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href=\"https:\/\/product-senses.mazrica.com\/senseslab\/ma\/how-to-choose-marketing-automation-platform\">MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b95\u9078\uff01\u81ea\u793e\u306b\u5408\u3046MA\u3068\u306f\uff1f<\/a><\/p>\n<h3>\u307b\u304b\u306e\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3059\u308b<\/h3>\n<p>MA\u30c4\u30fc\u30eb\u306fSFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u3084CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09\u306a\u3069\u306e\u307b\u304b\u306e\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u60c5\u5831\u306e\u4e00\u5143\u5316\u306b\u3088\u308a\u3001\u55b6\u696d\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306a\u3069\u306e\u90e8\u9580\u3068\u3082\u9867\u5ba2\u60c5\u5831\u3092\u5171\u6709\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u30b7\u30b9\u30c6\u30e0\u3092\u9023\u643a\u3055\u305b\u308b\u30e1\u30ea\u30c3\u30c8\u306b\u306f\u3001\u9867\u5ba2\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\u306e\u4e00\u5143\u7ba1\u7406\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u52b9\u679c\u7684\u306a\u5206\u6790\u3084\u6226\u7565\u7b56\u5b9a\u304c\u884c\u3048\u308b\u70b9\u3067\u3059\u3002\u307e\u305f\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u5206\u6790\u306b\u3088\u308a\u6709\u671b\u306a\u898b\u8fbc\u307f\u5ba2\u3092\u55b6\u696d\u30c1\u30fc\u30e0\u306b\u53d7\u3051\u6e21\u305b\u308b\u305f\u3081\u3001\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>MA\u30fbSFA\u30fbCRM\u306e\u9055\u3044\u306f\u6b21\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sfa\/sfa-ma\">MA\u30fbSFA\u30fbCRM\u306e\u9055\u3044\u3068\u306f\uff1f\u7279\u5fb4\u30fb\u6d3b\u7528\u65b9\u6cd5\u30fb\u9023\u643a\u30e1\u30ea\u30c3\u30c8\u3092\u5fb9\u5e95\u89e3\u8aac<\/a><\/p>\n<h3>\u5206\u6790\u3092\u7d99\u7d9a\u3059\u308b<\/h3>\n<p>MA\u30c4\u30fc\u30eb\u306f\u3001\u4e00\u5ea6\u5206\u6790\u3059\u308c\u3070\u826f\u3044\u306e\u3067\u306f\u306a\u304f\u3001\u904b\u7528\u3059\u308b\u9650\u308a\u3001\u7d99\u7d9a\u7684\u306b\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>Web\u30b5\u30a4\u30c8\u306e\u5206\u6790\u3092\u884c\u3046\u969b\u306f\u3001\u8a2a\u554f\u8005\u6570\u3084\u30da\u30fc\u30b8\u3054\u3068\u306e\u95b2\u89a7\u56de\u6570\u3001\u6ede\u5728\u6642\u9593\u306a\u3069\u3092\u7dcf\u5408\u7684\u306b\u5206\u6790\u3057\u3066\u3001Web\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6539\u5584\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059<\/p>\n<p>MA\u306e\u5206\u6790\u6a5f\u80fd\u306e\u5927\u534a\u306f\u898b\u8fbc\u307f\u5ba2\u3068\u305d\u306e\u884c\u52d5\u306e\u628a\u63e1\u3067\u3059\u304c\u3001Web\u30b5\u30a4\u30c8\u306e\u69cb\u6210\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u826f\u3057\u60aa\u3057\u307e\u3067\u306f\u308f\u304b\u308a\u307e\u305b\u3093\u3002Web\u30b5\u30a4\u30c8\u306e\u6539\u5584\u5f8c\u306b\u8a2a\u554f\u983b\u5ea6\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u3084\u7279\u5b9a\u30da\u30fc\u30b8\u3067\u306e\u6ede\u5728\u6642\u9593\u304c\u9577\u3044\u9867\u5ba2\u306b\u9069\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u512a\u79c0\u306a\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u52b9\u7387\u7684\u306b\u96c6\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>MA\u30c4\u30fc\u30eb\u306e\u5206\u6790\u306b\u7528\u3044\u3089\u308c\u308b\u4e3b\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n<p>\u3053\u3053\u304b\u3089\u306f\u3001MA\u30c4\u30fc\u30eb\u306e\u5206\u6790\u3067\u7528\u3044\u3089\u308c\u308b\u3053\u3068\u306e\u591a\u3044\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30924\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>STP\u5206\u6790<\/li>\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/li>\n<li>\u30c7\u30b7\u30eb\u5206\u6790<\/li>\n<li>RFM\u5206\u6790<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u53ef\u80fd\u306a\u5206\u6790\u306e\u5185\u5bb9\u3084\u624b\u9806\u3092\u7406\u89e3\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u304b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>STP\u5206\u6790<\/h3>\n<p>STP\u5206\u6790\u306f\u3001\u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\u306e\u4e00\u3064\u3067\u3001Segmentation\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u3001Targeting\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u3001Positioning\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09\u306e\u982d\u6587\u5b57\u304b\u3089\u540d\u3065\u3051\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>STP\u5206\u6790\u306f\u4ee5\u4e0b\u306e\u624b\u9806\u3067\u9032\u3081\u307e\u3059\u3002<\/p>\n<ol>\n<li>STP\u5206\u6790\u3092\u884c\u3046\u76ee\u7684\u306e\u660e\u78ba\u5316<\/li>\n<li>\u5e02\u5834\u306e\u7d30\u5206\u5316\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09<\/li>\n<li>\u81ea\u793e\u306b\u9069\u3057\u305f\u5e02\u5834\u3092\u6c7a\u5b9a\u3059\u308b\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09<\/li>\n<li>\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3059\u308b<\/li>\n<\/ol>\n<p>STP\u5206\u6790\u306f\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u7acb\u3061\u4f4d\u7f6e\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u3067\u52b9\u7387\u826f\u304f\u58f2\u4e0a\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u7acb\u6848\u30fb\u5b9f\u65bd\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u4e3b\u306b\u65b0\u898f\u4e8b\u696d\u306e\u5c55\u958b\u306b\u6d3b\u7528\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/h3>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306f\u3001\u5e02\u5834\u3084\u9867\u5ba2\u3092\u5c5e\u6027\u3084\u30cb\u30fc\u30ba\u306b\u3088\u308a\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3057\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5fdc\u3058\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c55\u958b\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3067\u306f\u3001\u9867\u5ba2\u3092\u4ee5\u4e0b\u306e4\u9805\u76ee\u306b\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5909\u6570\uff08\u5730\u7406\u7684\u5909\u6570\uff09\uff1a\u5c45\u4f4f\u30a8\u30ea\u30a2\u3001\u5468\u56f2\u306e\u74b0\u5883\u3001\u4eba\u53e3\u3001\u5e02\u533a\u753a\u6751\u306a\u3069\u306e\u5730\u7406\u7684\u6761\u4ef6\u3001\u6587\u5316\u3001\u5b97\u6559<\/li>\n<li>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5909\u6570\uff08\u4eba\u53e3\u52d5\u614b\u5909\u6570\uff09\uff1a\u5e74\u9f62\u3001\u6027\u5225\u3001\u8077\u696d\u3001\u6240\u5f97\u3001\u5b66\u6b74\u3001\u5bb6\u65cf\u69cb\u6210<\/li>\n<li>\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5909\u6570\uff08\u5fc3\u7406\u7684\u5909\u6570\uff09\uff1a\u8da3\u5473\u3001\u55dc\u597d\u3001\u4fa1\u5024\u89b3\u3001\u8cfc\u8cb7\u52d5\u6a5f<\/li>\n<li>\u30d3\u30d8\u30a4\u30d3\u30a2\u30eb\u5909\u6570\uff08\u884c\u52d5\u5909\u6570\uff09\uff1a\u8cfc\u8cb7\u72b6\u6cc1\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3001\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3001\u88fd\u54c1\u306a\u3069\u306e\u5229\u7528\u983b\u5ea6<\/li>\n<\/ul>\n<p>\u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u3066\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u304c\u3069\u306e\u3088\u3046\u306a\u9818\u57df\u3067\u512a\u4f4d\u6027\u3092\u4fdd\u3066\u308b\u304b\u3092\u898b\u6975\u3081\u3089\u308c\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3092\u884c\u3048\u3070\u6709\u52b9\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u9ad8\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30c7\u30b7\u30eb\u5206\u6790<\/h3>\n<p>\u30c7\u30b7\u30eb\u5206\u6790\u306f\u3001MA\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306e\u8981\u7d20\u309210\u7b49\u5206\u3057\u3001\u5404\u30c7\u30b7\u30eb\uff0810\u5206\u306e1\u5358\u4f4d\uff09\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<ol>\n<li>\u8cfc\u8cb7\u91d1\u984d\u306e\u9ad8\u3044\u9806\u306b\u9867\u5ba2\u3092\u4e26\u3073\u66ff\u3048\u308b<\/li>\n<li>\u9867\u5ba2\u309210\u7b49\u5206\u306b\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3059\u308b<\/li>\n<li>\u5404\u30b0\u30eb\u30fc\u30d7\u306e\u5408\u8a08\u8cfc\u5165\u91d1\u984d\u3092\u8a08\u7b97\u3059\u308b<\/li>\n<li>\u5404\u30b0\u30eb\u30fc\u30d7\u306e\u8cfc\u5165\u91d1\u984d\u6bd4\u7387\u3001\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\u6bd4\u7387\u3001\u9867\u5ba21\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u8cfc\u5165\u91d1\u984d\u3092\u8a08\u7b97\u3059\u308b<\/li>\n<\/ol>\n<p>\u30c7\u30b7\u30eb\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u7279\u6027\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u3084\u4ed8\u52a0\u4fa1\u5024\u306e\u9ad8\u3044\u30b0\u30eb\u30fc\u30d7\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u6709\u7528\u306a\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<h3>RFM\u5206\u6790<\/h3>\n<p>RFM\u5206\u6790\u306f\u3001Recency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u3001Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u3001Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e3\u3064\u306e\u6307\u6a19\u3067\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>RFM\u5206\u6790\u306f\u4ee5\u4e0b\u306e\u624b\u9806\u3067\u9032\u3081\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u9867\u5ba2\u306e\u6700\u7d42\u8cfc\u5165\u65e5\u30fb\u8cfc\u5165\u983b\u5ea6\u30fb\u8cfc\u8cb7\u91d1\u984d\u306e\u30c7\u30fc\u30bf\u3092\u96c6\u8a08\u30fb\u6574\u7406\u3059\u308b<\/li>\n<li>\u5404\u6307\u6a19\u306e\u5206\u5e03\u60c5\u5831\u3092\u78ba\u8a8d\u3057\u3066\u5206\u6790\u3092\u884c\u3046<\/li>\n<li>\u5206\u6790\u7d50\u679c\u306b\u3082\u3068\u3065\u3044\u3066\u6700\u9069\u306a\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b<\/li>\n<\/ol>\n<p>RFM\u5206\u6790\u3067\u306f\u3001\u8cfc\u8cb7\u983b\u5ea6\u306e\u9ad8\u3044\u30ea\u30d4\u30fc\u30bf\u30fc\u3084\u9ad8\u984d\u8cfc\u5165\u8005\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002\u5206\u6790\u7d50\u679c\u3092\u57fa\u306b\u9867\u5ba2\u5206\u985e\u306b\u5fdc\u3058\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308c\u3070\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u5f79\u7acb\u3061\u3001LTV\u306e\u5411\u4e0a\u304c\u898b\u8fbc\u3081\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><a id=\"banner-2\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/ma-tool-comparison\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-450844 size-full\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2024\/11\/26c856181a1a63aa0c85275fc1abf24c.jpg\" alt=\"\" width=\"960\" height=\"300\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2024\/11\/26c856181a1a63aa0c85275fc1abf24c.jpg 960w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2024\/11\/26c856181a1a63aa0c85275fc1abf24c-300x94.jpg 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2024\/11\/26c856181a1a63aa0c85275fc1abf24c-768x240.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" 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