{"id":23658,"date":"2021-06-10T10:18:44","date_gmt":"2021-06-10T01:18:44","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=23658"},"modified":"2021-06-10T10:18:44","modified_gmt":"2021-06-10T01:18:44","slug":"customer-marketing","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/marketing\/customer-marketing","title":{"rendered":"\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u91cd\u8981\u306a\u7406\u7531\u3084\u65bd\u7b56\u4e8b\u4f8b\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u4e00\u822c\u7684\u306b\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u805e\u304f\u3068\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u7372\u5f97\uff09\u3084\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u80b2\u6210\uff09\u306a\u3069\u65b0\u898f\u306e\u30ea\u30fc\u30c9\u306b\u5bfe\u3059\u308b\u65bd\u7b56\u3092\u601d\u3044\u6d6e\u304b\u3079\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30d5\u30a9\u30ed\u30fc\u3084\u30b5\u30dd\u30fc\u30c8\u306f\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u300d\u304c\u62c5\u5f53\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u304c\u5f37\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305d\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8981\u7d20\u3092\u8ffd\u52a0\u3057\u305f\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u304c\u3001\u4eca\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u95a2\u9023\u8a18\u4e8b\uff1a<\/span><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tool-reviews\/customer-success-tool\"><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30c4\u30fc\u30eb12\u9078\uff5c\u9867\u5ba2\u7ba1\u7406\u306b\u5fc5\u8981\u306a\u30c4\u30fc\u30eb\u3068\u306f\uff1f<\/span><\/a><\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6982\u8981\u3092\u8e0f\u307e\u3048\u3001\u59cb\u3081\u65b9\u3084\u65bd\u7b56\u5185\u5bb9\u306a\u3069\u3092\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u3088\u308a\u6df1\u3081\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u4eba\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-marketing-option\" target=\"_blank\" rel=\"noopener\"><b>\u25b6\u25b6\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u52b9\u7387\u7684\u306b\u884c\u3046\u305f\u3081\u306eMA\u30c4\u30fc\u30eb\u300cMazrica Marketing\u300d\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u304b\u3089<\/b><\/a><\/p>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23662\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2021\/06\/john-schnobrich-2FPjlAyMQTA-unsplash-e1623167546919.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2021\/06\/john-schnobrich-2FPjlAyMQTA-unsplash-e1623167546919.jpg 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2021\/06\/john-schnobrich-2FPjlAyMQTA-unsplash-e1623167546919-300x200.jpg 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2021\/06\/john-schnobrich-2FPjlAyMQTA-unsplash-e1623167546919-768x512.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><b>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/b><span style=\"font-weight: 400;\">\u3068\u306f\u3001<strong>\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>\u3092\u884c\u3044\u3001<\/span><span style=\"font-weight: 400;\"><strong>LTV\u5411\u4e0a<\/strong>\u3084<strong>\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a<\/strong>\u3092\u76ee\u6307\u3059\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u8cfc\u5165\u5f8c\uff08\u5951\u7d04\u5f8c\uff09\u306b\u3082<strong>\u9069\u5207\u306b\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u95a2\u4fc2\u6027\u3092\u69cb\u7bc9\u3059\u308b<\/strong>\u3053\u3068\u304c\u975e\u5e38\u306b\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u65b0\u898f\u30ea\u30fc\u30c9\u306b\u5bfe\u3059\u308b\u3082\u306e\u3067\u3057\u305f\u304c\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u305f\u3081\u3001\u624b\u6cd5\u3084\u65bd\u7b56\u5185\u5bb9\u3082\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u53c2\u8003\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/what-is-customer-acquisition#i-6\">\u65b0\u898f\u9867\u5ba2\u30fb\u65e2\u5b58\u9867\u5ba2\u305d\u308c\u305e\u308c\u306b\u3068\u3063\u3066\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u308b\u306b\u306f\uff1f<\/a><\/span><\/p>\n<h2><b>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u95a2\u4fc2<\/b><\/h2>\n<p>\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30d5\u30a9\u30ed\u30fc\u3068\u3044\u3046\u89b3\u70b9\u3067\u306f\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u5e83\u304c\u308b\u4e2d\u3067\u3001\u9867\u5ba2\u306e\u6210\u529f\u4f53\u9a13\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306f\u5b58\u5728\u611f\u3092\u5f37\u3081\u3066\u3044\u307e\u3059\u3088\u306d\u3002<\/p>\n<p>\u5b9f\u306f\u3001<span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u9593\u306b\u306f\u3001\u91cd\u8981\u306a\u95a2\u4fc2\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p>\u3053\u3053\u3067\u6539\u3081\u3066\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306b\u3064\u3044\u3066\u5c11\u3057\u304a\u3055\u3089\u3044\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3068\u306f\uff1f<\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3068\u306f\u3001\u81ea\u793e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u8cfc\u5165\u30fb\u5c0e\u5165\u3057\u305f\u9867\u5ba2\u304c\u6210\u529f\u3067\u304d\u308b\u3088\u3046\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u6307\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u30b5\u30dd\u30fc\u30c8\u5185\u5bb9\u306f\u3001\uff11on\uff11\u306e\u6d3b\u7528\u652f\u63f4\u304b\u3089\u30e1\u30eb\u30de\u30ac\u3067\u306e\u60c5\u5831\u767a\u4fe1\u306a\u3069\u591a\u5c90\u306b\u6e21\u308a\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u30cf\u30a4\u30bf\u30c3\u30c1\u30fb\u30ed\u30fc\u30bf\u30c3\u30c1\u30fb\u30c6\u30c3\u30af\u30bf\u30c3\u30c1\u306e\u300c\u30bf\u30c3\u30c1\u30e2\u30c7\u30eb\u300d\u306f\u3001\u4ee3\u8868\u7684\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u624b\u6cd5\u3068\u3057\u3066\u6d78\u900f\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<h4><strong>\u30cf\u30a4\u30bf\u30c3\u30c1<\/strong><\/h4>\n<p>\u5927\u53e3\u3084LTV\u304c\u9ad8\u3044\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u624b\u539a\u304f\u30b5\u30dd\u30fc\u30c8\u3092\u3059\u308b\uff08\u4f8b\uff1a\u5b9a\u671f\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306a\u3069\uff09<\/p>\n<p>\u30cf\u30a4\u30bf\u30c3\u30c1\u306f\u9867\u5ba2\u6570\u304c\u5c11\u306a\u3044\u305f\u3081\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3055\u305b\u3066\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u6df1\u3044\u95a2\u4fc2\u6027\u3092\u69cb\u7bc9\u3067\u304d\u308b\u305f\u3081\u3001\u9867\u5ba2\u306e\u89e3\u7d04\u7387\u306f\u4e0b\u304c\u308a\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3082\u6210\u529f\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4><strong>\u30ed\u30fc\u30bf\u30c3\u30c1<\/strong><\/h4>\n<p>\u4e2d\u9593\u5c64\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u307e\u3068\u3081\u3066\u540c\u4e00\u306e\u5bfe\u5fdc\u3092\u3059\u308b\uff08\u4f8b\uff1a\u30bb\u30df\u30ca\u30fc\u30fb\u30a6\u30a7\u30d3\u30ca\u30fc\u3001\u500b\u5225\u30c1\u30e3\u30c3\u30c8\u306a\u3069<\/p>\n<p>\u30ed\u30fc\u30bf\u30c3\u30c1\u3068\u3001\u4ee5\u4e0b\u306e\u30c6\u30c3\u30af\u30bf\u30c3\u30c1\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u306f\u5927\u304d\u306aLTV\u3092\u751f\u307f\u51fa\u3057\u307e\u305b\u3093\u304c\u3001\u6570\u304c\u591a\u3044\u305f\u3081\u307e\u3068\u307e\u308c\u3070\u305d\u308c\u306a\u308a\u306e\u53ce\u76ca\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4><strong>\u30c6\u30c3\u30af\u30bf\u30c3\u30c1<\/strong><\/h4>\n<p>LTV\u304c\u4f4e\u3044\u9867\u5ba2\u5c64\u306b\u5bfe\u3057\u3066\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u4f7f\u3044\u307e\u3068\u3081\u3066\u5bfe\u5fdc\u3059\u308b\uff08\u4f8b\uff1a\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3001FAQ\u30da\u30fc\u30b8\u4f5c\u6210\u306a\u3069\uff09<\/p>\n<p>\u30ed\u30fc\u30bf\u30c3\u30c1\u30fb\u30c6\u30c3\u30af\u30bf\u30c3\u30c1\u306f\u30cf\u30a4\u30bf\u30c3\u30c1\u307b\u3069\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u3053\u3068\u304c\u591a\u304f\u3001\u9867\u5ba2\u3092\u53d6\u308a\u3053\u307c\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3053\u3067\u5168\u3066\u306e\u9867\u5ba2\u5c64\u306b\u307e\u3093\u3079\u3093\u306a\u304f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u6cd5\u304c\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306b\u3064\u3044\u3066\u306e\u8a73\u3057\u3044\u89e3\u8aac\u306f\u3053\u3061\u3089\uff01\uff5b\u5177\u4f53\u7684\u306b\u4f55\u3092\u3059\u308b\u306e\u304b\uff1f\u6210\u529f\u4e8b\u4f8b\u306f\uff1f\uff5d<strong><br \/>\n<\/strong>\u95a2\u9023\u8a18\u4e8b\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/column\/what-is-customer-success\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3068\u306f | \u5177\u4f53\u7684\u306a\u696d\u52d9\u304b\u3089\uff12\u3064\u306e\u610f\u8b58\u3059\u3079\u304d\u3053\u3068\u307e\u3067<\/a><\/li>\n<li><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/customer-success-kpi-kgi\"><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9(CS)\u306eKPI\u30fbKGI\u3068\u306f\uff1f\u76ee\u6a19\u8a2d\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7d39\u4ecb<\/span><\/a><\/li>\n<\/ul>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u306a\u7406\u7531<\/h2>\n<p>\u305d\u308c\u3067\u306f\u306a\u305c\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u65bd\u7b56\u3067\u3042\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u305f\u306e\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u306e\u7406\u7531\u306b\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u3066\u4e8c\u3064\u306e\u539f\u56e0\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u306f\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3088\u308a\u30b3\u30b9\u30c8\u304c\u4f4e\u3044\u304b\u3089<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3082\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3082\u3069\u3061\u3089\u3082\u5927\u5207\u3067\u3059\u304c\u3001\u300c\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u30b3\u30b9\u30c8\u306e5\u500d\u304b\u304b\u308b\u300d\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3092\u300c1:5\u306e\u6cd5\u5247\u300d\u3068\u3044\u3044\u3001\u5c11\u306a\u3044\u6295\u8cc7\u3067\u5229\u76ca\u3092\u7372\u5f97\u3067\u304d\u308b\u898b\u8fbc\u307f\u306e\u3042\u308b\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u5225\u306e\u8a00\u3044\u65b9\u3067\u306f\u300c5:25\u306e\u6cd5\u5247\u300d\u3068\u3044\u3046\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u300c5\uff05\u306e\u9867\u5ba2\u96e2\u308c\u3092\u6539\u5584\u3059\u308b\u3068\u5229\u76ca\u7387\u304c25\uff05\u30a2\u30c3\u30d7\u3059\u308b\u300d\u3068\u3044\u3046\u6cd5\u5247\u3067\u3059\u3002<\/p>\n<p>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u306f\u3001\u5e83\u544a\u8cbb\u3092\u306f\u3058\u3081\u3001\u6642\u9593\u3084\u52b4\u529b\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u5143\u3005\u95a2\u4fc2\u6027\u3042\u308b\u65e2\u5b58\u9867\u5ba2\u306a\u3089\u3001\u5c11\u306a\u3044\u30b3\u30b9\u30c8\u3067\u6b21\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f01\u696d\u306e\u6210\u9577\u306b\u65b0\u898f\u7372\u5f97\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u304c\u3001\u5b89\u5b9a\u3057\u305f\u5229\u76ca\u3092\u5f97\u308b\u306b\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3057\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u80b2\u3066\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u89b3\u70b9\u304b\u3089\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u91cd\u8981\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/what-is-customer-acquisition\">\u9867\u5ba2\u7372\u5f97\u306e\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3068\u306f\uff1f\u65b0\u898f\u958b\u62d3\u304b\u3089\u30ea\u30d4\u30fc\u30bf\u30fc\u7372\u5f97\u307e\u3067\u5fb9\u5e95\u7406\u89e3<\/a><\/p>\n<h3>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u304b\u3089<\/h3>\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u306f\u3001\u30b5\u30d6\u30b9\u30af\u3068\u7565\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u5b9a\u984d\u6599\u91d1\u3092\u652f\u6255\u3048\u3070\u652f\u6255\u3063\u3066\u3044\u308b\u671f\u9593\u306f\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3067\u304d\u308b\u30b7\u30b9\u30c6\u30e0\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/knowledge\/about-subscription-business\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3068\u306f\uff1f\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3084\u7a2e\u985e\u3092\u5fb9\u5e95\u89e3\u8aac<\/a><\/p>\n<p>\u97f3\u697d\u3084\u52d5\u753b\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u306e\u666e\u53ca\u3092\u306f\u3058\u3081\u3001<span style=\"font-weight: 400;\">toB\u5411\u3051\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306a\u3069\u3067\u3082\u3001<\/span>\u3053\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u5897\u52a0\u3057\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u5897\u52a0\u306b\u4f34\u3044\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u3082\u4e0a\u304c\u3063\u3066\u304d\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u65b0\u898f\u7372\u5f97\u306f\u3082\u3061\u308d\u3093\u3001\u9867\u5ba2\u306b\u5951\u7d04\u3092\u7d99\u7d9a\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u306b\u3088\u3063\u3066\u53ce\u76ca\u57fa\u76e4\u306e\u5b89\u5b9a\u3092\u56f3\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5951\u7d04\u89e3\u9664\u3092\u963b\u6b62\u3057\u3001\u4e00\u5b9a\u4ee5\u4e0a\u306e\u58f2\u308a\u4e0a\u3052\u3092\u7dad\u6301\u3057\u7d9a\u3051\u308b\u306b\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u975e\u5e38\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u3067\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3067\u89e3\u7d04\u7387\u3092\u4e0b\u3052\u308b\u65b9\u6cd5\u3082\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/customer-success\/about-churn-rate\">\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u89e3\u7d04\u7387\uff09\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u30686\u3064\u306e\u6539\u5584\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/p>\n<h3>\u65e2\u5b58\u9867\u5ba2\u304c\u65b0\u898f\u9867\u5ba2\u3092\u547c\u3076\u304b\u3089<\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u306f\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u30fb\u80b2\u6210\u306b\u3042\u308a\u307e\u3059\u304c\u3001\u5b9f\u306f\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u306e\u52b9\u679c\u3082\u671f\u5f85\u3067\u304d\u308b\u5074\u9762\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u8fd1\u5e74\u3001\u30b9\u30de\u30db\u3084SNS\u304c\u6d78\u900f\u3057\u305f\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u6c17\u8efd\u306b\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u611f\u60f3\u3092\u753b\u50cf\u30fb\u52d5\u753b\u4ed8\u304d\u3067\u767a\u4fe1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u3046\u3057\u305f\u9867\u5ba2\u306e\u751f\u306e\u58f0\u306f\u3001\u4f01\u696d\u3068\u306f\u3064\u306a\u304c\u308a\u306e\u306a\u304b\u3063\u305f\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u307e\u3067\u5c4a\u304f\u6a5f\u4f1a\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002 \u7279\u306b\u4e00\u5b9a\u306e\u8a55\u4fa1\u3092\u53d7\u3051\u3066\u3044\u308b\u5f71\u97ff\u529b\u306e\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u6295\u7a3f\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306b\u76f4\u63a5\u5c4a\u304f\u3060\u3051\u3067\u306a\u304f\u3001\u3055\u3089\u306a\u308b\u62e1\u6563\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5e83\u304c\u308a\u304c\u5927\u304d\u3051\u308c\u3070\u5927\u304d\u3044\u307b\u3069\u3001\u65b0\u305f\u306a\u6f5c\u5728\u9867\u5ba2\u5c64\u306e\u76ee\u306b\u89e6\u308c\u308b\u53ef\u80fd\u6027\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002\u8208\u5473\u3092\u6301\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u4e3b\u7684\u306b\u88fd\u54c1\u7d39\u4ecb\u30da\u30fc\u30b8\u3084\u53e3\u30b3\u30df\u3092\u691c\u7d22\u3059\u308b\u304d\u3063\u304b\u3051\u306b\u3082\u306a\u308a\u5f97\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u9867\u5ba2\u306e\u81ea\u767a\u7684\u306a\u53e3\u30b3\u30df\u6d3b\u52d5\u306f\u3001\u4f01\u696d\u304c\u4ecb\u5165\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u3092\u5e83\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u672c\u5f53\u306e\u4f7f\u3044\u5fc3\u5730\u3092\u77e5\u308b\u8cb4\u91cd\u306a\u6a5f\u4f1a\u3068\u306a\u308a\u3001\u7d50\u679c\u3068\u3057\u3066\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u306e\u5f8c\u62bc\u3057\u306b\u3082\u3064\u306a\u304c\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u52b9\u679c<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23659\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2021\/06\/ux-indonesia-w00FkE6e8zE-unsplash-e1623167578806.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2021\/06\/ux-indonesia-w00FkE6e8zE-unsplash-e1623167578806.jpg 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2021\/06\/ux-indonesia-w00FkE6e8zE-unsplash-e1623167578806-300x200.jpg 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2021\/06\/ux-indonesia-w00FkE6e8zE-unsplash-e1623167578806-768x512.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c0e\u5165\u3059\u308b\u3068\u3001\u3069\u306e\u3088\u3046\u306a\u52b9\u679c\u30fb\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u3089\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u4e3b\u306a\u52b9\u679c\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a<\/strong><\/h3>\n<p>\u671f\u5f85\u3067\u304d\u308b\u52b9\u679c\u306e\u4e00\u3064\u76ee\u304c\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a\u3067\u3059\u3002<\/p>\n<p>\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u306f\u5fe0\u8aa0\u5fc3\u3084\u611b\u7740\u3092\u610f\u5473\u3057\u307e\u3059\u304c\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3068\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u3066\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u306f\u3001\u89e3\u7d04\u7387\u3092\u4e0b\u3052\u305f\u308a\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u6210\u529f\u3055\u305b\u305f\u308a\u3059\u308b\u52b9\u679c\u306b\u3082\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sales\/about-upsell\">\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u306f?\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306e\u9055\u3044\u30fb\u5177\u4f53\u4e8b\u4f8b\u3092\u89e3\u8aac<\/a><\/p>\n<h3><strong>\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97<\/strong><\/h3>\n<p>\u4e00\u898b\u3059\u308b\u3068\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u65b0\u898f\u30ea\u30fc\u30c9\u3068\u95a2\u4fc2\u3059\u308b\u306e\u304b\u7591\u554f\u3092\u6301\u3064\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u5411\u4e0a\u3057\u305f\u9867\u5ba2\u306f\u3001\u826f\u3044\u53e3\u30b3\u30df\u3092\u767a\u4fe1\u3057\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>\u5bb6\u65cf\u3084\u53cb\u4eba\u306b\u5bfe\u3057\u3066\u826f\u3044\u53e3\u30b3\u30df\u3092\u8a71\u3057\u3066\u304f\u308c\u305f\u308a\u3001\u53e3\u30b3\u30df\u30fb\u8a55\u5224\u304cSNS\u3067\u62e1\u6563\u3055\u308c\u305f\u308a\u3059\u308b\u3068\u3001\u6f5c\u5728\u5c64\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u523a\u6fc0\u3057\u3066\u304f\u308c\u308b\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/methods-of-lead-generation\">\u30ea\u30fc\u30c9\u7372\u5f97\u3068\u306f\uff1f7\u3064\u306e\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u5ba2\uff09\u7372\u5f97\u65b9\u6cd5\u3092\u89e3\u8aac\uff01<\/a><\/p>\n<h3><strong>\u30b3\u30b9\u30c8\u306e\u9069\u6b63\u5316<\/strong><\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u754c\u9688\u3067\u306f\u77e5\u540d\u5ea6\u306e\u9ad8\u3044\u300c1\uff1a5\u306e\u6cd5\u5247\u300d\u306b\u3042\u308b\u3088\u3046\u306b\u3001\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\u30b3\u30b9\u30c8\u306f\u65e2\u5b58\u9867\u5ba2\u7dad\u6301\u306e\u30b3\u30b9\u30c8\u3068\u6bd4\u8f03\u3057\u30665\u500d\u306b\u3082\u306a\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u306f\u65b0\u898f\u958b\u62d3\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u304c\u3001\u30b3\u30b9\u30c8\u3092\u6291\u3048\u3066\u5229\u76ca\u3092\u5411\u4e0a\u3055\u305b\u308b\u3068\u3044\u3063\u305f\u8996\u70b9\u3067\u306f\u65e2\u5b58\u9867\u5ba2\u7dad\u6301\u306f\u6b20\u304b\u305b\u306a\u3044\u3082\u306e\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u30b3\u30b9\u30c8\u306e\u9069\u6b63\u5316\u3092\u56f3\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/what-is-cac\">CAC\uff08\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff09\u3068\u306f?CPA\u3068\u306e\u9055\u3044\u3084\u8a08\u7b97\u65b9\u6cd5\u3068\u52b9\u679c\u7684\u306a\u524a\u6e1b\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/span><\/p>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u59cb\u3081\u65b9<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23663 size-large\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2021\/06\/ux-indonesia-ywwuOBJy60c-unsplash-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" \/><\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u308b\u306b\u3042\u305f\u3063\u3066\u3001\u307e\u305a\u306f<strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u69cb\u7bc9<\/strong>\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u672c\u6c17\u3067\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u306e\u3067\u3042\u308c\u3070\u591a\u304f\u306e\u30ea\u30bd\u30fc\u30b9\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u9069\u5207\u306a\u4eba\u6750\u914d\u7f6e\u304c\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u308b\u969b\u306b\u306f\u3001\u81ea\u793e\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3084\u9ad8\u3044\u9867\u5ba2\u3084\u4eca\u307e\u3067\u306e<strong>LTV\u304c\u9ad8\u3044\u9867\u5ba2\u3092\u898b\u3064\u3051\u308b\u3053\u3068<\/strong>\u3082\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/management\/lifetime-value\">LTV\uff08Life Time Value\/\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\uff1f\u610f\u5473\u3068\u8a08\u7b97\u65b9\u6cd5\uff5cLTV\u5411\u4e0a\u306b\u6709\u52b9\u306a\u55b6\u696d\u6226\u7565<\/a><\/p>\n<p>\u71b1\u5fc3\u306a\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u81ea\u767a\u7684\u306b\u6d3b\u7528\u65b9\u6cd5\u3092\u898b\u51fa\u3060\u3057\u305f\u308a\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u63a8\u5968\u3057\u3066\u304f\u308c\u305f\u308a\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6838\u3092\u62c5\u3046\u5b58\u5728\u3068\u306a\u3063\u3066\u304f\u308c\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u71b1\u5fc3\u306a\u30e6\u30fc\u30b6\u30fc\u306e\u3053\u3068\u3092\u201c\u64c1\u8b77\u8005\u30fb\u4ee3\u5f01\u8005\u201d\u3068\u3044\u3063\u305f\u610f\u5473\u3092\u3082\u3064\u300c\u30a2\u30c9\u30dc\u30b1\u30a4\u30c9\u300d\u3068\u547c\u3073\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9867\u5ba2\u306f\u30a2\u30c9\u30dc\u30b1\u30a4\u30c9\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u305f\u3081\u3001\u58f0\u3092\u304b\u3051\u3066\u304a\u304f\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u5229\u7528\u983b\u5ea6\u304c\u9ad8\u3044<\/li>\n<li>\u5951\u7d04\u671f\u9593\u304c\u9577\u3044<\/li>\n<li>SNS\u3084\u30d6\u30ed\u30b0\u3067\u81ea\u793e\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u3064\u3044\u3066\u8a00\u53ca\u3057\u3066\u3044\u308b<\/li>\n<li>NPS\u306e\u8abf\u67fb\u3067\u300c\u63a8\u5968\u8005\u300d\u306e\u7d50\u679c\u3060\u3063\u305f<\/li>\n<\/ul>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u308b\u3068\u304d\u306b\u306f\u7d44\u7e54\u6574\u5099\u3060\u3051\u3067\u306a\u304f\u3001\u30a2\u30c9\u30dc\u30b1\u30a4\u30c9\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u5fd8\u308c\u305a\u306b\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong><a id=\"customer-marketing-senses-serviceguide\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-serviceguide\" target=\"_blank\" rel=\"noopener\">\u25b6\u25b6\u3010\u91cd\u8981\u9867\u5ba2\u3092\u898b\u9003\u3055\u306a\u3044\u3011\u9867\u5ba2\u60c5\u5831\u306e\u7ba1\u7406\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\u306b\u6b20\u304b\u305b\u306a\u3044\u30c4\u30fc\u30eb\u306f\u3053\u3061\u3089\uff01<\/a><\/strong><\/p>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23660 size-large\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2021\/06\/antenna-cw-cj_nFa14-unsplash-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" \/><\/p>\n<p>\u3053\u3053\u304b\u3089\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u5b9f\u65bd\u3059\u308b\u5177\u4f53\u7684\u306a\u65bd\u7b56\u5185\u5bb9\u3001\u6a5f\u80fd\u3084\u5f79\u5272\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u7d39\u4ecb\u3059\u308b\u65bd\u7b56\u4ee5\u5916\u306b\u3082\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u554f\u308f\u305a\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3068\u308a\u308f\u3051\u4ee3\u8868\u7684\u306a\u3082\u306e\u3092\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0<\/h3>\n<p>\u4e00\u3064\u76ee\u306b\u7d39\u4ecb\u3059\u308b\u306e\u304c\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u3059\u3002<\/p>\n<p>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3068\u306f\u3001\u9867\u5ba2\u306b\u81ea\u793e\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u6a5f\u80fd\u3084\u4f7f\u3044\u65b9\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u4fa1\u5024\u3092\u898b\u51fa\u3060\u3057\u3066\u3082\u3089\u3044\u3001\u904b\u7528\u3092\u5b9a\u7740\u3057\u3066\u3082\u3089\u3046\u3088\u3046\u652f\u63f4\u3059\u308b\u65bd\u7b56\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306b\u306f\u3001\u5177\u4f53\u7684\u306b\u4ee5\u4e0b\u306e\u53d6\u7d44\u307f\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5c0e\u5165\u652f\u63f4\u3001\u904b\u7528\u652f\u63f4<\/li>\n<li>\u5b9a\u671f\u30df\u30fc\u30c6\u30a3\u30f3\u30b0<\/li>\n<li>\u30bb\u30df\u30ca\u30fc\uff08\u30a6\u30a7\u30d3\u30ca\u30fc\uff09\u3084\u52c9\u5f37\u4f1a\u306e\u958b\u50ac<\/li>\n<li>\u30de\u30cb\u30e5\u30a2\u30eb\u4f5c\u6210\u3001\u914d\u4fe1<\/li>\n<li>\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u306e\u4f5c\u6210<\/li>\n<li>FAQ\u30da\u30fc\u30b8\u306e\u4f5c\u6210<\/li>\n<\/ul>\n<p><b>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u6a5f\u80fd\u30fb\u5f79\u5272<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306b\u306f\u3001\u5c0e\u5165\u76f4\u5f8c\u306e\u4e01\u5be7\u306a\u30b5\u30dd\u30fc\u30c8\u3067\u9867\u5ba2\u306b\u4f7f\u3044\u65b9\u3084\u6d3b\u7528\u65b9\u6cd5\u3092\u899a\u3048\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u65e9\u671f\u89e3\u7d04\u3092\u9632\u3050\u3068\u3044\u3046\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3092\u884c\u308f\u305a\u306b\u9867\u5ba2\u306b\u4e38\u6295\u3052\u3057\u3066\u3044\u308b\u3068\u300c\u4f7f\u3044\u65b9\u304c\u5206\u304b\u3089\u306a\u3044\u300d\u300c\u3053\u306e\u6a5f\u80fd\u3057\u304b\u4f7f\u308f\u306a\u3044\u304b\u3089\u3001\u3082\u3063\u3068\u7c21\u6613\u7684\u306a\u30c4\u30fc\u30eb\u3067\u826f\u3044\u306e\u3067\u306f\uff1f\u300d\u3068\u5224\u65ad\u3055\u308c\u3066\u3057\u307e\u3044\u3001\u89e3\u7d04\u306b\u3064\u306a\u304c\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u4e8b\u614b\u3092\u9632\u3050\u305f\u3081\u306b\u3082\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u5fc5\u8981\u306a\u306e\u3067\u3059\u3002<\/p>\n<h3>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n<p>\u305c\u3072\u53d6\u308a\u7d44\u307f\u305f\u3044\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u4e8c\u3064\u76ee\u304c\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002<br \/>\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\uff1d\u7dad\u6301\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3002<\/p>\n<p>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u914d\u4fe1<\/li>\n<li>\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u62db\u5f85<\/li>\n<li>\u7d99\u7d9a\u5229\u7528\u6848\u5185\u306e\u914d\u4fe1<\/li>\n<li>\u30af\u30ec\u30fc\u30e0\u3084\u8981\u671b\u3078\u306e\u5bfe\u5fdc<\/li>\n<li>\u9867\u5ba2\u5206\u6790\u3092\u57fa\u306b\u3057\u305f\u30d7\u30ed\u30c0\u30af\u30c8\u6539\u826f<\/li>\n<\/ul>\n<h4><b>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6a5f\u80fd\u30fb\u5f79\u5272<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u5c0e\u5165\u5f8c\u3082\u9867\u5ba2\u3068\u30b3\u30f3\u30bf\u30af\u30c8\u3092\u3068\u308a\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5408\u3046\u63d0\u6848\u3084\u30d5\u30a9\u30ed\u30fc\u3092\u884c\u3044\u3001\u7d99\u7d9a\u7684\u306b\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u3092\u884c\u3063\u3066\u3082\u3089\u3046\u3088\u3046\u306b\u3059\u308b\u5f79\u5272\u3092\u6301\u3061\u307e\u3059\u3002<\/span><\/p>\n<p>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u7dad\u6301\u304c\u76ee\u7684\u306e\u305f\u3081\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3082\u3057\u304f\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u884c\u3044\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u65bd\u7b56\u306e\u5b9f\u884c\u304c\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/knowledge\/retention-marketing\">\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u305d\u306e\u52b9\u679c\u3068\u5177\u4f53\u7684\u306a\u65bd\u7b56\u304b\u3089\u5b66\u307c\u3046<\/a><\/p>\n<h3>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u904b\u55b6\uff08\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09<\/h3>\n<p>\u6b21\u306b\u7d39\u4ecb\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u904b\u55b6\u3067\u3059\u3002<\/p>\n<p>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u306f\u9867\u5ba2\u540c\u58eb\u304c\u4ea4\u6d41\u3067\u304d\u308b\u5834\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cea\u554f\u306b\u5225\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u7b54\u3048\u305f\u308a\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u5171\u6709\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u540c\u58eb\u306e\u3064\u306a\u304c\u308a\u3092\u6df1\u3081\u3066\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u65bd\u7b56\u304c\u5f53\u3066\u306f\u307e\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u958b\u8a2d\u3001\u904b\u55b6<\/li>\n<li>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u53c2\u52a0\u306e\u4fc3\u9032<\/li>\n<li>\u30a2\u30f3\u30b1\u30fc\u30c8\u5b9f\u65bd<\/li>\n<li>\u63b2\u793a\u677f\u958b\u8a2d<\/li>\n<li>\u30aa\u30d5\u30e9\u30a4\u30f3\u30a4\u30d9\u30f3\u30c8\u306e\u958b\u50ac<\/li>\n<\/ul>\n<h4><b>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u904b\u55b6\uff08\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u306e\u6a5f\u80fd\u30fb\u5f79\u5272<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u904b\u55b6\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u3092\u81ea\u793e\u306e\u30d5\u30a1\u30f3\u306b\u80b2\u3066\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p>\u5148\u307b\u3069\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u624b\u6cd5\u306b\u3064\u3044\u30663\u3064\u306e\u30bf\u30c3\u30c1\u30e2\u30c7\u30eb\u3092\u7d39\u4ecb\u3057\u307e\u3057\u305f\u304c\u3001\u8fd1\u5e74\u3067\u306f\u305d\u306e3\u3064\u306b\u8ffd\u52a0\u3067\u300c\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30bf\u30c3\u30c1\u300d\u304c\u52a0\u308f\u308b\u307b\u3069\u3001\u76db\u308a\u4e0a\u304c\u308a\u3092\u898b\u305b\u3066\u3044\u308b\u65bd\u7b56\u3067\u3059\u3002<\/p>\n<p>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u3069\u3061\u3089\u3082\u53ef\u80fd\u306a\u306e\u3067\u3001\u65bd\u7b56\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u884c\u3046\u3068\u3055\u3089\u306b\u52b9\u679c\u304c\u5897\u3059\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5f0a\u793e\u3067\u306f\u3001Mazrica\u88fd\u54c1\u3092\u5c0e\u5165\u3044\u305f\u3060\u3044\u3066\u3044\u308b\u3054\u5951\u7d04\u8005\u69d8\u304c\u53c2\u52a0\u3067\u304d\u308b\u30e6\u30fc\u30b6\u30fc\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u904b\u55b6\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u88fd\u54c1\u6d3b\u7528\u306e\u30b3\u30c4\u3084\u3001\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u306b\u3064\u3044\u3066\u3001\u60c5\u5831\u4ea4\u63db\u3092\u65e5\u3005\u884c\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u904b\u55b6\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u540c\u58eb\u306e\u6a2a\u306e\u3064\u306a\u304c\u308a\u3092\u4f5c\u308a\u306a\u304c\u3089\u3001\u81ea\u793e\u3078\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/community-for-customer-success\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u904b\u55b6\u306e\u30dd\u30a4\u30f3\u30c8\u3068KPI\u3092\u89e3\u8aac<\/a><\/p>\n<h3><b>VOC\u306e\u6d3b\u7528<\/b><\/h3>\n<p>\u6700\u5f8c\u306b\u7d39\u4ecb\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306f\u3001VOC\u306e\u6d3b\u7528\u3067\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400;\">Voice of Customer\u3068\u306fVOC\u3068\u7565\u3055\u308c\u3001\u76f4\u8a33\u3059\u308b\u3068\u300c\u9867\u5ba2\u306e\u58f0\u300d\u3068\u306a\u308a\u307e\u3059\u3002\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u611f\u60f3\u3084\u610f\u898b\u3001\u8981\u671b\u3084\u4e0d\u6e80\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u9867\u5ba2\u306e\u58f0\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3084\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u306a\u3069\u306e\u4f01\u696d\u306e\u554f\u3044\u5408\u308f\u305b\u7a93\u53e3\u306b\u5c4a\u3051\u3089\u308c\u308b\u3082\u306e\u3084\u3001\u30e1\u30fc\u30eb\u3084\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u9001\u3089\u308c\u3066\u304d\u305f\u3082\u306e\u306a\u3069\u3001\u4f01\u696d\u306b\u76f4\u63a5\u5bc4\u305b\u3089\u308c\u308b\u3082\u306e\u3060\u3051\u3067\u306a\u304f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u306e\u7d50\u679c\u3082VOC\u3068\u8a00\u3048\u307e\u3059\u3002\u3055\u3089\u306b\u3001SNS\u3084\u53e3\u30b3\u30df\u30b5\u30a4\u30c8\u3001\u500b\u4eba\u30d6\u30ed\u30b0\u306a\u3069\u306e\u8a55\u4fa1\u3082\u8a72\u5f53\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u5c4a\u304f\u6539\u5584\u70b9\u306f\u3001\u4ed6\u306e\u9867\u5ba2\u304c\u4e0d\u6e80\u306b\u611f\u3058\u3066\u3044\u305f\u308a\u3001\u65b0\u898f\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u61f8\u5ff5\u70b9\u3067\u3042\u3063\u305f\u308a\u3059\u308b\u5834\u5408\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u304b\u3089\u306e\u58f0\u3092\u91cd\u304f\u6349\u3048\u3001\u65e9\u671f\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/customer-success\/about-voc\">VOC\uff08Voice of Customer\uff09\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u91cd\u8981\u306a\u7406\u7531\u3084\u53ce\u96c6\u30fb\u5206\u6790\u65b9\u6cd5\u3068\u6d3b\u7528\u306e3\u30b9\u30c6\u30c3\u30d7\u3092\u89e3\u8aac<\/a><\/span><\/p>\n<h2>\u7d42\u308f\u308a\u306b<b>\uff5c\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067LTV\u306e\u5411\u4e0a\u3092<\/b><\/h2>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u53d6\u7d44\u307f\u3092\u30d9\u30fc\u30b9\u306b\u3057\u3066\u3001\u3055\u3089\u306b\u5e83\u304f\u30fb\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u304d\u3081\u7d30\u3084\u304b\u306a\u5bfe\u5fdc\u304c\u3067\u304d\u308c\u3070\u3001\u89e3\u7d04\u7387\u304c\u4e0b\u304c\u3063\u305f\u308a\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u3064\u306a\u304c\u3063\u305f\u308a\u3059\u308b\u52b9\u679c\u304c\u3042\u308a\u3001LTV\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001MA\u30c4\u30fc\u30eb\u3084\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u904b\u55b6\u30c4\u30fc\u30eb\u3084SFA\/CRM\u306a\u3069\u306eIT\u30c4\u30fc\u30eb\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>SFA\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u306f\u3053\u3061\u3089\uff01\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sfa\/what-is-sfa\">SFA\u3068\u306f\uff1fCRM\u30fbMA\u3068\u306e\u9055\u3044\u3084\u9078\u3073\u65b9\u304b\u3089\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u89e3\u8aac<\/a><\/li>\n<li><a 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