{"id":108682,"date":"2022-07-06T21:17:28","date_gmt":"2022-07-06T12:17:28","guid":{"rendered":"https:\/\/product-senses.mazrica.com\/?post_type=senseslab&amp;p=108682"},"modified":"2022-07-06T21:17:28","modified_gmt":"2022-07-06T12:17:28","slug":"about-plg","status":"publish","type":"senseslab","link":"https:\/\/mazrica.com\/product\/senseslab\/sales\/about-plg","title":{"rendered":"PLG\uff08\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30c3\u30c9\u30b0\u30ed\u30fc\u30b9\uff09\u3068\u306f\uff1f\u6226\u7565\u5b9f\u884c\u306e\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3084SLG\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u6d88\u8cbb\u8005\u306e\u4fa1\u5024\u89b3\u3084\u8cfc\u8cb7\u884c\u52d5\u304c\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u4e2d\u3067\u3001\u4eca\u5f8c\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u3092\u6253\u3061\u51fa\u3057\u3066\u3044\u304f\u304b\u982d\u3092\u60a9\u307e\u305b\u3066\u3044\u308b\u4eba\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u8fd1\u5e74\u3001\u6d77\u5916\u306eSaaS\u30b5\u30fc\u30d3\u30b9\u3067\u591a\u304f\u5c0e\u5165\u3055\u308c\u3066\u3044\u308b<strong>\u300cPLG\uff08\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30c3\u30c9\u30b0\u30ed\u30fc\u30b9\uff09\u300d<\/strong>\u306f\u3001\u3053\u308c\u304b\u3089\u306e\u6642\u4ee3\u306b\u9069\u3057\u305f\u55b6\u696d\u6226\u7565\u3068\u3057\u3066\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306fPLG\u306e\u5b9a\u7fa9\u3084SLG\u3068\u306e\u9055\u3044\u3001\u30e1\u30ea\u30c3\u30c8\u3084\u4f01\u696d\u4e8b\u4f8b\u306a\u3069PLG\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305fPLG\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3082\u8aac\u660e\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a id=\"data-driven-sales-1\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/data-driven-sales\" target=\"_blank\" rel=\"noopener\"><strong>\u25b6\ufe0e\u25b6\ufe0e\u3010\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3011\u6025\u6210\u9577\u306e\u7c73\u56fd\u30e1\u30ac\u30d9\u30f3\u30c1\u30e3\u30fc\u304c\u6559\u3048\u308b\u6210\u529f\u306e\u9375\uff01\u55b6\u696d\u6226\u7565\u306e\u79d8\u8a23\u3092\u624b\u306b\u5165\u308c\u3088\u3046\uff01<\/strong><\/a><\/p>\n<h2>PLG\uff08Product-Led Growth\uff09\u3068\u306f\uff1f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-306589\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/07\/740b19207128323c9a692162e90811a7.png\" alt=\"\" width=\"640\" height=\"410\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/07\/740b19207128323c9a692162e90811a7.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/07\/740b19207128323c9a692162e90811a7-300x192.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/07\/740b19207128323c9a692162e90811a7-768x492.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>PLG\u3068\u306f\u300cProduct-Led Growth\uff08\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30c3\u30c9\u30b0\u30ed\u30fc\u30b9\uff09\u300d\u306e\u7565\u3067\u3001\u65e5\u672c\u8a9e\u3067\u76f4\u8a33\u3059\u308b\u3068<strong>\u300c\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u4e3b\u5c0e\u3057\u305f\u6210\u9577\u300d<\/strong>\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u4e2d\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30bb\u30fc\u30eb\u30b9\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306a\u3069\u304c\u7d44\u307f\u8fbc\u307e\u308c\u3001\u6628\u65e5\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u4e8b\u696d\u306e\u6210\u9577\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u304f\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u89e3\u7d04\u7387\u3092\u4e0b\u3052\u305f\u308a\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u3082\u7e4b\u304c\u308b\u30e2\u30c7\u30eb\u3068\u3082\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>PLG\u306b\u5bfe\u5fdc\u3059\u308b\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u958b\u767a\u3067\u304d\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bb\u30fc\u30eb\u30b9\u30d7\u30ed\u30bb\u30b9\u306b\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u3092\u5145\u5206\u306b\u78ba\u4fdd\u3067\u304d\u306a\u304f\u3066\u3082\u4e8b\u696d\u304c\u6210\u9577\u3057\u3066\u3044\u304f\u306e\u3067\u3059\u3002<\/p>\n<p>PLG\u306fSaaS\u30d3\u30b8\u30cd\u30b9\u3067\u591a\u304f\u53d6\u308a\u5165\u308c\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u308b\u671f\u9593\u3092\u8a2d\u3051\u305f\u300c\u30d5\u30ea\u30fc\u30c8\u30e9\u30a4\u30a2\u30eb\u300d\u3084\u3001\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u308b\u4e00\u65b9\u3067\u6a5f\u80fd\u304c\u5236\u9650\u3055\u308c\u305f\u300c\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u300d\u6226\u7565\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u5229\u7528\u3067\u304d\u308b\u6a5f\u80fd\u3084\u671f\u9650\u3001\u4eba\u6570\u3084\u5bb9\u91cf\u306a\u3069\u3092\u958b\u653e\u3059\u308b\u305f\u3081\u306b\u3001\u7121\u6599\u30d7\u30e9\u30f3\u304b\u3089\u6709\u6599\u30d7\u30e9\u30f3\u3078\u3068\u8a98\u5c0e\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u95a2\u9023\u8a18\u4e8b\uff1a<\/span><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sales\/about-upsell\"><span style=\"font-weight: 400;\">\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u306f?\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306e\u9055\u3044\u30fb\u5177\u4f53\u4e8b\u4f8b\u3092\u89e3\u8aac<\/span><\/a><\/p>\n<h2>PLG\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u80cc\u666f<\/h2>\n<p>\u5e02\u5834\u304c\u6210\u719f\u3057\u3066\u985e\u4f3c\u54c1\u30fb\u4ee3\u66ff\u54c1\u304c\u591a\u304f\u6d41\u901a\u3057\u3066\u3044\u308b\u73fe\u4ee3\u3067\u306f\u3001\u307b\u3068\u3093\u3069\u306e\u5e02\u5834\u304c\u30ec\u30c3\u30c9\u30aa\u30fc\u30b7\u30e3\u30f3\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u306b\u4f34\u3044\u3001\u6d88\u8cbb\u8005\u306f\u81ea\u767a\u7684\u306b\u3042\u3089\u3086\u308b\u60c5\u5831\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u55b6\u696d\u62c5\u5f53\u8005\u304c\u3044\u306a\u304f\u3066\u3082\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u9032\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u6642\u4ee3\u306b\u751f\u304d\u6b8b\u308b\u305f\u3081\u306b\u306f\u3001\u9650\u3089\u308c\u305f\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u3092\u6709\u52b9\u306b\u6d3b\u7528\u3057\u3001<strong>\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u4fa1\u5024\u306e\u3042\u308b\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u8a2d\u8a08\u3059\u308b\u5fc5\u8981<\/strong>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u5229\u7528\u3059\u308b\u4fa1\u5024\u3092\u898b\u51fa\u3057\u3001\u80fd\u52d5\u7684\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3042\u308bPLG\u304c\u6ce8\u76ee\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>PLG\u306f\u6d77\u5916\u306eSaaS\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3067\u591a\u304f\u5c0e\u5165\u3055\u308c\u3001Slack\u3084Zoom\u306a\u3069\u65e5\u5e38\u3084\u30d3\u30b8\u30cd\u30b9\u3067\u6b20\u304b\u305b\u306a\u3044\u30c4\u30fc\u30eb\u3068\u306a\u3063\u3066\u3044\u308bSaaS\u30b5\u30fc\u30d3\u30b9\u3067\u3082PLG\u306f\u5c0e\u5165\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u300c\u7c21\u5358\u306b\u4f7f\u3048\u308b\u304b\u3089\u300d\u300c\u7121\u6599\u3067\u4f7f\u3048\u308b\u304b\u3089\u300d\u306a\u3069\u306e\u7406\u7531\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u7206\u767a\u7684\u306b\u5897\u52a0\u3057\u3001\u76f4\u63a5\u7684\u306a\u30bb\u30fc\u30eb\u30b9\u3092\u3057\u306a\u304f\u3066\u3082\u6025\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u6210\u529f\u4e8b\u4f8b\u3092\u80cc\u666f\u306b\u3001PLG\u306f\u65e5\u672c\u3067\u3082\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u95a2\u9023\u8a18\u4e8b\uff1a<\/span><a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tips\/about-saas-business-required-skill\"><span style=\"font-weight: 400;\">SaaS\u55b6\u696d\u3068\u306f\uff1f\u5fc5\u8981\u306a\u30b9\u30ad\u30eb\u3068SaaS\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u7279\u5fb4\u307e\u3067\u7d39\u4ecb<\/span><\/a><\/p>\n<h2>PLG\u3068SLG\u306e\u9055\u3044<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-306590\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/07\/8aeb0f8f5709e1ea09200040f5e32f9a.png\" alt=\"\" width=\"640\" height=\"410\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/07\/8aeb0f8f5709e1ea09200040f5e32f9a.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/07\/8aeb0f8f5709e1ea09200040f5e32f9a-300x192.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/07\/8aeb0f8f5709e1ea09200040f5e32f9a-768x492.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>PLG\u304c\u5e83\u304c\u308b\u524d\u306f\u3001SLG\uff08Sales-Led Growth\uff09\u304c\u4e00\u822c\u7684\u3067\u3057\u305f\u3002<\/p>\n<p>SLG\u3068\u306f\u4e3b\u306b\u30bb\u30fc\u30eb\u30b9\u304c\u4e3b\u5c0e\u3068\u306a\u308a\u3001<strong>\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u58f2\u308a\u8fbc\u3080\u6226\u7565<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u30ea\u30fc\u30c9\u3092\u80b2\u6210\u3057\u3066\u30a2\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3002\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u5546\u8ac7\u3092\u3057\u3066\u53d7\u6ce8\u3092\u7372\u5f97\u3057\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u304c\u5c0e\u5165\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u3092\u3059\u308b\u3068\u3044\u3046\u3001\u3044\u308f\u3086\u308b\u300cTHE MODEL\u300d\u3067\u3059\u3002<\/p>\n<p><strong><a id=\"senses-serviceguide-1\" href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-serviceguide\" target=\"_blank\" rel=\"noopener\">\u25b6\ufe0e\u25b6\ufe0eTHE MODEL\u578b\u306e\u55b6\u696d\u3092\u52a0\u901f\u3059\u308bSFA\/CRM\u30c4\u30fc\u30eb\u306f\u3053\u3061\u3089<\/a><\/strong><\/p>\n<p>SLG\u306f\u4f01\u696d\u304b\u3089\u306e\u80fd\u52d5\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u8d77\u70b9\u3068\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u53d7\u6ce8\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306a\u3069\u304c\u30e1\u30f3\u30d0\u30fc\u306e\u30b9\u30ad\u30eb\u3084\u7d4c\u9a13\u306b\u5de6\u53f3\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u55b6\u696d\u4eba\u54e1\u6570\u304c\u9650\u3089\u308c\u3066\u304a\u308a\u3001\u5e45\u5e83\u3044\u9867\u5ba2\u6570\u3092\u30ab\u30d0\u30fc\u3067\u304d\u305a\u306b\u30cf\u30a4\u30bf\u30c3\u30c1\u306e\u30d5\u30a9\u30ed\u30fc\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u306ePLG\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u4f7f\u3044\u59cb\u3081\u305f\u6642\u70b9\u3067\u30bb\u30fc\u30eb\u30b9\u304c\u59cb\u307e\u308b\u306e\u3067\u3001\u307e\u305a\u306f\u5c0e\u5165\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u30d5\u30ea\u30fc\u30c8\u30e9\u30a4\u30a2\u30eb\u3084\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u306a\u3069\u304c\u8a2d\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u30d7\u30ed\u30c0\u30af\u30c8\u4e3b\u5c0e\u306e\u305f\u3081\u3001\u30e1\u30f3\u30d0\u30fc\u306e\u4eba\u6570\u3084\u30b9\u30ad\u30eb\u306b\u5de6\u53f3\u3055\u308c\u305a\u306b\u5404\u9867\u5ba2\u306e\u30d5\u30a9\u30ed\u30fc\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001SLG\u3068PLG\u3067\u306f\u30bb\u30fc\u30eb\u30b9\u306e\u9032\u3081\u65b9\u306b\u5927\u304d\u306a\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u81ea\u793e\u30d7\u30ed\u30c0\u30af\u30c8\u304cSLG\u5411\u304d\u306a\u306e\u304b\u3001PLG\u5411\u304d\u306a\u306e\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/sales\/what-is-slg\">SLG\u3068\u306f\uff1fPLG\u3068\u306e\u9055\u3044\u3084\u7d44\u7e54\u4f53\u5236\u30fb\u30c4\u30fc\u30eb\u3082\u7d39\u4ecb\uff01<\/a><\/p>\n<h2>PLG\u3068\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30fb\u30d5\u30ea\u30fc\u30c8\u30e9\u30a4\u30a2\u30eb\u306e\u95a2\u4fc2<\/h2>\n<p><span style=\"font-weight: 400;\">PLG\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u4fa1\u5024\u3092\u81ea\u3089\u898b\u51fa\u3059\u3053\u3068\u304c\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u306f\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u7121\u6599\u958b\u653e\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u304c\u8a66\u3057\u306b\u5229\u7528\u3067\u304d\u308b\u72b6\u6cc1\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u91cd\u8981\u3068\u306a\u308b\u306e\u304c\u300c\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u300d\u3068\u300c\u30d5\u30ea\u30fc\u30c8\u30e9\u30a4\u30a2\u30eb\u300d\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e2\u3064\u306f\u3001PLG\u3068\u5207\u308a\u96e2\u305b\u306a\u3044\u95a2\u4fc2\u6027\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p><strong>\u30d5\u30ea\u30fc\u30df\u30a2\u30e0<\/strong>\u3068\u306f<span style=\"font-weight: 400;\">\u300c\u30d5\u30ea\u30fc\uff08\u7121\u6599\uff09\u300d\u3068\u300c\u30d7\u30ec\u30df\u30a2\u30e0\uff08\u6709\u6599\uff09\u300d<\/span>\u3092<span style=\"font-weight: 400;\">\u7d44\u307f\u5408\u308f\u305b\u305f<\/span><span style=\"font-weight: 400;\">\u30e2\u30c7\u30eb\u3067<\/span>\u3001\u57fa\u672c\u7684\u306a\u6a5f\u80fd\u306f\u7121\u6599\u3067\u63d0\u4f9b\u3055<span style=\"font-weight: 400;\">\u308c\u307e\u3059\u304c<\/span>\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u6a5f\u80fd\u306f\u6709\u6599\u3067\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002<span style=\"font-weight: 400;\">\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u7121\u6599\u3067\u5229\u7528\u3092\u958b\u59cb\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6709\u6599\u30d7\u30e9\u30f3\u306b\u79fb\u884c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p>\u4e00\u65b9\u3067\u3001<strong>\u30d5\u30ea\u30fc\u30c8\u30e9\u30a4\u30a2\u30eb<\/strong>\u3068\u306f\u300cTrial\uff1d\u8a66\u3057\u300d\u3068\u3044\u3046\u610f\u5473\u3092\u6301\u3061\u3001\u6709\u6599\u30d7\u30e9\u30f3\u306e\u6a5f\u80fd\u3092<span style=\"font-weight: 400;\">\u4e00\u5b9a\u671f\u9593\u9650\u5b9a\u3067\u8a66\u3059\u3053\u3068\u304c\u3067\u304d\u308b<\/span>\u30e2\u30c7\u30eb\u3067\u3059\u3002<strong><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u306f\u671f\u9593\u5185\u306b\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u4fa1\u5024\u3092\u8a55\u4fa1\u3057\u3001\u5951\u7d04\u306b\u81f3\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3057\u307e\u3059\u3002<\/span><\/strong><\/p>\n<p>\u3069\u3061\u3089\u304c\u9069\u3057\u3066\u3044\u308b\u304b\u306f\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30e6\u30fc\u30b6\u30fc\u5c64\u306b\u3088\u308a\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u306e\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u57fa\u672c\u7684\u306a\u6a5f\u80fd\u3092\u7121\u6599\u3067\u5229\u7528\u3057\u7d9a\u3051\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u304c\u3001<\/span><span style=\"font-weight: 400;\">\u30d5\u30ea\u30fc\u30c8\u30e9\u30a4\u30a2\u30eb\u306e\u5834\u5408\u306f\u671f\u9593\u5185\u306b\u5341\u5206\u306a\u4fa1\u5024\u3092\u898b\u51fa\u305b\u306a\u3051\u308c\u3070\u5951\u7d04\u306b\u81f3\u3089\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u3001\u7121\u6599\u958b\u653e\u5f8c\u306e\u6226\u7565\u3082\u542b\u3081\u3066\u5145\u5206\u306b\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h2>PLG\u306e3\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-330785\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/07\/d040252548706ebdb61f5496c6a9b6e8.png\" alt=\"\" width=\"640\" height=\"410\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/07\/d040252548706ebdb61f5496c6a9b6e8.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/07\/d040252548706ebdb61f5496c6a9b6e8-300x192.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/07\/d040252548706ebdb61f5496c6a9b6e8-768x492.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">PLG\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\u304b\u3001\u5177\u4f53\u7684\u306b\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>1. \u30ea\u30bd\u30fc\u30b9\u306e\u524a\u6e1b<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">PLG\u3092\u53d6\u308a\u5165\u308c\u308b\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u300c\u30ea\u30bd\u30fc\u30b9\u306e\u524a\u6e1b\u300d\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f93\u6765\u306e\u55b6\u696d\u6226\u7565\uff08SLG\uff09\u3067\u306f\u3001\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u591a\u304f\u306e\u30b3\u30b9\u30c8\u3084\u4eba\u624b\u3092\u5fc5\u8981\u3068\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u89e3\u7d04\u3092\u9632\u3050\u305f\u3081\u306b\u9069\u5207\u306a\u30d5\u30a9\u30ed\u30fc\u3092\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u305a\u3001\u53d7\u6ce8\u5f8c\u306e\u30ea\u30bd\u30fc\u30b9\u3082\u304b\u304b\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057PLG\u3067\u306f\u3001\u307e\u305a\u306f\u30d5\u30ea\u30fc\u30c8\u30e9\u30a4\u30a2\u30eb\u3084\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u3067\u30e6\u30fc\u30b6\u30fc\u81ea\u8eab\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u5229\u7528\u4fa1\u5024\u3092\u5b9f\u611f\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u3001\u81ea\u793e\u306e\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u3092\u304b\u3051\u306a\u304f\u3066\u3082\u30e6\u30fc\u30b6\u30fc\u3092\u6709\u6599\u30d7\u30e9\u30f3\u3084\u30aa\u30d7\u30b7\u30e7\u30f3\u5951\u7d04\u306a\u3069\u306b\u8a98\u5c0e\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u3084\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u306b\u52a0\u3048\u3001\u5c0e\u5165\u307e\u3067\u306e\u6642\u9593\u306e\u77ed\u7e2e\u306b\u3082\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><strong>2. \u5c0e\u5165\u5f8c\u306e\u30c8\u30e9\u30d6\u30eb\u306e\u9632\u6b62\u30fb\u30c1\u30e3\u30fc\u30f3\u9632\u6b62<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u5f93\u6765\u306eSLG\u3067\u306f\u3001\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u304c\u4f01\u696d\u306e\u4e0a\u5c64\u90e8\u306b\u3088\u3063\u3066\u6c7a\u5b9a\u3055\u308c\u3001\u73fe\u5834\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u30ae\u30e3\u30c3\u30d7\u304c\u751f\u307e\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u65b9\u3067\u3001PLG\u3067\u306f\u73fe\u5834\u30e6\u30fc\u30b6\u30fc\u304c\u307e\u305a\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u7121\u6599\u3067\u4f53\u9a13\u3067\u304d\u3001\u6709\u6599\u5951\u7d04\u306e\u524d\u306b\u4f7f\u7528\u611f\u3092\u78ba\u304b\u3081\u3089\u308c\u308b\u305f\u3081\u3001\u5c0e\u5165\u5f8c\u306e\u30c8\u30e9\u30d6\u30eb\u3092\u9632\u3050\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u306e\u5b9f\u969b\u306e\u5229\u7528\u611f\u3084\u4f7f\u3044\u3084\u3059\u3055\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3053\u3068\u3067\u3001\u89e3\u7d04\uff08\u30c1\u30e3\u30fc\u30f3\uff09\u3092\u9632\u3050\u305f\u3081\u306e\u6226\u7565\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u30e6\u30fc\u30b6\u30fc\u304c\u4f7f\u3044\u3053\u306a\u305b\u3066\u3044\u306a\u3044\u6a5f\u80fd\u304c\u3042\u308c\u3070\u3001\u305d\u306e\u6a5f\u80fd\u306b\u95a2\u3059\u308b\u30de\u30cb\u30e5\u30a2\u30eb\u3084\u30c7\u30e2\u753b\u9762\u3092\u63d0\u6848\u3059\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u767a\u7684\u306b\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u6a5f\u80fd\u3092\u5b66\u3093\u3067\u4f7f\u3044\u3053\u306a\u305b\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u5229\u7528\u4fa1\u5024\u3092\u898b\u51fa\u305b\u307e\u3059\u3002<\/span><\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/customer-success\/about-churn-rate\">\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u89e3\u7d04\u7387\uff09\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u3084\u6539\u5584\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/p>\n<h3><b>3.<\/b><b> \u6210\u9577\u3078\u306e\u52a0\u901f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">PLG\u306e\u3082\u3046\u4e00\u3064\u306e\u91cd\u8981\u306a\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u4f01\u696d\u306e\u6210\u9577\u3092\u52a0\u901f\u3055\u305b\u308b\u3053\u3068\u3067\u3059\u3002\u5f93\u6765\u306e\u55b6\u696d\u6226\u7565\u3067\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3084\u53ce\u76ca\u306e\u5897\u52a0\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001PLG\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u81ea\u3089\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u8a66\u7528\u3057\u3001\u305d\u306e\u4fa1\u5024\u3092\u7406\u89e3\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u304c\u65e9\u307e\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5177\u4f53\u7684\u306b\u306f\u3001PLG\u3067\u306f\u9867\u5ba2\u304c\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3084\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u7248\u3092\u5229\u7528\u3057\u3066\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u76f4\u63a5\u4f53\u9a13\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u65e9\u671f\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u3088\u308a\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u8208\u5473\u3084\u95a2\u5fc3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3057\u3066\u3001\u9867\u5ba2\u304c\u81ea\u3089\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u78ba\u8a8d\u3057\u305f\u5f8c\u306f\u3001\u6709\u6599\u30d7\u30e9\u30f3\u3078\u306e\u79fb\u884c\u3084\u8ffd\u52a0\u6a5f\u80fd\u306e\u8cfc\u5165\u306a\u3069\u3001\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u884c\u52d5\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/span><\/p>\n<h2>PLG\u3092\u5c0e\u5165\u3057\u305f\u4f01\u696d\u306e\u6210\u529f\u4e8b\u4f8b<\/h2>\n<p>\u73fe\u5728\u3067\u306f\u6b20\u304b\u305b\u306a\u3044\u30c4\u30fc\u30eb\u3068\u306a\u3063\u3066\u3044\u308bSlack\u3084Zoom\u3082\u3001PLG\u3092\u53d6\u308a\u5165\u308c\u305f\u3053\u3068\u304c\u6025\u6210\u9577\u306e\u30ab\u30ae\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>2\u793e\u306e\u4e8b\u4f8b\u306b\u3064\u3044\u3066\u3001\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>Slack<\/h3>\n<p>\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30c3\u30c8\u30c4\u30fc\u30eb\u300cSlack\uff08\u30b9\u30e9\u30c3\u30af\uff09\u300d\u306f\u3001\u4eca\u3084\u4ed5\u4e8b\u4e0a\u306e\u3084\u308a\u53d6\u308a\u306b\u306f\u6b20\u304b\u305b\u306a\u3044\u30c4\u30fc\u30eb\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3055\u307e\u3056\u307e\u306a\u5916\u90e8\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u9023\u643a\u3082\u53ef\u80fd\u306a\u306e\u3067\u3001Slack\u304c\u306a\u3044\u3068\u56f0\u308b\u4eba\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>Slack\u306f\u57fa\u672c\u7684\u306a\u30c1\u30e3\u30c3\u30c8\u3084\u6a5f\u80fd\u306f\u3001\u7121\u6599\u306e\u30d5\u30ea\u30fc\u30d7\u30e9\u30f3\u3067\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30b9\u30c8\u30ec\u30fc\u30b8\u5bb9\u91cf\u306e\u62e1\u5f35\u3084\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30ec\u30d9\u30eb\u306e\u5411\u4e0a\u306a\u3069\u3001\u3055\u3089\u306b\u9ad8\u5ea6\u306a\u6a5f\u80fd\u3092\u5229\u7528\u3057\u305f\u3044\u5834\u5408\u306f\u6709\u6599\u30d7\u30e9\u30f3\u3078\u306e\u5207\u308a\u66ff\u3048\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u6709\u6599\u30d7\u30e9\u30f3\u306f\u300c\u30d7\u30ed\u300d\u300c\u30d3\u30b8\u30cd\u30b9\u30d7\u30e9\u30b9\u300d\u300cEnterprise Grid\u300d\u306e3\u30d7\u30e9\u30f3\u304c\u8a2d\u3051\u3089\u308c\u3066\u304a\u308a\u3001\u81ea\u793e\u306b\u6700\u9069\u306a\u30d7\u30e9\u30f3\u3092\u9078\u629e\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>Slack\u306f\u6709\u6599\u30d7\u30e9\u30f3\u3078\u306e\u79fb\u884c\u3092\u4fc3\u3059\u55b6\u696d\u6d3b\u52d5\u306f\u305b\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u81ea\u8eab\u304cSlack\u306e\u5229\u7528\u4fa1\u5024\u3092\u898b\u51fa\u3057\u3066\u6709\u6599\u30d7\u30e9\u30f3\u3078\u3068\u81ea\u767a\u7684\u306b\u79fb\u884c\u3057\u3066\u3044\u304fPLG\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a class=\"PrimaryLink BaseLink\" href=\"https:\/\/product-senses.mazrica.com\/senseslab\/tool-reviews\/slack-api\">Slack\u9023\u643a\u30c4\u30fc\u30eb\u30fb\u30a2\u30d7\u30ea\u304a\u3059\u3059\u308110\u9078\uff01\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u30fb\u30bf\u30b9\u30af\u7ba1\u7406\u3092\u52b9\u7387\u5316<\/a><\/p>\n<h3>Zoom<\/h3>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u306e\u300cZoom\u300d\u306f\u3001\u30b3\u30ed\u30ca\u798d\u3067\u306e\u975e\u5bfe\u9762\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6d3b\u6027\u5316\u3092\u80cc\u666f\u306b\u6025\u6210\u9577\u3057\u305f\u30d7\u30ed\u30c0\u30af\u30c8\u3067\u3059\u3002<\/p>\n<p>Zoom\u3082\u57fa\u672c\u7684\u306a\u5229\u7528\u306b\u95a2\u3057\u3066\u306f\u7121\u6599\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u306e\u6642\u9593\u306f40\u5206\u3001\u6700\u5927\u51fa\u5e2d\u8005\u6570\u306f100\u540d\u3068\u3044\u3046\u5236\u9650\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u300c2\u6642\u9593\u5229\u7528\u3057\u305f\u3044\u300d\u300c100\u540d\u4ee5\u4e0a\u306e\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u3057\u305f\u3044\u300d\u3068\u3044\u3063\u305f\u5834\u5408\u306f\u6709\u6599\u30d7\u30e9\u30f3\u3078\u306e\u79fb\u884c\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u6709\u6599\u30d7\u30e9\u30f3\u3067\u306f\u30e9\u30a4\u30bb\u30f3\u30b9\u6570\u304c\u62e1\u5f35\u3055\u308c\u305f\u308a\u3001\u9332\u753b\u30c7\u30fc\u30bf\u3092\u30af\u30e9\u30a6\u30c9\u30b9\u30c8\u30ec\u30fc\u30b8\u306b\u4fdd\u5b58\u3067\u304d\u305f\u308a\u3059\u308b\u6a5f\u80fd\u3082\u8ffd\u52a0\u3055\u308c\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u305d\u308c\u3089\u306b\u9b45\u529b\u3092\u611f\u3058\u3066\u81ea\u767a\u7684\u306b\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><a href=\"https:\/\/product-senses.mazrica.com\/dldocument\/senses-serviceguide\" target=\"_blank\" rel=\"noopener\"><b>\u25b6\ufe0e\u25b6\ufe0e\u52b9\u7387\u7684\u306aPLG\u5b9f\u73fe\uff01\u55b6\u696d\u30fb\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u52b9\u679c\u7684\u306aSFA\u30c4\u30fc\u30eb\u3068\u306f\uff1f<\/b><\/a><\/p>\n<h2>PLG\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e4\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-306592\" src=\"https:\/\/product-senses.mazrica.com\/wp-content\/uploads\/2022\/07\/3e3b4a986d56f37b781aca62b969e814.png\" alt=\"\" width=\"640\" height=\"410\" srcset=\"https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/07\/3e3b4a986d56f37b781aca62b969e814.png 800w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/07\/3e3b4a986d56f37b781aca62b969e814-300x192.png 300w, https:\/\/mazrica.com\/product\/wp-content\/uploads\/sites\/5\/2022\/07\/3e3b4a986d56f37b781aca62b969e814-768x492.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>PLG\u6226\u7565\u306f\u3069\u306e\u3088\u3046\u306b\u9032\u3081\u305f\u3089\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u3053\u3053\u3067\u306fPLG\u6226\u7565\u306b\u5fc5\u8981\u306a4\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>1.\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u308b<\/h3>\n<p>PLG\u3092\u5b9f\u884c\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u5927\u524d\u63d0\u3068\u306a\u308b\u306e\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u81ea\u4f53\u306e\u4fa1\u5024\u3067\u3059\u3002\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u4fa1\u5024\u304c\u9ad8\u304f\u306a\u3051\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5951\u7d04\u3084\u5229\u7528\u7d99\u7d9a\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u307e\u305a\u306f\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u300c\u8ab2\u984c\u3092\u89e3\u6c7a\u3067\u304d\u308b\u304b\u300d\u300c\u306a\u304f\u3066\u306f\u306a\u3089\u306a\u3044\u30c4\u30fc\u30eb\u306b\u306a\u308c\u308b\u304b\u300d\u300c\u6599\u91d1\u3092\u652f\u6255\u3063\u3066\u5229\u7528\u3059\u308b\u4fa1\u5024\u304c\u3042\u308b\u304b\u300d\u3068\u3044\u3063\u305f\u8996\u70b9\u3067\u3001\u5ba2\u89b3\u7684\u306b\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306e\u5229\u7528\u8005\u306b\u30d2\u30a2\u30ea\u30f3\u30b0\u3057\u305f\u308a\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\u3092\u5b9f\u884c\u3057\u305f\u308a\u3057\u3066\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>2.\u8907\u6570\u306e\u30d7\u30e9\u30f3\u3092\u7528\u610f\u3059\u308b<\/h3>\n<p>\u6599\u91d1\u30d7\u30e9\u30f3\u306e\u898b\u76f4\u3057\u3082\u5fc5\u8981\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u8907\u6570\u306e\u30d7\u30e9\u30f3\u3092\u7528\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u30d5\u30ea\u30fc\u30d7\u30e9\u30f3<\/li>\n<li>\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u30d7\u30e9\u30f3<\/li>\n<li>\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u30d7\u30e9\u30f3<\/li>\n<li>\u30d7\u30ec\u30df\u30a2\u30e0\u30d7\u30e9\u30f3<\/li>\n<\/ul>\n<p>\u5404\u30d7\u30e9\u30f3\u306e\u6a5f\u80fd\u3082\u4f75\u305b\u3066\u691c\u8a0e\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3067\u304d\u308b\u3088\u3046\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u30aa\u30d7\u30b7\u30e7\u30f3\u3082\u7528\u610f\u3057\u3066\u304a\u304f\u3068\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u4fc3\u3057\u9867\u5ba2\u5358\u4fa1\u3092\u5f15\u304d\u4e0a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>3.Call to action\uff08CTA\uff09\u306e\u6574\u5099<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u4fc3\u3059CTA\u306e\u6574\u5099\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u30e6\u30fc\u30b6\u30fc\u304c\u5229\u7528\u3057\u3066\u3044\u308b\u30b9\u30c8\u30ec\u30fc\u30b8\u3092\u8d85\u3048\u305f\u5834\u5408\u3001\u30ef\u30f3\u30e9\u30f3\u30af\u4e0a\u306e\u30d7\u30e9\u30f3\u3092\u63d0\u6848\u3059\u308b\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3092\u8868\u793a\u3059\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30b9\u30e0\u30fc\u30ba\u306b\u884c\u52d5\u306b\u79fb\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u89e3\u7d04\u624b\u7d9a\u304d\u306b\u9032\u3082\u3046\u3068\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3001FAQ\u3084\u30c7\u30e2\u753b\u9762\u306a\u3069\u3092\u8868\u793a\u3057\u3066\u4f7f\u3044\u65b9\u306b\u3064\u3044\u3066\u306e\u30ec\u30af\u30c1\u30e3\u30fc\u3092\u884c\u3044\u3001\u89e3\u7d04\u3092\u9632\u3050\u3053\u3068\u3082\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>4.\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u63d0\u6848\u306e\u5b9f\u65bd<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u3063\u3066\u8ab2\u984c\u3084\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u63d0\u6848\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u6a5f\u80fd\u3092\u5145\u5206\u306b\u4f7f\u3044\u3053\u306a\u305b\u3066\u3044\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u6a5f\u80fd\u306e\u4f7f\u3044\u65b9\u3084\u6d3b\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306e\u63d0\u6848\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u9b45\u529b\u3092\u611f\u3058\u3066\u3082\u3089\u3048\u307e\u3059\u3002<\/p>\n<p>\u5229\u7528\u983b\u5ea6\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u306f\u3001\u3088\u308a\u4fbf\u5229\u306a\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u3067\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u4fc3\u305b\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u63d0\u6848\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5229\u7528\u72b6\u6cc1\u306e\u628a\u63e1\u304c\u5fc5\u9808\u3067\u3059\u3002<\/p>\n<p>\u5229\u7528\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3067\u304d\u3001\u5206\u6790\u7d50\u679c\u304b\u3089\u6700\u9069\u306a\u63d0\u6848\u304c\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3092\u4f5c\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/product-senses.mazrica.com\/senseslab\/business-efficiency\/about-personalized-marketing\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3068\u306f\uff1f\u610f\u5473\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u30c4\u30fc\u30eb\u7d39\u4ecb<\/a><\/p>\n<h2>PLG\u3092\u5b66\u3076\u305f\u3081\u306e\u304a\u3059\u3059\u3081\u672c<\/h2>\n<p><span style=\"font-weight: 400;\">PLG\uff08Product-Led Growth\uff09\u306b\u95a2\u3059\u308b\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u66f8\u7c4d\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300ePLG \u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30ec\u30c3\u30c9\u30fb\u30b0\u30ed\u30fc\u30b9\u300c\u30bb\u30fc\u30eb\u30b9\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u58f2\u308b\u6642\u4ee3\u300d\u304b\u3089\u300c\u30d7\u30ed\u30c0\u30af\u30c8\u3067\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u58f2\u308b\u6642\u4ee3\u300d\u3078\u300f<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"PLG \u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30ec\u30c3\u30c9\u30fb\u30b0\u30ed\u30fc\u30b9\u300c\u30bb\u30fc\u30eb\u30b9\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u58f2\u308b\u6642\u4ee3\u300d\u304b\u3089\u300c\u30d7\u30ed\u30c0\u30af\u30c8\u3067\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u58f2\u308b\u6642\u4ee3\u300d\u3078\" type=\"text\/html\" width=\"640\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/read.amazon.com.au\/kp\/card?preview=inline&#038;linkCode=kpd&#038;ref_=k4w_oembed_QExY5VQIc2gQ4j&#038;asin=B09GFGBWPD&#038;tag=kpembed-20\"><\/iframe><\/p>\n<ul>\n<li>\u51fa\u7248\u793e\uff1a\u30c7\u30a3\u30b9\u30ab\u30f4\u30a1\u30fc\u30fb\u30c8\u30a5\u30a8\u30f3\u30c6\u30a3\u30ef\u30f3<\/li>\n<li>\u8457\u8005\uff1a\u30a6\u30a7\u30b9\u30fb\u30d6\u30c3\u30b7\u30e5(\u8457), UB Ventures (\u8457), \u516b\u6728\u6620\u5b50 (\u7ffb\u8a33)<\/li>\n<li>\u5358\u884c\u672c\uff1a362\u30da\u30fc\u30b8<\/li>\n<li>\u5099\u8003\uff1a\u96fb\u5b50\u66f8\u7c4d\u7248\u3042\u308a<\/li>\n<\/ul>\n<p><span style=\"font-weight: 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