{"id":505366,"date":"2025-03-01T21:21:22","date_gmt":"2025-03-01T12:21:22","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=505366"},"modified":"2025-03-01T21:21:22","modified_gmt":"2025-03-01T12:21:22","slug":"marketing-kpi","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/marketing\/marketing-kpi","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3068\u306f\uff1f\u91cd\u8981\u306a\u7406\u7531\u3084\u5177\u4f53\u4f8b\u3082\u89e3\u8aac"},"content":{"rendered":"<p>\u300c\u76ee\u6a19\u306f\u7acb\u3066\u3066\u3044\u308b\u3051\u308c\u3069\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u304c\u898b\u3048\u3065\u3089\u3044\u300d<br \/>\u300c\u30c1\u30fc\u30e0\u3067\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u306e\u306b\u3001\u9032\u6357\u304c\u30d0\u30e9\u30d0\u30e9\u3067\u9054\u6210\u3067\u304d\u308b\u304b\u4e0d\u5b89\u306b\u306a\u308b\u300d<br \/>\u300cPDCA\u30b5\u30a4\u30af\u30eb\u3092\u601d\u3046\u3088\u3046\u306b\u307e\u308f\u305b\u305a\u3001\u6539\u5584\u306b\u751f\u304b\u305b\u3066\u3044\u306a\u3044\u300d<\/p>\n<p>\u3068\u3044\u3063\u305f\u60a9\u307f\u306b\u5fc3\u5f53\u305f\u308a\u306e\u3042\u308b\u65b9\u306f\u3001\u610f\u5916\u306b\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u540c\u3058\u30b4\u30fc\u30eb\u3092\u5171\u6709\u3057\u3001\u76ee\u6a19\u307e\u3067\u306e\u9053\u7b4b\u3092\u201c\u898b\u3048\u308b\u5316\u201d\u3059\u308b\u300cKPI\u300d\u306e\u8a2d\u5b9a\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>KPI\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a\u3060\u3051\u3067\u306a\u304f\u3001\u73fe\u72b6\u306e\u8ab2\u984c\u3092\u53ef\u8996\u5316\u3057\u3001\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u9069\u5207\u306b\u8a2d\u8a08\u30fb\u904b\u7528\u3059\u308c\u3070\u3001\u30c1\u30fc\u30e0\u306e\u9023\u643a\u3084\u610f\u601d\u6c7a\u5b9a\u306e\u30b9\u30d4\u30fc\u30c9\u3082\u683c\u6bb5\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u306e\u57fa\u790e\u77e5\u8b58\u304b\u3089\u3001\u8a2d\u5b9a\u65b9\u6cd5\u3001\u6ce8\u610f\u70b9\u3001\u305d\u3057\u3066\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u65b9\u6cd5\u307e\u3067\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u300cKPI\u3092\u3069\u306e\u3088\u3046\u306b\u8a2d\u5b9a\u3059\u308c\u3070\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u306e\uff1f\u300d\u300c\u305d\u3082\u305d\u3082KPI\u3068\u306f\uff1f\u300d\u3068\u60a9\u3093\u3067\u3044\u308b\u65b9\u306f\u3001\u305c\u3072\u6700\u5f8c\u307e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a id=\"banner-1\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/ebook-kpi-management\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2025\/01\/2142a81c8ccd96a6a55f014752e3cf26-1.jpg\" alt=\"KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d0\u30ca\u30fc\" \/><\/a><\/p>\n<h2>KPI\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306aKPI\u3068\u306f<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u3066\u6210\u679c\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306b\u306f\u300c\u611f\u899a\u300d\u3067\u306f\u306a\u304f\u300c\u6570\u5024\u300d\u3092\u3082\u3068\u306b\u3057\u305f\u5224\u65ad\u304c\u91cd\u8981\u3067\u3059\u3002<br \/>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u3068\u3055\u308c\u308bKPI\u306e\u57fa\u672c\u7684\u306a\u5b9a\u7fa9\u3084\u3001KGI\u30fbKSF\u3068\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/about-kpi\">KPI\u3068\u306f\uff1f\u57fa\u672c\u304b\u3089\u8a2d\u5b9a\u65b9\u6cd5\u3001\u696d\u7a2e\u5225\u306e\u6307\u6a19\u4e8b\u4f8b\u307e\u3067\u5fb9\u5e95\u89e3\u8aac<\/a><\/p>\n<h3>KPI\u306e\u5b9a\u7fa9<\/h3>\n<p>KPI\uff08Key Performance Indicator\uff09\u3068\u306f\u300c\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u300d\u3068\u547c\u3070\u308c\u3001\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u4e2d\u9593\u6307\u6a19\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<br \/>\u305f\u3068\u3048\u3070\u300c\u58f2\u4e0a1\u5104\u5186\u9054\u6210\u300d\u3068\u3044\u3046\u76ee\u6a19\u3092\u63b2\u3052\u305f\u5834\u5408\u3001\u300c\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u300d\u300c\u5546\u8ac7\u6570\u300d\u300c\u30a2\u30af\u30b7\u30e7\u30f3\u6570\u300d\u306a\u3069\u304cKPI\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p>\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u300c\u76ee\u6a19\u306b\u5bfe\u3057\u3066\u3001\u4eca\u3069\u3053\u307e\u3067\u9032\u3093\u3067\u3044\u308b\u306e\u304b\u300d\u300c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306f\u3069\u3053\u306b\u3042\u308b\u306e\u304b\u300d\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>KPI\u3068KGI\u306e\u9055\u3044<\/h3>\n<p>KGI\uff08Key Goal Indicator\uff09\u3068\u306f\u300c\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6570\u300d\u3068\u547c\u3070\u308c\u3001\u6700\u7d42\u7684\u306b\u76ee\u6307\u3059\u30b4\u30fc\u30eb\u3001\u3064\u307e\u308a\u6700\u7d42\u6210\u679c\u306e\u6570\u5024\u76ee\u6a19\u3092\u6307\u3057\u307e\u3059\u3002<br \/><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u300c\u58f2\u4e0a1\u5104\u5186\u9054\u6210\u300d\u3068\u3044\u3046\u76ee\u6a19\u3092\u63b2\u3052\u305f\u5834\u5408\u3001\u300c\u58f2\u4e0a1\u5104\u5186\u300d\u304cKGI\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>KGI\u306e\u8a2d\u5b9a\u3092\u3057\u3066\u3082\u3001\u4e2d\u9593\u76ee\u6a19\u3067\u3042\u308bKPI\u3092\u8a2d\u5b9a\u305b\u305a\u3001\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u843d\u3068\u3057\u8fbc\u3081\u306a\u3051\u308c\u3070\u6210\u679c\u3084\u55b6\u696d\u6d3b\u52d5\u306b\u306f\u7e4b\u304c\u308a\u307e\u305b\u3093\u3002<br \/>KPI\u3092\u6b63\u3057\u304f\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u6700\u7d42\u76ee\u6a19\u3067\u3042\u308bKGI\u3078\u306e\u9053\u7b4b\u304c\u3067\u304d\u3001\u65e5\u3005\u306e\u696d\u52d9\u306b\u610f\u5473\u3065\u3051\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u30e1\u30f3\u30d0\u30fc\u306e\u884c\u52d5\u306b\u3082\u4e00\u8cab\u6027\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/what-is-kgi\">KGI\u3068\u306f\uff1fKPI\u3068\u306e\u9055\u3044\u3001\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u5177\u4f53\u4f8b\u3092\u89e3\u8aac<\/a><\/p>\n<h3>KPI\u3068KSF\u306e\u9055\u3044<\/h3>\n<p>\u3082\u3046\u3072\u3068\u3064\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u7528\u8a9e\u304c\u300cKSF\uff08Key Success Factor\uff09\u300d\u3067\u3059\u3002<br \/>KSF\u3068\u306f\u300c\u91cd\u8981\u6210\u529f\u8981\u56e0\u300d\u306e\u3053\u3068\u3067\u3001\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u201c\u6210\u529f\u306e\u9375\u201d\u3068\u306a\u308b\u8981\u56e0\u3092\u6307\u3057\u307e\u3059\u3002KPI\u306f\u300c\u6307\u6a19\u300d\u3067\u3042\u308a\u3001KSF\u306f\u300c\u8981\u56e0\u300d\u3068\u3044\u3046\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u300c\u6709\u52b9\u30ea\u30fc\u30c9\u306e\u7d99\u7d9a\u7684\u306a\u7372\u5f97\u300d\u304cKSF\u3060\u3068\u3059\u308b\u3068\u3001\u3053\u308c\u3092\u6570\u5024\u5316\u30fb\u7ba1\u7406\u3059\u308b\u306e\u304cKPI\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>KGI \u2192 KSF \u2192 KPI \u3068\u3044\u3046\u5f62\u3067\u9023\u52d5\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u3068\u65e5\u3005\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u3064\u306a\u304c\u308a\u3001\u65bd\u7b56\u306e\u7cbe\u5ea6\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067KPI\u304c\u91cd\u8981\u306a\u7406\u7531<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u306f\u5358\u306a\u308b\u6570\u5024\u306e\u7ba1\u7406\u3067\u306f\u306a\u304f\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u5168\u4f53\u306e\u7cbe\u5ea6\u5411\u4e0a\u3068\u3001\u6210\u679c\u6700\u5927\u5316\u306e\u6307\u91dd\u300d\u3068\u306a\u308b\u5b58\u5728\u3067\u3059\u3002<br \/>\u306a\u305cKPI\u304c\u91cd\u8981\u306a\u306e\u304b\u3001\u305d\u306e\u80cc\u666f\u3068\u306a\u308b2\u3064\u306e\u7406\u7531\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u76ee\u6a19\u3068\u9054\u6210\u30eb\u30fc\u30c8\u306e\u660e\u78ba\u5316<\/h3>\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u304c\u5411\u304b\u3046\u3079\u304d\u76ee\u6a19\u3068\u9054\u6210\u3078\u306e\u9053\u7b4b\u3092\u660e\u78ba\u306b\u3067\u304d\u308b\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\u7279\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u3067\u306f\u3001\u5e83\u544a\u904b\u7528\u3001SEO\u3001SNS\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u55b6\u696d\u9023\u643a\u306a\u3069\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u307e\u3067\u65bd\u7b56\u306e\u5e45\u304c\u5e83\u304f\u3001\u65e5\u3005\u306e\u696d\u52d9\u304c\u7d30\u5206\u5316\u3055\u308c\u304c\u3061\u3067\u3059\u3002<br \/>\u305d\u306e\u305f\u3081\u3001\u300c\u81ea\u5206\u305f\u3061\u306f\u4f55\u306e\u305f\u3081\u306b\u3053\u306e\u65bd\u7b56\u3092\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u304c\u4e0d\u660e\u77ad\u306a\u307e\u307e\u9032\u3093\u3067\u3057\u307e\u3046\u3068\u3001\u6210\u679c\u306b\u7e4b\u304c\u308a\u3065\u3089\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u4eca\u6708\u306e\u76ee\u6a19\u30ea\u30fc\u30c9\u6570\u306f\u3007\u4ef6\u300d\u300cLP\u306eCVR\u3092\u3007\uff05\u306b\u6539\u5584\u3059\u308b\u300d\u306a\u3069\u3068\u3044\u3063\u305fKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u5177\u4f53\u7684\u306a\u30b4\u30fc\u30eb\u304c\u53ef\u8996\u5316\u3055\u308c\u3001\u30e1\u30f3\u30d0\u30fc\u306e\u884c\u52d5\u3082\u4e00\u8cab\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u7d50\u679c\u3068\u3057\u3066\u3001\u30c1\u30fc\u30e0\u5185\u3067\u306e\u9023\u643a\u3084PDCA\u30b5\u30a4\u30af\u30eb\u306e\u8cea\u304c\u9ad8\u307e\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u306e\u6210\u679c\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n<h3>\u65bd\u7b56\u306e\u8ab2\u984c\u767a\u898b\u3068\u6700\u9069\u5316<\/h3>\n<p>KPI\u306f\u3001\u611f\u899a\u3067\u306f\u306a\u304f\u6570\u5024\u306b\u57fa\u3065\u3044\u305f\u6539\u5584\u5224\u65ad\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306e\u7279\u5b9a\u304b\u3089\u6b21\u306e\u4e00\u624b\u307e\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u3088\u308a\u52b9\u7387\u7684\u306b\u904b\u7528\u3059\u308b\u305f\u3081\u306e\u8ef8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001<br \/>\u300c\u30ea\u30fc\u30c9\u306f\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u304c\u3001\u5546\u8ac7\u5316\u7387\u304c\u4f4e\u3044\u300d\u2192\u30ea\u30fc\u30c9\u306e\u8cea\u306b\u8ab2\u984c<br \/>\u300c\u5546\u8ac7\u6570\u306f\u591a\u3044\u306e\u306b\u53d7\u6ce8\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u306a\u3044\u300d\u2192\u63d0\u6848\u5185\u5bb9\u3084\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u898b\u76f4\u3057\u304c\u5fc5\u8981<br \/>\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3001KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u3054\u3068\u306e\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8ab2\u984c\u304c\u660e\u78ba\u306b\u306a\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3084\u7121\u99c4\u306a\u65bd\u7b56\u306e\u524a\u6e1b\u306b\u3064\u306a\u304c\u308a\u3001\u6539\u5584\u30b5\u30a4\u30af\u30eb\u3092\u56de\u305b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5186\u6ed1\u5316<\/h3>\n<p>KPI\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u3068\u3001\u30c1\u30fc\u30e0\u5185\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u307e\u3059\u3002\u9054\u6210\u3059\u3079\u304d\u5171\u901a\u306e\u6307\u6a19\u304c\u3042\u308b\u3053\u3068\u3067\u3001\u8b70\u8ad6\u306e\u524d\u63d0\u304c\u63c3\u3044\u3001\u30e1\u30f3\u30d0\u30fc\u540c\u58eb\u304c\u300c\u4f55\u3092\u57fa\u6e96\u306b\u8a71\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u300c\u4f55\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u3092\u8ff7\u308f\u305a\u306b\u6e08\u3080\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u308b\u5834\u9762\u3067\u3082\u3001\u611f\u899a\u7684\u306a\u610f\u898b\u3067\u306f\u306a\u304f\u3001KPI\u306e\u9054\u6210\u5ea6\u3084\u63a8\u79fb\u3092\u3082\u3068\u306b\u8a71\u3057\u5408\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u30b9\u30d4\u30fc\u30c9\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<br \/>\u3055\u3089\u306b\u3001\u5168\u4f53\u3067\u610f\u8b58\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u9032\u3080\u3079\u304d\u65b9\u5411\u6027\u304c\u7d71\u4e00\u3055\u308c\u3001\u30c1\u30fc\u30e0\u3068\u3057\u3066\u4e00\u4f53\u611f\u3092\u6301\u3063\u3066\u52d5\u3051\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u6210\u679c\u3084\u8a55\u4fa1\u306e\u53ef\u8996\u5316<\/h3>\n<p>KPI\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6210\u679c\u3092\u5ba2\u89b3\u7684\u306b\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u201c\u7269\u5dee\u3057\u201d\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002KPI\u3092\u5b9a\u91cf\u7684\u306a\u6570\u5024\u3092\u7528\u3044\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u679c\u304c\u6570\u5b57\u3067\u898b\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u65bd\u7b56\u306e\u826f\u3057\u60aa\u3057\u3092\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u4fe1\u983c\u6027\u304c\u9ad8\u307e\u308a\u3001\u7d44\u7e54\u5168\u4f53\u306e\u7d0d\u5f97\u611f\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306eKPI\u306e\u5177\u4f53\u4f8b<\/h2>\n<p>\u4e00\u53e3\u306bKPI\u3068\u3044\u3063\u3066\u3082\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5185\u5bb9\u3084\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u3088\u3063\u3066\u91cd\u8996\u3059\u3079\u304d\u6307\u6a19\u306f\u7570\u306a\u308a\u307e\u3059\u3002<br \/>\u300cBtoB\u300d\u306b\u300cBtoC\u300d\u306b\u5206\u3051\u3066\u3001\u4ee3\u8868\u7684\u306aKPI\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>BtoB\u306e\u5834\u5408<\/h3>\n<p>BtoB\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u5546\u8ac7\u3001\u53d7\u6ce8\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u9577\u304f\u3001\u6bb5\u968e\u7684\u306a\u7ba1\u7406\u304c\u6c42\u3081\u3089\u308c\u308b\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306aKPI\u304c\u3088\u304f\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30ea\u30fc\u30c9\u7372\u5f97\u6570\uff08\u8cc7\u6599\u8acb\u6c42\u30fb\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fcDL\u306a\u3069\uff09<\/li>\n<li>MQL\u6570\uff08Marketing Qualified Lead\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7684\u306b\u6709\u671b\u306a\u898b\u8fbc\u307f\u5ba2\uff09<\/li>\n<li>SQL\u6570\uff08Sales Qualified Lead\uff1a\u55b6\u696d\u304c\u5bfe\u5fdc\u53ef\u80fd\u3068\u5224\u65ad\u3057\u305f\u898b\u8fbc\u307f\u5ba2\uff09<\/li>\n<li>\u5546\u8ac7\u5316\u7387<\/li>\n<li>\u5546\u8ac7\u6570\u30fb\u6848\u4ef6\u5316\u6570<\/li>\n<li>\u53d7\u6ce8\u7387\uff08\u6210\u7d04\u7387\uff09<\/li>\n<li>CPA\uff081\u30ea\u30fc\u30c9\u3042\u305f\u308a\u306e\u7372\u5f97\u5358\u4fa1\uff09<\/li>\n<\/ul>\n<p>\u307e\u305f\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3068\u5bc6\u63a5\u306b\u95a2\u308f\u308b\u305f\u3081\u3001\u55b6\u696d\u90e8\u9580\u3068\u306e\u9023\u643a\u3092\u524d\u63d0\u306bKPI\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<br \/>\u300c\u3069\u306e\u6307\u6a19\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u55b6\u696d\u3078\u30d1\u30b9\u3059\u308b\u306e\u304b\uff08MQL\u2192SQL\uff09\u300d\u306a\u3069\u3001\u90e8\u9580\u9593\u306e\u5171\u901a\u8a8d\u8b58\u3082KPI\u8a2d\u8a08\u306e\u30ab\u30ae\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>BtoC\u306e\u5834\u5408<\/h3>\n<p>BtoC\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u76f4\u63a5\u8cfc\u8cb7\u306b\u7e4b\u304c\u308b\u3053\u3068\u3082\u591a\u3044\u305f\u3081\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u30d9\u30fc\u30b9\u306b\u3001\u77ed\u671f\u7684\u306a\u6210\u679c\u3092\u8ffd\u3044\u3084\u3059\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<br \/>KPI\u3068\u3057\u3066\u306fBtoB\u3068\u5171\u901a\u3059\u308b\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u7279\u306b\u4ee5\u4e0b\u306e\u6307\u6a19\u304c\u91cd\u8981\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002<\/p>\n<ul>\n<li>Web\u30b5\u30a4\u30c8\u8a2a\u554f\u6570\uff08\u30bb\u30c3\u30b7\u30e7\u30f3\u30fb\u30e6\u30fc\u30b6\u30fc\u6570\uff09<\/li>\n<li>CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09<\/li>\n<li>CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/li>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\uff08\u4f1a\u54e1\u767b\u9332\u30fb\u8cfc\u5165\u30fb\u30a2\u30d7\u30eaDL\u306a\u3069\uff09<\/li>\n<li>\u30ea\u30d4\u30fc\u30c8\u7387\u30fb\u5b9a\u7740\u7387<\/li>\n<li>\u5e83\u544a\u304b\u3089\u306eCPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09<\/li>\n<li>LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/li>\n<\/ul>\n<p>\u7279\u306b\u5e83\u544a\u65bd\u7b56\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u77ed\u671f\u7684\u306a\u65bd\u7b56\u304c\u591a\u3044\u5834\u5408\u306b\u306f\u3001\u65e5\u5225\u30fb\u9031\u5225\u3067\u306e\u6570\u5024\u63a8\u79fb\u3092\u898b\u306a\u304c\u3089\u6539\u5584\u3092\u91cd\u306d\u308b\u904b\u7528\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30105\u30b9\u30c6\u30c3\u30d7\u3011\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306eKPI\u306e\u8a2d\u5b9a\u624b\u9806<\/h2>\n<p>KPI\u306f\u3001\u306a\u3093\u3068\u306a\u304f\u300c\u8a2d\u5b9a\u3059\u308b\u3082\u306e\u300d\u3067\u306f\u306a\u304f\u3001\u5168\u4f53\u306e\u30b4\u30fc\u30eb\uff08KGI\uff09\u3068\u73fe\u72b6\u3068\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u305f\u3081\u306e\u201c\u7b4b\u9053\u201d\u3068\u3057\u3066\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<br \/>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u304a\u3044\u3066\u6709\u52b9\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u3068\u3057\u3066\u3001\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p><a id=\"banner-2\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/ebook-kpi-management\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2024\/10\/about-kpi-management-1.webp\" alt=\"KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d0\u30ca\u30fc\" \/><\/a><\/p>\n<h3>1.KGI\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u307e\u305a\u306f\u3001\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u3067\u3042\u308b\u300cKGI\uff08Key Goal Indicator\uff09\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u7b2c\u4e00\u6b69\u3067\u3059\u3002<br \/>KGI\u306f\u300c\u5e74\u9593\u58f2\u4e0a\u3007\u5186\u300d\u300c\u65b0\u898f\u9867\u5ba2\u3007\u793e\u7372\u5f97\u300d\u306a\u3069\u3001\u6700\u7d42\u7684\u306b\u76ee\u6307\u3059\u3079\u304d\u6210\u679c\u3092\u6570\u5024\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002<br \/>KGI\u304c\u66d6\u6627\u306a\u307e\u307e\u3067\u306f\u3001KPI\u3082\u5f62\u9ab8\u5316\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<h3>2.KGI\u3068\u73fe\u72b6\u306e\u5dee\u7570\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n<p>KGI\u304c\u5b9a\u307e\u3063\u305f\u3089\u3001\u6b21\u306b\u3084\u308b\u3079\u304d\u306f\u300c\u4eca\u306e\u81ea\u793e\u306e\u72b6\u614b\u300d\u3068\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u3002<br \/>\u305f\u3068\u3048\u3070\u300c\u5e74\u95931,000\u30ea\u30fc\u30c9\u7372\u5f97\u300d\u304cKGI\u3060\u3068\u3057\u305f\u5834\u5408\u3001\u73fe\u72b6\u3067\u6708\u306b50\u30ea\u30fc\u30c9\u3057\u304b\u7372\u5f97\u3067\u304d\u3066\u3044\u306a\u3044\u306a\u3089\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306f\u660e\u78ba\u3067\u3059\u3002<br \/>\u73fe\u72b6\u5206\u6790\u3092\u4e01\u5be7\u306b\u884c\u3046\u3053\u3068\u3067\u3001\u3069\u3053\u306b\u6ce8\u529b\u3059\u3079\u304d\u304b\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<h3>3.KGI\u3078\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7d30\u5206\u5316\u3059\u308b<\/h3>\n<p>KGI\u306b\u5230\u9054\u3059\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7d30\u304b\u304f\u5206\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4e2d\u9593\u5730\u70b9\u3054\u3068\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\uff08KPI\uff09\u3092\u8a2d\u8a08\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<br \/>\u305f\u3068\u3048\u3070\u300c\u30b5\u30a4\u30c8\u8a2a\u554f \u2192 \u8cc7\u6599\u8acb\u6c42 \u2192 \u5546\u8ac7\u5316 \u2192 \u53d7\u6ce8\u300d\u306e\u3088\u3046\u306a\u6d41\u308c\u3067\u5206\u89e3\u3057\u307e\u3059\u3002<\/p>\n<p>\u5404\u30b9\u30c6\u30c3\u30d7\u306b\u304a\u3044\u3066\u3001\u3069\u306e\u6307\u6a19\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u3079\u304d\u304b\u3092\u8003\u3048\u308b\u3053\u3068\u3067\u3001\u5177\u4f53\u7684\u306aKPI\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<h3>4.KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u30d7\u30ed\u30bb\u30b9\u3092\u7d30\u5206\u5316\u3057\u305f\u3089\u3001\u5404\u30b9\u30c6\u30c3\u30d7\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u6307\u6a19\uff08KPI\uff09\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<br \/>\u3053\u306e\u3068\u304d\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u300c\u81ea\u793e\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u53ef\u80fd\u306a\u6570\u5024\u300d\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u300d\u3084\u300cLP\u306eCVR\u300d\u306a\u3069\u3001\u65bd\u7b56\u306b\u3088\u3063\u3066\u6539\u5584\u3067\u304d\u308b\u6307\u6a19\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001KPI\u306f\u9054\u6210\u53ef\u80fd\u306a\u6570\u5024\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u73fe\u72b6\u3068\u304b\u3051\u96e2\u308c\u305fKPI\u306f\u3001\u5f93\u696d\u54e1\u3092\u300c\u3053\u3093\u306a\u306e\u9054\u6210\u3067\u304d\u308b\u308f\u3051\u306a\u3044\u2026\u300d\u3068\u3044\u3046\u6c17\u6301\u3061\u306b\u3055\u305b\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u596a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/span><\/p>\n<h3>5.KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p>KPI\u3092\u6574\u7406\u3059\u308b\u969b\u306b\u306f\u3001\u300cKGI\u2192KSF\u2192KPI\u300d\u3068\u3044\u3046\u6d41\u308c\u3092\u30c4\u30ea\u30fc\u72b6\u306b\u53ef\u8996\u5316\u3059\u308bKPI\u30c4\u30ea\u30fc\u306e\u4f5c\u6210\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u300c\u58f2\u4e0a\u3007\u5104\u5186\u306e\u9054\u6210\u300d\u3068\u3044\u3046KGI\u304c\u3042\u308b\u5834\u5408\u3001\u305d\u306e\u9054\u6210\u306b\u5fc5\u8981\u306aKSF\u306f\u300c\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\u300d\u300c\u65e2\u5b58\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u5411\u4e0a\u300d\u306a\u3069\u306b\u5206\u89e3\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u308c\u305e\u308c\u306eKSF\u306b\u7d10\u3065\u304fKPI\u3068\u3057\u3066\u300c\u6708\u9593\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u300d\u300c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u958b\u5c01\u7387\u300d\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u30b9\u30b3\u30a2\u300d\u306a\u3069\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306b\u3001KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u304c\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u3067\u3042\u308bKGI\u3068\u3069\u3046\u7e4b\u304c\u3063\u3066\u3044\u308b\u304b\u304c\u660e\u78ba\u306b\u306a\u308b\u305f\u3081\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u300c\u3069\u3046\u3059\u308c\u3070\u6700\u7d42\u7684\u306a\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u306e\u304b\u300d\u3092\u5171\u901a\u8a8d\u8b58\u3068\u3057\u3066\u6301\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/mazrica.com\/product\/senseslab\/tips\/kpi-tree\">KPI\u30c4\u30ea\u30fc\u3068\u306f\uff1f\u91cd\u8981\u6027\u3084\u4f5c\u308a\u65b9\u3001\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac<\/a><\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/h2>\n<p>KPI\u306f\u3001\u6226\u7565\u7684\u306b\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u8cea\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u8a2d\u8a08\u3092\u8aa4\u308b\u3068\u300c\u610f\u5473\u306e\u306a\u3044\u6570\u5024\u7ba1\u7406\u300d\u306b\u9665\u308b\u30ea\u30b9\u30af\u3082\u3042\u308a\u307e\u3059\u3002<br \/>\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u3053\u3068\u306b\u6ce8\u610f\u3059\u3079\u304d\u304b\u3001KPI\u306e\u8a2d\u5b9a\u30fb\u904b\u7528\u306e\u969b\u306b\u610f\u8b58\u3059\u3079\u304d\u6ce8\u610f\u70b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u5b9a\u671f\u7684\u306b\u6539\u5584\u3059\u308b<\/h3>\n<p>KPI\u306f\u4e00\u5ea6\u8a2d\u5b9a\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u65bd\u7b56\u306e\u5b9f\u65bd\u5f8c\u306f\u5b9a\u671f\u7684\u306b\u6570\u5024\u3092\u632f\u308a\u8fd4\u308a\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u898b\u76f4\u3057\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u300c\u60f3\u5b9a\u3088\u308a\u52b9\u679c\u304c\u51fa\u306a\u3044\u300d\u300c\u5225\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u8ab2\u984c\u304c\u3042\u308b\u300d\u306a\u3069\u3001\u73fe\u5834\u306e\u5b9f\u60c5\u306b\u3042\u308f\u305b\u3066\u67d4\u8edf\u306b\u6539\u5584\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u5546\u6750\u3054\u3068\u306b\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u304c\u7570\u306a\u308b<\/h3>\n<p>KPI\u3092\u8a2d\u8a08\u3059\u308b\u3046\u3048\u3067\u898b\u843d\u3068\u3055\u308c\u304c\u3061\u306a\u306e\u304c\u300c\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\uff08\u521d\u56de\u63a5\u70b9\u304b\u3089\u53d7\u6ce8\u307e\u3067\u306e\u671f\u9593\uff09\u300d\u306e\u9055\u3044\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u671f\u9593\u30b7\u30b9\u30c6\u30e0\u3084\u751f\u7523\u88c5\u7f6e\u306a\u3069\u9ad8\u5358\u4fa1\u5546\u6750\u306e\u5834\u5408\u3001\u9867\u5ba2\u306e\u691c\u8a0e\u671f\u9593\u304c\u9577\u304f\u30011\u4ef6\u306e\u53d7\u6ce8\u307e\u3067\u306b\u6570\u30f6\u6708\u4ee5\u4e0a\u304b\u304b\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u77ed\u671f\u9593\u3067\u306eCV\u6570\u3084\u53d7\u6ce8\u6570\u3060\u3051\u3092KPI\u306b\u3057\u3066\u3057\u307e\u3046\u3068\u300c\u6210\u679c\u304c\u51fa\u3066\u3044\u306a\u3044\u300d\u3068\u8aa4\u8a8d\u3057\u3066\u3057\u307e\u3044\u3001\u65bd\u7b56\u306e\u8a55\u4fa1\u3092\u8aa4\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u91cd\u8981\u306a\u306e\u306f\u3001\u81ea\u793e\u306e\u5546\u6750\u7279\u6027\u306b\u5408\u3063\u305f\u6307\u6a19\u3068\u30b9\u30d1\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002<br \/>\u81ea\u793e\u306e\u5546\u6750\u306b\u3088\u3063\u3066\u306f\u300c\u8cc7\u6599\u8acb\u6c42\u6570\u300d\u3084\u300c\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u6570\u300d\u3068\u3044\u3063\u305f\u4e2d\u9593\u6307\u6a19\u3092\u91cd\u8996\u3057\u305fKPI\u8a2d\u8a08\u304c\u52b9\u679c\u7684\u306a\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sales\/importance-of-sales-lead-time\">\u55b6\u696d\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u3068\u306f\uff1f\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u7ba1\u7406\u306e\u91cd\u8981\u6027\u3068\u77ed\u7e2e\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/p>\n<h3>\u30ea\u30fc\u30c9\u306e\u8cea\u3068\u91cf\u3092\u610f\u8b58\u3059\u308b<\/h3>\n<p>\u3082\u3046\u4e00\u3064\u306e\u6ce8\u610f\u70b9\u304c\u300c\u30ea\u30fc\u30c9\u6570\uff1d\u6210\u679c\u300d\u3068\u6349\u3048\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u78ba\u304b\u306b\u30ea\u30fc\u30c9\u6570\u306f\u5206\u304b\u308a\u3084\u3059\u3044\u6307\u6a19\u3067\u3059\u304c\u300c\u6570\u304c\u591a\u3051\u308c\u3070\u826f\u3044\u300d\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u8cea\u306e\u4f4e\u3044\u30ea\u30fc\u30c9\u3092\u5927\u91cf\u306b\u7372\u5f97\u3057\u3066\u3082\u3001\u5546\u8ac7\u5316\u7387\u3084\u53d7\u6ce8\u7387\u304c\u4e0b\u304c\u3063\u3066\u3057\u307e\u3048\u3070\u3001\u7d50\u679c\u7684\u306b\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u3092\u6d6a\u8cbb\u3059\u308b\u3060\u3051\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u304a\u3044\u3066\u306f\u300c\u91cf\u300d\u3060\u3051\u3067\u306a\u304f\u300c\u8cea\u300d\u3068\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u610f\u8b58\u3057\u305fKPI\u8a2d\u8a08\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8907\u5408\u7684\u306a\u8996\u70b9\u3067\u8a2d\u8a08\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30ea\u30fc\u30c9\u6570 \uff0b MQL\u7387\uff08\u4e00\u5b9a\u306e\u30b9\u30b3\u30a2\u3092\u6e80\u305f\u3057\u305f\u30ea\u30fc\u30c9\u7372\u5f97\u6570\uff09<\/li>\n<li>LP\u306eCVR \uff0b CV\u5f8c\u306e\u5546\u8ac7\u5316\u7387<\/li>\n<li>\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u6570 \uff0b \u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u7387\u30fb\u6e80\u8db3\u5ea6<\/li>\n<\/ul>\n<p>\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u304c\u300c\u3069\u308c\u3060\u3051\u6b21\u306e\u30d5\u30a7\u30fc\u30ba\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u7e4b\u304c\u3063\u3066\u3044\u308b\u304b\u300d\u3068\u3044\u3046\u8996\u70b9\u3092\u6301\u3064\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044KPI\u8a2d\u8a08\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/methods-of-lead-generation\">\u30ea\u30fc\u30c9\u7372\u5f97\u3068\u306f\uff1f\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u96c6\u3081\u308b15\u306e\u52b9\u679c\u7684\u65bd\u7b56<\/a><\/p>\n<h2>KPI\u8a2d\u8a08\u5f8c\u306e\u8a08\u6e2c\u3068PDCA\u30b5\u30a4\u30af\u30eb\u306e\u56de\u3057\u65b9<\/h2>\n<p><span style=\"font-weight: 400;\">KPI\u3092\u8a2d\u8a08\u3057\u305f\u3060\u3051\u3067\u306f\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002KPI\u306e\u6570\u5024\u3092\u5b9a\u70b9\u89b3\u6e2c\u3057\u3001\u4e8b\u5b9f\u306b\u57fa\u3065\u3044\u3066\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u8a08\u6e2c\u3057\u305f\u7d50\u679c\u3092\u3082\u3068\u306bPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u3067\u3001\u65bd\u7b56\u306e\u7cbe\u5ea6\u304c\u9ad8\u307e\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u5168\u4f53\u306e\u6210\u679c\u3092\u7a4d\u307f\u4e0a\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3>KPI\u8a08\u6e2c\u306e\u57fa\u672c\u306e\u9032\u3081\u65b9<\/h3>\n<p><span style=\"font-weight: 400;\">KPI\u3092\u8a2d\u8a08\u3057\u305f\u5f8c\u306f\u3001\u5b9a\u671f\u7684\u306b\u6570\u5024\u3092\u78ba\u8a8d\u3057\u3001\u30ec\u30dd\u30fc\u30c8\u3068\u3057\u3066\u307e\u3068\u3081\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002Excel\u3084BI\u30c4\u30fc\u30eb\u3092\u7528\u3044\u3066\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u4f5c\u6210\u3057\u3001\u9031\u6b21\u30fb\u6708\u6b21\u3067\u5b9a\u70b9\u89b3\u6e2c\u3059\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u306e\u6210\u679c\u3084\u7570\u5e38\u5024\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u5b9a\u70b9\u89b3\u6e2c\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5ba2\u89b3\u7684\u306a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u9032\u3081\u308b\u305f\u3081\u306e\u571f\u53f0\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3>PDCA\u30b5\u30a4\u30af\u30eb\u306e\u56de\u3057\u65b9\u3068\u5177\u4f53\u4f8b<\/h3>\n<p><span style=\"font-weight: 400;\">\u8a08\u6e2c\u3057\u305fKPI\u3092\u3082\u3068\u306b\u3001Plan\uff08\u8a08\u753b\uff09\u2192Do\uff08\u5b9f\u884c\uff09\u2192Check\uff08\u8a55\u4fa1\uff09\u2192Act\uff08\u6539\u5584\uff09\u306e\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u304c\u6210\u679c\u6700\u5927\u5316\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001Plan \u3067\u306f\u300c\u65b0\u898f\u30ea\u30fc\u30c9\u3092\u5897\u3084\u3057\u3001\u5546\u8ac7\u5316\u7387\u3092\u4e00\u5b9a\u4ee5\u4e0a\u306b\u7dad\u6301\u3059\u308b\u300d\u3068\u3044\u3046\u76ee\u6a19\u3092\u7acb\u3066\u307e\u3059\u3002\u6b21\u306b Do \u3067\u3001\u5e83\u544a\u65bd\u7b56\u3084\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u884c\u3057\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u3068\u80b2\u6210\u3092\u9032\u3081\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u305d\u306e\u7d50\u679c\u3092 Check \u3059\u308b\u3068\u300c\u30ea\u30fc\u30c9\u7372\u5f97\u306f\u9806\u8abf\u3060\u304c\u5546\u8ac7\u5316\u7387\u304c\u4f4e\u3044\u300d\u3068\u3044\u3046\u8ab2\u984c\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002\u305d\u3053\u3067Act\u3068\u3057\u3066\u3001\u6b21\u306e\u30b5\u30a4\u30af\u30eb\u306ePlan\u306b\u300c\u30ea\u30fc\u30c9\u306e\u8cea\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u300d\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306b\u3001\u8ab2\u984c\u3092\u8d77\u70b9\u306b\u6b21\u306ePlan\u3078\u3064\u306a\u3052\u3066\u3044\u304f\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u65bd\u7b56\u306e\u7cbe\u5ea6\u304c\u9ad8\u307e\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u5168\u4f53\u306e\u6210\u679c\u304c\u7a4d\u307f\u4e0a\u304c\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/pdca-example\">PDCA\u30b5\u30a4\u30af\u30eb\u3068\u306f\uff1f\u696d\u52d9\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u56de\u3057\u65b9\u306e\u30b3\u30c4\u3084OODA\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac<\/a><\/p>\n<h3>MA\u30c4\u30fc\u30eb\u6d3b\u7528\u3067KPI\u8a08\u6e2c\u306e\u52b9\u7387\u5316\u3068PDCA\u306e\u9ad8\u901f\u5316\u3092\u5b9f\u73fe<\/h3>\n<p><span style=\"font-weight: 400;\">KPI\u3092\u8a2d\u5b9a\u3057\u305f\u5f8c\u3001\u6bce\u9031\u30fb\u6bce\u6708\u306e\u6570\u5024\u3092\u96c6\u8a08\u3057\u3066\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u696d\u52d9\u306b\u306f\u3001\u591a\u304f\u306e\u6642\u9593\u3068\u52b4\u529b\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u96c6\u8a08\u3084\u5206\u6790\u306b\u8ffd\u308f\u308c\u3066\u3057\u307e\u3046\u3068\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u5341\u5206\u306a\u30b9\u30d4\u30fc\u30c9\u3067\u56de\u3059\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u308a\u3001\u6539\u5584\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u9003\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3053\u3067\u5f79\u7acb\u3064\u306e\u304c MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb \u3067\u3059\u3002MA\u30c4\u30fc\u30eb\u3068\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\u304b\u3089\u80b2\u6210\u30fb\u9078\u5225\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u307e\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u30fb\u52b9\u7387\u5316\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\">MA\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u80b2\u6210\u3001\u5546\u8ac7\u5316\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u3067\u8a08\u6e2c\u30fb\u5206\u6790\u3067\u304d\u3001\u4eba\u624b\u3067\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u308b\u3088\u308a\u3082\u52b9\u7387\u7684\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3055\u3089\u306b\u3001\u65bd\u7b56\u306e\u72b6\u6cc1\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u53ef\u8996\u5316\u3067\u304d\u308b\u305f\u3081\u3001\u6210\u679c\u3092\u5b9a\u91cf\u7684\u306b\u6bd4\u8f03\u3067\u304d\u3001\u6539\u5584\u3092\u9032\u3081\u308b\u305f\u3081\u306ePDCA\u30b5\u30a4\u30af\u30eb\u304c\u56de\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a 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