{"id":311818,"date":"2024-02-06T08:22:14","date_gmt":"2024-02-05T23:22:14","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=311818"},"modified":"2024-02-06T08:22:14","modified_gmt":"2024-02-05T23:22:14","slug":"about-crm-measure","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/sfa\/about-crm-measure","title":{"rendered":"CRM\u65bd\u7b56\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u304b\u3089\u6d3b\u7528\u4e8b\u4f8b\u307e\u3067\u89e3\u8aac"},"content":{"rendered":"<p>\u30c7\u30fc\u30bf\u306e\u96c6\u7d04\u30fb\u5206\u6790\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u3092\u5de6\u53f3\u3059\u308b\u3068\u3044\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u306a\u3044\u73fe\u4ee3\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30c4\u30fc\u30eb\u304c\u4f01\u696d\u306b\u5c0e\u5165\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u60c5\u5831\u306e\u84c4\u7a4d\u30fb\u4e00\u5143\u7ba1\u7406\u304c\u3067\u304d\u308b\u300cCRM\u300d\u3082\u305d\u306e\u4e00\u3064\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001CRM\u3092\u6d3b\u7528\u3057\u3066\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u65bd\u7b56\u3092\u5b9f\u884c\u3067\u304d\u308b\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u3001\u3068\u3044\u3046\u4eba\u3082\u5c11\u306a\u304f\u306a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u305d\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306f\u3001CRM\u65bd\u7b56\u306e\u30e1\u30ea\u30c3\u30c8\u3084\u4ee3\u8868\u7684\u306a\u65bd\u7b56\u4f8b\u3092\u4e2d\u5fc3\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb\u3084\u4f01\u696d\u4e8b\u4f8b\u3082\u7d39\u4ecb\u3059\u308b\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a id=\"banner-1\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-serviceguide\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2025\/05\/5d2c0940299e620a4c1bdace9b8e39d3.jpg\" alt=\"\" \/><\/a><\/p>\n<p data-start=\"342\" data-end=\"355\"><strong>\u3053\u306e\u8a18\u4e8b\u3067\u308f\u304b\u308b\u3053\u3068<\/strong><\/p>\n<ul data-start=\"357\" data-end=\"468\">\n<li data-start=\"357\" data-end=\"386\">\n<p data-start=\"359\" data-end=\"386\">CRM\u65bd\u7b56\u306e\u5b9a\u7fa9\u3068\u76ee\u7684\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3068\u306e\u9055\u3044<\/p>\n<\/li>\n<li data-start=\"387\" data-end=\"416\">\n<p data-start=\"389\" data-end=\"416\">\u9867\u5ba2\u7dad\u6301\u30fbLTV\u5411\u4e0a\u30fb\u89e3\u7d04\u9632\u6b62\u306b\u3064\u306a\u304c\u308b\u5177\u4f53\u7684\u65bd\u7b56<\/p>\n<\/li>\n<li data-start=\"417\" data-end=\"444\">\n<p data-start=\"419\" data-end=\"444\">CRM\u65bd\u7b56\u3092\u6210\u529f\u306b\u5c0e\u304fKPI\u8a2d\u8a08\u3068\u6539\u5584\u30b5\u30a4\u30af\u30eb<\/p>\n<\/li>\n<li data-start=\"445\" data-end=\"468\">\n<p data-start=\"447\" data-end=\"468\">\u6210\u679c\u3092\u652f\u3048\u308b\u30c4\u30fc\u30eb\u9078\u5b9a\u3068\u5b9f\u8df5\u306e\u30dd\u30a4\u30f3\u30c8<\/p>\n<\/li>\n<\/ul>\n<h2>CRM\u3068\u306f\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">CRM\u3068\u306f\u3001\u300cCustomer Relationship Management\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff09\u300d\u306e\u7565\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u9867\u5ba2\u306b\u95a2\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u60c5\u5831\u2500\u2500\u305f\u3068\u3048\u3070\u8cfc\u8cb7\u5c65\u6b74\u3084\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9\u3001Web\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u884c\u52d5\u5c65\u6b74\u306a\u3069\u2500\u2500\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3057\u3001\u4f01\u696d\u304c\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u3088\u308a\u826f\u597d\u306b\u69cb\u7bc9\u30fb\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u7684\u306a\u53d6\u308a\u7d44\u307f\u3092\u6307\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5143\u3005\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306e\u8003\u3048\u65b9\u3084\u624b\u6cd5\u3092\u610f\u5473\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u8fd1\u5e74\u3067\u306f\u305d\u308c\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u30b7\u30b9\u30c6\u30e0\u3084\u30c4\u30fc\u30eb\u305d\u306e\u3082\u306e\u3092\u300cCRM\u300d\u3068\u547c\u3076\u3053\u3068\u3082\u4e00\u822c\u7684\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u52b9\u679c\u7684\u306aCRM\u306e\u5c0e\u5165\u306b\u3088\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u3001\u3055\u3089\u306b\u306f\u58f2\u4e0a\u5411\u4e0a\u3068\u3044\u3063\u305f\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306b\u3082\u3064\u306a\u304c\u308b\u305f\u3081\u3001\u3042\u3089\u3086\u308b\u696d\u754c\u3067\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p>\u95a2\u9023\u8a18\u4e8b<\/p>\n<p><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/crm\/what-is-a-crm\">CRM\u3068\u306f\uff1f\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u30fb\u6a5f\u80fd\u3084\u9078\u3073\u65b9\u3068\u30c4\u30fc\u30eb\u3082\u7d39\u4ecb<\/a><\/p>\n<h2 data-start=\"475\" data-end=\"495\">CRM\u65bd\u7b56\u3068\u306f\uff1f\u76ee\u7684\u3068\u57fa\u672c\u306e\u8003\u3048\u65b9<\/h2>\n<p data-start=\"497\" data-end=\"618\">CRM\uff08Customer Relationship Management\uff09\u306f\u3001\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u3068\u8a33\u3055\u308c\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u4f01\u696d\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<br data-start=\"578\" data-end=\"581\" \/>CRM\u65bd\u7b56\u3068\u306f\u3001\u305d\u306e\u8003\u3048\u3092\u5177\u4f53\u7684\u306b\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u5168\u822c\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p data-start=\"620\" data-end=\"638\">CRM\u65bd\u7b56\u306e\u4e3b\u306a\u76ee\u7684\u306f\u6b21\u306e3\u3064\u3067\u3059\u3002<\/p>\n<ul data-start=\"640\" data-end=\"760\">\n<li data-start=\"640\" data-end=\"679\">\n<p data-start=\"642\" data-end=\"679\"><strong data-start=\"642\" data-end=\"658\">\u9867\u5ba2\u7dad\u6301\uff08\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\uff09<\/strong>\uff1a\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7d99\u7d9a\u3057\u3001\u96e2\u8131\u3092\u9632\u3050<\/p>\n<\/li>\n<li data-start=\"680\" data-end=\"722\">\n<p data-start=\"682\" data-end=\"722\"><strong data-start=\"682\" data-end=\"700\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u5411\u4e0a<\/strong>\uff1a\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3067\u53ce\u76ca\u3092\u62e1\u5927\u3059\u308b<\/p>\n<\/li>\n<li data-start=\"723\" data-end=\"760\">\n<p data-start=\"725\" data-end=\"760\"><strong data-start=\"725\" data-end=\"737\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a<\/strong>\uff1a\u9867\u5ba2\u4f53\u9a13\u3092\u6700\u9069\u5316\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u3084\u7d39\u4ecb\u3092\u4fc3\u3059<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"767\" data-end=\"784\">\u4e3b\u306aCRM\u65bd\u7b56\u306e\u7a2e\u985e\u3068\u5b9f\u8df5\u4f8b<\/h2>\n<h3 data-start=\"786\" data-end=\"809\">1. \u9867\u5ba2\u7dad\u6301\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5f37\u5316\u306e\u65bd\u7b56<\/h3>\n<p data-start=\"811\" data-end=\"864\">\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u306f\u3001CRM\u65bd\u7b56\u306e\u4e2d\u5fc3\u7684\u306a\u30c6\u30fc\u30de\u3067\u3059\u3002<br data-start=\"836\" data-end=\"839\" \/>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u3065\u304f\u308a\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<ul data-start=\"866\" data-end=\"945\">\n<li data-start=\"866\" data-end=\"889\">\n<p data-start=\"868\" data-end=\"889\">VIP\u9867\u5ba2\u5411\u3051\u306e\u9650\u5b9a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u7279\u5178<\/p>\n<\/li>\n<li data-start=\"890\" data-end=\"919\">\n<p data-start=\"892\" data-end=\"919\">\u4f1a\u54e1\u30e9\u30f3\u30af\u5236\u5ea6\uff08\u5229\u7528\u983b\u5ea6\u3084\u91d1\u984d\u306b\u5fdc\u3058\u3066\u7279\u5178\u3092\u4ed8\u4e0e\uff09<\/p>\n<\/li>\n<li data-start=\"920\" data-end=\"945\">\n<p data-start=\"922\" data-end=\"945\">\u5b9a\u671f\u7684\u306a\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\u3084\u30a2\u30cb\u30d0\u30fc\u30b5\u30ea\u30fc\u65bd\u7b56<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"947\" data-end=\"968\">2. \u89e3\u7d04\u9632\u6b62\uff08\u30c1\u30e3\u30fc\u30f3\u9632\u6b62\uff09\u65bd\u7b56<\/h3>\n<p data-start=\"970\" data-end=\"1009\">\u89e3\u7d04\u306e\u5146\u5019\u3092\u65e9\u671f\u306b\u628a\u63e1\u3057\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30d5\u30a9\u30ed\u30fc\u3059\u308b\u3053\u3068\u3067\u96e2\u8131\u3092\u9632\u6b62\u3057\u307e\u3059\u3002<\/p>\n<ul data-start=\"1011\" data-end=\"1095\">\n<li data-start=\"1011\" data-end=\"1036\">\n<p data-start=\"1013\" data-end=\"1036\">\u6e80\u8db3\u5ea6\u30a2\u30f3\u30b1\u30fc\u30c8\u3084NPS\u8abf\u67fb\u306b\u3088\u308b\u65e9\u671f\u767a\u898b<\/p>\n<\/li>\n<li data-start=\"1037\" data-end=\"1069\">\n<p data-start=\"1039\" data-end=\"1069\">\u30ed\u30b0\u30a4\u30f3\u983b\u5ea6\u30fb\u5229\u7528\u7387\u306e\u4f4e\u4e0b\u3092\u81ea\u52d5\u691c\u77e5\u3057\u3066\u55b6\u696d\u304c\u30a2\u30d7\u30ed\u30fc\u30c1<\/p>\n<\/li>\n<li data-start=\"1070\" data-end=\"1095\">\n<p data-start=\"1072\" data-end=\"1095\">\u66f4\u65b0\u524d\u30ea\u30de\u30a4\u30f3\u30c9\u3084\u7279\u5178\u63d0\u793a\u3067\u5951\u7d04\u7d99\u7d9a\u3092\u4fc3\u9032<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1097\" data-end=\"1127\">3. LTV\u6700\u5927\u5316\u306e\u305f\u3081\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u65bd\u7b56<\/h3>\n<p data-start=\"1129\" data-end=\"1152\">\u65e2\u5b58\u9867\u5ba2\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3001\u53ce\u76ca\u3092\u62e1\u5927\u3059\u308b\u65bd\u7b56\u3067\u3059\u3002<\/p>\n<ul data-start=\"1154\" data-end=\"1249\">\n<li data-start=\"1154\" data-end=\"1183\">\n<p data-start=\"1156\" data-end=\"1183\">\u6559\u80b2\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u6d3b\u7528\u4e8b\u4f8b\u3092\u63d0\u4f9b\u3057\u3066\u5229\u7528\u4fa1\u5024\u3092\u4f1d\u3048\u308b<\/p>\n<\/li>\n<li data-start=\"1184\" data-end=\"1214\">\n<p data-start=\"1186\" data-end=\"1214\">\u5229\u7528\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u6700\u9069\u306a\u30d7\u30e9\u30f3\u5909\u66f4\u3084\u8ffd\u52a0\u6a5f\u80fd\u3092\u63d0\u6848<\/p>\n<\/li>\n<li data-start=\"1215\" data-end=\"1249\">\n<p data-start=\"1217\" data-end=\"1249\">\u9867\u5ba2\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\uff08\u30ea\u30d5\u30a1\u30e9\u30eb\uff09\u3067\u65b0\u898f\u7372\u5f97\u3068\u6e80\u8db3\u5ea6\u5411\u4e0a\u3092\u4e21\u7acb<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1251\" data-end=\"1276\">4. \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u65bd\u7b56<\/h3>\n<p data-start=\"1278\" data-end=\"1316\">CRM\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u5c5e\u6027\u3084\u884c\u52d5\u3054\u3068\u306b\u6700\u9069\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n<ul data-start=\"1318\" data-end=\"1390\">\n<li data-start=\"1318\" data-end=\"1337\">\n<p data-start=\"1320\" data-end=\"1337\">\u884c\u52d5\u5c65\u6b74\u306b\u57fa\u3065\u304f\u30ec\u30b3\u30e1\u30f3\u30c9\u914d\u4fe1<\/p>\n<\/li>\n<li data-start=\"1338\" data-end=\"1362\">\n<p data-start=\"1340\" data-end=\"1362\">\u8cfc\u8cb7\u5c65\u6b74\u3092\u3082\u3068\u306b\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb<\/p>\n<\/li>\n<li data-start=\"1363\" data-end=\"1390\">\n<p data-start=\"1365\" data-end=\"1390\">AI\u306b\u3088\u308b\u9867\u5ba2\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3068\u30a2\u30af\u30b7\u30e7\u30f3\u81ea\u52d5\u63d0\u6848<\/p>\n<\/li>\n<\/ul>\n<h2><b>CRM\u65bd\u7b56\u3092\u9032\u3081\u308b3\u3064\u306e\u30b9\u30c6\u30c3\u30d7<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CRM\u65bd\u7b56\u3092\u52b9\u679c\u7684\u306b\u63a8\u9032\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u7e70\u308a\u8fd4\u3057\u5b9f\u884c\u3057\u3001<\/span><span style=\"font-weight: 400;\">\u305d\u308c\u305e\u308c\u306e\u7d50\u679c\u3092\u6b21\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b9\u30c6\u30c3\u30d7\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u306a\u304c\u3089\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><b>\u9867\u5ba2\u60c5\u5831\u306e\u5206\u6790\u3068\u6574\u7406<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u306f\u3001\u9867\u5ba2\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u3042\u3089\u3086\u308b\u95a2\u9023\u30c7\u30fc\u30bf\u3092\u96c6\u7d04\u30fb\u5206\u6790\u3059\u308b\u30d5\u30a7\u30fc\u30ba\u3067\u3059\u3002<br \/>\n<\/span><span style=\"font-weight: 400;\">\u4e3b\u306a\u53d6\u308a\u7d44\u307f\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/span><\/p>\n<p><b>\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u5e45\u3092\u5e83\u3052\u308b<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Web\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u5c65\u6b74\u3001\u8cfc\u8cb7\u5c65\u6b74\u3001\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9\u3001SNS\u3067\u306e\u53cd\u5fdc\u306a\u3069\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u554f\u308f\u305a\u591a\u69d8\u306a\u63a5\u70b9\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002<\/span><\/span><\/p>\n<p><b style=\"color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u6d1e\u5bdf\u306e\u62bd\u51fa<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u5e74\u9f62\u30fb\u5730\u57df\u30fb\u8077\u696d\u3068\u3044\u3063\u305f\u5c5e\u6027\u60c5\u5831\u3068\u3001\u8a2a\u554f\u983b\u5ea6\u3084\u96e2\u8131\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u3044\u3063\u305f\u884c\u52d5\u30ed\u30b0\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002<\/span><\/span><\/p>\n<p><b>\u60c5\u5831\u306e\u6574\u7406\u3068\u30bf\u30b0\u4ed8\u3051<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> CRM\u30b7\u30b9\u30c6\u30e0\u4e0a\u3067\u81ea\u52d5\u30bf\u30b0\u4ed8\u3051\u30eb\u30fc\u30eb\u3092\u8a2d\u5b9a\u3057\u3001\u300c\u95a2\u5fc3\u5ea6\u9ad8\u300d\u300c\u4f11\u7720\u30ea\u30b9\u30af\u300d\u300c\u512a\u826f\u9867\u5ba2\u300d\u306a\u3069\u306e\u30e9\u30d9\u30eb\u3092\u4ed8\u4e0e\u3002\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u76e4\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u3053\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u306f\u5358\u306b\u30c7\u30fc\u30bf\u3092\u6574\u7406\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9867\u5ba2\u304c\u96e2\u8131\u3059\u308b\u5146\u5019\u3092\u898b\u305b\u308b\u304b\u300d\u306a\u3069\u3001\u884c\u52d5\u306e\u5146\u3057\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u809d\u8981\u3067\u3059\u3002<br \/>\n<\/span><span style=\"font-weight: 400;\">\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u306e\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u8a2d\u8a08\u306b\u3064\u306a\u3052\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><b>\u65bd\u7b56\u306e\u8a08\u753b\u3068\u5b9f\u884c<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u5206\u6790\u3067\u5f97\u3089\u308c\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u3082\u3068\u306b\u3001\u5b9f\u969b\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u7acb\u3066\u3066\u5c55\u958b\u3059\u308b\u30d5\u30a7\u30fc\u30ba\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u6226\u7565\u306e\u65b9\u5411\u6027\u306b\u57fa\u3065\u304d\u3001\u5bfe\u8c61\u3054\u3068\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u5185\u5bb9\u3092\u8a2d\u8a08\u3057\u3001\u65bd\u7b56\u306e\u7cbe\u5ea6\u3068\u904b\u7528\u52b9\u7387\u3092\u9ad8\u3081\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><b>\u30bf\u30fc\u30b2\u30c3\u30c8\u3054\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8a2d\u8a08<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u3000\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u3001\u30e1\u30fc\u30eb\u3084LINE\u3001\u96fb\u8a71DM\u306a\u3069\u6700\u9069\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u5b9a\u3057\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u304c\u9ad8\u307e\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u898b\u6975\u3081\u3066\u914d\u4fe1\u3092\u884c\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><b>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30b7\u30ca\u30ea\u30aa\u306e\u69cb\u7bc9<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u3000\u8cfc\u8cb7\u4fc3\u9032\u30fb\u4f11\u7720\u9867\u5ba2\u306e\u518d\u6d3b\u6027\u5316\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u63d0\u6848\u306a\u3069\u3001\u76ee\u7684\u306b\u5fdc\u3058\u305f\u30b7\u30ca\u30ea\u30aa\u3092\u7528\u610f\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/span><\/span><\/p>\n<p><b>\u904b\u7528\u4f53\u5236\u306e\u6574\u5099\u3068\u6a19\u6e96\u5316<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u3000KPI\u306e\u5171\u6709\u3084\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u7ba1\u7406\u3001\u914d\u4fe1\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u6e96\u5099\u306a\u3069\u3001\u65bd\u7b56\u3092\u5186\u6ed1\u306b\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3092\u6574\u3048\u307e\u3059\u3002\u5c5e\u4eba\u5316\u3092\u907f\u3051\u308b\u5de5\u592b\u3082\u91cd\u8981\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u5c0f\u3055\u306a\u65bd\u7b56\u304b\u3089\u8a66\u3057\u3001\u6210\u679c\u304c\u51fa\u305f\u65bd\u7b56\u3092\u6a2a\u5c55\u958b\u3059\u308b\u300c\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\u300d\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<br \/>\nAB\u30c6\u30b9\u30c8\u3084\u30c8\u30ea\u30ac\u30fc\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u53d6\u308a\u5165\u308c\u306a\u304c\u3089\u3001\u53cd\u5fdc\u306e\u9055\u3044\u3092\u65e9\u671f\u306b\u628a\u63e1\u3057\u3001\u6b21\u306e\u6253\u3061\u624b\u3078\u3064\u306a\u3052\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><b>\u6210\u679c\u306e\u6e2c\u5b9a\u3068PDCA\u30b5\u30a4\u30af\u30eb\u306e\u5b9f\u65bd<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u305f\u5f8c\u306f\u3001\u5fc5\u305a\u632f\u308a\u8fd4\u308a\u3092\u884c\u3044\u3001\u6b21\u306e\u65bd\u7b56\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6210\u679c\u3092\u6570\u5024\u3068\u3057\u3066\u628a\u63e1\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u80cc\u666f\u306b\u3042\u308b\u8981\u56e0\u307e\u3067\u6398\u308a\u4e0b\u3052\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><b>KPI\u306e\u8a2d\u8a08\u3068\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u3088\u308b\u53ef\u8996\u5316<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u3000\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u30fbCVR\u30fbLTV\u5411\u4e0a\u7387\u306a\u3069\u3001\u5404\u30b9\u30c6\u30c3\u30d7\u306b\u9069\u3057\u305fKPI\u3092\u8a2d\u8a08\u3057\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/span><\/span><\/p>\n<p><b>\u52b9\u679c\u691c\u8a3c\u3068\u8981\u56e0\u5206\u6790<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u3000\u6210\u679c\u3092\u6570\u5024\u3067\u8a55\u4fa1\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u306a\u305c\u6210\u529f\u3057\u305f\u306e\u304b\uff0f\u306a\u305c\u6210\u679c\u304c\u51fa\u306a\u304b\u3063\u305f\u306e\u304b\u300d\u3092\u4eee\u8aac\u3092\u3082\u3068\u306b\u691c\u8a3c\u3057\u3001\u56e0\u679c\u95a2\u4fc2\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/span><\/p>\n<p><b>\u6539\u5584\u65bd\u7b56\u306e\u518d\u8a2d\u8a08\u3068\u5b9f\u884c\u8a08\u753b\u3078\u306e\u53cd\u6620<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u3000\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u5185\u5bb9\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u6761\u4ef6\u306a\u3069\u3092\u898b\u76f4\u3057\u3001\u6b21\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u306e\u65bd\u7b56\u306b\u53cd\u6620\u3055\u305b\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> PDCA\u30b5\u30a4\u30af\u30eb\u3092\u7d20\u65e9\u304f\u56de\u3059\u3053\u3068\u3067\u3001\u9867\u5ba2\u884c\u52d5\u3084\u5e02\u5834\u306e\u5909\u5316\u306b\u67d4\u8edf\u306b\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002\u5909\u5316\u306e\u6fc0\u3057\u3044\u74b0\u5883\u4e0b\u3067\u3082\u3001\u7af6\u5408\u306b\u5148\u3093\u3058\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u6301\u7d9a\u7684\u306a\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\n<h2>CRM\u3092\u5c0e\u5165\u3059\u308b6\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-311897\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2024\/02\/c0793a587ab5185c5392cd69755899e9.jpg\" alt=\"\" width=\"640\" height=\"410\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2024\/02\/c0793a587ab5185c5392cd69755899e9.jpg 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2024\/02\/c0793a587ab5185c5392cd69755899e9-300x192.jpg 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2024\/02\/c0793a587ab5185c5392cd69755899e9-768x492.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>CRM\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u30fb\u5206\u6790\u3067\u304d\u308bCRM\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u304c\u5fc5\u9808\u3067\u3059\u3002<\/p>\n<p>CRM\u3092\u30d3\u30b8\u30cd\u30b9\u306b\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u591a\u69d8\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u4e3b\u306a\u30e1\u30ea\u30c3\u30c8\u30fb\u52b9\u679c\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/crm\/crm-point\">CRM\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u6a5f\u80fd\uff5c\u9078\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u306f\uff1f<\/a><\/p>\n<h3>\u9867\u5ba2\u60c5\u5831\u30fb\u30c7\u30fc\u30bf\u304c\u84c4\u7a4d\u3067\u304d\u308b<\/h3>\n<p>CRM\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u95a2\u3059\u308b\u3042\u3089\u3086\u308b\u60c5\u5831\u30fb\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3057\u3066\u3044\u304f\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u300c\u9867\u5ba2\u304c\u5c11\u306a\u3044\u304b\u3089\u300d\u3068\u3044\u3046\u7406\u7531\u3067\u9867\u5ba2\u60c5\u5831\u3092\u84c4\u7a4d\u3057\u3066\u3044\u306a\u3044\u4f01\u696d\u3084\u3001\u9006\u306b\u300c\u9867\u5ba2\u304c\u591a\u3059\u304e\u308b\u300d\u3068\u3044\u3046\u7406\u7531\u304b\u3089\u9867\u5ba2\u60c5\u5831\u306e\u84c4\u7a4d\u304c\u758e\u304b\u306b\u306a\u3063\u3066\u3044\u308b\u4f01\u696d\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u3001\u9867\u5ba2\u60c5\u5831\u3092\u84c4\u7a4d\u3057\u3066\u3044\u306a\u3044\u3068\u3001\u4f55\u3089\u304b\u306e\u30c8\u30e9\u30d6\u30eb\u304c\u3042\u3063\u305f\u3068\u304d\u306b\u5bfe\u5fdc\u3067\u304d\u306a\u3044\u306a\u3069\u306e\u30ea\u30b9\u30af\u304c\u751f\u3058\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001CRM\u3068\u3044\u3046\u9867\u5ba2\u60c5\u5831\u3092\u5165\u529b\u3067\u304d\u308b\u57fa\u76e4\u3092\u6574\u3048\u308b\u3053\u3068\u3067\u3001\u81ea\u7136\u3068\u9867\u5ba2\u60c5\u5831\u304c\u84c4\u7a4d\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u9867\u5ba2\u60c5\u5831\u304c\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b<\/h3>\n<p>CRM\u306f\u3001\u793e\u5185\u306b\u6563\u5728\u3057\u3066\u3044\u308b\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3057\u305f\u3044\u3068\u304d\u306b\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u60c5\u5831\u306e\u7ba1\u7406\u304c\u5c5e\u4eba\u5316\u3057\u3066\u3044\u308b\u3068\u3001\u3044\u3064\u30fb\u8ab0\u304c\u30fb\u3069\u306e\u9867\u5ba2\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u304b\u308f\u304b\u3089\u306a\u3044\u305f\u3081\u3001\u91cd\u8907\u5bfe\u5fdc\u3082\u3057\u304f\u306f\u5bfe\u5fdc\u6f0f\u308c\u306a\u3069\u3092\u62db\u304d\u304b\u306d\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u90e8\u9580\u3054\u3068\u3067\u9867\u5ba2\u60c5\u5831\u306e\u7ba1\u7406\u3092\u3057\u3066\u3044\u308b\u3068\u3001\u90e8\u9580\u9593\u306e\u9023\u643a\u304c\u3067\u304d\u305a\u306b\u52b9\u7387\u304c\u4e0b\u304c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>CRM\u3092\u5c0e\u5165\u3057\u3066\u793e\u5185\u306e\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u3059\u3079\u3066\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u9069\u5207\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3057\u305f\u308a\u3001\u4ed6\u90e8\u9580\u306e\u9867\u5ba2\u60c5\u5831\u3092\u6d3b\u7528\u3057\u3066\u30d5\u30a9\u30ed\u30fc\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>\u696d\u52d9\u52b9\u7387\u5316\u30fb\u696d\u52d9\u306e\u6539\u5584\u304c\u3067\u304d\u308b<\/h3>\n<p>CRM\u306e\u5c0e\u5165\u306b\u3088\u3063\u3066\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308c\u3070\u3001\u696d\u52d9\u306e\u52b9\u7387\u5316\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u9867\u5ba2\u60c5\u5831\u306e\u7ba1\u7406\u304c\u5c5e\u4eba\u5316\u3057\u3066\u3044\u308b\u7d44\u7e54\u306e\u5834\u5408\u3001\u9867\u5ba2\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u4eba\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u62c5\u5f53\u8005\u304c\u4f11\u3093\u3067\u3044\u308b\u3068\u304d\u306b\u8ab0\u3082\u5bfe\u5fdc\u3067\u304d\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u62c5\u5f53\u8005\u306e\u7570\u52d5\u3084\u9000\u8077\u306e\u969b\u306b\u3082\u9867\u5ba2\u60c5\u5831\u3092\u3046\u307e\u304f\u5f15\u304d\u7d99\u3052\u305a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u4f4e\u4e0b\u3084\u5931\u6ce8\u306b\u3064\u306a\u304c\u308b\u5834\u5408\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057CRM\u3067\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u3066\u3044\u308b\u3068\u3001\u305d\u3046\u3057\u305f\u30ea\u30b9\u30af\u3092\u907f\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u904e\u53bb\u306e\u53d6\u5f15\u5c65\u6b74\u30fb\u5546\u8ac7\u5c65\u6b74\u306a\u3069\u304b\u3089\u81ea\u793e\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u305f\u3068\u3048\u3070\u55b6\u696d\u90e8\u9580\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u90e8\u9580\u306e\u30c7\u30fc\u30bf\u3092\u53c2\u8003\u306b\u3057\u3066\u6226\u7565\u3092\u7acb\u3066\u308b\u306a\u3069\u3001\u90e8\u9580\u3092\u6a2a\u65ad\u3057\u3066\u9023\u643a\u3067\u304d\u308b\u305f\u3081\u6210\u679c\u3092\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>\u6226\u7565\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u6d3b\u52d5\u304c\u53ef\u80fd\u306b\u306a\u308b<\/h3>\n<p>CRM\u3067\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u50be\u5411\u306a\u3069\u3092\u5206\u6790\u3067\u304d\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3084\u55b6\u696d\u6d3b\u52d5\u3092\u6226\u7565\u7684\u306b\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u300c\u3053\u306e\u5c5e\u6027\u306e\u9867\u5ba2\u306f\u25cb\u25cb\u3068\u3044\u3046\u8ab2\u984c\u3092\u62b1\u3048\u304c\u3061\u3060\u304b\u3089\u3001\u5546\u54c1A\u3092\u8cfc\u5165\u3057\u3084\u3059\u3044\u300d\u300c\u30b5\u30fc\u30d3\u30b9B\u3092\u5951\u7d04\u3057\u305f\u9867\u5ba2\u306f\u3001\u25cb\u25cb\u3068\u3044\u3046\u63d0\u6848\u3092\u3059\u308b\u3068\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u300d\u306a\u3069\u3092\u628a\u63e1\u3067\u304d\u3001\u4e00\u4eba\u3072\u3068\u308a\u306b\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sfa\/marketing-needs-crm\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u65bd\u7b56\u4e8b\u4f8b4\u9078\u30683\u3064\u306e\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/p>\n<h3>\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/h3>\n<p>CRM\u3067\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u5c5e\u6027\u3084\u8da3\u5473\u55dc\u597d\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305fOne to One\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308c\u3070\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u5f93\u6765\u306f\u3001\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u753b\u4e00\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u4e3b\u6d41\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u305d\u306e\u65b9\u6cd5\u3067\u306f\u3001\u9867\u5ba2\u306b\u3088\u3063\u3066\u306f\u4e0d\u5fc5\u8981\u306a\u60c5\u5831\u304c\u5c4a\u3044\u305f\u308a\u3001\u5fc5\u8981\u306a\u60c5\u5831\u3092\u5fc5\u8981\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5f97\u3089\u308c\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u305f\u3081\u3001\u4e0d\u6e80\u3092\u611f\u3058\u308b\u9867\u5ba2\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>CRM\u306b\u3088\u308a\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308c\u3070\u3001\u9867\u5ba2\u306f\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u3092\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>LTV\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/h3>\n<p>CRM\u306b\u3088\u3063\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u884c\u3067\u304d\u308b\u3068\u3001LTV\u5411\u4e0a\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>LTV\u3068\u306f\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u306e\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u53d6\u5f15\u958b\u59cb\u304b\u3089\u7d42\u4e86\u307e\u3067\u306b\u81ea\u793e\u306b\u3082\u305f\u3089\u3059\u53ce\u76ca\u3092\u610f\u5473\u3057\u307e\u3059\u3002LTV\u306f\u3001\u300c\u9867\u5ba2\u5358\u4fa1\u300d\u300c\u5951\u7d04\u671f\u9593\u300d\u300c\u8cfc\u8cb7\u983b\u5ea6\u300d\u306a\u3069\u304b\u3089\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u305f\u9867\u5ba2\u306f\u300c\u3082\u3046\u4e00\u5ea6\u8cfc\u5165\u3057\u3088\u3046\u300d\u300c\u7d99\u7d9a\u3057\u3066\u4f7f\u7528\u3057\u3088\u3046\u300d\u3068\u3044\u3046\u601d\u8003\u306b\u306a\u308b\u305f\u3081\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u306a\u3063\u305f\u308a\u89e3\u7d04\u3092\u9632\u3044\u3060\u308a\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081LTV\u304c\u5411\u4e0a\u3057\u3001\u81ea\u793e\u306b\u5927\u304d\u306a\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><b>CRM\u65bd\u7b56\u306e\u76ee\u6a19\u8a2d\u5b9a<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CRM\u65bd\u7b56\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u660e\u78ba\u306a\u76ee\u6a19\u3068\u9069\u5207\u306aKPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">KPI\u3092\u6570\u5024\u3068\u3057\u3066\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u304c\u540c\u3058\u65b9\u5411\u3092\u5411\u304d\u3001\u4e00\u8cab\u3057\u305f\u884c\u52d5\u3092\u3068\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><b>\u6210\u529f\u3059\u308b\u305f\u3081\u306e\u76ee\u6a19\u8a2d\u5b9a<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u76ee\u6a19\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u3001\u5177\u4f53\u7684\u304b\u3064\u6e2c\u5b9a\u53ef\u80fd\u306a\u5f62\u3067\u5b9a\u3081\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><b>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u6570<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6708\u9593\u3007\u3007\u4ef6\u306e\u65b0\u898f\u7372\u5f97\u3092\u76ee\u6307\u3059\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306a\u6bcd\u96c6\u56e3\u62e1\u5927\u3092\u56f3\u308a\u307e\u3059\u3002<\/span><\/span><\/p>\n<p><b>\u65e2\u5b58\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u7387<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u56db\u534a\u671f\u3054\u3068\u306b\u3007\uff05\u4ee5\u4e0a\u306e\u518d\u8cfc\u5165\u3092\u76ee\u6a19\u3068\u3057\u3001\u9867\u5ba2\u3068\u306e\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u6027\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/span><\/span><\/p>\n<p><b>\u9867\u5ba2LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5e74\u9593\u25cb\u4e07\u5186\u4ee5\u4e0a\u3092\u76ee\u6307\u3059\u3053\u3068\u3067\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u4fa1\u5024\u6700\u5927\u5316\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/span><\/span><\/p>\n<p><b>\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\uff0f\u30af\u30ea\u30c3\u30af\u7387<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u958b\u5c01\u7387\u25b3\uff05\u3001\u30af\u30ea\u30c3\u30af\u7387\u25a1\uff05\u3092\u6307\u6a19\u3068\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6709\u52b9\u6027\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002<\/span><\/span><\/p>\n<p><b>\u96e2\u8131\u9867\u5ba2\u306e\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u7387<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4f11\u7720\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u5f8c\u3001\u518d\u8cfc\u5165\u7387\u00d7\uff05\u306e\u56de\u5fa9\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u306a\u304a\u3001\u3053\u308c\u3089\u306e\u76ee\u6a19\u306f\u305d\u308c\u305e\u308c\u72ec\u7acb\u3057\u3066\u8ffd\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u9867\u5ba2\u306e\u6700\u521d\u306e\u63a5\u70b9\u304b\u3089\u30ed\u30a4\u30e4\u30eb\u5316\u306b\u81f3\u308b\u307e\u3067\u306e\u4e00\u9023\u306e\u4f53\u9a13\u300d\u3092\u610f\u8b58\u3057\u3066\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65bd\u7b56\u9593\u306b\u9023\u643a\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u3067\u3001KPI\u540c\u58eb\u304c\u88dc\u5b8c\u3057\u5408\u3044\u3001\u3088\u308a\u9ad8\u3044\u52b9\u679c\u3092\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h2>CRM\u65bd\u7b56\u306e\u4ee3\u8868\u4f8b\u4e00\u89a7<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-311898\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2024\/02\/080184aea64a7e27979ba235278446fa-1.jpg\" alt=\"\" width=\"640\" height=\"410\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2024\/02\/080184aea64a7e27979ba235278446fa-1.jpg 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2024\/02\/080184aea64a7e27979ba235278446fa-1-300x192.jpg 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2024\/02\/080184aea64a7e27979ba235278446fa-1-768x492.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" 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href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tool-reviews\/email-delivery-tools\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u304a\u3059\u3059\u3081\u6bd4\u8f0314\u9078\uff5c\u9078\u3073\u65b9\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u89e3\u8aac<\/a><\/p>\n<h3>\u6d41\u5165\u7d4c\u8def\u306e\u53ef\u8996\u5316<\/h3>\n<p>Web\u89e3\u6790\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u308bCRM\u306f\u3001\u9867\u5ba2\u306eWeb\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u7d4c\u8def\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002\u3069\u306e\u3088\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3057\u305f\u306e\u304b\u3001\u3069\u306e\u5916\u90e8\u30b5\u30a4\u30c8\u304b\u3089\u7e4a\u7dad\u3057\u3066\u3044\u304d\u305f\u3044\u306e\u304b\u3001\u3068\u3044\u3063\u305f\u30c7\u30fc\u30bf\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u5f79\u7acb\u3064\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001Web\u30b5\u30a4\u30c8\u306b\u6d41\u5165\u3057\u3066\u304d\u305f\u5f8c\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3067\u304d\u308bCRM\u3082\u3042\u308a\u307e\u3059\u3002Web\u30b5\u30a4\u30c8\u4e0a\u3067\u3069\u306e\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u3066\u3069\u306e\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u306e\u304b\u3001\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u65bd\u7b56<\/h3>\n<p>CRM\u65bd\u7b56\u3092\u884c\u3046\u3068\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u65bd\u7b56\u3092\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306f\u4e00\u4eba\u3072\u3068\u308a\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u753b\u4e00\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u306b\u304f\u3044\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057CRM\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u60c5\u5831\u3092\u5206\u6790\u30fb\u628a\u63e1\u3057\u305f\u3046\u3048\u3067\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u9867\u5ba2\u306f\u300c\u81ea\u5206\u306e\u3053\u3068\u3092\u308f\u304b\u3063\u3066\u304f\u308c\u3066\u3044\u308b\u300d\u300c\u3088\u304f\u8abf\u3079\u3066\u304f\u308c\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u5fc3\u7406\u306b\u306a\u308a\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2 data-start=\"1686\" data-end=\"1709\">CRM\u65bd\u7b56\u3092\u652f\u3048\u308b\u30c4\u30fc\u30eb\u3068\u904b\u7528\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p data-start=\"1711\" data-end=\"1746\">CRM\u65bd\u7b56\u306e\u6210\u529f\u306b\u306f\u3001\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p data-start=\"1748\" data-end=\"1765\">\u9078\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ul data-start=\"1767\" data-end=\"1875\">\n<li data-start=\"1767\" data-end=\"1797\">\n<p data-start=\"1769\" data-end=\"1797\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u304c\u5bb9\u6613\uff08MA\u3084SFA\u3068\u306e\u9023\u643a\u304c\u53ef\u80fd\uff09<\/p>\n<\/li>\n<li data-start=\"1798\" data-end=\"1829\">\n<p data-start=\"1800\" data-end=\"1829\">\u81ea\u52d5\u30a2\u30af\u30b7\u30e7\u30f3\u8a2d\u5b9a\uff08\u30ea\u30de\u30a4\u30f3\u30c9\u30fb\u30ec\u30dd\u30fc\u30c8\u51fa\u529b\uff09\u304c\u3067\u304d\u308b<\/p>\n<\/li>\n<li data-start=\"1830\" data-end=\"1854\">\n<p data-start=\"1832\" data-end=\"1854\">\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u30c7\u30fc\u30bf\u5171\u6709\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u884c\u3048\u308b<\/p>\n<\/li>\n<li data-start=\"1855\" data-end=\"1875\">\n<p data-start=\"1857\" data-end=\"1875\">\u5206\u6790\u30fb\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1877\" data-end=\"2006\">\u4ee3\u8868\u7684\u306aCRM\u30c4\u30fc\u30eb\u306b\u306f <strong data-start=\"1890\" data-end=\"1935\">Salesforce\u3001HubSpot\u3001Mazrica Sales\u3001Zoho CRM<\/strong> \u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<br data-start=\"1944\" data-end=\"1947\" \/>\u4e2d\u3067\u3082 <strong data-start=\"1951\" data-end=\"1968\">Mazrica Sales<\/strong> \u306f\u3001\u55b6\u696d\u73fe\u5834\u306e\u5165\u529b\u8ca0\u62c5\u3092\u8efd\u6e1b\u3057\u3001\u6d3b\u52d5\u30c7\u30fc\u30bf\u3092\u81ea\u52d5\u3067\u84c4\u7a4d\u3067\u304d\u308b\u70b9\u304c\u7279\u9577\u3067\u3059\u3002<\/p>\n<h2>CRM\u65bd\u7b56\u306b\u304a\u3059\u3059\u3081\u306e\u9867\u5ba2\u7ba1\u7406\u30c4\u30fc\u30eb3\u9078<\/h2>\n<p>CRM\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3059\u3079\u3066\u306e\u57fa\u76e4\u3068\u306a\u308bCRM\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u3053\u3067\u3001\u4ee3\u8868\u7684\u306a\u30c4\u30fc\u30eb\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><a id=\"sfa-comparison\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/sfa-comparison\" target=\"_blank\" rel=\"noopener\"><strong>\u25b6\ufe0f\u25b6\ufe0f\u3010\u8cc7\u6599\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3011SFA\/CRM\u6bd4\u8f038\u9078<\/strong><\/a><\/p>\n<h3>1. Mazrica<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-302224\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2017\/08\/80234c5acbdebc48c1e8302115d542c2-1024x660.jpg\" alt=\"\" width=\"800\" height=\"516\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2017\/08\/80234c5acbdebc48c1e8302115d542c2-1024x660.jpg 1024w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2017\/08\/80234c5acbdebc48c1e8302115d542c2-300x193.jpg 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2017\/08\/80234c5acbdebc48c1e8302115d542c2-768x495.jpg 768w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2017\/08\/80234c5acbdebc48c1e8302115d542c2.jpg 1294w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u300cMazrica\uff08\u30de\u30c4\u30ea\u30ab\uff09\u300d\u88fd\u54c1\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u30bb\u30fc\u30eb\u30b9\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u307e\u3067\u306e\u9867\u5ba2\u7ba1\u7406\u3084\u65bd\u7b56\u5b9f\u884c\u3092\u4e00\u6c17\u901a\u8cab\u3067\u884c\u3048\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n<p>\u55b6\u696d\u652f\u63f4\u3084\u9867\u5ba2\u60c5\u5831\u7ba1\u7406\u304c\u3067\u304d\u308bMazrica Sales\u3092\u306f\u3058\u3081\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3084\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u884c\u3067\u304d\u308bMazrica Marketing\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u3092\u4fc3\u9032\u3059\u308bMazrica BI\u306a\u3069\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3059\u3079\u3066\u306e\u30c4\u30fc\u30eb\u3092\u9023\u643a\u3067\u304d\u308b\u305f\u3081\u3001\u4ed6\u306e\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u624b\u9593\u3082\u306a\u304f\u30b9\u30e0\u30fc\u30ba\u306a\u60c5\u5831\u5171\u6709\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u53d7\u6ce8\u524d\u304b\u3089\u53d7\u6ce8\u5f8c\u307e\u3067\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u4e00\u6c17\u901a\u8cab\u3067\u5b9f\u884c\u3067\u304d\u3001\u751f\u7523\u6027\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><a id=\"mazrica-product-set\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/mazrica-product-set\" target=\"_blank\" rel=\"noopener\"><strong>\u25b6\ufe0f\u25b6\ufe0fMazrica Product 5\u70b9\u30bb\u30c3\u30c8\u306e\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/strong><\/a><\/p>\n<h3>2. Salesforce<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/08\/Salesforce-2-e1660037665224.jpg\" alt=\"\" width=\"640\" height=\"283\" \/><\/p>\n<p>\u300cSalesforce\uff08\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\uff09\u300d\u306f\u4e16\u754c\u7684\u306b\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u30b7\u30a7\u30a2\u3092\u8a87\u308a\u3001\u56fd\u5185\u3067\u3082\u5229\u7528\u7387\u304c\u9ad8\u3044\u305f\u3081\u5b89\u5fc3\u3057\u3066\u5c0e\u5165\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>Sales Cloud\u3001Marketing Cloud\u3001Service Cloud\u3068\u3044\u3063\u305f\u30c4\u30fc\u30eb\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u3092\u9023\u643a\u3057\u3066\u5229\u7528\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u591a\u6a5f\u80fd\u306e\u305f\u3081\u4f7f\u3044\u3053\u306a\u3059\u306e\u306b\u6642\u9593\u304c\u304b\u304b\u3063\u305f\u308a\u3001\u81ea\u793e\u4ed5\u69d8\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u305f\u3081\u306b\u306f\u958b\u767a\u8cbb\u304c\u5fc5\u8981\u306b\u306a\u3063\u305f\u308a\u3059\u308b\u70b9\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001Salesforce\u306e\u904b\u7528\u306b\u7279\u5316\u3057\u305f\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u3084\u4ee3\u884c\u4f1a\u793e\u306b\u4f9d\u983c\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u591a\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tool-reviews\/sales-cloud-reputation\">Salesforce\uff08\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\uff09\u306f\u5f79\u306b\u7acb\u305f\u306a\u3044\uff1f\u8a55\u5224\u30fb\u53e3\u30b3\u30df\u30fb\u6599\u91d1\u3092\u7d39\u4ecb<\/a><\/p>\n<h3>3. Zoho CRM<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2021\/04\/zoho-crm-e1697769991902.jpg\" alt=\"\" width=\"640\" height=\"303\" \/><\/p>\n<p>\u300cZoho CRM\u300d\u306f\u3001\u9867\u5ba2\u7ba1\u7406\u3084\u55b6\u696d\u652f\u63f4\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u306a\u3069\u306e\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u305f\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3082\u3063\u3068\u3082\u30ea\u30fc\u30ba\u30ca\u30d6\u30eb\u306a\u30d7\u30e9\u30f3\u306f\u5343\u5186\u53f0\u3067\u5229\u7528\u3067\u304d\u308b\u305f\u3081\u3001\u30b3\u30b9\u30c8\u304c\u6c17\u306b\u306a\u308b\u4f01\u696d\u306b\u3082\u304a\u3059\u3059\u3081\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u6d77\u5916\u88fd\u54c1\u306e\u305f\u3081\u65e5\u672c\u306e\u5546\u7fd2\u6163\u306b\u5408\u3063\u3066\u3044\u306a\u3044\u90e8\u5206\u3084\u3001\u7ffb\u8a33\u304c\u4e0d\u81ea\u7136\u306a\u90e8\u5206\u3082\u3042\u308b\u3068\u3044\u3046\u53e3\u30b3\u30df\u3082\u898b\u53d7\u3051\u3089\u308c\u308b\u305f\u3081\u3001\u5c0e\u5165\u306e\u969b\u306b\u306f\u5341\u5206\u306b\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tool-reviews\/reputation-of-zoho\">Zoho CRM\u3068\u306f\uff1f\u8a55\u5224\u30fb\u53e3\u30b3\u30df\u3068\u4f01\u696d\u306e\u5411\u304d\u4e0d\u5411\u304d\u3092\u5fb9\u5e95\u6bd4\u8f03\uff01<\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u203b\u672c\u30da\u30fc\u30b8\uff0f\u672c\u6587\u66f8\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u4f1a\u793e\u3001\u30ed\u30b4\u3001\u88fd\u54c1\u306e\u56fa\u6709\u540d\u8a5e\u306f\u5404\u793e\u306e\u5546\u53f7\u3001\u5546\u6a19\u3001\u307e\u305f\u306f\u767b\u9332\u5546\u6a19\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u203b\u672c\u8cc7\u6599\u306f\u5404\u793e\u88fd\u54c1\u30da\u30fc\u30b8\u306e\u60c5\u5831(1)\u3092\u3082\u3068\u306b\u4f5c\u6210\u3057\u3066\u3044\u307e\u3059\u3002\u306a\u304a\u3001\u88fd\u54c1\u306e\u5b9f\u969b\u3068\u7570\u306a\u308b\u5834\u5408\u306b\u304a\u3044\u3066\u3082\u3001\u5f0a\u793e\u3067\u306f\u8cac\u4efb\u3092\u8ca0\u3044\u304b\u306d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(1)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">URL<br \/>\n<\/span><a href=\"https:\/\/www.salesforce.com\/jp\/products\/sales\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">https:\/\/www.salesforce.com\/jp\/products\/sales\/<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"https:\/\/www.zoho.com\/jp\/crm\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">https:\/\/www.zoho.com\/jp\/crm\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u203b\u63b2\u8f09\u60c5\u5831\u306f2025\u5e7411\u670813\u65e5\u6642\u70b9\u306e\u3082\u306e\u3067\u3059\u3002\u6700\u65b0\u60c5\u5831\u306b\u3064\u304d\u307e\u3057\u3066\u306f\u3001\u5fc5\u305a\u5404\u793e\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u306e\u3046\u3048\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<h2>CRM\u306e\u5c0e\u5165\u30fb\u6d3b\u7528\u4e8b\u4f8b<\/h2>\n<p>\u3053\u3053\u3067\u306f\u3001CRM\u65bd\u7b56\u3068\u3057\u3066SFA\/CRM\u30c4\u30fc\u30eb\u300cMazrica Sales\u300d\u3092\u5c0e\u5165\u3057\u305f\u4f01\u696d\u306e\u6d3b\u7528\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u3001\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u305f\u969b\u306b\u300c\u3069\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u304c\u6e67\u304d\u3084\u3059\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h3>\u4e8b\u4f8b1. \u30aa\u30d5\u30a3\u30b9\u30ca\u30d3<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2023\/11\/9bbe4e2a98fbbbac07ba13f07af67087-scaled.jpg\" alt=\"\" width=\"640\" height=\"360\" \/><\/p>\n<p>\u30aa\u30d5\u30a3\u30b9\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u30aa\u30d5\u30a3\u30b9\u30ca\u30d3\u682a\u5f0f\u4f1a\u793e\u306f\u3001\u6848\u4ef6\u7ba1\u7406\u30a2\u30d7\u30ea\u3001MA\u30c4\u30fc\u30eb\u3001Excel\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30c4\u30fc\u30eb\u3092\u7528\u3044\u3066\u9867\u5ba2\u60c5\u5831\u3092\u7ba1\u7406\u3057\u3066\u3044\u305f\u3053\u3068\u3067\u52b9\u7387\u6027\u306e\u9762\u3067\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u3053\u3067Mazrica Sales\u3068Mazrica Marketing\u3092\u5c0e\u5165\u3057\u3001\u9867\u5ba2\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406\u3092\u56f3\u308b\u3053\u3068\u306b\u3002\u300d<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bb\u30fc\u30eb\u30b9\u30d7\u30ed\u30bb\u30b9\u3092\u4e00\u6c17\u901a\u8cab\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5546\u8ac7\u60c5\u5831\u3092\u30e1\u30fc\u30eb\u914d\u4fe1\u306b\u6d3b\u7528\u3059\u308b\u306a\u3069\u3001\u30c4\u30fc\u30eb\u9593\u3067\u30c7\u30fc\u30bf\u9023\u643a\u3092\u3057\u3066\u65bd\u7b56\u306b\u6d3b\u304b\u3059\u3053\u3068\u306b\u3082\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001\u524d\u5e74\u6bd4\u3067\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u3055\u3089\u306b\u793e\u5185\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3057\u305f\u3002<\/p>\n<h3>\u4e8b\u4f8b2.\u5b66\u7814\u30b9\u30bf\u30c7\u30a3\u30a8<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2023\/09\/82fa59839deb0491d9edfeb9bd9077ad.jpg\" alt=\"\" width=\"640\" height=\"333\" 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