e\u4fa1\u683c\u300d\u3092\u8ef8\u306b\u3001\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u3063\u3066\u3044\u307e\u3059\u3002\u30c7\u30b6\u30a4\u30f3\u6027\u3092\u91cd\u8996\u305b\u305a\u3001\u57fa\u672c\u7684\u3067\u30b7\u30f3\u30d7\u30eb\u306a\u30c7\u30b6\u30a4\u30f3\u306e\u5546\u54c1\u958b\u767a\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30c8\u30ec\u30f3\u30c9\u306b\u5de6\u53f3\u3055\u308c\u305a\u9577\u671f\u9593\u7740\u7528\u3067\u304d\u308b\u8863\u985e\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u300c\u666e\u6bb5\u4f7f\u3044\u3067\u304d\u308b\u670d\u300d\u300c\u6d41\u884c\u306b\u5de6\u53f3\u3055\u308c\u306a\u3044\u30d9\u30fc\u30b7\u30c3\u30af\u30a2\u30a4\u30c6\u30e0\u300d\u3068\u3057\u3066\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>\u3053\u308c\u3089\u306e\u6226\u7565\u306b\u3088\u3063\u3066\u3001\u30e6\u30cb\u30af\u30ed\u306f\u9ad8\u54c1\u8cea\u30fb\u4f4e\u4fa1\u683c\u306e\u5546\u54c1\u63d0\u4f9b\u3092\u5b9f\u73fe\u3057\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>2. \u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u5dee\u5225\u5316\u6226\u7565\uff1a\u9ad8\u54c1\u8cea\u306a\u30b3\u30fc\u30d2\u30fc\u3068\u5feb\u9069\u306a\u5e97\u8217\u7a7a\u9593\u306e\u63d0\u4f9b<\/h3>\n<p>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u3001\u9ad8\u54c1\u8cea\u306a\u30b3\u30fc\u30d2\u30fc\u3068\u5feb\u9069\u306a\u5e97\u8217\u7a7a\u9593\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u4ed6\u306e\u30b3\u30fc\u30d2\u30fc\u30c1\u30a7\u30fc\u30f3\u3068\u306f\u4e00\u7dda\u3092\u753b\u3059\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3092\u78ba\u7acb\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u5dee\u5225\u5316\u6226\u7565\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u9ad8\u54c1\u8cea\u306a\u30b3\u30fc\u30d2\u30fc\u3068\u5feb\u9069\u306a\u7a7a\u9593\u63d0\u4f9b\uff1a<br \/>\n\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u3001\u53b3\u9078\u3055\u308c\u305f\u30a2\u30e9\u30d3\u30ab\u8c46\u3092\u4f7f\u7528\u3057\u3001\u81ea\u793e\u3067\u7119\u714e\u3059\u308b\u3053\u3068\u3067\u4e00\u8cab\u3057\u305f\u54c1\u8cea\u7ba1\u7406\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4ed6\u5e97\u3067\u306f\u5473\u308f\u3048\u306a\u3044\u7279\u5225\u306a\u4e00\u676f\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u307e\u305f\u3001\u5e97\u5185\u74b0\u5883\u306b\u3082\u5fb9\u5e95\u7684\u306b\u3053\u3060\u308f\u308a\u3001\u300c\u30b5\u30fc\u30c9\u30d7\u30ec\u30a4\u30b9\uff08\u7b2c\u4e09\u306e\u5834\u6240\uff09\u300d\u3068\u3057\u3066\u5bb6\u5ead\u3084\u8077\u5834\u3068\u306f\u7570\u306a\u308b\u30ea\u30e9\u30c3\u30af\u30b9\u3067\u304d\u308b\u7a7a\u9593\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u6e29\u304b\u307f\u306e\u3042\u308b\u30a4\u30f3\u30c6\u30ea\u30a2\u3084\u5feb\u9069\u306a\u30bd\u30d5\u30a1\u5e2d\u304c\u3001\u9577\u6642\u9593\u6ede\u5728\u3092\u4fc3\u3059\u8981\u56e0\u3068\u306a\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002<\/li>\n<li>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u6d3b\u7528\u306b\u3088\u308b\u5229\u4fbf\u6027\u5411\u4e0a\uff1a<br \/>\n\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3092\u6d3b\u7528\u3057\u3001\u6ce8\u6587\u3084\u652f\u6255\u3044\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u884c\u3048\u308b\u74b0\u5883\u3092\u6574\u3048\u3066\u3044\u307e\u3059\u3002\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u6c7a\u6e08\u3084\u30e2\u30d0\u30a4\u30eb\u30aa\u30fc\u30c0\u30fc\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u5fd9\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u3067\u3082\u30b9\u30c8\u30ec\u30b9\u306a\u304f\u5229\u7528\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3055\u3089\u306b\u3001\u30a2\u30d7\u30ea\u5185\u3067\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u63d0\u4f9b\u3057\u3001\u30dd\u30a4\u30f3\u30c8\u7ba1\u7406\u3084\u30af\u30fc\u30dd\u30f3\u914d\u4fe1\u3092\u901a\u3058\u3066\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3059\u6226\u7565\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u3068\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<li>\u6301\u7d9a\u53ef\u80fd\u6027\u3068\u5730\u57df\u9069\u5fdc\u6226\u7565\uff1a<br \/>\n\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u3001\u74b0\u5883\u4fdd\u8b77\u3084\u793e\u4f1a\u8ca2\u732e\u306b\u3082\u529b\u3092\u5165\u308c\u3066\u3044\u307e\u3059\u3002\u30d5\u30a7\u30a2\u30c8\u30ec\u30fc\u30c9\u30b3\u30fc\u30d2\u30fc\u8c46\u306e\u63a1\u7528\u3084\u30ea\u30b5\u30a4\u30af\u30eb\u30ab\u30c3\u30d7\u306e\u63d0\u4f9b\u3092\u901a\u3058\u3066\u3001\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u3092\u91cd\u8996\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u78ba\u7acb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u307e\u305f\u3001\u5404\u56fd\u306e\u6587\u5316\u3084\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u5730\u57df\u3054\u3068\u306e\u6226\u7565\u3082\u7279\u5fb4\u7684\u3067\u3059\u3002\u65e5\u672c\u3067\u306f\u300c\u62b9\u8336\u30d5\u30e9\u30da\u30c1\u30fc\u30ce\u300d\u306a\u3069\u3001\u5730\u5143\u306e\u55dc\u597d\u3092\u53cd\u6620\u3055\u305b\u305f\u5546\u54c1\u3092\u5c55\u958b\u3057\u3001\u73fe\u5730\u306b\u6839\u3056\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u3065\u304f\u308a\u3092\u9032\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5730\u57df\u793e\u4f1a\u304b\u3089\u306e\u652f\u6301\u3092\u7372\u5f97\u3057\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u5e02\u5834\u3067\u306e\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ol>\n<h3>3. 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\/>\n\u30b9\u30ba\u30ad\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u300c\u8efd\u81ea\u52d5\u8eca\u3092\u6c42\u3081\u3066\u3044\u308b\u4eba\u300d\u306b\u8a2d\u5b9a\u3057\u3001\u96c6\u4e2d\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u884c\u3063\u3066\u3044\u308b\u306e\u304c\u7279\u5fb4\u7684\u3067\u3059\u3002\u65e5\u672c\u56fd\u5185\u3067\u306f\u3001\u30c8\u30e8\u30bf\u3084\u65e5\u7523\u306a\u3069\u306e\u5927\u624b\u30e1\u30fc\u30ab\u30fc\u304c\u666e\u901a\u4e57\u7528\u8eca\u5e02\u5834\u3067\u5f37\u3044\u5f71\u97ff\u529b\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3066\u3001\u30b9\u30ba\u30ad\u306f\u3001\u3053\u308c\u3089\u306e\u7af6\u5408\u3068\u76f4\u63a5\u7af6\u4e89\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u8efd\u81ea\u52d5\u8eca\u5e02\u5834\u306b\u7d4c\u55b6\u8cc7\u6e90\u3092\u96c6\u4e2d\u3055\u305b\u308b\u6226\u7565\u3092\u9078\u629e\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u300c\u8efd\u81ea\u52d5\u8eca\u3068\u8a00\u3048\u3070\u30b9\u30ba\u30ad\u300d\u3068\u3044\u3046\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u78ba\u7acb\u3057\u3001\u9577\u5e74\u306b\u308f\u305f\u308a\u9ad8\u3044\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<li>\u30a4\u30f3\u30c9\u5e02\u5834\u3067\u306e\u6210\u529f<br \/>\n\u30b9\u30ba\u30ad\u306f\u30011980\u5e74\u4ee3\u306b\u4ed6\u306e\u65e5\u672c\u30e1\u30fc\u30ab\u30fc\u304c\u6b27\u7c73\u5e02\u5834\u3092\u91cd\u8996\u3059\u308b\u4e2d\u3001\u30a4\u30f3\u30c9\u5e02\u5834\u3078\u306e\u9032\u51fa\u3092\u6c7a\u65ad\u3057\u307e\u3057\u305f\u3002\u73fe\u5730\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u4f4e\u4fa1\u683c\u3067\u9ad8\u54c1\u8cea\u306a\u5c0f\u578b\u8eca\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30a4\u30f3\u30c9\u56fd\u5185\u3067\u5727\u5012\u7684\u306a\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002\u73fe\u5728\u3067\u306f\u3001\u30a4\u30f3\u30c9\u3092\u8d70\u308b\u8eca\u306e\u7d042\u53f0\u306b1\u53f0\u304c\u30b9\u30ba\u30ad\u8eca\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u540c\u56fd\u306e\u81ea\u52d5\u8eca\u5e02\u5834\u3067\u30c8\u30c3\u30d7\u306e\u5730\u4f4d\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>\u3053\u308c\u3089\u306e\u96c6\u4e2d\u6226\u7565\u306e\u7d50\u679c\u3001\u30b9\u30ba\u30ad\u306f\u8efd\u81ea\u52d5\u8eca\u5e02\u5834\u3067\u306e\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3092\u78ba\u7acb\u3057\u3001\u6d88\u8cbb\u8005\u304b\u3089\u306e\u9ad8\u3044\u4fe1\u983c\u3092\u5f97\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u7279\u5b9a\u306e\u30a8\u30ea\u30a2\u3084\u5e02\u5834\u306b\u7279\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u7814\u7a76\u958b\u767a\u3084\u751f\u7523\u3001\u8ca9\u58f2\u306b\u304a\u3051\u308b\u52b9\u7387\u6027\u3092\u5411\u4e0a\u3055\u305b\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 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