{"id":112811,"date":"2022-08-04T14:36:36","date_gmt":"2022-08-04T05:36:36","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=112811"},"modified":"2022-08-04T14:36:36","modified_gmt":"2022-08-04T05:36:36","slug":"about-lead-qualification","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/sales\/about-lead-qualification","title":{"rendered":"\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u52b9\u679c\u7684\u306a\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u65b9\u6cd5\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u4e26\u3093\u3067\u3001\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u3044\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3069\u308c\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304b\u3089\u55b6\u696d\u90e8\u9580\u306b\u78ba\u5ea6\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u5f15\u304d\u308f\u305f\u3059\u969b\u306b\u91cd\u8981\u306a\u65bd\u7b56\u3067\u3059\u3002<br \/>\n\u4eca\u56de\u306f\u3001\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u610f\u5473\u3084\u91cd\u8981\u306a\u7406\u7531\u3001\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u9806\u3092\u8ffd\u3063\u3066\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<br \/>\n\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u57fa\u672c\u3092\u77e5\u308a\u305f\u3044\u65b9\u3001\u5b9f\u8df5\u3057\u3066\u307f\u305f\u3044\u65b9\u306f\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><strong><a id=\"about-lead-qualification-senses-marketing-option\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-marketing-option\" target=\"_blank\" rel=\"noopener\">\u25b6\u25b6\u9867\u5ba2\u7ba1\u7406\u304c\u3067\u304d\u308bMA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u3068\u306f\uff1fMazrica 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href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/about-lead-generation\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/a>\uff08\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\uff09<\/li>\n<li><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/the-future-of-lead-nurturing\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/a>\uff08\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\uff09<\/li>\n<li><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/about-lead-qualification\">\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3<\/a>\uff08\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7d5e\u308a\u8fbc\u307f\uff09<\/li>\n<\/ul>\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u3057\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3067\u30ea\u30fc\u30c9\u306e\u53d7\u6ce8\u78ba\u5ea6\u3092\u9ad8\u3081\u3001\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u53d7\u6ce8\u78ba\u5ea6\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7d5e\u308a\u8fbc\u307f\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u306e\u4e2d\u304b\u3089\u6210\u7d04\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7684\u78ba\u306b\u9078\u5225\u3067\u304d\u308c\u3070\u3001\u7121\u99c4\u306e\u306a\u3044\u65bd\u7b56\u3001\u52b9\u7387\u826f\u3044\u55b6\u696d\u6d3b\u52d5\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u3082\u80b2\u6210\u3082\u3068\u3082\u306b\u91cd\u8981\u3067\u3059\u304c\u3001\u58f2\u4e0a\u306e\u62e1\u5927\u306e\u305f\u3081\u306b\u306f\u30ea\u30fc\u30c9\u7ba1\u7406\u306e\u6700\u5f8c\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3082\u975e\u5e38\u306b\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u301c\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u4e00\u9023\u306e\u65bd\u7b56\uff08\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff09\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/marketing\/about-demand-generation\">\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1fBtoB\u30d3\u30b8\u30cd\u30b9\u3067\u5fc5\u8981\u306a\u7406\u7531\u3068\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb<\/a><\/p>\n<h3>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9055\u3044<\/h3>\n<p>\u5148\u307b\u3069\u3082\u89e6\u308c\u305f\u3088\u3046\u306b\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3082\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3082\u3069\u3061\u3089\u3082\u30ea\u30fc\u30c9\u3092\u7ba1\u7406\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u306e\u4e00\u90e8\u3067\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u5e83\u544a\u3001Web\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u96fb\u8a71\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304b\u3051\u3001\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306f\u3001\u7372\u5f97\u3057\u305f\u9867\u5ba2\u306e\u898b\u8fbc\u307f\u5ea6\u3092\u9069\u5207\u306a\u60c5\u5831\u63d0\u4f9b\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3057\u3066\u80b2\u6210\u3055\u305b\u308b\u65bd\u7b56\u3067\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3053\u306e\u4e8c\u3064\u306b\u7d9a\u304f\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308a\u3001\u30ea\u30fc\u30c9\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3066\u8cfc\u5165\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u9078\u5225\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u306e\u5f8c\u672c\u7de8\u3067\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2>\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u91cd\u8981\u306a\u7406\u7531<\/h2>\n<p>\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u7406\u7531\u306f\u4f55\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u3092\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u306b\u3088\u3063\u3066\u30ea\u30fc\u30c9\u4ef6\u6570\u304c\u6e1b\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u3001\u58f2\u4e0a\u306e\u6e1b\u5c11\u306b\u3064\u306a\u304c\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u601d\u3046\u4eba\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u91cd\u8981\u8996\u3055\u308c\u308b\u3060\u3051\u306e\u660e\u78ba\u306a\u7406\u7531\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u30fb\u7cbe\u5ea6\u304c\u5411\u4e0a\u3059\u308b<\/h3>\n<p>\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304b\u3089\u55b6\u696d\u90e8\u9580\u3078\u3001\u6210\u7d04\u78ba\u5ea6\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u5f15\u304d\u6e21\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u78ba\u5ea6\u306e\u4f4e\u3044\u30ea\u30fc\u30c9\u3092\u305d\u306e\u307e\u307e\u55b6\u696d\u306b\u6e21\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u55b6\u696d\u6d3b\u52d5\u3092\u3059\u308b\u7fbd\u76ee\u306b\u306a\u308a\u3001\u6642\u9593\u3068\u30b3\u30b9\u30c8\u306e\u30ed\u30b9\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u55b6\u696d\u6d3b\u52d5\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3088\u308a\u3082\u55b6\u696d\u62c5\u5f53\uff08\u4eba\uff09\u81ea\u8eab\u304c\u52d5\u304f\u3053\u3068\u304c\u591a\u304f\u306a\u308b\u305f\u3081\u3001\u9650\u3089\u308c\u305f\u4eba\u54e1\u30b3\u30b9\u30c8\u30fb\u6642\u9593\u30b3\u30b9\u30c8\u306e\u4e2d\u3067\u306f\u3001\u6570\u6483\u3061\u3083\u5f53\u305f\u308b\u3068\u3044\u3046\u3088\u3046\u306a\u6226\u6cd5\u3092\u3068\u308b\u308f\u3051\u306b\u306f\u3044\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u6848\u4ef6\u6210\u7d04\u306b\u76f4\u7d50\u3059\u308b\u3088\u3046\u306a\u65bd\u7b56\u3092\u57f7\u308a\u884c\u3046\u3053\u3068\u304c\u3001\u58f2\u4e0a\u306e\u5411\u4e0a\u306b\u6700\u3082\u52b9\u7387\u826f\u304f\u3064\u306a\u304c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u25c6\u55b6\u696d\u306e\u696d\u52d9\u52b9\u7387\u5316\u306b\u7279\u5316\u3057\u305f\u30c4\u30fc\u30eb\u3001SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u306f\u3053\u3061\u3089\uff01<\/p>\n<ul>\n<li><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sfa\/what-is-sfa\">SFA\u3068\u306f\uff1fCRM\u30fbMA\u3068\u306e\u9055\u3044\u3084\u9078\u3073\u65b9\u304b\u3089\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u89e3\u8aac<\/a><\/li>\n<li><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sfa\/10-sfa-recommendations\">SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u304a\u3059\u3059\u3081\u6bd4\u8f0310\u9078\u30102024\u5e74\u6700\u65b0\u3011<\/a><\/li>\n<\/ul>\n<h3>\u30ea\u30fc\u30c9\u306e\u9867\u5ba2\u4f53\u9a13\u4fa1\u5024\u304c\u5411\u4e0a\u3059\u308b<\/h3>\n<p>\u8cfc\u8cb7\u610f\u6b32\u304c\u5341\u5206\u306b\u9ad8\u307e\u3063\u3066\u3044\u306a\u3044\u72b6\u614b\u3067\u30ea\u30fc\u30c9\u306b\u8cfc\u8cb7\u306b\u5411\u3051\u3066\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u9032\u3081\u3066\u3057\u307e\u3046\u3068\u3001\u30ea\u30fc\u30c9\u306b\u8b66\u6212\u3057\u3066\u8ddd\u96e2\u3092\u53d6\u3089\u308c\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u55b6\u696d\u3092\u304b\u3051\u308b\u5074\u306b\u3068\u3063\u3066\u3082\u30b3\u30b9\u30c8\u306e\u304b\u304b\u308b\u3053\u3068\u3067\u3059\u304c\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d7\u3051\u308b\u5074\u306b\u3068\u3063\u3066\u3082\u3001\u6642\u9593\u3092\u53d6\u3089\u308c\u305f\u308a\u591a\u5c11\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u307e\u3059\u3088\u306d\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u30ea\u30fc\u30c9\u306b\u3068\u3063\u3066\u58f0\u3092\u639b\u3051\u3089\u308c\u305f\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3001\u63d0\u6848\u304c\u6b32\u3057\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u898b\u8a08\u3089\u3063\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304b\u3051\u308b\u3053\u3068\u304c\u4f01\u696d\u306b\u3068\u3063\u3066\u3082\u9867\u5ba2\u306b\u3068\u3063\u3066\u3082\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u305d\u306e\u3088\u3046\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u6574\u3063\u305f\u30ea\u30fc\u30c9\u3092\u62bd\u51fa\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u306b\u3082\u3046\u308c\u3057\u3044<span style=\"font-weight: 400;\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f<\/span>\u55b6\u696d\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u7406\u5ea6\u7ba1\u7406\u306b\u6b20\u304b\u305b\u306a\u3044MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u306f\u3069\u308c\u3092\u4f7f\u3046\u3079\u304d\u304b\uff1f\u305d\u3093\u306a\u7591\u554f\u306b\u304a\u7b54\u3048\u3059\u308b\u306e\u304c\u4e0b\u8a18\u306e\u8a18\u4e8b\u306b\u306a\u308a\u307e\u3059\uff01<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/ma\/marketing-automation-tool\">MA\u30c4\u30fc\u30eb\u6bd4\u8f0312\u9078\uff01\u5931\u6557\u3057\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u9078\u3073\u65b9\u3068\u306f\uff1f <\/a><\/p>\n<h2>\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3092<b>\u306e\u30d7\u30ed\u30bb\u30b9<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-320815\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/08\/ef847099e81f42004ffde9ddd0feee86.png\" alt=\"\" width=\"800\" height=\"512\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/08\/ef847099e81f42004ffde9ddd0feee86.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/08\/ef847099e81f42004ffde9ddd0feee86-300x192.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/08\/ef847099e81f42004ffde9ddd0feee86-768x492.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u306e\u6d41\u308c\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/li>\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u8a2d\u8a08<\/li>\n<li>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/li>\n<li>\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08<\/li>\n<li>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u5b9f\u65bd<\/li>\n<li>\u30b7\u30ca\u30ea\u30aa\u306e\u30c1\u30e5\u30fc\u30cb\u30f3\u30b0<\/li>\n<\/ol>\n<p>\u30d7\u30ed\u30bb\u30b9\u3054\u3068\u306b\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u5c1a\u30016\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u5b9f\u73fe\u3057\u307e\u3059\u3002<br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/ma\/what-is-ma\">MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3068\u306f\uff1f\u610f\u5473\u3084\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u30fb\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb<\/a><\/li>\n<\/ul>\n<h3>1.\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/h3>\n<p>\u307e\u305a\u521d\u3081\u306b\u3001<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/column\/segmentation-marketing-strategy\"><span style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/span><\/a>\u3092\u884c\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u5e74\u9f62\u3084\u6027\u5225\u3001\u8077\u696d\u3001\u4f4f\u6240\u3001\u4e16\u5e2f\u4eba\u6570\u3068\u3044\u3063\u305f\u5c5e\u6027\u3084\u3001\u4f01\u696d\u306e\u696d\u7a2e\u3084\u898f\u6a21\u3001\u30a8\u30ea\u30a2\u3068\u3044\u3063\u305f\u60c5\u5831\u3092\u57fa\u6e96\u306b\u3001\u30b0\u30eb\u30fc\u30d7\u5206\u3051\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u3051\u308b\u4e8b\uff09\u3092\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u3001\u62bd\u51fa\u3059\u3079\u304d\u30bf\u30fc\u30b2\u30c3\u30c8\u50cf\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>2. \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u8a2d\u8a08<\/h3>\n<p>\u6b21\u306b\u3001\u5206\u985e\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/knowledge\/what-is-customer-journey-map\"><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7<\/span><\/a>\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3068\u306f\u3001<span style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3001\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u3084\u8ab2\u984c\u3092<\/span>\u53ef\u8996\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u8a2d\u5b9a\u3057\u3066\u30da\u30eb\u30bd\u30ca\u306e\u884c\u52d5\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30d7\u30ed\u30bb\u30b9\u3054\u3068\u306e\u30ea\u30fc\u30c9\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u8ffd\u3044\u3084\u3059\u304f\u306a\u308a\u3001\u63d0\u4f9b\u3059\u3079\u304d\u60c5\u5831\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6574\u7406\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u3063\u3066\u3001\u3053\u306e\u5f8c\u306e\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u8996\u70b9\u3067\u8003\u3048\u3084\u3059\u304f\u306a\u308b\u305f\u3081\u3001\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u3092\u5e95\u4e0a\u3052\u3055\u305b\u308b\u4e8b\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>3. \u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u304c\u8a2d\u8a08\u3067\u304d\u305f\u3089\u3001\u6b21\u306f\u3044\u3088\u3044\u3088\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u30e1\u30a4\u30f3\u3067\u3042\u308b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3068\u306f\u3001\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u3084\u5c5e\u6027\u306b\u5f93\u3063\u3066\u70b9\u6570\u3092\u3064\u3051\u3001\u70b9\u6570\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u8cfc\u5165\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30ea\u30fc\u30c9\u3068\u3057\u3066\u62bd\u51fa\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u884c\u52d5\u306b\u3088\u3063\u3066\u306f\u300c\u30e1\u30eb\u30de\u30ac\u3092\u958b\u5c01\u3057\u305f\u30892\u70b9\u300d\u3001\u300c\u30e1\u30eb\u30de\u30ac\u5185\u306eURL\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u30895\u70b9\u300d\u3001\u300c\u8cc7\u6599\u8acb\u6c42\u3092\u3057\u305f\u308910\u70b9\u300d\u3068\u30b9\u30b3\u30a2\u4ed8\u3051\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u5c5e\u6027\u306b\u3088\u3063\u3066\u306f\u300c\u90e8\u9577\u306a\u30895\u70b9\u300d\u7b49\u3068\u3044\u3046\u3088\u3046\u306a\u30b9\u30b3\u30a2\u4ed8\u3051\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u70b9\u6570\u304c\u4e00\u5b9a\u306b\u9054\u3057\u305f\u3089\u55b6\u696d\u90e8\u9580\u3078\u5f15\u304d\u6e21\u3059\u3068\u3044\u3046\u3053\u3068\u3092\u6c7a\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u9069\u5207\u306a\u300c\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u300d\u3092\u884c\u3046\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u95a2\u9023\u8a18\u4e8b\uff1a<\/span><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/ma\/ma-scoring\"><span style=\"font-weight: 400;\">MA\u30c4\u30fc\u30eb\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528\u65b9\u6cd5\u3068\u4e8b\u4f8b\u3092\u7d39\u4ecb<\/span><\/a><\/p>\n<h3>4. \u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08<\/h3>\n<p>\u3053\u3053\u3067\u3044\u3046\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u3068\u306f\u3001\u300c\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u53d6\u3063\u305f\u6642\u306b\u4f55\u70b9\u30b9\u30b3\u30a2\u3092\u4ed8\u4e0e\u3059\u308b\u304b\u300d\u3092\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u305d\u3063\u3066\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u4e00\u5b9a\u70b9\u6570\u306b\u9054\u3057\u305f\u30ea\u30fc\u30c9\u306f\u3069\u306e\u3088\u3046\u306a\u7d4c\u8def\u3067\u52a0\u70b9\u3055\u308c\u305f\u304b\uff1f\u306b\u6ce8\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30b9\u30b3\u30a2\u3092\u5272\u308a\u632f\u3063\u305f\u3068\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u63d0\u4f9b\u3059\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u95a2\u9023\u6027\u304c\u4f4e\u3044\u81ea\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a18\u4e8b\uff1a20\u70b9<\/li>\n<li>\u63d0\u4f9b\u3059\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u95a2\u9023\u6027\u304c\u9ad8\u3044\u81ea\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a18\u4e8b\uff1a25\u70b9<\/li>\n<li>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7d39\u4ecb\u30da\u30fc\u30b8\uff1a30\u70b9<\/li>\n<\/ol>\n<p>\u3053\u306e\u3068\u304d\u3001\u30ea\u30fc\u30c9A\u3068\u30ea\u30fc\u30c9B\u304c\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3055\u308c\u305f\u5834\u5408\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u898b\u8fbc\u307f\u9867\u5ba2A\uff1a\u2460\u306e\u8a18\u4e8b\u30924\u3064\u8aad\u3093\u3060\uff1d80\u70b9<\/li>\n<li>\u898b\u8fbc\u307f\u9867\u5ba2B\uff1a\u2461\u306e\u8a18\u4e8b\u30922\u3064\u3001\u2462\u306e\u30da\u30fc\u30b8\u30921\u3064\u95b2\u89a7\u3057\u305f=80\u70b9<\/li>\n<\/ul>\n<p>\u3053\u306e\u4f8b\u3092\u898b\u308b\u3068\u3001A\u3082B\u3082\u540c\u3058\u70b9\u6570\u306a\u306e\u3067\u540c\u69d8\u306b\u78ba\u5ea6\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3068\u5224\u65ad\u3057\u3066\u3057\u307e\u3044\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u5b9f\u969b\u306b\u306fB\u306b\u6bd4\u3079\u308b\u3068A\u306e\u898b\u8fbc\u307f\u78ba\u5ea6\u306f\u3069\u308c\u307b\u3069\u9ad8\u307e\u3063\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u304a\u305d\u3089\u304f\u3001A\u306f\u5546\u54c1\u3092\u8cb7\u3044\u305f\u3044\u3068\u3044\u3046\u3088\u308a\u3082\u30ce\u30a6\u30cf\u30a6\u3092\u77e5\u308a\u305f\u304b\u3063\u305f\u3060\u3051\u3067\u3042\u3063\u305f\u308a\u3001\u7279\u5b9a\u306e\u30c6\u30fc\u30de\u306e\u95a2\u9023\u8a18\u4e8b\u3092\u8ffd\u3063\u3066\u3044\u305f\u3060\u3051\u3067\u3042\u3063\u305f\u3068\u3044\u3046\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u5358\u7d14\u306b\u4e00\u5b9a\u306e\u70b9\u6570\u306b\u9054\u3059\u308c\u3070\u826f\u3044\u306e\u3067\u306f\u306a\u304f\u3001\u3069\u306e\u3088\u3046\u306a\u52a0\u70b9\u306e\u3055\u308c\u65b9\u3092\u3057\u305f\u306e\u304b\u306b\u6ce8\u610f\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3068\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u5f93\u3063\u3066\u3001\u300c\u898b\u8fbc\u307f\u78ba\u5ea6\u304c\u9ad8\u3044\u300d\u3068\u5224\u65ad\u3059\u308b\u57fa\u6e96\u306f\u3001\u70b9\u6570\u306e\u307f\u306a\u3089\u305a\u3001\u300c\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3084\u5c5e\u6027\u306b\u3088\u3063\u3066\u52a0\u70b9\u3055\u308c\u305f\u306e\u304b\u300d\u3068\u3044\u3046\u30b7\u30ca\u30ea\u30aa\u3082\u8a2d\u8a08\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u304c\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30b7\u30ca\u30ea\u30aa\u3092\u7acb\u3066\u308b\u969b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u306e\u3067\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/knowledge\/three_scenarios_useful_in_negotiations\">\u5546\u8ac7\u3067\u60f3\u5b9a\u3059\u3079\u304d\u55b6\u696d\u30b9\u30c8\u30fc\u30ea\u30fc\u30683\u3064\u306e\u30b7\u30ca\u30ea\u30aa<\/a><\/p>\n<h3>\u00a05. \u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u5b9f\u65bd<\/h3>\n<p>\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u304c\u3067\u304d\u305f\u3089\u3001\u5b9f\u969b\u306b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u65bd\u306b\u969b\u3057\u3066\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\uff08MA\u30c4\u30fc\u30eb\uff09\u306e\u300c\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6a5f\u80fd\u300d\u306e\u5229\u7528\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<p>MA\u30c4\u30fc\u30eb\u3092\u5b9a\u7fa9\u3057\u305f\u30b7\u30ca\u30ea\u30aa\u306b\u6cbf\u3063\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u81ea\u52d5\u3067\u30b7\u30ca\u30ea\u30aa\u901a\u308a\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u65bd\u7b56\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u3059\u308b\u3053\u3068\u3082\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u76ee\u7684\u306e\u4e00\u3064\u3067\u3059\u304b\u3089\u3001\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\uff08MA\u30c4\u30fc\u30eb\uff09\u3092\u7a4d\u6975\u7684\u306b\u5229\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u305f\u3089\u3001\u4e00\u5b9a\u306e\u30b9\u30b3\u30a2\u306b\u9054\u3057\u305f\u30ea\u30fc\u30c9\u3092\u62bd\u51fa\u3057\u3066\u55b6\u696d\u90e8\u9580\u306b\u5f15\u304d\u6e21\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u969b\u3001\u5b9a\u671f\u7684\u306a\u5f15\u304d\u6e21\u3057\u306e\u983b\u5ea6\u3084\u3001\u30c7\u30fc\u30bf\u306e\u53d7\u3051\u6e21\u3057\u624b\u6bb5\u3092\u5177\u4f53\u5316\u3055\u305b\u3066\u304a\u304f\u3068\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u30de\u30fc\u30b1\u30fb\u55b6\u696d\u9593\u306e\u9023\u643a\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3057\u3066\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u5b9f\u65bd\u5f8c\u306f\u3001\u5b9a\u671f\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e<\/span><span style=\"font-weight: 400;\">\u65b0\u305f\u306a\u884c\u52d5\u3084\u5e02\u5834\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3057\u3066\u30b9\u30b3\u30a2\u3092\u8abf\u6574\u3057\u3001\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u7cbe\u5ea6\u3092\u7dad\u6301\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/marketing-and-sales-cooperation\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u306e\u9023\u643a\u306e\u79d8\u8a23\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u30fb\u30c8\u30e9\u30d6\u30eb\u89e3\u6c7a\u7b56\u3092\u89e3\u8aac\uff01<\/a><\/p>\n<h3>6. \u30b7\u30ca\u30ea\u30aa\u306e\u30c1\u30e5\u30fc\u30cb\u30f3\u30b0<\/h3>\n<p>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u304c\u4e00\u5ea6\u5b8c\u4e86\u3057\u305f\u3089\u3001\u305d\u3053\u3067\u7d42\u308f\u308a\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306f\u5b9a\u671f\u7684\u306b\u5b9f\u65bd\u3057\u3066\u3044\u304f\u305f\u3081\u3001\u305d\u306e\u90fd\u5ea6\u30b7\u30ca\u30ea\u30aa\u306e\u7cbe\u5ea6\u306e\u30c1\u30e5\u30fc\u30cb\u30f3\u30b0\uff08\u898b\u76f4\u3057\uff09\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u60f3\u5b9a\u901a\u308a\u306e\u7d50\u679c\u304c\u51fa\u3066\u3044\u306a\u3044\u5834\u5408\u306f<span style=\"font-weight: 400;\">P<\/span><span style=\"font-weight: 400;\">DCA\u30b5\u30a4\u30af\u30eb\u3092\u63a1\u7528\u3057\u3001\u8a08\u753b\u2192\u5b9f\u884c\u2192\u8a55\u4fa1\u2192\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u5206\u6790\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u901a\u3058\u3066\u3001\u52b9\u679c\u7684\u306a\u30b7\u30ca\u30ea\u30aa\u3078\u3068\u9032\u5316\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u3067\u3001\u81ea\u793e\u306b\u5408\u3063\u305f\u300c\u6210\u679c\u306e\u51fa\u308b\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u300d\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u95a2\u9023\u8a18\u4e8b\uff1a<\/span><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/knowledge\/pdca-example\"><span style=\"font-weight: 400;\">\u52b9\u7387\u7684\u306bPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u30593\u3064\u306e\u30b3\u30c4\u3092\u7d39\u4ecb<\/span><\/a><\/p>\n<h2><strong>\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u5f79\u7acb\u3064MA\u30c4\u30fc\u30eb<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">MA(\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3)\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u3092\u3050\u3063\u3068\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MA\u30c4\u30fc\u30eb\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u95a2\u308f\u308b\u696d\u52d9\u3092\u81ea\u52d5\u5316\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6a5f\u80fd\u3092\u6709\u3057\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u60c5\u5831\u7ba1\u7406\u6a5f\u80fd<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6a5f\u80fd<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5e83\u544a\u904b\u7528\u3068\u52b9\u679c\u6e2c\u5b9a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30e1\u30eb\u30de\u30ac\u30fb\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u904b\u7528\u3068\u52b9\u679c\u6e2c\u5b9a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WEB\u30b5\u30a4\u30c8\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u6e2c\u5b9a<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306e\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u30e1\u30a4\u30f3\u3067\u3042\u308b\u300c\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u300d\u3092\u884c\u3046\u305f\u3081\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u540c\u6642\u306b\u5b9f\u65bd\u307e\u3067\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001<\/span><span style=\"font-weight: 400;\">MA\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u3092\u81ea\u52d5\u5316\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u793e\u5185\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3088\u308a\u5186\u6ed1\u306b\u306a\u308b\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u306b\u3088\u308a\u3001\u5404\u90e8\u9580\u3084\u5404\u95a2\u4fc2\u793e\u54e1\u3092\u901a\u3057\u3066\u30b7\u30ca\u30ea\u30aa\u3078\u306e\u7406\u89e3\u304c\u5e83\u307e\u308a\u3084\u3059\u304f\u306a\u308a\u3001\u53d7\u6ce8\u306b\u5411\u3051\u3066\u9023\u643a\u3067\u304d\u308b\u305f\u3081\u3001\u6210\u679c\u306e\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MA\u30c4\u30fc\u30eb\u304c\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u5f79\u7acb\u3064\u3068\u3044\u3046\u3053\u3068\u3092\u672c\u6587\u4e2d\u3067\u3082\u3088\u304f\u7d39\u4ecb\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u9006\u306bMA\u30c4\u30fc\u30eb\u304c\u306a\u3051\u308c\u3070\u7cbe\u5ea6\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u306f\u96e3\u3057\u3044\u305f\u3081\u3001\u5c0e\u5165\u30fb\u6d3b\u7528\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MA\u6a5f\u80fd\u3068SFA\u6a5f\u80fd\u3092\u4f75\u305b\u6301\u3064<\/span><a href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-marketing-option\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mazrica Marketing<\/span><\/a><span style=\"font-weight: 400;\">\u306a\u3089\u3001\u30ea\u30fc\u30c9\u30de\u30b0\u30cd\u30c3\u30c8\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u304b\u3089\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3001\u6848\u4ef6\u306e\u6210\u7d04\u306b\u81f3\u308b\u307e\u3067\u30011\u3064\u306e\u30c4\u30fc\u30eb\u3060\u3051\u3067\u4e00\u5143\u7ba1\u7406\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3061\u3089\u306e\u8cc7\u6599\u3067\u306fBtoB\u30d3\u30b8\u30cd\u30b9\u306e\u305f\u3081\u306eMA\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><a id=\"about-lead-qualification-how-to-select-ma\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/how-to-select-ma\" target=\"_blank\" rel=\"noopener\"><b>\u25b6\ufe0e\u25b6\ufe0e\u3010\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3011BtoB\u30d3\u30b8\u30cd\u30b9\u306e\u305f\u3081\u306eMA\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\u306f\uff1f<\/b><\/a><\/p>\n<h2>\u55b6\u696dAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3092\u7528\u3044\u305f\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3<\/h2>\n<h3>Mazrica Engage\uff08\u30c7\u30a3\u30fc\u30eb\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\uff09\u00a0 \u55b6\u696dAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2025\/12\/6268415b8c67e18263826c5f51b1f8f8.jpg\" alt=\"\" width=\"640\" height=\"343\" \/><\/p>\n<p><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Mazrica Engage\u306fAI\u304c\u81ea\u5f8b\u7684\u306b\u55b6\u696d\u6d3b\u52d5\u3092\u652f\u63f4\u3059\u308b<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/about-ai-agent\">\u55b6\u696dAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u30c4\u30fc\u30eb<\/a>\u3067\u3059\u3002\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3044\u3066AI\u304c\u55b6\u696d\u62c5\u5f53\u8005\u306b\u4ee3\u308f\u3063\u3066\u696d\u52d9\u3092\u62c5\u3044\u3001\u81ea\u5f8b\u7684\u306b\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u524d\u306b\u9032\u3081\u308b\u55b6\u696d\u5c02\u9580\u306eAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3067\u3059\u3002<\/span><\/p>\n<p>Mazrica Engage\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u5bfe\u5fdc\u30fb\u30ca\u30ec\u30c3\u30b8\u691c\u7d22\u30fb\u4e8b\u524d\u8abf\u67fb\u30fb\u898b\u8fbc\u307f\u9867\u5ba2\u691c\u77e5\u306a\u3069\u306e\u696d\u52d9\u3092AI\u306b\u304a\u4efb\u305b\u4eba\u9593\u306f\u300c\u672c\u6765\u96c6\u4e2d\u3059\u3079\u304d\u696d\u52d9\u300d\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5f93\u6765\u306e\u696d\u7a2e\u3084\u5f93\u696d\u54e1\u898f\u6a21\u306a\u3069\u306e\u5c5e\u6027\u306e\u30c7\u30fc\u30bf\u3067\u306e\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u52a0\u3048\u3066\u3001\u9867\u5ba2\u306e\u8208\u5473\u95a2\u5fc3\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3057\u305f\u9ad8\u5ea6\u306a\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u8208\u5473\u95a2\u5fc3\u306b\u5408\u308f\u305b\u305f\u5bfe\u5fdc\u3092\u55b6\u696d\u304c\u884c\u3046\u3053\u3068\u3067\u3001\u5bfe\u5fdc\u306b\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u52b9\u7387\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n<div id=\"element-6563\" class=\"widget item-absolute headline hidden-mobile\" data-at=\"headline\">\n<div class=\"contents\">\n<p><span class=\"x_cf19d238 x_0a34168d\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-512928\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2023\/09\/1e441954ef9e927ec1cc93275108ccfb.jpg\" alt=\"\" width=\"2114\" height=\"714\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/09\/1e441954ef9e927ec1cc93275108ccfb.jpg 2114w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/09\/1e441954ef9e927ec1cc93275108ccfb-300x101.jpg 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/09\/1e441954ef9e927ec1cc93275108ccfb-1024x346.jpg 1024w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/09\/1e441954ef9e927ec1cc93275108ccfb-768x259.jpg 768w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/09\/1e441954ef9e927ec1cc93275108ccfb-1536x519.jpg 1536w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/09\/1e441954ef9e927ec1cc93275108ccfb-2048x692.jpg 2048w\" sizes=\"auto, (max-width: 2114px) 100vw, 2114px\" \/><\/span><\/p>\n<\/div>\n<\/div>\n<p>\u9867\u5ba2\u306f\u8cc7\u6599\u306b\u8a2d\u7f6e\u3055\u308c\u305fAI\u30c1\u30e3\u30c3\u30c8\u3092\u6d3b\u7528\u3057\u3066\u3001\u8cc7\u6599\u3092\u8aad\u307f\u8fbc\u307e\u305a\u3068\u3082AI\u3068\u306e\u5bfe\u8a71\u3067\u60c5\u5831\u3092\u3059\u3050\u306b\u53d6\u5f97\u53ef\u80fd\u3067\u3059\u3002\u55b6\u696d\u306f\u9867\u5ba2\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u95b2\u89a7\u72b6\u6cc1\u3001AI\u3068\u306e\u5bfe\u8a71\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u9867\u5ba2\u306e\u8208\u5473\u95a2\u5fc3\u5ea6\u5408\u3044\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-512929\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2023\/09\/ab9f3c5b0472eaa64654cad28ece992f.jpg\" alt=\"\" width=\"2114\" height=\"714\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/09\/ab9f3c5b0472eaa64654cad28ece992f.jpg 2114w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/09\/ab9f3c5b0472eaa64654cad28ece992f-300x101.jpg 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/09\/ab9f3c5b0472eaa64654cad28ece992f-1024x346.jpg 1024w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/09\/ab9f3c5b0472eaa64654cad28ece992f-768x259.jpg 768w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/09\/ab9f3c5b0472eaa64654cad28ece992f-1536x519.jpg 1536w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2023\/09\/ab9f3c5b0472eaa64654cad28ece992f-2048x692.jpg 2048w\" sizes=\"auto, (max-width: 2114px) 100vw, 2114px\" \/><\/p>\n<p>\u516c\u5f0f\u30b5\u30a4\u30c8\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/lp-dealagent-ai\" target=\"_blank\" 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