{"id":15679,"date":"2020-12-21T00:01:22","date_gmt":"2020-12-20T15:01:22","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=15679"},"modified":"2020-12-21T00:01:22","modified_gmt":"2020-12-20T15:01:22","slug":"aidma-strategy","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/marketing\/aidma-strategy","title":{"rendered":"AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u306e\u6cd5\u5247\u3068\u306f\uff1f\u6d3b\u7528\u65b9\u6cd5\u3084SIPS\uff08\u30b7\u30c3\u30d7\u30b9\uff09\u3068\u306e\u9055\u3044\u89e3\u8aac"},"content":{"rendered":"<p>\u3084\u307f\u304f\u3082\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u3057\u3066\u3044\u3066\u306f\u3001\u6210\u679c\u306b\u7d50\u3073\u3064\u304f\u3053\u3068\u306f\u96e3\u3057\u3044\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u76ee\u7684\u3067\u3042\u308b\u300c\u6d88\u8cbb\u8005\u306b\u8cb7\u3063\u3066\u3082\u3089\u3046\uff08\u5229\u7528\u3057\u3066\u3082\u3089\u3046\uff09\u300d\u3053\u3068\u3092\u610f\u8b58\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u308b\u3053\u3068\u304c\u5927\u4e8b\u3067\u3059\u304c\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\uff08\u30e6\u30fc\u30b6\u30fc\uff09\u304c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u8cfc\u8cb7\u306b\u81f3\u308b\u306e\u304b\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3084\u8ca9\u58f2\u6226\u7565\u3092\u7acb\u3066\u3066\u3044\u3051\u3070\u3044\u3044\u306e\u304b\u304c\u5206\u304b\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong><a id=\"aidma-strategy-sales-enablement-guide\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/sales-enablement-guide\" target=\"_blank\" rel=\"noopener\">&gt;&gt;\u9867\u5ba2\u306e\u8cfc\u8cb7\u5fc3\u7406\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u301c\u30bb\u30fc\u30eb\u30b9\u306e\u53d6\u308a\u7d44\u307f\u3068\u306f\uff1f\u30bb\u30fc\u30eb\u30b9\u30a4\u30cd\u30fc\u30d6\u30eb\u30e1\u30f3\u30c8\u306e\u5b9f\u8df5\u65b9\u6cd5\u306f\u3053\u3061\u3089<\/a><\/strong><\/p>\n<h2><strong>AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u3068\u306f\uff1f<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15683 size-large\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2019\/12\/undraw_design_feedback_dexe-1024x582.png\" alt=\"AIDMA\" width=\"640\" height=\"364\" \/><\/p>\n<p>AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u3068\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u8aac\u660e\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u3072\u3068\u3064\u3002<\/p>\n<p>1920\u5e74\u4ee3\u306b\u30a2\u30e1\u30ea\u30ab\u306e\u30b5\u30df\u30e5\u30a8\u30eb\u30fb\u30ed\u30fc\u30e9\u30f3\u30c9\u30fb\u30db\u30fc\u30eb\u6c0f\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>AIDMA\u3068\u3044\u3046\u5358\u8a9e\u306f\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u982d\u6587\u5b57\u304b\u3089\u6210\u308a\u7acb\u3063\u3066\u304a\u308a\u3001\u305d\u308c\u305e\u308c\u4e0b\u8a18\u306e\u3088\u3046\u306a\u610f\u5473\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>A\uff08Attention\uff09<\/strong>\uff1a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5b58\u5728\u3092\u8a8d\u77e5\u3059\u308b<\/p>\n<p><strong>I\uff08Interest\uff09<\/strong>\uff1a\u8208\u5473\u3092\u6301\u3064<\/p>\n<p><strong>D\uff08Desire\uff09<\/strong>\uff1a\u6b32\u3057\u3044\u3068\u601d\u3046<\/p>\n<p><strong>M\uff08Memory\uff09<\/strong>\uff1a\u8a18\u61b6\u3059\u308b<\/p>\n<p><strong>A\uff08Action\uff09<\/strong>\uff1a\u8cfc\u8cb7\u884c\u52d5\u3092\u8d77\u3053\u3059<\/p>\n<p>\n\u5177\u4f53\u7684\u306a\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5f53\u3066\u306f\u3081\u3066\u307f\u308b\u3068\u3001\u30c6\u30ec\u30d3\u3084\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306a\u3069\u3067\u77e5\u3063\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u6301\u3061\u3001\u81ea\u5206\u306b\u5fc5\u8981\u304b\u3069\u3046\u304b\u691c\u8a0e\u3057\u3066\u3060\u3093\u3060\u3093\u3068\u6b32\u3057\u304f\u306a\u3063\u3066\u3044\u304d\u3001\u305d\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u3053\u3068\u3092\u899a\u3048\u3066\u3044\u3066\u3001\u6700\u7d42\u7684\u306b\u8cfc\u5165\u306b\u81f3\u308b\u3068\u3044\u3046\u30d7\u30ed\u30bb\u30b9\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><strong>AISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09\u30fbSIPS\uff08\u30b7\u30c3\u30d7\u30b9\uff09\u3068\u306e\u9055\u3044\u3068\u4f7f\u3044\u5206\u3051<\/strong><\/h2>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u666e\u53ca\u3057\u3066SNS\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u3063\u3066\u3044\u308b\u73fe\u4ee3\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3082\u5909\u308f\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u73fe\u308c\u305f\u306e\u304c\u300cAISAS\u306e\u6cd5\u5247\u300d\u3068\u300cSIPS\u306e\u6cd5\u5247\u300d\u3002<\/p>\n<p>AIDMA\u3068\u306e\u9055\u3044\u3092\u7406\u89e3\u3057\u3066\u4f7f\u3044\u5206\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>\u00a0AISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09<\/strong><\/h3>\n<p>AIDMA\u306e\u6cd5\u5247\u3092\u57fa\u306b\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u666e\u53ca\u3057\u3066\u3044\u308b\u73fe\u4ee3\u306b\u5408\u308f\u305b\u305f\u8cfc\u8cb7\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p>\n<p>\u682a\u5f0f\u4f1a\u793e\u96fb\u901a\u304c\u63d0\u5531\u3057\u30012005\u5e74\u306b\u5546\u6a19\u767b\u9332\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p><strong>A\uff08Attention\uff09<\/strong>\uff1a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u8a8d\u77e5\u3059\u308b<\/p>\n<p><strong>I\uff08Interest\uff09<\/strong>\uff1a\u8208\u5473\u3092\u6301\u3064<\/p>\n<p><strong>S\uff08Search\uff09<\/strong>\uff1a\u691c\u7d22\u3059\u308b<\/p>\n<p><strong>A\uff08Action\uff09<\/strong>\uff1a\u8cfc\u8cb7\u884c\u52d5\u306b\u81f3\u308b<\/p>\n<p><strong>S\uff08Share\uff09<\/strong>\uff1a\u5171\u6709\u3059\u308b<\/p>\n<p>\n\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u666e\u53ca\u3057\u305f\u73fe\u4ee3\u3067\u306f\u3001\u3069\u3093\u306a\u60c5\u5831\u3082\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u691c\u7d22\u3059\u308b\u3053\u3068\u3067\u5bb9\u6613\u306b\u624b\u306b\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u3093\u306a\u6642\u4ee3\u3060\u304b\u3089\u3053\u305d\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u8208\u5473\u3092\u6301\u3063\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u3001\u81ea\u5206\u81ea\u8eab\u3067\u691c\u7d22\u3057\u3066\u60c5\u5831\u3092\u5f97\u3066\u3001\u8cb7\u3046\u304b\u8cb7\u308f\u306a\u3044\u304b\u306e\u5224\u65ad\u3092\u3057\u307e\u3059\u3002<\/p>\n<p>\u66f4\u306b\u3001\u305d\u306e\u5546\u54c1\u3092\u4f7f\u3063\u3066\u307f\u305f\u8a55\u4fa1\u3084\u611f\u60f3\u3092SNS\u306b\u6295\u7a3f\u3057\u305f\u308a\u53e3\u30b3\u30df\u30b5\u30a4\u30c8\u306b\u30ec\u30d3\u30e5\u30fc\u3092\u66f8\u3044\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u60c5\u5831\u3092\u5171\u6709\u3059\u308b\u6d41\u308c\u306b\u3082\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u6642\u4ee3\u306b\u5408\u308f\u305b\u305f\u8cfc\u8cb7\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u304cAISAS\u306e\u6cd5\u5247\u306a\u306e\u3067\u3059\u3002<\/p>\n<h3><strong>SIPS\uff08\u30b7\u30c3\u30d7\u30b9\uff09<\/strong><\/h3>\n<p>\u8fd1\u5e74\u3001\u4eba\u3005\u3068\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u7e4b\u304c\u308a\u306f\u3088\u308a\u5f37\u56fa\u306a\u3082\u306e\u3068\u306a\u3063\u3066\u304a\u308a\u3001Instagram\u3001Facebook\u3001Twitter\u306a\u3069\u306eSNS\u3092\u4f7f\u3044\u5206\u3051\u3066\u60c5\u5831\u53ce\u96c6\u3092\u3057\u3066\u3044\u308b\u4eba\u3082\u591a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3093\u306aSNS\u306e\u5f71\u97ff\u3092\u5927\u304d\u304f\u53d7\u3051\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u5c64\u306b\u5f53\u3066\u306f\u3081\u3089\u308c\u308b\u306e\u304c\u3001SIPS\u306e\u6cd5\u5247\u3068\u3044\u3046\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u6982\u5ff5\u3002<\/p>\n<p>2011\u5e74\u306b\u96fb\u901a\u306e\u4f50\u85e4\u5c1a\u4e4b\u6c0f\u3092\u30ea\u30fc\u30c0\u30fc\u3068\u3059\u308b\u793e\u5185\u30e6\u30cb\u30c3\u30c8\uff08\u5f8c\u306e\u96fb\u901a\u30e2\u30c0\u30f3\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30e9\u30dc\uff09\u304c\u63d0\u5531\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u5f93\u6765\u306eAIDMA\u3084AISAS\u3092\u7d99\u627f\u3057\u305f\u3082\u306e\u3084\u4ee3\u66ff\u306e\u3082\u306e\u3067\u306f\u306a\u304f\u3001SNS\u6642\u4ee3\u306b\u5f53\u3066\u306f\u3081\u305f\u65b0\u3057\u3044\u8003\u3048\u65b9\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>S\uff08Sympathize\uff09\uff1a<\/strong>\u5171\u611f\u3059\u308b<\/p>\n<p><strong>I\uff08Identify\uff09<\/strong>\uff1a\u78ba\u8a8d\u3059\u308b<\/p>\n<p><strong>P\uff08Participate<\/strong>\uff09\uff1a\u53c2\u52a0\u3059\u308b<\/p>\n<p><strong>S\uff08Share &amp; Spread<\/strong>\uff09\uff1a\u5171\u6709\u3057\u62e1\u6563\u3059\u308b<\/p>\n<p>\nSIPS\u306e\u6cd5\u5247\u3067\u306f\u3001\u5171\u611f\u3059\u308b\u3053\u3068\u304b\u3089\u8cfc\u8cb7\u884c\u52d5\u304c\u59cb\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f01\u696d\u30a4\u30e1\u30fc\u30b8\u3001\u5546\u54c1\u529b\u3001\u8ab0\u304c\u305d\u306e\u60c5\u5831\u3092\u767a\u4fe1\u3057\u3066\u3044\u308b\u304b\u306a\u3069\u306e\u8996\u70b9\u304b\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u300c\u5171\u611f\u300d\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u306f\u60c5\u5831\u3092\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u4f01\u696dHP\u3084\u5546\u54c1HP\u3001\u66f4\u306b\u306f\u53e3\u30b3\u30df\u30b5\u30a4\u30c8\u3084SNS\u3092\u99c6\u4f7f\u3057\u3066\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u66f4\u306b\u306f\u5bb6\u65cf\u3084\u53cb\u4eba\u3001\u30c6\u30ec\u30d3\u306a\u3069\u3067\u60c5\u5831\u3092\u5f97\u3066\u3001\u81ea\u5206\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u5546\u54c1\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u901a\u3057\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u4fa1\u5024\u304c\u3042\u308b\u3068\u601d\u3063\u305f\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u8ca9\u58f2\u6d3b\u52d5\u306b\u53c2\u52a0\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u308a\u4f1a\u54e1\u306b\u306a\u3063\u305f\u308a\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u8cfc\u8cb7\u307e\u3067\u306b\u306f\u81f3\u3089\u306a\u304f\u3066\u3082RT\uff08\u30ea\u30c4\u30a4\u30fc\u30c8\uff09\u3084\u300c\u3044\u3044\u306d\u300d\u30dc\u30bf\u30f3\u3092\u62bc\u3057\u305f\u308a\u3001\u8a66\u4f9b\u54c1\u3092\u4f7f\u3063\u305f\u308a\u3001\u305d\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u52d5\u753b\u3092\u898b\u305f\u308a\u3059\u308b\u3053\u3068\u3082\u300c\u53c2\u52a0\u300d\u3068\u6349\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u81ea\u5206\u304c\u53c2\u52a0\u3057\u305f\u6d3b\u52d5\u306b\u3064\u3044\u3066SNS\u306b\u6295\u7a3f\u3057\u3066\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u60c5\u5831\u3092\u5e83\u3081\u3066\u3044\u304d\u3001\u5b66\u6821\u30fb\u4f1a\u793e\u30fb\u5730\u57df\u306a\u3069\u306e\u5c5e\u3057\u3066\u3044\u308b\u69d8\u3005\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u62e1\u6563\u3055\u308c\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u300c\u5171\u611f\u300d\u3092\u751f\u3080\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u305d\u308c\u305e\u308c\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4f7f\u3044\u5206\u3051<\/strong><\/h3>\n<p>AIDMA\u3001AISAS\u3001SIPS\u306f\u305d\u308c\u305e\u308c\u306b\u7279\u5fb4\u3092\u6301\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u4f7f\u3044\u5206\u3051\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u306e\u60c5\u5831\u53ce\u96c6\u304c\u4e3b\u6d41\u306e\u73fe\u4ee3\u3067\u3059\u304c\u3001\u5168\u3066\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5f53\u3066\u306f\u307e\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u30c6\u30ec\u30d3\u306a\u3069\u306e\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u3084\u5e97\u982d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30bb\u30df\u30ca\u30fc\u3084\u5c55\u793a\u4f1a\u304c\u6709\u52b9\u306a\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u306e\u304b\u306f\u3001\u5546\u6750\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3001\u76ee\u7684\u3084\u30ea\u30bd\u30fc\u30b9\u306a\u3069\u306b\u3088\u3063\u3066\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u3044\u305a\u308c\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3082BtoC\u30d3\u30b8\u30cd\u30b9\u306b\u9069\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u57fa\u672c\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u8907\u6570\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u3084\u7a1f\u8b70\u306a\u3069\u3092\u7d4c\u3066\u9577\u3044\u6642\u9593\u3092\u304b\u3051\u3066\u8cfc\u5165\u3055\u308c\u308bBtoB\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u5909\u308f\u3063\u3066\u304f\u308b\u5834\u5408\u304c\u591a\u3044\u3053\u3068\u3082\u899a\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><strong>AIDMA\u306e\u6d3b\u7528\u65b9\u6cd5\u4f8b<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15682 size-large\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2019\/12\/undraw_sign_in_v6c6-1-1024x848.png\" alt=\"AIDMA\" width=\"640\" height=\"530\" \/><\/p>\n<h3><strong>\u30da\u30eb\u30bd\u30ca\u3092\u767a\u898b<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>AIDMA\u306e\u6cd5\u5247\u3092\u3001\u81ea\u793e\u306e\u5546\u6750\u3092\u8cfc\u5165\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u306b\u5177\u4f53\u7684\u306a\u30b9\u30c8\u30fc\u30ea\u30fc\u3068\u3057\u3066\u5f53\u3066\u306f\u3081\u3066\u307f\u308b\u3053\u3068\u3067\u3001\u30da\u30eb\u30bd\u30ca\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u305d\u3053\u304b\u3089\u300c\u3069\u306e\u3088\u3046\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u3051\u3070\u3044\u3044\u306e\u304b\u300d\u3068\u3044\u3046\u3053\u3068\u307e\u3067\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u65b0\u88fd\u54c1\u306e\u30ed\u30dc\u30c3\u30c8\u6383\u9664\u6a5f\u3092\u8ca9\u58f2\u3057\u305f\u3044\u3068\u601d\u3063\u305f\u3068\u304d\u306bAIDMA\u306e\u6cd5\u5247\u306b\u5f53\u3066\u306f\u3081\u3066\u8cfc\u8cb7\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u300c\u6383\u9664\u304c\u82e6\u624b\u3060\u304b\u3089\u3082\u3063\u3068\u697d\u306b\u90e8\u5c4b\u3092\u304d\u308c\u3044\u306b\u3057\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u6642\u306b\u3001\u30ed\u30dc\u30c3\u30c8\u6383\u9664\u6a5f\u306e\u5b58\u5728\u3092\u77e5\u3063\u305f\u3002\u304a\u51fa\u304b\u3051\u4e2d\u3084\u4ed6\u306e\u3053\u3068\u3092\u3057\u3066\u3044\u308b\u9593\u306b\u90e8\u5c4b\u3092\u304d\u308c\u3044\u306b\u3057\u3066\u304f\u308c\u308b\u3068\u77e5\u3063\u3066\u8208\u5473\u3092\u6301\u3061\u3001\u307b\u3057\u3044\u3068\u601d\u3063\u305f\u304b\u3089\u30ed\u30dc\u30c3\u30c8\u6383\u9664\u6a5f\u3092\u5b9f\u969b\u306b\u4f7f\u3063\u3066\u3044\u308b\u53cb\u4eba\u3068\u30e9\u30f3\u30c1\u3092\u3057\u3066\u3044\u308b\u6642\u306b\u4f7f\u7528\u611f\u3092\u805e\u3044\u3066\u307f\u305f\u3002\u30e9\u30f3\u30c1\u304b\u3089\u5e30\u3063\u3066\u304d\u3066\u201c\u3053\u306e\u30e9\u30f3\u30c1\u306e\u6642\u9593\u5185\u3067\u90e8\u5c4b\u304c\u304d\u308c\u3044\u306b\u306a\u3063\u3066\u3044\u308b\u306a\u3089\u697d\u3060\u306a\u201d\u3068\u611f\u3058\u305f\u3002\u300d<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/about-marketing-personas\" target=\"_blank\" rel=\"noopener\">\u30da\u30eb\u30bd\u30ca\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\uff5c\u30da\u30eb\u30bd\u30ca\u306e\u8a2d\u5b9a\u65b9\u6cd5\u304b\u3089\u6ce8\u610f\u70b9\u307e\u3067<\/a><\/p>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306a\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u8003\u3048\u3066\u307f\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30da\u30eb\u30bd\u30ca\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30fb\u6383\u9664\u304c\u82e6\u624b\u306a\u5c02\u696d\u4e3b\u5a66<\/p>\n<p>\u30fb\u80b2\u5150\u3068\u4ed5\u4e8b\u3092\u4e21\u7acb\u3057\u3066\u3044\u308b\u30de\u30de<\/p>\n<p>\u30fb\u6bce\u65e5\u5fd9\u3057\u304f\u4ed5\u4e8b\u3092\u3057\u3066\u3044\u308b\u72ec\u8eab\u7537\u6027<\/p>\n<p>\u30fb\u81ea\u5206\u3072\u3068\u308a\u3067\u5bb6\u4e8b\u3092\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u5358\u8eab\u8d74\u4efb\u4e2d\u306e\u30b5\u30e9\u30ea\u30fc\u30de\u30f3<\/p>\n<p>&nbsp;<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u30da\u30eb\u30bd\u30ca\u304c\u767a\u898b\u3067\u304d\u305f\u3089\u3001\u3069\u306e\u3088\u3046\u306a\u5ba3\u4f1d\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6709\u52b9\u306a\u306e\u304b\u304c\u5206\u304b\u308a\u3001\u8ca9\u58f2\u6226\u7565\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306e\u6574\u7406<\/strong><\/h3>\n<p>AIDMA\u306f\u8cfc\u8cb7\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306e\u305f\u3081\u3001\u305d\u308c\u305e\u308c\u306e\u6bb5\u968e\u306b\u304a\u3044\u3066\u6d88\u8cbb\u8005\u306e\u6c17\u6301\u3061\u3084\u72b6\u6cc1\u306f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u305d\u308c\u305e\u308c\u306e\u6bb5\u968e\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3057\u306a\u3051\u308c\u3070\u52b9\u679c\u3092\u5f97\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001<strong>A\uff08\u8a8d\u77e5\uff09<\/strong>\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u9867\u5ba2\u3092\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3089\u306a\u3044\u72b6\u614b\u304b\u3089\u300c\u77e5\u3063\u3066\u3082\u3089\u3046\u300d\u3068\u3044\u3046\u72b6\u614b\u306b\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u305f\u3081\u3001\u5e83\u544a\u3084\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3001SNS\u3067\u306e\u767a\u4fe1\u306a\u3069\u8a8d\u77e5\u5ea6\u3092\u5411\u4e0a\u3059\u308b\u65bd\u7b56\u304c\u52b9\u679c\u7684\u3002<\/p>\n<p>\u307e\u305f\u3001<strong>I\uff08\u95a2\u5fc3\uff09<\/strong>\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u77e5\u3063\u3066\u3044\u308b\u72b6\u614b\u304b\u3089\u300c\u8208\u5473\u3092\u6301\u3063\u3066\u3082\u3089\u3046\u300d\u3068\u3044\u3046\u72b6\u614b\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3001\u3088\u308a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u306a\u9b45\u529b\u7684\u306a\u5185\u5bb9\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u66f4\u306b\u3001<strong>D\uff08\u6b32\u6c42\uff09<\/strong>\u306e\u6bb5\u968e\u3067\u306f\u3001\u300c\u5546\u54c1\u3092\u6b32\u3057\u3044\u3068\u601d\u3063\u3066\u3082\u3089\u3046\u300d\u3068\u3044\u3046\u72b6\u614b\u307e\u3067\u5f15\u304d\u4e0a\u3052\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u305f\u3081\u3001WEB\u30b5\u30a4\u30c8\u306e\u60c5\u5831\u3092\u5145\u5b9f\u3055\u305b\u305f\u308a\u4e8b\u4f8b\u306a\u3069\u3092\u63b2\u8f09\u3057\u305f\u308a\u3057\u3066\u3001\u30cb\u30fc\u30ba\u3092\u559a\u8d77\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066<strong>M\uff08\u8a18\u61b6\uff09<\/strong>\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u6b32\u3057\u3044\u3068\u601d\u3063\u305f\u611f\u60c5\u3092\u5fd8\u308c\u3066\u3057\u307e\u3063\u305f\u3068\u304d\u306e\u305f\u3081\u306b\u9b45\u529b\u3092\u8a18\u61b6\u3057\u3066\u3082\u3089\u3063\u305f\u308a\u3001\u8a18\u61b6\u3092\u547c\u3073\u8d77\u3053\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u7d99\u7d9a\u3057\u305f\u60c5\u5831\u767a\u4fe1\u3084\u3001\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u306a\u3069\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u305d\u3046\u3057\u3066\u3001\u6700\u5f8c\u306eA\uff08\u8cfc\u8cb7\u884c\u52d5\uff09\u306e\u6bb5\u968e\u3067\u306f\u5b9f\u969b\u306b\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u9867\u5ba2\u306e\u80cc\u4e2d\u3092\u62bc\u3059\u3088\u3046\u306a\u65bd\u7b56\u3092\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u5024\u5f15\u304d\u3084\u671f\u9593\u9650\u5b9a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<h3><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u898b\u76f4\u3057<\/strong><\/h3>\n<p>\u73fe\u5728\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u6210\u679c\u3092\u611f\u3058\u3066\u3044\u306a\u3044\u3088\u3046\u306a\u3089\u3001AIDMA\u306e\u6cd5\u5247\u3092\u57fa\u306b\u3057\u3066\u65bd\u7b56\u3092\u898b\u76f4\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u5148\u8ff0\u306e\u3088\u3046\u306a\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u672c\u5f53\u306b\u77e5\u308a\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u5185\u5bb9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u306e\u304b\u6700\u9069\u5316\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u8fd1\u5e74\u306f\u30b9\u30de\u30db\u3067\u691c\u7d22\u3057\u3066\u3044\u308b\u4eba\u304c\u5897\u3048\u3066\u3044\u308b\u3053\u3068\u3082\u8003\u3048\u3066\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3084\u5e83\u544a\u304c\u30b9\u30de\u30db\u30e6\u30fc\u30b6\u30fc\u76ee\u7dda\u3067\u6700\u9069\u5316\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3082\u30dd\u30a4\u30f3\u30c8\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308b\u306a\u3069\u306e\u65bd\u7b56\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u66f4\u306bSFA\u3084CRM\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u884c\u3063\u305fAIDMA\u65bd\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sfa\/what-is-sfa\" target=\"_blank\" rel=\"noopener\">SFA\u3068\u306f\uff1fCRM\u30fbMA\u3068\u306e\u9055\u3044\u3084\u9078\u3073\u65b9\u304b\u3089\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u89e3\u8aac<\/a><\/li>\n<li><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sfa\/10-sfa-recommendations\" target=\"_blank\" rel=\"noopener\">SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u304a\u3059\u3059\u3081\u6bd4\u8f0310\u9078\u30102024\u5e74\u6700\u65b0\u3011<\/a><\/li>\n<\/ul>\n<p>\u6d41\u5165\u30c1\u30e3\u30cd\u30eb\u6bce\u306b\u53d7\u6ce8\u307e\u3067\u306e\u63a8\u79fb\u3092\u8ffd\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u3042\u308c\u3070\u4e00\u756a\u53d7\u6ce8\u306b\u7d50\u3073\u3064\u304f\u306e\u304b\u3092\u78ba\u8a8d\u3057\u3066\u6700\u9069\u306aAIDMA\u306b\u3064\u306a\u3052\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p><a id=\"aidma-strategy-senses-serviceguide\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-serviceguide\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14542\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2019\/10\/d310ff339d7c317fa4f03510ddb217ee-e1571902922608.png\" alt=\"\u30d5\u30a1\u30cd\u30eb\u5206\u6790\" width=\"640\" height=\"341\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2019\/10\/d310ff339d7c317fa4f03510ddb217ee-e1571902922608.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2019\/10\/d310ff339d7c317fa4f03510ddb217ee-e1571902922608-300x160.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2019\/10\/d310ff339d7c317fa4f03510ddb217ee-e1571902922608-768x409.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" 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