{"id":508578,"date":"2025-05-20T12:14:17","date_gmt":"2025-05-20T03:14:17","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=508578"},"modified":"2025-05-20T12:14:17","modified_gmt":"2025-05-20T03:14:17","slug":"btob-purchase-process","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/marketing\/btob-purchase-process","title":{"rendered":"BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3068\u306f\uff1fBtoC\u3068\u306e\u9055\u3044\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"<p>\u4f01\u696d\u9593\u3067\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u53d6\u5f15\u3055\u308c\u308bBtoB\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u8cfc\u8cb7\u307e\u3067\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u8907\u96d1\u3067\u3001\u8907\u6570\u306e\u95a2\u4fc2\u8005\u304c\u95a2\u4e0e\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<p>BtoC\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3068\u306f\u7570\u306a\u308a\u3001\u8ad6\u7406\u7684\u306a\u5224\u65ad\u3084\u60c5\u5831\u53ce\u96c6\u304c\u91cd\u8996\u3055\u308c\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3082\u305d\u308c\u306b\u5408\u308f\u305b\u305f\u5de5\u592b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u5168\u4f53\u50cf\u3092\u89e3\u8aac\u3057\u3001BtoC\u3068\u306e\u9055\u3044\u3084\u5404\u6bb5\u968e\u3067\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002\u8cfc\u8cb7\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u65bd\u7b56\u7acb\u6848\u306e\u30d2\u30f3\u30c8\u3092\u63b4\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><a id=\"banner-1\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-marketing-option\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2025\/05\/0b3c7e93311c8469ee1f22fce57d55e1-2.jpg\" alt=\"\" width=\"960\" height=\"300\" \/><\/a><\/p>\n<h2>BtoB\u3068BtoC\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u9055\u3044<\/h2>\n<p>BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u307e\u305a\u306fBtoB\u306e\u7279\u5fb4\u3084BtoC\u3068\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002\u4ee5\u4e0b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u7279\u5fb4\u3068\u306f<\/h3>\n<p>\u3053\u3053\u3067\u306f\u3001BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u4e3b\u306a\u7279\u5fb4\u3068\u3057\u3066\u30012\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4>\u8907\u6570\u4eba\u3067\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046<\/h4>\n<p>BtoB\u306e\u8cfc\u8cb7\u3067\u306f\u30011\u4eba\u3067\u306f\u306a\u304f\u8907\u6570\u306e\u95a2\u4fc2\u8005\u306b\u3088\u3063\u3066\u610f\u601d\u6c7a\u5b9a\u304c\u884c\u308f\u308c\u307e\u3059\u3002\u5c0e\u5165\u3092\u691c\u8a0e\u3059\u308b\u73fe\u5834\u306e\u62c5\u5f53\u8005\u3092\u306f\u3058\u3081\u3001\u627f\u8a8d\u6a29\u9650\u3092\u6301\u3064\u7ba1\u7406\u8077\u3001\u4e88\u7b97\u3092\u78ba\u8a8d\u3059\u308b\u7d4c\u7406\u90e8\u9580\u3001\u6280\u8853\u9762\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308bIT\u90e8\u9580\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u7acb\u5834\u306e\u95a2\u4fc2\u8005\u304c\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u4e0e\u3057\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u3001\u8cfc\u5165\u91d1\u984d\u304c\u5927\u304d\u3044\u5834\u5408\u306f\u3001\u793e\u5185\u306e\u5f79\u54e1\u7a1f\u8b70\u306a\u3069\u3092\u63d0\u51fa\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u3055\u3089\u306b\u95a2\u4fc2\u8005\u304c\u5897\u3048\u3001\u8cfc\u8cb7\u307e\u3067\u306b\u6642\u9593\u3092\u8981\u3057\u307e\u3059\u3002<\/p>\n<h4>\u8cfc\u8cb7\u306e\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044<\/h4>\n<p>BtoB\u53d6\u5f15\u3067\u306f\u3001\u8cfc\u8cb7\u307e\u3067\u306b\u304b\u304b\u308b\u671f\u9593\u304c\u9577\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u5c0e\u5165\u3055\u308c\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u3084\u6210\u679c\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059\u305f\u3081\u3001\u5341\u5206\u306a\u60c5\u5831\u53ce\u96c6\u3068\u30ea\u30b9\u30af\u8a55\u4fa1\u304c\u5fc5\u8981\u3068\u3055\u308c\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u4e8b\u524d\u8abf\u67fb\u3084\u4ed6\u793e\u88fd\u54c1\u3068\u306e\u6bd4\u8f03\u691c\u8a0e\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u3001\u793e\u5185\u627f\u8a8d\u306e\u53d6\u5f97\u306a\u3069\u3001\u8907\u6570\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3093\u3067\u614e\u91cd\u306b\u5224\u65ad\u304c\u884c\u308f\u308c\u307e\u3059\u3002\u5c0e\u5165\u306b\u304b\u304b\u308b\u671f\u9593\u306f\u6570\u304b\u6708\u301c1\u5e74\u4ee5\u4e0a\u306b\u53ca\u3076\u3053\u3068\u3082\u3042\u308a\u3001\u305d\u306e\u9593\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u304c\u975e\u5e38\u306b\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>BtoC\u3068\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u9055\u3044<\/h3>\n<p>BtoB\u3068BtoC\u306e\u6700\u5927\u306e\u9055\u3044\u306f\u3001\u8cfc\u8cb7\u306b\u95a2\u308f\u308b\u300c\u4eba\u6570\u300d\u3068\u300c\u691c\u8a0e\u671f\u9593\u300d\u3001\u305d\u3057\u3066\u300c\u610f\u601d\u6c7a\u5b9a\u306e\u80cc\u666f\u300d\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>BtoB\uff08Business to Business\uff09\u306f\u3001\u4f01\u696d\u540c\u58eb\u306e\u53d6\u5f15\u3067\u3042\u308a\u3001\u8cfc\u8cb7\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u306f\u8907\u6570\u306e\u95a2\u4fc2\u8005\u304c\u95a2\u4e0e\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u5c0e\u5165\u3059\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u696d\u52d9\u3084\u7d4c\u55b6\u306b\u76f4\u7d50\u3059\u308b\u305f\u3081\u3001\u5404\u90e8\u9580\u306e\u8cac\u4efb\u8005\u3084\u5b9f\u52d9\u62c5\u5f53\u8005\u304c\u5354\u8b70\u3092\u91cd\u306d\u3001\u614e\u91cd\u306b\u691c\u8a0e\u3092\u9032\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u8cfc\u8cb7\u306e\u691c\u8a0e\u671f\u9593\u3082\u9577\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001BtoC\uff08Business to Customer\uff09\u306f\u3001\u4f01\u696d\u304c\u500b\u4eba\u6d88\u8cbb\u8005\u306b\u5411\u3051\u3066\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u53d6\u5f15\u5f62\u614b\u3067\u3059\u3002\u57fa\u672c\u7684\u306b\u610f\u601d\u6c7a\u5b9a\u306f1\u4eba\u3067\u5b8c\u7d50\u3057\u3001\u4fa1\u683c\u3084\u611f\u60c5\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u306a\u3069\u306e\u8981\u7d20\u3067\u77ed\u671f\u9593\u306e\u3046\u3061\u306b\u8cfc\u5165\u306b\u81f3\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001BtoB\u3068BtoC\u3067\u306f\u8cfc\u8cb7\u306e\u30d7\u30ed\u30bb\u30b9\u3084\u6761\u4ef6\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u305f\u3081\u3001\u305d\u308c\u305e\u308c\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u7406\u89e3\u306e\u5fc5\u8981\u6027<\/h2>\n<p>BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u7684\u78ba\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3084\u55b6\u696d\u6d3b\u52d5\u3092\u884c\u3046\u3046\u3048\u3067\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u4f01\u696d\u306b\u3088\u3063\u3066\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u5404\u6bb5\u968e\u3067\u6c42\u3081\u3089\u308c\u308b\u60c5\u5831\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u30d7\u30ed\u30bb\u30b9\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u9069\u5207\u306a\u60c5\u5831\u63d0\u4f9b\u3084\u3001\u6b21\u306b\u3069\u306e\u3088\u3046\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53d6\u308c\u3070\u826f\u3044\u304b\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u8fd1\u5e74\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u3084\u30c7\u30b8\u30bf\u30eb\u306e\u9032\u5316\u306b\u3088\u308a\u3001\u4f01\u696d\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306f\u8907\u96d1\u5316\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u6700\u9069\u306a\u63d0\u6848\u3092\u884c\u3044\u53d7\u6ce8\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u3088\u308a\u4e00\u5c64\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u7406\u89e3\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/product-senses.mazrica.com\/dldocument\/mazrica-product-set\" target=\"_blank\" rel=\"noopener\"><strong>\u25b6\ufe0e\u25b6\ufe0e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u6d3b\u52d5\u304c\u53ef\u80fd\u306b\u306a\u308b\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/strong><\/a><\/p>\n<h2>BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u6bb5\u968e<\/h2>\n<p>BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u7d4c\u3066\u9032\u884c\u3057\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u6bb5\u968e\u3067\u5fc5\u8981\u3068\u3055\u308c\u308b\u60c5\u5831\u3084\u5bfe\u5fdc\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u306e\u7279\u6027\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u4e00\u822c\u7684\u306aBtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u30924\u3064\u306e\u6bb5\u968e\u306b\u5206\u3051\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>1.\u8ab2\u984c\u306e\u8a8d\u8b58<\/h3>\n<p>\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u51fa\u767a\u70b9\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u304c\u81ea\u793e\u5185\u3067\u4f55\u3089\u304b\u306e\u696d\u52d9\u4e0a\u306e\u8ab2\u984c\u3084\u6539\u5584\u306e\u5fc5\u8981\u6027\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u300c\u696d\u52d9\u52b9\u7387\u304c\u60aa\u3044\u300d\u300c\u30b3\u30b9\u30c8\u304c\u9ad8\u3044\u300d\u300c\u30c7\u30fc\u30bf\u7ba1\u7406\u304c\u7169\u96d1\u300d\u3068\u3044\u3063\u305f\u554f\u984c\u304c\u304d\u3063\u304b\u3051\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u307e\u3060\u5177\u4f53\u7684\u306a\u89e3\u6c7a\u7b56\u307e\u3067\u306f\u660e\u78ba\u306b\u306a\u3063\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u8ab2\u984c\u306e\u80cc\u666f\u3084\u5f71\u97ff\u3092\u6574\u7406\u3057\u3001\u8ab2\u984c\u304c\u300c\u672c\u5f53\u306b\u89e3\u6c7a\u3059\u3079\u304d\u3082\u306e\u304b\u3069\u3046\u304b\u300d\u3092\u793e\u5185\u3067\u78ba\u8a8d\u3059\u308b\u30d5\u30a7\u30fc\u30ba\u3068\u3082\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3068\u3057\u3066\u306f\u3001\u696d\u754c\u52d5\u5411\u3084\u8ab2\u984c\u306b\u6c17\u4ed8\u304b\u305b\u308b\u3088\u3046\u306a\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3084\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u30e1\u30eb\u30de\u30ac\u306a\u3069\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/make-white-paper\">\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u4f5c\u308a\u65b9\u30927\u30b9\u30c6\u30c3\u30d7\u3067\u89e3\u8aac\uff01\u6210\u679c\u304c\u4e0a\u304c\u308b\u30b3\u30c4\u3082\u7d39\u4ecb<\/a><\/p>\n<h3>2.\u89e3\u6c7a\u7b56\u306e\u6d17\u3044\u51fa\u3057<\/h3>\n<p>\u8ab2\u984c\u3092\u8a8d\u8b58\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306f\u3001\u6b21\u306b\u89e3\u6c7a\u7b56\u3092\u63a2\u3057\u59cb\u3081\u307e\u3059\u3002\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u3092\u5e45\u5e83\u304f\u8abf\u67fb\u30fb\u6574\u7406\u3059\u308b\u30d5\u30a7\u30fc\u30ba\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u300c\u3069\u306e\u3088\u3046\u306a\u65b9\u6cd5\u304c\u3042\u308b\u306e\u304b\u300d\u300c\u793e\u5185\u5bfe\u5fdc\u304b\u5916\u6ce8\u304b\u300d\u300c\u65e2\u5b58\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304b\u65b0\u898f\u5c0e\u5165\u304b\u300d\u306a\u3069\u3001\u591a\u89d2\u7684\u306a\u8996\u70b9\u304b\u3089\u60c5\u5831\u53ce\u96c6\u304c\u884c\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u3053\u306e\u6bb5\u968e\u3067\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306b\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u62c5\u5f53\u8005\u3078\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3084SNS\u3092\u6d3b\u7528\u3057\u305f\u30ce\u30a6\u30cf\u30a6\u30fb\u8ab2\u984c\u89e3\u6c7a\u306eHow To\u7cfb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u4fe1\u3057\u305f\u308a\u3001\u30bb\u30df\u30ca\u30fc\u306e\u958b\u50ac\u306a\u3069\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/owned-media-marketing\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\uff1f\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b66\u3076<\/a><\/p>\n<h3>3.\u89e3\u6c7a\u7b56\u306e\u691c\u8a0e<\/h3>\n<p>\u53ce\u96c6\u3057\u305f\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u305d\u308c\u305e\u308c\u306e\u89e3\u6c7a\u7b56\u3092\u5177\u4f53\u7684\u306b\u6bd4\u8f03\u691c\u8a0e\u3059\u308b\u6bb5\u968e\u3067\u3059\u3002\u6a5f\u80fd\u3001\u4fa1\u683c\u3001\u5c0e\u5165\u5b9f\u7e3e\u3001\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306a\u3069\u3092\u6bd4\u8f03\u3057\u306a\u304c\u3089\u3001\u3069\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u6700\u3082\u9069\u3057\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u5c0e\u5165\u4e8b\u4f8b\u3084\u8a73\u7d30\u306a\u88fd\u54c1\u8cc7\u6599\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u306e\u63d0\u4f9b\u306a\u3069\u3092\u884c\u3046\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u62c5\u5f53\u8005\u304c\u691c\u8a0e\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u6700\u7d42\u7684\u306b\u306f\u610f\u601d\u6c7a\u5b9a\u8005\u304b\u3089\u306e\u627f\u8a8d\u3092\u5f97\u308b\u3053\u3068\u304c\u91cd\u8981\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308b\u305f\u3081\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u660e\u78ba\u306a\u9055\u3044\u3084\u3001\u7af6\u5408\u512a\u4f4d\u6027\u3092\u8a34\u6c42\u3059\u308b\u3053\u3068\u3082\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3>4.\u627f\u8a8d\u30d7\u30ed\u30bb\u30b9<\/h3>\n<p>\u6700\u7d42\u6bb5\u968e\u3067\u306f\u3001\u9078\u5b9a\u3055\u308c\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u3001\u793e\u5185\u3067\u306e\u6b63\u5f0f\u306a\u627f\u8a8d\u3092\u5f97\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4e88\u7b97\u306e\u78ba\u4fdd\u3084\u7a1f\u8b70\u66f8\u306e\u4f5c\u6210\u3001\u95a2\u4fc2\u90e8\u7f72\u3068\u306e\u8abf\u6574\u306a\u3069\u304c\u884c\u308f\u308c\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u518d\u691c\u8a0e\u3084\u6761\u4ef6\u5909\u66f4\u304c\u767a\u751f\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u610f\u601d\u6c7a\u5b9a\u8005\u306e\u627f\u8a8d\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001\u5c0e\u5165\u52b9\u679c\u3084\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6570\u5024\u3067\u793a\u3059\u8cc7\u6599\u3084\u3001\u793e\u5185\u8aac\u660e\u7528\u306e\u30d7\u30ec\u30bc\u30f3\u8cc7\u6599\u306a\u3069\u3001\u627f\u8a8d\u53d6\u5f97\u3092\u5f8c\u62bc\u3057\u3059\u308b\u30b5\u30dd\u30fc\u30c8\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u7121\u6599\u76f8\u8ac7\u3084\u8907\u6570\u56de\u63d0\u6848\u306e\u6a5f\u4f1a\u3092\u8a2d\u3051\u308b\u306a\u3069\u3001\u62c5\u5f53\u8005\u3084\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u7d0d\u5f97\u3067\u304d\u308b\u3060\u3051\u306e\u60c5\u5831\u3068\u4fe1\u983c\u6027\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2>BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u6d3b\u304b\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u8a2d\u8a08\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u306f\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5373\u3057\u305f\u65bd\u7b56\u8a2d\u8a08\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u5358\u306b\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u304c\u30d7\u30ed\u30bb\u30b9\u306e\u3069\u306e\u6bb5\u968e\u306b\u3044\u308b\u306e\u304b\u3001\u8ab0\u304c\u95a2\u4e0e\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3068\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u8a2d\u8a08\u306e\u30dd\u30a4\u30f3\u30c8\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u95a2\u4fc2\u8005\u3092\u6d17\u3044\u51fa\u3059<\/h3>\n<p>BtoB\u306e\u8cfc\u8cb7\u3067\u306f\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u308f\u308b\u4eba\u304c\u8907\u6570\u5b58\u5728\u3057\u307e\u3059\u3002\u73fe\u5834\u306e\u62c5\u5f53\u8005\u3001\u7ba1\u7406\u8077\u3001IT\u90e8\u9580\u3001\u7d4c\u7406\u3001\u7d4c\u55b6\u5c64\u306a\u3069\u3001\u305d\u308c\u305e\u308c\u304c\u7570\u306a\u308b\u8996\u70b9\u3084\u8ab2\u984c\u611f\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u8ab0\u304c\u3069\u306e\u6bb5\u968e\u3067\u95a2\u4e0e\u3057\u3001\u3069\u3093\u306a\u60c5\u5831\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href=\"https:\/\/product-senses.mazrica.com\/mazrica-marketing\">Mazrica 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href=\"https:\/\/product-senses.mazrica.com\/mazrica-marketing\">Mazrica Marketing<\/a>\u300d\u306e\u6982\u8981\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f01\u696d\u9593\u3067\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u53d6\u5f15\u3055\u308c\u308bBtoB\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u8cfc\u8cb7\u307e\u3067\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u8907\u96d1\u3067\u3001\u8907\u6570\u306e\u95a2\u4fc2\u8005\u304c\u95a2\u4e0e\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002 BtoC\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3068\u306f\u7570\u306a\u308a\u3001\u8ad6\u7406\u7684\u306a\u5224\u65ad\u3084\u60c5\u5831\u53ce\u96c6\u304c\u91cd\u8996\u3055\u308c\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3082\u305d\u308c\u306b\u5408\u308f\u305b\u305f\u5de5\u592b\u304c\u5fc5[&hellip;]<\/p>\n","protected":false},"featured_media":473427,"template":"","meta":{"_acf_changed":false,"footnotes":""},"senseslab_category":[39],"senseslab_tag":[55],"class_list":["post-508578","senseslab","type-senseslab","status-publish","has-post-thumbnail","hentry","senseslab_category-marketing","senseslab_tag-marketing-strategy"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/508578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab"}],"about":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/types\/senseslab"}],"version-history":[{"count":0,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/508578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media\/473427"}],"wp:attachment":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media?parent=508578"}],"wp:term":[{"taxonomy":"senseslab_category","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_category?post=508578"},{"taxonomy":"senseslab_tag","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_tag?post=508578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}