{"id":148675,"date":"2022-10-27T15:36:47","date_gmt":"2022-10-27T06:36:47","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=148675"},"modified":"2022-10-27T15:36:47","modified_gmt":"2022-10-27T06:36:47","slug":"business-strategy","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/tips\/business-strategy","title":{"rendered":"\u7d4c\u55b6\u6226\u7565\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af9\u9078\uff01"},"content":{"rendered":"<p>\u7d4c\u55b6\u306b\u95a2\u308f\u308b\u65b9\u306f\u300c\u7d4c\u55b6\u6226\u7565\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u3088\u304f\u8033\u306b\u3059\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u4f01\u696d\u7d4c\u55b6\u306e\u4e0a\u3067\u91cd\u8981\u306a\u3082\u306e\u3060\u3068\u306f\u7406\u89e3\u3057\u3066\u3044\u306a\u304c\u3089\u3001\u3069\u306e\u3088\u3046\u306b\u7acb\u6848\u3059\u308b\u306e\u304b\u3001\u308f\u304b\u3063\u3066\u3044\u306a\u3044\u65b9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f<strong>\u300c\u7d4c\u55b6\u6226\u7565\u3092\u7acb\u3066\u305f\u3044\u300d\u300c\u7d4c\u55b6\u6226\u7565\u306e\u7acb\u3066\u65b9\u304c\u5206\u304b\u3089\u306a\u3044\u300d<\/strong>\u3068\u3044\u3046\u65b9\u306b\u5411\u3051\u3001\u7d4c\u55b6\u6226\u7565\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div class=\"senseslab-banner_container\"><section class=\"senseslab-banner\" style=\"width: 774px;\"><a class=\"senseslab-banner_link\" id=\"\u2018banner\u2019\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-serviceguide\"><div class=\"senseslab-banner_header\" style=\"background-color: #4db6ac;color: #FFFFFF;\">\u660e\u65e5\u304b\u3089\u4f7f\u3048\u308b\uff01\u304a\u5f79\u7acb\u3061\u8cc7\u6599<strong>\u7121\u6599<\/strong>\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\uff01<\/div><div class=\"senseslab-banner_main\"><picture class=\"senseslab-banner_image\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2023\/09\/1.jpg\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2023\/09\/1.jpg\"><img decoding=\"async\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2023\/09\/1.jpg\" alt=\"Mazrica Sales\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599\" width=\"185px\" height=\"105px\"><\/picture><div class=\"senseslab-banner_texts\"><p class=\"senseslab-banner_title\">\u7d4c\u55b6\u6226\u7565\u306e\u7acb\u6848\u306b\u5fc5\u8981\u306a\u55b6\u696d\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u5206\u6790\u30fb\u6d3b\u7528\u307e\u3067\u884c\u3048\u308b\u30c4\u30fc\u30eb<br \/>\nMazrica Sales\uff08\u65e7Senses\uff09\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<br \/>\n<\/p><div class=\"senseslab-banner_button\" style=\"background-color: #FF5C00;color: #FFFFFF;\"><span class=\"material-icons\">save_alt<\/span>\u8cc7\u6599\u3092\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<span class=\"material-icons\">play_arrow<\/span><\/div><\/div><\/div><\/a><\/section><\/div>\n<h2>\u7d4c\u55b6\u6226\u7565\u3068\u306f\uff1f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-309354\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/10\/55528001ad0658e1db5d799e64a5e38c.png\" alt=\"\" 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rel=\"noopener\"><b>\u25b6\u25b6\u7d4c\u55b6\u6226\u7565\u306e\u73fe\u72b6\u5206\u6790\u306b\u5fc5\u8981\u306aSFA\/CRM\u30c4\u30fc\u30eb\u3068\u306f\uff1f<\/b><\/a><\/p>\n<h3>\u6226\u7565\u306e\u7b56\u5b9a<\/h3>\n<p>\u81ea\u793e\u306e\u73fe\u72b6\u3092\u8e0f\u307e\u3048\u3001\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306a\u65b9\u5411\u3092\u76ee\u6307\u3059\u3079\u304d\u304b\u3092\u5b9a\u3081\u307e\u3059\u3002<\/p>\n<p>\u3068\u306f\u8a00\u3048\u3001\u3044\u3056\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3068\u306a\u308b\u3068\u3001\u6570\u30d1\u30bf\u30fc\u30f3\u306e\u65b9\u5411\u6027\u304c\u898b\u3048\u3066\u304f\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u3068\u304d\u306f\u3001\u6226\u7565\u3092\u5b9f\u884c\u3057\u305f\u969b\u306b\u4e88\u60f3\u3055\u308c\u308b\u7d50\u679c\u3092\u4eee\u8aac\u7acb\u3066\u305f\u308a\u3001\u81ea\u793e\u306e\u7d4c\u55b6\u30ea\u30bd\u30fc\u30b9\u304c\u3069\u308c\u3060\u3051\u3042\u308b\u304b\u6d17\u3044\u51fa\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u512a\u5148\u3059\u3079\u304d\u65b9\u5411\u6027\u304c\u5b9a\u307e\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u7d4c\u55b6\u6226\u7565\u304c\u9069\u5207\u306b\u63a8\u9032\u3055\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u3001\u6e2c\u5b9a\u3067\u304d\u308b\u6307\u6a19\u3082\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u58f2\u4e0a\u3084\u5e02\u5834\u30b7\u30a7\u30a2\u306a\u3069\u306e\u5b9a\u91cf\u7684\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u3068\u3001\u3069\u306e\u304f\u3089\u3044\u76ee\u6a19\u306b\u8fd1\u3065\u3044\u3066\u3044\u308b\u304b\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u6226\u7565\u306e\u5b9f\u884c<\/h3>\n<p>\u7b56\u5b9a\u3057\u305f\u7d4c\u55b6\u6226\u7565\u3092\u5b9f\u884c\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u5148\u8ff0\u306e\u901a\u308a\u3001\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u304c\u6226\u8853\u3068\u306a\u308b\u306e\u3067\u3001\u7d4c\u55b6\u6226\u7565\u3092\u57fa\u306b\u3057\u3066\u7d4c\u55b6\u6226\u8853\u3092\u7b56\u5b9a\u3057\u3066\u5b9f\u884c\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u8907\u6570\u306e\u6226\u8853\u3092\u4e26\u884c\u3057\u306a\u304c\u3089\u9032\u3081\u3001\u7d4c\u55b6\u6226\u7565\u3092\u63a8\u9032\u3057\u307e\u3059\u3002<\/p>\n<h3>\u6226\u7565\u306e\u632f\u308a\u8fd4\u308a<\/h3>\n<p>\u7d4c\u55b6\u6226\u7565\u3092\u7acb\u3066\u305f\u304b\u3089\u3068\u8a00\u3063\u3066\u3001\u5fc5\u305a\u3057\u3082\u305d\u306e\u6226\u7565\u304c\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u6b63\u89e3\u3067\u3042\u308b\u304b\u306f\u308f\u304b\u308a\u307e\u305b\u3093\u3002\u76ee\u6a19\u3078\u3068\u9032\u3093\u3067\u3044\u308b\u304b\u5b9a\u671f\u7684\u306b\u632f\u308a\u8fd4\u308a\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u9069\u3057\u3066\u3044\u308b\u6226\u7565\u304b\u5224\u65ad\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c\u7d4c\u55b6\u6226\u7565\u306e\u7b56\u5b9a\u300d\u306e\u969b\u306b\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u5b9a\u91cf\u7684\u306a\u6307\u6a19\u3092\u57fa\u306b\u3001\u7d4c\u55b6\u6226\u7565\u304c\u63a8\u9032\u3067\u304d\u3066\u3044\u308b\u304b\u3001\u6210\u679c\u3092\u6e2c\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>\u7d4c\u55b6\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u30649\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n<p>\u7d4c\u55b6\u6226\u7565\u306e\u7b56\u5b9a\u3092\u3069\u306e\u3088\u3046\u306b\u9032\u3081\u305f\u3089\u826f\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u65b9\u306f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002\u578b\u306b\u306f\u3081\u3066\u8003\u3048\u308b\u3053\u3068\u3067\u3001\u629c\u3051\u30fb\u6f0f\u308c\u306a\u304f\u3001\u304b\u3064\u5ba2\u89b3\u7684\u306b\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u73fe\u72b6\u5206\u6790\u3084\u7d4c\u55b6\u6226\u7565\u7b56\u5b9a\u306a\u3069\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30929\u7a2e\u985e\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u58f2\u4e0a\u5206\u6790\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3064\u3044\u3066\u306e\u8a18\u4e8b\u3082\u305c\u3072\u4f75\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/gross-sales-analytics\">\u58f2\u4e0a\u5206\u6790\u306b\u4f7f\u3048\u308b7\u3064\u306e\u624b\u6cd5\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u5206\u6790\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb\uff01<\/a><\/p>\n<h3>SWOT\u5206\u6790<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23925 size-large\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2018\/07\/swot5-e1624945452291-1024x565.jpg\" alt=\"\" width=\"640\" height=\"353\" \/><\/p>\n<p>SWOT\u5206\u6790\u306f\u3001\u81ea\u793e\u306e\u5916\u90e8\u74b0\u5883\u3068\u5185\u90e8\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u969b\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p>SWOT\u3068\u306f\u3001\u5206\u6790\u3059\u308b\u5404\u9805\u76ee\u306e\u982d\u6587\u5b57\u304b\u3089\u53d6\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>Strength\uff1a\u5f37\u307f\uff08\u5185\u90e8\u74b0\u5883\uff09<\/li>\n<li>Weakness\uff1a\u5f31\u307f\uff08\u5185\u90e8\u74b0\u5883\uff09<\/li>\n<li>Opportunity\uff1a\u6a5f\u4f1a\uff08\u5916\u90e8\u74b0\u5883\uff09<\/li>\n<li>Threat\uff1a\u8105\u5a01\uff08\u5916\u90e8\u74b0\u5883\uff09<\/li>\n<\/ul>\n<p>\u5404\u9805\u76ee\u3092\u72ec\u7acb\u3055\u305b\u3066\u5206\u6790\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u5f37\u307f\u00d7\u6a5f\u4f1a\u300d\u300c\u5f31\u307f\u00d7\u6a5f\u4f1a\u300d\u300c\u5f37\u307f\u00d7\u8105\u5a01\u300d\u300c\u5f31\u307f\u00d7\u8105\u5a01\u300d\u3068\u3044\u3063\u305f<br \/>\n\u30af\u30ed\u30b9\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u81ea\u793e\u306b\u3064\u3044\u3066\u6df1\u304f\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/about-swot-analysis\">SWOT\u5206\u6790\u3068\u306f\uff1f\u4e8b\u4f8b\u3084\u5206\u6790\u624b\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n<h3>3C\u5206\u6790<\/h3>\n<p>3C\u5206\u6790\u306f\u3001\u4ee5\u4e0b3\u3064\u306e\u8981\u7d20\u3092\u5206\u6790\u3057\u3066\u3001\u81ea\u793e\u306e\u73fe\u72b6\u3092\u628a\u63e1\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<ul>\n<li>Customer\uff1a\u9867\u5ba2\u30fb\u5e02\u5834<\/li>\n<li>Company\uff1a\u81ea\u793e<\/li>\n<li>Competitor\uff1a\u7af6\u5408<\/li>\n<\/ul>\n<p>\u5206\u6790\u5bfe\u8c61\u304c3\u3064\u306e\u8981\u7d20\u306e\u307f\u306a\u306e\u3067\u624b\u8efd\u306b\u5b9f\u65bd\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u304c\u3001\u5404\u8981\u7d20\u3092\u6df1\u6398\u308a\u3057\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u5ba2\u89b3\u7684\u306b\u73fe\u72b6\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>VRIO\u5206\u6790<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-309355\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/10\/44a0c3d381efa6c2bf31a79f9ceab55a.png\" alt=\"\" width=\"640\" height=\"410\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/10\/44a0c3d381efa6c2bf31a79f9ceab55a.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/10\/44a0c3d381efa6c2bf31a79f9ceab55a-300x192.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/10\/44a0c3d381efa6c2bf31a79f9ceab55a-768x492.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>VRIO\u5206\u6790\u306f\u3001\u81ea\u793e\u306e\u7d4c\u55b6\u8cc7\u6e90\u306e\u89b3\u70b9\u304b\u3089\u5206\u6790\u3067\u304d\u308b\u305f\u3081\u3001\u7d4c\u55b6\u6226\u7565\u306e\u7acb\u6848\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p>\u81ea\u793e\u306e\u7d4c\u55b6\u8cc7\u6e90\u3092\u4ee5\u4e0b\u306e4\u3064\u306e\u9805\u76ee\u306b\u6cbf\u3063\u3066\u300cYES\u300d\u304b\u300cNO\u300d\u3067\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>Value\uff1a\u7d4c\u6e08\u7684\u4fa1\u5024<\/li>\n<li>Rarity\uff1a\u5e0c\u5c11\u6027<\/li>\n<li>Inimitability\uff1a\u6a21\u5023\u56f0\u96e3\u6027<\/li>\n<li>Organization\uff1a\u7d44\u7e54<\/li>\n<\/ul>\n<p>\u3059\u3079\u3066\u306e\u9805\u76ee\u306b\u304a\u3044\u3066\u300cYES\u300d\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u7d4c\u55b6\u8cc7\u6e90\u306f\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u5f37\u307f\u3068\u8a00\u3048\u307e\u3059\u3002\u9006\u306b\u300cNO\u300d\u304c\u591a\u3051\u308c\u3070\u5f31\u307f\u3068\u306a\u308a\u3048\u308b\u305f\u3081\u3001\u6539\u5584\u304c\u5fc5\u8981\u3067\u3059<\/p>\n<h3>4P\u5206\u6790<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-309356\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/10\/d897fb9f05171a13a8fa3a72afad6963.png\" alt=\"\" width=\"640\" height=\"410\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/10\/d897fb9f05171a13a8fa3a72afad6963.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/10\/d897fb9f05171a13a8fa3a72afad6963-300x192.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/10\/d897fb9f05171a13a8fa3a72afad6963-768x492.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>4P\u5206\u6790\u306f\u3001\u81ea\u793e\u5546\u6750\u306e\u8ca9\u58f2\u6226\u7565\u3092\u8003\u3048\u308b\u969b\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>Product\uff1a\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9<\/li>\n<li>Price\uff1a\u4fa1\u683c<\/li>\n<li>Place\uff1a\u8ca9\u58f2\u5834\u6240\u30fb\u30c1\u30e3\u30cd\u30eb<\/li>\n<li>Promotion\uff1a\u8ca9\u4fc3\u6d3b\u52d5<\/li>\n<\/ul>\n<p>\u3069\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u3001\u3069\u306e\u304f\u3089\u3044\u306e\u4fa1\u683c\u3067\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u3066\u3001\u3069\u306e\u3088\u3046\u306b\u8ca9\u58f2\u3059\u308b\u304b\u8003\u3048\u308b\u969b\u306b\u6d3b\u7528\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3088\u304f\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/h3>\n<p>\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f5\u3064\u306eForce\uff1d\u8105\u5a01\u306b\u3064\u3044\u3066\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u7af6\u5408\u4ed6\u793e\u306e\u8105\u5a01<\/li>\n<li>\u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01<\/li>\n<li>\u4ee3\u66ff\u54c1\u306e\u8105\u5a01<\/li>\n<li>\u58f2\u308a\u624b\u306e\u4ea4\u6e09\u529b\u306e\u8105\u5a01<\/li>\n<li>\u8cb7\u3044\u624b\u306e\u4ea4\u6e09\u529b\u306e\u8105\u5a01<\/li>\n<\/ul>\n<p>\u4e0a\u8a185\u3064\u306e\u8981\u56e0\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u5916\u7684\u74b0\u5883\u3092\u628a\u63e1\u3057\u3066\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n<h3>PEST\u5206\u6790<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-309357\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/10\/9e11371f2fe51bbb18c34135bee1c479.png\" alt=\"\" width=\"640\" height=\"410\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/10\/9e11371f2fe51bbb18c34135bee1c479.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/10\/9e11371f2fe51bbb18c34135bee1c479-300x192.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/10\/9e11371f2fe51bbb18c34135bee1c479-768x492.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u7d4c\u55b6\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u969b\u306b\u306f\u3001\u81ea\u793e\u306e\u696d\u754c\u3084\u5e02\u5834\u3060\u3051\u3067\u306a\u304f\u3001\u3055\u3089\u306b\u5e83\u3044\u8996\u91ce\u3067\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u5f79\u7acb\u3064\u306e\u304cPEST\u5206\u6790\u3067\u3059\u3002<\/p>\n<p>PEST\u5206\u6790\u3068\u306f\u3001\u4ee5\u4e0b\u306e4\u9805\u76ee\u304b\u3089\u30de\u30af\u30ed\u306e\u5916\u90e8\u74b0\u5883\u8981\u56e0\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<ul>\n<li><b>\u653f\u6cbb\u7684\u8981\u56e0\uff08Politics\uff09<\/b><br \/>\n\u5e02\u5834\u7af6\u4e89\u306e\u57fa\u76e4\u3067\u3042\u308b\u300c\u5e02\u5834\u7af6\u4e89\u306e\u898f\u5247\u300d\u305d\u306e\u3082\u306e\u306b\u5909\u5316\u3092\u3082\u305f\u3089\u3059\u3002<br \/>\n\uff08\u4f8b: \u6cd5\u5f8b\u3001\u653f\u5e9c\u304a\u3088\u3073\u95a2\u9023\u7d44\u7e54\u306e\u52d5\u5411\u3001\u6d88\u8cbb\u8005\u4fdd\u8b77\u3001\u516c\u6b63\u7af6\u4e89\u306a\u3069\uff09<\/li>\n<li><b>\u7d4c\u6e08\u7684\u8981\u56e0\uff08Economy\uff09<\/b><br \/>\n\u53ce\u76ca\u306b\u76f4\u7d50\u6280\u8853\u7684\u3059\u308b\u300c\u4fa1\u5024\u9023\u9396\u300d\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059\u3002<br \/>\n\uff08\u4f8b:\u666f\u6c17\u3001\u4fa1\u683c\u5909\u52d5\u3001\u8caf\u84c4\u7387\u3001\u70ba\u66ff\u3001\u91d1\u5229\u306a\u3069\uff09<\/li>\n<li><b>\u793e\u4f1a\u7684\u8981\u56e0\uff08Society\uff09<\/b><b><br \/>\n<\/b>\u58f2\u4e0a\u306e\u6839\u5e79\u3068\u306a\u308b\u6d88\u8cbb\u8005\u306e\u9700\u8981\u69cb\u9020\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002<br \/>\n\uff08\u4f8b: \u5b97\u6559\u3001\u4fa1\u5024\u89b3\u3001\u502b\u7406\u89b3\u30fb\u793e\u4f1a\u898f\u7bc4\u3001\u4e16\u8ad6\u3001\u6559\u80b2\u30ec\u30d9\u30eb\u3001\u7fd2\u4fd7\u7fd2\u6163\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306a\u3069\uff09<\/li>\n<li><b>\u6280\u8853\u7684\u8981\u56e0\uff08Technology\uff09<\/b><b><br \/>\n<\/b>\u5e02\u5834\u7af6\u4e89\u306e\u4e3b\u8981\u6210\u529f\u8981\u56e0\uff08KSF\uff09\u3092\u5909\u5bb9\u3055\u305b\u308b\u3002<br \/>\n\uff08\u4f8b: \u6280\u8853\u9769\u65b0\u3001\u7279\u8a31\u3001\u6280\u8853\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u3001\u751f\u7523\u30fb\u5546\u54c1\u5316\u6280\u8853\u3001\u4ee3\u66ff\u6280\u8853\u306a\u3069\uff09<\/li>\n<\/ul>\n<p>\u81ea\u793e\u3067\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u5916\u90e8\u8981\u56e0\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u5c06\u6765\u306e\u4e88\u6e2c\u304c\u7acb\u3066\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>STP\u5206\u6790<\/h3>\n<p>STP\u5206\u6790\u3068\u306f\u3001\u4ee5\u4e0b\u306e4\u8981\u7d20\u3092\u5206\u6790\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3066\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<ul>\n<li>Segmentation\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\uff1a\u9867\u5ba2\u5c5e\u6027\uff08\u6027\u5225\u30fb\u5e74\u9f62\u30fb\u8077\u696d\u306a\u3069\uff09\u3084\u4f4f\u3093\u3067\u3044\u308b\u30a8\u30ea\u30a2\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306a\u3069\u3092\u57fa\u6e96\u306b\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b<\/li>\n<li>Targeting\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\uff1a\u7d30\u5206\u5316\u3057\u305f\u305d\u308c\u305e\u308c\u306e\u5e02\u5834\u3092\u4e8b\u696d\u6027\u3084\u6210\u9577\u6027\u306a\u3069\u304b\u3089\u30cb\u30fc\u30ba\u3092\u8a55\u4fa1\u3057\u3001\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u58f2\u308a\u8fbc\u3080\u3079\u304d\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7d5e\u308b<\/li>\n<li>Positioning\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u3068\u3063\u3066\u3001\u7af6\u5408\u4ed6\u793e\u306b\u306f\u53d6\u3063\u3066\u4ee3\u308f\u308c\u306a\u3044\u7acb\u3061\u4f4d\u7f6e\u3092\u6c7a\u3081\u308b<\/li>\n<\/ul>\n<p>\u5e02\u5834\u3084\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\uff08\u307e\u3068\u307e\u308a\u3067\u533a\u5207\u308b\uff09\u3057\u3001\u81ea\u793e\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5c64\u3092\u898b\u6975\u3081\u3001\u5e02\u5834\u306e\u4e2d\u3067\u7acb\u3061\u4f4d\u7f6e\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<h3>PDCA\u30b5\u30a4\u30af\u30eb<\/h3>\n<p>PDCA\u30b5\u30a4\u30af\u30eb\u306f\u3001Plan\uff08\u8a08\u753b\uff09\u3001Do\uff08\u5b9f\u884c\uff09\u3001Check\uff08\u8a55\u4fa1\uff09\u3001Action\uff08\u6539\u5584\uff09\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u3084\u7d4c\u55b6\u6226\u7565\u3092\u6539\u5584\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u7d4c\u55b6\u6226\u7565\u306e\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u306b\u5f79\u7acb\u3061\u307e\u3059\u304c\u3001\u65b0\u3057\u3044\u30a2\u30a4\u30c7\u30a3\u30a2\u306e\u5275\u51fa\u306b\u306f\u5411\u304d\u307e\u305b\u3093\u3002PDCA\u3067\u52b9\u679c\u304c\u51fa\u306a\u3044\u5834\u5408\u306f\u3001\u5143\u306e\u6226\u7565\u306e\u898b\u76f4\u3057\u304c\u5fc5\u8981\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/pdca-example\">PDCA\u30b5\u30a4\u30af\u30eb\u3068\u306f\uff1fPDCA\u30b5\u30a4\u30af\u30eb\u3092\u52b9\u7387\u7684\u306b\u56de\u30593\u3064\u306e\u30b3\u30c4\u3092\u7d39\u4ecb<\/a><\/p>\n<h3>7S<\/h3>\n<p>7S\u3068\u306f\u3001\u4f01\u696d\u306e\u7d4c\u55b6\u8cc7\u6e90\u3092\u300c\u30cf\u30fc\u30c9\u300d\u3068\u300c\u30bd\u30d5\u30c8\u300d\u306e7\u3064\u306e\u8981\u7d20\u3067\u5206\u6790\u3057\u3001\u6700\u9069\u306a\u6226\u7565\u3092\u5c0e\u304f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u30fb\u30a2\u30f3\u30c9\u30fb\u30ab\u30f3\u30d1\u30cb\u30fc\u304c\u63d0\u5531\u3057\u3001\u300c7S\u5206\u6790\u300d\u3084\u300c\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e7S\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30cf\u30fc\u30c9\u306e\u8981\u7d20<\/strong>\uff1a\u6226\u7565\uff08Strategy\uff09\u3001\u7d44\u7e54\u69cb\u9020\uff08Structure\uff09\u3001\u30b7\u30b9\u30c6\u30e0\uff08Systems\uff09<\/li>\n<li><strong>\u30bd\u30d5\u30c8\u306e\u8981\u7d20<\/strong>\uff1a\u30b9\u30bf\u30c3\u30d5\uff08Staff\uff09\u3001\u30b9\u30ad\u30eb\uff08Skills\uff09\u3001\u30b9\u30bf\u30a4\u30eb\uff08Style\uff09\u3001\u5171\u6709\u4fa1\u5024\uff08Shared Values\uff09<\/li>\n<\/ul>\n<p>\u793e\u54e1\u306e\u6559\u80b2\u3060\u3051\u3067\u306f\u7d44\u7e54\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306f\u5411\u4e0a\u3057\u307e\u305b\u3093\u3002\u30b7\u30b9\u30c6\u30e0\u3084\u7d44\u7e54\u69cb\u9020\u3001\u6226\u7565\u304c\u6574\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u30027S\u5206\u6790\u306b\u3088\u308a\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u8a55\u4fa1\u3057\u3001\u7d44\u7e54\u306e\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u7d42\u308f\u308a\u306b<\/h2>\n<p>\u52b9\u679c\u7684\u306a\u7d4c\u55b6\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u306b\u306f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u3066\u5916\u90e8\u30fb\u5185\u90e8\u74b0\u5883\u3092\u5ba2\u89b3\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4e3b\u89b3\u3084\u7d4c\u9a13\u306b\u983c\u308b\u3068\u3001\u6210\u529f\u3084\u5931\u6557\u306e\u8981\u56e0\u5206\u6790\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u7d4c\u55b6\u6226\u7565\u7b56\u5b9a\u306b\u304a\u3044\u3066\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u306f\u91cd\u8981\u3067\u3059\u304c\u3001\u3059\u3079\u3066\u3092\u624b\u4f5c\u696d\u3067\u884c\u3046\u3068\u81a8\u5927\u306a\u6642\u9593\u3092\u6d88\u8cbb\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u5206\u6790\u306e\u52b9\u7387\u5316\u306b\u3064\u306a\u304c\u308b\u3001MA\u30fbSFA\u30fbCRM\u306a\u3069\u306e\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u30c7\u30fc\u30bf\u304c\u81ea\u52d5\u3067\u84c4\u7a4d\u3055\u308c\u3001\u5206\u6790\u304c\u52b9\u7387\u5316\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8fc5\u901f\u306bPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3001\u6226\u7565\u306e\u6539\u5584\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305c\u3072\u672c\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3001\u81ea\u793e\u306e\u7d4c\u55b6\u6226\u7565\u7b56\u5b9a\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7d4c\u55b6\u306b\u95a2\u308f\u308b\u65b9\u306f\u300c\u7d4c\u55b6\u6226\u7565\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u3088\u304f\u8033\u306b\u3059\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u4f01\u696d\u7d4c\u55b6\u306e\u4e0a\u3067\u91cd\u8981\u306a\u3082\u306e\u3060\u3068\u306f\u7406\u89e3\u3057\u3066\u3044\u306a\u304c\u3089\u3001\u3069\u306e\u3088\u3046\u306b\u7acb\u6848\u3059\u308b\u306e\u304b\u3001\u308f\u304b\u3063\u3066\u3044\u306a\u3044\u65b9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002 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