{"id":15599,"date":"2019-12-06T16:49:47","date_gmt":"2019-12-06T07:49:47","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=15599"},"modified":"2019-12-06T16:49:47","modified_gmt":"2019-12-06T07:49:47","slug":"positioning-marketing-strategy","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/marketing\/positioning-marketing-strategy","title":{"rendered":"\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3068\u306f\uff1f\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3084\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u4f5c\u6210\u65b9\u6cd5\u3092\u7d39\u4ecb"},"content":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u4e2d\u3067\u3001\u300c\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u306f\u3001\u65bd\u7b56\u306e\u6210\u5426\u3092\u6c7a\u3081\u308b\u3068\u8a00\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u5b9a\u3081\u3001\u65bd\u7b56\u306b\u843d\u3068\u3057\u8fbc\u3080\u306e\u304b\u306f\u7c21\u5358\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3068\u3044\u3046\u8a00\u8449\u306e\u5b8c\u5168\u306a\u7406\u89e3\u3092\u76ee\u6307\u3057\u3001\u305d\u306e\u6982\u5ff5\u3068\u76ee\u7684\u30fb\u65b9\u6cd5\u30fb\u4e8b\u4f8b\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3068\u306f\uff1f<\/h2>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3068\u306f\u3001\u81ea\u793e\u306e\u88fd\u54c1\u304c\u3069\u308c\u307b\u3069\u30e6\u30cb\u30fc\u30af\u3067\u9b45\u529b\u7684\u306a\u306e\u304b\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u306a\u304c\u3089\u30bf\u30fc\u30b2\u30c3\u30c8\u3067\u3042\u308b\u9867\u5ba2\u306b\u793a\u3059\u884c\u70ba\u3067\u3059\u3002<\/p>\n<p>\u30d6\u30ea\u30bf\u30cb\u30ab\u56fd\u969b\u5927\u767e\u79d1\u4e8b\u5178\u306e\u8868\u73fe\u3092\u501f\u308a\u308c\u3070\u3001\u300c\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u3084\u7279\u5b9a\u30d6\u30e9\u30f3\u30c9\u3092\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u308b\u3068\u540c\u6642\u306b\uff0c\u7af6\u4e89\u4f01\u696d\u3042\u308b\u3044\u306f\u7af6\u4e89\u30d6\u30e9\u30f3\u30c9\u3068\u5341\u5206\u306b\u5dee\u5225\u3092\u884c\u306a\u3044\u306a\u304c\u3089\u9867\u5ba2\u306e\u8a18\u61b6\u306e\u4e2d\u306b\u30e6\u30cb\u30fc\u30af\u306b\u4f4d\u7f6e\u3065\u3051\u308b\u3053\u3068\u3067\u3042\u308b\u300d\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>STP\u5206\u6790\u306e\u3046\u3061\u306e\u4e00\u3064<\/h3>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5206\u6790\u306e\u67a0\u7d44\u307f\u3067\u3042\u308bSTP\u5206\u6790\u306e\u3046\u3061\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n<p>STP\u5206\u6790\u306f\u305d\u308c\u305e\u308cS\u2026\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08Segmentation\uff09T\u2026\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08Targeting\uff09P\u2026\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08Positioning\uff09\u3068\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u305f\u306e\u3061\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3092\u9078\u5b9a\u3057\u3001\u305d\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u3044\u304b\u306b\u81ea\u793e\u306e\u88fd\u54c1\u304c\u9b45\u529b\u7684\u306b\u898b\u3048\u308b\u3088\u3046\u306b\u3059\u308b\u304b\u3001\u304cSTP\u306e\u6d41\u308c\u3067\u3042\u308a\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306f\u305d\u306e\u6700\u5f8c\u3092\u98fe\u308b\u3082\u306e\u306a\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u304b\u3089\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u3069\u308c\u3060\u3051\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u51fa\u6765\u306b\u3088\u3063\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7d50\u679c\u304c\u5de6\u53f3\u3055\u308c\u308b\u3053\u3068\u306f\u4e88\u60f3\u306b\u96e3\u304f\u306a\u3044\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>STP\u5206\u6790\u306b\u6b20\u304b\u305b\u306a\u3044\u57fa\u790e\u77e5\u8b58\u306b\u3064\u3044\u3066\u306f\u305d\u308c\u305e\u308c\u3053\u3061\u3089\u304b\u3089\u3054\u89a7\u304f\u3060\u3055\u3044\uff01<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/segmentation-marketing-strategy\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\uff09\u3068\u306f\uff1f\uff5c\u4e8b\u4f8b\u3067\u5b66\u3076\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u65b9\u6cd5<\/a><\/li>\n<li><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/targeting-sales-marketing\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff08STP\u5206\u6790\u30fb6R\uff09\u3092\u7d39\u4ecb<\/a><\/li>\n<\/ul>\n<h2>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u306e\u6210\u529f\u306e\u305f\u3081\u306e4\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u304c\u6210\u529f\u3059\u308b\u306b\u306f\u30014\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30b5\u30a4\u30ba\u304c\u9069\u5207\u304b<\/li>\n<li>\u58f2\u308a\u624b\u306e\u8003\u3048\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u304c\u9867\u5ba2\u306b\u6b63\u78ba\u306b\u4f1d\u308f\u308b\u304b<\/li>\n<li>\u58f2\u308a\u624b\u306e\u8003\u3048\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306b\u9867\u5ba2\u304c\u5171\u611f\u3059\u308b\u304b<\/li>\n<li>\u4f01\u696d\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3068\u88fd\u54c1\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306b\u6574\u5408\u6027\u304c\u3042\u308b\u304b<\/li>\n<\/ol>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u304c\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u72ec\u308a\u3088\u304c\u308a\u306a\u3082\u306e\u306b\u306a\u3089\u305a\u3001STP\u3068\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306e\u6574\u5408\u6027\u3092\u610f\u8b58\u3057\u306a\u304c\u3089\u9032\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u4e8b\u3067\u3059\u3002<\/p>\n<h3>\u2460\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30b5\u30a4\u30ba\u304c\u9069\u5207\u304b<\/h3>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u306e\u6210\u529f\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30b5\u30a4\u30ba\u306e\u9069\u5207\u3055\u304c\u91cd\u8981\u3067\u3059\u3002\u9078\u5b9a\u3057\u305f\u5e02\u5834\u304c\u5341\u5206\u306a\u898f\u6a21\u3067\u3042\u308b\u3053\u3068\u3084\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u6210\u9577\u3084\u5229\u76ca\u306e\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u304c\u5c0f\u3055\u3059\u304e\u308b\u3068\u3001\u58f2\u4e0a\u3084\u5229\u76ca\u304c\u9650\u3089\u308c\u3001\u5927\u304d\u3059\u304e\u308b\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u5206\u6563\u3057\u3066\u52b9\u679c\u304c\u8584\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u2461\u58f2\u308a\u624b\u306e\u8003\u3048\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u304c\u9867\u5ba2\u306b\u6b63\u78ba\u306b\u4f1d\u308f\u308b\u304b<\/h3>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u304c\u9867\u5ba2\u306b\u6b63\u78ba\u306b\u4f1d\u308f\u308b\u3053\u3068\u3082\u6210\u529f\u306e\u9375\u3067\u3059\u3002\u58f2\u308a\u624b\u304c\u610f\u56f3\u3059\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u304c\u3001\u5e83\u544a\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u9867\u5ba2\u306b\u8aa4\u89e3\u306a\u304f\u4f1d\u308f\u308b\u3053\u3068\u304c\u7406\u60f3\u3067\u3059\u3002<br \/>\n\u4f1d\u9054\u304c\u4e0d\u660e\u78ba\u3060\u3068\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3092\u6b63\u3057\u304f\u7406\u89e3\u3067\u304d\u305a\u3001\u671f\u5f85\u3055\u308c\u308b\u6210\u679c\u304c\u5f97\u3089\u308c\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u2462\u58f2\u308a\u624b\u306e\u8003\u3048\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306b\u9867\u5ba2\u304c\u5171\u611f\u3059\u308b\u304b<\/h3>\n<p>\u9867\u5ba2\u304c\u4f01\u696d\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306b\u5171\u611f\u3067\u304d\u308b\u304b\u3082\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u304c\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u4fa1\u5024\u89b3\u306b\u4e00\u81f4\u3057\u3001\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u751f\u3080\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3084\u4fe1\u983c\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u9867\u5ba2\u306e\u5171\u611f\u3092\u5f97\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u5f37\u3044\u652f\u6301\u3092\u5f97\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u2463\u4f01\u696d\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3068\u88fd\u54c1\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306b\u6574\u5408\u6027\u304c\u3042\u308b\u304b<\/h3>\n<p>\u58f2\u308a\u624b\u3067\u3042\u308b\u4f01\u696d\u81ea\u4f53\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08\u4f01\u696d\u7406\u5ff5\u3001\u30dd\u30ea\u30b7\u30fc\u306a\u3069\uff09\u3068\u3001\u88fd\u54c1\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3068\u306e\u6574\u5408\u6027\u3082\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u4f01\u696d\u5168\u4f53\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3068\u500b\u3005\u306e\u88fd\u54c1\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u4e00\u81f4\u3057\u3066\u3044\u308c\u3070\u3001\u4f01\u696d\u306e\u4e00\u8cab\u6027\u304c\u9867\u5ba2\u306b\u4f1d\u308f\u308a\u3001\u4fe1\u983c\u304c\u6df1\u307e\u308a\u307e\u3059\u3002\u6574\u5408\u6027\u304c\u306a\u3044\u5834\u5408\u3001\u9867\u5ba2\u306f\u30d6\u30e9\u30f3\u30c9\u306b\u6df7\u4e71\u3092\u611f\u3058\u3001\u4fe1\u983c\u3092\u5931\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/marketing-strategy\" target=\"_blank\" rel=\"noopener\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\uff1f\u7acb\u6848\u624b\u9806\u3068\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u4e8b\u4f8b\u3092\u89e3\u8aac<\/a><\/p>\n<h2>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u65b9\u6cd5<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-106620\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/06\/notepad-3316266_1280.jpeg\" alt=\"\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u65b9\u6cd5\u30fc\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u4f5c\u308d\u3046\" width=\"640\" height=\"452\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/06\/notepad-3316266_1280.jpeg 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/06\/notepad-3316266_1280-300x212.jpeg 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/06\/notepad-3316266_1280-768x542.jpeg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u884c\u3046\u306b\u306f\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u7ae0\u3067\u306f\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u9032\u3081\u65b9\u3092\u4e00\u304b\u3089\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>STP\u5206\u6790\u306eS\u3068T\u307e\u3067\u6e08\u307e\u305b\u3066\u304a\u304f<\/h3>\n<p>STP\u5206\u6790\u306eS\u3068T\u307e\u3067\u3092\u6e08\u307e\u305b\u3066\u304a\u304f\u3053\u3068\u304c\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u59cb\u3081\u308b\u4e0a\u3067\u306e\u5927\u524d\u63d0\u3067\u3059\u3002<\/p>\n<h4>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08Segmentation\uff09<\/h4>\n<p>\u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u3001\u30cb\u30fc\u30ba\u306e\u4f3c\u3066\u3044\u308b\u9867\u5ba2\u540c\u58eb\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u5e02\u5834\u306e\u7d30\u5206\u5316\u306e\u969b\u306b\u306f\u3001\u5730\u7406\u7684\u5909\u6570\uff08\u5730\u57df\u306e\u898f\u6a21\u30fb\u7d4c\u6e08\u767a\u5c55\u5ea6\u30fb\u4eba\u53e3\u30fb\u653f\u7b56\u306a\u3069\uff09\u3001\u4eba\u53e3\u52d5\u614b\u5909\u6570\uff08\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u6240\u5f97\u306a\u3069\uff09\u3001\u5fc3\u7406\u7684\u5909\u6570\uff08\u4fa1\u5024\u89b3\u3001\u8da3\u5411\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306a\u3069\uff09\u3001\u884c\u52d5\u5909\u6570\uff08\u6d88\u8cbb\u8005\u304c\u5b9f\u969b\u306b\u8cfc\u5165\u306b\u7e4b\u304c\u3063\u305f\u8981\u7d20\uff09\u3068\u3044\u3046\uff14\u3064\u306e\u8ef8\u3092\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u3069\u3093\u306a\u9867\u5ba2\u304c\u3044\u308b\u306e\u304b\u304c\u53ef\u8996\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n<h4>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08Targeting\uff09<\/h4>\n<p>\u7d30\u5206\u5316\u3055\u308c\u305f\u7d50\u679c\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3092\u5206\u6790\u3057\u3001\u305d\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u304b\u8003\u3048\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u969b\u306b\u306f\u30016R\u3068\u547c\u3070\u308c\u308b\u67a0\u7d44\u307f\u304c\u6709\u7528\u3067\u3059\u3002<\/p>\n<ol>\n<li>\u6709\u52b9\u306a\u5e02\u5834\u898f\u6a21\uff08Realistic Scale\uff09\u305d\u306e\u5e02\u5834\u306f\u5341\u5206\u5229\u76ca\u3092\u3042\u3052\u3089\u308c\u308b\u898f\u6a21\u304c\u3042\u308b\u304b\uff1f<\/li>\n<li>\u6210\u9577\u6027\uff08Rate of Growth\uff09\u3053\u308c\u304b\u3089\u3082\u6210\u9577\u3092\u7d9a\u3051\u308b\u5e02\u5834\u304b\uff1f<\/li>\n<li>\u9867\u5ba2\u306e\u512a\u5148\u9806\u4f4d\uff0f\u6ce2\u53ca\u52b9\u679c\uff08Rank\uff0fRipple Effect\uff09\u9867\u5ba2\u306b\u3068\u3063\u3066\u512a\u5148\u9806\u4f4d\u304c\u9ad8\u304f\u3001\u5f71\u97ff\u529b\u304c\u3042\u308b\u304b\uff1f<\/li>\n<li>\u5230\u9054\u53ef\u80fd\u6027\uff08Reach\uff09\u304d\u3061\u3093\u3068\u305d\u306e\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u305d\u3046\u304b\uff1f<\/li>\n<li>\u7af6\u5408\u72b6\u6cc1\uff08Rival\uff09\u30e9\u30a4\u30d0\u30eb\u306f\u5b58\u5728\u3059\u308b\u304b\uff1f<\/li>\n<li>\u53cd\u5fdc\u306e\u6e2c\u5b9a\u53ef\u80fd\u6027\uff08Response\uff09\u53cd\u5fdc\u304c\u6e2c\u5b9a\u3067\u304d\u308b\u304b\uff1f<\/li>\n<\/ol>\n<h3>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u884c\u3046\u306b\u306f\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3068\u8a00\u308f\u308c\u308b\u56f3\u3092\u4f5c\u3063\u3066\u898b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u4f5c\u3063\u3066\u307f\u308b\u3053\u3068\u3067\u3001\u3069\u3053\u3067\u4ed6\u793e\u306e\u5546\u54c1\u3068\u5dee\u5225\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3001\u4e00\u76ee\u3067\u5206\u304b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4>\u624b\u9806\u2460\uff12\u3064\u306e\u8ef8\u3092\u6c7a\u5b9a\u3059\u308b<\/h4>\n<p>\u81ea\u5206\u305f\u3061\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u5c64\u304c\u610f\u8b58\u3057\u305d\u3046\u306a\u8ef8\u3092\u8003\u3048\u307e\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u82e5\u5e74\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u3044\u308b\u306e\u306a\u3089\u300c\u4fa1\u683c\u300d\u300c\u304a\u3057\u3083\u308c\u3055\u300d\u306a\u3069\u304c\u8ef8\u3068\u3057\u3066\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u30d5\u30a1\u30df\u30ea\u30fc\u30ec\u30b9\u30c8\u30e9\u30f3\u306b\u884c\u304f\u82e5\u3044\u30d5\u30a1\u30df\u30ea\u30fc\u5c64\u3092\u8003\u3048\u3066\u307f\u308b\u3053\u3068\u3068\u3057\u307e\u3059\u3002<br \/>\n\u3053\u306e\u5834\u5408\u3082\u3084\u306f\u308a\u300c\u4fa1\u683c\u300d\u304c\u91cd\u8981\u3067\u3057\u3087\u3046\u3002<br \/>\n\u3082\u3046\u4e00\u3064\u3001\u30e1\u30cb\u30e5\u30fc\u306b\u3053\u3060\u308f\u308b\u4eba\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br \/>\n\u305d\u3053\u3067\u3001\u3053\u3053\u3067\u306f\u300c\u4fa1\u683c\u300d\u3068\u300c\u30e1\u30cb\u30e5\u30fc\u300d\u3092\u8ef8\u306b\u8003\u3048\u3066\u307f\u307e\u3059\u3002<\/p>\n<h4>\u624b\u9806\u2461\u8ef8\u3068\u4f01\u696d\u3092\u7167\u3089\u3057\u5408\u308f\u305b\u308b<\/h4>\n<p>\u8ef8\u3092\u5341\u5b57\u306b\u3068\u308a\u3001\u305d\u308c\u305e\u308c\u306e\u4f01\u696d\u304c\u30de\u30c3\u30d7\u4e0a\u306e\u3069\u3053\u306b\u4f4d\u7f6e\u3059\u308b\u304b\u3092\u8003\u3048\u3066\u307f\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u5148\u307b\u3069\u306e\u30d5\u30a1\u30df\u30ea\u30fc\u30ec\u30b9\u30c8\u30e9\u30f3\u306e\u4f8b\u3067\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15605 aligncenter\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2019\/12\/603524a6d0e514676a8a43c6ce4cdbd9.png\" alt=\"\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3068\u306f\uff5c\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u306e\u9032\u3081\u65b9\u3068\u6210\u529f\u4e8b\u4f8b| Mazrica Sales (\u65e7 Senses) Lab.| map\" width=\"553\" height=\"399\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2019\/12\/603524a6d0e514676a8a43c6ce4cdbd9.png 553w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2019\/12\/603524a6d0e514676a8a43c6ce4cdbd9-300x216.png 300w\" sizes=\"auto, (max-width: 553px) 100vw, 553px\" \/><\/p>\n<p>\u3053\u306e\u3068\u304d\u3001\u7a7a\u767d\u306e\u90e8\u5206\u304c\u4ed6\u793e\u3068\u533a\u5225\u5316\u3092\u56f3\u308a\u3084\u3059\u3044\u90e8\u5206\u3067\u3059\u3002<br \/>\n\u3053\u306e\u56f3\u3067\u306f\u3001\u5b89\u304f\u3066\u30e1\u30cb\u30e5\u30fc\u304c\u8c4a\u5bcc\u306a\u4f1a\u793e\u3001\u9ad8\u304f\u3066\u6d0b\u98df\u306b\u4e3b\u8ef8\u3092\u7f6e\u3044\u305f\u4f1a\u793e\u304c\u306a\u3044\u3053\u3068\u304c\u5206\u304b\u308b\u306e\u3067\u3001\u305d\u306e\u90e8\u5206\u306b\u9032\u51fa\u3057\u3084\u3059\u3044\u3053\u3068\u304c\u3046\u304b\u304c\u3048\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u304c\u3069\u306e\u90e8\u5206\u306b\u9032\u51fa\u3059\u308c\u3070\u52dd\u3064\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u4f7f\u3046\u3068\u611f\u899a\u7684\u306b\u3001\u4e00\u76ee\u3067\u5206\u304b\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u969b\u306e2\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u4f5c\u308b\u969b\u306e\u30dd\u30a4\u30f3\u30c8\u30922\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>2\u8ef8\u304c\u72ec\u7acb\u3057\u305f\u5909\u6570\u3092\u4f5c\u308b<\/h3>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u4f5c\u308b\u969b\u306b\u6ce8\u610f\u3059\u3079\u304d\u3053\u3068\u306f\u30012\u8ef8\u304c\u72ec\u7acb\u3057\u305f\u5909\u6570\u3092\u4f5c\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u4fa1\u683c\u300d\u3068\u300c\u9ad8\u7d1a\u611f\u300d\u306f\u72ec\u7acb\u6027\u304c\u4f4e\u304f\u3001\u53d6\u308b\u3079\u304d\u8ef8\u3068\u3057\u3066\u9069\u3057\u3066\u3044\u307e\u305b\u3093\u3002\u4fa1\u683c\u304c\u9ad8\u3051\u308c\u3070\u9ad8\u7d1a\u611f\u304c\u51fa\u308b\u3053\u3068\u306f\u5f53\u305f\u308a\u524d\u3060\u3068\u8003\u3048\u3089\u308c\u308b\u304b\u3089\u3067\u3059\u3002<br \/>\n\u300c\u9ad8\u7d1a\u611f\u300d\u3068\u300c\u7acb\u5730\u300d\u306a\u3069\u9055\u3046\u8ef8\u3092\u3068\u3063\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u4f5c\u6210\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3059\u308b<\/h3>\n<p>\u300c\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u624b\u4f5c\u696d\u3067\u4f5c\u308b\u306e\u304c\u3081\u3093\u3069\u304f\u3055\u3044\u300d\u65b9\u306f\u3001\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u306e\u3082\u4e00\u3064\u306e\u624b\u3002<\/p>\n<p><a href=\"https:\/\/www.lucidchart.com\/pages\/ja\/templates\/\" target=\"_blank\" rel=\"nofollow noopener\">\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\uff08Lucid\uff09<\/a>\u3092\u4f7f\u3048\u3070\u7c21\u5358\u306b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u753b\u50cf\u3092\u8cbc\u308a\u4ed8\u3051\u308b\u3053\u3068\u3082\u3067\u304d\u3001\u6c17\u8efd\u306b\u59cb\u3081\u3089\u308c\u308b\u306e\u3067\u6311\u6226\u3057\u3066\u307f\u308b\u3068\u3044\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<h2>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15606 size-large\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2019\/12\/jonathan-chng-OTDyDgPoJ_0-unsplash-1024x683.jpg\" alt=\"\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3068\u306f\uff5c\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u306e\u9032\u3081\u65b9\u3068\u6210\u529f\u4e8b\u4f8b|Mazrica Sales (\u65e7 Senses) Lab.|3\" width=\"640\" height=\"427\" 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