{"id":504505,"date":"2025-04-28T10:35:45","date_gmt":"2025-04-28T01:35:45","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&#038;p=504505"},"modified":"2026-04-07T02:38:21","modified_gmt":"2026-04-06T17:38:21","slug":"crm-ltv","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/sfa\/crm-ltv","title":{"rendered":"CRM\u3067LTV\u3092\u6700\u5927\u5316\u3059\u308b\u65b9\u6cd5\u3068\u306f\uff1f\u6210\u529f\u4e8b\u4f8b\u3068\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb"},"content":{"rendered":"<p>\u4f01\u696d\u306e\u6210\u9577\u306b\u306f\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u6700\u5927\u5316\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3001\u9577\u671f\u7684\u306a\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u3053\u3067\u5f79\u7acb\u3064\u306e\u304cCRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u3067\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001CRM\u3092\u6d3b\u7528\u3057\u3066LTV\u3092\u6700\u5927\u5316\u3059\u308b\u65b9\u6cd5\u3084\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002LTV\u6700\u5927\u5316\u306b\u304a\u60a9\u307f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u55b6\u696d\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u65b9\u306f\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a id=\"banner-1\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-serviceguide\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2025\/04\/0b3c7e93311c8469ee1f22fce57d55e1.jpg\" alt=\"\" width=\"960\" height=\"300\" \/><\/a><\/p>\n<h2>LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u306f\uff1f<\/h2>\n<p>\u4f01\u696d\u306e\u6210\u9577\u6226\u7565\u306b\u304a\u3044\u3066\u3001LTV\u306f\u91cd\u8981\u306a\u6307\u6a19\u306e\u4e00\u3064\u3067\u3059\u3002LTV\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306b\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306a\u58f2\u4e0a\u5411\u4e0a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6700\u9069\u5316\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001LTV\u306e\u57fa\u672c\u6982\u5ff5\u3084\u7b97\u51fa\u65b9\u6cd5\u3001\u91cd\u8981\u8996\u3055\u308c\u308b\u7406\u7531\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>LTV\u306e\u57fa\u672c\u6982\u5ff5<\/h3>\n<p>LTV\u3068\u306f\u300cLife Time Value\u300d\u306e\u7565\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u306f\u3001\u4e00\u4eba\u306e\u9867\u5ba2\u304c\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u7dcf\u5229\u76ca\u306e\u3053\u3068\u3092\u6307\u3057\u3001\u5358\u306a\u308b\u58f2\u4e0a\u984d\u3067\u306f\u306a\u304f\u3001\u9577\u671f\u9593\u306b\u308f\u305f\u308b\u53d6\u5f15\u3084\u95a2\u4fc2\u6027\u3092\u8003\u616e\u3059\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u8cfc\u5165\u91d1\u984d\u3084\u8cfc\u5165\u983b\u5ea6\u3001\u7d99\u7d9a\u671f\u9593\u306a\u3069\u3092\u6570\u5024\u5316\u3057\u3001\u5c06\u6765\u7684\u306a\u652f\u51fa\u984d\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/lifetime-value\">LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\uff1f\u610f\u5473\u3068\u8a08\u7b97\u65b9\u6cd5\u30fbLTV\u5411\u4e0a\u306b\u6709\u52b9\u306a\u55b6\u696d\u6226\u7565<\/a><\/p>\n<h3>LTV\u306e\u7b97\u51fa\u65b9\u6cd5<\/h3>\n<p>LTV\u306e\u8a08\u7b97\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u4ee3\u8868\u7684\u306a\u5f0f\u304c\u3042\u308a\u307e\u3059\u3002\u81ea\u793e\u306e\u7279\u5fb4\u3084\u8ab2\u984c\u306b\u3042\u3063\u305f\u5f0f\u3092\u7528\u3044\u3066\u3001LTV\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u4ee5\u4e0b\u306b3\u3064\u306e\u8a08\u7b97\u5f0f\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li>LTV=\u5e74\u9593\u58f2\u4e0a\u91d1\u984d\u00d7\u53ce\u76ca\u7387\u00d7\u9867\u5ba2\u306e\u7d99\u7d9a\u5e74\u6570<br \/>\u3000\u6d3b\u7528\u4f8b\uff1a\u4e3b\u306b\u9867\u5ba2\u306e\u7d99\u7d9a\u5e74\u6570\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067LTV\u3092\u5411\u4e0a\u3055\u305b\u308b<\/li>\n<li>LTV=\u9867\u5ba2\u306e\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u5e73\u5747\u8cfc\u5165\u56de\u6570<br \/>\u3000\u6d3b\u7528\u4f8b\uff1a\u4e3b\u306b\u9867\u5ba2\u306e\u8cfc\u5165\u5358\u4fa1\u3084\u8cfc\u5165\u56de\u6570\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067LTV\u3092\u5411\u4e0a\u3055\u305b\u308b<\/li>\n<li>LTV=(\u58f2\u4e0a\u9ad8 &#8211; \u58f2\u4e0a\u539f\u4fa1)\u00f7\u8cfc\u5165\u8005\u6570<br \/>\u3000\u6d3b\u7528\u4f8b\uff1a\u4e3b\u306b\u5229\u76ca\u7387\u3092\u9ad8\u3081\u308b\u3001\u307e\u305f\u306f\u9867\u5ba2\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u3067LTV\u3092\u5411\u4e0a\u3055\u305b\u308b<\/li>\n<\/ol>\n<p>\u4f8b\u3068\u3057\u3066\u30011\u3064\u76ee\u306e\u8a08\u7b97\u5f0f\u306e\u5177\u4f53\u4f8b\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\uff08\u4f8b\uff09<br \/>\u3042\u308b\u4f01\u696d\u304c1\u793e\u306e\u9867\u5ba2\u304b\u3089\u5e74\u9593100\u4e07\u5186\u306e\u58f2\u4e0a\u3092\u5f97\u3066\u3044\u308b\u5834\u5408\u3001\u53ce\u76ca\u7387\u306f30\uff05\u3001\u9867\u5ba2\u306e\u5e73\u5747\u7d99\u7d9a\u5e74\u6570\u306f4\u5e74\u3068\u3059\u308b\u3068\u3001LTV\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u8a08\u7b97\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>LTV = \u5e74\u9593\u58f2\u4e0a\u91d1\u984d \u00d7 \u53ce\u76ca\u7387 \u00d7 \u9867\u5ba2\u306e\u7d99\u7d9a\u5e74\u6570<br \/>LTV = 100\u4e07\u5186 \u00d7 30\uff05\uff080.3\uff09\u00d7 4\u5e74<br \/>LTV = 120\u4e07\u5186<\/p>\n<p>\u3053\u306e\u5834\u5408\u30011\u4eba\u306e\u9867\u5ba2\u304c\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\uff08LTV\uff09\u306f120\u4e07\u5186\u3067\u3059\u3002<\/p>\n<h3>LTV\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u7406\u7531<\/h3>\n<p>LTV\u306f\u3001\u8fd1\u5e74\u307e\u3059\u307e\u3059\u4f01\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u6307\u6a19\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001LTV\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u4e3b\u306a3\u3064\u306e\u7406\u7531\u306b\u3064\u3044\u3066\u3001\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h4>1.\u4e2d\u9577\u671f\u7684\u306a\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u304c\u91cd\u8996\u3055\u308c\u3066\u3044\u308b\u304b\u3089<\/h4>\n<p>\u6628\u4eca\u306e\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3067\u306f\u3001\u5e02\u5834\u306e\u6210\u719f\u5316\u306b\u4f34\u3044\u6d88\u8cbb\u529b\u304c\u4f4e\u4e0b\u3057\u3001\u4f01\u696d\u9593\u306e\u9867\u5ba2\u7372\u5f97\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u7af6\u4e89\u306b\u52dd\u3061\u629c\u304f\u306b\u306f\u3001\u77ed\u671f\u7684\u306a\u65bd\u7b56\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u4fe1\u983c\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u80cc\u666f\u304b\u3089\u3001\u5951\u7d04\u3084\u7d99\u7d9a\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306e\u6307\u6a19\u3068\u3057\u3066LTV\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002LTV\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6226\u7565\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>2.\u9867\u5ba2\u30cb\u30fc\u30ba\u3084\u8208\u5473\u3001\u884c\u52d5\u304c\u591a\u69d8\u5316\u3057\u3066\u3044\u308b\u304b\u3089<\/h4>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084SNS\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u9867\u5ba2\u306f\u591a\u69d8\u306a\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u81ea\u5206\u306b\u6700\u9069\u306a\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3076\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u5206\u6563\u3057\u305f\u9867\u5ba2\u306e\u9700\u8981\u306b\u5fdc\u3048\u308b\u305f\u3081\u306b\u306f\u3001\u753b\u4e00\u7684\u306a\u55b6\u696d\u624b\u6cd5\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u3054\u3068\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u55b6\u696d\u6d3b\u52d5\u3084\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u306e\u6210\u679c\u3092\u6e2c\u308b\u305f\u3081\u306e\u6307\u6a19\u3068\u3057\u3066\u3001LTV\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h4>3.\u4eba\u53e3\u6e1b\u5c11\u306b\u3088\u308b\u5e02\u5834\u306e\u98fd\u548c\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u30b3\u30b9\u30c8\u304c\u4e0a\u304c\u3063\u3066\u3044\u308b\u304b\u3089<\/h4>\n<p>\u65e5\u672c\u5e02\u5834\u3067\u306f\u3001\u5c11\u5b50\u9ad8\u9f62\u5316\u306e\u5f71\u97ff\u306b\u3088\u308a\u5e02\u5834\u306e\u6210\u9577\u304c\u920d\u5316\u3057\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u5e74\u3005\u96e3\u3057\u304f\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001\u5e83\u544a\u8cbb\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u8cbb\u7528\u304c\u5897\u52a0\u3057\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u30b3\u30b9\u30c8\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u304c\u9ad8\u9a30\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u72b6\u6cc1\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u3001\u4f01\u696d\u306f\u65e2\u5b58\u9867\u5ba2\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u3001\u9650\u3089\u308c\u305f\u5e02\u5834\u306e\u4e2d\u3067\u306e\u6301\u7d9a\u7684\u306a\u6210\u9577\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u80cc\u666f\u304b\u3089LTV\u304c\u6ce8\u76ee\u3055\u308c\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u58f2\u4e0a\u5411\u4e0a\u3084\u6e80\u8db3\u5ea6\u5411\u4e0a\u304c\u4f01\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u65bd\u7b56\u306e\u4e00\u3064\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>CRM\u3068\u306f\uff1fLTV\u5411\u4e0a\u306b\u3069\u3046\u95a2\u4fc2\u3059\u308b\u306e\u304b<\/h2>\n<p>LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u591a\u304f\u306e\u4f01\u696d\u306b\u304a\u3044\u3066CRM\u304c\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001CRM\u306e\u57fa\u672c\u6982\u5ff5\u3068LTV\u5411\u4e0a\u3068\u306e\u95a2\u4fc2\u6027\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>CRM\u3068\u306f\u4f55\u304b<\/h3>\n<p>CRM\u3068\u306f\u3001\u300cCustomer Relationship Management\u300d\u306e\u7565\u3067\u3001\u65e5\u672c\u8a9e\u3067\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u300c\u9867\u5ba2\u95a2\u4fc2\u30b7\u30b9\u30c6\u30e0\u300d\u300c\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u300d\u306a\u3069\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>CRM\u306e\u5b9a\u7fa9\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u30662\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>\u624b\u6cd5\u3068\u3057\u3066\u306eCRM\uff1a<br \/>\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u3001\u9577\u671f\u7684\u306a\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6226\u7565<\/li>\n<li>\u30c4\u30fc\u30eb\u30fb\u30b7\u30b9\u30c6\u30e0\u3068\u3057\u3066\u306eCRM\uff1a<br \/>\u9867\u5ba2\u60c5\u5831\u3092\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u5316\u3057\u3001\u9069\u5207\u306b\u7ba1\u7406\u30fb\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>\u6628\u4eca\u3067\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3001\u4e3b\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3084\u55b6\u696d\u6d3b\u52d5\u306b\u304a\u3044\u3066\u5229\u7528\u3055\u308c\u308b\u30c4\u30fc\u30eb\u30fb\u30b7\u30b9\u30c6\u30e0\u3092CRM\u3068\u6349\u3048\u3089\u308c\u308b\u5834\u5408\u304c\u591a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>CRM\u3067\u306f\u3001\u9867\u5ba2\u306e\u57fa\u672c\u60c5\u5831\uff08\u6c0f\u540d\u30fb\u9023\u7d61\u5148\u30fb\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\uff09\u306b\u52a0\u3048\u3001\u904e\u53bb\u306e\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u3084Web\u30b5\u30a4\u30c8\u306e\u884c\u52d5\u5c65\u6b74\u3001\u5546\u8ac7\u306e\u9032\u6357\u72b6\u6cc1\u306a\u3069\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u3054\u3068\u306e\u5c5e\u6027\u3084\u884c\u52d5\u7279\u6027\u3092\u628a\u63e1\u3057\u3001\u500b\u5225\u6700\u9069\u5316\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sfa\/what-is-a-crm\">CRM\u3068\u306f\uff1f\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3084\u6a5f\u80fd\u3001\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\/\u6d3b\u7528\u4f8b\u3092\u89e3\u8aac<\/a><\/p>\n<h3>CRM\u3068LTV\u306e\u95a2\u4fc2\u6027<\/h3>\n<p>CRM\u3068LTV\u306f\u5bc6\u63a5\u306a\u95a2\u4fc2\u304c\u3042\u308a\u3001CRM\u3092\u9069\u5207\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001CRM\u3067\u7ba1\u7406\u3057\u3066\u3044\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u63d0\u6848\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u3092\u884c\u3046\u3053\u3068\u3067\u8208\u5473\u3092\u4fc3\u9032\u3057\u305f\u308a\u3001\u518d\u8cfc\u5165\u306a\u3069\u3092\u4fc3\u3059\u65bd\u7b56\u3092\u6253\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u9867\u5ba2\u306e\u96e2\u8131\u5146\u5019\u3092\u628a\u63e1\u3057\u9069\u5207\u306a\u30d5\u30a9\u30ed\u30fc\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u89e3\u7d04\u7387\u3092\u4f4e\u4e0b\u3055\u305b\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001CRM\u3092\u7528\u3044\u3066\u9867\u5ba2\u3068\u9069\u5207\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308b\u3053\u3068\u3067\u3001LTV\u306e\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3001CRM\u306e\u6d3b\u7528\u306f\u5fc5\u8981\u4e0d\u53ef\u6b20\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>CRM\u3092\u6d3b\u7528\u3057\u3066LTV\u3092\u6700\u5927\u5316\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>\u6b21\u306b\u3001CRM\u3092\u6d3b\u7528\u3057\u3066LTV\u3092\u6700\u5927\u5316\u3059\u308b\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u30924\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/maximize-the-lifetime-value\">LTV\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\uff1f\u5b9a\u7fa9\u3084\u8a08\u7b97\u65b9\u6cd5\u3001\u6700\u5927\u5316\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/p>\n<h3>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5<\/h3>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u9867\u5ba2\u3054\u3068\u306e\u7279\u6027\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u6700\u9069\u306a\u60c5\u5831\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>CRM\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u8208\u5473\u95a2\u5fc3\u3092\u628a\u63e1\u3057\u3001\u500b\u5225\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u904e\u53bb\u306e\u8cfc\u5165\u5c65\u6b74\u306b\u57fa\u3065\u3044\u305f\u304a\u3059\u3059\u3081\u5546\u54c1\u306e\u63d0\u6848\u3084\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5411\u3051\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u65bd\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001LTV\u306e\u5411\u4e0a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/about-personalized-marketing\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3068\u306f\uff1f\u610f\u5473\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b\u3092\u7d39\u4ecb<\/a><\/p>\n<h3>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56\u306e\u5f37\u5316<\/h3>\n<p>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56\u3068\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u96e2\u8131\u3092\u9632\u304e\u3001\u9577\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u305f\u3081\u306e\u65bd\u7b56\u3067\u3059\u3002<\/p>\n<p>CRM\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u96e2\u8131\u306e\u5146\u5019\u304c\u898b\u3089\u308c\u308b\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u9069\u5207\u306a\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u5229\u7528\u983b\u5ea6\u304c\u4f4e\u4e0b\u3057\u305f\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\u306e\u9001\u4fe1\u3084\u3001\u7279\u5178\u30fb\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306e\u63d0\u4f9b\u306a\u3069\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001CRM\u3092\u6d3b\u7528\u3057\u3066\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3084\u30b5\u30af\u30bb\u30b9\u306e\u5f37\u5316\u3092\u884c\u3063\u305f\u308a\u3001\u5b9a\u671f\u7684\u306a\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u4e0d\u6e80\u3092\u65e9\u671f\u306b\u89e3\u6d88\u3057\u3001\u89e3\u7d04\u7387\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067LTV\u306e\u5411\u4e0a\u3092\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/retention-marketing\">\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u305d\u306e\u52b9\u679c\u3068\u5177\u4f53\u7684\u306a\u65bd\u7b56\u304b\u3089\u5b66\u307c\u3046<\/a><\/p>\n<h3>\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u65bd\u7b56<\/h3>\n<p>CRM\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3088\u308a\u9ad8\u4fa1\u683c\u5e2f\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3092\u4fc3\u3059\u300c\u30a2\u30c3\u30d7\u30bb\u30eb\u300d\u3084\u3001\u95a2\u9023\u5546\u54c1\u3092\u5408\u308f\u305b\u3066\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u300c\u30af\u30ed\u30b9\u30bb\u30eb\u300d\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>CRM\u306b\u84c4\u7a4d\u3055\u308c\u305f\u30c7\u30fc\u30bf\u304b\u3089\u9867\u5ba2\u306e\u8cfc\u8cb7\u50be\u5411\u3084\u55dc\u597d\u3092\u5206\u6790\u3057\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u3067\u8cfc\u5165\u5c65\u6b74\u306e\u3042\u308b\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u95a2\u9023\u5546\u54c1\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u8ffd\u52a0\u8cfc\u5165\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\u307e\u305f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306e\u5834\u5408\u306f\u3001\u4e0a\u4f4d\u30d7\u30e9\u30f3\u3078\u306e\u79fb\u884c\u3092\u4fc3\u3059\u3053\u3068\u3067\u30011\u9867\u5ba2\u3042\u305f\u308a\u306e\u5358\u4fa1\u30a2\u30c3\u30d7\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u4e0a\u624b\u306bCRM\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u884c\u3044\u3001LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sales\/about-upsell\">\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306f\uff1f\u610f\u5473\u3084\u58f2\u4e0a\u5411\u4e0a\u306e\u65b9\u6cd5\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac<\/a><\/p>\n<h3>\u30b3\u30b9\u30c8\u524a\u6e1b\u3092\u56f3\u308b<\/h3>\n<p>LTV\u306e\u6700\u5927\u5316\u306f\u3001\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u3082\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u9ad8\u9a30\u3057\u3066\u3044\u308b\u73fe\u5728\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30b9\u30c8\u52b9\u7387\u3088\u304f\u5229\u76ca\u3092\u5275\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>CRM\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3044\u3001LTV\u304c\u9ad8\u3044\u30c1\u30e3\u30cd\u30eb\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3055\u305b\u305f\u308a\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u7121\u99c4\u306a\u5e83\u544a\u8cbb\u3084\u5de5\u6570\u3092\u524a\u6e1b\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u6700\u9069\u5316\u3057\u305f\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/what-is-cac\">CAC(\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8)\u3068\u306f?CPA\u3068\u306e\u9055\u3044\u3084\u8a08\u7b97\u65b9\u6cd5\u30fb\u524a\u6e1b\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/p>\n<h2>CRM\u3067LTV\u3092\u5411\u4e0a\u3055\u305b\u305f\u6210\u529f\u4e8b\u4f8b<\/h2>\n<p>\u6b21\u306b\u3001\u5b9f\u969b\u306bCRM\u3092\u6d3b\u7528\u3057\u3066\u4f01\u696d\u304cLTV\u3092\u5411\u4e0a\u3055\u305b\u305f\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001SFA\u3068CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u3068\u55b6\u696d\u7ba1\u7406\u6a5f\u80fd\uff09\u3092\u4f75\u305b\u6301\u3064\u30c4\u30fc\u30eb\u3067\u3042\u308bMazrica Sales\u3092\u5c0e\u5165\u3057\u3066\u3001\u6210\u679c\u3092\u4e0a\u3052\u305f2\u3064\u306e\u4e8b\u4f8b\u3092\u53d6\u308a\u4e0a\u3052\u307e\u3059\u3002<\/p>\n<h3>\u4e8b\u4f8b\u2460SFA\/CRM\u5c0e\u5165\u5f8c\u306e\u53d7\u6ce8\u4ef6\u6570\u304c1.5\u500d\u306b<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/01\/IMG_8885-scaled-e1641204900945.jpg\" alt=\"\" width=\"640\" height=\"427\" \/><\/p>\n<p>\u3010\u4f1a\u793e\u6982\u8981\u3011<\/p>\n<p>\u4f1a\u793e\u540d\uff1a\u682a\u5f0f\u4f1a\u793e\u30bb\u30d6\u30f3\u30d6\u30ec\u30f3\u30c1\uff08\u30ef\u30f3\u30c0\u30fc\u30b9\u30c8\u30ec\u30fc\u30b8\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\u682a\u5f0f\u4f1a\u793e\uff09<\/p>\n<p>\u696d\u7a2e\uff1a\u4ecb\u8b77\u30fb\u798f\u7949<\/p>\n<p>\u5f93\u696d\u54e1\u6570\uff1a100\u540d\u301c500\u540d<\/p>\n<p>\u55b6\u696d\u30bf\u30a4\u30d7\uff1aBtoB \u65e2\u5b58\u55b6\u696d\u4e2d\u5fc3<\/p>\n<p>\u8ab2\u984c\uff1a\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u5316 \u55b6\u696d\u6d3b\u52d5\u306e\u53ef\u8996\u5316<\/p>\n<p>\u3010\u4e8b\u4f8b\u3011<\/p>\n<p>\u8ab2\u984c<\/p>\n<ul>\n<li>\u55b6\u696d\u60c5\u5831\u306e\u84c4\u7a4d\u3084\u5171\u6709\u304c\u4e0d\u5341\u5206\u3067\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u304c\u30d6\u30e9\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u5316\u3057\u3066\u3044\u305f<\/li>\n<\/ul>\n<p>\u89e3\u6c7a\u7b56<\/p>\n<ul>\n<li>\u55b6\u696d\u60c5\u5831\u306e\u53ef\u8996\u5316\u3068\u5171\u6709\u3092\u76ee\u7684\u306b\u300cMazrica Sales\u300d\u3092\u5c0e\u5165<\/li>\n<\/ul>\n<p>\u6210\u679c<\/p>\n<ul>\n<li>\u55b6\u696d\u306e\u52b9\u7387\u5316\u304c\u9032\u307f\u3001\u53d7\u6ce8\u4ef6\u6570\u304c1.5\u500d\u306b\u5897\u52a0<\/li>\n<\/ul>\n<p>\u682a\u5f0f\u4f1a\u793e\u30bb\u30d6\u30f3\u30d6\u30ec\u30f3\u30c1\u3067\u306f\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u304c\u30d6\u30e9\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u8ab2\u984c\u3092\u611f\u3058\u3001\u60c5\u5831\u306e\u53ef\u8996\u5316\u3068\u5171\u6709\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u884c\u3046\u305f\u3081\u306b\u300cMazrica Sales\u300d\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>CRM\u9078\u5b9a\u6642\u306f\u3001\u5165\u529b\u306e\u3057\u3084\u3059\u3055\u3084\u7ba1\u7406\u9805\u76ee\u306e\u67d4\u8edf\u306a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027\u3092\u91cd\u8996\u3057\u3001\u5c0e\u5165\u5f8c\u306f\u55b6\u696d\u6d3b\u52d5\u306e\u9032\u6357\u3084\u6848\u4ef6\u72b6\u6cc1\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u628a\u63e1\u3067\u304d\u308b\u74b0\u5883\u3092\u6574\u5099\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u55b6\u696d\u62c5\u5f53\u8005\u9593\u3067\u306e\u60c5\u5831\u5171\u6709\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308b\u307b\u304b\u3001\u898b\u8fbc\u307f\u5ba2\u3054\u3068\u306b\u6700\u9069\u306a\u63d0\u6848\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u7d50\u679c\u3068\u3057\u3066\u53d7\u6ce8\u4ef6\u6570\u304c1.5\u500d\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u4e8b\u4f8b\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/case\/wonderstorage-h\">https:\/\/product-senses.mazrica.com\/case\/wonderstorage-h<\/a><\/p>\n<h3>\u4e8b\u4f8b\u2461SFA\/CRM\u5c0e\u5165\u5f8c\u3001\u53d7\u6ce8\u5358\u4fa1\u304c3\u500d\u306b<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2025\/04\/IMG_1581-e1559717918141.jpg\" alt=\"\" width=\"640\" height=\"427\" \/><\/p>\n<p>\u3010\u4f1a\u793e\u6982\u8981\u3011<\/p>\n<p>\u4f1a\u793e\u540d\uff1a\u30c6\u30c6\u30de\u30fc\u30c1\u682a\u5f0f\u4f1a\u793e<\/p>\n<p>\u696d\u7a2e\uff1a\u5e83\u544a\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n<p>\u5f93\u696d\u54e1\u6570\uff1a30\u540d\u301c50\u540d<\/p>\n<p>\u55b6\u696d\u30bf\u30a4\u30d7\uff1aBtoB \u65b0\u898f\u55b6\u696d\u4e2d\u5fc3<\/p>\n<p>\u8ab2\u984c\uff1a\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u904b\u7528 \u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u5316<\/p>\n<p>\u3010\u4e8b\u4f8b\u3011<\/p>\n<p>\u8ab2\u984c<\/p>\n<ul>\n<li>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u30a2\u30a6\u30c8\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u9593\u306e\u9023\u643a\u304c\u4e0d\u5341\u5206<\/li>\n<li>\u55b6\u696d\u60c5\u5831\u306e\u30b9\u30e0\u30fc\u30ba\u306a\u5171\u6709\u3084\u55b6\u696d\u30c7\u30fc\u30bf\u306e\u84c4\u7a4d\u30fb\u5206\u6790\u304c\u3067\u304d\u3066\u3044\u306a\u3044<\/li>\n<\/ul>\n<p>\u89e3\u6c7a\u7b56<\/p>\n<ul>\n<li>\u55b6\u696d\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u7d44\u7e54\u5168\u4f53\u306e\u55b6\u696d\u529b\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u300cMazrica Sales\u300d\u3092\u5c0e\u5165<\/li>\n<\/ul>\n<p>\u6210\u679c<\/p>\n<ul>\n<li>\u30b9\u30e0\u30fc\u30ba\u306a\u60c5\u5831\u5171\u6709\u306b\u3088\u308a\u55b6\u696d\u52b9\u7387\u304c\u30a2\u30c3\u30d7\u3057\u3001\u53d7\u6ce8\u5358\u4fa1\u304c3\u500d\u306b\u5897\u52a0<\/li>\n<li>\u55b6\u696d\u30c7\u30fc\u30bf\u306e\u5206\u6790\u306b\u3088\u308a\u3001\u6210\u7d04\u7387\u3082\u5411\u4e0a<\/li>\n<\/ul>\n<p>\u30c6\u30c6\u30de\u30fc\u30c1\u682a\u5f0f\u4f1a\u793e\u3067\u306f\u3001\u4e8b\u696d\u6210\u9577\u306b\u4f34\u3044\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3092\u5f37\u5316\u3059\u308b\u4e2d\u3067\u3001\u55b6\u696d\u60c5\u5831\u306e\u7ba1\u7406\u3084\u5171\u6709\u306b\u8ab2\u984c\u3092\u611f\u3058\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u89e3\u6c7a\u7b56\u3068\u3057\u3066SFA\/CRM\u306e\u5c0e\u5165\u306b\u8e0f\u307f\u5207\u308a\u3001\u30c4\u30fc\u30eb\u306e\u4f7f\u3044\u52dd\u624b\u3084\u30b5\u30dd\u30fc\u30c8\u5bfe\u5fdc\u306e\u826f\u3055\u304b\u3089\u300cMazrica Sales\u300d\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u55b6\u696d\u6d3b\u52d5\u306e\u5c65\u6b74\u3084\u9867\u5ba2\u306e\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u30a2\u30a6\u30c8\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u9023\u643a\u3092\u5f37\u5316\u3057\u3001\u696d\u52d9\u52b9\u7387\u3092\u56f3\u308b\u3053\u3068\u306b\u6210\u529f\u3002<\/p>\n<p>\u7d50\u679c\u3068\u3057\u3066\u306f\u9867\u5ba2\u5358\u4fa1\u304c3\u500d\u306b\u306a\u308a\u3001LTV\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u4e8b\u4f8b\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/case\/tetemarche\">https:\/\/product-senses.mazrica.com\/case\/tetemarche<\/a><\/p>\n<h2>LTV\u5411\u4e0a\u306b\u6700\u9069\u306aCRM\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9<\/h2>\n<p>LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u81ea\u793e\u306e\u8ab2\u984c\u3084\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u3001\u9069\u5207\u306aCRM\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001CRM\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306b\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u30443\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sfa\/crm-check-point\" target=\"_blank\" rel=\"noopener\">CRM\u306e\u6b63\u3057\u3044\u9078\u3073\u65b9\u3068\u306f\uff1f\u5c0e\u5165\u524d\u306b\u78ba\u8a8d\u3059\u3079\u304d5\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/p>\n<h3>\u81ea\u793e\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3046\u6a5f\u80fd\u304c\u5341\u5206\u306b\u3042\u308b\u304b<\/h3>\n<p>CRM\u30c4\u30fc\u30eb\u306b\u306f\u3001\u9867\u5ba2\u60c5\u5831\u7ba1\u7406\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3001\u55b6\u696d\u652f\u63f4\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u304a\u308a\u3001\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u3069\u306e\u6a5f\u80fd\u304c\u6a19\u6e96\u642d\u8f09\u3055\u308c\u3066\u3044\u308b\u304b\u306f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u81ea\u793e\u306e\u8ab2\u984c\u306b\u5408\u3063\u305f\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u3010\u3088\u304f\u3042\u308bCRM\u306e\u6a5f\u80fd\uff08\u4f8b\uff09\u3011<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: 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Sales\u300f<\/h3>\n<p>\u300c<a href=\"https:\/\/product-senses.mazrica.com\/\">Mazrica Sales\uff08\u30de\u30c4\u30ea\u30ab\u30bb\u30fc\u30eb\u30b9\uff09<\/a>\u300d\u306f\u3001\u8ab0\u3067\u3082\u4f7f\u3048\u3066\u3001\u8ab0\u3067\u3082\u6210\u679c\u3092\u51fa\u305b\u308b\u3053\u3068\u306b\u91cd\u304d\u3092\u7f6e\u3044\u305f\u30af\u30e9\u30a6\u30c9\u578bSFA\/CRM\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u60c5\u5831\u7ba1\u7406\u3084\u6848\u4ef6\u7ba1\u7406\u3001\u55b6\u696d\u9032\u6357\u7ba1\u7406\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306a\u3069\u3001CRM\u306e\u57fa\u672c\u7684\u306a\u6a5f\u80fd\u306b\u52a0\u3048\u3066SFA\u6a5f\u80fd\u3082\u6301\u3061\u5408\u308f\u305b\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304b\u3089\u65b0\u898f\/\u65e2\u5b58\u306e\u55b6\u696d\u6d3b\u52d5\u307e\u3067\u3001\u5e45\u5e83\u3044\u696d\u52d9\u306b\u5bfe\u5fdc\u53ef\u80fd\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>\u5916\u90e8\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u3084AI\u306b\u3088\u308b\u4e88\u6e2c\u30fb\u5206\u6790\u6a5f\u80fd\u3001MA\u6a5f\u80fd\u3001BI\u6a5f\u80fd\u306a\u3069\u3082\u5145\u5b9f\u3057\u3066\u304a\u308a\u3001\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406\u306b\u7559\u307e\u3089\u305a\u3001\u90e8\u9580\u3054\u3068\u306e\u9023\u643a\u5f37\u5316\u3084\u696d\u52d9\u52b9\u7387\u30a2\u30c3\u30d7\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u304c\u53ef\u80fd\u306a\u305f\u3081\u3001\u4e8b\u524d\u306b\u4f7f\u3044\u52dd\u624b\u3092\u78ba\u304b\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><a 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Sales\u300d\u306f\u3001\u8ab0\u3082\u304c\u4f7f\u3044\u3084\u3059\u3044UI\u3068\u3001\u5b9f\u8df5\u7684\u306a\u6a5f\u80fd\u3092\u517c\u306d\u63c3\u3048\u305fSFA\/CRM\u30c4\u30fc\u30eb\u3067\u3059\u3002\u73fe\u5834\u30d5\u30a1\u30fc\u30b9\u30c8\u3067\u8a2d\u8a08\u3055\u308c\u305f\u4f7f\u3044\u52dd\u624b\u306e\u826f\u3055\u306b\u3088\u308a\u3001\u55b6\u696d\u52b9\u7387\u30a2\u30c3\u30d7\u3092\u5b9f\u73fe\u3057\u3001\u6210\u679c\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n<p>\u4e0d\u5fc5\u8981\u306a\u4f5c\u696d\u3084\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3001\u52b9\u7387\u3088\u304fLTV\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u305c\u3072\u300cMazrica 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