{"id":118326,"date":"2022-08-05T15:32:11","date_gmt":"2022-08-05T06:32:11","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=118326"},"modified":"2022-08-05T15:32:11","modified_gmt":"2022-08-05T06:32:11","slug":"about-kpi-management","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/tips\/about-kpi-management","title":{"rendered":"KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3068\u306f\uff1f\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306e\u5b9f\u884c\u624b\u9806\u3068\u4e8b\u4f8b3\u9078\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u30d3\u30b8\u30cd\u30b9\u3067\u6700\u7d42\u7684\u306a\u7d4c\u55b6\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001KPI\u306f\u91cd\u8981\u306a\u8a55\u4fa1\u6307\u6a19\u3067\u3059\u3002<br \/>\n\u307e\u305f\u5f93\u696d\u54e1\u4e00\u4eba\u3072\u3068\u308a\u306bKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u7dad\u6301\u3084\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u306a\u3069\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001KPI\u3092\u9069\u5207\u306b\u7ba1\u7406\u3059\u308bKPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306fKPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u6982\u8981\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u305f\u4e0a\u3067\u3001KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u65b9\u6cd5\u3084\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<br \/>\nKPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u53d6\u308a\u5165\u308c\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u7d44\u7e54\u306f\u3001\u305c\u3072\u3054\u53c2\u8003\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a id=\"banner\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/ebook-kpi-management\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2024\/10\/about-kpi-management-1.webp\" alt=\"\" width=\"960\" height=\"300\" \/><\/a><\/p>\n<p data-start=\"205\" data-end=\"218\"><strong>\u3053\u306e\u8a18\u4e8b\u3067\u308f\u304b\u308b\u3053\u3068<\/strong><\/p>\n<ul data-start=\"220\" data-end=\"364\">\n<li data-start=\"220\" data-end=\"248\">\n<p data-start=\"222\" data-end=\"248\">kpi\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u3068\u76ee\u7684<\/p>\n<\/li>\n<li data-start=\"249\" data-end=\"278\">\n<p data-start=\"251\" data-end=\"278\">KPI\u3068KGI\u30fbOKR\u306a\u3069\u4ed6\u306e\u6307\u6a19\u3068\u306e\u9055\u3044<\/p>\n<\/li>\n<li data-start=\"279\" data-end=\"308\">\n<p data-start=\"281\" data-end=\"308\">\u52b9\u679c\u7684\u306akpi\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u8a2d\u8a08\u30fb\u904b\u7528\u624b\u9806<\/p>\n<\/li>\n<li data-start=\"309\" data-end=\"335\">\n<p data-start=\"311\" data-end=\"335\">\u4f01\u696d\u304c\u9665\u308a\u3084\u3059\u3044\u5931\u6557\u4f8b\u3068\u6539\u5584\u30dd\u30a4\u30f3\u30c8<\/p>\n<\/li>\n<li data-start=\"336\" data-end=\"364\">\n<p data-start=\"338\" data-end=\"364\">\u6210\u529f\u3057\u3066\u3044\u308b\u4f01\u696d\u306ekpi\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u4e8b\u4f8b<\/p>\n<\/li>\n<\/ul>\n<h2>KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3068\u306f<\/h2>\n<p>KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3068\u306f\u3001\u9069\u5207\u306bKPI\u3092\u8a2d\u5b9a\u3057\u3066\u76ee\u6a19\u9054\u6210\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7ba1\u7406\u3059\u308b\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>KPI\u306f\u8a2d\u5b9a\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u5148\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u65bd\u7b56\u306b\u843d\u3068\u3057\u8fbc\u3080\u3053\u3068\u3067\u3001\u5927\u304d\u306a\u6210\u679c\u3092\u751f\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>KPI\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u3001\u76ee\u6a19\u306e\u9054\u6210\u5ea6\u3092\u6e2c\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u671f\u9650\u304e\u308a\u304e\u308a\u306b\u306a\u3063\u305f\u3068\u304d\u306b\u76ee\u6a19\u5024\u3068\u306e\u30ae\u30e3\u30c3\u30d7\u304c\u751f\u3058\u3066\u3057\u307e\u3046\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081KPI\u3092\u8a2d\u5b9a\u3057\u3066\u9032\u6357\u72b6\u6cc1\u3092\u7ba1\u7406\u3057\u3001\u78ba\u5b9f\u306b\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059<\/p>\n<p><a id=\"ebook-kpi-management\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/ebook-kpi-management\" target=\"_blank\" rel=\"noopener\"><b>\u25b6\u25b6\u3010\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3011\u201d\u6b63\u3057\u3044KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u201d\u306e\u5b9f\u8df5\u624b\u9806\u306e\u89e3\u8aac\u66f8\u306f\u3053\u3061\u3089<\/b><\/a><\/p>\n<h3 data-start=\"662\" data-end=\"672\">KPI\u306e\u5b9a\u7fa9<\/h3>\n<p data-start=\"674\" data-end=\"786\">KPI\uff08Key Performance Indicator\uff09\u3068\u306f\u3001\u6700\u7d42\u76ee\u6a19\uff08KGI\uff09\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u4e2d\u9593\u6307\u6a19\u306e\u3053\u3068\u3002<br data-start=\"732\" data-end=\"735\" \/>\u55b6\u696d\u3067\u3044\u3048\u3070\u300c\u53d7\u6ce8\u4ef6\u6570\uff08KGI\uff09\u300d\u306b\u5bfe\u3057\u3066\u3001\u300c\u5546\u8ac7\u6570\u300d\u300c\u30a2\u30dd\u53d6\u5f97\u6570\u300d\u300c\u63d0\u6848\u6570\u300d\u306a\u3069\u304cKPI\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3 data-start=\"788\" data-end=\"804\">kpi\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u76ee\u7684<\/h3>\n<p data-start=\"806\" data-end=\"906\">kpi\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u76ee\u7684\u306f\u3001<strong data-start=\"820\" data-end=\"857\">\u7d44\u7e54\u5168\u4f53\u306e\u76ee\u6a19\u3092\u500b\u4eba\u30ec\u30d9\u30eb\u306b\u307e\u3067\u843d\u3068\u3057\u8fbc\u307f\u3001\u884c\u52d5\u306e\u4e00\u8cab\u6027\u3092\u4fdd\u3064\u3053\u3068<\/strong>\u3002<br data-start=\"858\" data-end=\"861\" \/>\u76ee\u6a19\u3068\u5b9f\u7e3e\u3092\u5b9a\u91cf\u7684\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u8ab2\u984c\u3092\u65e9\u671f\u306b\u767a\u898b\u3057\u3001\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u30b5\u30a4\u30af\u30eb\u3092\u4f5c\u308a\u307e\u3059\u3002<\/p>\n<hr data-start=\"908\" data-end=\"911\" \/>\n<h2 data-start=\"913\" data-end=\"937\">kpi\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3068OKR\u30fbKGI\u3068\u306e\u9055\u3044<\/h2>\n<div>\n<table style=\"width: 100%; border-collapse: collapse;\" border=\"1\">\n<thead>\n<tr data-start=\"939\" data-end=\"959\">\n<th data-start=\"939\" data-end=\"944\" data-col-size=\"sm\">\u6307\u6a19<\/th>\n<th data-start=\"944\" data-end=\"949\" data-col-size=\"sm\">\u610f\u5473<\/th>\n<th data-start=\"949\" data-end=\"959\" data-col-size=\"sm\">\u4e3b\u306a\u6d3b\u7528\u76ee\u7684<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"993\" data-end=\"1137\">\n<tr data-start=\"993\" data-end=\"1035\">\n<td data-start=\"993\" data-end=\"999\" data-col-size=\"sm\">KGI<\/td>\n<td data-start=\"999\" data-end=\"1019\" data-col-size=\"sm\">\u6700\u7d42\u7684\u306a\u6210\u679c\u76ee\u6a19\uff08\u4f8b\uff1a\u58f2\u4e0a1\u5104\u5186\uff09<\/td>\n<td data-start=\"1019\" data-end=\"1035\" data-col-size=\"sm\">\u7d44\u7e54\u306e\u30b4\u30fc\u30eb\u3092\u660e\u78ba\u5316\u3059\u308b<\/td>\n<\/tr>\n<tr data-start=\"1036\" data-end=\"1086\">\n<td data-start=\"1036\" data-end=\"1042\" data-col-size=\"sm\">KPI<\/td>\n<td data-start=\"1042\" data-end=\"1069\" data-col-size=\"sm\">KGI\u9054\u6210\u306e\u305f\u3081\u306e\u4e2d\u9593\u6307\u6a19\uff08\u4f8b\uff1a\u5546\u8ac7\u6570200\u4ef6\uff09<\/td>\n<td data-start=\"1069\" data-end=\"1086\" data-col-size=\"sm\">\u6210\u679c\u307e\u3067\u306e\u9032\u6357\u3092\u6570\u5024\u3067\u7ba1\u7406<\/td>\n<\/tr>\n<tr data-start=\"1087\" data-end=\"1137\">\n<td data-start=\"1087\" data-end=\"1093\" data-col-size=\"sm\">OKR<\/td>\n<td data-start=\"1093\" data-end=\"1121\" data-col-size=\"sm\">\u300c\u76ee\u6a19\u3068\u6210\u679c\u300d\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u624b\u6cd5<\/td>\n<td data-start=\"1121\" data-end=\"1137\" data-col-size=\"sm\">\u30c1\u30fc\u30e0\u3084\u500b\u4eba\u306e\u6311\u6226\u3092\u4fc3\u3059<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p data-start=\"1139\" data-end=\"1195\">kpi\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306f\u3053\u308c\u3089\u306e\u4e2d\u3067\u3082\u3001<strong data-start=\"1157\" data-end=\"1186\">\u73fe\u5834\u306e\u5177\u4f53\u7684\u884c\u52d5\u3092\u6570\u5024\u3067\u7ba1\u7406\u30fb\u6539\u5584\u3059\u308b\u5b9f\u8df5\u7684\u306a\u624b\u6cd5<\/strong>\u3068\u3057\u3066\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n<h3>KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u5f79\u7acb\u3064\u95a2\u9023\u7528\u8a9e<\/h3>\n<p>KGI\u30fbCSF\u30fbKPI\u306f\u3001KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u6982\u5ff5\u3067\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u306e\u610f\u5473\u3068\u95a2\u4fc2\u6027\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>KGI\u3084CSF\u3001KPI\u306f\u76f8\u4e92\u306b\u9023\u52d5\u3057\u3066\u304a\u308a\u3001KPI\u304c\u9054\u6210\u3055\u308c\u308b\u3068CSF\u3092\u6e80\u305f\u3057\u3001\u6700\u7d42\u7684\u306bKGI\u306e\u9054\u6210\u3078\u3068\u7e4b\u304c\u308b\u69cb\u9020\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001CSF\u304c\u9069\u5207\u306b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u3001KPI\u3092\u9054\u6210\u3057\u3066\u3082KGI\u306b\u306f\u5230\u9054\u3067\u304d\u306a\u3044\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u305d\u306e\u305f\u3081\u3001CSF\u306e\u8a2d\u5b9a\u306b\u306f\u3001\u9867\u5ba2\u3084\u7af6\u5408\u5206\u6790\u3001\u30cb\u30fc\u30ba\u306e\u628a\u63e1\u3001\u81ea\u793e\u306e\u8ab2\u984c\u306e\u7279\u5b9a\u3092\u884c\u3044\u3001\u73fe\u5b9f\u7684\u304b\u3064\u9054\u6210\u53ef\u80fd\u306a\u8981\u7d20\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h4>KGI\uff08Key Goal Indicator: \u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09<\/h4>\n<p>KGI\u306f\u3001\u6700\u7d42\u7684\u306b\u9054\u6210\u3059\u3079\u304d\u76ee\u6a19\u3092\u6570\u5024\u3067\u793a\u3059\u3082\u306e\u3067\u3059\u3002\u5177\u4f53\u7684\u306a\u30b4\u30fc\u30eb\u3092\u5b9a\u91cf\u7684\u306b\u6e2c\u5b9a\u3067\u304d\u308b\u5f62\u3067\u8868\u73fe\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u56db\u534a\u671f\u3067\u65b0\u898f\u53d7\u6ce8\u91d1\u984d1,000\u4e07\u5186\u3092\u9054\u6210\u3059\u308b\u300d\u3084\u300c\u5e74\u9593\u5951\u7d04\u7d99\u7d9a\u7387\u309290\uff05\u4ee5\u4e0a\u306b\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3001\u6210\u679c\u306e\u9054\u6210\u5ea6\u5408\u3044\u3092\u660e\u78ba\u306b\u8a55\u4fa1\u3067\u304d\u308b\u6307\u6a19\u3068\u3057\u3066\u8a2d\u5b9a\u3055\u308c\u307e\u3059<\/p>\n<h4>CSF\uff08Critical Success Factor: \u91cd\u8981\u6210\u529f\u8981\u56e0\uff09<\/h4>\n<p>CSF\u306f\u3001KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u3084\u6210\u529f\u8981\u56e0\u3067\u3059\u3002CSF\u306f\u6570\u5024\u3067\u306f\u306a\u304f\u3001\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u306a\u6761\u4ef6\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u300d\u300c\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u6a19\u6e96\u5316\u3092\u5fb9\u5e95\u3059\u308b\u300d\u300c\u793e\u5185\u3067\u306e\u60c5\u5831\u5171\u6709\u4f53\u5236\u3092\u5f37\u5316\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u3066\u53d6\u308a\u7d44\u3080\u3079\u304d\u5177\u4f53\u7684\u306a\u884c\u52d5\u3084\u4ed5\u7d44\u307f\u304cCSF\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p>\n<h4>KPI\uff08Key Performance Indicator: \u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09<\/h4>\n<p>KPI\u306f\u3001CSF\u3092\u6570\u5024\u3067\u8868\u3057\u305f\u6307\u6a19\u3067\u3042\u308a\u3001CSF\u306b\u57fa\u3065\u3044\u3066\u9054\u6210\u3059\u3079\u304d\u76ee\u6a19\u5024\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u9031\u306b10\u4ef6\u306e\u65b0\u898f\u5546\u8ac7\u3092\u8a2d\u5b9a\u3059\u308b\u300d\u300c\u521d\u56de\u63a5\u89e6\u304b\u3089\u63d0\u6848\u307e\u3067\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u30925\u55b6\u696d\u65e5\u4ee5\u5185\u306b\u77ed\u7e2e\u3059\u308b\u300d\u300c\u55b6\u696d\u5831\u544a\u306e\u63d0\u51fa\u7387\u3092100\uff05\u306b\u4fdd\u3064\u300d\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3001\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u306e\u9032\u6357\u3084\u8cea\u3092\u5b9a\u91cf\u7684\u306b\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u76ee\u5b89\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/management\/kpi\" target=\"_blank\" rel=\"noopener\">\u55b6\u696d\u306eKPI\u3068\u306f\uff1f\u8a2d\u5b9a\u65b9\u6cd5\u3084\u6307\u6a19\u4f8b\u30fbKGI\u3068\u306e\u9055\u3044\u3092\u7c21\u5358\u306b\u89e3\u8aac<\/a><\/p>\n<h2>KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u304c\u5fc5\u8981\u3068\u3055\u308c\u308b\u80cc\u666f<\/h2>\n<p>KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306f\u306a\u305c\u5fc5\u8981\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u5fc5\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u80cc\u666f\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u7406\u7531\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306e\u5909\u5316\u304c\u901f\u304f\u8907\u96d1\u5316\u3057\u3066\u3044\u308b<\/h3>\n<p>\u3044\u304b\u306a\u308b\u6642\u4ee3\u3067\u3082\u3001\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306f\u5e38\u306b\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u8fd1\u5e74\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u3084\u30b3\u30ed\u30ca\u798d\u306e\u5f71\u97ff\u306b\u3088\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306e\u5909\u5316\u306f\u3081\u307e\u3050\u308b\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u4fa1\u5024\u89b3\u306e\u591a\u69d8\u5316\u306b\u4f34\u3044\u3001\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3082\u8907\u96d1\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5909\u5316\u306e\u591a\u3044\u73fe\u4ee3\u3067\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u76ee\u6a19\u5024\u3092\u9054\u6210\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3082\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u8ecc\u9053\u4fee\u6b63\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3053\u3067\u81ea\u5206\u305f\u3061\u304c\u7f6e\u304b\u308c\u3066\u3044\u308b\u7acb\u3061\u4f4d\u7f6e\u3092\u628a\u63e1\u3057\u3066\u3001\u901f\u3084\u304b\u306b\u8ecc\u9053\u4fee\u6b63\u3057\u3066\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u304c\u91cd\u8981\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3>\u751f\u7523\u6027\u5411\u4e0a\u304c\u5fc5\u9808\u3068\u306a\u3063\u3066\u3044\u308b<\/h3>\n<p>KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306f\u751f\u7523\u6027\u5411\u4e0a\u3078\u306e\u5f71\u97ff\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5c11\u5b50\u9ad8\u9f62\u5316\u3092\u80cc\u666f\u306b\u52b4\u50cd\u529b\u4e0d\u8db3\u304c\u6df1\u523b\u5316\u3057\u3066\u304a\u308a\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3067\u751f\u7523\u6027\u3092\u6700\u5927\u5316\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u9069\u5207\u306b\u5206\u914d\u3057\u3066\u751f\u7523\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u73fe\u72b6\u3092\u898b\u3048\u308b\u5316\u3059\u308b\u4ed5\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u884c\u3046\u3053\u3068\u3067\u6210\u679c\u304c\u6570\u5024\u5316\u3055\u308c\u3066\u73fe\u72b6\u304c\u898b\u3048\u308b\u5316\u3057\u3001\u751f\u7523\u6027\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/3points-improve-productivity\" target=\"_blank\" rel=\"noopener\">\u751f\u7523\u6027\u6307\u6a19\u3068\u306f\uff1f\u7b97\u51fa\u624b\u6cd5\u3084\u7a2e\u985e\u30fb\u5411\u4e0a\u306e\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u3092\u89e3\u8aac<\/a><\/p>\n<h3>\u4eba\u6750\u304c\u591a\u69d8\u5316\u3057\u3066\u3044\u308b<\/h3>\n<p>\u4f01\u696d\u3067\u50cd\u304f\u4eba\u6750\u306e\u591a\u69d8\u5316\u306b\u3082\u3001\u9069\u5207\u306aKPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u3088\u308a\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u7537\u5973\u306e\u57a3\u6839\u304c\u306a\u304f\u306a\u308a\u5973\u6027\u304c\u4ed5\u4e8b\u3067\u6d3b\u8e8d\u3059\u308b\u5834\u9762\u304c\u5897\u3048\u3066\u304d\u307e\u3057\u305f\u3002\u307e\u305f\u969c\u304c\u3044\u8005\u3084\u9ad8\u9f62\u8005\u306a\u3069\u3001\u591a\u69d8\u306a\u4eba\u6750\u306e\u96c7\u7528\u3082\u4fc3\u9032\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u4eba\u6750\u304c\u591a\u69d8\u5316\u3059\u308b\u3068\u3001\u975e\u6b63\u898f\u96c7\u7528\u3084\u30c6\u30ec\u30ef\u30fc\u30af\u306a\u3069\u50cd\u304d\u65b9\u3082\u591a\u69d8\u5316\u3057\u3001\u793e\u5185\u306e\u8db3\u4e26\u307f\u304c\u63c3\u3044\u306b\u304f\u304f\u306a\u308b\u8ab2\u984c\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u3088\u308a\u81ea\u793e\u304c\u76ee\u6307\u3059\u3079\u304d\u65b9\u5411\u6027\u3092\u660e\u78ba\u306b\u3057\u3001\u591a\u69d8\u306a\u4eba\u6750\u3092\u6709\u52b9\u6d3b\u7528\u3059\u308b\u4ed5\u7d44\u307f\u4f5c\u308a\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2>KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>\u9069\u5207\u306aKPI\u306e\u8a2d\u5b9a\u3068\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n<h3>\u76ee\u6a19\u3068\u3059\u308b\u6307\u6a19\u304c\u660e\u78ba\u306b\u306a\u308b<\/h3>\n<p>KPI\u306e\u8a2d\u5b9a\u306b\u3088\u308a\u3001\u76ee\u6a19\u304c\u660e\u78ba\u306b\u306a\u308b\u306e\u3067\u81ea\u5206\u304c\u3059\u3079\u304d\u884c\u52d5\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4ed5\u4e8b\u306b\u304a\u3044\u3066\u3001\u4f55\u3092\u76ee\u6a19\u306b\u3059\u308b\u3068\u826f\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u3051\u308c\u3070\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u4e0b\u304c\u308a\u3001\u751f\u7523\u6027\u3082\u4f4e\u4e0b\u3057\u307e\u3059\u3002<br \/>\n\u793e\u5185\u3067\u7d71\u4e00\u3055\u308c\u305f\u76ee\u6a19\u6307\u6a19\u304c\u306a\u3051\u308c\u3070\u3001\u793e\u5185\u306e\u610f\u8b58\u304c\u30d0\u30e9\u30d0\u30e9\u306b\u306a\u308a\u8db3\u4e26\u307f\u304c\u63c3\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3057\u3066\u81ea\u5206\u304c\u3069\u308c\u3060\u3051\u76ee\u6a19\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u304b\u3082\u53ef\u8996\u5316\u3055\u308c\u308b\u305f\u3081\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3082\u5411\u4e0a\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u793e\u5185\u3067\u76ee\u6307\u3059\u3079\u304d\u65b9\u5411\u6027\u3082\u660e\u78ba\u306b\u306a\u308b\u306e\u3067\u3001\u793e\u5185\u306e\u610f\u8b58\u304c\u7d71\u4e00\u3055\u308c\u308b\u52b9\u679c\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/knowledge\/sales-goal-setting\">\u58f2\u4e0a\u76ee\u6a19\u306e\u6b63\u3057\u3044\u7acb\u3066\u65b9\u3068\u306f\uff1f\u58f2\u4e0a\u76ee\u6a19\u304c\u672a\u9054\u6210\u306b\u306a\u308b\u539f\u56e0\u30683\u3064\u306e\u65bd\u7b56<\/a><\/p>\n<h3>\u8a55\u4fa1\u57fa\u6e96\u3092\u7d71\u4e00\u5316\u3067\u304d\u308b<\/h3>\n<p>KPI\u306f\u5b9a\u91cf\u7684\u306b\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u3001\u6570\u5024\u3067\u6e2c\u308c\u308b\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5f93\u696d\u54e1\u306e\u6210\u679c\u3092\u4e00\u5b9a\u306e\u6570\u5024\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070KPI\u3067\u4e00\u4eba\u3072\u3068\u308a\u306e\u6708\u9593\u5546\u8ac7\u6570\u3092\u5b9a\u3081\u3066\u3044\u308b\u5834\u5408\u3001\u8ab0\u304cKPI\u3092\u9054\u6210\u3067\u304d\u3066\u3044\u308b\u304b\u304c\u4e00\u76ee\u3067\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4e0a\u53f8\u306f\u516c\u5e73\u306a\u8996\u70b9\u3067\u8a55\u4fa1\u3067\u304d\u308b\u305f\u3081\u3001\u5f93\u696d\u54e1\u3082\u8a55\u4fa1\u306b\u5bfe\u3059\u308b\u4e0d\u6e80\u304c\u751f\u307e\u308c\u306b\u304f\u304f\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u7dad\u6301\u3057\u3066\u696d\u52d9\u306b\u3042\u305f\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sales\/evaluating-sales-person\" target=\"_blank\" rel=\"noopener\">\u55b6\u696d\u30d1\u30fc\u30bd\u30f3\u306e\u9069\u5207\u306a\u8a55\u4fa1\u3068\u306f\uff1f\u55b6\u696d\u529b\u3092\u5411\u4e0a\u3055\u305b\u308b\u8a55\u4fa1\u57fa\u6e96\u30fb\u8a55\u4fa1\u9805\u76ee\u3092\u89e3\u8aac<\/a><\/p>\n<h3>\u7d44\u7e54\u30fb\u500b\u4eba\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b<\/h3>\n<p>KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u3088\u308a\u3001\u7d44\u7e54\u3084\u500b\u4eba\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u30a2\u30c3\u30d7\u304c\u671f\u5f85\u3067\u304d\u308b\u70b9\u3082\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u76ee\u6307\u3059\u3079\u304d\u65b9\u5411\u6027\u304cKPI\u3068\u3044\u3046\u5177\u4f53\u7684\u306a\u6307\u6a19\u3067\u5b9a\u3081\u3089\u308c\u308b\u305f\u3081\u3001\u7d44\u7e54\u3068\u3057\u3066\u3069\u3046\u52d5\u304f\u3079\u304d\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u4f55\u304b\u554f\u984c\u304c\u8d77\u304d\u3066\u3082\u3001\u5177\u4f53\u7684\u306aKPI\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u539f\u56e0\u7a76\u660e\u304c\u30b9\u30d4\u30fc\u30c7\u30a3\u306b\u306a\u308a\u7d44\u7e54\u5168\u4f53\u3067\u6539\u5584\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u307e\u305fKPI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u81ea\u5206\u304c\u4f55\u3092\u3059\u3079\u304d\u304b\u3001\u81ea\u5206\u306b\u306f\u4f55\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u304b\u3068\u3044\u3063\u305f\u8996\u70b9\u3067\u696d\u52d9\u306b\u53d6\u308a\u7d44\u3081\u307e\u3059\u3002<\/p>\n<p>\u81ea\u5206\u306e\u5f37\u307f\u30fb\u5f31\u307f\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u3088\u3046\u3068\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u30a2\u30c3\u30d7\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3084\u3059\u304f\u306a\u308b<\/h3>\n<p>KPI\u306f\u30b4\u30fc\u30eb\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u4e2d\u9593\u76ee\u6a19\u306a\u306e\u3067\u3001\u5b9a\u671f\u7684\u306bKPI\u3092\u6e2c\u5b9a\u3057\u3066\u632f\u308a\u8fd4\u308b\u3053\u3068\u3067\u3001\u3053\u307e\u3081\u306b\u8ecc\u9053\u4fee\u6b63\u3092\u3057\u306a\u304c\u3089\u30b4\u30fc\u30eb\u307e\u3067\u9032\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>KPI\u304c\u9054\u6210\u3067\u304d\u3066\u3044\u306a\u3044\u3068\u3001\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u3082\u9054\u6210\u3067\u304d\u306a\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u305d\u3053\u3067\u5bfe\u7b56\u3092\u7acb\u3066\u3066\u6539\u5584\u3057\u3066\u3044\u304f\u3068\u3001\u30b4\u30fc\u30eb\u9054\u6210\u306b\u8fd1\u3065\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9KPI\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u3001\u30b4\u30fc\u30eb\u307e\u3067\u306e\u9054\u6210\u72b6\u6cc1\u304c\u628a\u63e1\u3067\u304d\u307e\u305b\u3093\u3002PDCA\u3092\u56de\u305b\u306a\u3044\u306e\u3067\u3001\u6700\u7d42\u7684\u306b\u30b4\u30fc\u30eb\u3092\u9054\u6210\u3067\u304d\u306a\u304b\u3063\u305f\u3068\u306a\u308a\u304b\u306d\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/knowledge\/pdca-example\" target=\"_blank\" rel=\"noopener\">PDCA\u30b5\u30a4\u30af\u30eb\u3068\u306f\uff1fPDCA\u30b5\u30a4\u30af\u30eb\u3092\u52b9\u7387\u7684\u306b\u56de\u30593\u3064\u306e\u30b3\u30c4\u3092\u7d39\u4ecb<\/a><\/p>\n<h2>KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u5b9f\u884c\u624b\u9806<\/h2>\n<p>\u6b21\u306f\u3001KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u5b9f\u884c\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u3084\u308a\u65b9\u306b\u6cbf\u3063\u3066KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6210\u529f\u306b\u8fd1\u3065\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<ol>\n<li>KGI\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n<li>KGI\uff08\u76ee\u6a19\uff09\u3068\u73fe\u72b6\u3068\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u628a\u63e1\u3059\u308b<\/li>\n<li>\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u89e3\u6c7a\u7b56\u30fb\u6226\u7565\uff08CSF\uff09\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n<li>KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n<li>\u8a2d\u5b9a\u3057\u305fKPI\u30fbKGI\u3092\u518d\u7cbe\u67fb\u3059\u308b<\/li>\n<li>PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3001\u7d99\u7d9a\u7684\u306bKPI\u3092\u6539\u5584\u3059\u308b<\/li>\n<\/ol>\n<p><a id=\"ebook-kpi-management\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/ebook-kpi-management\" target=\"_blank\" rel=\"noopener\">\u25b6\ufe0e\u25b6\ufe0e<strong>\u3010\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3011\u6b63\u3057\u3044KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3068\u306f\uff1f\u5b9f\u8df5\u65b9\u6cd5\u3092\u3088\u308a\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089\u304b\u3089<\/strong><\/a><\/p>\n<h3>KGI\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u524d\u306b\u3001\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u306fKGI\uff08Key Goal Indicator\uff1a\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u3068\u8a00\u3044\u307e\u3059\u3002<\/p>\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u307e\u305aKGI\uff08\u6700\u7d42\u76ee\u6a19\uff09\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u3053\u304b\u3089KSF\uff08\u91cd\u8981\u6210\u529f\u8981\u56e0\uff09\u3092\u5c0e\u304d\u51fa\u3057\u3001\u3055\u3089\u306b\u5177\u4f53\u7684\u306a\u884c\u52d5\u6307\u6a19\u3067\u3042\u308bKPI\u3078\u3068\u843d\u3068\u3057\u8fbc\u3093\u3067\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>KGI\u306f\u901a\u5e38\u3001\u58f2\u4e0a\u3084\u5229\u76ca\u3068\u3044\u3063\u305f\u5b9a\u91cf\u7684\u306a\u6307\u6a19\u3067\u8a2d\u5b9a\u3055\u308c\u3001\u4f01\u696d\u306e\u4e2d\u671f\u7d4c\u55b6\u8a08\u753b\u3084\u56db\u534a\u671f\u4e88\u60f3\u306a\u3069\u3001\u4e2d\u9577\u671f\u7684\u306a\u76ee\u6a19\u3092\u57fa\u306b\u5b9a\u3081\u307e\u3059\u3002<\/p>\n<p>\u7d4c\u55b6\u5c64\u304c\u6c7a\u5b9a\u3057\u305fKGI\u304c\u73fe\u5834\u306b\u964d\u308a\u3066\u304d\u305f\u5834\u5408\u306f\u3001\u307e\u305a\u73fe\u72b6\u3068\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/what-is-kgi\">KGI\u3068\u306f\uff1fKPI\u30fbOKR\u3068\u306e\u9055\u3044\u3092\u307e\u3068\u3081\u3066\u89e3\u8aac<\/a><\/p>\n<h3>KGI\uff08\u76ee\u6a19\uff09\u3068\u73fe\u72b6\u3068\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u628a\u63e1\u3059\u308b<\/h3>\n<p>KGI\u3092\u6c7a\u5b9a\u3057\u305f\u5f8c\u306f\u3001\u73fe\u72b6\u306e\u6570\u5024\u3068\u6bd4\u8f03\u3057\u3066\u30ae\u30e3\u30c3\u30d7\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u8a2d\u5b9a\u3057\u305fKGI\u304c\u73fe\u72b6\u304b\u3089\u3069\u306e\u7a0b\u5ea6\u4e56\u96e2\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u76ee\u6a19\u304c\u73fe\u5b9f\u7684\u304b\u3069\u3046\u304b\u3092\u614e\u91cd\u306b\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3042\u307e\u308a\u306b\u3082\u9ad8\u3059\u304e\u308b\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u76ee\u6a19\u304c\u5f62\u9ab8\u5316\u3059\u308b\u6050\u308c\u304c\u3042\u308a\u3001\u9006\u306b\u300c\u9054\u6210\u4e0d\u53ef\u80fd\u3060\u300d\u3068\u5f93\u696d\u54e1\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u4f4e\u4e0b\u3055\u305b\u308b\u539f\u56e0\u306b\u3082\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305f\u3001\u5358\u7d14\u306b\u73fe\u5728\u306e\u6570\u5024\u3068\u6bd4\u8f03\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u666f\u6c17\u5909\u52d5\u3084\u5e02\u5834\u52d5\u5411\u306a\u3069\u3082\u5916\u90e8\u8981\u56e0\u3082\u8003\u616e\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u73fe\u5b9f\u7684\u3067\u7cbe\u5ea6\u306e\u9ad8\u3044\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u89e3\u6c7a\u7b56\u30fb\u6226\u7565\uff08CSF\uff09\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u30ae\u30e3\u30c3\u30d7\u306e\u5927\u304d\u3055\u3092\u628a\u63e1\u3057\u305f\u5f8c\u306f\u3001\u30ae\u30e3\u30c3\u30d7\u3092\u3069\u306e\u3088\u3046\u306b\u57cb\u3081\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u76ee\u6a19\u5024\u3092\u69cb\u6210\u3059\u308b\u8981\u7d20\u3092\u7d30\u304b\u304f\u5206\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5fc5\u8981\u306a\u65bd\u7b56\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u58f2\u4e0a\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30a2\u30dd\u30a4\u30f3\u30c8\u6570\u306e\u5897\u52a0\u3001\u5546\u8ac7\u6570\u306e\u62e1\u5927\u3001\u9867\u5ba2\u5358\u4fa1\u306e\u5411\u4e0a\u3001\u9867\u5ba2\u6570\u306e\u5897\u52a0\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u3092\u6539\u5584\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306bKGI\u3092\u69cb\u6210\u3059\u308b\u8981\u7d20\u3092\u5206\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306b\u6700\u9069\u306a\u6226\u7565\u3084\u65bd\u7b56\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001KGI\u306e\u69cb\u6210\u8981\u7d20\u306e\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u3001CSF\uff08Critical Success Factor\uff1a\u91cd\u8981\u6210\u529f\u8981\u56e0\uff09\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>CSF\u306f\u3001KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u4e0d\u53ef\u6b20\u306a\u6210\u529f\u8981\u56e0\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u58f2\u4e0a\u76ee\u6a19\u306e\u9054\u6210\u306b\u306f\u300c\u65b0\u898f\u9867\u5ba2\u6570\u306e\u5897\u52a0\u300d\u3084\u300c\u9867\u5ba2\u5358\u4fa1\u306e\u5411\u4e0a\u300d\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>CSF\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u53d6\u308a\u7d44\u3080\u3053\u3068\u3067\u3001\u76ee\u6a19\u9054\u6210\u3078\u306e\u9053\u7b4b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>CSF\u3092\u57fa\u306b\u3057\u3066KPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u65b0\u898f\u9867\u5ba2\u6570\u3092\u5897\u3084\u3059\u300d\u305f\u3081\u306eCSF\u3092KPI\u306b\u843d\u3068\u3057\u8fbc\u3080\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5185\u5bb9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30c6\u30ec\u30a2\u30dd\u4ef6\u6570<\/li>\n<li>\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u6570<\/li>\n<li>WEB\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u6570<\/li>\n<li>\u30b5\u30a4\u30c8\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570<\/li>\n<li>\u5546\u8ac7\u4ef6\u6570<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306bCSF\u3092\u3055\u3089\u306b\u5206\u89e3\u3057\u3066\u3001KPI\u3068\u3057\u3066\u5177\u4f53\u7684\u306a\u6570\u5024\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/waht-is-kpi-design\" target=\"_blank\" rel=\"noopener\">KPI\u8a2d\u8a08\u3068\u306f\uff1fBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u4f8b\u3084\u8a2d\u8a08\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac<\/a><\/p>\n<h3>\u8a2d\u5b9a\u3057\u305fKPI\u30fbKGI\u3092\u518d\u7cbe\u67fb\u3059\u308b<\/h3>\n<p>\u8a2d\u5b9a\u3057\u305fKPI\u304c\u9069\u5207\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u306f\u300cKPI\u304c\u73fe\u5b9f\u7684\u306b\u904b\u7528\u53ef\u80fd\u304b\u300d\u300cKPI\u306e\u9054\u6210\u304cKGI\u306e\u5b9f\u73fe\u306b\u76f4\u7d50\u3057\u3066\u3044\u308b\u304b\u300d\u306e2\u3064\u306e\u89b3\u70b9\u304b\u3089\u898b\u76f4\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u4ef6\u6570\u3092\u6708\u306b50\u4ef6\u9054\u6210\u3059\u308b\u300d\u3068\u3044\u3046KPI\u3092\u8a2d\u5b9a\u3057\u305f\u5834\u5408\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u306e\u4eba\u6570\u304c\u4e0d\u8db3\u3057\u3066\u3044\u305f\u308a\u3001\u52b9\u679c\u7684\u306a\u55b6\u696d\u624b\u6cd5\u304c\u78ba\u7acb\u3055\u308c\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u76ee\u6a19\u9054\u6210\u306f\u56f0\u96e3\u3067\u3059 \u3002<\/p>\n<p>\u307e\u305a\u306f\u3001\u55b6\u696d\u4f53\u5236\u306e\u5f37\u5316\u3084\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u6539\u5584\u306a\u3069\u306e\u6e96\u5099\u304c\u5fc5\u8981\u3067\u3042\u308a\u3001KPI\u81ea\u4f53\u306e\u898b\u76f4\u3057\u3082\u691c\u8a0e\u3059\u3079\u304d\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001KPI\u306e\u9054\u6210\u72b6\u6cc1\u3092\u5b9a\u671f\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u74b0\u5883\u304c\u6574\u3063\u3066\u3044\u308b\u304b\u3082\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001CRM\uff08\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09\u3084SFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09\u3092\u6d3b\u7528\u3057\u3066\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u6570\u5024\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u9032\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u5b9f\u884c\u53ef\u80fd\u6027\u3068\u52b9\u679c\u6e2c\u5b9a\u306e\u4ed5\u7d44\u307f\u3092\u4e8b\u524d\u306b\u6574\u3048\u308b\u3053\u3068\u3067\u3001KPI\u3068KGI\u306e\u6574\u5408\u6027\u3092\u78ba\u4fdd\u3057\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u78ba\u5b9f\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3081\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b<\/p>\n<ul>\n<li><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sfa\/what-is-sfa\">SFA\u3068\u306f\uff1fCRM\u30fbMA\u3068\u306e\u9055\u3044\u3084\u9078\u3073\u65b9\u3068\u55b6\u696d\u306e\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u89e3\u8aac<\/a><\/li>\n<li><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sfa\/what-is-a-crm\">CRM\u3068\u306f\uff1f\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3084\u6a5f\u80fd\u3001\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\/\u6d3b\u7528\u4f8b\u3092\u89e3\u8aac<\/a><\/li>\n<\/ul>\n<h3>\u30ae\u30e3\u30c3\u30d7\u306b\u5bfe\u3057\u3066\u306e\u5bfe\u7b56\u3092\u7acb\u3066\u3066\u304a\u304f<\/h3>\n<p>KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u306f\u3001\u9032\u6357\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u8ecc\u9053\u4fee\u6b63\u3082\u542b\u307e\u308c\u307e\u3059\u304c\u3001\u90fd\u5ea6\u305d\u306e\u5834\u3067\u6539\u5584\u7b56\u3092\u691c\u8a0e\u30fb\u5b9f\u884c\u3057\u3066\u3044\u308b\u3068\u3001\u5bfe\u5fdc\u304c\u9045\u308c\u3001\u76ee\u6a19\u672a\u9054\u306b\u3064\u306a\u304c\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u3042\u3089\u304b\u3058\u3081\u60f3\u5b9a\u3055\u308c\u308b\u30ae\u30e3\u30c3\u30d7\u306b\u5bfe\u3059\u308b\u5bfe\u7b56\u3092\u6e96\u5099\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u691c\u8a0e\u306b\u304b\u304b\u308b\u6642\u9593\u3092\u77ed\u7e2e\u3057\u3001\u8fc5\u901f\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u4f53\u5236\u3092\u6574\u3048\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u6708\u9593\u306750\u4ef6\u306e\u5546\u8ac7\u3092\u5b9f\u65bd\u3059\u308b\u300d\u3068\u3044\u3046KPI\u3092\u9031\u3054\u3068\u306b\u5206\u5272\u3057\u30011\u9031\u76ee\u306e\u76ee\u6a19\u309212\u4ef6\u3068\u8a2d\u5b9a\u3057\u3066\u3044\u305f\u5834\u5408\u3001\u9032\u6357\u304c\u9045\u308c\u3066\u3044\u308b\u3068\u5224\u65ad\u3067\u304d\u308b\u57fa\u6e96\u3068\u3057\u3066\u300c1\u9031\u76ee\u306710\u4ef6\u306b\u6e80\u305f\u306a\u3044\u5834\u5408\u306f\u3001\u7fcc\u9031\u306e\u67b6\u96fb\u6570\u3092\u901a\u5e38\u306e1.5\u500d\u306b\u5897\u3084\u3059\u300d\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3001\u5177\u4f53\u7684\u306a\u5bfe\u5fdc\u7b56\u3092\u4e8b\u524d\u306b\u6e96\u5099\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u3059\u3079\u3066\u306e\u60f3\u5b9a\u306b\u5bfe\u3057\u3066\u4e8b\u524d\u5bfe\u7b56\u3092\u7acb\u3066\u308b\u306e\u306f\u73fe\u5b9f\u7684\u3067\u306f\u306a\u3044\u305f\u3081\u3001KPI\u306e\u9054\u6210\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3059\u3068\u8003\u3048\u3089\u308c\u308b\u8981\u56e0\u306b\u7d5e\u3063\u3066\u3001\u512a\u5148\u7684\u306b\u5bfe\u5fdc\u7b56\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<h3>PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3001\u7d99\u7d9a\u7684\u306bKPI\u3092\u6539\u5584\u3059\u308b<\/h3>\n<p>PDCA\uff08Plan-Do-Check-Act\uff09\u30b5\u30a4\u30af\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u8a2d\u5b9a\u3057\u305fKPI\u306e\u9054\u6210\u5ea6\u3092\u5b9a\u671f\u7684\u306b\u8a55\u4fa1\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6539\u5584\u7b56\u3092\u7df4\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>KPI\u3092\u5b9f\u8df5\u2192\u52b9\u679c\u6e2c\u5b9a\u2192\u6539\u5584\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u7d44\u7e54\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3067\u304d\u3001\u6700\u7d42\u7684\u306aKGI\u306e\u9054\u6210\u306b\u8fd1\u3065\u304d\u307e\u3059\u3002<\/p>\n<p>KPI\u306e\u898b\u76f4\u3057\u3068\u6539\u5584\u306f\u3001\u67d4\u8edf\u306b\u5bfe\u5fdc\u3057\u306a\u304c\u3089\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sales\/pdca-cycle-alternative\" target=\"_blank\" rel=\"noopener\">\u55b6\u696d\u6d3b\u52d5\u306e\u4e2d\u3067PDCA\u30b5\u30a4\u30af\u30eb\u304c\u4e0a\u624b\u304f\u56de\u3089\u306a\u3044\u7406\u7531\u3068\u6539\u5584\u65b9\u6cd5<\/a><\/p>\n<h2>\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u55b6\u696d\u306eKPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u4e8b\u4f8b<\/h2>\n<p>\u4f01\u696d\u306e\u58f2\u4e0a\u3092\u652f\u3048\u308b\u55b6\u696d\u7d44\u7e54\u3067\u306f\u3001\u76ee\u6a19\u306e\u58f2\u4e0a\u91d1\u984d\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306bKPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u304c\u7279\u306b\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>SFA\/CRM\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u306e\u300c<strong><a href=\"https:\/\/product-senses.mazrica.com\/\" target=\"_blank\" rel=\"noopener\">Mazrica Sales<\/a><\/strong>\u300d\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u84c4\u7a4d\u3055\u308c\u305f\u55b6\u696d\u60c5\u5831\u304b\u3089<strong>\u76ee\u6a19\u5024\u3068\u73fe\u72b6\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u628a\u63e1\u3067\u304d\u3001\u554f\u984c\u70b9\u3092\u5272\u308a\u51fa\u3057\u3066\u76ee\u6a19\u9054\u6210\u3078\u306e\u7b4b\u9053\u3092\u5c0e\u304d\u51fa\u305b\u307e\u3059<\/strong>\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001<a href=\"https:\/\/product-senses.mazrica.com\/\" target=\"_blank\" rel=\"noopener\">Mazrica Sales<\/a>\u3092\u6d3b\u7528\u3057\u305f\u55b6\u696d\u306eKPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u4e8b\u4f8b\u3068\u3057\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><a id=\"senses-serviceguide-2\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-serviceguide\" target=\"_blank\" rel=\"noopener\"><strong>\u25b6\ufe0e\u25b6\ufe0e\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30ebMazrica Sales\u306e\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599\u306e\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/strong><\/a><\/p>\n<h3>\u30bd\u30fc\u30b7\u30e3\u30eb\u30a4\u30f3\u30af\u30eb\u30fc\u682a\u5f0f\u4f1a\u793e<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2025\/03\/e2f81a3a81bc63f7a4f0377b98378189-3.jpg\" alt=\"\" width=\"640 \" height=\"640\" \/><\/p>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30a4\u30f3\u30af\u30eb\u30fc\u682a\u5f0f\u4f1a\u793e\u306f\u3001\u969c\u304c\u3044\u8005\u30b0\u30eb\u30fc\u30d7\u30db\u30fc\u30e0\u306e\u904b\u55b6\u3092\u5168\u56fd\u306b\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u300c\u4f4f\u307e\u3044\u3067\u56f0\u3063\u3066\u3044\u308b\u969c\u304c\u3044\u8005\u304c\u300e0\u300f\u306e\u793e\u4f1a\u3092\u5275\u308b\u300d\u3053\u3068\u3092\u7406\u5ff5\u306b\u63b2\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u55b6\u696d\u6d3b\u52d5\u306b\u304a\u3044\u3066\u306f\u3001\u884c\u653f\u3084\u533b\u7642\u6a5f\u95a2\u306a\u3069\u3068\u306eBtoB\u7684\u306a\u63a5\u70b9\u3068\u3001\u5165\u5c45\u5e0c\u671b\u8005\u3084\u305d\u306e\u3054\u5bb6\u65cf\u3068\u306eBtoC\u7684\u306a\u3084\u308a\u53d6\u308a\u306e\u4e21\u8ef8\u3067\u5c55\u958b\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u60c5\u5831\u304c\u8907\u6570\u306e\u90e8\u7f72\u3084\u500b\u4eba\u306b\u6563\u5728\u3057\u3001\u5c5e\u4eba\u5316\u3057\u3066\u3044\u305f\u3053\u3068\u304c\u5927\u304d\u306a\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u65e2\u5b58\u306eSFA\/CRM\u306f\u696d\u52d9\u30d5\u30ed\u30fc\u306b\u5408\u308f\u305a\u5b9a\u7740\u305b\u305a\u3001\u6d3b\u52d5\u8a18\u9332\u306f\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3084\u500b\u4eba\u306e\u30e1\u30e2\u306a\u3069\u306b\u5206\u304b\u308c\u3066\u304a\u308a\u3001\u7d71\u4e00\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u7ba1\u7406\u3084KPI\u306e\u4e00\u8cab\u6027\u304c\u6b20\u3051\u3066\u3044\u305f\u306e\u3067\u3059\u3002\u3053\u306e\u8ab2\u984c\u3092\u53d7\u3051\u3001\u540c\u793e\u306fSFA\/CRM\u306e\u5237\u65b0\u3092\u6c7a\u65ad\u3057\u30012023\u5e74\u672b\u3088\u308aMazrica Sales\u306e\u5c0e\u5165\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u5c0e\u5165\u5f8c\u306f\u3001\u3053\u308c\u307e\u3067\u6563\u5728\u3057\u3066\u3044\u305f\u6d3b\u52d5\u8a18\u9332\u3084\u5165\u5c45\u60c5\u5831\u3092Mazrica Sales\u306b\u4e00\u5143\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u9032\u6357\u72b6\u6cc1\u306e\u53ef\u8996\u5316\u3084\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30c7\u30fc\u30bf\u66f4\u65b0\u304c\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002\u8077\u54e1\u304b\u3089\u306f\u300c\u64cd\u4f5c\u304c\u308f\u304b\u308a\u3084\u3059\u3044\u300d\u300c\u6848\u4ef6\u306e\u9032\u6357\u304c\u3059\u3050\u78ba\u8a8d\u3067\u304d\u308b\u300d\u3068\u3044\u3063\u305f\u597d\u8a55\u306e\u58f0\u304c\u5bc4\u305b\u3089\u308c\u3066\u304a\u308a\u3001\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u5c64\u306b\u3068\u3063\u3066\u3082\u72b6\u6cc1\u628a\u63e1\u3084\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u304c\u3057\u3084\u3059\u304f\u306a\u3063\u305f\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n<p>\u540c\u793e\u306f\u4eca\u5f8c\u3001Mazrica Sales\u3092\u6d3b\u7528\u3057\u3001\u500b\u3005\u306e\u52aa\u529b\u304c\u898b\u3048\u308b\u5316\u3055\u308c\u6b63\u3057\u304f\u8a55\u4fa1\u3055\u308c\u308b\u74b0\u5883\u306e\u6574\u5099\u3092\u3055\u3089\u306b\u9032\u3081\u3066\u3044\u304f\u65b9\u91dd\u3067\u3059\u3002<\/p>\n<h3>\u30ab\u30b4\u30e1\u682a\u5f0f\u4f1a\u793e<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2023\/04\/kagome_gazou-1.jpeg\" alt=\"\" width=\"640\" height=\"353\" \/><\/p>\n<p>\u98df\u54c1\u30fb\u98f2\u6599\u696d\u754c\u3067120\u5e74\u4ee5\u4e0a\u306e\u6b74\u53f2\u3092\u6301\u3064\u30ab\u30b4\u30e1\u682a\u5f0f\u4f1a\u793e\u3067\u306f\u3001\u55b6\u696d\u6d3b\u52d5\u5168\u4f53\u306e\u6d41\u308c\u304c\u53ef\u8996\u5316\u3067\u304d\u3066\u304a\u3089\u305a\u3001KPI\u306e\u6a19\u6e96\u5316\u3084\u5206\u6790\u304c\u56f0\u96e3\u3067\u3042\u308b\u3068\u3044\u3046\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u307e\u3057\u305f\u3002<br \/>\n\u65e2\u5b58\u306eSFA\u306f\u5165\u529b\u8ca0\u8377\u304c\u9ad8\u304f\u3001\u90e8\u9580\u3054\u3068\u306bExcel\u3067\u500b\u5225\u7ba1\u7406\u3055\u308c\u3066\u3044\u305f\u305f\u3081\u3001\u5c5e\u4eba\u5316\u3084\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u975e\u52b9\u7387\u304c\u554f\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u72b6\u6cc1\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u3001\u65b0\u305f\u306bMazrica Sales\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002\u5c0e\u5165\u306e\u6c7a\u3081\u624b\u306f\u3001\u76f4\u611f\u7684\u306aUI\u3068\u30ec\u30b9\u30dd\u30f3\u30b9\u306e\u901f\u3055\u306b\u52a0\u3048\u3001\u6848\u4ef6\u30dc\u30fc\u30c9\u306b\u3088\u308b\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u898b\u3048\u308b\u5316\u304c\u53ef\u80fd\u3060\u3063\u305f\u70b9\u3067\u3059\u3002\u696d\u614b\u3054\u3068\u306b\u30dc\u30fc\u30c9\u3092\u5206\u3051\u3089\u308c\u308b\u67d4\u8edf\u6027\u3082\u3001\u55b6\u696d\u73fe\u5834\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u5229\u70b9\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u5c0e\u5165\u5f8c\u306f\u3001\u58f2\u4e0a\u5b9f\u7e3e\u3068\u55b6\u696d\u6d3b\u52d5\u306e\u76f8\u95a2\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u5168\u56fd\u5171\u901a\u306eKPI\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u3063\u3066\u516c\u6b63\u306a\u8a55\u4fa1\u304c\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u6210\u679c\u3092\u4e0a\u3052\u308b\u30e1\u30f3\u30d0\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u30ce\u30a6\u30cf\u30a6\u3092\u6a2a\u5c55\u958b\u3059\u308b\u306a\u3069\u3001\u55b6\u696d\u529b\u306e\u5e95\u4e0a\u3052\u306b\u3082\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>SFA\u306e\u518d\u69cb\u7bc9\u306b\u3088\u3063\u3066\u3001\u55b6\u696d\u30c7\u30fc\u30bf\u304c\u6210\u679c\u5275\u51fa\u306e\u305f\u3081\u306b\u6d3b\u7528\u3055\u308c\u308b\u74b0\u5883\u304c\u6574\u3044\u3001KPI\u306b\u57fa\u3065\u3044\u305f\u8cea\u306e\u9ad8\u3044\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<h2>KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u884c\u3046\u969b\u306e\u6ce8\u610f\u70b9<\/h2>\n<p>KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306f\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u624b\u6cd5\u3067\u3059\u304c\u3001\u6b63\u3057\u304f\u5b9f\u65bd\u3057\u306a\u3051\u308c\u3070\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u305b\u3093\u3002 \u3053\u3053\u3067\u306f\u3001KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u884c\u3046\u969b\u306b\u6ce8\u610f\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>KPI\u3084CSF\u3092\u73fe\u72b6\u306b\u5408\u308f\u305b\u308b<\/h3>\n<p>KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3067\u3088\u304f\u898b\u3089\u308c\u308b\u5931\u6557\u4f8b\u306e1\u3064\u304c\u3001\u300cKPI\u3084CSF\u304c\u73fe\u72b6\u306b\u30de\u30c3\u30c1\u3057\u3066\u3044\u306a\u3044\u300d\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u7d44\u7e54\u306e\u73fe\u72b6\u3084\u5e02\u5834\u306e\u72b6\u6cc1\u306b\u5408\u308f\u306a\u3044KPI\u3084CSF\u3092\u8a2d\u5b9a\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u76ee\u6a19\u9054\u6210\u3092\u59a8\u3052\u308b\u539f\u56e0\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u5bfe\u5fdc\u304c\u5f31\u70b9\u3067\u3042\u308b\u4f01\u696d\u304c\u3001\u55b6\u696d\u6210\u7e3e\u306e\u5f37\u5316\u3092\u512a\u5148\u3057\u3066KPI\u306b\u8a2d\u5b9a\u3059\u308b\u306e\u306f\u975e\u52b9\u7387\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u306b\u53d6\u308a\u7d44\u3080\u3079\u304d\u72b6\u6cc1\u3067\u3001\u7121\u7406\u306b\u55b6\u696d\u529b\u3092\u5f37\u5316\u3057\u3088\u3046\u3068\u3059\u308b\u306e\u306f\u3001\u7684\u5916\u308c\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u666f\u6c17\u3084\u7af6\u4e89\u74b0\u5883\u306a\u3069\u81ea\u793e\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u5916\u90e8\u8981\u56e0\u3092KPI\u306b\u8a2d\u5b9a\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u8a08\u753b\u901a\u308a\u306b\u9032\u307e\u306a\u3044\u30ea\u30b9\u30af\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002 \u81ea\u793e\u306e\u72b6\u6cc1\u3092\u3057\u3063\u304b\u308a\u5206\u6790\u3057\u3001\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u8a2d\u5b9a\u3092\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3>KPI\u3092\u5897\u3084\u3057\u3059\u304e\u306a\u3044<\/h3>\n<p>KPI\u3092\u8907\u6570\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u306a\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u904e\u5270\u306b\u8a2d\u5b9a\u3057\u3059\u304e\u308b\u306e\u3082\u554f\u984c\u3067\u3059\u3002<\/p>\n<p>KPI\u304c\u591a\u3059\u304e\u308b\u3068\u3001\u3069\u306eKPI\u304c\u6700\u3082\u91cd\u8981\u306a\u306e\u304b\u304c\u66d6\u6627\u306b\u306a\u308a\u3001\u5168\u4f53\u306e\u76ee\u6a19\u3067\u3042\u308bKGI\uff08\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u3068\u306e\u3064\u306a\u304c\u308a\u304c\u8584\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u5bfe\u5fdc\u306e\u8cea\u304c\u5411\u4e0a\u3057\u3066\u3044\u308b\u306e\u306b\u3001KPI\u3068\u3057\u3066\u300c\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6570\u300d\u3092\u91cd\u8996\u3057\u3059\u304e\u308b\u3068\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30d5\u30a9\u30ed\u30fc\u304c\u758e\u304b\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3059\u308b\u3068\u7d50\u679c\u7684\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u3068\u3044\u3046\u4e8b\u614b\u304c\u8d77\u3053\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>KPI\u306f\u7d5e\u308a\u8fbc\u307f\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u6307\u6a19\u3092\u4e2d\u5fc3\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3>KPI\u3092\u91cd\u8996\u3057\u3059\u304e\u306a\u3044<\/h3>\n<p>KPI\u3092\u91cd\u8996\u3057\u3059\u304e\u308b\u3053\u3068\u3082\u5931\u6557\u306e\u539f\u56e0\u306b\u306a\u308a\u307e\u3059\u3002 KPI\u306f\u3042\u304f\u307e\u3067\u4e2d\u9593\u76ee\u6a19\u3067\u3042\u308a\u3001\u6700\u7d42\u76ee\u6a19\u3067\u3042\u308bKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u306b\u3059\u304e\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001KPI\u306b\u610f\u8b58\u3092\u96c6\u4e2d\u3057\u3059\u304e\u308b\u3068\u3001KGI\u306e\u9054\u6210\u304c\u4e8c\u306e\u6b21\u306b\u306a\u308a\u3001\u52b9\u679c\u7684\u306a\u884c\u52d5\u304c\u53d6\u308c\u306a\u304f\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001KPI\u3068\u3057\u3066\u300c\u9867\u5ba2\u8a2a\u554f\u6570\u300d\u3092\u8a2d\u5b9a\u3057\u3001\u6570\u5024\u3070\u304b\u308a\u3092\u91cd\u8996\u3059\u308b\u3068\u3001\u55b6\u696d\u62c5\u5f53\u8005\u304c\u77ed\u6642\u9593\u3067\u8a2a\u554f\u4ef6\u6570\u3092\u3053\u306a\u3059\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u3059\u304e\u3066\u3057\u307e\u3044\u307e\u3059\u3002<br \/>\n\u7d50\u679c\u3068\u3057\u3066\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u304c\u7bc9\u3051\u305a\u3001\u6210\u7d04\u7387\u304c\u4e0b\u304c\u3063\u3066\u3057\u307e\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>KPI\u306fKGI\u9054\u6210\u306e\u305f\u3081\u306e\u624b\u6bb5\u3068\u3057\u3066\u9069\u5207\u306b\u904b\u7528\u3057\u3001\u904e\u5ea6\u306b\u4f9d\u5b58\u3057\u306a\u3044\u3088\u3046\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p><a id=\"banner-2\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/ebook-kpi-management\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2024\/10\/about-kpi-management-1.webp\" alt=\"\" width=\"800\" height=\"250\" \/><\/a><\/p>\n<h2>\u7d42\u308f\u308a\u306b\uff5cKPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u6b63\u3057\u304f\u5b9f\u65bd\u3057\u3066\u76ee\u6a19\u9054\u6210\u3092\u30b9\u30e0\u30fc\u30ba\u306b<\/h2>\n<p>KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306e\u5909\u5316\u304c\u6fc0\u3057\u3044\u73fe\u4ee3\u306b\u5fc5\u8981\u306a\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u624b\u6cd5\u3067\u3059\u3002<br \/>\n\u307e\u305f\u3001\u9069\u5207\u306aKPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306f\u3001\u5f93\u696d\u54e1\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u3081\u305f\u308a\u3001\u6700\u7d42\u76ee\u6a19\u3067\u3042\u308bKGI\u3092\u9054\u6210\u3057\u3084\u3059\u304f\u3057\u305f\u308a\u3059\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3067\u306f\u3001KGI\u3084CSF\u3092\u8e0f\u307e\u3048\u305fKPI\u8a2d\u5b9a\u304c\u5fc5\u8981\u3068\u306a\u308b\u305f\u3081\u3001\u9806\u5e8f\u306b\u6cbf\u3063\u3066\u9032\u3081\u308b\u3053\u3068\u3067\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305fKPI\u306e\u9054\u6210\u5ea6\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001<a href=\"https:\/\/product-senses.mazrica.com\/\" target=\"_blank\" rel=\"noopener\">Mazrica Sales<\/a>\u306a\u3069\u306e\u30c4\u30fc\u30eb\u6d3b\u7528\u3082\u4e00\u3064\u306e\u624b\u3067\u3059\u3002<br \/>\n\u305c\u3072<a href=\"https:\/\/product-senses.mazrica.com\/\" target=\"_blank\" rel=\"noopener\">Mazrica 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