{"id":196572,"date":"2023-05-19T11:03:55","date_gmt":"2023-05-19T02:03:55","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=196572"},"modified":"2023-05-19T11:03:55","modified_gmt":"2023-05-19T02:03:55","slug":"waht-is-kpi-design","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/marketing\/waht-is-kpi-design","title":{"rendered":"KPI\u8a2d\u8a08\u3068\u306f\uff1fBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u4f8b\u3084\u8a2d\u8a08\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u300c\u306a\u304b\u306a\u304b\u58f2\u4e0a\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u306a\u3044\u300d\u300c\u76ee\u6a19\u9054\u6210\u307e\u3067\u306e\u9053\u7b4b\u3092\u7acb\u3066\u305f\u3044\u300d<br 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href=\"https:\/\/product-senses.mazrica.com\/dldocument\/selfcheck-salesorganization\" target=\"_blank\" rel=\"noopener\">\u25b6\ufe0e\u25b6\ufe0e\u55b6\u696d\u7d44\u7e54\u306eKPI\u9054\u6210\u306b\u6b20\u304b\u305b\u306a\u3044\u5230\u9054\u5ea6\u8a3a\u65ad\u30b7\u30fc\u30c8\u306e\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/strong><\/p>\n<h2>KPI\u8a2d\u8a08\u3068\u306f\uff1f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-196687\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2023\/05\/undraw_Data_points_re_vkpq-1.png\" alt=\"KPI\u8a2d\u8a08\u3068\u306f\uff1f\" width=\"640\" height=\"412\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/05\/undraw_Data_points_re_vkpq-1.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/05\/undraw_Data_points_re_vkpq-1-300x193.png 300w, 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Indicator\u300d\u306e\u7565\u79f0\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>KPI\u3092\u7406\u89e3\u3059\u308b\u306b\u306f\u3001KPI\u3068\u3042\u308f\u305b\u3066\u899a\u3048\u3066\u304a\u304d\u305f\u3044\u8a00\u8449\u300cKGI\u300d\u306b\u3064\u3044\u3066\u3082\u7406\u89e3\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002KGI\uff08Key Goal Indicator\uff09\u3068\u306f\u300c\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\u300d\u306e\u3053\u3068\u3067\u3001\u4f01\u696d\u3084\u90e8\u7f72\u306a\u3069\u306e\u7d44\u7e54\u304c\u9054\u6210\u3059\u3079\u304d\u6700\u7d42\u76ee\u6a19\u3067\u3059\u3002<\/p>\n<p>KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u8e0f\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u300c\u6708\u9593\u58f2\u4e0a\u309230\uff05\u4e0a\u3052\u308b\u300d\u3068\u3044\u3046KGI\u3092\u8a2d\u5b9a\u3057\u305f\u5834\u5408\u3001\u67b6\u96fb\u6570\u3084\u30a2\u30dd\u30a4\u30f3\u30c8\u6570\u3001\u5546\u8ac7\u6570\u3084\u63d0\u6848\u6570\u306a\u3069\u3092\u5897\u3084\u3055\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u5404\u30d7\u30ed\u30bb\u30b9\u306e\u9054\u6210\u5ea6\u3092\u6e2c\u308b\u6307\u6a19\u304cKPI\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001KPI\u306fKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u4e2d\u9593\u76ee\u6a19\u3068\u8a00\u308f\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/management\/kpi\">\u55b6\u696d\u306eKPI\u3068\u306f\uff1f\u8a2d\u5b9a\u65b9\u6cd5\u3084\u6307\u6a19\u4f8b\u30fbKGI\u3068\u306e\u9055\u3044\u3092\u7c21\u5358\u306b\u89e3\u8aac<\/a><\/p>\n<h3>KPI\u8a2d\u8a08\u306e\u76ee\u7684<\/h3>\n<p>\u300cKPI\u3092\u8a2d\u8a08\u3057\u306a\u304f\u3066\u3082\u3001\u6700\u7d42\u7684\u306b\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u308c\u3070\u826f\u3044\u306e\u3067\u306f\uff1f\u300d\u3068\u601d\u3046\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057KPI\u8a2d\u8a08\u306f\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306b\u5fc5\u8981\u4e0d\u53ef\u6b20\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u3001KPI\u8a2d\u8a08\u306e\u76ee\u7684\u3068\u3057\u3066\u4ee5\u4e0b\u306e\u70b9\u304c\u3042\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<h4>\u696d\u52d9\u306e\u9032\u6357\u3092\u53ef\u8996\u5316\u3057\u3066\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081<\/h4>\n<p>KPI\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u9054\u6210\u307e\u3067\u3069\u306e\u304f\u3089\u3044\u696d\u52d9\u304c\u9032\u3093\u3067\u3044\u308b\u304b\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002\u57fa\u672c\u7684\u306bKPI\u306f\u6570\u5024\u3068\u3057\u3066\u6e2c\u5b9a\u3067\u304d\u308b\u5b9a\u91cf\u7684\u306a\u6307\u6a19\u304c\u8a2d\u5b9a\u3055\u308c\u308b\u305f\u3081\u3001\u300c\u76ee\u6a1930\u4ef6\u306b\u5bfe\u3057\u3066\u3001\u73fe\u72b6\u306f10\u4ef6\u300d\u3068\u3044\u3046\u3088\u3046\u306b\u3001\u6570\u5024\u3067\u9032\u6357\u3092\u5224\u65ad\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u5404KPI\u306e\u9032\u6357\u5ea6\u3092\u5b9a\u91cf\u7684\u306b\u6e2c\u5b9a\u3057\u3066\u3044\u304f\u3068\u3001\u8ab2\u984c\u3082\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u300c\u6307\u6a19A\u306f70\uff05\u9032\u6357\u3057\u3066\u3044\u308b\u306e\u306b\u3001\u6307\u6a19B\u306f30\uff05\u3057\u304b\u9054\u6210\u3057\u3066\u3044\u306a\u3044\u300d\u3068\u306a\u308b\u3068\u3001\u65e9\u6025\u306b\u6307\u6a19B\u306b\u95a2\u3059\u308b\u5bfe\u7b56\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u5373\u5ea7\u306b\u5bfe\u7b56\u3067\u304d\u308b\u305f\u3081\u65e9\u3044\u6bb5\u968e\u3067\u30ea\u30ab\u30d0\u30ea\u30fc\u304c\u3067\u304d\u3001\u76ee\u6a19\u9054\u6210\u306b\u8fd1\u3065\u3051\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h4>\u8a55\u4fa1\u57fa\u6e96\u3092\u7d71\u4e00\u5316\u3057\u3066\u516c\u5e73\u306a\u8a55\u4fa1\u3092\u3059\u308b\u305f\u3081<\/h4>\n<p>\u8fd1\u5e74\u3001\u4f01\u696d\u306e\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u304c\u4eba\u4e8b\u8a55\u4fa1\u3067\u3059\u3002\u8a55\u4fa1\u3092\u3059\u308b\u5074\u306e\u4e3b\u89b3\u3068\u3001\u8a55\u4fa1\u3055\u308c\u308b\u5074\u306e\u9811\u5f35\u308a\u306b\u30ba\u30ec\u304c\u751f\u3058\u3001\u4e0d\u516c\u5e73\u306a\u8a55\u4fa1\u3092\u3055\u308c\u305f\u3068\u611f\u3058\u308b\u5f93\u696d\u54e1\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u516c\u5e73\u306a\u4eba\u4e8b\u8a55\u4fa1\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u306f\u3001KPI\u8a2d\u8a08\u304c\u52b9\u679c\u7684\u3067\u3059\u3002KPI\u306f\u5b9a\u91cf\u7684\u306a\u6307\u6a19\u306e\u305f\u3081\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u6210\u679c\u3092\u5224\u65ad\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u8a55\u4fa1\u3059\u308b\u5074\u306e\u4e3b\u89b3\u304c\u6392\u9664\u3055\u308c\u308b\u3053\u3068\u3067\u516c\u5e73\u306a\u8a55\u4fa1\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u6570\u5024\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u9811\u5f35\u308d\u3046\u3068\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u4e0a\u304c\u308b\u5f93\u696d\u54e1\u3082\u5897\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u4ed5\u4e8b\u306b\u5411\u304b\u3046\u59ff\u52e2\u3084\u7d4c\u55b6\u65b9\u91dd\u306e\u7406\u89e3\u306a\u3069\u3001\u5b9a\u6027\u7684\u306a\u5074\u9762\u3092\u7121\u8996\u3057\u3066\u826f\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6570\u5024\u306b\u3053\u3060\u308f\u308a\u30c1\u30fc\u30e0\u306e\u8f2a\u3092\u4e71\u3059\u5f93\u696d\u54e1\u304c\u5897\u3048\u306a\u3044\u3088\u3046\u3001\u5b9a\u6027\u7684\u306a\u8a55\u4fa1\u3082\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h4>\u7d44\u7e54\u30fb\u500b\u4eba\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u4e0a\u3052\u6210\u9577\u3092\u4fc3\u3059\u305f\u3081<\/h4>\n<p>KPI\u306f\u3001\u7d44\u7e54\u5168\u4f53\u3084\u4e00\u4eba\u3072\u3068\u308a\u306e\u5f93\u696d\u54e1\u306b\u5bfe\u3057\u3066\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u76ee\u6a19\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u30a2\u30c3\u30d7\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u300c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href=\"https:\/\/product-senses.mazrica.com\/senseslab\/management\/about-kpi-management\">KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3068\u306f\uff1fKPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3068\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u4e8b\u4f8b\u3092\u89e3\u8aac<\/a><\/p>\n<h2>KPI\u8a2d\u8a08\u306e\u624b\u9806<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-196705 size-large\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2023\/05\/undraw_In_progress_re_m1l6-1024x584.png\" alt=\"KPI\u8a2d\u8a08\u306e\u624b\u9806\" width=\"640\" height=\"365\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/05\/undraw_In_progress_re_m1l6-1024x584.png 1024w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/05\/undraw_In_progress_re_m1l6-300x171.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/05\/undraw_In_progress_re_m1l6-768x438.png 768w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/05\/undraw_In_progress_re_m1l6.png 1208w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>KPI\u306f\u3001\u611f\u899a\u3084\u52d8\u3060\u3051\u3067\u9069\u5f53\u306b\u8a2d\u8a08\u3057\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u624b\u9806\u3092\u8e0f\u3093\u3067\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u3084\u500b\u4eba\u306e\u6700\u7d42\u76ee\u6a19\u9054\u6210\u306b\u5927\u304d\u304f\u8ca2\u732e\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3>KGI\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>KPI\u8a2d\u8a08\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u6700\u7d42\u7684\u306a\u76ee\u6a19\u3067\u3042\u308bKGI\u3092\u5b9a\u3081\u308b\u3053\u3068\u3067\u3059\u3002\u6700\u7d42\u7684\u306b\u9054\u6210\u3059\u3079\u304d\u30b4\u30fc\u30eb\u304c\u898b\u3048\u3066\u3044\u306a\u3044\u3068\u3001\u3069\u306e\u3088\u3046\u306a\u4e2d\u9593\u76ee\u6a19\u3092\u7acb\u3066\u308b\u3079\u304d\u304b\u308f\u304b\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>KGI\u306f\u300c\u4eca\u6708\u306e\u5229\u76ca\u25cb\u4e07\u5186\u3092\u9054\u6210\u3059\u308b\u300d\u300c\u4eca\u5e74\u5ea6\u306e\u58f2\u4e0a\u25cb\u5104\u5186\u3092\u9054\u6210\u3059\u308b\u300d\u3068\u3044\u3046\u3088\u3046\u306b\u3001\u671f\u65e5\u3068\u5177\u4f53\u7684\u306a\u6570\u5024\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/what-is-kgi\">KGI\u3068\u306f\uff1fKPI\u30fbOKR\u3068\u306e\u9055\u3044\u3092\u307e\u3068\u3081\u3066\u89e3\u8aac<\/a><\/p>\n<h3>KSF\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>KPI\u8a2d\u8a08\u306b\u304a\u3044\u3066\u3001KGI\u3068\u95a2\u9023\u3057\u3066KSF\u306e\u8a2d\u5b9a\u3082\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>KSF\uff08Key Success Factor\uff09\u3068\u306f\u300c\u91cd\u8981\u6210\u529f\u8981\u56e0\u300d\u306e\u3053\u3068\u3067\u3001KGI\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u8981\u56e0\u3067\u3059\u3002<\/p>\n<p>KSF\u306f\u5fc5\u305a\u3057\u3082\u5b9a\u91cf\u7684\u306a\u6307\u6a19\u3067\u3042\u308b\u5fc5\u8981\u306f\u306a\u304f\u300c\u8ca9\u58f2\u6570\u3092\u5897\u3084\u3059\u300d\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u300d\u300c\u5546\u54c1\u306e\u8cea\u3092\u9ad8\u3081\u308b\u300d\u306a\u3069\u3001\u5b9a\u6027\u7684\u306a\u3082\u306e\u3067\u69cb\u3044\u307e\u305b\u3093\u3002<\/p>\n<h3>KPI\u3092\u6c7a\u5b9a\u3059\u308b<\/h3>\n<p>\u4e00\u3064\u3072\u3068\u3064\u306eKSF\u3092\u3001\u5177\u4f53\u7684\u304b\u3064\u5b9a\u91cf\u7684\u306a\u6307\u6a19\u306b\u843d\u3068\u3057\u8fbc\u3093\u3060\u3082\u306e\u304cKPI\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u8ca9\u58f2\u6570\u3092\u5897\u3084\u3059\u300d\u3068\u3044\u3046KSF\u3092\u7d10\u89e3\u304f\u3068\u300c\u65b0\u898f\u9867\u5ba2\u6570\u3092\u25cb\u4eba\u5897\u3084\u3059\u300d\u300c\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u25cb\uff05\u306b\u3059\u308b\u300d\u306a\u3069\u306e\u6307\u6a19\u306b\u7d30\u5206\u5316\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u304cKPI\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>KSF\u304c\u306a\u3044\u3068\u3001KGI\u306b\u95a2\u4fc2\u306e\u306a\u3044\u6307\u6a19\u3082KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u3066\u3057\u307e\u3044\u3001\u7d50\u5c40KGI\u3092\u9054\u6210\u3067\u304d\u306a\u304b\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u306b\u3082\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002\u3057\u305f\u304c\u3063\u3066\u3001KGI\u2192KSF\u2192KPI\u3068\u3044\u3046\u6d41\u308c\u3067\u8a2d\u8a08\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>KPI\u8a2d\u8a08\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-196716\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2023\/05\/undraw_Key_points_re_u903.png\" alt=\"KPI\u8a2d\u8a08\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\" width=\"640\" height=\"455\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/05\/undraw_Key_points_re_u903.png 1008w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/05\/undraw_Key_points_re_u903-300x213.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/05\/undraw_Key_points_re_u903-768x546.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u9069\u5207\u306aKPI\u8a2d\u8a08\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3055\u305b\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001KPI\u3092\u8a2d\u8a08\u3059\u308b\u969b\u306b\u306f\u3001\u4ee5\u4e0b\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u5b9a\u91cf\u7684\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>KPI\u306f\u9054\u6210\u306e\u5ea6\u5408\u3044\u3092\u6570\u5024\u3068\u3057\u3066\u6e2c\u5b9a\u3057\u3066\u3044\u304f\u305f\u3081\u3001\u5b9a\u91cf\u7684\u306a\u6307\u6a19\u3092\u7528\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u300c\u5546\u8ac7\u6570\u3092\u5897\u3084\u3059\u300d\u306a\u3069\u306e\u66d6\u6627\u306a\u6307\u6a19\u3060\u3068\u3001\u9054\u6210\u7387\u3092\u6e2c\u308c\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u4e00\u4eba\u3072\u3068\u308a\u306b\u3088\u3063\u3066\u8a8d\u8b58\u306b\u30ba\u30ec\u304c\u3042\u308b\u305f\u3081\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c\u6708\u9593\u5546\u8ac7\u6570\u25cb\u4ef6\u300d\u300c\u5546\u8ac7\u6570\u25cb\uff05\u30a2\u30c3\u30d7\u300d\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u6570\u5024\u3067\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3>KPI\u306e\u6570\u306f\u7d5e\u308b<\/h3>\n<p>KPI\u8a2d\u8a08\u306e\u969b\u306b\u9665\u308a\u3084\u3059\u3044\u5931\u6557\u3068\u3057\u3066\u300c\u591a\u304f\u306e\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u3066\u3057\u307e\u3046\u300d\u3068\u3044\u3046\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u8907\u6570\u306e\u6307\u6a19\u3092KPI\u306b\u3059\u308b\u3068\u3001KGI\u306b\u5bfe\u3059\u308b\u9054\u6210\u5ea6\u5408\u3044\u3092\u591a\u89d2\u7684\u306b\u5206\u6790\u3067\u304d\u3001\u7d4c\u55b6\u5224\u65ad\u304c\u3057\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3057\u304b\u3057\u73fe\u5834\u306f\u3001\u696d\u52d9\u91cf\u304c\u591a\u304f\u306a\u308a\u8ca0\u62c5\u304c\u5897\u3048\u305f\u308a\u3001\u4f55\u3092\u3059\u3079\u304d\u304b\u6df7\u4e71\u3057\u3066\u3057\u307e\u3063\u305f\u308a\u3059\u308b\u305f\u3081\u3001\u304a\u3059\u3059\u3081\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>KPI\u306e\u6307\u6a19\u306f\u6700\u4f4e\u9650\u306b\u7d5e\u308a\u3001\u5f93\u696d\u54e1\u304c\u3084\u308b\u3079\u304d\u3053\u3068\u306b\u6ce8\u529b\u3067\u304d\u308b\u74b0\u5883\u3092\u4f5c\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3>\u81ea\u793e\u3084\u696d\u7a2e\u306e\u30b9\u30bf\u30a4\u30eb\u306b\u5408\u308f\u305b\u305fKPI\u8a2d\u8a08\u3092\u3059\u308b<\/h3>\n<p>KPI\u306f\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u898f\u6a21\u3084\u696d\u52d9\u5185\u5bb9\u3001\u4e8b\u696d\u30b9\u30bf\u30a4\u30eb\u306a\u3069\u306b\u5408\u308f\u305b\u305f\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u65b0\u898f\u4e8b\u696d\u3068\u6210\u719f\u3057\u305f\u4e8b\u696d\u3067\u306f\u3001\u76ee\u6307\u3059\u3079\u304d\u30b4\u30fc\u30eb\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u65b0\u898f\u4e8b\u696d\u306e\u5834\u5408\u306f\u8a8d\u77e5\u5ea6\u30a2\u30c3\u30d7\u3084\u65b0\u898f\u958b\u62d3\u306b\u6ce8\u529b\u3059\u308b\u30d5\u30a7\u30fc\u30ba\u306a\u306e\u3067\u3001\u300cDM\u9001\u4fe1\u6570\u25cb\u4ef6\u300d\u300c\u67b6\u96fb\u6570\u25cb\u4ef6\u300d\u306a\u3069\u304cKPI\u3068\u3057\u3066\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002\u4e00\u65b9\u3001\u6210\u719f\u3057\u305f\u4e8b\u696d\u306e\u5834\u5408\u306f\u65b0\u898f\u958b\u62d3\u3088\u308a\u3082\u65e2\u5b58\u30d5\u30a9\u30ed\u30fc\u306e\u307b\u3046\u304c\u91cd\u8981\u3068\u306a\u308b\u305f\u3081\u3001\u300c\u30a2\u30c3\u30d7\u30bb\u30eb\u7387\u25cb\uff05\u300d\u300c\u30af\u30ed\u30b9\u30bb\u30eb\u58f2\u4e0a\u25cb\u5186\u300d\u300c\u30ea\u30d4\u30fc\u30c8\u7387\u25cb\uff05\u300d\u306a\u3069\u306e\u6307\u6a19\u304cKPI\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307b\u304b\u306b\u3082\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30b5\u30fc\u30d3\u30b9\u3068\u8cb7\u3044\u5207\u308a\u578b\u5546\u54c1\u3067\u306f\u898b\u308b\u3079\u304d\u6307\u6a19\u304c\u7570\u306a\u308a\u307e\u3059\u3057\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u3082\u9054\u6210\u3059\u3079\u304d\u76ee\u6a19\u306f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u81ea\u793e\u3084\u7d44\u7e54\u306b\u5408\u3063\u305f\u6307\u6a19\u3092KPI\u3068\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306b\u6210\u679c\u3092\u9ad8\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><a id=\"ebook-kpi-management\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/ebook-kpi-management\" target=\"_blank\" rel=\"noopener\"><strong>\u25b6\u25b6\u3010\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3011KPI\u306e\u6b63\u3057\u3044\u7ba1\u7406\u65b9\u6cd5\u3068\u306f\uff1fKPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u5b9f\u8df5\u65b9\u6cd5\u30923\u30b9\u30c6\u30c3\u30d7\u3067\u89e3\u8aac<\/strong><\/a><\/p>\n<h3>KGI\u3068\u306e\u95a2\u9023\u6027\u3092\u6301\u305f\u305b\u308b<\/h3>\n<p>KPI\u306fKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u4e2d\u9593\u76ee\u6a19\u3068\u3082\u8a00\u3048\u308b\u305f\u3081\u3001KGI\u3068\u95a2\u9023\u3059\u308b\u6307\u6a19\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3084\u307f\u304f\u3082\u306b\u3055\u307e\u3056\u307e\u306a\u6307\u6a19\u3092KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u3066\u3057\u307e\u3046\u3068\u3001KGI\u3068\u95a2\u9023\u306e\u306a\u3044\u6307\u6a19\u307e\u3067\u52a0\u308f\u3063\u3066\u3057\u307e\u3044\u3001\u300c\u73fe\u5834\u306e\u8ca0\u62c5\u304c\u5897\u3048\u305f\u306e\u306b\u3001KGI\u3092\u9054\u6210\u3067\u304d\u306a\u304b\u3063\u305f\u300d\u3068\u3044\u3046\u30ea\u30b9\u30af\u3082\u8d77\u3053\u308a\u3048\u307e\u3059\u3002<\/p>\n<p>\u524d\u7ae0\u3067\u89e3\u8aac\u3057\u305f\u3088\u3046\u306b\u3001KGI\u304b\u3089\u9006\u7b97\u3057\u3066KSF\u3092\u8a2d\u5b9a\u3057\u3001\u3055\u3089\u306bKPI\u306b\u843d\u3068\u3057\u8fbc\u3093\u3067\u3044\u304f\u3053\u3068\u3067\u3001KGI\u3068\u95a2\u9023\u6027\u306e\u3042\u308bKPI\u3092\u8a2d\u8a08\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p>KPI\u3092\u8a2d\u8a08\u3059\u308b\u969b\u3001\u3069\u306e\u6307\u6a19\u3092\u53d6\u308a\u5165\u308c\u308b\u3079\u304d\u304b\u3001\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u73fe\u5834\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u843d\u3068\u3057\u8fbc\u3080\u3079\u304d\u304b\u3001\u982d\u304c\u6df7\u4e71\u3057\u3066\u3057\u307e\u3046\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u9069\u5207\u306aKPI\u3092\u8a2d\u8a08\u3059\u308b\u305f\u3081\u306b\u982d\u306e\u4e2d\u3092\u6574\u7406\u3067\u304d\u308b\u3088\u3046\u3001KPI\u30c4\u30ea\u30fc\u306e\u4f5c\u6210\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<p>KPI\u30c4\u30ea\u30fc\u3068\u306f\u300cKGI\u2192KSF\u2192KPI\u2192\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u300d\u3068\u3044\u3046\u3088\u3046\u306b\u3001KGI\u304b\u3089\u3069\u3093\u3069\u3093\u9006\u7b97\u3057\u3066\u7d30\u5206\u5316\u3057\u3066\u3044\u304f\u3001\u30c4\u30ea\u30fc\u72b6\u306e\u56f3\u3067\u3059\u3002KGI\u3084\u4ed6\u306eKPI\u3068\u306e\u95a2\u9023\u6027\u3092\u6574\u7406\u3057\u305f\u308a\u3001\u5fc5\u8981\u306aKPI\u3092\u629c\u3051\u30fb\u6f0f\u308c\u306a\u304f\u8a2d\u5b9a\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001KPI\u30c4\u30ea\u30fc\u304c\u3042\u308c\u3070\u3001KGI\u9054\u6210\u307e\u3067\u306e\u9053\u7b4b\u304c\u4e00\u76ee\u3067\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u73fe\u5834\u306b\u3082\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u5f93\u696d\u54e1\u306e\u76ee\u6a19\u304c\u660e\u78ba\u306b\u306a\u308a\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u30a2\u30c3\u30d7\u306b\u3082\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u5225\u306eKPI\u8a2d\u8a08\u4f8b<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-196962\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2023\/05\/undraw_Image_focus_re_qqxc.png\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u5225\u306eKPI\u8a2d\u8a08\u4f8b\" width=\"640\" height=\"501\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/05\/undraw_Image_focus_re_qqxc.png 1021w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/05\/undraw_Image_focus_re_qqxc-300x235.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/05\/undraw_Image_focus_re_qqxc-768x602.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30d3\u30b8\u30cd\u30b9\u5f62\u614b\u3084\u696d\u52d9\u5185\u5bb9\u306a\u3069\u306b\u3088\u3063\u3066\u8ffd\u3063\u3066\u3044\u304f\u3079\u304dKPI\u304c\u7570\u306a\u308b\u3053\u3068\u3092\u7406\u89e3\u3067\u304d\u3066\u3082\u3001\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306aKPI\u6307\u6a19\u304c\u9069\u5207\u306a\u306e\u304b\u5224\u65ad\u3067\u304d\u304b\u306d\u308b\u3068\u3044\u3046\u65b9\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002\u305d\u3053\u3067\u3001BtoB\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u65bd\u7b56\u5225\u306eKPI\u306e\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306eKPI<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3044\u3001\u898b\u8fbc\u307f\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u305f\u72b6\u614b\u3067\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\u306b\u30c8\u30b9\u30a2\u30c3\u30d7\u3059\u308b\u5f79\u5272\u3067\u3059\u3002\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u30ea\u30fc\u30c9\u306e\u898b\u8fbc\u307f\u5ea6\u3092\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u3067\u3001\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u8a2a\u554f\u3057\u3066\u78ba\u5b9f\u306b\u53d7\u6ce8\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4e3b\u306b\u96fb\u8a71\u3084\u30e1\u30fc\u30eb\u306a\u3069\u306e\u624b\u6bb5\u3092\u4f7f\u3063\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u6307\u6a19\u304cKPI\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u67b6\u96fb\u6570<\/li>\n<li>\u62c5\u5f53\u8005\u306b\u96fb\u8a71\u304c\u3064\u306a\u304c\u3063\u305f\u4ef6\u6570<\/li>\n<li>\u30e1\u30fc\u30eb\u9001\u4fe1\u6570<\/li>\n<li>\u30e1\u30fc\u30eb\u958b\u5c01\u7387<\/li>\n<li>\u30e1\u30fc\u30eb\u8fd4\u4fe1\u7387<\/li>\n<li>\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u6570\/\u7372\u5f97\u7387<\/li>\n<li>\u5b9f\u969b\u306b\u5546\u8ac7\u304c\u767a\u751f\u3057\u305f\u4ef6\u6570<\/li>\n<li>\u30ea\u30fc\u30c9\u304b\u3089\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u4ef6\u6570<\/li>\n<li>\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\u8a2a\u554f\u307e\u3067\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0<\/li>\n<\/ul>\n<p>\u307e\u305f\u3001\u4e0a\u8a18\u306e\u3088\u3046\u306b\u6d3b\u52d5\u91cf\u3070\u304b\u308a\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u308b\u3068\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u304c\u306a\u3044\u304c\u3057\u308d\u306b\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u300c\u3068\u306b\u304b\u304f\u30a2\u30dd\u30a4\u30f3\u30c8\u3092\u53d6\u308c\u3070\u826f\u3044\u300d\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u3001\u5b9f\u969b\u306b\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u8a2a\u554f\u3057\u3066\u307f\u308b\u3068\u30ea\u30fc\u30c9\u306e\u95a2\u5fc3\u5ea6\u304c\u4f4e\u304f\u3001\u53d7\u6ce8\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u30a2\u30dd\u30a4\u30f3\u30c8\u3070\u304b\u308a\u3060\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u4ee5\u4e0b\u306eKPI\u6307\u6a19\u3082\u52a0\u3048\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u53d7\u6ce8\u91d1\u984d<\/li>\n<li>\u53d7\u6ce8\u6570\/\u53d7\u6ce8\u7387<\/li>\n<\/ul>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u50cd\u304d\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sales\/inside-sales-kpi\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9(SDR)\u306eKPI\uff5c\u76ee\u6a19\u8a2d\u5b9a\u3068\u7ba1\u7406\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/p>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306eKPI\u8a2d\u8a08\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u306e\u8cc7\u6599\u3067\u3082\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong><a id=\"inside_sales\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/inside_sales\" target=\"_blank\" rel=\"noopener\">\u25b6\ufe0e\u25b6\ufe0e\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u306f\u3058\u3081\u65b9\u30fbKPI\u8a2d\u8a08\u306e\u65b9\u6cd5\u306a\u3069\u3092\u89e3\u8aac\u3057\u305f\u8cc7\u6599\u306e\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/strong><\/p>\n<h3>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306eKPI<\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u5fc5\u8981\u304c\u3042\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3067\u3059\u3002\u4e3b\u306b\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u6d3b\u7528\u65b9\u6cd5\u3084\u904b\u7528\u5b9a\u7740\u306b\u3064\u3044\u3066\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u3084\u30d5\u30a9\u30ed\u30fc\u3092\u884c\u3044\u3001\u9867\u5ba2\u304c\u6210\u529f\u3059\u308b\u307e\u3067\u4f34\u8d70\u3057\u307e\u3059\u3002\u3053\u3046\u3057\u3066\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u300c\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u306a\u304f\u3066\u306f\u306a\u3089\u306a\u3044\u3082\u306e\u300d\u3068\u8a8d\u8b58\u3059\u308b\u3068\u3001\u305d\u306e\u5f8c\u306e\u7d99\u7d9a\u5229\u7528\u306b\u3064\u306a\u304c\u308a\u3001\u58f2\u4e0a\u304c\u6700\u5927\u5316\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u6307\u6a19\u304cKPI\u3068\u3057\u3066\u7528\u3044\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u89e3\u7d04\u7387<\/li>\n<li>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u5b8c\u4e86\u7387<\/li>\n<li>\u30ea\u30d4\u30fc\u30c8\u7387<\/li>\n<li>\u58f2\u4e0a\u7d99\u7d9a\u7387<\/li>\n<li>LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/li>\n<li>\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u53d7\u6ce8\u91d1\u984d\/\u53d7\u6ce8\u7387<\/li>\n<\/ul>\n<p>\u307e\u305f\u3001\u3053\u306e\u307b\u304b\u306b\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u300d\u300cNPS\u300d\u306a\u3069\u3092KPI\u3068\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/customer-success-kpi-kgi\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9(CS)\u306eKPI\u30fbKGI\u3068\u306f\uff1f\u76ee\u6a19\u8a2d\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7d39\u4ecb<\/a><\/p>\n<h3>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u306eKPI<\/h3>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u9069\u5207\u306b\u904b\u7528\u3067\u304d\u308b\u3068\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u4e0a\u4f4d\u306b\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u304d\u3001\u591a\u304f\u306e\u6d41\u5165\u306b\u3064\u306a\u304c\u308b\u96c6\u5ba2\u52b9\u679c\u306e\u9ad8\u3044\u65bd\u7b56\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u4e00\u65b9\u3001\u4e00\u671d\u4e00\u5915\u3067\u305d\u3053\u307e\u3067\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u6210\u719f\u3055\u305b\u308b\u3053\u3068\u306f\u3067\u304d\u305a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5897\u3084\u3057\u3066\u5f90\u3005\u306b\u62e1\u5927\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u898f\u6a21\u3084\u30d5\u30a7\u30fc\u30ba\u306b\u5fdc\u3058\u3066\u3001KPI\u6307\u6a19\u306e\u6570\u5024\u3092\u5909\u3048\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u5834\u5408\u306eKPI\u306e\u4f8b\u306f\u3001\u4ee5\u4e0b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u6570\/\u516c\u958b\u6570<\/li>\n<li>\u30ea\u30e9\u30a4\u30c8\u6570<\/li>\n<li>PV\u6570\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\uff09<\/li>\n<li>UU\u6570\uff08\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u6570\uff09<\/li>\n<li>CV\u6570\/CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/li>\n<li>\u76f4\u5e30\u7387\/\u96e2\u8131\u7387<\/li>\n<li>\u691c\u7d22\u9806\u4f4d\/\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u6d41\u5165\u6570<\/li>\n<li>SNS\u304b\u3089\u306e\u6d41\u5165\u6570<\/li>\n<li>SNS\u3078\u306e\u30b7\u30a7\u30a2\u6570<\/li>\n<\/ul>\n<p>\u8fd1\u5e74\u3067\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30bf\u30d6\u30ec\u30c3\u30c8\u306a\u3069\u306e\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u3082\u5897\u3048\u3066\u3044\u308b\u305f\u3081\u3001\u30d1\u30bd\u30b3\u30f3\u3068\u30e2\u30d0\u30a4\u30eb\u3067\u6210\u679c\u304c\u7570\u306a\u308b\u5834\u5408\u306f\u3042\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u3067\u304d\u308c\u3070\u30d1\u30bd\u30b3\u30f3\u3068\u30e2\u30d0\u30a4\u30eb\u3001\u305d\u308c\u305e\u308c\u306e\u6570\u5024\u3092\u96c6\u8a08\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/knowledge\/owned-media-marketing\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\uff1f\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b66\u3076<\/a><\/p>\n<h3>Web\u5e83\u544a\u904b\u55b6\u306eKPI<\/h3>\n<p>Web\u5e83\u544a\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306b\u8868\u793a\u3055\u308c\u308b\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff08\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\uff09\u3084\u3001Web\u30b5\u30a4\u30c8\u306a\u3069\u306e\u5e83\u544a\u67a0\u306b\u8868\u793a\u3055\u308c\u308b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3001Twitter\u3084Instagram\u306a\u3069\u306eSNS\u5e83\u544a\u306a\u3069\u3001\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u7279\u5fb4\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u898b\u308b\u3079\u304d\u6307\u6a19\u3082\u5c11\u3057\u305a\u3064\u9055\u3044\u307e\u3059\u304c\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e\u6307\u6a19\u3092KPI\u3068\u3059\u308b\u5834\u5408\u304c\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\uff08\u5e83\u544a\u3084\u8868\u793a\u3055\u308c\u305f\u56de\u6570\uff09<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u6570\/\u30af\u30ea\u30c3\u30af\u7387<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u5358\u4fa1<\/li>\n<li>CV\u6570\/CVR<\/li>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u3063\u305f\u5229\u76ca\u306e\u91d1\u984d<\/li>\n<li>ROI\uff08\u5e83\u544a\u8cbb\u306b\u5bfe\u3059\u308b\u5229\u76ca\uff09<\/li>\n<\/ul>\n<p>Web\u5e83\u544a\u3067\u8a8d\u77e5\u3092\u62e1\u5927\u3057\u305f\u3044\u306e\u304b\u3001\u554f\u3044\u5408\u308f\u305b\u3092\u5897\u3084\u3057\u305f\u3044\u306e\u304b\u3001\u5546\u54c1\u8cfc\u5165\u306b\u3064\u306a\u3052\u305f\u3044\u306e\u304b\u3001\u3068\u3044\u3063\u305f\u76ee\u7684\u306b\u3088\u3063\u3066\u3082KPI\u6307\u6a19\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u81ea\u793e\u306eWeb\u5e83\u544a\u306e\u76ee\u7684\u306b\u5fdc\u3058\u3066\u3001\u9069\u5207\u306aKPI\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306eKPI<\/h3>\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u5951\u7d04\u3092\u7372\u5f97\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u89e3\u7d04\u7387\u3092\u6291\u3048\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u5b89\u5b9a\u7684\u306a\u53ce\u76ca\u306b\u3064\u306a\u304c\u308b\u30d3\u30b8\u30cd\u30b9\u3067\u3059\u3002\u3088\u3063\u3066\u898b\u308b\u3079\u304d\u6307\u6a19\u306f\u591a\u5c90\u306b\u308f\u308a\u307e\u3059\u304c\u3001\u3053\u3053\u3067\u306f\u4e3b\u306a\u3082\u306e\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>MRR\uff08\u6708\u9593\u7d4c\u5e38\u53ce\u76ca\uff09\uff1a\u6708\u984d\uff08\u5e74\u984d\uff09\u5229\u7528\u6599\u91d1\u00d7\u9867\u5ba2\u6570<\/li>\n<li>Quick Ratio\uff08\u5f53\u5ea7\u6bd4\u7387\uff09\uff1a\u671f\u9593\u5185\u306b\u5897\u52a0\u3057\u305fMRR\u3068\u3001\u89e3\u7d04\u3084\u30c0\u30a6\u30f3\u30b0\u30ec\u30fc\u30c9\u306a\u3069\u3067\u640d\u5931\u3057\u305fMRR\u306e\u6bd4\u7387<\/li>\n<li>ARPA\uff1a1\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u3082\u305f\u3089\u3059\u53ce\u76ca<\/li>\n<li>LTV<\/li>\n<li>CVR<\/li>\n<li>\u89e3\u7d04\u7387<\/li>\n<li>CRR\uff08\u9867\u5ba2\u7dad\u6301\u7387\uff09<\/li>\n<\/ul>\n<p>\u3053\u3046\u3057\u305fKPI\u6307\u6a19\u304b\u3089\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u7d99\u7d9a\u7684\u304b\u3064\u52b9\u7387\u7684\u3001\u305d\u3057\u3066\u5b89\u5b9a\u7684\u306b\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u304b\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a 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