{"id":15936,"date":"2019-12-27T17:40:07","date_gmt":"2019-12-27T08:40:07","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=15936"},"modified":"2019-12-27T17:40:07","modified_gmt":"2019-12-27T08:40:07","slug":"what-is-kgi","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/tips\/what-is-kgi","title":{"rendered":"KGI\u3068\u306f\uff1fKPI\u3068\u306e\u9055\u3044\u3001\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u5177\u4f53\u4f8b\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u3092\u76ee\u6307\u3059\u4e0a\u3067\u3001\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306b\u6b63\u78ba\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u4e2d\u3067\u3082\u300cKGI\uff08\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u300d\u306f\u3001\u4f01\u696d\u306e\u5168\u4f53\u6226\u7565\u3092\u65b9\u5411\u3065\u3051\u308b\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u58f2\u4e0a\u76ee\u6a19\u3084\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u9054\u6210\u3068\u3044\u3063\u305fKGI\u306f\u3001\u7d44\u7e54\u5168\u4f53\u306e\u5171\u901a\u30b4\u30fc\u30eb\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001KGI\u306f\u4ed6\u306e\u6307\u6a19\uff08KPI\u3084OKR\u306a\u3069\uff09\u3068\u4f55\u304c\u9055\u3046\u306e\u3067\u3057\u3087\u3046\u304b\uff1f 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Indicator\u300d\u306e\u7565<\/strong>\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\u300d\u3084\u300c\u7d4c\u55b6\u76ee\u6a19\u9054\u6210\u6307\u6a19\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u4f01\u696d\u3084\u7d44\u7e54\u304c\u9054\u6210\u3059\u3079\u304d\u6700\u7d42\u7684\u306a\u76ee\u6a19\u3092\u6570\u5024\u5316\u3057\u305f\u6307\u6a19\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u5e74\u9593\u58f2\u4e0a10\u5104\u5186\u306e\u9054\u6210\u3084\u65b0\u898f\u9867\u5ba21000\u540d\u306e\u7372\u5f97\u306a\u3069\u3001\u7d44\u7e54\u5168\u4f53\u304c\u5171\u6709\u3067\u304d\u308b\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>KGI\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3057\u6570\u5024\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u884c\u52d5\u304c\u7d44\u7e54\u5185\u3067\u660e\u78ba\u5316\u3057\u3001\u5168\u54e1\u304c\u540c\u3058\u65b9\u5411\u306b\u5411\u304b\u3046\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u6570\u5024\u30c7\u30fc\u30bf\u306f\u95a2\u4fc2\u8005\u3068\u306e\u5171\u6709\u3092\u5bb9\u6613\u306b\u3057\u3001\u9032\u6357\u78ba\u8a8d\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>KGI\u304c\u3042\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u9054\u6210\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u898b\u3048\u308b\u5316\u3055\u308c\u3001\u8a08\u753b\u306e\u5b9f\u884c\u6027\u304c\u9ad8\u307e\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u7279\u306b\u3001Web\u3084IT\u696d\u754c\u306e\u3088\u3046\u306b\u5909\u5316\u306e\u30b9\u30d4\u30fc\u30c9\u304c\u901f\u304f\u3001\u8fc5\u901f\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u6c42\u3081\u3089\u308c\u308b\u5206\u91ce\u3067\u306f\u3001KGI\u306f\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u88fd\u9020\u696d\u3084\u5c0f\u58f2\u696d\u306a\u3069\u306e\u4ed6\u696d\u754c\u3067\u3082\u3001\u6226\u7565\u7684\u306a\u76ee\u6a19\u7ba1\u7406\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u3059\u3079\u3066\u306e\u7d44\u7e54\u306b\u304a\u3044\u3066\u3001KGI\u306f\u9577\u671f\u7684\u306a\u6210\u529f\u3092\u652f\u3048\u308b\u571f\u53f0\u3068\u306a\u308b\u6307\u6a19\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/management\/performance-management\">\u696d\u7e3e\u7ba1\u7406\u3068\u306f\uff1f\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3068KPI\u30fbKGI\u306b\u3064\u3044\u3066\u3082\u89e3\u8aac<\/a><\/p>\n<h3>KGI\u306e\u6d3b\u7528\u4f8b<\/h3>\n<p>KGI\u306f\u3001\u4f01\u696d\u306e\u7d4c\u55b6\u3084\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u6700\u7d42\u76ee\u6a19\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>\u4ee3\u8868\u7684\u306a\u4f8b\u3068\u3057\u3066\u3001\u58f2\u4e0a\u9ad8\u3001\u6210\u7d04\u6570\u3001\u5229\u76ca\u7387\u3001\u696d\u754c\u5185\u30b7\u30a7\u30a2\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002KGI\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u5168\u4f53\u304c\u540c\u3058\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u52b9\u7387\u7684\u306b\u9032\u3080\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u65b0\u305f\u306b\u5e02\u5834\u306b\u53c2\u5165\u3057\u305f\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u3067\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u77e5\u540d\u5ea6\u5411\u4e0a\u304c\u6700\u512a\u5148\u8ab2\u984c\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c1\u5e74\u5f8c\u307e\u3067\u306b\u5168\u56fd\u7684\u306a\u8a8d\u77e5\u5ea6\u309250%\u5411\u4e0a\u3055\u305b\u308b\u300d\u3084\u300c\u521d\u5e74\u5ea6\u306b\u65b0\u898f\u9867\u5ba2\u30921\u4e07\u4eba\u7372\u5f97\u3059\u308b\u300d\u3068\u3044\u3063\u305fKGI\u304c\u9069\u5207\u3067\u3059\u3002<\/p>\n<p>KGI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u5e02\u5834\u3067\u306e\u5b58\u5728\u611f\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3057\u3001\u6b21\u306e\u6226\u7565\u3092\u7acb\u3066\u308b\u57fa\u76e4\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u6d77\u5916\u9032\u51fa\u3092\u76ee\u6307\u3059\u6210\u719f\u4f01\u696d\u3067\u306f\u3001KGI\u306e\u7126\u70b9\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u73fe\u5730\u5e02\u5834\u3067\u306e\u7af6\u4e89\u529b\u3084\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308b\u305f\u3081\u3001\u300c2\u5e74\u5f8c\u307e\u3067\u306b\u6d77\u5916\u5e02\u5834\u3067\u306e\u58f2\u4e0a\u3092\u5168\u4f53\u306e30%\u306b\u62e1\u5927\u3059\u308b\u300d\u3084\u300c\u6b21\u5e74\u5ea6\u307e\u3067\u306b\u6d77\u5916\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u309220%\u5411\u4e0a\u3055\u305b\u308b\u300d\u3068\u3044\u3063\u305fKGI\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>KGI\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u306b\u5411\u3051\u305f\u6210\u9577\u6226\u7565\u3092\u5177\u4f53\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u5730\u65b9\u5e02\u5834\u3078\u306e\u9032\u51fa\u3092\u76ee\u6307\u3059\u4e2d\u5c0f\u4f01\u696d\u306e\u5834\u5408\u3001\u300c1\u5e74\u4ee5\u5185\u306b\u65b0\u898f\u53d6\u5f15\u5148\u309250\u793e\u7372\u5f97\u3059\u308b\u300d\u3084\u300c\u5730\u57df\u306e\u30a4\u30d9\u30f3\u30c8\u3067\u306e\u53c2\u52a0\u8005\u6e80\u8db3\u5ea6\u309290%\u4ee5\u4e0a\u306b\u3059\u308b\u300d\u306a\u3069\u306eKGI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u5730\u57df\u5bc6\u7740\u578b\u306e\u6210\u529f\u6226\u7565\u3092\u63cf\u3051\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>KGI\u306f\u4f01\u696d\u306e\u72b6\u6cc1\u3084\u76ee\u6a19\u306b\u5fdc\u3058\u3066\u67d4\u8edf\u306b\u8a2d\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001\u3069\u306e\u3088\u3046\u306a\u30d5\u30a7\u30fc\u30ba\u306e\u4f01\u696d\u306b\u3082\u9069\u7528\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h2>KGI\u3068KPI\u30fbKFS\u30fbOKR\u306e\u9055\u3044<\/h2>\n<p>\u4f01\u696d\u7d4c\u55b6\u306b\u304a\u3044\u3066\u306f\u3001KGI\u3001KPI\u3001KSF\u3001OKR\u3068\u3044\u3063\u305f\u6307\u6a19\u304c\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u5f79\u5272\u3092\u6301\u3061\u306a\u304c\u3089\u76f8\u4e92\u306b\u88dc\u5b8c\u3057\u5408\u3046\u91cd\u8981\u306a\u5b58\u5728\u3067\u3059\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u9055\u3044\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u7ba1\u7406\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3001\u7d44\u7e54\u5168\u4f53\u306e\u6210\u679c\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>KGI\uff1a\u6700\u7d42\u76ee\u6a19<\/h3>\n<p>KGI\uff08Key Goal Indicator\uff09\u306f\u3001\u4f01\u696d\u304c\u76ee\u6307\u3059\u6700\u7d42\u7684\u306a\u76ee\u6a19\u3092\u5b9a\u91cf\u7684\u306b\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u5e74\u9593\u58f2\u4e0a10\u5104\u5186\u9054\u6210\u300d\u3084\u300c\u6d77\u5916\u5e02\u5834\u30b7\u30a7\u30a2\u309230%\u306b\u62e1\u5927\u300d\u306a\u3069\u3001\u5168\u4f53\u6226\u7565\u3092\u5177\u4f53\u5316\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>KGI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u5168\u4f53\u304c\u5171\u901a\u306e\u76ee\u6a19\u306b\u5411\u3051\u3066\u884c\u52d5\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>KPI\uff1a\u30d7\u30ed\u30bb\u30b9\u306e\u9032\u6357\u7ba1\u7406<\/h3>\n<p>KPI\uff08Key Performance Indicator\uff09\u306f\u3001KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u9032\u6357\u3092\u6e2c\u5b9a\u3059\u308b\u4e2d\u9593\u7684\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>KPI\u306f\u90e8\u9580\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3054\u3068\u306b\u8a2d\u5b9a\u3055\u308c\u3001\u9032\u884c\u72b6\u6cc1\u306e\u628a\u63e1\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u65b0\u88fd\u54c1\u306e\u8ca9\u58f2\u76ee\u6a19\u304cKGI\u306e\u5834\u5408\u3001KPI\u3068\u3057\u3066\u300c\u6708\u9593\u554f\u3044\u5408\u308f\u305b\u6570\u306e\u5897\u52a0\u300d\u3084\u300c\u8ca9\u58f2\u30b9\u30bf\u30c3\u30d5\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u5b8c\u4e86\u7387\u300d\u306a\u3069\u304c\u9069\u5207\u3067\u3059\u3002<\/p>\n<p><b>KPI\u30c4\u30ea\u30fc\u306e\u6d3b\u7528<\/b><\/p>\n<p><span style=\"font-weight: 400;\">KGI\u3068KPI\u306f\u8ad6\u7406\u7684\u306a\u9023\u52d5\u6027\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">KGI\u3068KPI\u3092\u7d50\u3073\u3064\u3051\u308b\u305f\u3081\u306b\u306f\u3001KPI\u30c4\u30ea\u30fc(\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc)\u3068\u3044\u3046\u8003\u3048\u65b9\u304c\u6709\u52b9\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">KPI\u30c4\u30ea\u30fc\u3068\u306f\u3001\u4f01\u696d\u304c\u76ee\u6307\u3059KGI\u3092\u6700\u4e0a\u4f4d\u306b\u7f6e\u304d\u3001\u305d\u306eKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u8981\u56e0\u3084\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5206\u89e3\u3057\u3066\u968e\u5c64\u69cb\u9020\u3067\u6574\u7406\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">KPI\u30c4\u30ea\u30fc\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u300c\u6700\u7d42\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3069\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u3069\u306e\u8981\u7d20\u3092\u6539\u5584\u3059\u3079\u304d\u304b\u300d\u3068\u3044\u3046\u9053\u7b4b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u76ee\u6a19\u3092\u8907\u6570\u306eKPI\u306b\u7d30\u5206\u5316\u3057\u3001\u305d\u308c\u3089\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u5168\u4f53\u304c\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3059\u3079\u304d\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u7279\u5b9a\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u306b\u3088\u308a\u3001\u52b9\u7387\u7684\u306bKGI\u9054\u6210\u3078\u9032\u3081\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3>KSF\uff1a\u6210\u529f\u306e\u9375\u3068\u306a\u308b\u8981\u56e0<\/h3>\n<p>KSF\uff08Key Success Factor\uff09\u306f\u3001KGI\u3084KPI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u7279\u306b\u91cd\u8981\u306a\u6210\u529f\u8981\u56e0\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002<\/p>\n<p>\u6210\u529f\u8981\u56e0\u306f\u5b9a\u6027\u7684\u306a\u8981\u7d20\u3092\u542b\u3080\u3053\u3068\u304c\u591a\u304f\u3001\u7d44\u7e54\u306e\u7af6\u4e89\u529b\u3084\u6210\u529f\u306e\u6761\u4ef6\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u98f2\u98df\u30c1\u30a7\u30fc\u30f3\u304c\u300c\u65b0\u5e97\u8217\u306e\u58f2\u4e0a\u3092\u65e2\u5b58\u5e97\u8217\u306e120%\u306b\u5f15\u304d\u4e0a\u3052\u308b\u300d\u3068\u3044\u3046KGI\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u5834\u5408\u3001KSF\u3068\u3057\u3066\u300c\u5730\u57df\u7279\u5316\u306e\u30e1\u30cb\u30e5\u30fc\u958b\u767a\u300d\u3084\u300c\u5e97\u8217\u904b\u55b6\u30ce\u30a6\u30cf\u30a6\u306e\u6d3b\u7528\u300d\u304c\u6319\u3052\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>OKR\uff1a\u67d4\u8edf\u3067\u5168\u793e\u7684\u306a\u76ee\u6a19\u7ba1\u7406<\/h3>\n<p>OKR\uff08Objectives and Key Results\uff09\u306f\u3001\u4f01\u696d\u5168\u4f53\u306e\u76ee\u6a19\uff08Objective\uff09\u3068\u305d\u306e\u9054\u6210\u3092\u8a55\u4fa1\u3059\u308b\u4e3b\u8981\u306a\u7d50\u679c\uff08Key Results\uff09\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p>KGI\u3084KPI\u304c\u7279\u5b9a\u306e\u76ee\u6a19\u3084\u30d7\u30ed\u30bb\u30b9\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001OKR\u306f\u4f01\u696d\u5168\u4f53\u306e\u30d3\u30b8\u30e7\u30f3\u3084\u9577\u671f\u7684\u306a\u6226\u7565\u3092\u5171\u6709\u3057\u3001\u9032\u6357\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3059\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u304c\u300c\u6b21\u306e3\u304b\u6708\u3067\u65b0\u3057\u3044\u5e02\u5834\u306b\u9032\u51fa\u3059\u308b\u300d\u3068\u3044\u3046Objective\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u306e\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u6210\u679c\uff08Key Results\uff09\u3068\u3057\u3066\u300c5\u3064\u306e\u65b0\u898f\u53d6\u5f15\u5148\u3092\u78ba\u4fdd\u300d\u3084\u300c\u30de\u30fc\u30b1\u30c3\u30c8\u30ea\u30b5\u30fc\u30c1\u3092\u5b8c\u4e86\u300d\u306a\u3069\u3092\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u3001OKR\u306f\u67d4\u8edf\u306a\u6226\u7565\u7acb\u6848\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h2>KGI\u3092\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>KGI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u793e\u5185\u5916\u306b\u76ee\u6a19\u3092\u53ef\u8996\u5316\u3057\u3001\u7406\u89e3\u3084\u4fe1\u983c\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>KGI\u304c\u3042\u308b\u3053\u3068\u3067\u4f01\u696d\u5168\u4f53\u3067\u306e\u4e00\u4f53\u611f\u3084\u3001\u696d\u52d9\u52b9\u7387\u304c\u5411\u4e0a\u3059\u308b\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n<h3>\u76ee\u6a19\u304c\u660e\u78ba\u306b\u306a\u308b<\/h3>\n<p>KGI\u3092\u6570\u5024\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u304c\u76ee\u6307\u3059\u3079\u304d\u30b4\u30fc\u30eb\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c\u3044\u3064\u307e\u3067\u306b\u4f55\u3092\u9054\u6210\u3059\u308b\u306e\u304b\u300d\u3092\u8ab0\u3082\u304c\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001<\/p>\n<p>KPI\u3092\u901a\u3058\u3066\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3082\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u5f93\u696d\u54e1\u306f\u65e5\u3005\u306e\u4ed5\u4e8b\u306b\u304a\u3044\u3066\u4f55\u3092\u512a\u5148\u3059\u3079\u304d\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u52b9\u7387\u7684\u306b\u696d\u52d9\u3092\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u7dad\u6301\u304c\u5bb9\u6613\u306b\u306a\u308b<\/h3>\n<p>KGI\u304c\u8a2d\u5b9a\u3055\u308c\u308b\u3068\u3001\u4f1a\u793e\u5168\u4f53\u3068\u3057\u3066\u5171\u901a\u306e\u76ee\u6a19\u306b\u5411\u304b\u3046\u59ff\u52e2\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u793e\u54e1\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f01\u696d\u306e\u30d3\u30b8\u30e7\u30f3\u304c\u5177\u4f53\u7684\u306b\u793a\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u5f93\u696d\u54e1\u306f\u81ea\u5206\u306e\u5f79\u5272\u3092\u3088\u308a\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u65e5\u3005\u306e\u4ed5\u4e8b\u306b\u5bfe\u3057\u3066\u306e\u3084\u308a\u304c\u3044\u3092\u611f\u3058\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>KGI\u306b\u3088\u3063\u3066\u3001\u7d44\u7e54\u5185\u306e\u4e00\u4f53\u611f\u3082\u5f37\u307e\u308a\u3001\u3088\u308a\u9ad8\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u5916\u90e8\u306b\u5bfe\u3057\u3066\u3082\u4fe1\u983c\u3092\u7bc9\u304d\u3084\u3059\u304f\u306a\u308b<\/h3>\n<p>KGI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u6700\u7d42\u76ee\u6a19\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u5916\u90e8\u306e\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306b\u3082\u4f01\u696d\u306e\u65b9\u91dd\u3084\u9032\u6357\u72b6\u6cc1\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u8aac\u660e\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306a\u6570\u5024\u76ee\u6a19\u3092\u6301\u3064\u3053\u3068\u306f\u3001\u53d6\u5f15\u5148\u3084\u6295\u8cc7\u5bb6\u304b\u3089\u306e\u4fe1\u983c\u3092\u5f97\u308b\u4e0a\u3067\u3082\u6709\u52b9\u3067\u3001\u4f1a\u793e\u306e\u6210\u9577\u3084\u6226\u7565\u306b\u3064\u3044\u3066\u306e\u7406\u89e3\u3092\u4fc3\u9032\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u9577\u671f\u7684\u306a\u6226\u7565\u306e\u4e00\u8cab\u6027\u3092\u4fdd\u3066\u308b<\/h3>\n<p>KGI\u306f\u4f01\u696d\u306e\u6700\u7d42\u7684\u306a\u76ee\u6a19\u3092\u793a\u3059\u305f\u3081\u3001\u77ed\u671f\u7684\u306a\u6210\u679c\u306b\u4e00\u559c\u4e00\u6182\u305b\u305a\u3001\u9577\u671f\u7684\u306a\u30d3\u30b8\u30e7\u30f3\u306b\u57fa\u3065\u3044\u305f\u7d4c\u55b6\u5224\u65ad\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u6700\u7d42\u7684\u306a\u76ee\u6a19\u304c\u3042\u308b\u3053\u3068\u3067\u65e5\u3005\u306e\u696d\u52d9\u306b\u8ffd\u308f\u308c\u3066\u5927\u304d\u306a\u65b9\u5411\u6027\u3092\u898b\u5931\u3046\u3053\u3068\u306a\u304f\u3001\u7d4c\u55b6\u306e\u4e00\u8cab\u6027\u3092\u4fdd\u3061\u306a\u304c\u3089\u9032\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u3001\u5927\u898f\u6a21\u306a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3084\u4e8b\u696d\u5c55\u958b\u306b\u304a\u3044\u3066\u306f\u3001KGI\u304c\u3042\u308b\u3053\u3068\u3067\u7d44\u7e54\u5168\u4f53\u304c\u9577\u671f\u7684\u306a\u76ee\u6a19\u306b\u96c6\u4e2d\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30ea\u30bd\u30fc\u30b9\u306e\u6700\u9069\u306a\u914d\u5206\u304c\u53ef\u80fd\u306b\u306a\u308b<\/h3>\n<p>KGI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u304c\u306f\u3063\u304d\u308a\u3059\u308b\u305f\u3081\u3001\u3069\u3053\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3059\u3079\u304d\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u9650\u3089\u308c\u305f\u6642\u9593\u3084\u4e88\u7b97\u3001\u4eba\u6750\u3092\u3069\u306e\u3088\u3046\u306b\u5272\u308a\u632f\u308b\u3079\u304d\u304b\u3001KGI\u3092\u57fa\u306b\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u7121\u99c4\u306a\u30ea\u30bd\u30fc\u30b9\u306e\u6d88\u8cbb\u3092\u9632\u304e\u3001\u52b9\u7387\u7684\u306a\u904b\u7528\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u4f5c\u696d\u512a\u5148\u5ea6\u304c\u660e\u78ba\u306b\u306a\u308b<\/h3>\n<p><span style=\"font-weight: 400;\">KGI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u9054\u6210\u306b\u76f4\u7d50\u3059\u308b\u696d\u52d9\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u512a\u5148\u3059\u3079\u304d\u4f5c\u696d\u306b\u96c6\u4e2d\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u300c\u5e74\u9593\u58f2\u4e0a10\u5104\u5186\u300d\u3092KGI\u306b\u63b2\u3052\u305f\u5834\u5408\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3084\u30ea\u30d4\u30fc\u30c8\u7387\u5411\u4e0a\u3068\u3044\u3063\u305f\u58f2\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u65bd\u7b56\u304c\u512a\u5148\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u65b9\u3001\u9577\u671f\u7684\u306a\u8ab2\u984c\u89e3\u6c7a\u3084\u5f71\u97ff\u306e\u8584\u3044\u696d\u52d9\u306f\u5f8c\u56de\u3057\u306b\u3059\u308b\u5224\u65ad\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30c1\u30fc\u30e0\u5168\u4f53\u304c\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u9069\u5316\u3057\u3001\u52b9\u7387\u3088\u304f\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u3066\u52d5\u3051\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h2>KGI\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/h2>\n<p>KGI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u300cSMART\u306e\u6cd5\u5247\u300d\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u975e\u5e38\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>SMART\u306e\u6cd5\u5247\u3068\u306f\u3001\u76ee\u6a19\u8a2d\u5b9a\u3092\u884c\u3046\u969b\u306b\u91cd\u8981\u8996\u3059\u3079\u304d5\u3064\u306e\u8981\u7d20\u3092\u6307\u3057\u3001\u591a\u304f\u306e\u4f01\u696d\u3084\u7d44\u7e54\u3067\u5e83\u304f\u4f7f\u308f\u308c\u3066\u3044\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u3053\u306e\u6cd5\u5247\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u73fe\u5b9f\u7684\u3067\u52b9\u679c\u7684\u306a\u76ee\u6a19\u8a2d\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001SMART\u306e\u6cd5\u5247\u306e\u5404\u9805\u76ee\u306b\u3064\u3044\u3066\u7c21\u5358\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h4>\u5177\u4f53\u6027\uff08Specific\uff09<\/h4>\n<p>\u76ee\u6a19\u306f\u8ab0\u306b\u3067\u3082\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u3001\u660e\u78ba\u3067\u5177\u4f53\u7684\u306a\u5185\u5bb9\u306b\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u66d6\u6627\u306a\u76ee\u6a19\u3067\u306f\u3001\u884c\u52d5\u65b9\u91dd\u304c\u4e0d\u660e\u78ba\u3068\u306a\u308a\u3001\u6210\u679c\u304c\u5f97\u3089\u308c\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u58f2\u4e0a\u3092\u5897\u3084\u3059\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u7b2c2\u56db\u534a\u671f\u307e\u3067\u306b\u65b0\u898f\u9867\u5ba2\u6570\u309250\u4ef6\u5897\u3084\u3059\u300d\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u76ee\u6a19\u8a2d\u5b9a\u304c\u6c42\u3081\u3089\u308c\u307e<\/p>\n<p>\u3059\u3002<\/p>\n<h4>\u6e2c\u5b9a\u6027\uff08Measurable\uff09<\/h4>\n<p>\u8a2d\u5b9a\u3057\u305f\u76ee\u6a19\u306f\u3001\u9054\u6210\u5ea6\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u6570\u5024\u5316\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u9054\u6210\u72b6\u6cc1\u304c\u898b\u3048\u306a\u3044\u3068\u3001\u9032\u6357\u7ba1\u7406\u304c\u56f0\u96e3\u306b\u306a\u308a\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u7dad\u6301\u3082\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c\u58f2\u4e0a\u3092\u5411\u4e0a\u3055\u305b\u308b\u300d\u3068\u3044\u3046\u66d6\u6627\u306a\u8868\u73fe\u3088\u308a\u3082\u3001\u300c\u58f2\u4e0a\u3092\u524d\u5e74\u6bd420%\u5897\u52a0\u3055\u305b\u308b\u300d\u3068\u5177\u4f53\u7684\u306a\u6570\u5024\u3067\u793a\u3059\u3053\u3068\u3067\u3001\u9054\u6210\u5ea6\u5408\u3044\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4>\u9054\u6210\u53ef\u80fd\u6027\uff08Achievable\uff09<\/h4>\n<p>\u76ee\u6a19\u306f\u73fe\u5b9f\u7684\u306b\u9054\u6210\u53ef\u80fd\u306a\u7bc4\u56f2\u306b\u6b62\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3042\u307e\u308a\u306b\u3082\u9ad8\u3059\u304e\u308b\u76ee\u6a19\u306f\u3001\u793e\u54e1\u306e\u3084\u308b\u6c17\u3092\u5931\u308f\u305b\u3001\u9006\u52b9\u679c\u3068\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30bd\u30fc\u30b9\u3084\u6642\u9593\u3001\u30b9\u30ad\u30eb\u3092\u8003\u616e\u3057\u305f\u4e0a\u3067\u3001\u5b9f\u73fe\u53ef\u80fd\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<h4>\u95a2\u9023\u6027\uff08Relevant\uff09<\/h4>\n<p>\u4f01\u696d\u5168\u4f53\u306e\u6226\u7565\u3084\u76ee\u6a19\u3068\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u500b\u5225\u306e\u76ee\u6a19\u304c\u4f01\u696d\u5168\u4f53\u306e\u65b9\u5411\u6027\u3068\u7570\u306a\u308b\u3068\u3001\u6d3b\u52d5\u304c\u30d0\u30e9\u30d0\u30e9\u306b\u306a\u308a\u3001\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u306b\u5230\u9054\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u4f01\u696d\u7406\u5ff5\u3067\u300c\u5f93\u696d\u54e1\u306e\u5e78\u798f\u300d\u3092\u63b2\u3052\u3066\u3044\u308b\u306e\u306b\u3001KGI\u3068\u3057\u3066\u682a\u4e3b\u5229\u76ca\u3070\u304b\u308a\u3092\u512a\u5148\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u76ee\u6a19\u540c\u58eb\u304c\u77db\u76fe\u3057\u3001\u7d44\u7e54\u5168\u4f53\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u5d29\u3059\u539f\u56e0\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4>\u671f\u9650\uff08Time-bound\uff09<\/h4>\n<p>\u76ee\u6a19\u306b\u306f\u5fc5\u305a\u671f\u9650\u3092\u8a2d\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u671f\u9650\u304c\u306a\u3044\u3068\u3001\u884c\u52d5\u306e\u30b9\u30d4\u30fc\u30c9\u611f\u304c\u5931\u308f\u308c\u3001\u8a08\u753b\u306e\u5b9f\u884c\u304c\u9045\u308c\u304c\u3061\u306b\u306a\u308a\u307e\u3059\u3002\u300c\u3044\u3064\u307e\u3067\u306b\u9054\u6210\u3059\u308b\u306e\u304b\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u9032\u6357\u7ba1\u7406\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u793e\u54e1\u4e00\u4eba\u3072\u3068\u308a\u306e\u884c\u52d5\u306b\u3082\u30e1\u30ea\u30cf\u30ea\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e5\u3064\u306e\u8981\u7d20\u306f\u3001KGI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u6ce8\u610f\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3067\u3042\u308a\u3001\u307e\u305f\u8a2d\u5b9a\u5f8c\u306e\u898b\u76f4\u3057\u3084\u8abf\u6574\u3092\u884c\u3046\u969b\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3068\u3057\u3066\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>SMART\u306e\u6cd5\u5247\u3092\u3057\u3063\u304b\u308a\u3068\u6d3b\u7528\u3057\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u5168\u4f53\u304c\u4e00\u81f4\u56e3\u7d50\u3057\u3066\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u9032\u3080\u3053\u3068\u304c\u3067\u304d\u3001\u6210\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>KGI\u8a2d\u5b9a\u3067\u306e\u3088\u304f\u3042\u308b\u5931\u6557<\/h2>\n<p>KGI\u306e\u8a2d\u5b9a\u306b\u306fSMART\u30e2\u30c7\u30eb\u304c\u6709\u52b9\u3067\u3059\u304c\u3001\u3044\u305a\u308c\u304b\u306e\u8981\u7d20\u304c\u6b20\u3051\u3066\u3044\u308b\u3068\u76ee\u6a19\u9054\u6210\u304c\u96e3\u3057\u304f\u306a\u308a\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5931\u6557\u4f8b\u304c\u751f\u3058\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u4f8b\u3092\u6319\u3052\u306a\u304c\u3089\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h3>\u5b9a\u91cf\u7684\u306b\u6e2c\u5b9a\u3067\u304d\u306a\u3044<\/h3>\n<p>\u300c\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u300d\u3068\u3044\u3063\u305f\u66d6\u6627\u306aKGI\u8a2d\u5b9a\u306f\u5c11\u306a\u304f\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u6700\u8fd1\u3067\u306f\u300c\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3059\u308b\u300d\u3084\u300c\u5f93\u696d\u54e1\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u300d\u3068\u3044\u3063\u305fKGI\u3092\u63b2\u3052\u308b\u4f01\u696d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u660e\u78ba\u6027\uff08Specific\uff09 \u3068 \u6e2c\u5b9a\u53ef\u80fd\u6027\uff08Measurable\uff09 \u304c\u6b20\u3051\u3066\u3044\u308b\u4f8b\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u76ee\u6a19\u306f\u3001\u5177\u4f53\u7684\u306a\u5185\u5bb9\u304c\u306a\u3044\u305f\u3081\u3001\u305d\u306e\u9032\u6357\u3084\u6210\u529f\u3092\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u3059\u308b\u304b\u304c\u4e0d\u660e\u78ba\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u8a2d\u5b9a\u3067\u306f\u3001\u6b21\u306e\u6bb5\u968e\u3067KGI\u3092\u5206\u89e3\u3057\u305f\u308a\u3001KPI\u3092\u62bd\u51fa\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002\u3088\u308a\u52b9\u679c\u7684\u306a\u8a2d\u5b9a\u3068\u3057\u3066\u306f\u3001\u300c\u534a\u5e74\u5f8c\u306b\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u3067\u306e\u8a55\u4fa1\u3092\u73fe\u5728\u306e3.0\u304b\u30893.8\u306b\u5f15\u304d\u4e0a\u3052\u308b\u300d\u3068\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u304c\u5177\u4f53\u5316\u3055\u308c\u3001\u6e2c\u5b9a\u53ef\u80fd\u306a\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u5b9f\u73fe\u53ef\u80fd\u6027\u304c\u4f4e\u3044\u76ee\u6a19\u3092\u7acb\u3066\u308b<\/h3>\n<p>\u73fe\u5b9f\u6027\uff08Achievable\uff09 \u304c\u6b20\u3051\u305fKGI\u3082\u3088\u304f\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u3001\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u306e\u6c7a\u5b9a\u3067\u300c\u6765\u5e74\u306e\u65b0\u898f\u9867\u5ba2\u6570\u30923\u500d\u306b\u5897\u3084\u3059\u300d\u3068\u3044\u3063\u305f\u76ee\u6a19\u304c\u8a2d\u5b9a\u3055\u308c\u308b\u5834\u5408\u306a\u3069\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u30b1\u30fc\u30b9\u3067\u306f\u3001\u904e\u53bb\u306e\u5b9f\u7e3e\u3084\u5e02\u5834\u52d5\u5411\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u8003\u616e\u305b\u305a\u306b\u8a2d\u5b9a\u3055\u308c\u305f\u305f\u3081\u3001\u76ee\u6a19\u304c\u975e\u73fe\u5b9f\u7684\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u904e\u53bb5\u5e74\u9593\u306e\u9867\u5ba2\u5897\u52a0\u7387\u304c\u6bce\u5e7410%\u7a0b\u5ea6\u3060\u3063\u305f\u4f01\u696d\u304c\u3001\u6765\u5e74\u306e\u65b0\u898f\u9867\u5ba2\u30923\u500d\u306b\u3059\u308b\u76ee\u6a19\u3092\u63b2\u3052\u308b\u306e\u306b\u306f\u7121\u7406\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u73fe\u5b9f\u6027\u3092\u62c5\u4fdd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u6210\u9577\u306e\u9650\u754c\u3084\u7d4c\u6e08\u72b6\u6cc1\u3092\u8003\u616e\u3057\u305f\u4e0a\u3067\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u9069\u5207\u306aKGI\u306e\u4f8b\u3068\u3057\u3066\u306f\u3001\u300c\u6b21\u5e74\u5ea6\u306e\u65b0\u898f\u9867\u5ba2\u6570\u3092\u524d\u5e74\u5bfe\u6bd420%\u5897\u52a0\u3055\u305b\u308b\u300d\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>\u95a2\u9023\u6027\u304c\u306a\u3044<\/h3>\n<p>\u5b9f\u306f SMART\u30e2\u30c7\u30eb\u306b\u304a\u3044\u3066\u6700\u3082\u898b\u904e\u3054\u3055\u308c\u304c\u3061\u306a\u8981\u7d20\u304c\u3001\u95a2\u9023\u6027\uff08Relevant\uff09 \u3067\u3059\u3002<\/p>\n<p>KGI\u3068KPI\u304c\u9023\u52d5\u3057\u3066\u3044\u306a\u3044\u3001\u307e\u305f\u306f\u95a2\u9023\u6027\u304c\u4f4e\u3044\u5834\u5408\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u53d6\u308a\u7d44\u307f\u304c\u30d0\u30e9\u30d0\u30e9\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001KGI\u304c\u300c1\u5e74\u4ee5\u5185\u306b\u65b0\u88fd\u54c1\u306e\u58f2\u4e0a\u309210%\u5897\u52a0\u3055\u305b\u308b\u300d\u3068\u3044\u3046\u76ee\u6a19\u3067\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001KPI\u3068\u3057\u3066\u300c\u5e83\u544a\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3059\u308b\u300d\u3092\u8a2d\u5b9a\u3057\u305f\u5834\u5408\u3001KGI\u3068\u306e\u95a2\u9023\u6027\u304c\u5f31\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5e83\u544a\u3092\u524a\u6e1b\u3059\u308b\u3053\u3068\u3067\u58f2\u4e0a\u306b\u3069\u3046\u5f71\u97ff\u304c\u51fa\u308b\u306e\u304b\u304c\u4e0d\u660e\u78ba\u306a\u305f\u3081\u3001KPI\u304c\u672c\u6765\u306e\u76ee\u6a19\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u6027\u306e\u6b20\u5982\u306f\u3001KGI\u3068KPI\u3092\u9069\u5207\u306b\u30ea\u30f3\u30af\u3055\u305b\u3066\u3044\u306a\u3044\u4f01\u696d\u3067\u3088\u304f\u898b\u3089\u308c\u308b\u554f\u984c\u3067\u3059\u3002KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u6700\u7d42\u7684\u306a\u76ee\u6a19\u306b\u76f4\u7d50\u3059\u308b\u6307\u6a19\u3092\u9078\u5b9a\u3057\u3001KPI\u304cKGI\u306b\u3069\u3046\u8ca2\u732e\u3059\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3>\u73fe\u72b6\u3092\u628a\u63e1\u3059\u308b\u4f53\u5236\u304c\u6574\u3063\u3066\u3044\u306a\u3044<\/h3>\n<p>KGI\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3001\u73fe\u72b6\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u5e74\u9593\u58f2\u4e0a10\u5104\u5186\u300d\u3092KGI\u306b\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u3001\u73fe\u5728\u306e\u58f2\u4e0a\u3084\u9867\u5ba2\u6570\u3001\u30ea\u30bd\u30fc\u30b9\u72b6\u6cc1\u3092\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u73fe\u72b6\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001<\/p>\n<ul>\n<li>\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306e\u53ce\u96c6<\/li>\n<li>CRM\u306a\u3069\u306e\u5206\u6790\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/li>\n<li>\u90e8\u9580\u9593\u306e\u60c5\u5831\u5171\u6709\u4f53\u5236\u306e\u69cb\u7bc9<\/li>\n<\/ul>\n<p>\u306e\u9805\u76ee\u3092\u6574\u5099\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u73fe\u72b6\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u5b9f\u73fe\u53ef\u80fd\u306a\u76ee\u6a19\u8a2d\u5b9a\u304c\u3067\u304d\u3001\u6226\u7565\u3092\u5177\u4f53\u5316\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>KGI\u8a2d\u5b9a\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h2>\n<p>KGI\u3092\u52b9\u679c\u7684\u306b\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u6d3b\u7528\u3057\u3066\u3001\u9069\u5207\u306aKGI\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li><strong>\u76ee\u6a19\u304c\u5177\u4f53\u7684\u3067\u6570\u5024\u5316\u3055\u308c\u3066\u3044\u308b\u304b<\/strong><\/li>\n<\/ul>\n<p>\u300c\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u5e74\u9593\u58f2\u4e0a\u309210\u5104\u5186\u306b\u9054\u6210\u3059\u308b\u300d\u306e\u3088\u3046\u306b\u5177\u4f53\u7684\u306a\u6570\u5b57\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>\u5b9f\u73fe\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b<\/strong><\/li>\n<\/ul>\n<p>\u73fe\u72b6\u306e\u30c7\u30fc\u30bf\u3084\u30ea\u30bd\u30fc\u30b9\u3092\u57fa\u306b\u3001\u9054\u6210\u53ef\u80fd\u306a\u76ee\u6a19\u304b\u3092\u898b\u6975\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li><strong>\u7d44\u7e54\u5168\u4f53\u3067\u5171\u6709\u3067\u304d\u308b\u76ee\u6a19\u304b<\/strong><\/li>\n<\/ul>\n<p>\u90e8\u9580\u3054\u3068\u306e\u76ee\u6a19\u3084\u65bd\u7b56\u3068\u6574\u5408\u6027\u304c\u53d6\u308c\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li><strong>\u671f\u9650\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u304b<\/strong><\/li>\n<\/ul>\n<p>\u300c\u3044\u3064\u307e\u3067\u306b\u9054\u6210\u3059\u308b\u304b\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u9032\u6357\u7ba1\u7406\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u9054\u6210\u5f8c\u306e\u52b9\u679c\u304c\u6e2c\u5b9a\u53ef\u80fd\u304b<\/strong><\/li>\n<\/ul>\n<p>\u76ee\u6a19\u9054\u6210\u304c\u7d44\u7e54\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u57fa\u306bKGI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u304c\u73fe\u5b9f\u7684\u304b\u3064\u52b9\u679c\u7684\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3067\u304d\u3001\u7d44\u7e54\u5168\u4f53\u306e\u6226\u7565\u3092\u660e\u78ba\u306b\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><b>SFA\/CRM\u3092\u6d3b\u7528\u3057\u3066KGI\u3092\u9054\u6210\u3055\u305b\u308b<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">KGI\u3092\u3046\u307e\u304f\u9054\u6210\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001SFA\/CRM\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u73fe\u72b6\u3092\u628a\u63e1\u3057\u3001\u6226\u7565\u7684\u306b\u30b4\u30fc\u30eb\u306b\u5411\u304b\u3046\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CRM\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3001KGI\u9054\u6210\u3092\u52a0\u901f\u3055\u305b\u308b\u5177\u4f53\u7684\u306a\u30b3\u30c4\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u95a2\u9023\u8a18\u4e8b\uff1a<\/span><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sfa\/crm-function-list\"><span style=\"font-weight: 400;\">CRM\u306e\u4e3b\u306a\u6a5f\u80fd\u4e00\u89a7\uff01\u7a2e\u985e\u3084\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/span><\/a><\/p>\n<h3><b>1. KGI\u3068KPI\u3092SFA\/CRM\u4e0a\u3067\u78ba\u8a8d\u3059\u308b<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u3001KGI\u3068\u305d\u308c\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u4e2d\u9593\u6307\u6a19\uff08KPI\uff09\u3092\u660e\u78ba\u306a<\/span><b>\u6570\u5024\u76ee\u6a19<\/b><span style=\"font-weight: 400;\">\u3068\u3057\u3066\u5b9a\u7fa9\u3057\u3001CRM\u4e0a\u3067\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u76ee\u6a19\u306f\u300c\u696d\u7e3e\u5411\u4e0a\u300d\u3067\u306f\u306a\u304f\u3001\u300c<\/span><b>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6570\u309220\uff05\u5897\u52a0<\/b><span style=\"font-weight: 400;\">\u300d\u306e\u3088\u3046\u306b\u5177\u4f53\u5316\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SFA\/CRM\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067KGI\u3084KPI\u306e\u9032\u6357\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u304c\u73fe\u72b6\u3092\u628a\u63e1\u3057\u3001\u5373\u5ea7\u306b\u52b9\u679c\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u7b56\u5b9a\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><b>2. \u5b9a\u671f\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790\u3067\u6226\u7565\u3092\u4fee\u6b63\u3059\u308b<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">KGI\u9054\u6210\u306b\u306f\u7d99\u7d9a\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790\u3068\u6539\u5584\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">SFA\/CRM\u306b\u84c4\u7a4d\u3055\u308c\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3084\u6d3b\u52d5\u8a18\u9332\u3092\u5b9a\u671f\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u6226\u7565\u3092<\/span><span style=\"font-weight: 400;\">\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd<\/span><span style=\"font-weight: 400;\">\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65b0\u898f\u554f\u3044\u5408\u308f\u305b\u6570\u3084\u5951\u7d04\u66f4\u65b0\u7387\u306a\u3069\u3001KGI\u306b\u76f4\u7d50\u3059\u308b\u6307\u6a19\u3092\u6bce\u9031\u307e\u305f\u306f\u6708\u6b21\u3067\u30c1\u30a7\u30c3\u30af\u3057\u3001\u73fe\u72b6\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u76ee\u6a19\u3068\u306e\u30ae\u30e3\u30c3\u30d7\u304c\u751f\u3058\u3066\u3044\u308b\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u7279\u5b9a\u3057\u3001\u5177\u4f53\u7684\u306a\u6539\u5584\u65bd\u7b56\u3092\u5b9f\u884c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><b>3. \u9867\u5ba2\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5bfe\u5fdc\u3092\u5f37\u5316\u3059\u308b<\/b><\/h3>\n<p><b>SFA\/<\/b><span style=\"font-weight: 400;\">CRM\u306e\u5f37\u307f\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf<\/span><span style=\"font-weight: 400;\">\u3092\u6d3b\u7528<\/span><span style=\"font-weight: 400;\">\u3057\u3066\u6210\u7d04\u7387\u3068\u30ea\u30d4\u30fc\u30c8\u7387\u306e<\/span><span style=\"font-weight: 400;\">\u5411\u4e0a\u304c\u3067\u304d\u308b<\/span><span style=\"font-weight: 400;\">\u3053\u3068\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u53c2\u7167\u3057\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067<\/span><b>\u500b\u5225\u306e\u30cb\u30fc\u30ba\u306b\u57fa\u3065\u3044\u305f\u63d0\u6848<\/b><span style=\"font-weight: 400;\">\u3092\u884c\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30dd\u30fc\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u3001\u7d50\u679c\u3068\u3057\u3066LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u5411\u4e0a\u3084\u7d44\u7e54\u5168\u4f53\u306e\u53ce\u76ca\u6027\u6539\u5584\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u95a2\u9023\u8a18\u4e8b\uff1a<\/span><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/lifetime-value\"><span style=\"font-weight: 400;\">LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\uff1f\u610f\u5473\u3068\u8a08\u7b97\u65b9\u6cd5\u30fbLTV\u5411\u4e0a\u306b\u6709\u52b9\u306a\u55b6\u696d\u6226\u7565<\/span><\/a><\/p>\n<h3><b>4. \u30c1\u30fc\u30e0\u9593\u306e\u60c5\u5831\u9023\u643a\u3068\u5354\u529b\u4f53\u5236\u3092\u78ba\u7acb\u3059\u308b<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">KGI\u306f\u7d44\u7e54\u5168\u4f53\u306e\u76ee\u6a19\u3067\u3042\u308b\u305f\u3081\u3001\u90e8\u9580\u9593\u306e\u9023\u643a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SFA\/CRM\u4e0a\u3067KPI\u306e\u9032\u6357\u3084\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u30c1\u30fc\u30e0\u5185\u3067\u306e\u60c5\u5831\u5171\u6709\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5404\u30e1\u30f3\u30d0\u30fc\u304c\u4ed6\u30e1\u30f3\u30d0\u30fc\u306e\u72b6\u6cc1\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u90e8\u7f72\u9593\u3067\u306e\u9023\u643a\u304c\u5f37\u5316\u3055\u308c\u3001\u5354\u529b\u4f53\u5236\u3092\u78ba\u7acb\u3057\u306a\u304c\u3089\u52b9\u7387\u7684\u306bKGI\u9054\u6210\u3078\u5411\u3051\u305f\u53d6\u308a\u7d44\u307f\u3092\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h2>\u7d42\u308f\u308a\u306b<\/h2>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001KGI\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3059\u308b\u3068\u3068\u3082\u306b\u3001KPI\u3084OKR\u3068\u306e\u6bd4\u8f03\u3001KGI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8e0f\u307f\u8fbc\u3093\u3067\u89e3\u8aac\u3092\u884c\u3044\u307e\u3057\u305f\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u81ea\u5206\u306e\u4f1a\u793e\u306b\u3069\u306e\u3088\u3046\u306a\u6307\u6a19\u304c\u5408\u3063\u3066\u3044\u308b\u304b\u3088\u304f\u8003\u3048\u3066\u3001\u76ee\u6a19\u8a2d\u5b9a\u3092\u3059\u308b\u3053\u3068\u3067\u7740\u5b9f\u306b\u6210\u9577\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001CRM\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067KGI\u3068KPI\u306e\u9054\u6210\u5ea6\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u7d44\u7e54\u5168\u4f53\u3067\u306e\u6539\u5584\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001CRM\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u8ac7\u6570\u3092\u8ffd\u3046\u3060\u3051\u3067\u306f\u306a\u304f\u5b9f\u65bd\u3057\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u3082\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Mazrica Sales\u3067\u306f\u3001\u5546\u8ac7\u6a5f\u4f1a\u3092\u5275\u51fa\u3059\u308b\u307e\u3067\u306b\u300c\u3069\u306e\u3088\u3046\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3001\u3069\u308c\u3060\u3051\u884c\u3063\u3066\u3044\u308b\u304b\u300d\u3092\u7c21\u5358\u306b\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3069\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u591a\u304f\u6642\u9593\u3092\u4f7f\u3063\u3066\u3044\u308b\u3053\u3068\u3082\u308f\u304b\u308b\u306e\u3067\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/2026\/01\/f356e2f2c085e8c0109f23f0d8d06788.png\" alt=\"\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u53c2\u7167\uff1a<\/span><a href=\"https:\/\/intercom.help\/senses_manual\/ja\/articles\/2979463-%E6%A1%88%E4%BB%B6%E3%81%AE%E3%83%AA%E3%83%BC%E3%83%89%E3%82%BF%E3%82%A4%E3%83%A0%E8%87%AA%E5%8B%95%E7%AE%97%E5%87%BA\"><span style=\"font-weight: 400;\">https:\/\/intercom.help\/senses_manual\/ja\/articles\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001Mazrica Sales\u3067\u306f\u30d5\u30a7\u30fc\u30ba\u9032\u6357\u30ec\u30dd\u30fc\u30c8\u6848\u4ef6\u30dc\u30fc\u30c9\u3068\u3044\u3046\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u62c5\u5f53\u8005\u5225\u3001\u5546\u54c1\u5225\u306a\u3069\u3067\u6848\u4ef6\u306e\u30d5\u30a7\u30fc\u30ba\u4ee5\u964d\u3092\u7c21\u5358\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u300c\u4eca\u9031\u306e\u6848\u4ef6\u9032\u6357\u306f\u3069\u3046\u304b\uff1f\u300d\u3068\u3044\u3063\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u30c1\u30fc\u30e0\u5185\u3067\u53d6\u3063\u3066\u3044\u305f\u3060\u304f\u3053\u3068\u3067\u3001\u30cd\u30af\u30b9\u30c8\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u660e\u78ba\u5316\u3057\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u3092\u77ed\u7e2e\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/2026\/01\/303eb40d019e87787d887164d01d83bf.png\" alt=\"\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u53c2\u7167\uff1a<\/span><a href=\"https:\/\/intercom.help\/senses_manual\/ja\/articles\/3920202\"><span style=\"font-weight: 400;\">https:\/\/intercom.help\/senses_manual\/ja\/articles\/3920202<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u305c\u3072CRM\u3092\u6d3b\u7528\u3057\u3066KGI\u3092\u52b9\u7387\u3088\u304f\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mazrica Sales\u3067\u306f\u672c\u65e5\u3054\u7d39\u4ecb\u3057\u305fKPI\u7ba1\u7406\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u306e\u6bb5\u968e\u3067\u3082\u3001\u5fa1\u793e\u306e\u72b6\u6cc1\u3092\u304a\u4f3a\u3044\u3057\u305f\u4e0a\u3067\u6700\u9069\u306aKPI\u7ba1\u7406\u306e\u3054\u63d0\u6848\u3092\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u305c\u3072\u4e00\u5ea6\u3001\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u3092\u76ee\u6307\u3059\u4e0a\u3067\u3001\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306b\u6b63\u78ba\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002 \u305d\u306e\u4e2d\u3067\u3082\u300cKGI\uff08\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u300d\u306f\u3001\u4f01\u696d\u306e\u5168\u4f53\u6226\u7565\u3092\u65b9\u5411\u3065\u3051\u308b\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002 \u305f\u3068\u3048\u3070\u3001\u58f2\u4e0a\u76ee\u6a19\u3084\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u9054\u6210\u3068\u3044\u3063\u305fKGI\u306f\u3001\u7d44\u7e54[&hellip;]<\/p>\n","protected":false},"featured_media":15945,"template":"","meta":{"_acf_changed":false,"footnotes":""},"senseslab_category":[116],"senseslab_tag":[29,91],"class_list":["post-15936","senseslab","type-senseslab","status-publish","has-post-thumbnail","hentry","senseslab_category-tips","senseslab_tag-management","senseslab_tag-kpi"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/15936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab"}],"about":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/types\/senseslab"}],"version-history":[{"count":0,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/15936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media\/15945"}],"wp:attachment":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media?parent=15936"}],"wp:term":[{"taxonomy":"senseslab_category","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_category?post=15936"},{"taxonomy":"senseslab_tag","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_tag?post=15936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}