{"id":173565,"date":"2023-02-24T16:46:57","date_gmt":"2023-02-24T07:46:57","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=173565"},"modified":"2023-02-24T16:46:57","modified_gmt":"2023-02-24T07:46:57","slug":"kpi-saas-business","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/tips\/kpi-saas-business","title":{"rendered":"SaaS\u4e8b\u696d\u3067\u8ffd\u3046\u3079\u304dKPI\u3068\u306f\uff1f\u8a08\u7b97\u5f0f\u3068\u904b\u7528\u65b9\u6cd5\u3082\u89e3\u8aac\uff01"},"content":{"rendered":"<p>SaaS\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u8fd1\u5e74\u62e1\u5927\u3057\u3066\u3044\u308b\u5e02\u5834\u3067\u3059\u3002\u300c\u7d99\u7d9a\u3057\u3066\u5229\u7528\u3057\u7d9a\u3051\u3066\u3082\u3089\u3046\u300d\u3068\u3044\u3046\u7279\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u4ed6\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3068\u306f\u7570\u306a\u308b\u6307\u6a19\u3092KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306f\u3001SaaS\u30d3\u30b8\u30cd\u30b9\u3067\u8ffd\u3046\u3079\u304dKPI\u6307\u6a19\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u300cKPI\u8a2d\u5b9a\u306b\u60a9\u3093\u3067\u3044\u308b\u300d\u300c\u73fe\u72b6\u3067\u5206\u6790\u3057\u3066\u3044\u308bKPI\u306f\u6b63\u3057\u3044\u306e\u3060\u308d\u3046\u304b\u300d\u3068\u611f\u3058\u3066\u3044\u308b\u65b9\u306f\u3001\u305c\u3072\u3054\u53c2\u8003\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"senseslab-banner_container\"><section class=\"senseslab-banner\" style=\"width: 774px;\"><a class=\"senseslab-banner_link\" id=\"\u2018banner\u2019\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-serviceguide\"><div class=\"senseslab-banner_header\" style=\"background-color: #4db6ac;color: #FFFFFF;\">\u660e\u65e5\u304b\u3089\u4f7f\u3048\u308b\uff01\u304a\u5f79\u7acb\u3061\u8cc7\u6599<strong>\u7121\u6599<\/strong>\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\uff01<\/div><div class=\"senseslab-banner_main\"><picture class=\"senseslab-banner_image\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2023\/09\/1.jpg\"><img decoding=\"async\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2023\/09\/1.jpg\" alt=\"\" width=\"185px\" height=\"105px\"><\/picture><div class=\"senseslab-banner_texts\"><p class=\"senseslab-banner_title\">Saas\u30d3\u30b8\u30cd\u30b9\u306eKPI\u8a2d\u5b9a\u306b\u3082\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u3068\u306f\uff1f<br \/>\n\u9867\u5ba2\u30c7\u30fc\u30bf\u3084\u58f2\u4e0a\u60c5\u5831\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u5206\u6790\u3067\u304d\u308b\u30c4\u30fc\u30eb\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<br \/>\n<\/p><div class=\"senseslab-banner_button\" style=\"background-color: #FF5C00;color: #FFFFFF;\"><span class=\"material-icons\">save_alt<\/span>\u8cc7\u6599\u3092\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<span class=\"material-icons\">play_arrow<\/span><\/div><\/div><\/div><\/a><\/section><\/div>\n<h2>SaaS\u3068\u306f\uff1f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-320834\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2023\/02\/211a4ef357fa6f9f360b5413e6d59c82.png\" alt=\"\" width=\"640\" height=\"410\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/02\/211a4ef357fa6f9f360b5413e6d59c82.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/02\/211a4ef357fa6f9f360b5413e6d59c82-300x192.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/02\/211a4ef357fa6f9f360b5413e6d59c82-768x492.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>SaaS\u3068\u306f\u300cSoftware as a Service\u300d\u306e\u7565\u79f0\u3067\u3001\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u5f62\u614b\u306e\u4e00\u7a2e\u3067\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u63d0\u4f9b\u4f1a\u793e\uff08\u30d9\u30f3\u30c0\u30fc\uff09\u306e\u30b5\u30fc\u30d0\u30fc\u3067\u7a3c\u50cd\u3057\u3066\u3044\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u7d4c\u7531\u3067\u30a2\u30af\u30bb\u30b9\u3057\u3066\u5229\u7528\u3057\u307e\u3059\u3002<\/p>\n<p>\u591a\u304f\u306eSaaS\u306f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u306e\u6599\u91d1\u5f62\u614b\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u5fc5\u8981\u306a\u6a5f\u80fd\u30fb\u5bb9\u91cf\u3092\u9078\u629e\u3057\u3001\u5229\u7528\u3059\u308b\u305f\u3081\u306e\u6599\u91d1\u3092\u652f\u6255\u3046\u3053\u3068\u3067\u3001\u4e00\u5b9a\u671f\u9593\u305d\u306e\u6a5f\u80fd\u30fb\u5bb9\u91cf\u3092\u5229\u7528\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n<p>\u5f93\u6765\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u5229\u7528\u3059\u308b\u969b\u306b\u306f\u3001\u81ea\u8eab\u306e\u30d1\u30bd\u30b3\u30f3\u306b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057SaaS\u306f\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306e\u5fc5\u8981\u304c\u306a\u304f\u3001\u30af\u30e9\u30a6\u30c9\u4e0a\u3067\u5229\u7528\u3067\u304d\u308b\u305f\u3081\u3001\u30c7\u30d0\u30a4\u30b9\u3068\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u74b0\u5883\u3055\u3048\u3042\u308c\u3070\u5229\u7528\u3067\u304d\u308b\u70b9\u304c\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/column\/about-saas-business-required-skill\">SaaS\u55b6\u696d\u3068\u306f\uff1f\u5fc5\u8981\u306a\u30b9\u30ad\u30eb\u3068SaaS\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u7279\u5fb4\u307e\u3067\u7d39\u4ecb<\/a><\/p>\n<h2><b>SaaS\u72ec\u81ea\u306eKPI\u8a2d\u5b9a\u304c\u91cd\u8981\u306a\u7406\u7531<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SaaS\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308bKPI\uff08Key Performance Indicator\uff09\u306e\u8a2d\u5b9a\u3068\u7ba1\u7406\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u76f4\u7d50\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306b\u3001\u306a\u305cKPI\u304cSaaS\u30d3\u30b8\u30cd\u30b9\u3067\u91cd\u8981\u306a\u306e\u304b\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><b>1. \u58f2\u4e0a\u4e88\u6e2c\u3092\u5143\u306b\u3057\u305f\u30d3\u30b8\u30cd\u30b9\u62e1\u5927\u6226\u7565<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SaaS\u30d3\u30b8\u30cd\u30b9\u306f\u7d99\u7d9a\u7684\u306a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u5f62\u5f0f\u3067\u63d0\u4f9b\u3055\u308c\u308b\u305f\u3081\u3001\u9867\u5ba2\u306e\u7d99\u7d9a\u5229\u7528\u304c\u53ce\u76ca\u306e\u67f1\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u58f2\u4e0a\u4e88\u6e2c\u3092\u6b63\u78ba\u306b\u884c\u3044\u3001\u5c06\u6765\u306e\u58f2\u4e0a\u52d5\u5411\u3084\u5e02\u5834\u9700\u8981\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u898f\u5e02\u5834\u306e\u958b\u62d3\u3084\u9867\u5ba2\u5c64\u306e\u62e1\u5927\u3092\u884c\u3046\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u9700\u8981\u306e\u5909\u5316\u3084\u5e02\u5834\u30c8\u30ec\u30f3\u30c9\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u8fc5\u901f\u306a\u5bfe\u5fdc\u3084\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<h3><b>2. \u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u58f2\u4e0a\u4e88\u6e2c\u3092\u901a\u3058\u3066\u5f97\u3089\u308c\u305f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5206\u6790\u3057\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u751f\u304b\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5177\u4f53\u7684\u306aKPI\u3068\u3057\u3066\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\uff08CS\uff09\u3001\u88fd\u54c1\u306e\u5229\u7528\u7387\u3001\u65b0\u6a5f\u80fd\u306e\u63a1\u7528\u7387\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306eKPI\u3092\u5b9a\u671f\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5408\u81f4\u3057\u305f\u6539\u5584\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u5897\u52a0\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u95a2\u9023\u8a18\u4e8b\uff1a<\/span><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tool-reviews\/reason-for-maintaining-customer-satisfaction\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u6e80\u8db3\u5ea6\uff08CS\uff09\u3068\u306f\uff1f\u5411\u4e0a\u306e\u30dd\u30a4\u30f3\u30c8\u30fb\u30c4\u30fc\u30eb7\u9078\u3068\u5177\u4f53\u4e8b\u4f8b<\/span><\/a><\/p>\n<h3><b>3. \u5206\u696d\u5316\u3055\u308c\u305f\u55b6\u696d\u6d3b\u52d5\u306e\u6539\u5584<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SaaS\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u55b6\u696d\u6d3b\u52d5\u304c\u5206\u696d\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u306e\u5206\u696d\u5316\u3055\u308c\u305f\u55b6\u696d\u6d3b\u52d5\u3092THE MODEL\uff08THE MODEL\u578b\uff09\u3068\u547c\u3070\u308c\u308b\u67a0\u7d44\u307f\u3067\u904b\u7528\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">THE MODEL\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u30d3\u30b8\u30cd\u30b9\u306e\u53f0\u982d\u3084\u591a\u69d8\u5316\u30fb\u9577\u671f\u5316\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u300c\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u300d\u300c\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\u300d\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u300d\u306b\u5206\u696d\u3057\u3066\u30ea\u30ec\u30fc\u5f62\u5f0f\u3067\u9023\u643a\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5177\u4f53\u7684\u306b\u306f\u3001\u5404\u90e8\u9580\u3054\u3068\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306aKPI\u3092\u8a2d\u5b9a\u3057\u3001\u6d3b\u52d5\u3092\u8a55\u4fa1\u30fb\u6700\u9069\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\uff1a\u30bb\u30fc\u30eb\u30b9\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u30b3\u30fc\u30eb\u6570\u3001\u9867\u5ba2\u30a2\u30c3\u30d7\u30bb\u30eb\u7387<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\uff1a\u9867\u5ba2\u8a2a\u554f\u6570\u3001\u5951\u7d04\u7de0\u7d50\u7387\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\uff08CSAT\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\uff1a\u30c1\u30e3\u30fc\u30f3\u7387\u3001\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u7387\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u7387<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5404\u90e8\u9580\u306e\u6d3b\u52d5\u3092KPI\u3067\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3057\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u6700\u9069\u5316\u3084\u30b9\u30ad\u30eb\u5411\u4e0a\u3092\u56f3\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u6210\u679c\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u3084\u30bb\u30fc\u30eb\u30b9\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u6027\u306a\u3069\u3092KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u306e\u6210\u679c\u3092\u6e2c\u5b9a\u3057\u3066\u6539\u5584\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><b>4. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30bb\u30fc\u30eb\u30b9\u306e\u52b9\u679c\u6e2c\u5b9a<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u58f2\u4e0a\u4e88\u6e2c\u306b\u57fa\u3065\u3044\u305f\u5805\u5b9f\u306a\u30d3\u30b8\u30cd\u30b9\u8a08\u753b\u3084\u6210\u9577\u6226\u7565\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u7acb\u3061\u4e0a\u3052\u671f\u3067\u3082\u51fa\u8cc7\u3092\u53d7\u3051\u3084\u3059\u304f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6295\u8cc7\u5bb6\u3084\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306a\u6295\u8cc7\u5148\u3068\u306a\u308b\u3088\u3046\u3001KPI\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30b9\u30af\u7ba1\u7406\u7b56\u3084\u6210\u9577\u6226\u7565\u3092\u793a\u3057\u3001\u4fe1\u983c\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u95a2\u9023\u8a18\u4e8b\uff1a<\/span><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/management\/waht-is-kpi-design\"><span style=\"font-weight: 400;\">KPI\u8a2d\u8a08\u3068\u306f\uff1fBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u4f8b\u3084\u8a2d\u8a08\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac<\/span><\/a><\/p>\n<h2>SaaS\u30d3\u30b8\u30cd\u30b9\u306e<b>3\u3064\u306e<\/b>\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>\u5f93\u6765\u306e\u3088\u3046\u306a\u8cb7\u3044\u5207\u308a\u30bf\u30a4\u30d7\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u30bd\u30d5\u30c8\u3067\u306e\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u304b\u3089\u3001\u30af\u30e9\u30a6\u30c9\u3092\u4ecb\u3057\u305fSaaS\u304c\u4e3b\u6d41\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u306a\u305c\u3053\u308c\u307b\u3069SaaS\u304c\u51fa\u56de\u3063\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u3068\u3001SaaS\u7279\u6709\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<h3>1. \u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u3092\u7d99\u7d9a\u3057\u3066\u5f97\u3089\u308c\u308b<\/h3>\n<p>\u591a\u304f\u306eSaaS\u306f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u3067\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u89e3\u7d04\u3057\u306a\u3044\u9650\u308a\u306f\u53ce\u76ca\u304c\u767a\u751f\u3057\u7d9a\u3051\u307e\u3059\u3002<\/p>\n<p>\u8cb7\u3044\u5207\u308a\u578b\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8cfc\u5165\u3057\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3057\u304b\u53ce\u76ca\u304c\u767a\u751f\u305b\u305a\u3001\u53ce\u76ca\u3092\u62e1\u5927\u3059\u308b\u305f\u3081\u306b\u306f\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u7d9a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057SaaS\u306f\u7d99\u7d9a\u3057\u3066\u53ce\u76ca\u3092\u5f97\u3089\u308c\u308b\u305f\u3081\u3001\u53ce\u76ca\u304c\u5b89\u5b9a\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>2. \u67d4\u8edf\u306b\u5c0e\u5165\u3084\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u304c\u3067\u304d\u308b<\/h3>\n<p>SaaS\u306f\u3001\u30d9\u30f3\u30c0\u30fc\u5074\u3082\u30e6\u30fc\u30b6\u30fc\u5074\u3082\u30ea\u30ea\u30fc\u30b9\u30fb\u5c0e\u5165\u3084\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u304c\u67d4\u8edf\u306b\u3067\u304d\u308b\u70b9\u3082\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u901a\u5e38\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u958b\u767a\u3060\u3068\u3001\u8981\u4ef6\u5b9a\u7fa9\u3084\u8a2d\u8a08\u3001\u958b\u767a\u3084\u30c6\u30b9\u30c8\u306a\u3069\u591a\u304f\u306e\u5de5\u7a0b\u3092\u7d4c\u3066\u304b\u3089\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u7d0d\u54c1\u3055\u308c\u307e\u3059\u3002\u5c0e\u5165\u5f8c\u3082\u4e0d\u5177\u5408\u3084\u30c8\u30e9\u30d6\u30eb\u306a\u3069\u304c\u3042\u308c\u3070\u3001\u305d\u306e\u90fd\u5ea6\u30d9\u30f3\u30c0\u30fc\u3092\u547c\u3093\u3067\u5bfe\u5fdc\u3057\u3066\u3082\u3089\u308f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001SaaS\u306f\u305d\u3046\u3044\u3063\u305f\u30d7\u30ed\u30bb\u30b9\u304c\u5fc5\u8981\u306a\u3044\u305f\u3081\u3001\u30ea\u30ea\u30fc\u30b9\u3082\u5c0e\u5165\u3082\u30b9\u30d4\u30fc\u30c7\u30a3\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u304c\u30d9\u30f3\u30c0\u30fc\u5074\u306e\u30b5\u30fc\u30d0\u30fc\u4e0a\u306b\u3042\u308b\u305f\u3081\u3001\u30ea\u30ea\u30fc\u30b9\u5f8c\u306b\u4e0d\u5177\u5408\u304c\u767a\u751f\u3057\u3066\u3082\u3059\u3050\u306b\u30d9\u30f3\u30c0\u30fc\u304c\u5bfe\u5fdc\u3067\u304d\u3001\u7d20\u65e9\u304f\u4fee\u6b63\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306f\u5fc5\u8981\u306a\u6a5f\u80fd\u3092\u9078\u629e\u3057\u3066\u5c0e\u5165\u3067\u304d\u308b\u305f\u3081\u3001\u5c0e\u5165\u5f8c\u306b\u300c\u3084\u3063\u3071\u308a\u3053\u306e\u6a5f\u80fd\u3082\u4f7f\u3044\u305f\u3044\u304b\u3089\u3001\u4e00\u3064\u4e0a\u306e\u30d7\u30e9\u30f3\u306b\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u300d\u300c\u5c0e\u5165\u3057\u3066\u307f\u305f\u3089\u4f7f\u308f\u306a\u3044\u6a5f\u80fd\u3082\u3042\u308b\u304b\u3089\u3001\u4e00\u3064\u4e0b\u306e\u30d7\u30e9\u30f3\u3067\u5145\u5206\u3060\u300d\u306a\u3069\u3001\u81ea\u793e\u306b\u5408\u308f\u305b\u3066\u67d4\u8edf\u306b\u5229\u7528\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3>3. \u30e6\u30fc\u30b6\u30fc\u5074\u306f\u5c0e\u5165\u30b3\u30b9\u30c8\u304c\u4f4e\u3044<\/h3>\n<p>SaaS\u306f\u3001\u3059\u3067\u306b\u5b58\u5728\u3057\u3066\u3044\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u5229\u7528\u3059\u308b\u305f\u3081\u3001\u4e00\u304b\u3089\u958b\u767a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u5074\u306f\u4f4e\u30b3\u30b9\u30c8\u3067\u5c0e\u5165\u3067\u304d\u308b\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u88fd\u54c1\u306b\u3088\u3063\u3066\u306f\u521d\u671f\u8cbb\u7528\u304c\u304b\u304b\u308b\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u4e00\u304b\u3089\u958b\u767a\u3059\u308b\u5834\u5408\u3068\u6bd4\u8f03\u3059\u308b\u3068\u5927\u5e45\u306b\u5c0e\u5165\u30b3\u30b9\u30c8\u306f\u524a\u6e1b\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u3042\u308b\u30d7\u30e9\u30f3\u3092\u9078\u629e\u3067\u304d\u3001\u5fc5\u8981\u304c\u3042\u308c\u3070\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u4ed8\u3051\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u305f\u3081\u3001\u81ea\u793e\u306b\u5408\u308f\u305b\u305f\u6599\u91d1\u8a2d\u5b9a\u3067\u5229\u7528\u3067\u304d\u307e\u3059\u3002\u904b\u7528\u9762\u3067\u3082\u30b3\u30b9\u30c8\u3092\u6291\u3048\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p><a id=\"sales-enablement-guide\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/sales-enablement-guide\" target=\"_blank\" rel=\"noopener\"><b>\u25b6\ufe0e\u25b6\ufe0e\u3010\u30bb\u30fc\u30eb\u30b9\u30d1\u30fc\u30bd\u30f3\u5fc5\u898b\u3011\u52b9\u679c\u7684\u306a\u55b6\u696d\u6539\u9769\u3092\u5b9f\u73fe\u3059\u308b\u306b\u306f\uff1f<\/b><\/a><\/p>\n<h2>SaaS\u30d3\u30b8\u30cd\u30b9\u3067<b>\u9069\u5207\u306aKPI\u8a2d\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8<\/b><\/h2>\n<p>SaaS\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u72ec\u81ea\u306eKPI\u6307\u6a19\u306e\u8a2d\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002SaaS\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u4ee5\u4e0b3\u3064\u306e\u8996\u70b9\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u898b\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u6210\u9577\u6027\u306eKPI<\/li>\n<li>\u52b9\u7387\u6027\u306eKPI<\/li>\n<li>\u7d99\u7d9a\u6027\u306eKPI<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u3001\u3069\u306e\u3088\u3046\u306a\u6307\u6a19\u306a\u306e\u304b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h2>SaaS\u30d3\u30b8\u30cd\u30b9\u306e\u300c\u6210\u9577\u6027\u300d\u3092\u898b\u6975\u3081\u308b\u305f\u3081\u306eKPI<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-304435\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2023\/02\/d474bd2392fadc25798655d195cfa322.png\" alt=\"\" width=\"640\" height=\"410\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/02\/d474bd2392fadc25798655d195cfa322.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/02\/d474bd2392fadc25798655d195cfa322-300x192.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/02\/d474bd2392fadc25798655d195cfa322-768x492.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong>\u300c\u6210\u9577\u6027\u306eKPI\u300d<\/strong>\u3068\u306f\u3001\u81ea\u793e\u306eSaaS\u30d3\u30b8\u30cd\u30b9\u304c\u3069\u306e\u304f\u3089\u3044\u6210\u9577\u3057\u3066\u3044\u308b\u306e\u304b\u5224\u65ad\u3059\u308bKPI\u3067\u3059\u3002\u307e\u305f\u3001\u4eca\u5f8c\u3069\u306e\u304f\u3089\u3044\u6210\u9577\u3059\u308b\u306e\u304b\u4e88\u6e2c\u3092\u7acb\u3066\u308b\u305f\u3081\u306b\u3082\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u6307\u6a19\u304c\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>MRR\uff08Monthly Recurring Revenue\uff09<\/h3>\n<p>\u300c\u6708\u9593\u7d4c\u5e38\u53ce\u76ca\u300d\u3092\u8868\u3059MRR\u306f\u3001\u6bce\u6708\u3069\u306e\u304f\u3089\u3044\u306e\u53ce\u76ca\u3092\u5b89\u5b9a\u3057\u3066\u5f97\u3089\u308c\u3066\u3044\u308b\u304b\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>MRR\u306f\u3001\u6599\u91d1\u5f62\u614b\u306b\u3088\u3063\u3066\u8a08\u7b97\u65b9\u6cd5\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<div style=\"background-color: #eeeeee; padding: 10px;\">\n<p><strong>\u3010\u8a08\u7b97\u5f0f\uff5cMRR\u3011<\/strong><\/p>\n<ul>\n<li><strong><span style=\"font-size: 20px;\">\u4e00\u30ab\u6708\u3054\u3068\u306e\u5951\u7d04\u306e\u5834\u5408\uff1a\u6708\u984d\u5229\u7528\u6599\u91d1\u00d7\u9867\u5ba2\u6570<\/span><\/strong><\/li>\n<li><strong><span style=\"font-size: 20px;\">\u534a\u5e74\u3054\u3068\u306e\u5951\u7d04\u306e\u5834\u5408\uff1a\u534a\u5e74\u9593\u5229\u7528\u6599\u91d1\u00f76\u00d7\u9867\u5ba2\u6570<\/span><\/strong><\/li>\n<li><strong><span style=\"font-size: 20px;\">\u4e00\u5e74\u9593\u3054\u3068\u306e\u5951\u7d04\u306e\u5834\u5408\uff1a\u5e74\u984d\u5229\u7528\u6599\u91d1\u00f712\u00d7\u9867\u5ba2\u6570<\/span><\/strong><\/li>\n<\/ul>\n<\/div>\n<p>\u3044\u305a\u308c\u306e\u5834\u5408\u3082\u4e00\u30ab\u6708\u3054\u3068\u306e\u5229\u7528\u6599\u91d1\u306b\u5909\u63db\u3057\u3066\u8a08\u7b97\u3057\u307e\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001\u521d\u671f\u8cbb\u7528\u3084\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u306a\u3069\u3001\u5358\u767a\u3067\u767a\u751f\u3057\u305f\u53ce\u76ca\u306fMRR\u306b\u306f\u542b\u3081\u307e\u305b\u3093\u3002\u3042\u304f\u307e\u3067\u3082\u3001\u6bce\u6708\u30b3\u30f3\u30b9\u30bf\u30f3\u30c8\u306b\u767a\u751f\u3059\u308b\u53ce\u76ca\u304c\u30d9\u30fc\u30b9\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001MRR\u306e\u6210\u9577\u7387\u306f\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u307e\u3059\u3002<\/p>\n<blockquote><p><strong>\u3010\u8a08\u7b97\u5f0f\uff5cMRR\u6210\u9577\u7387\u3011<\/strong><br \/>\n<strong><span style=\"font-size: 20px;\">\u671f\u672bMRR\u00f7\u671f\u9996MRR\uff0d1<\/span><\/strong><\/p><\/blockquote>\n<p>\u6210\u9577\u7387\u3082\u5206\u6790\u3057\u306a\u304c\u3089\u3001SaaS\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u8ffd\u3063\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>ARR\uff08Annual Recurring Revenue\uff09<\/h3>\n<p>ARR\u306f\u300c\u5e74\u9593\u7d4c\u5e38\u53ce\u76ca\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>ARR\u3068MRR\u306f\u6df1\u304f\u95a2\u4fc2\u3057\u3042\u3063\u3066\u3044\u308b\u305f\u3081\u300cMRR\u00d712\u300d\u3067ARR\u3092\u6c42\u3081\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u3061\u306a\u307f\u306b\u3001MRR\u3092\u300cARR\u00f712\u300d\u3067\u8a08\u7b97\u3059\u308b\u4f01\u696d\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001ARR\u306e\u6210\u9577\u7387\u306fMRR\u3068\u540c\u3058\u3088\u3046\u306b\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u307e\u3059\u3002<\/p>\n<blockquote><p>\u3010\u8a08\u7b97\u5f0f\uff5cARR\u6210\u9577\u7387\u3011<br \/>\n<span style=\"font-size: 20px;\">\u671f\u672bARR\u00f7\u671f\u9996ARR\uff0d1<\/span><\/p><\/blockquote>\n<p>SaaS\u30d3\u30b8\u30cd\u30b9\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u5834\u5408\u3001ARR\u6210\u9577\u7387\u306f\u300cT2D3\uff08\u30c8\u30ea\u30d7\u30eb3\u56de\u3001\u30c0\u30d6\u30eb2\u56de\uff09\u300d\u304c\u671b\u307e\u3057\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u8a2d\u7acb\u304b\u3089\u6bce\u5e743\u500d\u30013\u500d\u30012\u500d\u30012\u500d\u30012\u500d\u3068\u53ce\u76ca\u3092\u4e0a\u3052\u3066\u3044\u304d\u30015\u5e74\u306772\u500d\u306e\u53ce\u76ca\u62e1\u5927\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n<h3>CMRR\uff08Committed MRR\uff09<\/h3>\n<p>CMRR\u3068\u306f\u300c\u78ba\u7d04\u3055\u308c\u305fMRR\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3001\u4e00\u5e74\u5951\u7d04\u306a\u3069\u306e\u9577\u671f\u5951\u7d04\u3092\u7d50\u3093\u3067\u3044\u308b\u305f\u3081\u5c06\u6765\u7684\u306a\u53ce\u76ca\u304c\u78ba\u7d04\u3055\u308c\u3066\u3044\u308bMRR\u3067\u3059\u3002<\/p>\n<p>CRMM\u306f\u3001\u4e00\u5b9a\u671f\u9593\u5185\u3067\u3042\u308c\u3070\u5fc5\u305a\u5165\u3063\u3066\u304f\u308b\u53ce\u76ca\u3068\u306a\u308b\u305f\u3081\u3001\u5c06\u6765\u306e\u58f2\u4e0a\u4e88\u6e2c\u304c\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>Quick Ratio\uff08\u5f53\u5ea7\u6bd4\u7387\uff09<\/h3>\n<p>MRR\u306f\u5897\u52a0\u3057\u3066\u3044\u304f\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u89e3\u7d04\u3084\u30c0\u30a6\u30f3\u30b0\u30ec\u30fc\u30c9\u306b\u3088\u3063\u3066\u5931\u308f\u308c\u308b\u5206\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u4e00\u5b9a\u671f\u9593\u5185\u306b\u5897\u52a0\u3057\u305fMRR\u3068\u5931\u3063\u305fMRR\u306e\u6bd4\u7387\u3092\u8868\u3059Quick Ratio\u304b\u3089\u3001\u6210\u9577\u7387\u3092\u898b\u6975\u3081\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>Quick Ratio\u306e\u7b97\u51fa\u306b\u306f\u3001\u4ee5\u4e0b\u306eMRR\u3092\u7528\u3044\u3066\u8a08\u7b97\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>New MRR\uff1a\u65b0\u898f\u9867\u5ba2\u306e\u5897\u52a0\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u305fMRR<\/li>\n<li>Expansion MRR\uff1a\u65e2\u5b58\u9867\u5ba2\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u3088\u3063\u3066\u5897\u52a0\u3057\u305fMRR<\/li>\n<li>Churn MRR\uff1a\u65e2\u5b58\u9867\u5ba2\u306e\u89e3\u7d04\u306b\u3088\u3063\u3066\u5931\u308f\u308c\u305fMRR<\/li>\n<li>Contraction MRR \uff08Downgrade MRR\uff09\uff1a\u65e2\u5b58\u9867\u5ba2\u306e\u30c0\u30a6\u30f3\u30b0\u30ec\u30fc\u30c9\u306b\u3088\u3063\u3066\u5931\u308f\u308c\u305fMRR<\/li>\n<\/ul>\n<blockquote><p>\u3010\u8a08\u7b97\u5f0f\uff5cQuick Ratio\u3011<br \/>\n<span style=\"font-size: 20px;\">\uff08New MRR\uff0bExpansion MRR\uff09\u00f7\uff08Churn MRR\uff0bContraction MRR\uff09<\/span><\/p><\/blockquote>\n<p>Quick Ratio\u306e\u76ee\u6a19\u5024\u306f\u3001\u4e00\u822c\u7684\u306b\u306f4\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>ARPA\uff08Average Revenue Per Account\uff09<\/h3>\n<p>\u4e00\u3064\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u5e73\u5747\u3057\u3066\u3069\u306e\u304f\u3089\u3044\u306e\u53ce\u76ca\u3092\u3082\u305f\u3089\u3059\u306e\u304b\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001ARPA\u3092\u7528\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\u3010\u8a08\u7b97\u5f0f\uff5cARPA\u3011<br \/>\n<span style=\"font-size: 20px;\">MRR\u00f7\u30a2\u30ab\u30a6\u30f3\u30c8\u6570<\/span><\/p><\/blockquote>\n<p>ARPA\u3068\u540c\u3058\u3088\u3046\u306a\u6307\u6a19\u306b\u3001ARPU\uff08Average Revenue Per User\uff09\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3061\u3089\u306f\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306e\u5e73\u5747\u53ce\u76ca\u3068\u306a\u308a\u3001ARPA\u3092\u5951\u7d04\u4f01\u696d\u6570\u3001ARPA\u3092\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u6570\u3068\u3057\u3066\u4f7f\u3044\u5206\u3051\u3066\u3044\u308b\u4f01\u696d\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>ASP\uff08Average Sales Price\uff09<\/h3>\n<p>ASP\u306f\u3001\u65b0\u898f\u9867\u5ba2\u304c\u5e73\u5747\u3057\u3066\u3069\u306e\u304f\u3089\u3044\u306e\u53ce\u76ca\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u304b\u5224\u65ad\u3059\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n<blockquote><p>\u3010\u8a08\u7b97\u5f0f\uff5cASP\u3011<br \/>\n<span style=\"font-size: 20px;\">\uff08\u3042\u308b\u671f\u9593\u306e\uff09MRR\u00f7\uff08\u305d\u306e\u671f\u9593\u5185\u306e\uff09\u65b0\u898f\u7372\u5f97\u9867\u5ba2\u6570<\/span><\/p><\/blockquote>\n<p>\u6708\u9593\u3067\u898b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4e00\u5b9a\u671f\u9593\u5185\u3067\u5206\u6790\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>ASP\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u6d3b\u52d5\u304c\u9069\u5207\u306b\u3067\u304d\u3066\u3044\u308b\u304b\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u4e88\u6e2c\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h2>SaaS\u30d3\u30b8\u30cd\u30b9\u306e\u300c\u52b9\u7387\u6027\u300d\u3092\u898b\u6975\u3081\u308b\u305f\u3081\u306eKPI<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-304436\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2023\/02\/140bdd1c984cd2a670d7bafc8393d9fb.png\" alt=\"\" width=\"640\" height=\"410\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/02\/140bdd1c984cd2a670d7bafc8393d9fb.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/02\/140bdd1c984cd2a670d7bafc8393d9fb-300x192.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/02\/140bdd1c984cd2a670d7bafc8393d9fb-768x492.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u6b21\u306f\u3001<strong>SaaS\u30d3\u30b8\u30cd\u30b9\u306e\u52b9\u7387\u6027\u306eKPI\u3092\u5206\u6790<\/strong>\u3057\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u3069\u306e\u304f\u3089\u3044\u53ce\u76ca\u3092\u5f97\u3089\u308c\u3066\u3044\u308b\u304b\u3001\u52b9\u7387\u7684\u306b\u53ce\u76ca\u3092\u4e0a\u3052\u3089\u308c\u3066\u3044\u308b\u304b\u3001\u3068\u3044\u3063\u305f\u5185\u5bb9\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002<\/p>\n<h3>CVR\uff08Conversion Rate\uff09<\/h3>\n<p>CVR\u3068\u306f\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u300d\u3092\u610f\u5473\u3057\u3001\u76ee\u6a19\u3068\u306a\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u9054\u6210\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u5272\u5408\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>SaaS\u30d3\u30b8\u30cd\u30b9\u306e\u5834\u5408\u306f\u3001\u30ea\u30fc\u30c9\u3084\u7121\u6599\u4f1a\u54e1\u304b\u3089\u6709\u6599\u4f1a\u54e1\u306b\u306a\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3057\u3087\u3046\u3002\u305f\u3060\u3057\u4f01\u696d\u306b\u3088\u3063\u3066\u306f\u3001\u7121\u6599\u4f1a\u54e1\u3067\u3082\u4f1a\u54e1\u767b\u9332\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u9054\u6210\u3057\u305f\u3068\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>LTV\uff08Life Time Value\uff09<\/h3>\n<p>LTV\u3068\u306f\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3092\u610f\u5473\u3057\u3001\u4e00\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u53d6\u5f15\u958b\u59cb\u304b\u3089\u7d42\u4e86\u307e\u3067\u3069\u306e\u304f\u3089\u3044\u306e\u53ce\u76ca\u3092\u3082\u305f\u3089\u3057\u305f\u304b\u6e2c\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>LTV\u306e\u7b97\u51fa\u65b9\u6cd5\u306f\u3055\u307e\u3056\u307e\u306a\u8a08\u7b97\u5f0f\u304c\u3042\u308a\u307e\u3059\u304c\u3001SaaS\u30d3\u30b8\u30cd\u30b9\u3067\u6d3b\u7528\u3067\u304d\u308b\u5f0f\u306f\u4ee5\u4e0b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<blockquote><p>\u3010\u8a08\u7b97\u5f0f\uff5cLTV\u3011<br \/>\n<span style=\"font-size: 20px;\">ARPA\u00d7\u5e73\u5747\u7d99\u7d9a\u671f\u9593<\/span><\/p><\/blockquote>\n<p>\u3053\u306e\u5f0f\u304b\u3089\u308f\u304b\u308b\u3088\u3046\u306b\u3001LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u300c\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u300d\u300c\u7d99\u7d9a\u3057\u3066\u3082\u3089\u3046\u300d\u3068\u3044\u3046\u8981\u7d20\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\uff1a\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u3067\u9867\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u3001\u9867\u5ba2\u6570\u3092\u5897\u3084\u3059<\/li>\n<li>\u7d99\u7d9a\u3057\u3066\u3082\u3089\u3046\uff1a\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3066\u89e3\u7d04\u7387\u3092\u4f4e\u304f\u3059\u308b<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306a\u53d6\u7d44\u307f\u304c\u9069\u5207\u306b\u884c\u308f\u308c\u3066\u3044\u308b\u304b\u3001LTV\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/lifetime-value\">LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\uff1f\u610f\u5473\u3068\u8a08\u7b97\u65b9\u6cd5\u30fbLTV\u5411\u4e0a\u306b\u6709\u52b9\u306a\u55b6\u696d\u6226\u7565<\/a><\/p>\n<h3>CAC\uff08Customer Acquisition Cost\uff09<\/h3>\n<p>\u65b0\u898f\u9867\u5ba2\u3092\u4e00\u4eba\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5e83\u544a\u8cbb\u3084\u4eba\u4ef6\u8cbb\u3001\u5916\u6ce8\u8cbb\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u30b3\u30b9\u30c8\u304c\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u4e00\u4eba\u3042\u305f\u308a\u3001\u3069\u306e\u304f\u3089\u3044\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u3063\u305f\u304b\u7b97\u51fa\u3059\u308b\u6307\u6a19\u304c\u3001\u300c\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u300d\u3092\u793a\u3059CAC\u3067\u3059\u3002<\/p>\n<blockquote><p>\u3010\u8a08\u7b97\u5f0f\uff5cCAC\u3011<br \/>\n<span style=\"font-size: 20px;\">\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u7dcf\u30b3\u30b9\u30c8\u00f7\u65b0\u898f\u7372\u5f97\u9867\u5ba2\u6570<\/span><\/p><\/blockquote>\n<p>CAC\u306f\u3001\u696d\u7a2e\u3084\u5e83\u544a\u306e\u7a2e\u985e\u306a\u3069\u306b\u3088\u3063\u3066\u300cCPA\uff08Cost Per Acquisition\uff09\u300d\u3084\u300cCCA\uff08Cost of Customer Acquisition\uff09\u300d\u3068\u8a00\u308f\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/what-is-cac\">CAC\uff08\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff09\u3068\u306f?CPA\u3068\u306e\u9055\u3044\u3084\u8a08\u7b97\u65b9\u6cd5\u30fb\u524a\u6e1b\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/p>\n<h3>Unit Economics<\/h3>\n<p>Unit Economics\uff08\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\uff09\u306f\u9867\u5ba2\u4e00\u4eba\u3042\u305f\u308a\u306e\u63a1\u7b97\u6027\uff08\u53ce\u76ca\u6027\uff09\u3092\u6307\u3059\u6307\u6a19\u3067\u3001\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u304c\u59a5\u5f53\u304b\u3069\u3046\u304b\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<blockquote><p>\u3010\u8a08\u7b97\u5f0f\uff5cUnit Economics\u3011<br \/>\n<span style=\"font-size: 20px;\">LTV\u00f7CAC<\/span><\/p><\/blockquote>\n<p>\u7b97\u51fa\u3057\u305f\u7d50\u679c\u304c3\u4ee5\u4e0a\u3067\u3042\u308c\u3070\u3001\u9069\u5207\u3067\u3042\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>CAC Payback Periods<\/h3>\n<p>\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u306f\u3001\u53ce\u76ca\u3067\u56de\u53ce\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3069\u306e\u304f\u3089\u3044\u3067\u30b3\u30b9\u30c8\u3092\u56de\u53ce\u3067\u304d\u305f\u304b\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001CAC Payback Periods\u3068\u3044\u3046\u6307\u6a19\u3092\u4f7f\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\u3010\u8a08\u7b97\u5f0f\uff5cCAC Payback Periods\u3011<br \/>\n<span style=\"font-size: 20px;\">CAC\u00f7\uff08ARPA\u00d7\u7c97\u5229\u7387\uff09<\/span><\/p><\/blockquote>\n<p>\u671f\u9593\u304c\u77ed\u3044\u307b\u3069\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3067\u304d\u308b\u305f\u3081\u3001\u304a\u304a\u3088\u305d12\u30ab\u6708\u4ee5\u5185\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n<h3>Burn Rate<\/h3>\n<p>\u300c\u8cc7\u91d1\u71c3\u713c\u7387\u300d\u3092\u610f\u5473\u3059\u308bBurn Rate\uff08\u30d0\u30fc\u30f3\u30ec\u30fc\u30c8\uff09\u306f\u3001\u4e00\u30ab\u6708\u3042\u305f\u308a\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u306e\u3053\u3068\u3067\u3059\u3002\u4e8b\u696d\u3092\u62e1\u5927\u3057\u3066\u3044\u304f\u3046\u3048\u3067\u4eba\u4ef6\u8cbb\u3084\u5e83\u544a\u8cbb\u306a\u3069\u306b\u591a\u304f\u306e\u30b3\u30b9\u30c8\u3092\u6295\u5165\u3059\u308b\u3053\u3068\u306f\u5f53\u7136\u306a\u306e\u3067\u3001\u4e8b\u696d\u898f\u6a21\u304c\u62e1\u5927\u3059\u308b\u306b\u3064\u308c\u3066Burn Rate\u3082\u5897\u52a0\u3057\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u306a\u304a\u3001Burn Rate\u306f\u3001\u4ee5\u4e0b2\u3064\u306e\u6307\u6a19\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>Gross Burn Rate\uff1a\u4e00\u30ab\u6708\u3042\u305f\u308a\u306e\u7dcf\u30b3\u30b9\u30c8<\/li>\n<li>Net Burn Rate\uff1a\u7dcf\u30b3\u30b9\u30c8\u304b\u3089\u53ce\u5165\u3092\u5dee\u3057\u5f15\u3044\u305f\u30b3\u30b9\u30c8<\/li>\n<\/ul>\n<p>\u4e00\u822c\u7684\u306b\u306fNet Burn Rate\u3092\u91cd\u8996\u3057\u3066\u3001\u4e8b\u696d\u306e\u52b9\u7387\u6027\u3092\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>Runway<\/h3>\n<p>Runway\uff08\u30e9\u30f3\u30a6\u30a7\u30a4\uff09\u306f\u300c\u7336\u4e88\u671f\u9593\u300d\u306e\u3053\u3068\u3067\u3001\u8cc7\u91d1\u304c\u5e95\u3092\u3064\u304f\u307e\u3067\u306e\u671f\u9593\u3092\u610f\u5473\u3057\u307e\u3059\u3002SaaS\u30d3\u30b8\u30cd\u30b9\u306b\u9650\u3089\u305a\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u5168\u4f53\u3067\u4f7f\u308f\u308c\u3066\u3044\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n<blockquote><p>\u3010\u8a08\u7b97\u5f0f\uff5cRunway\u3011<br \/>\n<span style=\"font-size: 20px;\">\u624b\u5143\u306e\u8cc7\u91d1\u00f7Burn Rate<\/span><\/p><\/blockquote>\n<p>Runway\u306e\u6570\u5024\u3092\u898b\u306a\u304c\u3089\u3001\u8cc7\u91d1\u8abf\u9054\u306e\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u7d44\u307f\u307e\u3059\u3002<\/p>\n<h2>SaaS\u30d3\u30b8\u30cd\u30b9\u306e\u300c\u7d99\u7d9a\u6027\u300d\u3092\u898b\u6975\u3081\u308b\u305f\u3081\u306eKPI<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-304446\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2023\/02\/8c44ca3a6003bf9c5db8ce3bdfbf8812.png\" alt=\"\" width=\"640\" height=\"410\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/02\/8c44ca3a6003bf9c5db8ce3bdfbf8812.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/02\/8c44ca3a6003bf9c5db8ce3bdfbf8812-300x192.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/02\/8c44ca3a6003bf9c5db8ce3bdfbf8812-768x492.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>SaaS\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u7d99\u7d9a\u3057\u3066\u4f7f\u3044\u7d9a\u3051\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u524d\u63d0\u306b\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u7d99\u7d9a\u6027\u3092\u898b\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306aKPI\u3092\u8a2d\u5b9a\u3057\u3001<strong>\u4e8b\u696d\u306e\u7d99\u7d9a\u6027\u3092\u5206\u6790<\/strong>\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>Churn Rate\uff08\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff09<\/h3>\n<p>Churn Rate\uff08\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff09\u306f\u300c\u89e3\u7d04\u7387\u300d\u306e\u3053\u3068\u3067\u3001SaaS\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u5fc5\u305a\u6e2c\u5b9a\u3059\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>Churn Rate\u306b\u306f\u300cCustomer Churn Rate\u300d\u3068\u300cRevenue Churn Rate\u300d\u306e2\u7a2e\u985e\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u671f\u9593\u5185\u306b\u89e3\u7d04\u3084\u7121\u6599\u30d7\u30e9\u30f3\u3078\u306e\u30c0\u30a6\u30f3\u30b0\u30ec\u30fc\u30c9\u306a\u3069\u3092\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3092\u6307\u3059Customer Churn Rate\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff09\u306f\u3001\u9867\u5ba2\u6570\u3092\u30d9\u30fc\u30b9\u306b\u3057\u3066\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n<blockquote><p>\u3010\u8a08\u7b97\u5f0f\uff5cCustomer Churn Rate\u3011<br \/>\n<span style=\"font-size: 20px;\">\uff08\u89e3\u7d04\u30e6\u30fc\u30b6\u30fc\u6570+\u30c0\u30a6\u30f3\u30b0\u30ec\u30fc\u30c9\u30e6\u30fc\u30b6\u30fc\u6570\uff09\u00f7\u7dcf\u30e6\u30fc\u30b6\u30fc\u6570<\/span><\/p><\/blockquote>\n<p>\u4e00\u65b9\u3001Revenue Churn Rate\uff08\u30ec\u30d9\u30cb\u30e5\u30fc\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff09\u306f\u53ce\u76ca\u3092\u30d9\u30fc\u30b9\u306b\u3057\u305f\u89e3\u7d04\u7387\u3067\u3001\u300cGross Revenue Churn Rate\u300d\u3068\u300cNet Revenue Churn Rate\u300d\u306e2\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Gross Revenue Churn Rate\uff08\u30b0\u30ed\u30b9\u30ec\u30d9\u30cb\u30e5\u30fc\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff09\u306f\u3001\u89e3\u7d04\u306b\u3088\u3063\u3066\u5931\u3063\u305f\u53ce\u76ca\uff08Churn MRR\uff09\u3068\u30c0\u30a6\u30f3\u30b0\u30ec\u30fc\u30c9\u306b\u3088\u3063\u3066\u5931\u3063\u305f\u53ce\u76ca\uff08Contraction MRR\uff09\u304b\u3089\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n<blockquote><p>\u3010\u8a08\u7b97\u5f0f\uff5cGross Revenue Churn Rate\u3011<br \/>\n<span style=\"font-size: 20px;\">\uff08Churn MRR\uff0bContraction MRR\uff09\u00f7\u524d\u671f\u672b\u6642\u70b9\u306eMRR<\/span><\/p><\/blockquote>\n<p>\u305d\u3057\u3066Net Revenue Churn Rate\uff08\u30cd\u30c3\u30c8\u30ec\u30d9\u30cb\u30e5\u30fc\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff09\u306f\u3001\u640d\u5931\u3057\u305f\u53ce\u76ca\u304b\u3089\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u3088\u3063\u3066\u5897\u52a0\u3057\u305f\u53ce\u76ca\uff08Expansion MRR\uff09\u3092\u5dee\u3057\u5f15\u3044\u3066\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n<blockquote><p>\u3010\u8a08\u7b97\u5f0f\uff5cNet Revenue Churn Rate\u3011<br \/>\n<span style=\"font-size: 20px;\">\uff08Contraction MRR\uff0bChurn MRR\u2212Expansion MRR\uff09\u00f7\u524d\u671f\u672b\u6642\u70b9\u306eMRR<\/span><\/p><\/blockquote>\n<p>Net Revenue Churn Rate\u304c\u30de\u30a4\u30ca\u30b9\u306e\u72b6\u614b\u3092\u300cNegative Churn\uff08\u30cd\u30ac\u30c6\u30a3\u30d6\u30c1\u30e3\u30fc\u30f3\uff09\u300d\u3068\u8a00\u3044\u3001\u640d\u5931\u53ce\u76ca\u5206\u3092\u5897\u52a0\u53ce\u76ca\u5206\u304c\u4e0a\u56de\u3063\u3066\u3044\u308b\u72b6\u614b\u3068\u306a\u308b\u305f\u3081\u3001SaaS\u30d3\u30b8\u30cd\u30b9\u3067\u76ee\u6307\u3059\u3079\u304d\u6570\u5024\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/customer-success\/about-churn-rate\">\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u89e3\u7d04\u7387\uff09\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u3084\u6539\u5584\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/p>\n<h3>CRR\uff08Customer Retention Rate\uff09<\/h3>\n<p>CRR\u306f\u300c\u9867\u5ba2\u7dad\u6301\u7387\u300d\u3092\u6307\u3057\u3001\u3069\u306e\u304f\u3089\u3044\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u7dad\u6301\u3067\u304d\u3066\u3044\u308b\u304b\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<blockquote><p>\u3010\u8a08\u7b97\u5f0f\uff5cCRR\u3011<br \/>\n<span style=\"font-size: 20px;\">\u524d\u671f\u304b\u3089\u7d99\u7d9a\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u6570\u00f7\u524d\u671f\u672b\u6642\u70b9\u3067\u306e\u7dcf\u30e6\u30fc\u30b6\u30fc\u6570<\/span><\/p><\/blockquote>\n<h3>NRR\uff08Net Revenue Retention\uff09<\/h3>\n<p>NRR\u306f\u300c\u58f2\u4e0a\u7d99\u7d9a\u7387\u300d\u3092\u6307\u3057\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u53ce\u76ca\u306e\u5897\u6e1b\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002\u58f2\u4e0a\u4e88\u6e2c\u3092\u7acb\u3066\u308b\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<blockquote><p>\u3010\u8a08\u7b97\u5f0f\uff5cNRR\u3011<br \/>\n<span style=\"font-size: 20px;\">\uff08\u671f\u9996\u306e\u5408\u8a08MRR\uff0bExpansion MRR\u2212Churn MRR\u2212Contraction MRR\uff09\u00f7\u671f\u9996\u306e\u5408\u8a08MRR<\/span><\/p><\/blockquote>\n<p>100%\u3092\u8d85\u3048\u3066\u3044\u308b\u3068\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u304c\u898b\u8fbc\u3081\u308b\u305f\u3081\u3001100\uff5e115%\u7a0b\u5ea6\u3092\u76ee\u6a19\u3068\u3057\u307e\u3059\u3002<\/p>\n<h3>\u5e73\u5747\u7d99\u7d9a\u671f\u9593<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u7d99\u7d9a\u5229\u7528\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u308bSaaS\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5e73\u5747\u7d99\u7d9a\u671f\u9593\u3082\u5fc5\u305a\u5206\u6790\u3057\u307e\u3057\u3087\u3046\u3002\u89e3\u7d04\u7387\u304c\u9ad8\u3044\u307b\u3069\u3001\u5e73\u5747\u7d99\u7d9a\u671f\u9593\u306f\u77ed\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<blockquote><p>\u3010\u8a08\u7b97\u5f0f\uff5c\u5e73\u5747\u7d99\u7d9a\u671f\u9593\u3011<br \/>\n<span style=\"font-size: 20px;\">1\u00f7Net Revenue Churn Rate<\/span><\/p><\/blockquote>\n<h3>AU\uff08Active User\uff09<\/h3>\n<p>AU\u306f\u3001\u5b9f\u969b\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u6570\u3067\u3059\u3002\u5951\u7d04\u3057\u3066\u3082\u5229\u7528\u305b\u305a\u306b\u4f11\u7720\u72b6\u614b\u306b\u306a\u3063\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u3082\u3044\u308b\u305f\u3081\u3001\u3069\u306e\u304f\u3089\u3044\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u767a\u7684\u306b\u5229\u7528\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u304b\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>AU\u306f\u3001\u4e00\u65e5\u5358\u4f4d\u306e\u300cDAU\uff08Daily Active User\uff09\u300d\u3068\u3001\u4e00\u30ab\u6708\u3042\u305f\u308a\u306e\u300cMAU\uff08Monthly Active User\uff09\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u304b\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5229\u7528\u983b\u5ea6\u3092\u6c42\u3081\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<blockquote><p>\u3010\u8a08\u7b97\u5f0f\uff5c\u30e6\u30fc\u30b6\u30fc\u306e\u5e73\u5747\u5229\u7528\u983b\u5ea6\u3011<br \/>\n<span style=\"font-size: 20px;\">DAU\u00f7MAU<\/span><\/p><\/blockquote>\n<h3>NPS \uff08Net Promoter Score\uff09<\/h3>\n<p>NPS\uff08\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff09\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u63a8\u5968\u5ea6\u304b\u3089\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5224\u65ad\u3059\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>\u300c\u3042\u306a\u305f\u306f\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u3001\u4ed6\u8005\u306b\u3069\u306e\u304f\u3089\u3044\u52e7\u3081\u305f\u3044\u3067\u3059\u304b\uff1f\u300d\u3068\u3044\u3046\u8cea\u554f\u306b\u5bfe\u3057\u30010\uff5e10\u306e11\u6bb5\u968e\u3067\u8a55\u4fa1\u3057\u3066\u3082\u3089\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u56de\u7b54\u306e\u70b9\u6570\u306b\u5fdc\u3058\u3066\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>9\u70b9\u300110\u70b9\uff1a\u63a8\u5968\u8005<\/li>\n<li>7\u70b9\u30018\u70b9\uff1a\u4e2d\u7acb\u8005<\/li>\n<li>0\uff5e6\u70b9\uff1a\u6279\u5224\u8005<\/li>\n<\/ul>\n<p>\u305d\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u307e\u3059\u3002<\/p>\n<blockquote><p>\u3010\u8a08\u7b97\u5f0f\uff5cNPS\u3011<br \/>\n<span style=\"font-size: 20px;\">\u63a8\u5968\u8005\u306e\u5272\u5408\uff0d\u6279\u5224\u8005\u306e\u5272\u5408<\/span><\/p><\/blockquote>\n<p>\u30d7\u30e9\u30b9\u306e\u6570\u5024\u3067\u3042\u308c\u3070\u3001\u63a8\u5968\u8005\u304c\u591a\u3044\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u3044\u72b6\u614b\u3060\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/nps\">NPS\u3068\u306f\uff1f\u610f\u5473\u3084\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u6307\u6a19\u306b\u3064\u3044\u3066\u89e3\u8aac<\/a><\/p>\n<h3>NRS\uff08Net Repeater Score\uff09<\/h3>\n<p>\u300c\u9867\u5ba2\u7d99\u7d9a\u5ea6\u300d\u3092\u793a\u3059NRS\u306f\u3001\u5f15\u304d\u7d9a\u304d\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u611f\u3058\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3092\u5206\u6790\u3059\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>\u300c\u3042\u306a\u305f\u306f\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u4e00\u5e74\u5f8c\u3082\u5229\u7528\u3057\u305f\u3044\u3067\u3059\u304b\uff1f\u300d\u3068\u3044\u3046\u8cea\u554f\u306b\u30011\uff5e5\u3067\u8a55\u4fa1\u3057\u3066\u3082\u3089\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u56de\u7b54\u306e\u70b9\u6570\u306b\u5fdc\u3058\u3066\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>5\u70b9\uff1a\u30ea\u30d4\u30fc\u30bf\u30fc<\/li>\n<li>4\u70b9\uff1a\u4e2d\u7acb\u8005<\/li>\n<li>0\uff5e3\u70b9\uff1a\u96e2\u53cd\u30ea\u30b9\u30af\u8005<\/li>\n<\/ul>\n<p>\u305d\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u307e\u3059\u3002<\/p>\n<blockquote><p>\u3010\u8a08\u7b97\u5f0f\uff5cNRS\u3011<br \/>\n<span style=\"font-size: 20px;\">\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u5272\u5408\uff0d\u96e2\u53cd\u30ea\u30b9\u30af\u8005\u306e\u5272\u5408<\/span><\/p><\/blockquote>\n<p>\u30d7\u30e9\u30b9\u306e\u6570\u5024\u3067\u3042\u308c\u3070\u7d99\u7d9a\u7684\u306a\u5229\u7528\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n<h3>RFV<\/h3>\n<p>RFV\u306f\u3001\u4ee5\u4e0b3\u3064\u306e\u6307\u6a19\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<ul>\n<li>Recency\uff08\u76f4\u8fd1\u306e\u5229\u7528\u72b6\u6cc1\uff09\uff1a\u73fe\u6642\u70b9\u306e\u65e5\u4ed8\uff0d\u6700\u7d42\u5229\u7528\u65e5\u4ed8<\/li>\n<li>Frequency\uff08\u5229\u7528\u983b\u5ea6\uff09\uff1a\u5229\u7528\u65e5\u6570\u00f7\u5229\u7528\u671f\u9593<\/li>\n<li>Volume\uff08\u5229\u7528\u91cf\uff09\uff1a\u5229\u7528\u6642\u9593\u00f7\u5229\u7528\u671f\u9593<\/li>\n<\/ul>\n<p>\u305f\u3068\u3048\u3070Recency\u306f\u5065\u5168\u3067\u3082\u3001Frequency\u3084Volume\u304c\u4f4e\u3051\u308c\u3070\u3001\u7a4d\u6975\u7684\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002\u3064\u307e\u308a\u3001\u3069\u308c\u304b\u4e00\u3064\u3067\u3082\u4f4e\u3044\u6570\u5024\u3067\u3042\u308c\u3070\u5065\u5168\u3068\u306f\u8a00\u3048\u306a\u3044\u305f\u3081\u3001RFV\u306e\u30d0\u30e9\u30f3\u30b9\u306b\u6ce8\u76ee\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/customer-success\/about-customer-engagement\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff08CE\uff09\u3068\u306f\uff1f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u306b\u5fc5\u8981\u306a\u6307\u6a19\u3068\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb\uff01<\/a><\/p>\n<h2><b>KPI\u4f5c\u6210\u5f8c\u306e\u904b\u7528\u65b9\u6cd5<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">KPI\u306e\u8a08\u6e2c\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u7d50\u679c\u3092\u6d3b\u304b\u3059\u305f\u3081\u306b\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3084BI\uff08Business Intelligence\uff09\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/span><\/p>\n<p><a href=\"https:\/\/product-senses.mazrica.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mazrica Sales<\/span><\/a><span style=\"font-weight: 400;\">\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u624b\u9806\u3067KPI\u306e\u6539\u5584\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<h3>\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u69cb\u7bc9<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-228230 size-large\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2020\/12\/d1ffacbb0137a802a54ed6c0a5fb4345-1024x647.jpg\" alt=\"\" width=\"640\" height=\"404\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Mazrica Sales<\/span><span style=\"font-weight: 400;\">\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u55b6\u696d\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002\u81ea\u7531\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306a\u8868\u3084\u30b0\u30e9\u30d5\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5fc5\u8981\u306a\u60c5\u5831\u306b\u96c6\u4e2d\u3057\u3066\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u78ba\u8a8d\u4f5c\u696d\u306e\u52b9\u7387\u5316\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001Mazrica Sales<\/span><span style=\"font-weight: 400;\">\u306b\u306f\u3001\u6848\u4ef6\u306e\u9032\u6357\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u6848\u4ef6\u30dc\u30fc\u30c9\u6a5f\u80fd\u3084\u3001AI\u306b\u3088\u308b\u53d7\u6ce8\u78ba\u5ea6\u4e88\u6e2c\u6a5f\u80fd\u306a\u3069\u3001\u591a\u304f\u306e\u55b6\u696d\u652f\u63f4\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h3>BI\uff08Business Intelligence\uff09<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-257002\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/10\/Mazrica-BI.jpeg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/10\/Mazrica-BI.jpeg 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/10\/Mazrica-BI-300x169.jpeg 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/10\/Mazrica-BI-768x432.jpeg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><a href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-bi?utm_source=senseslab&amp;utm_medium=texturl&amp;utm_campaign=senses-bi\" target=\"_blank\" rel=\"noopener\">Mazrica BI<\/a>\u3067\u306f\u3001\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\u5185\u306b\u84c4\u7a4d\u3055\u308c\u305f\u9867\u5ba2\u30fb\u6848\u4ef6\u30c7\u30fc\u30bf\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u30ef\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u9ad8\u901f\u30fb\u67d4\u8edf\u306b\u96c6\u8a08\u30fb\u53ef\u8996\u5316\u3057\u3001\u55b6\u696d\u6d3b\u52d5\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u306e\u5229\u6d3b\u7528\u3092\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u63a8\u9032\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30a8\u30af\u30bb\u30eb\u3084\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8<span style=\"font-weight: 400;\">\u306a\u3069\u4ed6\u306e<\/span>\u30c7\u30fc\u30bf\u3068\u3082\u7d71\u5408\u3067\u304d\u308b\u305f\u3081\u3001\u5404\u6240\u306b\u6563\u3089\u3070\u3063\u3066\u3044\u308b\u30c7\u30fc\u30bf\u30921\u7b87\u6240\u3067\u7d71\u5408\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><a id=\"ebook-kpi-management\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/ebook-kpi-management\" target=\"_blank\" rel=\"noopener\"><strong>\u25b6\u25b6\u3010\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3011KPI\u306e\u6b63\u3057\u3044\u7ba1\u7406\u65b9\u6cd5\u3068\u306f\uff1fKPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u5b9f\u8df5\u65b9\u6cd5\u30923\u30b9\u30c6\u30c3\u30d7\u3067\u89e3\u8aac<\/strong><\/a><\/p>\n<h2>\u7d42\u308f\u308a\u306b<\/h2>\n<p>SaaS\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u7d99\u7d9a\u3057\u3066\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u304f\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3059\u3002\u305d\u306e\u7279\u6027\u4e0a\u3001\u4ed6\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3068\u306f\u7570\u306a\u308b\u6307\u6a19\u3067\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f\u3088\u3046\u306b\u3001SaaS\u30d3\u30b8\u30cd\u30b9\u7279\u6709\u306eKPI\u6307\u6a19\u306f\u591a\u304f\u306e\u7a2e\u985e\u304c\u3042\u308a\u8907\u96d1\u3067\u3059\u304c\u3001\u5065\u5168\u306b\u4e8b\u696d\u3092\u62e1\u5927\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3069\u308c\u3082\u91cd\u8981\u8996\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3084\u58f2\u4e0a\u60c5\u5831\u306a\u3069\u3092\u84c4\u7a4d\u3057\u3001\u5206\u6790\u3057\u3066\u3044\u304f\u4ed5\u7d44\u307f\u4f5c\u308a\u304b\u3089\u69cb\u7bc9\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SaaS\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u8fd1\u5e74\u62e1\u5927\u3057\u3066\u3044\u308b\u5e02\u5834\u3067\u3059\u3002\u300c\u7d99\u7d9a\u3057\u3066\u5229\u7528\u3057\u7d9a\u3051\u3066\u3082\u3089\u3046\u300d\u3068\u3044\u3046\u7279\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u4ed6\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3068\u306f\u7570\u306a\u308b\u6307\u6a19\u3092KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u307e\u3059\u3002 \u305d\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306f\u3001SaaS\u30d3\u30b8\u30cd\u30b9\u3067\u8ffd\u3046\u3079\u304dKPI\u6307\u6a19\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002 [&hellip;]<\/p>\n","protected":false},"featured_media":173574,"template":"","meta":{"_acf_changed":false,"footnotes":""},"senseslab_category":[116],"senseslab_tag":[36,91],"class_list":["post-173565","senseslab","type-senseslab","status-publish","has-post-thumbnail","hentry","senseslab_category-tips","senseslab_tag-data-management","senseslab_tag-kpi"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/173565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab"}],"about":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/types\/senseslab"}],"version-history":[{"count":0,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/173565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media\/173574"}],"wp:attachment":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media?parent=173565"}],"wp:term":[{"taxonomy":"senseslab_category","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_category?post=173565"},{"taxonomy":"senseslab_tag","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_tag?post=173565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}