{"id":20549,"date":"2020-09-23T17:22:31","date_gmt":"2020-09-23T08:22:31","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=20549"},"modified":"2020-09-23T17:22:31","modified_gmt":"2020-09-23T08:22:31","slug":"what-is-customer-value","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/marketing\/what-is-customer-value","title":{"rendered":"\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u3092\u7528\u3044\u305f\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u3068\u306f\uff1f"},"content":{"rendered":"<p>\u8033\u6163\u308c\u305f\u8a00\u8449\u3067\u3042\u308b\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u300d\u3002<br \/>\n\u5b9f\u969b\u306e\u610f\u5473\u306f\u300c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u9867\u5ba2\u304c\u9069\u6b63\u3068\u8a8d\u3081\u308b\u4fa1\u5024\u300d\u3084\u3001\u300c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u304c\u5b9f\u969b\u306b\u5f97\u3089\u308c\u308b\u4fa1\u5024\u300d\u3067\u3042\u308a\u3001\u3053\u306e\u6982\u5ff5\u306f\u69d8\u3005\u306a\u5834\u9762\u3067\u5fdc\u7528\u304c\u53ef\u80fd\u3067\u3059\u3002<br \/>\n\u305d\u3053\u3067\u3001\u3053\u306e\u8a18\u4e8b\u3067\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u305d\u306e\u3082\u306e\u306b\u3064\u3044\u3066\u8a73\u8ff0\u3057\u3066\u304b\u3089\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u3092\u7528\u3044\u305f\u4fa1\u683c\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u3068\u306f\uff1f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20552 size-large\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2020\/09\/sharon-mccutcheon-dW6dFBoHUu4-unsplash-1024x683.jpg\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u306b\u3088\u308b\u4fa1\u683c\u8a2d\u5b9a\u65b9\u6cd5\u3068\u306f\uff1f|Senses Lab.|1\" width=\"640\" height=\"427\" \/><\/p>\n<p><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/knowledge\/design_thinking_customer_needs\">\u25b6\ufe0e\u25b6\ufe0e\u9867\u5ba2\u306e\u6f5c\u5728\u30cb\u30fc\u30ba\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306b\u306f\uff1f<\/a><\/p>\n<p>\u300c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u9867\u5ba2\u304c\u9069\u6b63\u3068\u8a8d\u3081\u308b\u4fa1\u5024\u300d\u3001\u307e\u305f\u306f\u3001\u300c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u304c\u5b9f\u969b\u306b\u5f97\u3089\u308c\u308b\u4fa1\u5024\u300d\u3092\u610f\u5473\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u3002<\/p>\n<p>\u6587\u5b57\u901a\u308a\u3001\u300c\u9867\u5ba2\u304c\u611f\u3058\u308b\u4fa1\u5024\u300d\u3068\u4e00\u8a00\u3067\u8a00\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>4C\u7406\u8ad6\u306e\uff11\u3064\u3067\u3042\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc<\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u306f\u30ed\u30d0\u30fc\u30c8\u30fb\u30e9\u30a6\u30bf\u30fc\u30dc\u30fc\u30f3(Robert F. Lauterborn)\u306e\u7d39\u4ecb\u3057\u305f\uff14C\u7406\u8ad6\u306e\uff11\u3064\u3068\u3057\u30661990\u5e74\u4ee3\u306b\u63d0\u5531\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u3053\u3067\uff14C\u7406\u8ad6\u306b\u3064\u3044\u3066\u77e5\u308b\u3053\u3068\u3067\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u3078\u306e\u7406\u89e3\u3092\u6df1\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305a\u3001\uff14C\u3068\u306fCustomer Value\uff08\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\uff09\u3001Customer Cost\uff08\u9867\u5ba2\u304c\u8cbb\u3084\u3059\u304a\u91d1\uff09\u3001Convenience\uff08\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u5229\u4fbf\u6027\uff09\u3001Communication\uff08\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\u306e\uff14\u3064\u3092\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u9867\u5ba2\u8996\u70b9\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u62e1\u5927\u3059\u308b\u4e2d\u3001\u65b0\u3057\u3044\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u9867\u5ba2\u8996\u70b9\u304b\u3089\u4f5c\u3089\u308c\u305f\u306e\u304c\uff14C\u7406\u8ad6\u3067\u3059\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u9867\u5ba2\u304c\u30d3\u30b8\u30cd\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u5074\u3068\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3084\u304a\u91d1\u3001\u5229\u4fbf\u6027\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u7e4b\u304c\u3063\u3066\u3044\u308b\u304b\u304c\u53ef\u8996\u5316\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3082\u305d\u3082\uff14C\u7406\u8ad6\u306f4P\u7406\u8ad6\u3092\u9867\u5ba2\u5074\u306e\u8996\u70b9\u304b\u3089\u898b\u76f4\u3057\u305f\u3082\u306e\u3067\u3042\u308a\u3001\uff14P\u306f\u305d\u308c\u305e\u308cProduct\uff08\u88fd\u54c1\uff09\u3001Price\uff08\u4fa1\u683c\uff09\u3001Place\uff08\u6d41\u901a\uff09\u3001Promotion\uff08\u8ca9\u58f2\u4fc3\u9032\uff09\u3092\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30d3\u30b8\u30cd\u30b9\u306e4\u3064\u306e\u8981\u7d20\u3092\u8868\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u3063\u305f\uff14P\u304c\u9867\u5ba2\u76ee\u7dda\u304b\u3089\u3055\u3089\u306b\u5fdc\u7528\u3055\u308c\u305f\u306e\u304c\uff14C\u306a\u306e\u3067\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u3053\u306e\u4e2d\u306eProduct\uff08\u88fd\u54c1\uff09\u304c\uff14C\u3067\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u3068\u3055\u308c\u3066\u3044\u308b\u90e8\u5206\u3067\u3059\u3002<\/p>\n<p>\u3059\u306a\u308f\u3061\u3001\u88fd\u54c1\u3068\u306f\u4f01\u696d\u304c\u5229\u76ca\u3092\u5f97\u308b\u305f\u3081\u306e\u9053\u5177\u3068\u3057\u3066\u3042\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u304c\u81ea\u3089\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u3042\u308b\u3082\u306e\u3060\u3068\u8003\u3048\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u9867\u5ba2\u8996\u70b9\u304b\u3089\u30d3\u30b8\u30cd\u30b9\u3092\u773a\u3081\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u52a0\u901f\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u3068\u4fa1\u683c<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20553 size-large\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2020\/09\/marcel-strauss-USziVu2gSdg-unsplash-1024x683.jpg\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u306b\u3088\u308b\u4fa1\u683c\u8a2d\u5b9a\u65b9\u6cd5\u3068\u306f\uff1f|Senses Lab.|2\" width=\"640\" height=\"427\" \/><br \/>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u3068\u4fa1\u683c\u306b\u306f\u5bc6\u63a5\u306a\u95a2\u4fc2\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u9867\u5ba2\u306e\u8cfc\u8cb7\u6d3b\u52d5\u306f\u3001\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u304c\u4fa1\u683c\u3088\u308a\u3082\u9ad8\u3044\u969b\u300d\u306b\u884c\u308f\u308c\u308b\u3068\u8003\u3048\u3089\u308c\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<h3>\u4fa1\u683c\u8abf\u6574\u5e2f<\/h3>\n<p>\u9867\u5ba2\u306f\u81ea\u3089\u304c\u5546\u54c1\u306b\u3088\u3063\u3066\u624b\u306b\u5165\u308c\u3089\u308c\u308b\u4fa1\u5024\u3068\u4fa1\u683c\u3092\u6bd4\u3079\u3066\u3001\u4fa1\u5024\u304c\u9ad8\u3044\u5834\u5408\u306b\u306e\u307f\u5546\u54c1\u3092\u8cfc\u5165\u3057\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20550\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2020\/09\/70f078018d2134c77f250ecbd7163b6c.png\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u306b\u3088\u308b\u4fa1\u683c\u8a2d\u5b9a\u65b9\u6cd5\u3068\u306f\uff1f|Senses Lab.|\u56f31\" width=\"572\" height=\"380\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2020\/09\/70f078018d2134c77f250ecbd7163b6c.png 572w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2020\/09\/70f078018d2134c77f250ecbd7163b6c-300x199.png 300w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/p>\n<p>\u305d\u308c\u3092\u9451\u307f\u308b\u3068\u3001\u4f01\u696d\u5074\u304b\u3089\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5024\u6bb5\u306e\u3064\u3051\u65b9\u304c\u3067\u304d\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20551\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2020\/09\/5deef2db971c9a36d2491711a76f21e1.png\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u306b\u3088\u308b\u4fa1\u683c\u8a2d\u5b9a\u65b9\u6cd5\u3068\u306f\uff1f|Senses Lab.|\u56f32\" width=\"495\" height=\"275\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2020\/09\/5deef2db971c9a36d2491711a76f21e1.png 495w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2020\/09\/5deef2db971c9a36d2491711a76f21e1-300x167.png 300w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u304c\u30b3\u30b9\u30c8\u3088\u308a\u3082\u9ad8\u3044\u3053\u3068\u306f\u5f53\u7136\u3068\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u5229\u76ca\u7387\u3067\u5546\u54c1\u3092\u58f2\u308b\u304b\u3001\u4fa1\u683c\u8abf\u6574\u5e2f\u306e\u90e8\u5206\u3067\u8abf\u7bc0\u3057\u3066\u5024\u6bb5\u3092\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u3068\u30b3\u30b9\u30c8\u306e\u5dee\u5206\u3001\u3064\u307e\u308a\u4f01\u696d\u5074\u306f\u5229\u76ca\u304c\u51fa\u305b\u308b\u7bc4\u56f2\u300d\u306e\u3053\u3068\u3092\u4fa1\u683c\u8abf\u6574\u5e2f\u3068\u8a00\u3044\u3001\u5024\u6bb5\u3092\u3064\u3051\u308b\u3068\u304d\u306f\u3053\u3053\u306b\u6ce8\u610f\u3092\u3059\u3079\u304d\u306a\u306e\u3067\u3059\u3002<\/p>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u3068\u4fa1\u683c\u8a2d\u5b9a\u65b9\u6cd5<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20554 size-large\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2020\/09\/alvaro-reyes-MEldcHumbu8-unsplash-1024x683.jpg\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u306b\u3088\u308b\u4fa1\u683c\u8a2d\u5b9a\u65b9\u6cd5\u3068\u306f\uff1f|Senses Lab.|3\" width=\"640\" height=\"427\" 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\/>\n\u3067\u3059\u3002<br \/>\n\u3053\u306e\u65b9\u6cd5\u3067\u306f\u9867\u5ba2\u306e\u5fd7\u5411\u3092\u7b2c\u4e00\u306b\u4fa1\u683c\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u307e\u305a\u9867\u5ba2\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u3068\u3063\u3066\u3001\u6700\u9069\u306a\u4fa1\u683c\u5e2f\u3092\u5c0e\u3044\u3066\u304b\u3089\u4fa1\u683c\u3092\u8a2d\u5b9a\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u306b\u3082\u3063\u3068\u3082\u5bc4\u308a\u6dfb\u3063\u305f\u8003\u3048\u65b9\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h4>\u30fb\u7af6\u4e89\u5fd7\u5411\u578b\u4fa1\u683c\u8a2d\u5b9a\u6cd5<\/h4>\n<p>\u7af6\u5408\u3068\u306e\u7af6\u4e89\u3092\u610f\u8b58\u3057\u3066\u4fa1\u683c\u3092\u8a2d\u5b9a\u3059\u308b\u306e\u304c\u3053\u306e\u65b9\u6cd5\u3067\u3059\u3002<br \/>\n\u7af6\u5408\u306e\u88fd\u54c1\u306e\u4fa1\u683c\u3088\u308a\u3082\u5b89\u304f\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u4e8b\u3068\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u5229\u76ca\u3092\u51fa\u3055\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u306a\u3044\u305f\u3081\u3001\u30b3\u30b9\u30c8\u3068\u7af6\u5408\u3068\u306e\u7af6\u4e89\u3068\u3092\u3057\u3063\u304b\u308a\u3068\u898b\u6975\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h4>\u30fb\u5fc3\u7406\u7684\u4fa1\u683c\u8a2d\u5b9a\u6cd5<\/h4>\n<p>\u30d6\u30e9\u30f3\u30c9\u304c\u6301\u3064\u30b9\u30c6\u30fc\u30bf\u30b9\u308498\u5186\u306a\u3069\u306e\u7aef\u6570\u3092\u7528\u3044\u3066\u5272\u5b89\u611f\u3092\u5229\u7528\u3059\u308b\u306e\u304c\u3053\u306e\u5fc3\u7406\u7684\u4fa1\u683c\u8a2d\u5b9a\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30bf\u30d4\u30aa\u30ab\u306f\u3082\u3068\u3082\u3068\u539f\u4fa1\u3068\u3057\u3066\u306f\u3068\u3066\u3082\u5b89\u3044\u54c1\u7269\u3067\u3057\u305f\u304c\u3001\u65e5\u672c\u3067\u306f\u300c\u82e5\u8005\u306b\u4eba\u6c17\u306e\u5c11\u3057\u9ad8\u7d1a\u611f\u306e\u3042\u308b\u98f2\u307f\u7269\u300d\u3068\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u3092\u78ba\u7acb\u3055\u305b\u305f\u305f\u3081\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\u304c\u9ad8\u304f\u306a\u308a\u3001\u5272\u9ad8\u306e\u5024\u6bb5\u3067\u3082\u58f2\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001\u4e00\u6642\u671f\u306e\u30b5\u30a4\u30bc\u30ea\u30a2\u304c\u5fc3\u7406\u7684\u4fa1\u683c\u8a2d\u5b9a\u65b9\u6cd5\u3092\u7528\u3044\u3066\u3044\u305f\u3053\u3068\u306f\u6709\u540d\u3060\u3068\u601d\u3044\u307e\u3059\u3002<br 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