{"id":14102,"date":"2019-10-01T17:25:20","date_gmt":"2019-10-01T08:25:20","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=14102"},"modified":"2019-10-01T17:25:20","modified_gmt":"2019-10-01T08:25:20","slug":"5-sales-strategy","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/sales\/5-sales-strategy","title":{"rendered":"\u8ca9\u58f2\u6226\u7565\u306e\u7acb\u3066\u65b9\uff5c5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u6210\u679c\u3092\u51fa\u3059\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u6d3b\u7528\u8853"},"content":{"rendered":"<p data-path-to-node=\"14,0\">\u300c\u512a\u308c\u305f\u5546\u54c1\u306a\u306e\u306b\u3001\u601d\u3046\u3088\u3046\u306b\u30b7\u30a7\u30a2\u304c\u4f38\u3073\u306a\u3044\u300d \u300c\u6226\u7565\u306f\u7acb\u3066\u305f\u304c\u3001\u73fe\u5834\u306e\u52d5\u304d\u3068\u4e56\u96e2\u3057\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u300d<\/p>\n<p 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\/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tool-reviews\/sales-management-tools\">\u8ca9\u58f2\u7ba1\u7406\u3068\u306f\uff1f\u57fa\u672c\u3084\u76ee\u7684\u30fb\u8ca9\u58f2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e07\u9078<\/a><\/p>\n<h3>\u8ca9\u58f2\u6226\u7565\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u30fb\u55b6\u696d\u6226\u7565\u306e\u9055\u3044<\/h3>\n<p>\u8ca9\u58f2\u6226\u7565\u3068\u306f\u3001\u5358\u306a\u308b\u55b6\u696d\u6d3b\u52d5\u3060\u3051\u3067\u306a\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3084\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u306e\u8a2d\u8a08\u306a\u3069\u3082\u542b\u3081\u3066\u3001\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u305f\u3081\u306e\u5305\u62ec\u7684\u306a\u65b9\u91dd\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u55b6\u696d\u6226\u7565\u306f\u3001\u76ee\u7684\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u5bfe\u8c61\u304c\u305d\u308c\u305e\u308c\u7570\u306a\u308a\u307e\u3059\u3002<br \/>\n\u4ee5\u4e0b\u306e\u8868\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u9055\u3044\u3092\u6574\u7406\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<div class=\"senseslab-table-scroll\">\n<table style=\"border-collapse: collapse; width: 95.8763%;\">\n<tbody>\n<tr>\n<th style=\"width: 12.9762%;\"><\/th>\n<th style=\"width: 23.4524%;\">\u8ca9\u58f2\u6226\u7565<\/th>\n<th style=\"width: 31.6667%;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/th>\n<th style=\"width: 30.7142%;\">\u55b6\u696d\u6226\u7565<\/th>\n<\/tr>\n<tr>\n<td style=\"width: 12.9762%; text-align: center;\"><strong>\u76ee\u7684<\/strong><\/td>\n<td style=\"width: 23.4524%;\">\u58f2\u4e0a\u6700\u5927\u5316\u30fb\u5229\u76ca\u78ba\u4fdd<\/td>\n<td style=\"width: 31.6667%;\">\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u628a\u63e1\u3068\u5e02\u5834\u5275\u51fa<\/td>\n<td style=\"width: 30.7142%;\">\u5546\u8ac7\u306e\u7372\u5f97\u30fb\u6210\u7d04\u7387\u306e\u5411\u4e0a<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 12.9762%; text-align: center;\"><strong>\u5bfe\u8c61\u7bc4\u56f2<\/strong><\/td>\n<td style=\"width: 23.4524%;\">\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3001\u4fa1\u683c\u8a2d\u5b9a\u3001\u55b6\u696d\u624b\u6cd5\u306a\u3069\u306e\u5168\u4f53\u50cf<\/td>\n<td style=\"width: 31.6667%;\">\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u62e1\u5927\u3001\u9867\u5ba2\u306e\u8208\u5473\u559a\u8d77<\/td>\n<td style=\"width: 30.7142%;\">\u5b9f\u969b\u306e\u55b6\u696d\u6d3b\u52d5\uff08\u5546\u8ac7\u30fb\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\uff09<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 12.9762%; text-align: center;\"><strong>\u30bf\u30a4\u30df\u30f3\u30b0<\/strong><\/td>\n<td style=\"width: 23.4524%;\">\u30de\u30fc\u30b1\u30fb\u55b6\u696d\u4e21\u65b9\u3092\u7d71\u62ec\u3057\u5168\u4f53\u65b9\u91dd\u3092\u7b56\u5b9a<\/td>\n<td style=\"width: 31.6667%;\">\u8ca9\u58f2\u524d\u6bb5\u968e\u306e\u6226\u7565\uff08\u5e02\u5834\u5206\u6790\u301c\u30ea\u30fc\u30c9\u7372\u5f97\uff09<\/td>\n<td style=\"width: 30.7142%;\">\u30ea\u30fc\u30c9\u7372\u5f97\u5f8c\u301c\u53d7\u6ce8\u307e\u3067\u306e\u6226\u7565<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 12.9762%; text-align: center;\"><strong>\u5177\u4f53\u5185\u5bb9<\/strong><\/td>\n<td style=\"width: 23.4524%;\">\u30fb\u8ab0\u306b\u3001\u4f55\u3092\u3001\u3069\u3046\u58f2\u308b\u304b\u3092\u5b9a\u7fa9<br \/>\n\u30fb\u30c1\u30e3\u30cd\u30eb\u3084\u4fa1\u683c\u306e\u65b9\u91dd<br \/>\n\u30fbKPI\u8a2d\u5b9a<\/td>\n<td style=\"width: 31.6667%;\">\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u9078\u5b9a<br \/>\n\u30fb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u5e83\u544a\u6226\u7565<br \/>\n\u30fb\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u5275\u51fa<\/td>\n<td style=\"width: 30.7142%;\">\u30fb\u55b6\u696d\u30d5\u30ed\u30fc\u306e\u8a2d\u8a08<br \/>\n\u30fb\u4eba\u54e1\u914d\u7f6e\u3001\u80b2\u6210<br \/>\n\u30fb\u55b6\u696d\u30c4\u30fc\u30eb\u306e\u6574\u5099<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 12.9762%; text-align: center;\"><strong>\u4e3b\u306a\u5bfe\u8c61\u8005<\/strong><\/td>\n<td style=\"width: 23.4524%;\">\u7d4c\u55b6\u5c64<br \/>\n\u55b6\u696d\/\u30de\u30fc\u30b1\u8cac\u4efb\u8005<\/td>\n<td style=\"width: 31.6667%;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580<\/td>\n<td style=\"width: 30.7142%;\">\u55b6\u696d\u90e8\u9580<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 12.9762%; text-align: center;\"><strong>\u4f8b<\/strong><\/td>\n<td style=\"width: 23.4524%;\">\u5927\u4f01\u696d\u5411\u3051\u306b\u9ad8\u5358\u4fa1\u5546\u54c1\u3092\u76f4\u8ca9\u3067\u5c55\u958b\u3059\u308b<\/td>\n<td style=\"width: 31.6667%;\">\u88fd\u9020\u696d\u306e\u6c7a\u88c1\u8005\u5411\u3051\u306bWeb\u5e83\u544a\u3067\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b<\/td>\n<td style=\"width: 30.7142%;\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u30d5\u30a3\u30fc\u30eb\u30c9\u55b6\u696d\u3067\u5206\u696d\u4f53\u5236\u3092\u6577\u304f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\u8ca9\u58f2\u6226\u7565\u306f\u3001\u300c\u8ab0\u306b\u30fb\u4f55\u3092\u30fb\u3069\u306e\u3088\u3046\u306b\u58f2\u308b\u304b\u300d\u3068\u3044\u3046\u4f01\u696d\u5168\u4f53\u306e\u58f2\u308a\u65b9\u306e\u8a2d\u8a08\u56f3\u3067\u3042\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u3001\u305d\u308c\u305e\u308c\u306e\u6226\u7565\u3092\u675f\u306d\u308b\u4e0a\u4f4d\u6982\u5ff5\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u4e3b\u306b\u8a8d\u77e5\u62e1\u5927\u3084\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u5275\u51fa\u306b\u6ce8\u529b\u3057\u3001\u55b6\u696d\u6226\u7565\u306f\u5546\u8ac7\u304b\u3089\u53d7\u6ce8\u307e\u3067\u306e\u5b9f\u884c\u30d7\u30ed\u30bb\u30b9\u3092\u62c5\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u5f79\u5272\u3092\u660e\u78ba\u306b\u5206\u3051\u305f\u3046\u3048\u3067\u3001\u4e21\u8005\u304c\u9023\u643a\u3067\u304d\u308b\u3088\u3046\u8ca9\u58f2\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3001\u6301\u7d9a\u53ef\u80fd\u3067\u5f37\u56fa\u306a\u58f2\u4e0a\u57fa\u76e4\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u3068\u3081\u308b\u3068\u3001<\/p>\n<ul>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565 \u306f\u300c\u9867\u5ba2\u3092\u5f15\u304d\u3064\u3051\u308b\u8a2d\u8a08\u300d<\/li>\n<li>\u55b6\u696d\u6226\u7565 \u306f\u300c\u9867\u5ba2\u3068\u306e\u5546\u8ac7\u3092\u6210\u529f\u306b\u5c0e\u304f\u5b9f\u52d9\u300d<\/li>\n<li>\u8ca9\u58f2\u6226\u7565 \u306f\u300c\u58f2\u4e0a\u5168\u4f53\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u6307\u91dd\u300d<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u3092\u30d0\u30e9\u30d0\u30e9\u306b\u8003\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4e00\u8cab\u3057\u305f\u65b9\u91dd\u3068\u3057\u3066\u7d71\u5408\u3059\u308b\u3053\u3068\u304c\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u8ca9\u58f2\u6d3b\u52d5\u306e\u9375\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/marketing-strategy\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\uff1f\u7acb\u6848\u624b\u9806\u3068\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u4e8b\u4f8b\u3092\u89e3\u8aac<\/a><\/li>\n<li><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sales\/sales-strategy\">\u55b6\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u306f\uff1f5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac<\/a><\/li>\n<\/ul>\n<h2>\u8ca9\u58f2\u6226\u7565\u7b56\u5b9a\u306e\u91cd\u8981\u6027<\/h2>\n<p>\u8ca9\u58f2\u6226\u7565\u306f\u3001\u4f01\u696d\u304c\u7d99\u7d9a\u7684\u306b\u6210\u9577\u3057\u3066\u3044\u304f\u3046\u3048\u3067\u6b20\u304b\u305b\u306a\u3044\u571f\u53f0\u3068\u306a\u308b\u3082\u306e\u3067\u3059\u3002<br \/>\n\u3053\u3053\u3067\u306f\u3001\u8ca9\u58f2\u6226\u7565\u3092\u660e\u78ba\u306b\u5b9a\u3081\u308b\u3053\u3068\u304c\u306a\u305c\u91cd\u8981\u306a\u306e\u304b\u3092\u30013\u3064\u306e\u8996\u70b9\u304b\u3089\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u696d\u52d9\u52b9\u7387\u5316\u306b\u3064\u306a\u304c\u308b<\/h3>\n<p>\u8ca9\u58f2\u6226\u7565\u3092\u3057\u3063\u304b\u308a\u3068\u5b9a\u3081\u3066\u304a\u304f\u3068\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u512a\u5148\u9806\u4f4d\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u304c\u5b9a\u307e\u3063\u3066\u3044\u308c\u3070\u3001\u4e0d\u8981\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3084\u91cd\u8907\u3057\u305f\u696d\u52d9\u304c\u81ea\u7136\u3068\u6e1b\u308a\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u304c\u5171\u901a\u306e\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u52b9\u7387\u7684\u306b\u52d5\u3051\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u7d50\u679c\u3068\u3057\u3066\u3001\u300c\u4f55\u3092\u3059\u3079\u304d\u304b\u300d\u306b\u8ff7\u3046\u6642\u9593\u304c\u6e1b\u308a\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u6d3b\u52d5\u306b\u96c6\u4e2d\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/business-efficiency-techniques\">\u696d\u52d9\u52b9\u7387\u5316\u306e\u65b9\u6cd5\u3068\u306f\uff1f\u8003\u3048\u65b9\u3084\u3059\u3050\u306b\u3067\u304d\u308b5\u3064\u306e\u30a2\u30a4\u30c7\u30a2<\/a><\/p>\n<h3>\u30ea\u30bd\u30fc\u30b9\u306e\u6709\u52b9\u6d3b\u7528\u304c\u3067\u304d\u308b<\/h3>\n<p>\u8ca9\u58f2\u6226\u7565\u306b\u306f\u3001\u9650\u3089\u308c\u305f\u4eba\u6750\u3084\u4e88\u7b97\u3092\u3069\u3053\u306b\u3069\u308c\u3060\u3051\u6295\u4e0b\u3059\u308b\u304b\u3068\u3044\u3046\u5224\u65ad\u3082\u542b\u307e\u308c\u307e\u3059\u3002<br \/>\n\u3042\u3089\u304b\u3058\u3081\u6226\u7565\u306b\u3088\u3063\u3066\u512a\u5148\u9818\u57df\u3092\u6c7a\u3081\u3066\u304a\u3051\u3070\u3001\u91cd\u8981\u306a\u9867\u5ba2\u5c64\u3084\u6709\u671b\u306a\u5546\u6750\u306b\u7684\u78ba\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u632f\u308a\u5206\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001\u7121\u99c4\u306a\u51fa\u8cbb\u3092\u6291\u3048\u306a\u304c\u3089\u3001\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u4e8b\u696d\u306b\u96c6\u4e2d\u3067\u304d\u308b\u305f\u3081\u3001\u7d4c\u55b6\u52b9\u7387\u305d\u306e\u3082\u306e\u306e\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3>\u52b9\u679c\u6e2c\u5b9a\u304c\u3084\u308a\u3084\u3059\u3044<\/h3>\n<p>\u660e\u78ba\u306a\u6226\u7565\u304c\u3042\u308c\u3070\u3001\u305d\u306e\u9054\u6210\u5ea6\u3092\u6e2c\u308b\u305f\u3081\u306eKPI\uff08\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3084KGI\uff08\u6700\u7d42\u76ee\u6a19\u6307\u6a19\uff09\u3092\u8a2d\u8a08\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u9032\u6357\u72b6\u6cc1\u3092\u5b9a\u671f\u7684\u306b\u30c1\u30a7\u30c3\u30af\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6539\u5584\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u3067\u3001\u300c\u4f55\u304c\u52b9\u679c\u7684\u3067\u3001\u4f55\u3092\u898b\u76f4\u3059\u3079\u304d\u304b\u300d\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u4ed5\u7d44\u307f\u306f\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u7d99\u7d9a\u7684\u306b\u56de\u3057\u3066\u3044\u304f\u3046\u3048\u3067\u3082\u5927\u304d\u306a\u52a9\u3051\u3068\u306a\u308a\u3001\u8ca9\u58f2\u6d3b\u52d5\u306e\u8cea\u3092\u9ad8\u3081\u3066\u304f\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/pdca-example\">PDCA\u30b5\u30a4\u30af\u30eb\u3068\u306f\uff1fPDCA\u3092\u52b9\u7387\u7684\u306b\u56de\u3059\u30b3\u30c4\u3084OODA\u30eb\u30fc\u30d7\u3068\u306e\u9055\u3044<\/a><\/p>\n<h2>\u8ca9\u58f2\u6226\u7565\u306e\u7acb\u3066\u65b9\uff5c\u57fa\u672c\u306e4\u30b9\u30c6\u30c3\u30d7<\/h2>\n<p>\u8ca9\u58f2\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u5834\u5f53\u305f\u308a\u7684\u306a\u65bd\u7b56\u3067\u306f\u306a\u304f\u3001\u6226\u7565\u7684\u306a\u6d41\u308c\u306b\u6cbf\u3063\u3066\u4e01\u5be7\u306b\u69cb\u7bc9\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u8ca9\u58f2\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u57fa\u672c\u7684\u306a4\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u81ea\u793e\u30fb\u7af6\u5408\u30fb\u5e02\u5834\u306e\u5206\u6790\u3092\u884c\u3046<\/h3>\n<p>\u307e\u305a\u306f\u3001\u81ea\u793e\u304c\u7f6e\u304b\u308c\u3066\u3044\u308b\u5e02\u5834\u74b0\u5883\u3092\u6574\u7406\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\n\u5e02\u5834\u5168\u4f53\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u793e\u4f1a\u60c5\u52e2\u3001\u696d\u754c\u52d5\u5411\u306a\u3069\u3092\u5ba2\u89b3\u7684\u306a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p data-path-to-node=\"19,0\"><b>\u73fe\u72b6\u5206\u6790\uff08\u30a4\u30f3\u30c6\u30f3\u30c8\u30c7\u30fc\u30bf\u306b\u3088\u308b\u5e02\u5834\u306e\u300e\u71b1\u91cf\u300f\u628a\u63e1\uff09<\/b><\/p>\n<p data-path-to-node=\"19,0\">\u5f93\u6765\u306e3C\u5206\u6790\u306b\u52a0\u3048\u3001\u73fe\u4ee3\u3067\u306f<a href=\"https:\/\/mazrica.com\/product\/senseslab\/tips\/about-intent-data\" target=\"_blank\" rel=\"noopener\"><strong>\u30a4\u30f3\u30c6\u30f3\u30c8\u30c7\u30fc\u30bf\uff08\u8208\u5473\u95a2\u5fc3\u30c7\u30fc\u30bf\uff09<\/strong><\/a>\u306e\u6d3b\u7528\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<ul data-path-to-node=\"19,1\">\n<li>\n<p data-path-to-node=\"19,1,0,0\"><b>\u5177\u4f53\u7b56:<\/b> <b>Mazrica Target<\/b>\u3092\u6d3b\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u696d\u754c\u304c\u300c\u4eca\u3001\u3069\u306e\u3088\u3046\u306a\u30c8\u30d4\u30c3\u30af\u306b\u53cd\u5fdc\u3057\u3066\u3044\u308b\u304b\u300d\u3092\u30c7\u30fc\u30bf\u3067\u88cf\u4ed8\u3051\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5358\u306a\u308b\u4e88\u6e2c\u3067\u306f\u306a\u3044\u300c\u52dd\u3066\u308b\u6226\u5834\u300d\u306e\u9078\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ul>\n<p>\u6b21\u306b\u3001\u7af6\u5408\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002\u7af6\u5408\u4f01\u696d\u306e\u30b7\u30a7\u30a2\u3001\u5546\u54c1\u529b\u3001\u4fa1\u683c\u8a2d\u5b9a\u3001\u55b6\u696d\u4f53\u5236\u306a\u3069\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u3068\u306e\u9055\u3044\u3084\u7acb\u3061\u4f4d\u7f6e\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u81ea\u793e\u88fd\u54c1\u306e\u5f37\u307f\u30fb\u5f31\u307f\u3092\u660e\u6587\u5316\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<br \/>\n\u53ef\u80fd\u3067\u3042\u308c\u3070\u3001\u7b2c\u4e09\u8005\u306e\u8abf\u67fb\u3084\u8ca9\u58f2\u5b9f\u7e3e\u306e\u30c7\u30fc\u30bf\u3082\u6d3b\u7528\u3057\u3001\u4e3b\u89b3\u306b\u504f\u3089\u306a\u3044\u5206\u6790\u3092\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u8ab2\u984c\u3068\u6539\u5584\u70b9\u3092\u660e\u78ba\u5316\u3059\u308b<\/h3>\n<p>\u73fe\u72b6\u3092\u6574\u7406\u3057\u305f\u3089\u3001\u6b21\u306f\u8ab2\u984c\u3092\u6d17\u3044\u51fa\u3057\u307e\u3059\u3002<br \/>\n\u4fa1\u683c\u3084\u8ca9\u8def\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u306a\u3069\u306b\u7740\u76ee\u3057\u3001\u3069\u3053\u306b\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u304c\u3042\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001SWOT\u5206\u6790\u3084STP\u5206\u6790\u306a\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<br \/>\n\u307e\u305f\u3001\u9867\u5ba2\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u793e\u5185\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u901a\u3058\u3066\u3001\u73fe\u5834\u306e\u58f0\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3>\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u7acb\u3066\u308b<\/h3>\n<p>\u8ab2\u984c\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u3089\u3001\u305d\u308c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u3001\u9054\u6210\u3059\u3079\u304d\u76ee\u6a19\u3092\u6570\u5024\u3067\u660e\u78ba\u306b\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\n\u305f\u3068\u3048\u3070\u3001\u300c\u5e74\u9593\u58f2\u4e0a1,000\u4e07\u5186\u300d\u3068\u3044\u3046KGI\uff08\u91cd\u8981\u76ee\u6a19\uff09\u306b\u5bfe\u3057\u3066\u3001\u300c\u6708\u9593\u58f2\u4e0a100\u4e07\u5186\u300d\u300c\u5546\u8ac7\u5316\u738710\uff05\u4ee5\u4e0a\u300d\u306a\u3069\u306eKPI\uff08\u4e2d\u9593\u76ee\u6a19\uff09\u3092\u8a2d\u3051\u308b\u3068\u3001\u9053\u7b4b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u8ca9\u58f2\u7d4c\u8def\u3084\u624b\u6cd5\u3082\u6574\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u81ea\u793e\u306b\u3068\u3063\u3066\u6700\u9069\u306a\u30c1\u30e3\u30cd\u30eb\u306f\u4f55\u304b\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u76f4\u8ca9\u3001\u4ee3\u7406\u5e97\u7d4c\u7531\u306a\u3069\uff09\u3001\u307e\u305f\u3001\u3069\u306e\u624b\u6cd5\uff08Web\u5e83\u544a\u3001\u5c55\u793a\u4f1a\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306a\u3069\uff09\u3092\u7528\u3044\u308b\u304b\u3092\u691c\u8a0e\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u65bd\u7b56\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u5272\u308a\u632f\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u91cd\u8981\u306a\u8981\u7d20\u3092\u542b\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><b>\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\uff08\u8ca9\u8def\uff09\u306e\u6c7a\u5b9a:<\/b> \u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u9867\u5ba2\u306b\u5c4a\u3051\u308b\u305f\u3081\u306e\u6700\u9069\u306a\u7d4c\u8def\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\u76f4\u8ca9\u3001\u4ee3\u7406\u5e97\u7d4c\u7531\u3001\u5e97\u8217\u8ca9\u58f2\u3001\u8a2a\u554f\u55b6\u696d\u306a\u3069\uff09\u3092\u9078\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<li><b>\u4fa1\u683c\u6226\u7565\u306e\u7b56\u5b9a:<\/b> \u5e02\u5834\u3067\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08\u9ad8\u7d1a\u8def\u7dda\u3001\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306a\u3069\uff09\u306b\u57fa\u3065\u304d\u3001\u9069\u5207\u306a\u4fa1\u683c\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<li><b>\u5177\u4f53\u7684\u306a\u8ca9\u58f2\u624b\u6cd5:<\/b> Web\u5e83\u544a\u3001\u5c55\u793a\u4f1a\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3092\u6c7a\u5b9a\u3057\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u5272\u308a\u632f\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sales\/sales-action-plan\">\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306e\u66f8\u304d\u65b9\u3068\u306f\uff1f\u76ee\u6a19\u9054\u6210\u306e\u9053\u7b4b\u306e\u7acb\u3066\u65b9<\/a><br \/>\n<a id=\"ebook-kpi-management\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/ebook-kpi-management\" target=\"_blank\" rel=\"noopener\"><strong>\u25b6\u25b6\u3010\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3011KPI\u306e\u5b9a\u7fa9\u304b\u3089\u3001KPI\u306e\u6b63\u3057\u3044\u7ba1\u7406\u65b9\u6cd5\u307e\u3067\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u305f\u8cc7\u6599\u306f\u3053\u3061\u3089\uff01<\/strong><\/a><\/p>\n<h3>\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u6398\u308a\u8d77\u3053\u3059<\/h3>\n<p>\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u3046\u3048\u3067\u5fd8\u308c\u3066\u306f\u306a\u3089\u306a\u3044\u306e\u304c\u3001\u9867\u5ba2\u306e\u300c\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u300d\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u3067\u3059\u3002<br \/>\n\u65e2\u5b58\u9867\u5ba2\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5206\u6790\u3057\u305f\u308a\u3001\u7af6\u5408\u3068\u306e\u9055\u3044\u3092\u4e01\u5be7\u306b\u8a34\u6c42\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u8208\u5473\u3092\u559a\u8d77\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u7279\u306bBtoB\u9818\u57df\u3067\u306f\u3001\u9867\u5ba2\u81ea\u8eab\u3082\u6c17\u3065\u3044\u3066\u3044\u306a\u3044\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u306e\u89e3\u6c7a\u7b56\u3068\u3057\u3066\u63d0\u6848\u3067\u304d\u308b\u3053\u3068\u304c\u3001\u6226\u7565\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u25b6\ufe0e\u25b6\ufe0e<a id=\"sales-enablement-guide-2\" href=\"\/\/product-senses.mazrica.com\/dldocument\/sales-enablement-guide?utm_source=senseslab&amp;utm_medium=texturl&amp;utm_campaign=sales-enablement-guide-2\" target=\"_blank\" rel=\"noopener\">\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6574\u7406\u3057\u3066\u8ca9\u58f2\u6226\u7565\u30fb\u55b6\u696d\u6226\u7565\u3092\u5b9f\u8df5\u3059\u308b\u305f\u3081\u306e\u30bb\u30fc\u30eb\u30b9\u30a4\u30cd\u30fc\u30d6\u30eb\u30e1\u30f3\u30c8\u3068\u306f\uff1f<\/a><\/strong><\/p>\n<h2>\u3010BtoB\u3068BtoC\u5225\u3011\u8ca9\u58f2\u6226\u7565\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u8ca9\u58f2\u6226\u7565\u306f\u3001\u5bfe\u8c61\u9867\u5ba2\u304c\u4f01\u696d\uff08BtoB\uff09\u304b\u4e00\u822c\u6d88\u8cbb\u8005\uff08BtoC\uff09\u304b\u306b\u3088\u3063\u3066\u3001\u91cd\u8996\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u304c\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>BtoB\uff08\u6cd5\u4eba\u5411\u3051\uff09\u8ca9\u58f2\u6226\u7565\u306e\u7279\u5fb4<\/h3>\n<p>BtoB\u53d6\u5f15\u306f\u3001BtoC\u306b\u6bd4\u3079\u3066<b>\u5408\u7406\u7684\u30fb\u8ad6\u7406\u7684\u306a\u5224\u65ad<\/b>\u304c\u91cd\u8996\u3055\u308c\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><b>\u8907\u96d1\u306a\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9:<\/b> \u8907\u6570\u306e\u95a2\u4fc2\u8005\uff08\u62c5\u5f53\u8005\u3001\u4e0a\u9577\u3001\u6c7a\u88c1\u8005\u306a\u3069\uff09\u304c\u95a2\u4e0e\u3059\u308b\u305f\u3081\u3001\u305d\u308c\u305e\u308c\u306e\u7acb\u5834\u3084\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002<\/li>\n<li><b>\u95a2\u4fc2\u6027\u306e\u69cb\u7bc9\uff08LTV\u91cd\u8996\uff09:<\/b> \u4e00\u5ea6\u304d\u308a\u306e\u53d6\u5f15\u3067\u306f\u306a\u304f\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u6027\uff08LTV\uff1a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u69cb\u7bc9\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002SFA\/CRM\u3092\u6d3b\u7528\u3057\u305f\u7d99\u7d9a\u7684\u306a\u9867\u5ba2\u7ba1\u7406\u304c\u6210\u679c\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002<\/li>\n<li><b>\u8ab2\u984c\u89e3\u6c7a\u306e\u63d0\u6848:<\/b> \u5358\u306a\u308b\u88fd\u54c1\u8ca9\u58f2\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306e\u7d4c\u55b6\u8ab2\u984c\u3084\u696d\u52d9\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u300c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u55b6\u696d\u300d\u304c\u4e2d\u5fc3\u3068\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<h3>BtoB\u8ca9\u58f2\u6226\u7565\u3092\u52a0\u901f\u3055\u305b\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc<\/h3>\n<p data-path-to-node=\"5\">BtoB\uff08\u6cd5\u4eba\u5411\u3051\uff09\u306e\u8ca9\u58f2\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306f\u3001BtoC\u3068\u306f\u7570\u306a\u308b\u300c\u7d44\u7e54\u5bfe\u7d44\u7e54\u300d\u306e\u529b\u5b66\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u4ee5\u4e0b\u306e2\u70b9\u304c\u73fe\u4ee3\u306e\u6226\u7565\u6210\u529f\u306e\u9375\u3092\u63e1\u308a\u307e\u3059\u3002<\/p>\n<h4 data-path-to-node=\"6\"><b>\u30c7\u30fc\u30bf\u306b\u3088\u308b\u300c\u6226\u7565\u306e\u5b9f\u884c\u3068\u8ecc\u9053\u4fee\u6b63\u300d\u306e\u53ef\u8996\u5316<\/b><\/h4>\n<p data-path-to-node=\"7\">BtoB\u306e\u8ca9\u58f2\u6226\u7565\u306f\u3001\u7b56\u5b9a\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u691c\u8a0e\u671f\u9593\u304c\u6570\u30f6\u6708\u304b\u30891\u5e74\u306b\u53ca\u3076\u3053\u3068\u3082\u73cd\u3057\u304f\u306a\u3044\u305f\u3081\u3001\u6226\u7565\u304c\u6b63\u3057\u304f\u5b9f\u884c\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8ffd\u8de1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul data-path-to-node=\"8\">\n<li>\n<p data-path-to-node=\"8,0,0\"><b>\u5177\u4f53\u7b56:<\/b> <a href=\"https:\/\/mazrica.com\/product\/\" target=\"_blank\" rel=\"noopener\">Mazrica Sales\uff08SFA<\/a>\uff09\u3092\u6d3b\u7528\u3057\u3001\u6226\u7565\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u300c\u30d5\u30a7\u30fc\u30ba\u79fb\u884c\u7387\u300d\u3084\u300c\u5931\u6ce8\u8981\u56e0\u300d\u3092\u53ef\u8996\u5316\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,1,0\"><b>\u30e1\u30ea\u30c3\u30c8:<\/b> \u300c\u6226\u7565\u4e0a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u306f\u523a\u3055\u3063\u3066\u3044\u308b\u304c\u3001\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u3067\u7af6\u5408\u306b\u8ca0\u3051\u3066\u3044\u308b\u300d\u3068\u3044\u3063\u305f\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u7279\u5b9a\u3057\u3001\u6226\u7565\u306e\u5fae\u4fee\u6b63\uff08\u30d4\u30dc\u30c3\u30c8\uff09\u3092\u8fc5\u901f\u306b\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ul>\n<h4 data-path-to-node=\"9\"><b>\u8907\u6570\u610f\u601d\u6c7a\u5b9a\u8005\u306e\u5408\u610f\u3092\u4fc3\u3059\u300c\u30c7\u30b8\u30bf\u30eb\u5546\u8ac7\u300d\u306e\u8a2d\u8a08<\/b><\/h4>\n<p data-path-to-node=\"10\">\u6cd5\u4eba\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001\u7a93\u53e3\u62c5\u5f53\u8005\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u80cc\u5f8c\u306b\u3044\u308b\u4e0a\u53f8\u3084\u5f79\u54e1\u3001\u4ed6\u90e8\u9580\u306e\u5408\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u306e\u300c\u7d44\u7e54\u7684\u306a\u5408\u610f\u5f62\u6210\u300d\u3092\u6226\u7565\u7684\u306b\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u304cBtoB\u8ca9\u58f2\u6226\u7565\u306e\u5dee\u5225\u5316\u8981\u56e0\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul data-path-to-node=\"11\">\n<li>\n<p data-path-to-node=\"11,0,0\"><b>\u5177\u4f53\u7b56:<\/b> <a href=\"https:\/\/mazrica.com\/dsr\/\">Mazrica DSR<\/a>\u3092\u7528\u3044\u3066\u3001\u9867\u5ba2\u5c02\u7528\u306e\u300c\u30c7\u30b8\u30bf\u30eb\u5546\u8ac7\u30eb\u30fc\u30e0\u300d\u3092\u958b\u8a2d\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"11,1,0\"><b>\u30e1\u30ea\u30c3\u30c8:<\/b> \u5fc5\u8981\u306a\u8cc7\u6599\u3084\u5546\u8ac7\u52d5\u753b\u30921\u7b87\u6240\u306b\u96c6\u7d04\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u793e\u5185\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u3044\u3064\u3067\u3082\u60c5\u5831\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u74b0\u5883\u3092\u69cb\u7bc9\u3002\u6226\u7565\u7684\u306b\u300c\u8cb7\u3044\u3084\u3059\u3055\u300d\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u4ed6\u793e\u306b\u5bfe\u3059\u308b\u5727\u5012\u7684\u306a\u512a\u4f4d\u6027\u3092\u7bc9\u304d\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ul>\n<h3>BtoC\uff08\u500b\u4eba\u5411\u3051\uff09\u8ca9\u58f2\u6226\u7565\u306e\u7279\u5fb4<\/h3>\n<p>BtoC\u53d6\u5f15\u306f\u3001\u500b\u4eba\u306e<b>\u611f\u60c5\u3084\u30cb\u30fc\u30ba\u3001\u30c8\u30ec\u30f3\u30c9<\/b>\u306b\u5927\u304d\u304f\u5de6\u53f3\u3055\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li><b>\u8fc5\u901f\u306a\u610f\u601d\u6c7a\u5b9a:<\/b> \u57fa\u672c\u7684\u306b\u500b\u4eba\u304c\u8cfc\u5165\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u3001BtoB\u306b\u6bd4\u3079\u3066\u691c\u8a0e\u671f\u9593\u304c\u77ed\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<li><b>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u8a8d\u77e5:<\/b> \u7af6\u5408\u5546\u54c1\u304c\u591a\u3044\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u69cb\u7bc9\u3084\u3001SNS\u30fb\u5e83\u544a\u306b\u3088\u308b\u5e83\u7bc4\u306a\u8a8d\u77e5\u7372\u5f97\u304c\u91cd\u8981\u3067\u3059\u3002<\/li>\n<li><b>\u9867\u5ba2\u4f53\u9a13\uff08CX\uff09:<\/b> \u8cfc\u5165\u6642\u306e\u4f53\u9a13\u3084\u30a2\u30d5\u30bf\u30fc\u30b5\u30dd\u30fc\u30c8\u306a\u3069\u3001\u9867\u5ba2\u4f53\u9a13\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u306e\u826f\u3057\u60aa\u3057\u304c\u30ea\u30d4\u30fc\u30c8\u7387\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<h2>\u8ca9\u58f2\u6226\u7565\u306e\u4ee3\u8868\u7684\u306a5\u3064\u306e\u624b\u6cd5<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-229530\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2019\/10\/5-sales-strategy.png\" alt=\"\u8ca9\u58f2\u6226\u7565\uff15\u3064\u306e\u624b\u6cd5\" width=\"640\" height=\"410\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2019\/10\/5-sales-strategy.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2019\/10\/5-sales-strategy-300x192.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2019\/10\/5-sales-strategy-768x492.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u8ca9\u58f2\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306b\u306f\u3001\u76ee\u7684\u3084\u5e02\u5834\u74b0\u5883\u306b\u5fdc\u3058\u3066\u3001\u9069\u5207\u306a\u624b\u6cd5\u3092\u9078\u3076\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u4ee3\u8868\u7684\u306a5\u3064\u306e\u8ca9\u58f2\u6226\u7565\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3092\u7406\u89e3\u3057\u3001\u81ea\u793e\u306e\u72b6\u6cc1\u306b\u5408\u3063\u305f\u65b9\u6cd5\u3092\u898b\u3064\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>1\uff0e\u30cb\u30c3\u30c1\u5316\u6226\u7565<\/h3>\n<p>\u30cb\u30c3\u30c1\u5316\u6226\u7565\u3068\u306f\u3001\u7af6\u5408\u304c\u5c11\u306a\u3044\u7279\u5b9a\u306e\u5e02\u5834\uff08\uff1d\u30cb\u30c3\u30c1\u5e02\u5834\uff09\u306b\u8cc7\u6e90\u3092\u96c6\u4e2d\u3055\u305b\u3001\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3059\u308b\u6226\u7565\u3067\u3059\u3002<br \/>\n\u5927\u624b\u4f01\u696d\u304c\u53c2\u5165\u3057\u306b\u304f\u3044\u5e02\u5834\u3092\u9078\u3076\u3053\u3068\u3067\u3001\u30aa\u30f3\u30ea\u30fc\u30ef\u30f3\u30fb\u30ca\u30f3\u30d0\u30fc\u30ef\u30f3\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u7bc9\u304d\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u76ee\u7acb\u3066\u306a\u3044\u307e\u307e\u57cb\u3082\u308c\u3066\u3057\u307e\u3046\u30ea\u30b9\u30af\u3082\u3042\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u3057\u3063\u304b\u308a\u6d3b\u304b\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u6226\u7565\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u3042\u308a\u307e\u3059\uff08\u5c71\u7530\u82f1\u592b\u30fb\u65e9\u7a32\u7530\u5927\u5b66\u6559\u6388\u306e\u5206\u985e\uff09\uff1a<\/p>\n<ul>\n<li><strong>\u6280\u8853\u30cb\u30c3\u30c1<\/strong>\uff1a<br \/>\n\u4ed6\u793e\u304c\u6301\u305f\u306a\u3044\u72ec\u81ea\u6280\u8853\uff08\u4f8b\uff1a\u533b\u7642\u6a5f\u5668\u88fd\u9020\u306e\u30de\u30cb\u30fc\uff09<\/li>\n<li><strong>\u30c1\u30e3\u30cd\u30eb\u30fb\u30cb\u30c3\u30c1<\/strong>\uff1a<br \/>\n\u7279\u5b9a\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u7279\u5316\uff08\u4f8b\uff1a\u5927\u540c\u751f\u547d\u306e\u7a0e\u7406\u58eb\u30c1\u30e3\u30cd\u30eb\uff09<\/li>\n<li><strong>\u7279\u6b8a\u30cb\u30fc\u30ba\u30fb\u30cb\u30c3\u30c1<\/strong>\uff1a<br \/>\n\u7279\u6b8a\u7528\u9014\u3078\u306e\u5bfe\u5fdc\uff08\u4f8b\uff1a\u30bf\u30af\u30b7\u30fc\u81ea\u52d5\u30c9\u30a2\u958b\u767a\u306e\u30c8\u30fc\u30b7\u30f3\u30c6\u30c3\u30af\uff09<\/li>\n<li><strong>\u7a7a\u9593\u30cb\u30c3\u30c1<\/strong>\uff1a<br \/>\n\u5730\u57df\u9650\u5b9a\u5c55\u958b\uff08\u4f8b\uff1a\u5317\u6d77\u9053\u3067\u30b3\u30f3\u30d3\u30cb\u3092\u5c55\u958b\u3059\u308b\u30bb\u30a4\u30b3\u30fc\u30de\u30fc\u30c8\uff09<\/li>\n<li><strong>\u6642\u9593\u30cb\u30c3\u30c1<\/strong>\uff1a<br \/>\n\u7279\u5b9a\u6642\u671f\u306b\u96c6\u4e2d\u3059\u308b\u5e02\u5834\uff08\u4f8b\uff1a\u30c9\u30fc\u30d4\u30f3\u30b0\u691c\u67fb\u306eLSI\u30e1\u30c7\u30a3\u30a8\u30f3\u30b9\uff09<\/li>\n<li><strong>\u30dc\u30ea\u30e5\u30fc\u30e0\u30fb\u30cb\u30c3\u30c1<\/strong>\uff1a<br \/>\n\u5c0f\u898f\u6a21\u5e02\u5834\u306b\u7279\u5316\uff08\u4f8b\uff1a\u30a2\u30a6\u30c8\u30c9\u30a2\u30d6\u30e9\u30f3\u30c9\u306e\u30b9\u30ce\u30fc\u30d4\u30fc\u30af\uff09<\/li>\n<li><strong>\u6b8b\u5b58\u30cb\u30c3\u30c1<\/strong>\uff1a<br \/>\n\u5927\u624b\u304c\u64a4\u9000\u3057\u305f\u5e02\u5834\uff08\u4f8b\uff1a\u30ec\u30b3\u30fc\u30c9\u88fd\u9020\u306e\u6771\u6d0b\u5316\u6210\uff09<\/li>\n<li><strong>\u9650\u5b9a\u91cf\u30cb\u30c3\u30c1<\/strong>\uff1a<br \/>\n\u6570\u91cf\u3092\u7d5e\u3063\u3066\u5e0c\u5c11\u6027\u3092\u6f14\u51fa\uff08\u4f8b\uff1a\u9650\u5b9a\u30d5\u30a3\u30ae\u30e5\u30a2\u3084\u306a\u3069\uff09<\/li>\n<li><strong>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u30fb\u30cb\u30c3\u30c1<\/strong>\uff1a<br \/>\n\u5b8c\u5168\u30aa\u30fc\u30c0\u30fc\u30e1\u30a4\u30c9\u578b\uff08\u4f8b\uff1a\u30a2\u30e1\u30ea\u30ab\u30f3\u30fb\u30a8\u30ad\u30b9\u30d7\u30ec\u30b9\uff09<\/li>\n<li><strong>\u5207\u66ff\u30b3\u30b9\u30c8\u30fb\u30cb\u30c3\u30c1<\/strong>\uff1a<br \/>\n\u5909\u66f4\u306e\u30cf\u30fc\u30c9\u30eb\u304c\u9ad8\u3044\u5206\u91ce\uff08\u4f8b\uff1a\u533b\u85ac\u54c1\u30ab\u30d7\u30bb\u30eb\u88fd\u9020\u306e\u30af\u30aa\u30ea\u30ab\u30d7\u30b9\uff09<\/li>\n<\/ul>\n<h3>2\uff0e\u30b5\u30f3\u30c9\u30a4\u30c3\u30c1\u6cd5<\/h3>\n<p>\u30b5\u30f3\u30c9\u30a4\u30c3\u30c1\u6cd5\u3068\u306f\u3001\u8907\u6570\u306e\u4fa1\u683c\u5e2f\u3092\u8a2d\u5b9a\u3057\u3001\u4e2d\u9593\u4fa1\u683c\u306e\u5546\u54c1\u306b\u9867\u5ba2\u306e\u9078\u629e\u3092\u8a98\u5c0e\u3059\u308b\u6226\u7565\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30ec\u30b9\u30c8\u30e9\u30f3\u3067\u300c4,000\u5186\u300d\u300c6,000\u5186\u300d\u300c8,000\u5186\u300d\u306e3\u3064\u306e\u30b3\u30fc\u30b9\u3092\u7528\u610f\u3059\u308b\u3068\u3001\u591a\u304f\u306e\u4eba\u304c\u4e2d\u9593\u306e6,000\u5186\u3092\u9078\u3076\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u306b\u3001\u5229\u76ca\u7387\u306e\u9ad8\u3044\u5546\u54c1\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u7136\u306a\u304b\u305f\u3061\u3067\u58f2\u4e0a\u3068\u5229\u76ca\u3092\u4f38\u3070\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>3\uff0e\u30d0\u30f3\u30c9\u30eb\u52b9\u679c<\/h3>\n<p>\u30d0\u30f3\u30c9\u30eb\u52b9\u679c\u3068\u306f\u3001\u8907\u6570\u306e\u5546\u54c1\u3092\u30bb\u30c3\u30c8\u306b\u3057\u3066\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3067\u3001\u5358\u54c1\u3088\u308a\u3082\u9ad8\u3044\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3001\u58f2\u4e0a\u3084\u5229\u76ca\u306e\u6700\u5927\u5316\u3092\u56f3\u308b\u6226\u7565\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u98f2\u98df\u5e97\u306e\u30bb\u30c3\u30c8\u30e1\u30cb\u30e5\u30fc\u306f\u305d\u306e\u5178\u578b\u4f8b\u3067\u3059\u3002\u5229\u76ca\u7387\u306e\u9ad8\u3044\u5546\u54c1\u3068\u4f4e\u3044\u5546\u54c1\u3092\u3046\u307e\u304f\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5728\u5eab\u8abf\u6574\u306b\u3082\u306a\u308a\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u3082\u300c\u304a\u5f97\u611f\u300d\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>4\uff0e\u30e9\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc\u6226\u7565<\/h3>\n<p>\u300c\u30e9\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc\u306e\u6cd5\u5247\u300d\u306b\u57fa\u3065\u3044\u305f\u7af6\u4e89\u6226\u7565\u3067\u3001\u4f01\u696d\u306e\u30ea\u30bd\u30fc\u30b9\u91cf\u306b\u5fdc\u3058\u305f\u6226\u3044\u65b9\u3092\u5b9a\u3081\u308b\u8003\u3048\u65b9\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30e9\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc\u306e\u7b2c\u4e00\u6cd5\u5247\uff1a\u5175\u529b \u00d7 \u6b66\u5668\u52b9\u7387 \u2192 \u4e2d\u5c0f\u4f01\u696d\u306b\u9069\u3057\u3001\u30cb\u30c3\u30c1\u5e02\u5834\u3084\u5c40\u5730\u6226\u5411\u304d<\/strong><\/li>\n<li><strong>\u30e9\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc\u306e\u7b2c\u4e8c\u6cd5\u5247\uff1a\u5175\u529b\u306e2\u4e57 \u00d7 \u6b66\u5668\u52b9\u7387 \u2192 \u5927\u4f01\u696d\u306b\u9069\u3057\u3001\u8cc7\u6e90\u3092\u6d3b\u304b\u3057\u305f\u5168\u56fd\u5c55\u958b\u3084\u5927\u91cf\u5e83\u544a\u306b\u5411\u304f<\/strong><\/li>\n<\/ul>\n<p>\u8cc7\u6e90\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u4e2d\u5c0f\u4f01\u696d\u306f\u300c\u4e00\u70b9\u96c6\u4e2d\u300d\u3067\u52dd\u6a5f\u3092\u898b\u51fa\u3057\u3001\u8cc7\u6e90\u306b\u4f59\u88d5\u304c\u3042\u308b\u5927\u4f01\u696d\u306f\u300c\u9762\u5c55\u958b\u300d\u3067\u30b9\u30b1\u30fc\u30eb\u30e1\u30ea\u30c3\u30c8\u3092\u767a\u63ee\u3059\u308b\u3001\u3068\u3044\u3046\u65b9\u91dd\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/what-is-lanchester-strategy\">\u30e9\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc\u6226\u7565\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u3068\u6210\u529f\u4e8b\u4f8b\u7d39\u4ecb<\/a><\/p>\n<h3>5\uff0e\u30b3\u30b9\u30c8\u30fb\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u6226\u7565<\/h3>\n<p>\u3053\u306e\u6226\u7565\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u4f4e\u30b3\u30b9\u30c8\u3067\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b\u3053\u3068\u3067\u4fa1\u683c\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u3001\u8ca9\u58f2\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3057\u3001\u4fa1\u683c\u3092\u636e\u3048\u7f6e\u3044\u305f\u307e\u307e\u9ad8\u3044\u5229\u76ca\u7387\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u65e5\u672c\u3067\u306f\u3001\u30e6\u30cb\u30af\u30ed\u3084\u65e5\u672c\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306a\u3069\u304c\u3053\u306e\u6226\u7565\u3092\u5fb9\u5e95\u3057\u3066\u3044\u307e\u3059\u3002\u524d\u8005\u306f\u9ad8\u54c1\u8cea\u306a\u8863\u6599\u3092\u4f4e\u4fa1\u683c\u3067\u63d0\u4f9b\u3057\u3001\u5f8c\u8005\u306f\u88fd\u9020\u30fb\u7269\u6d41\u306e\u52b9\u7387\u5316\u306b\u3088\u3063\u3066\u539f\u4fa1\u3092\u524a\u6e1b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/3points-improve-productivity<\/p>\n<h2>\u8ca9\u58f2\u6226\u7565\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n<p>\u8ca9\u58f2\u6226\u7565\u3092\u7acb\u3066\u308b\u4e0a\u3067\u306f\u3001\u73fe\u72b6\u3092\u5ba2\u89b3\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<br \/>\n\u3053\u3053\u3067\u306f\u3001\u305d\u306e\u5206\u6790\u306b\u5f79\u7acb\u30645\u3064\u306e\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>1. \u30da\u30eb\u30bd\u30ca\u5206\u6790<\/h3>\n<p>\u8ca9\u58f2\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u5178\u578b\u7684\u306a\u9867\u5ba2\u50cf\u3092\u8a73\u7d30\u306b\u8a2d\u5b9a\u3059\u308b\u306e\u304c\u300c\u30da\u30eb\u30bd\u30ca\u5206\u6790\u300d\u3067\u3059\u3002<\/p>\n<p>\u30da\u30eb\u30bd\u30ca\u306f\u300c\u7406\u60f3\u306e\u9867\u5ba2\u300d\u3067\u306f\u306a\u304f\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u8fd1\u3044\u300c\u5177\u4f53\u7684\u306a\u4eba\u7269\u50cf\u300d\u3068\u3057\u3066\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u5e74\u9f62\u3001\u6027\u5225\u3001\u8077\u696d\u3001\u6240\u5c5e\u4f01\u696d\u3001\u8da3\u5473\u3001\u4f7f\u7528\u30c4\u30fc\u30eb\u3001\u60a9\u307f\u306a\u3069\u3001\u5b9f\u969b\u306e\u884c\u52d5\u3084\u4fa1\u5024\u89b3\u306b\u57fa\u3065\u3044\u305f\u60c5\u5831\u3092\u542b\u3081\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u30da\u30eb\u30bd\u30ca\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u76ee\u7dda\u306b\u7acb\u3063\u305f\u6226\u7565\u8a2d\u8a08\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u8a34\u6c42\u5185\u5bb9\u3084\u30c1\u30e3\u30cd\u30eb\u9078\u5b9a\u306b\u3082\u4e00\u8cab\u6027\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/about-marketing-personas\">\u30da\u30eb\u30bd\u30ca\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\uff5c\u30da\u30eb\u30bd\u30ca\u306e\u8a2d\u5b9a\u65b9\u6cd5\u304b\u3089\u6ce8\u610f\u70b9\u307e\u3067<\/a><\/p>\n<h3>2. \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7<\/h3>\n<p>\u30da\u30eb\u30bd\u30ca\u304c\u3069\u306e\u3088\u3046\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u8cfc\u5165\u306b\u81f3\u308b\u306e\u304b\u3092\u3001\u884c\u52d5\u30fb\u611f\u60c5\u30fb\u610f\u601d\u6c7a\u5b9a\u306e\u5909\u5316\u3068\u3068\u3082\u306b\u6642\u7cfb\u5217\u3067\u53ef\u8996\u5316\u3057\u305f\u306e\u304c\u300c<a href=\"https:\/\/mazrica.com\/product\/senseslab\/marketing\/what-is-customer-journey-map\" target=\"_blank\" rel=\"noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7<\/a>\u300d\u3067\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u304a\u3044\u3066\u3069\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u6709\u52b9\u304b\u3092\u660e\u3089\u304b\u306b\u3067\u304d\u3001\u30da\u30eb\u30bd\u30ca\u306e\u5fc3\u7406\u3084\u52d5\u6a5f\u306b\u5408\u308f\u305b\u305f\u8ca9\u58f2\u4f53\u5236\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>3. SWOT\u5206\u6790<\/h3>\n<p>SWOT\u5206\u6790\u306f\u3001\u81ea\u793e\u306e\u73fe\u72b6\u3092\u5185\u90e8\u3068\u5916\u90e8\u306e\u4e21\u9762\u304b\u3089\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<ul>\n<li>Strength\uff08\u5f37\u307f\uff09<\/li>\n<li>Weakness\uff08\u5f31\u307f\uff09<\/li>\n<li>Opportunity\uff08\u6a5f\u4f1a\uff09<\/li>\n<li>Threat\uff08\u8105\u5a01\uff09<\/li>\n<\/ul>\n<p>\u5185\u90e8\u74b0\u5883\uff08S\/W\uff09\u3068\u5916\u90e8\u74b0\u5883\uff08O\/T\uff09\u3092\u6574\u7406\u3057\u305f\u3046\u3048\u3067\u3001\u5f37\u307f\u3092\u6d3b\u304b\u3059\u6226\u7565\u3001\u5f31\u307f\u3092\u88dc\u3046\u5bfe\u7b56\u306a\u3069\u3092\u691c\u8a0e\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u7af6\u4e89\u512a\u4f4d\u306e\u6e90\u6cc9\u3092\u898b\u6975\u3081\u308b\u4e0a\u3067\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/about-swot-analysis\">SWOT\u5206\u6790\u3068\u306f\uff1f\u4e8b\u4f8b\u3084\u5206\u6790\u624b\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n<h3>4. STP\u5206\u6790<\/h3>\n<p>STP\u5206\u6790\u3067\u306f\u3001\u81ea\u793e\u304c\u72d9\u3046\u3079\u304d\u5e02\u5834\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u306e\u4e2d\u3067\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u5b9a\u3081\u307e\u3059\u3002<\/p>\n<ul>\n<li>S\uff1a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u5e02\u5834\u306e\u7d30\u5206\u5316\uff09<\/li>\n<li>T\uff1a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08\u6a19\u7684\u5e02\u5834\u306e\u8a2d\u5b9a\uff09<\/li>\n<li>P\uff1a\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\uff09<\/li>\n<\/ul>\n<p>STP\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u8a34\u6c42\u3059\u3079\u304d\u9867\u5ba2\u5c64\u3084\u3001\u81ea\u793e\u306e\u4fa1\u5024\u304c\u6700\u3082\u4f1d\u308f\u308b\u5e02\u5834\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>5. 4P\u5206\u6790<\/h3>\n<p>4P\u5206\u6790\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7d44\u307f\u7acb\u3066\u308b\u3046\u3048\u3067\u306e\u57fa\u672c\u30d5\u30ec\u30fc\u30e0\u3067\u3059<\/p>\n<ul>\n<li>Product\uff1a\u5546\u54c1<\/li>\n<li>Price\uff1a\u4fa1\u683c<\/li>\n<li>Place\uff1a\u6d41\u901a\u7d4c\u8def\u30fb\u30c1\u30e3\u30cd\u30eb<\/li>\n<li>Promotion\uff1a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5<\/li>\n<\/ul>\n<p>\u4ee5\u4e0a\u306e4\u3064\u306e\u8996\u70b9\u304b\u3089\u3001\u3069\u306e\u5546\u54c1\u3092\u3001\u3069\u306e\u4fa1\u683c\u3067\u3001\u3069\u306e\u5834\u6240\u3067\u3001\u3069\u3046\u5c4a\u3051\u308b\u306e\u304b\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002<br \/>\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u6574\u5408\u6027\u3092\u56f3\u308b\u3046\u3048\u3067\u4e0d\u53ef\u6b20\u306a\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<h3 data-path-to-node=\"6,0\"><b>6.VRIO\u5206\u6790\uff5c\u771f\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7279\u5b9a\u3059\u308b<\/b><\/h3>\n<p data-path-to-node=\"6,0\">\u8ca9\u58f2\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u3001\u81ea\u793e\u306e\u5f37\u307f\u304c\u300c\u6a21\u5023\u56f0\u96e3\u304b\u300d\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<ul data-path-to-node=\"6,1\">\n<li>\n<p data-path-to-node=\"6,1,0,0\"><b>Value\uff08\u7d4c\u6e08\u4fa1\u5024\uff09:<\/b> \u305d\u306e\u5f37\u307f\u306f\u6a5f\u4f1a\u3092\u6d3b\u304b\u3057\u3001\u8105\u5a01\u3092\u7121\u52b9\u5316\u3067\u304d\u308b\u304b\uff1f<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,1,0\"><b>Rarity\uff08\u5e0c\u5c11\u6027\uff09:<\/b> \u305d\u306e\u5f37\u307f\u3092\u6301\u3064\u7af6\u5408\u306f\u5c11\u306a\u3044\u304b\uff1f<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,2,0\"><b>Inimitability\uff08\u6a21\u5023\u56f0\u96e3\u6027\uff09:<\/b> \u4ed6\u793e\u304c\u771f\u4f3c\u3059\u308b\u306b\u306f\u591a\u5927\u306a\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u304b\uff1f<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,3,0\"><b>Organization\uff08\u7d44\u7e54\uff09:<\/b> \u305d\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3059\u4f53\u5236\u304c\u6574\u3063\u3066\u3044\u308b\u304b\uff1f<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"6,2\"><b>\u6226\u7565\u306e\u8cea\u3092\u9ad8\u3081\u308b\u300c\u73fe\u72b6\u5206\u6790\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u300d<\/b><\/h3>\n<ul data-path-to-node=\"6,3\">\n<li>\n<p data-path-to-node=\"6,3,0,0\"><b>3C\u5206\u6790:<\/b> \u9867\u5ba2\u306e\u300c\u4e0d\uff08\u4e0d\u6e80\u30fb\u4e0d\u4fbf\uff09\u300d\u306f\u30013\u5e74\u524d\u304b\u3089\u3069\u3046\u5909\u5316\u3057\u305f\u304b\uff1f<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,3,1,0\"><b>SWOT\u5206\u6790:<\/b> \u81ea\u793e\u306e\u300c\u5f31\u307f\u300d\u304c\u3001\u7279\u5b9a\u306e\u5e02\u5834\uff08\u30cb\u30c3\u30c1\uff09\u3067\u306f\u300c\u5f37\u307f\u300d\u306b\u8ee2\u3058\u306a\u3044\u304b\uff1f<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,3,2,0\"><b>4P\u5206\u6790:<\/b> \u5546\u54c1\uff08Product\uff09\u306e\u4fa1\u5024\u3092\u3001\u4fa1\u683c\uff08Price\uff09\u4ee5\u5916\u3067\u3069\u3046\u4f1d\u3048\u308b\u304b\uff1f<\/p>\n<\/li>\n<\/ul>\n<h2>\u8ca9\u58f2\u6226\u7565\u306e\u52b9\u679c\u691c\u8a3c<\/h2>\n<p>\u7b56\u5b9a\u3057\u305f\u8ca9\u58f2\u6226\u7565\u3084\u5404\u7a2e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u5b9f\u884c\u306b\u79fb\u3057\u3066\u3082\u3001\u6226\u7565\u304c\u58f2\u4e0a\u306b\u3069\u306e\u3088\u3046\u306b\u8ca2\u732e\u3057\u305f\u304b\u3092\u691c\u8a3c\u3057\u306a\u3051\u308c\u3070\u3001\u6210\u679c\u306f\u7d99\u7d9a\u7684\u306b\u5f97\u3089\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u691c\u8a3c\u3068\u6539\u5584\u306e\u30b5\u30a4\u30af\u30eb\uff08PDCA\uff09\u3092\u56de\u3059\u305f\u3081\u306b\u306f\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u4ed5\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u8ca9\u58f2\u7d4c\u8def\u3084\u6d3b\u52d5\u306e\u6210\u679c\u3092\u52b9\u7387\u3088\u304f\u6e2c\u5b9a\u3059\u308b\u624b\u6bb5\u3068\u3057\u3066\u3001MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u3084SFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09\/CRM\uff08\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09\u304c\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u3092\u7528\u3044\u305f\u8ca9\u58f2\u7d4c\u8def\u306e\u691c\u8a3c<\/h3>\n<p>MA\u30c4\u30fc\u30eb\u306f\u3001\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u304b\u3089\u80b2\u6210\u3001\u6848\u4ef6\u5316\u307e\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u81ea\u52d5\u5316\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<br \/>\n\u4ee3\u8868\u7684\u306a\u6a5f\u80fd\u306b\u306f\u3001\u30ea\u30fc\u30c9\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3001\u30c1\u30e3\u30cd\u30eb\u5206\u6790\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u8ca9\u58f2\u6226\u7565\u306e\u52b9\u679c\u3092\u691c\u8a3c\u3059\u308b\u5834\u9762\u3067\u306f\u3001\u6d41\u5165\u30c1\u30e3\u30cd\u30eb\u306e\u7ba1\u7406\u6a5f\u80fd\u3084\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u6a5f\u80fd\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u53cc\u65b9\u306b\u5e83\u304c\u308b\u73fe\u5728\u3001\u30bb\u30df\u30ca\u30fc\u3001\u5c55\u793a\u4f1a\u3001\u30c6\u30ec\u30a2\u30dd\u3001WEB\u30b5\u30a4\u30c8\u3001SNS\u3001\u5e83\u544a\u306a\u3069\u3001\u63a5\u70b9\u306e\u7a2e\u985e\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3051\u308b\u6210\u679c\u306e\u53ef\u8996\u5316\u3092\u652f\u63f4\u3059\u308b\u306e\u304cMA\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>MA\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u6b21\u306e\u3088\u3046\u306a\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u8005\u306e\u3046\u3061\u3001\u554f\u3044\u5408\u308f\u305b\u3084\u5546\u8ac7\u306b\u3064\u306a\u304c\u3063\u305f\u5272\u5408\u306e\u628a\u63e1<\/li>\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u8005\u304c\u3069\u306e\u7a0b\u5ea6\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u3001\u6700\u7d42\u7684\u306b\u8cfc\u5165\u3057\u305f\u304b\u306e\u53ef\u8996\u5316<\/li>\n<\/ul>\n<p>\u8cfc\u8cb7\u306b\u81f3\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u5b9a\u91cf\u7684\u306b\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u3054\u3068\u306e\u52b9\u679c\u3092\u660e\u78ba\u306b\u6e2c\u5b9a\u3067\u304d\u3001\u6539\u5584\u306e\u65b9\u5411\u6027\u3082\u898b\u51fa\u305b\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/ma\/what-is-ma\">MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3068\u306f\uff1f\u610f\u5473\u3084\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u30fb\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb<\/a><\/p>\n<h3>SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\/CRM\uff08\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09\u3092\u7528\u3044\u305f\u8ca9\u58f2\u5b9f\u7e3e\u306e\u691c\u8a3c<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-228230 size-large\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2020\/12\/d1ffacbb0137a802a54ed6c0a5fb4345-1024x647.jpg\" alt=\"\" width=\"640\" height=\"404\" \/><br \/>\nSFA\u3084CRM\u306f\u3001\u55b6\u696d\u6d3b\u52d5\u3084\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3001\u53d7\u6ce8\u60c5\u5831\u306a\u3069\u3092\u4e00\u5143\u7684\u306b\u7ba1\u7406\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>CRM\u306f\u9867\u5ba2\u5168\u4f53\u3092\u7d71\u5408\u7684\u306b\u7ba1\u7406\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u3001SFA\u306f\u7279\u306b\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u652f\u63f4\u306b\u7279\u5316\u3057\u305f\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002<br \/>\n\u55b6\u696d\u90e8\u9580\u3067\u306f\u3001\u3069\u306e\u9867\u5ba2\u304c\u3044\u3064\u30fb\u8ab0\u304b\u3089\u30fb\u3069\u306e\u3088\u3046\u306a\u5185\u5bb9\u3067\u63d0\u6848\u3092\u53d7\u3051\u3001\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u53d7\u6ce8\u306b\u81f3\u3063\u305f\u304b\u3092\u8a73\u7d30\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30c4\u30fc\u30eb\u4e0a\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8ca9\u58f2\u5b9f\u7e3e\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u9867\u5ba2\u3054\u3068\u306e\u8cfc\u5165\u5c65\u6b74\u3068\u91d1\u984d\u306e\u8a18\u9332<\/li>\n<li>\u62c5\u5f53\u8005\u5225\u30fb\u5546\u8ac7\u5225\u306e\u6210\u7d04\u7387\u306e\u78ba\u8a8d<\/li>\n<li>\u5404\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u6d41\u5165\u3057\u305f\u9867\u5ba2\u306e\u53d7\u6ce8\u7387\u306e\u6bd4\u8f03\u3068\u50be\u5411\u5206\u6790<\/li>\n<\/ul>\n<p>\u8ca9\u58f2\u6d3b\u52d5\u306e\u5168\u4f53\u50cf\u3068\u30c1\u30e3\u30cd\u30eb\u306e\u6210\u679c\u3092\u30af\u30ed\u30b9\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u6226\u7565\u4e0a\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3084\u6539\u5584\u70b9\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>Mazrica\u304c\u63d0\u4f9b\u3059\u308b\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\u300cMazrica Sales\u300d\u3067\u306f\u3001\u8ab0\u3067\u3082\u76f4\u611f\u7684\u306b\u4f7f\u3048\u308b\u753b\u9762\u8a2d\u8a08\u3068\u73fe\u5834\u5b9a\u7740\u7387\u306e\u9ad8\u3044\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u5f93\u6765\u306eSFA\u3068\u6bd4\u3079\u3066\u6210\u679c\u5275\u51fa\u307e\u3067\u306e\u30b9\u30d4\u30fc\u30c9\u304c\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b<\/p>\n<ul>\n<li><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sfa\/what-is-sfa\">SFA\u3068\u306f\uff1fCRM\u30fbMA\u3068\u306e\u9055\u3044\u306f\uff1f\u610f\u5473\u30fb\u5f79\u5272\u30fb\u4e3b\u306a\u6a5f\u80fd\u3092\u5fb9\u5e95\u89e3\u8aac<\/a><\/li>\n<li><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/crm\/what-is-a-crm\">CRM\u3068\u306f\uff1f\u610f\u5473\u3084\u6a5f\u80fd\u30fb\u304a\u3059\u3059\u3081\u306e\u9867\u5ba2\u7ba1\u7406\u30c4\u30fc\u30eb\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/li>\n<\/ul>\n<h3>\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u7528\u3044\u305f\u8ca9\u58f2\u7d4c\u8def\u306e\u691c\u8a3c<\/h3>\n<p><a href=\"https:\/\/mazrica.com\/product\/mazrica-target\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-559962 aligncenter\" src=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/2019\/10\/img-1-1024x576.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2019\/10\/img-1-1024x576.jpg 1024w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2019\/10\/img-1-300x169.jpg 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2019\/10\/img-1-768x432.jpg 768w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2019\/10\/img-1-1536x864.jpg 1536w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2019\/10\/img-1.jpg 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>\u8ca9\u58f2\u6226\u7565\u306e\u691c\u8a3c\u3084\u6539\u5584\u3092\u9032\u3081\u308b\u969b\u3001\u81ea\u793e\u306e\u8ca9\u58f2\u5b9f\u7e3e\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u306a\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u6226\u7565\u306e\u7cbe\u5ea6\u3092\u3055\u3089\u306b\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u5e02\u5834\u3084\u9867\u5ba2\u306b\u95a2\u3059\u308b\u5916\u90e8\u60c5\u5831\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u5f79\u7acb\u3064\u306e\u304c\u3001\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3059\u3002<\/p>\n<p>\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306f\u3001\u81ea\u793e\u306eSFA\/CRM\u30c7\u30fc\u30bf\u3068\u5916\u90e8\u306e\u8c4a\u5bcc\u306a\u4f01\u696d\u60c5\u5831\uff08\u4f01\u696d\u306e\u4e8b\u696d\u5185\u5bb9\u3001\u7d44\u7e54\u60c5\u5831\u3001Web\u516c\u958b\u30c7\u30fc\u30bf\u306a\u3069\uff09\u3092\u7d71\u5408\u3059\u308b\u30c7\u30fc\u30bf\u57fa\u76e4\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u8ca9\u58f2\u5b9f\u7e3e\u30c7\u30fc\u30bf\uff08\u4f8b\uff1a\u7279\u5b9a\u306e\u696d\u754c\u3078\u306e\u8ca9\u58f2\u7387\uff09\u306b\u5bfe\u3057\u3001\u305d\u306e\u696d\u754c\u306e\u5e02\u5834\u52d5\u5411\u3084\u6210\u9577\u6027\u3068\u3044\u3063\u305f\u5916\u90e8\u60c5\u5831\u3092\u30af\u30ed\u30b9\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u5358\u306b\u58f2\u308c\u3066\u3044\u308b\/\u58f2\u308c\u3066\u3044\u306a\u3044\u3060\u3051\u3067\u306a\u304f\u5e02\u5834\u306e\u3069\u3053\u306b\u30c1\u30e3\u30f3\u30b9\u304c\u3042\u308a\u3001\u3069\u3053\u306b\u8ab2\u984c\u304c\u3042\u308b\u306e\u3092\u5ba2\u89b3\u7684\u306b\u691c\u8a3c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5f0a\u793e\u304c\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u300cMazrica Target\u300d\u306f\u3001SFA\/CRM\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u904e\u53bb\u306e\u5b9f\u7e3e\u691c\u8a3c\u304b\u3089\u672a\u6765\u306e\u6226\u7565\u7acb\u6848\u307e\u3067\u3092\u4e00\u6c17\u901a\u8cab\u3067\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n<p>AI\u304c\u512a\u5148\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3092\u81ea\u52d5\u3067\u62bd\u51fa\u3057\u3001\u305d\u306e\u4f01\u696d\u306b\u5408\u308f\u305b\u305f\u4f01\u696d\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3084\u63d0\u6848\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u77ac\u6642\u306b\u751f\u6210\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u8ca9\u58f2\u6226\u7565\u306e\u691c\u8a3c\u7d50\u679c\u3092\u3001\u7d4c\u9a13\u3084\u52d8\u306b\u983c\u3089\u305a\u3001\u8ab0\u3067\u3082\u518d\u73fe\u3067\u304d\u308b\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u843d\u3068\u3057\u8fbc\u3080\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u6226\u7565\u306e\u7cbe\u5ea6\u3068\u5b9f\u884c\u30b9\u30d4\u30fc\u30c9\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n<p><a id=\"mazrica-target-serviceguide\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/mazrica-target-serviceguide\" target=\"_blank\" rel=\"noopener\"><strong>\u25b6\ufe0e\u25b6\ufe0e\u8ca9\u58f2\u6226\u7565\u306e\u7acb\u6848\u306b\u5f79\u7acb\u3064\u300cMazrica Target\u300d\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089\u304b\u3089<\/strong><\/a><\/p>\n<h2 data-path-to-node=\"12,0\"><b>\u8ca9\u58f2\u6226\u7565\u304c\u300c\u7d75\u306b\u63cf\u3044\u305f\u9905\u300d\u306b\u306a\u308b3\u3064\u306e\u5171\u901a\u70b9<\/b><\/h2>\n<ol start=\"1\" data-path-to-node=\"12,1\">\n<li>\n<p data-path-to-node=\"12,1,0,0\"><b>\u73fe\u5834\uff08\u55b6\u696d\uff09\u306e\u58f0\u304c\u53cd\u6620\u3055\u308c\u3066\u3044\u306a\u3044:<\/b> \u7d4c\u55b6\u5c64\u3060\u3051\u3067\u6c7a\u3081\u305f\u6226\u7565\u306f\u3001\u73fe\u5834\u306e\u7d0d\u5f97\u611f\u304c\u4f4e\u304f\u5f62\u9ab8\u5316\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,1,1,0\"><b>\u6307\u6a19\uff08KPI\uff09\u304c\u66d6\u6627:<\/b> \u300c\u58f2\u4e0a\u76ee\u6a19\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3078\u306e\u63a5\u89e6\u6570\u300d\u306a\u3069\u3001\u30d7\u30ed\u30bb\u30b9\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,1,2,0\"><b>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u4e0d\u8db3:<\/b> \u904e\u53bb\u306e\u5931\u6ce8\u7406\u7531\u3084\u6210\u529f\u30d1\u30bf\u30fc\u30f3\u3092\u7121\u8996\u3057\u3066\u6226\u7565\u3092\u7acb\u3066\u308b\u3068\u3001\u540c\u3058\u5931\u6557\u3092\u7e70\u308a\u8fd4\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ol>\n<h2><b>\u8ca9\u58f2\u6226\u7565\u306e\u5206\u6790\u304b\u3089\u52b9\u679c\u6e2c\u5b9a\u307e\u3067SFA\u306b\u304a\u307e\u304b\u305b<\/b><\/h2>\n<p>\u8ca9\u58f2\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u73fe\u72b6\u306e\u628a\u63e1\u304b\u3089\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u8a08\u3001\u65bd\u7b56\u7acb\u6848\u3001\u52b9\u679c\u691c\u8a3c\u306b\u81f3\u308b\u307e\u3067\u3001\u4e00\u8cab\u3057\u305f\u30d7\u30ed\u30bb\u30b9\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30da\u30eb\u30bd\u30ca\u3084STP\u306a\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7528\u3044\u3066\u6226\u7565\u3092\u7acb\u3066\u3001KPI\u306b\u57fa\u3065\u3044\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3057\u3001\u6210\u679c\u3092SFA\u3084MA\u30c4\u30fc\u30eb\u3067\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u521d\u3081\u3066\u300c\u58f2\u308c\u308b\u4ed5\u7d44\u307f\u300d\u304c\u69cb\u7bc9\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u52b9\u679c\u6e2c\u5b9a\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406\u3068\u53ef\u8996\u5316\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<br \/>\n\u55b6\u696d\u6d3b\u52d5\u3068\u6210\u679c\u3092\u30c7\u30fc\u30bf\u3067\u3064\u306a\u3052\u3001\u6b21\u306e\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u30b9\u30e0\u30fc\u30ba\u306b\u3064\u306a\u3052\u308b\u306b\u306f\u3001\u73fe\u5834\u3067\u4f7f\u3044\u3084\u3059\u304f\u3001\u304b\u3064\u6226\u7565\u8a2d\u8a08\u307e\u3067\u30ab\u30d0\u30fc\u3067\u304d\u308bSFA\u306e\u6d3b\u7528\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/product-senses.mazrica.com\/\" target=\"_blank\" rel=\"noopener\">Mazrica Sales<\/a>\u306f\u3001\u521d\u3081\u3066\u306e\u5c0e\u5165\u3067\u3082\u5b89\u5fc3\u3057\u3066\u4f7f\u3048\u308b\u76f4\u611f\u7684\u306a\u64cd\u4f5c\u6027\u3068\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u8a2d\u8a08\u601d\u60f3\u3067\u3001\u591a\u304f\u306e\u4f01\u696d\u306e\u55b6\u696d\u6226\u7565\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>KPI\u7ba1\u7406\u30fb\u5546\u8ac7\u7ba1\u7406\u30fb\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u3092\u901a\u3058\u3066\u3001\u6226\u7565\u3068\u73fe\u5834\u3092\u30c7\u30fc\u30bf\u3067\u3064\u306a\u304e\u3001\u58f2\u4e0a\u306e\u518d\u73fe\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u8ca9\u58f2\u6226\u7565\u306e\u7acb\u6848\u304b\u3089\u5b9f\u884c\u3001\u6539\u5584\u307e\u3067\u3092\u4e00\u8cab\u3057\u3066\u5f37\u5316\u3057\u305f\u3044\u65b9\u306f\u3001\u4ee5\u4e0b\u3088\u308a\u88fd\u54c1\u8cc7\u6599\u3092\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/product-senses.mazrica.com\/\" target=\"_blank\" rel=\"noopener\"><b>\u25b6\ufe0eMazrica Sales\u88fd\u54c1\u30da\u30fc\u30b8\u306f\u3053\u3061\u3089<\/b><\/a><\/p>\n<p><a href=\"https:\/\/product-senses.mazrica.com\/feature\/\" target=\"_blank\" rel=\"noopener\"><b>\u25b6\ufe0eMazrica Sales\u4e3b\u8981\u6a5f\u80fd\u30da\u30fc\u30b8\u306f\u3053\u3061\u3089<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u512a\u308c\u305f\u5546\u54c1\u306a\u306e\u306b\u3001\u601d\u3046\u3088\u3046\u306b\u30b7\u30a7\u30a2\u304c\u4f38\u3073\u306a\u3044\u300d \u300c\u6226\u7565\u306f\u7acb\u3066\u305f\u304c\u3001\u73fe\u5834\u306e\u52d5\u304d\u3068\u4e56\u96e2\u3057\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u300d \u3053\u306e\u3088\u3046\u306b\u304a\u60a9\u307f\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f \u8ca9\u58f2\u6226\u7565\u3068\u306f\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3067\u300c\u8ab0\u306b\u30fb\u4f55\u3092\u30fb\u3069\u3046\u5c4a\u3051\u308b\u304b\u300d\u3092\u6700\u9069\u5316\u3057\u3001\u6700\u5c0f\u306e\u30b3\u30b9\u30c8\u3067\u6700\u5927\u306e\u5229\u76ca\u3092\u751f[&hellip;]<\/p>\n","protected":false},"featured_media":14103,"template":"","meta":{"_acf_changed":false,"footnotes":""},"senseslab_category":[45],"senseslab_tag":[128],"class_list":["post-14102","senseslab","type-senseslab","status-publish","has-post-thumbnail","hentry","senseslab_category-sales","senseslab_tag-business-terms"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/14102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab"}],"about":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/types\/senseslab"}],"version-history":[{"count":0,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab\/14102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media\/14103"}],"wp:attachment":[{"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/media?parent=14102"}],"wp:term":[{"taxonomy":"senseslab_category","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_category?post=14102"},{"taxonomy":"senseslab_tag","embeddable":true,"href":"https:\/\/mazrica.com\/product\/wp-json\/wp\/v2\/senseslab_tag?post=14102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}