{"id":14223,"date":"2020-10-11T11:57:10","date_gmt":"2020-10-11T02:57:10","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=14223"},"modified":"2020-10-11T11:57:10","modified_gmt":"2020-10-11T02:57:10","slug":"retention-marketing","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/marketing\/retention-marketing","title":{"rendered":"\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u305d\u306e\u52b9\u679c\u3068\u5177\u4f53\u7684\u306a\u65bd\u7b56\u304b\u3089\u5b66\u307c\u3046"},"content":{"rendered":"<p>\u3042\u306a\u305f\u306e\u4f01\u696d\u3067\u306f\u3001\u9867\u5ba2\u304c\u4e00\u5ea6\u8cfc\u5165\u3057\u3066\u304f\u308c\u305f\u3060\u3051\u3067\u95a2\u4fc2\u3092\u7d42\u3048\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/p>\n<p>\u5b9f\u306f\u3001\u6700\u521d\u306e\u8cfc\u5165\u3092\u30b9\u30bf\u30fc\u30c8\u5730\u70b9\u3068\u3057\u3066\u3001\u305d\u3053\u304b\u3089\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3066\u512a\u826f\u9867\u5ba2\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u7d99\u7d9a\u3057\u3066\u5927\u304d\u306a\u5229\u76ca\u304c\u3082\u305f\u3089\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u7279\u306b\u3001\u81ea\u793e\u304c\u6271\u3063\u3066\u3044\u308b\u306e\u304c\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u306e\u5834\u5408\u306f\u3001\u7d99\u7d9a\u3057\u3066\u3082\u3089\u308f\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3088\u306d\u3002<\/p>\n<p>\u305d\u306e\u300c\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u7dad\u6301\u300d\u3092\u300c\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u8a00\u3044\u3001\u5404\u4f01\u696d\u304c\u6ce8\u529b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p><a 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\/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/customer-marketing\">\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u52b9\u679c\u3084\u59cb\u3081\u65b9\uff5c\u5177\u4f53\u7684\u306a3\u3064\u306e\u65bd\u7b56\u3092\u89e3\u8aac<\/a><\/p>\n<h3>1:5\u306e\u6cd5\u5247<\/h3>\n<p>\u306a\u305c\u4f01\u696d\u304c\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6ce8\u529b\u3057\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u3068\u3001\u305d\u306e\u80cc\u666f\u306b\u306f\u300c1\uff1a5\u306e\u6cd5\u5247\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5148\u8ff0\u306e\u901a\u308a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u306f\u300c\u65b0\u898f\u9867\u5ba2\u3078\u306e\u6d3b\u52d5\u300d\u3068\u300c\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u6d3b\u52d5\u300d\u304c\u3042\u308a\u307e\u3059\u304c\u3001<strong>\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u30b3\u30b9\u30c8\u306f\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u30b3\u30b9\u30c8\u3088\u308a5\u500d\u3082\u5927\u304d\u3044<\/strong>\u3068\u8a00\u308f\u308c\u3066\u304a\u308a\u3001\u3053\u308c\u3092<strong>\u300c1\uff1a5\u306e\u6cd5\u5247\u300d<\/strong>\u3068\u547c\u3073\u307e\u3059\u3002<\/p>\n<p>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u306f\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u3046\u3048\u306b\u5229\u76ca\u7387\u304c\u4f4e\u3044\u4e00\u65b9\u3067\u3001\u4e00\u5ea6\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u7d4c\u9a13\u306e\u3042\u308b\u65e2\u5b58\u9867\u5ba2\u306f\u5c11\u306a\u3044\u6295\u8cc7\u3067\u518d\u5ea6\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u7d99\u7d9a\u7684\u306b\u65bd\u7b56\u3092\u7d9a\u3051\u3066\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30b3\u30b9\u30c8\u9762\u3067\u306e\u8ca0\u62c5\u304c\u5c11\u306a\u304f\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u306a\u3063\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u4e8b\u696d\u306e\u767a\u5c55\u306b\u306f\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3082\u6b20\u304b\u305b\u306a\u3044\u8981\u56e0\u306e\u305f\u3081\u3001\u4e21\u8005\u306e\u65bd\u7b56\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u8003\u3048\u306a\u304c\u3089\u9032\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u4e8b\u3067\u3059\u3002<\/p>\n<p><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u652f\u63f4\u3059\u308b\u3001MA\u30c4\u30fc\u30eb\u306b\u3064\u3044\u3066\u306f\u4ee5\u4e0b\u306e\u8cc7\u6599\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n<a id=\"senses-marketing-option\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-marketing-option\" target=\"_blank\" rel=\"noopener\">\u25b6\ufe0e\u25b6\ufe0eMazrica Marketing\u306e\u6982\u8981\u8cc7\u6599\u3092\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u3002<\/a><br \/>\n<\/strong><\/p>\n<h3>LTV\u304b\u3089\u9006\u7b97\u3057\u3066\u8003\u3048\u308b\u65e2\u5b58\u9867\u5ba2\u306e\u91cd\u8981\u6027<\/h3>\n<p>\u5546\u54c1\u8cfc\u5165\u3084\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u3092\u30b4\u30fc\u30eb\u3068\u3057\u3066\u3044\u308b\u4f01\u696d\u3067\u306f\u3001\u8cfc\u5165\u3084\u5229\u7528\u304c\u6e08\u3093\u3067\u3057\u307e\u3046\u3068\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u304c\u7d42\u308f\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7a2e\u985e\u306e\u8c4a\u5bcc\u3055\u3001\u8ca9\u58f2\/\u5229\u7528\u4fa1\u683c\u3001\u6a5f\u80fd\u6027\u3084\u30af\u30aa\u30ea\u30c6\u30a3\u306a\u3069\u3067\u65bd\u7b56\u3092\u6253\u305f\u306a\u3044\u3068\u3001\u58f2\u4e0a\u304c\u4e0a\u304c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/management\/lifetime-value\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/a>\u3092\u30d9\u30fc\u30b9\u306b\u8003\u3048\u308b\u3068\u3001\u521d\u56de\u306e\u8cfc\u5165\u3084\u5229\u7528\u3092\u300c\u30b4\u30fc\u30eb\u300d\u3067\u306f\u306a\u304f\u300c\u30b9\u30bf\u30fc\u30c8\u300d\u3068\u8a2d\u5b9a\u3057\u3001\u521d\u3081\u3066\u306e\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u304b\u3089\u95a2\u4fc2\u304c\u59cb\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u3001LTV\u306f\u300c\u58f2\u4e0a\uff08\u9867\u5ba2\u6570\u00d7\u5358\u4fa1\uff09\u00d7\u53ce\u76ca\u7387\u00d7\u7d99\u7d9a\u671f\u9593\/\u8cfc\u5165\u56de\u6570\u300d\u306b\u3088\u3063\u3066\u6c7a\u307e\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u4f55\u5ea6\u3082\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3063\u305f\u308a\u30b5\u30fc\u30d3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u4f7f\u3044\u7d9a\u3051\u3066\u3082\u3089\u3063\u305f\u308a\u3059\u308b\u300c\u30ea\u30d4\u30fc\u30bf\u30fc\u300d\u306b\u306a\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u3001\u9867\u5ba2\u304c\u5229\u76ca\u3092\u751f\u3080\u4ed5\u7d44\u307f\u304c\u4f5c\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/lifetime-value\" 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href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sales\/about-upsell\">\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u306f?\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306e\u9055\u3044\u30fb\u5177\u4f53\u4e8b\u4f8b\u3092\u89e3\u8aac<\/a><\/p>\n<h2>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb<\/h2>\n<p>\u65e2\u5b58\u9867\u5ba2\u3078\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u9867\u5ba2\u60c5\u5831\u3092\u84c4\u7a4d\u3059\u308b\u57fa\u76e4\u304c\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3002<\/p>\n<p>\u305d\u3053\u3067\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u305f\u3081\u306b\u6d3b\u7528\u3057\u305f\u3044\u306e\u304c<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/knowledge\/what-is-a-crm\">CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30c4\u30fc\u30eb<\/a>\u3067\u3059\u3002<\/p>\n<p>CRM\u306f\u305d\u3082\u305d\u3082\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u30fb\u5206\u6790\u3059\u308bIT\u30b7\u30b9\u30c6\u30e0\u3067\u3042\u308b\u305f\u3081\u3001\u9867\u5ba2\u306b\u95a2\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>CRM\u3067\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u60c5\u5831\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<p>\u30fb\u9867\u5ba2\u306e\u57fa\u672c\u30c7\u30fc\u30bf\uff08\u6027\u5225\u3001\u30a8\u30ea\u30a2\u3001\u5e74\u9f62\u3001\u6240\u5c5e\u4f01\u696d\u306a\u3069\uff09<br \/>\n\u30fb\u8cfc\u5165\u5c65\u6b74<br \/>\n\u30fb\u8cfc\u5165\u5358\u4fa1<br \/>\n\u30fb\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u554f\u3044\u5408\u308f\u305b\u306e\u5c65\u6b74<br \/>\n\u30fb\u30bb\u30df\u30ca\u30fc\u306a\u3069\u306e\u53c2\u52a0\u5c65\u6b74<br \/>\n\u30fb\u55b6\u696d\u5c65\u6b74\uff08\u96fb\u8a71\u3001\u30e1\u30fc\u30eb\u3001\u8a2a\u554f\u306a\u3069\uff09<\/p>\n<p>CRM\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u60c5\u5831\u3092\u7ba1\u7406\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u5206\u6790\u3059\u308b\u6a5f\u80fd\u306b\u3082\u9577\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u307e\u3067\u306f\u4eba\u624b\u3092\u4f7f\u308f\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u304b\u3063\u305f\u5206\u6790\u304c\u81ea\u52d5\u7684\u306b\u5b9f\u884c\u3067\u304d\u308b\u3053\u3068\u3067\u3001\u8fc5\u901f\u304b\u3064\u7684\u78ba\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093PDCA\u30b5\u30a4\u30af\u30eb\u3082\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u307e\u3059\u3088\u306d\u3002<\/p>\n<p>\u307e\u305f\u3001CRM\u3067\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u55b6\u696d\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306a\u3069\u3001\u90e8\u7f72\u3092\u307e\u305f\u3044\u3067\u60c5\u5831\u5171\u6709\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u90e8\u7f72\u9593\u306e\u9023\u643a\u3082\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>CRM\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/h3>\n<p>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306bCRM\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<h4><strong>LTV\u306e\u7b97\u51fa<\/strong><\/h4>\n<p>CRM\u3067\u6574\u7406\u3055\u308c\u305f\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u306fLTV\u306e\u7b97\u51fa\u306b\u5f79\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<br \/>\nLTV\u7b97\u51fa\u306b\u5fc5\u8981\u306a\u60c5\u5831\uff08\u58f2\u4e0a\u5358\u4fa1\u3001\u8cfc\u5165\u56de\u6570\u3001\u7372\u5f97\u30b3\u30b9\u30c8\u306a\u3069\uff09\u304c\u304d\u3061\u3093\u3068\u84c4\u7a4d\u30fb\u7ba1\u7406\u3055\u308c\u305f\u72b6\u614b\u306e\u305f\u3081\u3001LTV\u7b97\u51fa\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4><strong>\u512a\u826f\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u3059\u308b<\/strong><\/h4>\n<p>\u5148\u8ff0\u306e\u901a\u308a\u3001\u4e00\u90e8\u306e\u512a\u826f\u9867\u5ba2\u304c\u591a\u304f\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u512a\u826f\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u3059\u308b\u305f\u3081\u306b\u306f\u8cfc\u5165\u30ea\u30d4\u30fc\u30c8\u56de\u6570\u3084\u30b5\u30fc\u30d3\u30b9\u7d99\u7d9a\u671f\u9593\u306a\u3069\u306e\u6307\u6a19\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>CRM\u306f\u3001\u512a\u826f\u9867\u5ba2\u3092\u81ea\u52d5\u7684\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u66f4\u306b\u512a\u826f\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u8208\u5473\u30fb\u95a2\u5fc3\u306a\u3069\u306e\u50be\u5411\u307e\u3067\u3082\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4><strong>\u8fc5\u901f\u3067\u7684\u78ba\u306a\u65bd\u7b56\u7acb\u6848<\/strong><\/h4>\n<p>\u300c\u521d\u56de\u8cfc\u5165\u304c\u30b9\u30bf\u30fc\u30c8\u300d\u3068\u3044\u3046\u8003\u3048\u65b9\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u521d\u56de\u63a5\u70b9\u304b\u3089\u6642\u9593\u304c\u7a7a\u3044\u3066\u304b\u3089\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3082\u52b9\u679c\u3092\u898b\u8fbc\u3081\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001CRM\u3067\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u65bd\u7b56\u3092\u8fc5\u901f\u304b\u3064\u6b63\u78ba\u306b\u7acb\u6848\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sfa\/marketing-needs-crm\" target=\"_top\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u5206\u6790\u65bd\u7b564\u9078\u3068\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac<\/a><\/p>\n<h3>CRM\u304a\u3059\u3059\u30813\u9078<\/h3>\n<p>\u305d\u308c\u3067\u306f\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3057\u3084\u3059\u3044\u304a\u3059\u3059\u3081\u306eCRM\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4><strong>1.Mazrica Marketing\uff08\u30de\u30c4\u30ea\u30ab\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09<\/strong><\/h4>\n<p><img decoding=\"async\" src=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2025\/02\/c523b54904de9b21ddbced213afc520e-1.webp\" alt=\"\" \/><\/p>\n<p>Mazrica Marketing\u306f<strong>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u5275\u51fa\u304b\u3089\u55b6\u696d\u6848\u4ef6\u306e\u6210\u7d04\u307e\u30671\u3064\u306e\u30c4\u30fc\u30eb\u3060\u3051\u3067\u5b8c\u7d50\u3059\u308bMA\u30c4\u30fc\u30eb<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u901a\u5e38\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u6210\u7d04\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7ba1\u7406\u3059\u308b\u5834\u5408\u3001MA\u3068SFA\u3092\u9023\u643a\u3059\u308b\u624b\u9593\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3067\u3059\u304c\u3001Mazrica Marketing\u306b\u306fSFA\u6a5f\u80fd\u306e\u4e00\u90e8\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3057\u3001\u540c\u793e\u306eSFA\u30c4\u30fc\u30ebMazrica Sales\u3068\u30821\u3064\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u3001\u624b\u9593\u306a\u304f\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9023\u643a\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u6210\u7d04\u306b\u3064\u306a\u304c\u3063\u305f\u306e\u304b\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u3069\u3053\u8ab2\u984c\u304c\u3042\u308b\u306e\u304b\uff1f\u306a\u3069\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b<\/li>\n<li>\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u80b2\u6210\u3059\u308b<\/li>\n<li>\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u7ba1\u7406\u3059\u308b<\/li>\n<li>\u55b6\u696d\u6d3b\u52d5\u3092\u5b9f\u88c5\u3059\u308b<\/li>\n<\/ul>\n<p><a id=\"senses-marketing-option-1\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-marketing-option\" target=\"_blank\" rel=\"noopener\"><strong>\u25b6\ufe0e\u25b6\ufe0eMazrica Marketing\u306e\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599\u3092\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/strong><\/a><\/p>\n<p>\u30ea\u30b9\u30c8\u7372\u5f97\u5f8c\u306e\u9032\u6357\u7ba1\u7406\u3082\u884c\u3044\u3084\u3059\u304f\u3001\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3082\u4ed8\u3044\u3066\u3044\u308b\u306e\u3067\u3001\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u30b3\u30b9\u30c8\u3001\u904b\u7528\u30b3\u30b9\u30c8\u3092\u6291\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u7279\u306b<strong>\u55b6\u696d\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u5b9f\u884c\u304c\u3067\u304d\u308b<\/strong>\u3068\u3044\u3046\u70b9\u306f\u5927\u304d\u306a\u7279\u5fb4\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3010URL\u3011<a href=\"https:\/\/product-senses.mazrica.com\/mazrica-marketing\">https:\/\/product-senses.mazrica.com\/mazrica-marketing<\/a><\/p>\n<h4><strong>2.Sales Cloud\uff08\u30bb\u30fc\u30eb\u30b9\u30af\u30e9\u30a6\u30c9\uff09<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4379\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2017\/10\/salesforce-marketing-cloud-e1562901345251.jpg\" alt=\"Salesforce Marketing Cloud\" width=\"640\" height=\"302\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2017\/10\/salesforce-marketing-cloud-e1562901345251.jpg 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2017\/10\/salesforce-marketing-cloud-e1562901345251-300x142.jpg 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2017\/10\/salesforce-marketing-cloud-e1562901345251-768x363.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u4e16\u754c\u3067\u6700\u3082\u5229\u7528\u4f01\u696d\u304c\u591a\u3044CRM\u306eSales Cloud\u306f\u3001\u57fa\u672c\u30c7\u30fc\u30bf\u3084\u6d3b\u52d5\u5c65\u6b74\u3060\u3051\u3067\u306a\u304fSNS\u4e0a\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3082\u53d6\u308a\u8fbc\u3093\u3060\u308a\u3001AI\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u304c\u9867\u5ba2\u3078\u306e\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5206\u6790\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u3064\u3044\u3066\u306e\u7406\u89e3\u304c\u6df1\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3067\u304d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u25bc\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u306e\u8a55\u5224\u306f\u3053\u3061\u3089\uff01<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"k24LRephtj\"><p><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tool-reviews\/sales-cloud-reputation\">Salesforce\uff08\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\uff09\u306f\u5f79\u306b\u7acb\u305f\u306a\u3044\uff1f\u8a55\u5224\u30fb\u53e3\u30b3\u30df\u30fb\u6599\u91d1\u3092\u7d39\u4ecb<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Salesforce\uff08\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\uff09\u306f\u5f79\u306b\u7acb\u305f\u306a\u3044\uff1f\u8a55\u5224\u30fb\u53e3\u30b3\u30df\u30fb\u6599\u91d1\u3092\u7d39\u4ecb&#8221; &#8212; SFA\/CRM\u30c4\u30fc\u30eb\u306a\u3089Mazrica Sales\" src=\"https:\/\/product-senses.mazrica.com\/senseslab\/tool-reviews\/sales-cloud-reputation\/embed\/#?secret=YTTtoZH3lP#?secret=k24LRephtj\" data-secret=\"k24LRephtj\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>\u3010URL\u3011<a href=\"https:\/\/www.salesforce.com\/jp\/\">https:\/\/www.salesforce.com\/jp\/<\/a><\/p>\n<h4><strong>3.kintone\uff08\u30ad\u30f3\u30c8\u30fc\u30f3\uff09<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8300 size-large\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2019\/03\/kintone-e1552378107240-1024x417.png\" alt=\"kintone\" width=\"640\" height=\"261\" \/><br \/>\n\u5fc5\u8981\u306a\u30a2\u30d7\u30ea\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u308bkintone\u3002<\/p>\n<p>\u9867\u5ba2\u30ea\u30b9\u30c8\u3001\u6848\u4ef6\u7ba1\u7406\u3001\u554f\u3044\u5408\u308f\u305b\u7ba1\u7406\u306a\u3069\u306e\u30a2\u30d7\u30ea\u3084\u3001\u793e\u5185\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u4f7f\u3048\u308b\u30a2\u30d7\u30ea\u306a\u3069\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u306e\u307f\u3092\u642d\u8f09\u3057\u305f\u30c4\u30fc\u30eb\u304c\u5b8c\u6210\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u30b3\u30fc\u30b9\u3067\u306f\u6708\u984d1,500\u5186\/\u30e6\u30fc\u30b6\u30fc\u3067\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3082\u5b09\u3057\u3044\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u25bc\u30ad\u30f3\u30c8\u30fc\u30f3\u306e\u8a55\u5224\u306f\u3053\u3061\u3089\uff01<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"yXO4DN4gOq\"><p><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tool-reviews\/kintone-reputation\">kintone\uff08\u30ad\u30f3\u30c8\u30fc\u30f3\uff09\u306e\u8a55\u5224\u30fb\u53e3\u30b3\u30df\u3092\u5fb9\u5e95\u89e3\u8aac\uff5c\u5931\u6557\u3057\u306a\u3044\u5c0e\u5165\u5224\u65ad\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;kintone\uff08\u30ad\u30f3\u30c8\u30fc\u30f3\uff09\u306e\u8a55\u5224\u30fb\u53e3\u30b3\u30df\u3092\u5fb9\u5e95\u89e3\u8aac\uff5c\u5931\u6557\u3057\u306a\u3044\u5c0e\u5165\u5224\u65ad\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb&#8221; &#8212; SFA\/CRM\u30c4\u30fc\u30eb\u306a\u3089Mazrica Sales\" src=\"https:\/\/product-senses.mazrica.com\/senseslab\/tool-reviews\/kintone-reputation\/embed\/#?secret=J0WbAew2nW#?secret=yXO4DN4gOq\" data-secret=\"yXO4DN4gOq\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>\u3010URL\u3011<a href=\"https:\/\/kintone.cybozu.co.jp\/\">https:\/\/kintone.cybozu.co.jp\/<\/a><\/p>\n<p>\u25bc\u4e0a\u8a183\u3064\u306e\u4ee3\u8868\u7684\u306a\u30c4\u30fc\u30eb\u306e\u4ed6\u3001\u591a\u6570\u306eCRM\u3092\u6bd4\u8f03\u3057\u305f\u8a18\u4e8b\u306f\u3053\u3061\u3089\uff01<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"kQSZkH6ISC\"><p><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sfa\/crm-comparison\">\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u6bd4\u8f0335\u9078\uff01\u6a5f\u80fd\u3084\u9078\u3073\u65b9\u3092\u89e3\u8aac<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u6bd4\u8f0335\u9078\uff01\u6a5f\u80fd\u3084\u9078\u3073\u65b9\u3092\u89e3\u8aac&#8221; &#8212; SFA\/CRM\u30c4\u30fc\u30eb\u306a\u3089Mazrica Sales\" src=\"https:\/\/product-senses.mazrica.com\/senseslab\/sfa\/crm-comparison\/embed\/#?secret=Ty8n2SdFPa#?secret=kQSZkH6ISC\" data-secret=\"kQSZkH6ISC\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2>\u7d42\u308f\u308a\u306b<\/h2>\n<p>\u7af6\u5408\u4ed6\u793e\u3067\u306f\u306a\u304f\u81ea\u793e\u3092\u9078\u3073\u7d9a\u3051\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u3060\u3068\u3044\u3046\u3053\u3068\u304c\u3054\u7406\u89e3\u3044\u305f\u3060\u3051\u305f\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u628a\u63e1\u3057\u305f\u3046\u3048\u3067\u59cb\u3081\u305f\u3044\u3068\u3044\u3046\u5834\u5408\u306f\u3001\u4f75\u305b\u3066CRM\u306e\u5c0e\u5165\u3082\u691c\u8a0e\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u306d\u3002<\/p>\n<p>\u52b9\u679c\u7684\u306a\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u3001\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3042\u306a\u305f\u306e\u4f01\u696d\u3067\u306f\u3001\u9867\u5ba2\u304c\u4e00\u5ea6\u8cfc\u5165\u3057\u3066\u304f\u308c\u305f\u3060\u3051\u3067\u95a2\u4fc2\u3092\u7d42\u3048\u3066\u3044\u307e\u305b\u3093\u304b\uff1f \u5b9f\u306f\u3001\u6700\u521d\u306e\u8cfc\u5165\u3092\u30b9\u30bf\u30fc\u30c8\u5730\u70b9\u3068\u3057\u3066\u3001\u305d\u3053\u304b\u3089\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3066\u512a\u826f\u9867\u5ba2\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u7d99\u7d9a\u3057\u3066\u5927\u304d\u306a\u5229\u76ca\u304c\u3082\u305f\u3089\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308b\u306e\u3067\u3059\u3002 \u7279\u306b\u3001\u81ea\u793e\u304c\u6271\u3063\u3066\u3044\u308b\u306e[&hellip;]<\/p>\n","protected":false},"featured_media":14332,"template":"","meta":{"_acf_changed":false,"footnotes":""},"senseslab_category":[39],"senseslab_tag":[55],"class_list":["post-14223","senseslab","type-senseslab","status-publish","has-post-thumbnail","hentry","senseslab_category-marketing","senseslab_tag-marketing-strategy"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/14223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab"}],"about":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/types\/senseslab"}],"version-history":[{"count":0,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/14223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media\/14332"}],"wp:attachment":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media?parent=14223"}],"wp:term":[{"taxonomy":"senseslab_category","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_category?post=14223"},{"taxonomy":"senseslab_tag","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_tag?post=14223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}